Maximize brand visibility in the changing search landscape. Learn strategies to maintain control of your content on AI-powered platforms. The post How To Maintain Brand Visibility And Thrive In This…
Matt Diggity Big changes in search and AI development are the theme of this month’s roundup. Get ready for a ton of news, analysis, and case studies covering everything from…
Discover how to improve your website’s Core Web Vitals and enhance user experience. Find out how to measure loading speed, interactivity, and visual stability. The post How You Can Measure…
Google’s Martin Splitt discussed how SEOs and site owners can fight malicious bots and improve site performance The post Google Shows How To Block Bots And Boost Site Performance appeared…
Google’s John Mueller shared an unexpected perspective on the ranking impact of title tags, clarifying their actual influence The post Google Says Title Tags “Maybe” Impact Rankings appeared first on…
Google’s revamped Video SEO documentation shows four ways to make content more effective The post Google’s Revamped Documentation Shows 4 Reasons To Refresh Content appeared first on Search Engine Journal.
Get insights into the competition between Google and Microsoft Bing in the AI era. Understand the market share dynamics and the impact of artificial intelligence. The post Google vs Microsoft…
Google’s John Mueller cautioned against simply redirecting URLs in order to “fix” 404 errors, explaining how best to handle them The post Google Cautions On Improper 404 Handling appeared first…
Google’s John Mueller confirms core updates impact the search engine’s AI-powered overviews. The post Google Confirms AI Overviews Affected By Core Updates appeared first on Search Engine Journal.
Exasperated by Reddit spam, an SEO exposes six ways spammers are using Reddit to exploit Google’s ranking algorithms The post 6 Ways Spammers Exploit Google With Reddit appeared first on…
Googlebot is the website crawler Google uses to find content on the internet. Learn how it works in this guide.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics is…
Get answers faster with these 21 Google search tips: 1) Filter your results, 2) Search within sites, and more.
Google’s larger search ranking bug was fixed four days after the issue was confirmed. Google’s August core update continues to roll out, some hit by the helpful content update are…
Learn about Largest Contentful Paint – what it is, how it’s measured, and how to optimize for it to improve your Core Web Vitals score. The post What Is Largest…
Google announced that all merchants will be migrated (or as Google put it “upgrading”) from the old Google Merchant Center to Google Merchant Center Next by September (next month). We…
There are many sad stories around sites getting hit by Google algorithm updates, such as core updates and of course the September 2023 helpful content update. But Hardbacon, a financial…
Google has updated the local pack, the local results box, in the Google Search results. Now when you click on the results in the local pack, the map slides to…
Martin Splitt from Google said on the latest SEO office hours that having lots of nofollow or noindex tags or attributes on your site does not signal to Google that…
Microsoft now has these refinement cards or boxes directly in the Bing Image Search results interface. In these cards, Bing will show you a refinement option for your query with…
Google has greatly expanded and clarified its documentation around how Search Appearances work within the Google Search Console reports. Google wrote on X, “We improved our documentation on Search Appearances…
There are a ton of complaints and a lot of concern around Google Analytics missing data in the normal overview report for yesterday and today. I see it also, I…
Data confirms why SearchGPT may transform how users search and redefine expectations of organic search The post Data Confirms Disruptive Potential Of SearchGPT appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Now we are…
If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and conversions. Noticeably more. At Backlinko, keyword mapping helps…
Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating…
Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this…
Learn to craft a product marketing strategy with our detailed guide and effectively reach your target audience.
I am starting to see some early reports from some site owners and SEOs that the gains they may have seen early on with the Google August 2024 core update,…
Do you want to get links in the new Google AI Overviews that show up in Google Search? Well, a new report says all you need to do is rank…
Discover 13 types of digital marketing your brand needs to stay ahead of the competition and drive growth.
Martin Splitt from Google said that having unanswered comments on your site or webpages does not negatively hurt your rankings in Google Search and is not a bad SEO thing….
Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore – smart matching. Ginny Marvin, the Google Ad…
After testing the blue verification icons and labels for ads in the Google Search results, now Google seems to be testing them on the free organic search results. Oh, and…
Communicating Google updates to C-level stakeholders made easy. Discover how to create frames of reference that resonate and provide clear, relevant insights. The post Simplifying Google Updates And Communications For…
Discover 13 practical steps to enhance website crawlability and indexability. Improve your site’s visibility in search results. The post 13 Steps To Boost Your Site’s Crawlability And Indexability appeared first…
Google’s John Mueller offers solutions for retailers when inaccuarate prices are displayed in search results. The post Google Offers Solutions for Inaccurate Product Pricing In Search appeared first on Search…
Google challenges the validity of specific SEO audit suggestions made by auditing tools The post Google Casts Doubt On Popular SEO Audit Advice appeared first on Search Engine Journal.
With a small audience, micro influencers can have a big impact on your marketing strategy. Here‘s how to find them.
What’s the best way to measure your next influencer marketing campaign? Find out with this article.
Google cautions: Search Console data remains after domain expiration. No reset option available. Temporary removal can hide expired sites. The post Google: Search Console Data Survives After Domain Expiration appeared…
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google told us…
The best social media tools include Semrush Social, Hootsuite, Buffer, and Later.
Google’s John Mueller advises waiting until the August core update is complete before measuring the impact, claims most sites don’t see big changes. The post Google’s Mueller On August Core…
As you know, Google released its August 2024 core update on Thursday, August 15th, followed shortly after by a large search ranking bug hours later. SEOs and site owners are…
Google’s Martin Splitt posted a video in his SEO Made Easy series on the topic of the Google Search Console “Discovered – Currently Not Indexed” page indexing report status note….
Google core updates, such as the August 2024 core update, seem to directly impact if a site shows in the Google AI Overviews or not. Google did say quality is…
Google is testing a new search feature named “your related searches” that seems to be pinned to the sidebar of the Google Search results. It reminds me of the Chrome…
Google Search has a new design for the embedded map you see for both local pack maps and knowledge panel maps. The new map has a more subtle design, with…
The longer users have to wait, the more likely they are to abandon your site. Identify and reduce render-blocking resources to display visual content ASAP. The post How To Identify…
In this blog post, you’ll learn why every website needs a favicon, what size and format is better used, and how to add a favicon to a website
Google launched a new crawler for commercial use, accompanied by documentation for site owners to track its traffic The post Google Quietly Launches New AI Crawler appeared first on Search…
Understand the non-digital marketing aspects of a company that can significantly impact your digital marketing performance and ROI. The post Non-Digital Marketing Factors That Hurt Digital Marketing ROI appeared first…
Google explains ‘not indexed’ status, advises improving content quality and server performance to enhance visibility in search results. The post Google’s Martin Splitt On Why Pages Aren’t Indexed appeared first…
Google’s Gary Illyes continues to warn SEO professionals and website owners about URL parameter crawl issues. The post Google’s Gary Illyes Continues To Warn About URL Parameter Issues appeared first…
In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. This is a…
Here is a recap of what happened in the search forums today…
A simple 5-step framework to build your own SEO strategy. The post How To Craft A Winning SEO Strategy appeared first on Search Engine Journal.
Google has confirmed it has fixed the search ranking bug that started over four days ago. The issue was first confirmed by Google on Friday morning, August 16th at around…
As you know, Google Ads served other advertiser’s Merchant Center shopping ads on other advertiser accounts. Google promised to issue credits after hiding the data in reports because of privacy…
Google has been placing listen buttons in the Google Search results in various locations, like knowledge panels and local packs. So it comes as no surprise to see them also…
Google Search is testing a new category of search refinements named “you may also need.” These refinements show products that may be found in a specific e-commerce store.
