Google: Target CPA In Google Ads Not Going Away In 2022
Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans to sunset tCPA in…
Google Product Reviews Update Will Expand, May Use Machine Learni...
Google’s John Mueller was asked a series of questions around the product reviews update on last Friday’s video hangout. In short, it will expand to other languages and countries, it…
Google Location Search Pack With Things To Do, Airports & Tra...
Google is testing a new layout for location packs that show things to do, airports and transit stops based on the location you are looking at. This is Google mobile…
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party ...
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them. The post The Third-Party Cookie Ban: Unlocking The Secrets Of…
Google Search Console Updated With Page Experience Desktop Report...
Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. The post Google Search Console Updated With Page Experience Desktop Report…
What Is A Google Broad Core Algorithm Update?
Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them. The post What Is A Google Broad…
How To Use Amazon Attribution & Brand Referral Bonus Programs...
Looking for effective ways to drive traffic to your Amazon listings via external sources? Learn how Amazon Attribution & Brand Referral Bonus Programs work. The post How To Use Amazon…
5 Tips For More Engaging & Impactful Branded Travel Content
Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here. The post 5 Tips For…
13 Ways to Get Better Results from Google Ads
Google Ads is the most popular online marketing platform in the world right now. However, not everyone who advertises there gets the results that they are looking for. Many businesses…
Google Autocomplete: A Complete SEO Guide
Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO…
How To Use Instagram Reels: A Step-By-Step Guide
Instagram explains how it ranks the content people see when browsing through Reels, insights you can use to create more successful clips. The post How To Use Instagram Reels: A…
KPIs & Metrics That Matter For 2022 Digital Marketing Success...
Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company’s bottom line. The post KPIs & Metrics That Matter For 2022 Digital…
DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down
DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down. The post DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down appeared…
Are Local Citations (NAP) A Google Ranking Factor?
Local citations might appear in directories, on social networking or review sites, or on all kinds of other websites. But are they a ranking factor? The post Are Local Citations…
Link Velocity: Is It A Ranking Factor?
Does link velocity matter? Let’s have a look at its origins and see whether link velocity needs consideration in link building. The post Link Velocity: Is It A Ranking Factor?…
Daily Search Forum Recap: January 14, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google’s Help Documents Aren’t Always Up To Date
Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices. The post Google’s Help Documents Aren’t Always Up…
Poll: 90% Of SEOs Are Vaccinated
A Twitter poll with over 1,320 votes shows that 90% of SEOs are vaccinated. Well, at least 90% of the SEOs who took the poll are vaccinated. Although, I’d think…
Microsoft Bing Tests Related Searches On Left
Microsoft Bing is testing placing the related searches list on the left side of the search results page. Normally, Microsoft places these related searches on the right side of the…
Search News Buzz Video Recap: Google 1/11 Search Algorithm Update...
We had our first unconfirmed Google search ranking algorithm update of the 2022 year…
Google Search Showing (1) In Shopify Websites Titles
Most SEOs often look at titles tags when browsing web sites, I mean, I do, while the average person does not. So you’ve probably seen numbers in the tab bar…
IndexNow Now Sharing URLs Between Search Engines & IndexNow A...
When IndexNow was first announced by Microsoft Bing in October, it was not yet at a point where the participating search engines we co-sharing URLs – but that is no…
Google Ads Versatile Text Ads = Responsive Search Ads?
Steve Plimmer posted a screenshot from the Google Ads console’s change history log showing how Google has named the RSAs, response search ads, versatile text ads. It makes you wonder…
What Google’s Enhanced Autocomplete Box Means For SEO
Google has been testing out an enhanced autocomplete box with richer results. What does this mean for your SEO strategy? The post What Google’s Enhanced Autocomplete Box Means For SEO…
How To Add Internal And External Links That Get Clicks And Conver...
