Twitter Tests New Shop Module
Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New…
How to Create an Amazon Seller Account
Learn how to create an Amazon seller account in 5 steps with our guide. Discover how your Amazon seller account can help you reach millions of potential customers.
5 Best Digital Marketing Courses to Take in 2021
Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today. The post 5 Best Digital Marketing Courses to Take…
Google Discover: 10 Characteristics of Top-Performing Content [St...
Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared…
How Storytelling Fuels Reporting Your Clients Can Get Excited Abo...
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling. The post How Storytelling Fuels Reporting Your Clients Can…
Analyzing Google SERP Volatility Across 25 Industries
We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and…
Want to Outsource Your Blog Writing? Here Are Your Options
As there are so many options for outsourcing blog writing, it can be overwhelming to know where to start, how to evaluate the different options, and how to choose the…
Wise.com SEO Case Study: 5 Reasons Why Their SEO Rocks
Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month: That’s especially…
Instagram Ads Cost: How to Set Them Up & Keep Costs Down
Learn about the average Instagram Ad cost with some helpful tips for managing your Instagram advertising here at Semrush. Find out more.
A Quick Start Guide to Client Management
For agencies, it’s crucial not only to land new clients but also to retain existing ones. In this guide, you will find an introduction to the client management concept along…
Instagram Search & Explore: A Complete Guide for Marketers
Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered. The post Instagram Search & Explore: A Complete Guide for…
How to Use GMB Posts & Facebook Events for Local Marketing
Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more. The post How to Use GMB Posts &…
Semantic Search: What It Is & Why It Matters for SEO Today
Search engine technology has evolved, making semantic search essential for SEO. Learn what it is, why it matters and how to optimize for it. The post Semantic Search: What It…
Squarespace SEO: 6 Tips to Optimize Your Site
Squarespace’s easy-to-use design offers a range of SEO-enabling features. We share 6 tips for improving your SEO on your Squarespace site.
Google My Business FAQs: 5 Top Local Business Concerns, Solved
Find answers to the questions that come up most often in the GMB Help Community Forum and learn how to solve common local SEO issues. The post Google My Business…
Google: Suggestions for Ranking Product Pages
Google’s John Mueller offers suggestions on how to improve search visibility for product pages The post Google: Suggestions for Ranking Product Pages appeared first on Search Engine Journal.
Google Changes Eligibility for Fact Check Rich Results
Eligibility for Fact Check rich results for pages using the ClaimReview structured data has changed. Non-compliant pages will lose rich results The post Google Changes Eligibility for Fact Check Rich…
Top Trending Google Searches
Want to know what the most searched Google keywords are? We compiled a list of the 100 top trending searches and most Googled questions. Data was taken from our database…
10 Attention-Grabbing Call-to-Action Examples
We share our top 10 CTA examples for writing stronger, more enticing call-to-actions.
What is structured data and how to add it to your website
Content is more than just a blog post or a landing page. First of all, there are many types of it: from product descriptions and tutorials to announcements of upcoming…
Why Intent and Design Is Important in Digital PR [Podcast]
Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design…
How to Automate Keyword Clustering by Search Intent with Python
The process of SEO keyword research can be made quicker, more accurate, and more scalable with Python. Here’s what you need to know. The post How to Automate Keyword Clustering…
How One Artisan Bakery Is Using an SEO Audit to Boost Visibility
In this episode of our SEO Reality Show, see how to perform a technical SEO audit for a real US bakery and how to follow the same process for your…
Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About...
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one. The post Facebook iOS 14 Update…
How to Support Your Go-To-Market Strategy with SEO
For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help. The post How to Support Your Go-To-Market Strategy with…
Daily SEO Fix: Auditing for Technical SEO Problems with Moz Pro
SEO pros know that a comprehensive search marketing strategy should include periodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how…
TikTok Launches 8 New Features For Livestreams
TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more. The post TikTok Launches 8 New Features For…
Pinterest Users Can Make Money With Affiliate Links
Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links. The post Pinterest Users Can Make Money…
How to Set the Right SEO Goals with 3 Examples
The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all. The same is true if we set vague and arbitrary…
Drupal vs. WordPress: Which Should You Use?
