How an SEO Agency Outsourced for Quality Content at Scale
See how an SEO agency uses the Semrush Content Marketplace to generate high-quality content at scale for their client- Edelweiss Bakery.
SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast]
What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it’s shaking up SEO. The post SEO Shake-Up: IndexNow’s Instant…
December Google Product Reviews Update Is Lit
As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts…
Are H1 Tags A Google Ranking Factor?
You’ll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter? The post Are H1 Tags A Google Ranking Factor? appeared…
Are .gov Links a Google Ranking Factor?
Are .gov links any more valuable for SEO than other types of links? Some would like you to think they are, so let’s see. The post Are .gov Links a…
Daily Search Forum Recap: December 3, 2021
Here is a recap of what happened in the search forums today…
How Neeva is Creating A Search Experience Without Ads – Ep....
Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more. The post How Neeva is Creating…
Google Ads Editor Confirmed Bug With Image Ad Uploads
Google has confirmed a bug with Google Ads Editor version 1.8 and the image ad uploads feature. The AdsLiaison said on Twitter “the team is aware of a recent issue…
Search News Buzz Video Recap: Google Core Update, Google Product ...
An insane week to end an insane month of Google changes is how to sum up this SEO video recap. Google finished rolling out the November 2021 core update on…
Google’s John Mueller Offers Jurassic Park SEO Advice
John Mueller of Google gave a nice one liner of SEO advice using the movie Jurassic Park. He said on Twitter “It’s a bit like Jurassic Park. Technically, you can…
Healthcare Providers Add Insurance & Languages To Google Busi...
Google now lets searchers filter the local search listings for healthcare providers; facilities, doctors, etc by the types of insurances accepted and if they speak your language. So make sure,…
Google Shopping Ads With Negative Prices
Zac Stafford posted a screenshot on Twitter of his client’s ads showing negative prices in the Google Search shopping ad results. He said Google auto generated promotions using old codes…
Google Search Localized Language Carousel, Despite Language Of Qu...
Praveen Sharma shared a screenshot of a new carousel in the Google mobile search results that shows localized language content based on the location of the searcher, despite the language…
10 Content Marketing Trends To Watch In 2022 [Infographic]
Discover the trends driving changes in consumer behavior and how to apply them to your content marketing strategy in 2022. The post 10 Content Marketing Trends To Watch In 2022…
Hospitality SEO Best Practices For 2022 & Beyond
See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand. The post Hospitality SEO Best Practices For…
What are Backlinks & How to Build Your Backlink Profile
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to…
Daily Search Forum Recap: December 2, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
18 Years Covering The Search Industry
For the past 18 years I’ve been writing on this site, covering what you – the search marketers are chattering about. Today marks the 18th anniversary of the Search Engine…
December 2021 Google Product Reviews Update Rolling Out – W...
Google is rolling out yet another confirmed Google search ranking algorithm update – the second Google Product Reviews Update of the year. So if you were hit by the April…
December 2021 Google Webmaster Report
What an insanely busy month we had with Google in November 2021! We had a big core update named the November 2021 core update, we had a spam update named…
60% Of SEOs Saw No Changes With The Google November Core Update
Marie Haynes posted another poll asking SEOs what they saw from the Google November 2021 Core Update now that the update is finished rolling out. Most, like 60% of the…
Google: Human-Readable List Of Links Like Sitemaps Not Always Nec...
Google’s John Mueller said for some sites, you can ignore the Google Webmaster Guidelines that says you should have “a page with a human-readable list of links to these pages…
Google: Our Product Experts Don’t Get A Ranking Boost Or Ra...
Google’s John Mueller said on Twitter that the Google Product Experts do not get access to any ranking or SEO secrets. Nor do these Product Exerts get any sort of…
Google: Keep 301 Redirects In Place For A Year
Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. The post Google: Keep 301 Redirects…
SEO Analytics: The Simple Step-By-Step Guide
That’s because you can’t make rational decisions without knowing which of your SEO efforts are (and aren’t) contributing to your SEO goals. In this guide, you’ll learn how to solve…
10 WordPress Image Optimization Plugins For Faster Page Speed
Check out these 10 image optimization plugins for WordPress to improve SEO via faster page speeds and better user experience. The post 10 WordPress Image Optimization Plugins For Faster Page…
How To Prioritize Content Audit Findings & Take Action
Content audits reveal plenty of insights – but what should you do next? Check out these tips for bucketing and prioritizing content for best results. The post How To Prioritize…
Daily Search Forum Recap: December 1, 2021
Here is a recap of what happened in the search forums today…
Meta Makes It Easier To Run Cryptocurrency Ads
It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. The post Meta Makes It…
4 Updates To Google Ads Performance Planner
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. The post 4 Updates To Google Ads Performance…
SEO Split-Test Result: How to Use Headings Effectively
We tested changing H3s to H2s on an e-commerce site. Check out the result of this SEO split test.
Google December 2021 Product Review Update
Google announced the rollout of a Product Review Update that will last during three entire weeks. Happy Holidays or bad timing? The post Google December 2021 Product Review Update appeared…
Keyword Search Volume: 5 Things You Need to Know to Avoid SEO Mis...
But all too often, inexperienced SEOs take the keyword search volume metric at its face value, which leads to poor marketing decisions and waste of valuable business resources. In this…
Google Doesn’t Index Parts Of A Page Separately Unless It&#...
Google’s John Mueller said again that Google does not index parts of a page – like the header versus the footer versus the main area of the content. Google indexes…
New Google Merchant Center Competitive Visibility Report
Google Merchant Center seems to be rolling out a new report named the competitive visibility report. The competitive visibility report helps you understand your competitive landscape on product category level…
Google: Links To Or From Small Or New Sites Is Fine
Google’s John Mueller gave his blessing to the links on or from new and small sites. John said that getting links from small or new sites is fine and doesn’t…
Google Chanukah Donuts Easter Egg On Pagination Bar
If you search for Hanukkah, Chanukah, Menorah and other related searches, you will not only see the annual Google Chanukah decorations but you may also see the pagination tool at…
Google Ads Performance Planner Gains Ineligible Campaigns, Sugges...
Google Ads has updated the performance planner to add some new features it says will help you better understand Performance Planner’s bid and budget recommendations. These updates include the ability…
Google: URL Changes From A Year Ago Not The Reason For Your SEO D...
Google’s John Mueller responded to an SEO asking if he should undo the URL site migration changes made a year ago to restore the traffic the blog had previously. In…
6 Competitor Insights You Can Get in 30 Minutes
Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your…
Building High-Performing Content Pillars: Your Ultimate Guide
Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the…
7 Local SEO Updates From 2021 That Will Impact Your Planning
Search engines are evolving their local game – and fast – to meet the needs of local consumers. Here’s what you need to know. The post 7 Local SEO Updates…
How To Use Google Ads For Shopify Success
Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy. The post How To Use Google Ads For Shopify…
The 7 Habits of Successful Content Writers
Learn how to produce high-value content every time you sit down to create by applying these seven daily writing habits. The post The 7 Habits of Successful Content Writers appeared…
57 SEO Insights From Google’s John Mueller
As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here’s a roundup of top tips you may have missed. The post 57 SEO Insights…
LinkedIn Adds Live Video & Newsletters To Creator Mode
LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profiles. The post LinkedIn Adds Live Video & Newsletters To…
Google’s New Pathways AI Is Closer to Mammalian Brain
Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing models The post Google’s New Pathways AI Is Closer…
Daily Search Forum Recap: November 30, 2021
Here is a recap of what happened in the search forums today…
Major 2021 Semrush Updates: New Features to Power Your Marketing
Read about the biggest and best improvements we’ve implemented into our platform this year, and learn how they can be used to move your business forward.
Google November Core Update Is Over – What Happened?
Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared…
Twitter Bans Sharing Photos Of Private Persons Without Consent
Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent. The post Twitter Bans Sharing Photos Of Private Persons…
8 Link Building Strategies You Need to Know
In need of quality, useful backlinks to your website? Try these 8 effective link-building strategies today.
Google: The November 2021 Core Update Mostly Done Rolling Out
Google’s Danny Sullivan said that the Google November 2021 core update is mostly done rolling out but not done yet. He said this yesterday at 12pm ET yesterday, November 29th.
New Google Merchant Center Badge Eligibility Report
Google Merchant Center can now show you which products are automatically eligible for badges. Krik Williams shared a screenshoot showing off this new feature and Search Engine Land received confirmation…
Is Google Rolling Out The Expandable Snippet Carousel?
Tons of people are seeing the expandable snippet carousel in Google’s desktop search results. We first reported on this test back in August 2021 but now it seems like Google…
Google: Only Pure Spam Or Adult Old Domains Can Be Problematic Fo...
Google’s John Mueller said when it comes to repurposing old domains that may have not been used but were being redirected elsewhere, it is fine for the most part. The…
Google Ads Upgraded Ad Extensions In Ad Console
Brett Bodofsky, a Google Ads specialist, shared a screenshot on Twitter of a new report tab that shows “Extensions “upgraded).” Then within each extension, you have the word upgraded next…
How to grow your ecommerce website with affiliate marketing: a co...
Affiliate marketing involves two actors. An affiliate can be a blogger, a website, a publisher and, on the other hand, there is the ecommerce brand (also known as the publisher)…
What is Growth Marketing? A Beginner’s Guide
This integration of product and marketing was new at the time. Sean Ellis, then DropBox’s first marketer, coined it “growth hacking.” Another marketer, Andrew Chen, followed on by calling growth…
Health & Wellness Advertising Tips To Drive Holiday Sales
The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need. The post Health & Wellness Advertising Tips…
7 Reasons Why An HTML Sitemap Is Still A Must-Have
While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one. The post 7 Reasons Why An HTML Sitemap…
Deepcrawl’s CEO Talks SEO Opportunities, Growth & Planning Fo...
In this exclusive interview, Craig Dunham, CEO of Deepcrawl, discusses surprises in the search space, what e-commerce retailers can do to maximize visibility and more. The post Deepcrawl’s CEO Talks…
SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach
Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips. The post SMS Holiday Marketing: 8 Tips To Grow Your Audience &…
FLAN: Google Research Finds Better Machine Learning
New Google machine learning model is better state of the art for solving natural language processing tasks The post FLAN: Google Research Finds Better Machine Learning appeared first on Search…
Are Google’s Search Quality Evaluator Guidelines A Ranking Factor...
Are the contents of Google’s Search Quality Evaluator Guidelines part of its organic search ranking algorithm? Let’s see. The post Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? appeared…
Newsletter Sponsorships: Your New, Improved Marketing Strategy
This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness,…
Daily Search Forum Recap: November 29, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google Announces A Search Bug in News Tab
Odd search bug discovered in Google News Search Tab. Will take a day to fix The post Google Announces A Search Bug in News Tab appeared first on Search Engine…
Google Watches For How Sites Fit Into Overall Internet
Google’s John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality The post Google Watches For How…
YouTube Keyword Research Made Easier With Search Insights
YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. The post YouTube Keyword Research Made…
Bing Violation Of Webmaster Guidelines Email
The other day we shared a screenshot of an email of an email notification when a website is no longer in violation of Bing’s webmaster guidelines and thus is no…
Google: Site Speed Is Not Why A Site Would See Significant Change...
Google has once again said that if you see significant changes in your Google search visibility it likely has nothing to do with how fast or slow your site is….
Google Takes Precautionary Health Measures Due To COVID & Omi...
If you visit the Google Support pages, any of them, at support.google.com, you will see a banner at the top come up again. The banner says “as a precautionary health…
Google Drops The Deadline For Mobile-First Indexing
On Friday, Google’s John Mueller announced Google is doing away with the deadline for sites to switch over to mobile-first indexing. Some sites just can’t move over yet and Google…
Google: Sites Can Be Stuck In Algorithm Penalty Limbo For Several...
Google’s John Mueller said in this past Friday’s hangout that in rare situations some sites can get stuck in some sort of algorithmic penalty limbo or black hole state and…
Vlog Episode #147: Joseph Goldsmith On Video Production, Vlog Edi...
This is a very special vlog, I interviewed the very person who has been editing these videos for the past couple of years, Joseph Goldsmith. And we did it overlooking…
SEJ Sponsored Post Sale Ends Tonight
For the first time in over a year we’re offering you the chance to save on sponsored articles!Offer available until midnight tonight. The post SEJ Sponsored Post Sale Ends Tonight…
4 Tips For Measuring Your Brand Lift In Google Search
Don’t get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand’s presence on Google. The post 4 Tips For Measuring…
6 PPC Trends You Need To Know For 2022 Success
Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022. The post 6 PPC Trends You Need To…
Forget TikTok: Learn To Master Video For Google Business Profiles...
Use these video marketing tips and step-by-step instructions to get your Google Business Profile video strategy off to a running start. The post Forget TikTok: Learn To Master Video For…
SMS Marketing For Local Business: Trends You’ll Need In 2022 [Web...
Discover how you can market your business effectively by using text message campaigns to market your business. The post SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar]…
How To Do Content Curation For SEO: Your Starter Guide
New high-quality content is pushed into the world at as astonishing speed. Learn how to still be able to stand out by curating that content. The post How To Do…
Top Video SEO Strategy Tips [Podcast]
Want to start a podcast or YouTube show? Improve your Video SEO strategy, so your videos rank better? Join us for the SEJ Show E253. The post Top Video SEO…
Google Algo Bug Puts Sites In Weird Limbo State
Google’s John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking The post Google Algo Bug Puts Sites In…
Google Doodle For Seasonal Holidays
Google has this interesting Christmas looking Doodle on its home page today with the alt tag that says Seasonal Holidays 2021. When you click on it, it goes to a…
Is Your Usage Of Google Ads An Organic Search Ranking Factor?
Do Google’s organic search ranking algorithms treat your content differently if you’re paying for Google Ads? Let’s look at the evidence. The post Is Your Usage Of Google Ads An…
Google Search Console: Is It a Ranking Factor?
Do you have to have a Google Search Console account to appear in Search, and is whether you use it a ranking factor? The post Google Search Console: Is It…
Google Will Not Set Date For Mobile-First Index
Google announces that they will not set a date for a switch to a 100% mobile-first search index The post Google Will Not Set Date For Mobile-First Index appeared first…
Daily Search Forum Recap: November 26, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Expired Domains And Google Ranking Bonus?
Google’s John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal.
Google: As Featured On Links To Publications Are Normal Links
I am sure you’ve all seen websites that have a section on their website for “As Featured On” or something like that, then a carousel or listing of logos from…
Search News Buzz Video Recap: Google November Core Update Continu...
Happy Thanksgiving – we had a surprise from Google again, where the second wave of the Google November 2021 core update happened on Wednesday and Thursday – yes, the busiest…
Google: Semantic HTML Is Not A Google Search Quality Signal
Google’s John Mueller said that semantic HTML is not a quality signal used in Google Search for ranking purposes. An SEO said “Proper HTML semantics and tag hierarchy must be…
Google: You Can Use The Same Website Theme Across Multiple Sites
Do you want to use the same design theme on multiple websites? Well, Google’s John Mueller said it is fine to do that, in fact, he said many sites do…
Google Search Automobile Search Add Sliders & More Search Too...
A couple of months ago, Google upset the automotive industry by adding more data sets to its search results for automobiles. As a reminder, Google said it licensed that data….