While using internal and external links adds value for your audience, as with all things SEO, it’s also important not to overdo it. The post How To Add Internal And…
Social Media Usage Statistics For Digital Marketers In 2022
Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics. The post Social Media Usage Statistics For Digital…
Daily Search Forum Recap: January 13, 2022
Here is a recap of what happened in the search forums today…
Survey Says SEOs To Allocate More Resources To Content Over Other...
Aleyda Solis posted a Twitter poll asking “in what area do you expect to allocate more resources/efforts in SEO this year?” She said you should base it on what you…
Google Local Search Results Grouping, Carousels & Count Label...
Google has been pushing the limits of its user interfaces in the local search results in web search and some of the other filters. I don’t know or even think…
How To Use Python For IndexNow API Bulk Indexing & Automation...
Learn how to use the IndexNow API with Python to automate URL submission to Bing/Yandex or make API requests for bulk URL indexing. The post How To Use Python For…
Google: Fluff Content Hard For Search Engines To Understand &...
Google’s John Mueller the other day said on Twitter the example given to him was “less about duplicate content, and more about fluff.” He said when it comes to fluff…
Reminder: Google Search Quality Rating Guidelines Not Designed Fo...
Google’s John Mueller posted a short post on Twitter that needs to be highlighted. He said “the quality raters guidelines are not guidelines for SEOs though.” We often forget that,…
Google Business Profile Makes New Mangers & Owners Wait 7 Day...
Google is putting new Google Business Profile owners and managers into a sandbox, penalty box or a waiting room for seven-days before they can manage all of the features in…
IndexNow Enables Data Sharing Between Search Engines
Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. The post IndexNow Enables Data Sharing Between Search Engines appeared first…
17 SEO Copywriting Tips To Help Your Rankings
SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing. The post 17 SEO Copywriting Tips…
Everything You Need To Know About Cloudflare For SEO
How can Cloudflare help improve your SEO? Check out its features and various implementations and use cases here. The post Everything You Need To Know About Cloudflare For SEO appeared…
Just Getting Started In SEO? Experts Share 5 Helpful Tips
SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started. The post Just Getting Started In SEO? Experts Share…
How To Use Content Marketing For Customer Retention & Loyalty...
How can you use content marketing to support specific customer retention and loyalty goals? Put these tips to work for you. The post How To Use Content Marketing For Customer…
Daily Search Forum Recap: January 12, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We now have…
LinkedIn Virtual Event Attendance Up 231%
LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The post LinkedIn Virtual Event Attendance Up 231%…
Do Not Block Slow Countries To Improve Your Google Core Web Vital...
It is probably not the best advice to block slow countries or regions with the goal of improving your Google search rankings. Yes, Google has a page experience algorithm that…
Poll: SEOs Not Confident In Giving Advice Around Google Discover
Alan Kent from Google posted an “informal poll” on Twitter asking SEOs “how confident are you in giving advice or planning strategies for Google Discover?” The poll only had 161…
Google Search Ranking Update On January 11th (Unconfirmed)
There may have been a Google search ranking algorithm update on January 11, 2022. This would be the first real unconfirmed update for the 2022 year. I am seeing both…
Google Still Recommending Disavowing Whole Domains With Machete
Google’s John Mueller said on Twitter “disavow the whole domain if you know there’s an issue with some of its links.” He said there is “no need to be exact…
Listen To Googlers Debate About Sharing More Details On Core Upda...
In the most recent Search Off The Record podcast, John Mueller, Gary Illyes and Martin Splitt debate about if and what they should share when it comes to the Google…
What Is Googlebot & How Does It Work?
There are more crawlers Google uses for specific tasks, and each crawler will identify itself with a different string of text called a “user agent.” Googlebot is evergreen, meaning it sees…
13 Inexpensive Small-Business Marketing Ideas That Actually Work
They’re inexpensive, and they work. Here’s the list: Set up your Google Business Profile Get featured on local list posts Get listed on directories and marketplaces Get more reviews Target…
8 Quick SEO Wins For Your Brand New Website
New websites take time to get established and climb the search rankings – but you can give yours a boost with these SEO tips. The post 8 Quick SEO Wins…
What Is A Content Marketing Matrix & Do We Need One?