Google is now testing rounded outlines around some of its search result snippet features. This includes around the snippets in the local pack and also knowledge panels. I do wonder…
Recently we saw a hidden gems stores section in the Google Search results, which seemed nothing like the hidden gems algorithm from last year. And now I am seeing another…
Learn the steps + tools needed to perform ecommerce market research that boosts your business.
Unleash the power of local influencers for your digital marketing strategy. Tap into their trusted voices to reach local audiences and boost your online visibility. The post Utilizing Local Influencers…
A URL slug is the last part of a URL that identifies a particular page on your website.
Are you curious about how voice search work? We provide a detailed explanation backed up by statistics. Find out why you should optimize your site for voice search and how.
Google-compliant local SEO at scale doesn’t have to be difficult. The secret is applying automation where it counts to complement the work of your agency. The post Impactful Local SEO…
Referring domains play a key role in SEO. Learn what they are, why they matter, and how to increase the amount of high-quality referring domains you have.
Join us LIVE on August 28th and learn expert strategies to succeed with AI Overviews in this new search environment. The post Use AI Overviews Like The Experts: Techniques For…
Google’s John Mueller offers advice on removing unwanted content from search results, such as online articles about past incidents. The post Google’s John Mueller On Removing Unwanted Content From Search…
Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. Big dreams often start with…
Here is a recap of what happened in the search forums today…
Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI…
As you know, Google released the August 2024 core update on Thursday and then shortly after confirmed a ranking bug impacting a large number of search results. During that time,…
Google is testing adding a dynamic blue colored background highlight color when you hover your mouse cursor over a search result snippet. The whole background just behind that specific search…
For the past several months, many sites have been complaining over and over again that their image thumbnails for their websites were not showing up in the Google Search result…
Google Search has this new feature named “mentioned in key answers.” This shows you which personalities, entities, within Google’s knowledge graph, are mentioned in the search results in Google.
Search engines are increasingly ruthless when it comes to the quality of the sites they allow into the search results. If you don’t grasp the basics of optimizing for web…
John Mueller from Google did it again with his site and this time uploaded an audio file, in wav format, for his robots.txt file. You can go to it and…
Discover the importance of on-page SEO factors for search visibility. From website architecture to content optimization, learn how to improve your rankings. The post 13 Essential On-Page SEO Factors You…
I’ve personally witnessed a gaming brand use search share of voice data to justify a $60M acquisition and market expansion. The bottom line is: search rankings and revenue are intrinsically…
Achieve PPC success in the enterprise space with this helpful checklist. Overcome the challenges and implement effective strategies for maximum ROI. The post Enterprise PPC Success Checklist: Setting Your Campaigns…
Learn how to implement PPC tracking to measure key campaign metrics like clicks and conversions.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released the…
Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you…
In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client. I’ll share my SEO proposal template based on my…
I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which ~80%—90% are SEO content. Altogether, they receive an estimated 121,000 monthly…
It finally happened: Google released the August 2024 core update; this one should reward small and independent publishers more, should it? Google had another search ranking bug, today, this was…
The time has finally arrived; the day you all have been waiting for is here – the Google August 2024 core update started rolling out on Thursday at 11 am…
Google announced a number of new features across its AI Overviews, including the new links test we saw going live. Google also is adding new Search Labs features and is…
Google’s Gary Illyes clarified on the Search Off The Record podcast that Google technically does not follow links. Instead, Google will extract the links, collect them in a database, and…
You may have heard, the Federal Trade Commission announced that they have officially banned fake reviews and AI-generated fake reviews. But will this actually end up doing anything?
Google is highlighting review content within its search results snippets for some queries that ask for reviews. At least, Google is testing this – since I cannot replicate it.
Learn how to use Connectively (HARO – Help A Reporter Out) to craft the perfect pitch and earn backlinks from reputable sources.
Learn how to build an editorial calendar to streamline your content operations and achieve better results.
Discover how you can use GA4 for SEO progress and gain valuable SEO data insights to enhance your website’s performance.
Let these UX design examples inspire your website‘s layout, functionality, and style for better engagement.