In this article, we compare two of the most popular content management systems, including their features and technical requirements.
What Google Does With User Feedback
Google goes over what it does with feedback sent in via the ‘send feedback’ button at the bottom of search results. The post What Google Does With User Feedback appeared…
10 Paid Search & PPC Planning Best Practices
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. The post 10 Paid Search & PPC Planning Best Practices…
How to Demote or Remove Organic Sitelinks on Google
Google’s sitelinks are great for CTR, but sometimes the links aren’t the ones you want. Find out how to remove and improve sitelinks. The post How to Demote or Remove…
Drive Traffic & Conversions: 3 Secrets Amazon Doesn’t Want Yo...
Learn how ecommerce sites of all sizes can swipe Amazon’s top three traffic and conversion strategies when you join our next webinar. The post Drive Traffic & Conversions: 3 Secrets…
YouTube SEO Study: Insights & Data to Help You Rank Higher
We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at…
Are Hyphens in Domain Names Okay for Google?
Google’s John Mueller discusses keywords in domain names in the context of SEO The post Are Hyphens in Domain Names Okay for Google? appeared first on Search Engine Journal.
3 Powerful On-Page Optimizations to Power Up Your Content
It’s not easy to write content that ranks in Google and drives conversions, but if you follow a few simple steps, you’ll be well on your way to ranking, and…
Don’t Let Website Redesign Projects Ruin Your SEO
Website redesign projects must involve SEO from the start to avoid serious SEO damage. Learn why and how to do it in this article. The post Don’t Let Website Redesign…
Google Link Spam Algorithm Update Rolling Out on July 26
Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam. The post Google Link Spam Algorithm Update Rolling Out on…
The Ultimate Web Content Writing Checklist for SEO
Find tips on reader experience, SEO-friendliness, and content quality. Plus, use these pre-publishing checklists for the best SEO content writing possible. The post The Ultimate Web Content Writing Checklist for…
Do This, Not That: Your Guide to Successful Marketing in 2021 [We...
Join our next webinar and learn what marketing strategies are helping successful businesses thrive and grow right now. The post Do This, Not That: Your Guide to Successful Marketing in…
What Is a Lead Magnet & 10 Examples You Can Use Now
Discover what makes an effective lead magnet and learn how they can attract and convert prospects to boost your online sales. The post What Is a Lead Magnet & 10…
Why Google May Remove a Site’s FAQ Rich Results
Google’s John Mueller explains the reasons why Google may remove FAQ rich results displayed by a site The post Why Google May Remove a Site’s FAQ Rich Results appeared first…
How to Use SERP Features to Inform Your Content Strategy
With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where…
Diggity Marketing SEO News Roundup – July 2021
The next set of core updates just hit, and you probably need some answers. In this roundup, we’ll be looking at the analysis of what’s happened, as well as some…
Austria Joins The Google News Showcase
On 21st July 2021, national, local, and regional news organizations in Austria joined over 800 news publications by signing up to the Google News Showcase. The post Austria Joins The…
Wix vs WordPress: Which Is Better for SEO?
Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better…
25 Essential Social Media Marketing Apps for Your Smartphone
This all-star lineup of social media marketing apps makes it easy to manage everything from collaboration and content creation to analytics. The post 25 Essential Social Media Marketing Apps for…
Google: How to Use Search Operators for SEO
New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements The post Google: How to Use Search Operators for SEO appeared first…
What Is a Slug? URL Slugs and Why They Matter for SEO
What Is a Slug? URL Slugs and Why They Matter for SEO
The Ultimate SEO Contract Template [100% Free]
This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices…
Akamai Outage Pulls Major Sites Offline Globally
Major outage at Akamai Edge and GTM service brings down major websites around the world. The post Akamai Outage Pulls Major Sites Offline Globally appeared first on Search Engine Journal.