What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content. The post What Is A Content…
Picking Apart the December 2021 Product View Update Page by Page
What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that…
Build A Solid Foundation For SEO With Web Accessibility Requireme...
Accessibility optimizations and testing are essential in providing the human-centric experiences required to support your marketing and SEO goals on the modern web. The post Build A Solid Foundation For…
Yoast SEO Offers Keyword Position Tracking With Wincher Integrati...
Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. The post Yoast SEO Offers Keyword Position Tracking With Wincher…
Daily Search Forum Recap: January 11, 2022
Here is a recap of what happened in the search forums today…
How to Write a Press Release (+ Free Template)
Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one: What a press release is When to use a press release…
Google Can’t Provide Details About Core Algorithm Updates
Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. The post Google Can’t Provide Details About Core…
SEO In 2022: 10 Important SEO Trends You Need To Know – Ep....
With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022. The post SEO In 2022: 10 Important…
Lead Generation Strategies: A Guide for Businesses and Agencies
In this article, we explain the numerous lead generation strategies that your business or agency can put in place and ensure that you’re not missing out on this invaluable source…
Google Page Experience Update Coming To Desktop Soon
This is just a reminder that the Google Page Experience Update for desktop pages is coming to a Google search ranking algorithm soon. Well, technically it is coming next month…
Google Ads Local Campaigns Ad Scheduling Isn’t Allowed
Did you know that your local campaigns in Google Ads can now be scheduled to turn on or off on certain days or time of the day? Anders Hjorth posted…
Google Ads Disapproved Ads Auditor
Google Ads has a new scaled ad auditing tool set of code you can download at GitHub and use in your own software systems for managing your ads. The Disapproved…
Google Tests Web Stories For NFL Games (In Place Of YouTube Video...
Google is testing displaying web stories in place of YouTube videos for searches on NFL games. Personally, I still see the YouTube videos but some folks, like NFL enthusiast Mordy…
Google: Manual Actions Backlogged & Delayed Responses
Danny Sullivan of Google confirmed on Twitter that there is or was a backlog of manual actions issued by Google. Google has been slow and delayed in responding to those…
Google: Links Have To Be On Indexed Pages To Be Counted & Not...
Google said it is okay to ignore toxic links that some tools are reporting but why? Well, we know that for a link to be counted by Google the page…
3 Unconventional CRO Tactics To Skyrocket Your Revenue
Still stuck moving the button around and toying with font colors? Try these lesser-known, higher impact CRO tactics instead. The post 3 Unconventional CRO Tactics To Skyrocket Your Revenue appeared…
Affiliate marketing for beginners
Affiliate marketing has become a common buzzword for those who want to leverage their own audience, support brands they use, and earn passive income. In this blog, we’ll cover: Affiliate…
12 Ways To Use Content Marketing To Build Brand Awareness
Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. Here’s how. The post 12 Ways To Use Content Marketing…
Is It Better For SEO To Have Your Blog Onsite Or Off?
A reader asks whether it’s better for SEO to house the blog on the website or to use a blogging platform and link to it. The post Is It Better…
Does Uniqueness of Content Help Rankings?
Google’s John Mueller offers a surprising insight on uniqueness of content and ranking The post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal.
