Google Ads New Step-By-Step Conversion Setup
Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version.
Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version.
Just like Google had AI Overviews (also featured snippets) in the People also ask section of Google Search, Google is now testing AI Mode within People also ask. Plus, Google…
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In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier than human content? Websites…
The terminology in this industry is evolving. I’m defining AI search as search that happens in AI assistants like ChatGPT, Copilot, Gemini, etc. While we’re working on a larger study…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is…
But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide…
Tired of all that reading in the Google Search results, is it too hard to read the AI Overviews? Well, Google has a solution for you, they are called “Audio…
Google has made some more minor changes to the Google Merchant Center user interface. Specifically, Google moved where the merchants access settings section is and also updated the sidebar with…
Microsoft is testing removing its own name from the Bing search results box at the top left of the page. So it just says Bing, with the Microsoft logo next…
Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab. It also seems to give you new ways…
OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the “more” section, those links contain…
OpenAI announced it has released several improvements to the ChatGPT search response quality. These improvements include “more comprehensive, up-to-date responses,” according to the AI company.
To answer this question, I decided to look at the referral traffic from AI Search using Ahrefs Web Analytics and compare that to traffic from Organic Search for ahrefs.com. We…
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first…
Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had some…
This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google’s Sundar Pichai said…
At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you…
Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this “Simplifying the search…
Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you…
Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a “back to all” option in the autocomplete.
Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad…
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Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across…
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline…
Google’s CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search The post Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web appeared…
Google confirms Lens, Discover, and Voice Search are experiencing disruptions, potentially affecting traffic for many sites. The post Google Outage Disrupts Lens, Discover, & Voice Search Results appeared first on…
Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on…
Here is a recap of what happened in the search forums today…
AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at you ChatGPT. Some systems are augmented with…
Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for…
You lost half your Google traffic. But suddenly…more people are searching for your brand. What’s going on? Welcome to the invisible influence of LLMs, where your visibility goes up even…
In the early days, Google was not a fan of using tools to automatically translate your pages and then have Google index and rank those pages, even with Google Translate….
Google has added a new section to its policy on pausing Google Ads accounts. It says Google “may pause your individual account if it is linked to a Manager account…
Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their…
Google is testing adding colors to the in stock and out of stock labels or extensions in the search result snippets. So if a product is in stock, the icon…
Some are starting to see the new asset-level reporting within Google Ads for Performance Max campaigns. I am not sure how widespread the rollout is but some are starting to…
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Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. The post Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages appeared first…
In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs?…
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I looked at the top 10 websites cited in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k…
Here is a recap of what happened in the search forums today…
HTML links (also called hyperlinks) are some of the most important functions of the internet. Google literally relies on them to find, crawl, index, and rank pages. Links have a…
Google’s John Mueller responded to a complaint about indexing issues and ranking drops within Google Search, citing that the possible reason is unrelated content on the site. John said in…
Google has made a small but I assume meaningful change to the search ranking systems document, the section for “Removal-based demotion systems.” Google changed the wording from a “high” volume…
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A study from Profound of OpenAI’s ChatGPT, Google AI Overviews and Perplexity shows that while ChatGPT mostly sources its information from Wikipedia, Google AI Overviews and Perplexity mostly source their…
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Microsoft Advertising posted its June report showing off some new features added to the ad platform. The big item is the new custom report builder, but also PMax updates, import…
Learn more about Google AI Mode through Barry Adam’s perspective and its impact on search results and user interaction. The post Google AI Mode: First Thoughts & Survival Strategies appeared…
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Just when you thought the layoffs were over (remember January 2023), Google is offering a buyout program across search and ad units, including knowledge and information and central engineering units…
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Google added new markup support for loyalty and membership programs with special pricing. This was supported in Google Merchant Center but now is supported in under Organization structured data combined…
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Google voluntary buyouts target U.S. Search and Ads staff amid AI restructuring. What does this mean for future layoffs and team priorities? The post Google Offers Voluntary Buyouts To Core…
Google’s John Mueller showed how to diagnose a search visibility issue that was apparently triggered by a domain migration. The post Google Shows Why Rankings Collapsed After Domain Migration appeared…
Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. The post Google Launches Loyalty Program Structured Data Support appeared first…
Here is a recap of what happened in the search forums today…
Not all SEO scales the same. This piece breaks down when product-led strategies work – and when they don’t. The post 3 Examples Of Product-Led SEO appeared first on Search…
What’s behind those sudden traffic surges in GA4 that GSC doesn’t show? This breakdown explains the key technical differences. The post Ask An SEO: Why Is GA Reporting Higher Organic…
Google’s new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As a reminder, Google says AI Max for Search campaigns is…
Google seems to be testing displaying local ads at the bottom of the Google local map pack in the Google Search results. Normally the sponsored ads are at the top…
Google Search Console’s API has not reported on data since June 3rd. The API is simply stuck since then, and I am not sure if it has anything to do…
Google Ads seems to be testing URL inclusions and exclusions for Search campaigns. This will allow you to control which URLs your ads can show for, or not come up…
Apple had its WWDC 2025 event yesterday and actually led off right away with Apple Intelligence and then later spoke about its Apple Visual Intelligence. Basically, Apple said they need…
Google is testing adding product tags to photos within Google Local carousel’s photos. These tags are overlayed on the “explore through photos” unit.
I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…
Google responds to a publisher’s concern about crawl budget and rankings due to Googlebot’s requests for non-existent pages The post Google Responds To Site That Lost Ranks After Googlebot DDoS…
Google has confirmed an issue with Google Ads this morning, saying, “We’re investigating reports of an issue with Google Ads. We will provide more information shortly.”
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Here is a recap of what happened in the search forums today…
Normally, when I see a lot of chatter within the SEO community, I also see the third-party Google search ranking volatility tools heat up. Now I am seeing the tools…
Lex Fridman had a really great interview with Google’s CEO, Sundar Pichai. In that interview, Sundar explained that the “current plan is AI mode” will remain in a separate tab…
Over the past week I’ve been hearing that some Google Business Profiles are vanishing or disappearing. I am told that Google is aware of the complaints and are investigating, but…
Ever want to find query data in Google Search Console where the query is a conversational query style? The long long queries that give you insight into how people may…
Google recently rolled out the Live Search feature in the Gemini app. But now Google was caught testing that Live Search feature directly in the main Google Search app, the…
Bing PubHub is being retired, exactly when, I am not sure, but it is going away. Microsoft posted the notice in Bing Webmaster Tools and it links to a document…
A Google research paper confirms that a local search indexing system has been in use for over a year in Search and Maps The post Google’s Local Job Type Algorithm…
It seems the Google Search Console performance report for Google Discover has reported zero impressions and clicks starting Thursday, June 5th, or has underreported impressions and clicks significantly since that…
Google confirms that Recipe Rich Results and text search results select images using different criteria. The post Google’s Update To Recipe Structured Data Confirms A Ranking Criteria appeared first on…
GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.
Here is a recap of what happened in the search forums today…
New data shows that AI search traffic overwhelmingly comes from desktop devices rather than mobile. The post Newly Released Data Shows Desktop AI Search Referrals Dominate appeared first on Search…
This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May?…
Google is testing replacing the “Google Screened” label with a “Google Verified” label for the Local Service Ads. I am also seeing these results come up with no labels at…
Google is testing a new label on its search ads within the Google Search results that says “Learn more about Sponsored results.” This label is on the bottom right of…
When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze…
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Google and Microsoft Bing has added short videos, also referred to as “Shorts” to their AI answers in search, AI Overviews and Copilot Answers. They display short videos in the…
Google has updated the event structured data and recipe structured data help documentation. The changes include removing the online event properties, adding more examples and also saying that recipe markup…
A respected SEO expert calls out marketers who overstate the complexity of Google’s AI search The post Respected SEO Rockstar Deconstructs SEO For Google’s AI Search appeared first on Search…