Google Expands ‘About This Result’ With Info On Ranking Factors
Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results. The post Google Expands ‘About This Result’ With Info…
Google’s 5 Best Practices For Optimizing Deal Pages
After making deal pages free for all ecommerce stores, Google offers six best practices to follow to optimize the pages for search results. The post Google’s 5 Best Practices For…
Google: Keep Redirects Live For One Year
Google’s Gary Illyes advises keeping redirects in place for at least one year in order to ensure ranking signals are passed permanently. The post Google: Keep Redirects Live For One…
7 GA4 Features That Will (Hopefully) Make You Hate It Less
You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here. The post 7 GA4 Features…
How to Use Python to Parse & Pivot Server Log Files for SEO
Save time and money by automating the parsing, validation, and pivoting of log file data for SEO using Python (with script). The post How to Use Python to Parse &…
Twitter Tests Voting On Tweets
Twitter carries out an experiment that gives users the option to ‘down vote’ or up vote’ a reply within a Twitter conversation. The post Twitter Tests Voting On Tweets appeared…
12 Facebook Ads Features Every Marketer Should Know
Facebook Ads offers many tools and features that marketers should know about. Learn about 12 that can help elevate your campaigns. The post 12 Facebook Ads Features Every Marketer Should…
5 Ways Brands Can Build an Enterprise SEO Culture
Master how to create a culture of SEO across your Enterprise. Build your SEO Centre of Excellence and scale your operation. The post 5 Ways Brands Can Build an Enterprise…
How Long to Re-rank a Rehabilitated Website
Google’s John Mueller provides a detailed answer as to how long it takes to re-rank a rehabilitated website and why it takes so long The post How Long to Re-rank…
Using Keywords in YouTube Videos: How to Get More Views
The key to getting more views on YouTube isn’t to be special enough or loud enough to get noticed, but to tag your content with detail-rich identifying information, making it…
5 Ways to Take Your Small Business Marketing to the Next Level
A survey of 600 small business owners reveals their marketing strategies and plans in the “new normal.” Here are key takeaways from CallRail’s survey. The post 5 Ways to Take…
LinkedIn Offers Free Marketing Certification Program
LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert. The post LinkedIn Offers Free Marketing Certification Program appeared first…
Google’s New 3-Strike Policy – The Checks & Balances
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks &…
Google Launches Free Deals Listings in Search Results
Google is rolling out a new way for ecommerce stores to list deals in search results, which is currently free for all merchants. The post Google Launches Free Deals Listings…
How to Understand User Behavior With Google Analytics
Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how. The post How to Understand User Behavior With Google Analytics…
PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help. The post PPC for SaaS Marketing: 6 Proven…
3 Simple PageSpeed & Core Web Vital Hacks for WordPress
Waited until the last minute and now you need to get your Core Web Vital numbers up? Try these hacks to get it done. The post 3 Simple PageSpeed &…
WordPress 5.8 Released With Nearly 300 New Features & Fixes
A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features The post WordPress 5.8 Released With Nearly 300 New Features & Fixes appeared…
One Secret to Improve SEO in 2021: Guestographics
Link building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them. One method to improve SEO and brand awareness that marketers…
Google: No SEO Advantage to Dedicated Hosting
Google’s John Mueller affirms that dedicated web hosting does not have an SEO advantage over shared hosting. The post Google: No SEO Advantage to Dedicated Hosting appeared first on Search…
An SEO Breakdown of Reputation as an E-A-T Factor
Learn what Google’s E-A-T guidelines might mean for your industry and how reputation management can protect your brand’s SEO. The post An SEO Breakdown of Reputation as an E-A-T Factor…
Google’s 7 Tips For Analyzing a Google Search Traffic Drop
Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic. The post Google’s 7 Tips For Analyzing a Google Search Traffic Drop appeared…
How to Calculate Market Share and Find New Growth Avenues
From market share formulas to real-life examples, this post will uncover how to calculate market share in the digital space and unwrap the most efficient tactics for its expansion.
6 Redirect Mistakes That Can Wreak Havoc on Your Site’s Traffic
Redirects are often part of a site’s evolution, but mistakes can impact traffic and rankings. Learn how to avoid common redirect issues. The post 6 Redirect Mistakes That Can Wreak…
Learn From the Best: Getting Expert Advice On Enhancing Website P...