SEO Strategy: A Full Year Blueprint (+Template) [Ebook]
Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly. The post SEO Strategy: A Full Year Blueprint (+Template) [Ebook] appeared first on Search…
25 Unique SEO Tactics That Deliver Big Results
Want to be guaranteed top positions on your most relevant keyword SERPs?Reach your goal with these 25 link building, keyword research, and optimization tactics. The post 25 Unique SEO Tactics…
Google: Nofollow Is Not A Substitute For Noindex
Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot can find and index nofollowed links. The post Google: Nofollow Is…
Daily Search Forum Recap: January 10, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Many SEOs said…
Google Has Two Types Of Crawling – Discovery & Refresh
Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. The post Google Has Two Types…
Vlog #154: Riley Hope On Ethics in SEO & Automotive SEO
Riley Hope came to visit me at my office in October to talk SEO. Riley started in SEO by doing unpaid internships for non-profits after high school…
Google Tests Trending Videos In Mobile Search
Google is testing a new trending videos section in the mobile search results. This one was spotted by Khushal Bherwani and he posted a video cast of a list of…
Many SEOs Will Buy Links In 2022 Despite Google’s Webmaster...
Tim Soulo from ahrefs posted a Twitter poll asking will you pay money to get links in 2022? Sadly, someone spammed the poll but I recreated it and it clearly…
Google: Ignore Threats For Do-Follow Links
Google’s John Mueller said you can ignore threats and blackmail emails from people who demand do-follow links. John said on Reddit when asked about these threats “ignore it, it’s just…
Google Ads Allows Sports Gambling Ads In New York Now
Google Ads, as of this past Saturday, January 8, 2022, is allowing certified and state-licensed entities in New York to run ads for sports betting. This was previously disallowed but…
Google Ads Live Chat Design Update
Google has updated the design for the Google Ads live chat help box. Brett Bodofsky picked up on the change and to be honest, I have not used this chat…
How To Create A Winning Local SEO Content Strategy
Learn how to use localized content to boost your business’s visibility in local search and the number of customers visiting your store, online and off. The post How To Create…
Are Outbound Links A Google Search Ranking Factor?
Many believe outbound links aren’t a ranking factor at all and have no SEO benefit to the linking party (the source). Are they right? The post Are Outbound Links A…
How To Change Your YouTube Channel Name
See how YouTube creators can change the name of their channel without changing the name on their Google account, step by step. The post How To Change Your YouTube Channel…
Does Google Use Analytics and Chrome Data for Ranking?
Google’s John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes The post Does Google Use Analytics and Chrome Data for Ranking?…
Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics
Make the most of WordPress with these tips and tools to help improve your enterprise site’s SEO and search performance. The post Enterprise SEO For WordPress: Plugins, Tips & Proven…
Build 600+ Links in 30 Days [Webinar]
Free Link Building Webinar: Kevin Rowe generated more than 600 links in one month.Now, he’s going to teach you how. The post Build 600+ Links in 30 Days [Webinar] appeared…
Are Nofollow Links A Google Ranking Factor?
Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. But is it a ranking factor? The post Are Nofollow Links A…
How To Help Google Rank Products With Duplicate Descriptions
Google’s John Mueller answers what to do about duplicate descriptions for products that are different but similar The post How To Help Google Rank Products With Duplicate Descriptions appeared first…
Daily Search Forum Recap: January 7, 2022
Here is a recap of what happened in the search forums today…
4 New Twitter Updates Including Video Replies & More
Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more. The post 4 New Twitter Updates…
What Are SERPs? Search Engine Results Pages and SERP Features Exp...
Search engine results pages — or SERPs — are the results search engines deliver when a user enters a query. Learn more about how SERPs work and the various SERP…
Trying To Adds Exact Match Keywords To Google Ads? Google Says No...
Drew Cannon posted on Twitter a screenshot of him adding new exact match keywords to his Google Ads campaigns and then Google informing him that no, despite wanting exact match…
Search News Buzz Video Recap: Bing’s IndexNow For WordPress...
It was a slow start to 2022 but I guess that is welcomed by most of you – I have my January 2022 Google webmaster report live, if you took…
Google Adds Shops Section To Search Results
Google has recently added a new section to the mobile search results named “Shops.” This was first spotted by Khushal Bherwani on Twitter and we got confirmation from Google that…