10 Essential Priorities For Your Retail SEO Strategy
Which SEO priorities pack the biggest bang for retailers’ buck? Check out these top optimizations and tactics every retail SEO strategy requires. The post 10 Essential Priorities For Your Retail…
Case Study: How Fintech Company Driva Grew Their SEO Traffic by 8...
The company Driva is an Australian FinTech start-up founded by William Brown and Scott Montarello. It’s an online platform, which allows customers to get pre-approval and personalized interest rates—based on…
Top 17 SEO Podcasts For 2022
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For…
The Missing SEO Link: Highly Specialized Rank Tracking & Repo...
Wish it were easier to help clients understand how your work affects their rankings? Adding this missing SEO tool to your stack can help! The post The Missing SEO Link:…
Facebook Shifts Focus To Short-Form Video After Stock Plunge
Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. The post Facebook Shifts Focus To Short-Form…
Daily Search Forum Recap: February 4, 2022
Here is a recap of what happened in the search forums today…
12 Essential SEO Tips for Beginners To Boost Traffic
Try these 12 essential SEO tips to improve your rankings and organic traffic.
Screaming Frog Adds Google URL Inspection API
Google URL Inspection API integration adds 7 new ways to fix a website with Screaming Frog The post Screaming Frog Adds Google URL Inspection API appeared first on Search Engine…
Subdomain to Main Domain Site Migrations
Google’s John Mueller explains the complexity of migrating a subdomain to a main domain The post Subdomain to Main Domain Site Migrations appeared first on Search Engine Journal.
SEOs Says Google Page Experience More Important Despite There Bei...
Aleyda Solis did a Twitter poll thread, multiple polls in a Twitter thread, around the Google page experience update. In short, the poll shows that page experience related metrics, such…
Googler Says Web 3.0 Won’t Kill SEO
All the craze right now is Web3 or Web 3.0, the new iteration of the World Wide Web based on the blockchain, which incorporates concepts including decentralization and token-based economics….
Search News Buzz Video Recap: Google URL Inspection API, Manual A...
I posted the monthly Google webmaster report for February 2022, so check it out. Google released a new API for the Google URL Inspection Tool – it is exciting. Google…
Google: No Mechanism To Force Title Tag Changes Even For Legal Re...
As you may remember, in August 2021 Google changed the algorithm it uses to determine your title links (tags) in the search results and it caused a huge issue in…
Google Buying Guides In Search Results
Google is testing, at least I can’t replicate it right now, enhanced buying guides in the search results. Basically this “buying guide” in Google Search lets you really drill into…
Google Doesn’t Use MUM For Ranking Or Much Of Anything In G...
So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed…
Google Manual Actions And Honest SEO Mistakes
Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. The post Google Manual Actions…
The Complete Guide To Google Business Profile Reviews
Google Business Profile reviews impact your local search rankings and searchers’ perception of your business, as well. Here’s how to make the most of them. The post The Complete Guide…
4 Key Enterprise SEO Workstreams To Fast-Track Digital Success
When it comes to reaching and converting hyperconnected consumers, SEO and cross-departmental peers are just better together. Here are 4 workstreams you’ll need to succeed. The post 4 Key Enterprise…
6 Conversion Rate Optimization (CRO) Tips For Low Traffic Website...
Think CRO is too challenging with low traffic? Learn how to lower the confidence level of your tests and more for testing with low traffic. The post 6 Conversion Rate…
Small Business SEO Checklist: 11 Ways To Improve Rankings
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To…
KPIs & Metrics That Matter For Digital Marketing Success In 2...
Want to watch the webinar KPIs & Metrics That Matter For Digital Marketing Success In 2022 on-demand? The post KPIs & Metrics That Matter For Digital Marketing Success In 2022…
SEO In 2022: 10 Important SEO Trends You Need To Know – Ep....
With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022. The post SEO In 2022: 10 Important…
SEO Split-Test Result: Does Emphasizing an H1 Impact Organic Traf...
We added a CSS font-weight treatment to the primary H1 for the product pages on the ecommerce site. What do you think the impact was on organic traffic? Ranking? Read…
Daily Search Forum Recap: February 3, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Maps documented…
How Google Search Understands Human Language
Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. The post How Google Search…
February 2022 Google Webmaster Report
This month was packed with a handful of unconfirmed Google search algorithm updates, as you will see in the bulleted list below. In fact, there may be a more subtle…
The New Google Partners Program Is Here
After a lot of saga, postponements and changes, Google has finally launched the new Google Partner program details. Google also launched a new Premier Partner status for the top 3%…
Google Search Console Domain Properties Can Now Be In Search Resu...
Google announced on Twitter yesterday that the Search Console snapshot in the search results now also supports domain properties. This is a snapshot card of some of the higher level…
Google Tests Lens Button In Search Bar On Desktop Search
Last November, we spotted Google testing adding the Google Lens icon/button to the mobile search bar. Now, according to 9to5Google, Google is testing adding the Google Lens icon/button to the…
The 12 Best Competitive Intelligence Tools for Market Research
Discover the competition and reveal strategies and tactics of any industry player with these top 12 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.
Google Maps Details Review Spam Policy Enforcement Systems
I believe for the first time, Google has provided more detail on how it handles review spam policy enforcement for Google Maps. The search company wrote a blog post, accompanied…
70 Blogging Statistics for 2022
We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: Top blogging statistics General blogging…
Want To Work At Search Engine Journal? Now Hiring A Skilled Copy ...
SEJ is an excellent place to refine your copy editing experience and continue growing your SEO knowledge, too. Learn more about this open position. The post Want To Work At…
How To Write A Standout SEO Resume (With Examples)
Thinking of getting into SEO or advancing in the field? These tips and examples will help promote your skills and get your SEO resume noticed. The post How To Write…
11 Classic Examples Of Exceptional Jingle & Slogan Writing
Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them. The post 11 Classic Examples…
B2B Content Marketing: How to Define & Track 7 Key Goals
To join the rank of top B2B publishers, you can’t wing it. You need to set detailed content marketing goals – here’s how. The post B2B Content Marketing: How to…
Are Paid Links A Google Ranking Factor?
Sure, you can buy them. Plenty are willing to sell you links. But are paid links a ranking factor and are they worth the risk? The post Are Paid Links…
Daily Search Forum Recap: February 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads revenues…
What Is the Buyer’s Journey? How to Create Content for Every Stag...
In fact, 71% of them start their research with a generic search. They’re reading blog posts, watching videos, consuming reviews, asking their friends, participating in communities—before they even begin to…
SEO For Tourism: How To Outrank The Competition & Get Found
Is your Tourism SEO strategy ready to set sail? Learn how to make sure that your business is the one future travelers are seeing first. The post SEO For Tourism:…
How To Choose the Right Long-Tail Keywords
Long-tail keywords are a great way to reach a more targeted audience for less money & effort. Learn how they work & how to choose the right to create the…
7 Big Enterprise Content Marketing Strategies You Need To Know [W...
Enterprise Brands: How valuable is your content to your target audience? Are you seeing higher bounce rates? [RSVP For This Webinar] The post 7 Big Enterprise Content Marketing Strategies You…
Google Explains How Google Maps Reviews Are Moderated
Google shares how it weeds out fake or abusive reviews left for local businesses on Google Maps The post Google Explains How Google Maps Reviews Are Moderated appeared first on…
Google Ads Can Auto Apply Recommendations & New Recommendatio...
Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns.
Google Ads Will Consolidate Advertiser Identity & Business V...
Google Ads will consolidate the current advertiser Identity verification and Business operations verification programs under a unified Advertiser verification program to provide a simplified and improved advertiser experience in March…
Google May Share Your Google Discover Likes Anonymously With Publ...
You know how you can like the Google Discover stories Google puts in your Google home page feed by clicking on the heart icon? Well, did you know that Google…
Google Local Pack Listen & Translate Feature
Google seems to be testing a feature to help searchers listen to how to pronounce a company name with a microphone icon. Google is also testing in that local pack…
Google Mobile Search Tests Colorful Magnifying Glass In Search Ba...
Google is testing making the black/gray magnifying glass in the search bar of he mobile search results page a bit more colorful. Well, the magnifying glass has the Google colors…
Both Google Ads & Microsoft Bing Ads Revenues Up 32%
Last week, Microsoft reported earnings and yesterday Google (Alphabet) reported earnings and both companies showed a 32% increase with their advertiser revenues…
7 Ways To Segment Your Audience For Successful Retargeting
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation. The post 7 Ways To Segment Your Audience For Successful Retargeting appeared first on Search Engine…
Patent Reveals How Google May Interpret Queries Based On Entity I...
SEO expert Bill Slawski shares details from a new patent that sheds light on how Google may use entities to interpret queries. The post Patent Reveals How Google May Interpret…
Social Media Sharing Buttons: How & Where To Add Them
Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement? The post Social Media Sharing Buttons: How & Where…
The Complete Beginner’s Guide To YouTube Video Advertising
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform. The post The Complete Beginner’s Guide To YouTube Video Advertising appeared…
WordPress Vulnerability in Essential Addons for Elementor
1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks The post WordPress Vulnerability in Essential Addons for Elementor appeared first on Search Engine Journal.
Get To Know Botify: A Sneak Peek Inside With CEO Adrien Menard
Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps most importantly for this audience…
How To Get More Leads In 2022 Using Webinars
Are you generating leads at your highest potential? 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. The post How To Get More Leads…
Google Gives 3 Reasons Why FAQ Schema Won’t Show In Search
Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. The post Google Gives 3 Reasons Why FAQ Schema…
Daily Search Forum Recap: February 1, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it…
Top 100: The Most Visited Websites in the US [2021 Top Websites E...
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.
Paid Search In A Cookieless World: Are You Ready? [Webinar]
Third-party cookies are disappearing. Learn how savvy marketers are overcoming this challenge and getting a first-mover advantage by utilizing improved paid search techniques. The post Paid Search In A Cookieless…
Google Says Emojis Won’t Hurt Or Help SEO
Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. The post Google Says Emojis Won’t Hurt Or…
Google Ads Introduces New Recommendations For Discovery Campaigns...
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score. The post Google Ads Introduces New Recommendations…
Word-of-Mouth Marketing: A Simple Tried & Tested Guide
Let me introduce you to this often overlooked marketing channel that has had a huge impact on our business: word-of-mouth marketing. In this article, you’ll learn the following: What word-of-mouth…
Google Help Doc Goes Deeper On SafeSearch With Troubleshooting Se...
Google has put together a new help document on SafeSearch where it merged a bunch of content into a single page around this topic. It also added content around how…
Google Merchant Center Adds Auto-Tagging To Free Listings
Google Merchant Center announced that auto-tagging is now available for free listings on Google Shopping. “Auto-tagging for free listings is now available in your Merchant Center account,” the search company…
Google: We Don’t Count Links On Domain Level
Google’s John Mueller said on Twitter that Google Search does not count links on a domain level. John is basically saying that each link counts for itself and that each…
Google: We Do Not Give Full Weight To All Links
Google’s John Mueller said that not all links are given full weight and does not pass the full signals it can potentially pass. Instead, Google might not pass any weight…
Google Ads Performance Max Data To Come To Data Studio In Very Ne...
Ginny Marvin, the Google Ads Liaison, said that in the “very near future” the Google Ads team will be adding support to have Performance Max data to Google Data Studio….
How To Build an Impeccable Go-to-Market Strategy [Checklist]
Entering new markets is always risky. However, a well-informed go-to-market strategy can soften the landing in a new area. As you move forward with your plans, follow these checklist tips…
5 Big Ways Bing SEO Differs From Optimizing For Google
Bing and Google share many of the same ranking signals, but there are also key differences you need to know. The post 5 Big Ways Bing SEO Differs From Optimizing…
What Are The Top SEO Considerations For Merging Sites?
A lot can go wrong with site migrations and consolidation. In this Ask An SEO, you’ll find the most important considerations. The post What Are The Top SEO Considerations For…
Conversation Intelligence Trends & Tips From Invoca’s CMO
What’s next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains. The post Conversation Intelligence Trends…
Google Affirms Reciprocal Linking Is Natural In Many Cases
Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. The post Google Affirms Reciprocal Linking Is…
Daily Search Forum Recap: January 31, 2022
Here is a recap of what happened in the search forums today…
How to Improve SEO Rankings in 11 Steps
There are over 3.5 billion Google searches per day. If you want to stand out, you‘ll need to play by Google‘s rules. Learn all about how you can improve your…
Breadcrumb & HowTo Google Search Console Errors Reporting Cha...
Google has said it changed the error and issues reporting in Google Search Console for Breadcrumbs and HowTo structured data. This may result in new errors, warnings and issues or…
Vlog #157: Brian Wallace On Infographics Helping An NBA Player La...
Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency and he was in my neighborhood, which is actually his old neighborhood and stop by…
How Does Location Of Internal Links On A Page Matter For SEO &...
Google’s John Mueller said the location of internal links, links you place on your website to other parts of that same web site, does not necessarily matter if they are…
Google Search Console Launches URL Inspection API
Google this morning launched a new API for Search Console – the URL Inspection API. This API lets you programmatically interact with the URL Inspection Tool that you would manually…
Google Penalizing News Publishers With Manual Actions For Discove...
About a year ago, Google first introduced guidelines around manual actions for Google Discover and Google News. In the past week, I have seen numerous news publishers, both large and…
Google Clearing Out The Manual Actions Backlog?
Earlier this month we reported that Google said there is a backlog with the manual actions in the queue, some as far back as over several months ago. Well, I…
Google: No One Infected By Untitled Search Spam Issue
Danny Sullivan of Google said that no one was infected by the search spam issue around untitled documents. He said this is a spam issue, not a malware issue and…
Reminder: Some Google Ads Search Terms Report Query Data Being Re...
As a reminder, Google Ads will be removing some query data from your search terms report on February 1, 2022. Google warned us of this change in September 2021 and…
Google Changes More Than 61 Percent Of Title Tags
Page titles have a large impact on click-through rates. A recent study shows Google rewrites page titles more than 60 percent of the time. The post Google Changes More Than…
Google Announces Search Console URL Inspection Tool API
Google expanded Search Console access with the URL Inspection Tool API which extends functionalities of many SEO tools and WordPress plugins and themes The post Google Announces Search Console URL…
Core Web Vitals Data Study w/ CrUX & 5.2M Pages — Ahrefs
We wanted to look at the data to see how websites were doing and if we could glean any important insights. The data we used is from the Chrome User…
The Top 5 Link Building Strategies (With Examples)
Explore proven link building strategies with examples of how they work and what you need to implement them – and learn what to avoid, too. The post The Top 5…
Wix Gets An SEO Upgrade With Deepcrawl Integration
Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology. The post Wix Gets An SEO Upgrade With Deepcrawl…
10 Big Ways Infographics Benefit Your Content Strategy
Whether you’re just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here’s why. The post 10 Big Ways Infographics Benefit…
How To Appraise & Optimize Any Landing Page By Campaign Perfo...
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page. The post How To Appraise…
Top 7 SEO Benefits Of Responsive Web Design
Is your site mobile-ready? Check out these 7 ways a responsive, user-friendly website design benefits your SEO. The post Top 7 SEO Benefits Of Responsive Web Design appeared first on…
Google Ads Performance Max Replaces Smart Shopping & Local
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April. The post Google Ads Performance Max Replaces Smart Shopping & Local…
Link Graphs And Google Rankings
Link graphs are a fundamental part of how Google understands websites and ranks them The post Link Graphs And Google Rankings appeared first on Search Engine Journal.
Are Manual Actions A Google Ranking Factor?
It can be intimidating not to know what this penalty means for your site. Learn more about manual actions and whether they impact search rankings. The post Are Manual Actions…
Google Study: 90% Of Customers Will Share Their Email For An Ince...
A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The post Google Study: 90%…