We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance. One month into the campaign, we‘re ready to…
How to Conduct Semantic SEO Research for an Artisan Bakery
Developing your semantics core is an essential part of SEO optimization. See how to conduct semantics SEO research in this case study of a Florida-based bakery.
How Do You Outrank Bigger Sites for High Competition Keywords?
How can you compete against much larger competitors on a valuable keyword? Ask these important questions to improve your SEO strategy. The post How Do You Outrank Bigger Sites for…
How to Work With an SEO Agency (And Secrets They Won’t Tell You)
There are secrets to building a good SEO agency-client relationship. Learn how to grow, nurture, and get the most out of this partnership. The post How to Work With an…
Why First-Party Data Should Lead Your Organic Search Strategy
Discover how leveraging first-party data can inform your SEO strategy and drive more profitable and sustainable revenue. The post Why First-Party Data Should Lead Your Organic Search Strategy appeared first…
Everything You Need to Know About Twitter Advanced Search
Twitter Advanced Search can help with market analysis, competitive research, geotargeting & more. Learn how to maximize this feature here. The post Everything You Need to Know About Twitter Advanced…
Why GoogleBot Doesn’t Crawl Enough Pages on Some Sites
Google’s John Mueller explains the factors that influence how many pages from a site get crawled… and why some pages are not crawled The post Why GoogleBot Doesn’t Crawl Enough…
Bing Clarity Rage Clicks Report Helps Improve
Bing explains how rage clicks indicate a poor user experience and how the free Clarity heat map feature identifies them The post Bing Clarity Rage Clicks Report Helps Improve appeared…
Mueller Asked About Lag in Google Search Console Indexing Report
Google’s John Mueller explains what looks like a bug in Search Console that reports indexed URLs as crawled but not indexed The post Mueller Asked About Lag in Google Search…
How to Create Cornerstone Content That Google and Your Audience W...
Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.
Facebook Pay Rolling Out to Shopify Sites in August
Facebook Pay will be available as a checkout option for all Shopify sites in the US starting this August. The post Facebook Pay Rolling Out to Shopify Sites in August…
Often Forgotten SEO Audit Issues to Boost Your Performance [Podca...
Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a…
YouTube Rolls Out 3 Updates For Live Streams
YouTube’s path toward feature parity with Twitch continues as the company announces three updates exclusively for livestreams. The post YouTube Rolls Out 3 Updates For Live Streams appeared first on…
Google Launches New Way to Optimize Videos For Search
Google has a new way to optimize videos for search results when they’re published on a creator’s own website rather than YouTube. The post Google Launches New Way to Optimize…
How to Create Quality Content for Your Website with Semrush
If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…
Amazon SEO Keyword Research: 3 Proven Methods
A comprehensive, targeted Amazon keyword list helps you optimize your product listings. Here are 3 ways to do Amazon SEO keyword research. The post Amazon SEO Keyword Research: 3 Proven…
How to Choose the Right SEO Software for Your Business
If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…
6 Tips for Choosing the Right Enterprise Search Solution
How do you choose the best enterprise search solution for your organization? Learn how to evaluate your options and what questions to ask. The post 6 Tips for Choosing the…
5 Awesome Spreadsheet Apps for the iPhone
There are plenty of spreadsheet apps, but how do you choose the right one? Here’s how to find the best spreadsheet app for iPhone. The post 5 Awesome Spreadsheet Apps…
How Marketers Can Thrive in a Remote-First Landscape [Webinar]
Join our next webinar and learn strategies for thriving in the new normal and maximizing your marketing opportunities today and beyond. The post How Marketers Can Thrive in a Remote-First…
Long-Tail SEO Strategy: Why & How to Target High-Intent Keywo...
Learn the benefits of using highly targeted search terms packed with intent. Here’s how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why…
How to Create Your Local Business USP with QUAAAC + UGC
In this article, Miriam helps you practice writing unique selling propositions (USPs) for real-world local businesses based on six simple components.
How to plan and create a solid website structure, and why it’s im...
A well-planned structure is what turns a messy set of webpages into a site loved by users and search engines. For both, it’s crucial to get a clear idea of…
6 Hacks for Writing SEO Blog Articles Faster
When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus…