Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery. The post Google Search Algorithm Update Targeting Explicit Deepfakes appeared…
Here is a recap of what happened in the search forums today…
Anchor text is clickable text that takes users elsewhere. Learn why link text matters and how to optimize it.
A noindex directive tells search engines not to index a webpage. Learn how to implement it.
Over the past few days, Google has come under fire over its autocomplete predictions in Google Search around former President, Donald Trump. In the wake of the issue, Google updated…
Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads…
Google announced new Performance Max reporting updates and asset generation and image editing expansions. “We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns,…
Google seems to be testing a new search feature named “Hidden gem stores.” This shows you shopping and merchant listings from various stores and brands. This does not seem to…
Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter…
What are Patches? Patches are fixes for your website that you can create and make directly in Site Audit issue reports. Did your pages get flagged for having too-short meta…
Explore the impact of AI, and how it can take your skills to the next level, all in one place. The post AI Integration in Marketing: Strategic Insights For SEO…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market. The post Search GPT – Can Search GPT…
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How…
Google’s John Mueller repeated advice from a while ago that you should not switch your m-dot URLs to be the canonical URL, even though Google is fully switched over to…
This article covers the various backlink types used by SEOs to achieve high rankings in SERPs. Discover over 20 techniques for getting valuable site mentions.
Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your…
Google may be testing a new search ad format named “for your consideration.” These ads, at least in the example below, show hotel websites that you can go to to…
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.
Google Search may be replacing the heading for “X (Twitter)” posts with “Latest Posts from.” This would be a step to removing more X branding from the Google Search results…
Google Search Console has a bug with the Search Performance report, where if you want to filter by Search Appearance, it won’t show you all the options. Google is aware…
One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to…
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.
Use the fundamental concepts in this Marketing 101 guide to kickstart your strategies.
Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer…
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff…
To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015…
Join our next webinar on August 7 and learn how to drive real impact in local rankings and user experience like the big brands. The post Cracking Open The Local…
Uncover the best advertising tools to enhance your campaigns. This guide covers everything from audience research and campaign management to ad creation.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says the…
Google hints at a potential shift to automatic language detection, which could reduce reliance on manual hreflang annotations for multilingual websites. The post Google May Rely Less On Hreflang, Shift…
Google’s John Mueller responded to complaints about image thumbnails still not showing up for some publishers in the search results. He encouraged a bit more patience, saying “the next one…
Over the past almost two weeks, we have seen consistent and ongoing ranking volatility on a daily basis. The last Google search ranking update I covered was around July 23rd,…
Google Discover is now pushing users to see AI Overviews directly in the Google Search results. As you scroll through the Discover feed on Google.com, you may see a promotion…
Google isn’t the only search engine out there. Check out our list of the top search engines in 2024.
Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to…
Discover new SEO opportunities with keyword gap analysis. Learn what it is, why it matters for SEO, and how to perform it to gain a competitive advantage.
Google Business Profiles has a new AI feature to let you upload a photo of your menu and Google will create your menu items for your restaurant based on that…
Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up…
Google’s Gary Illyes suggests incorrect hreflang tags may not hurt SEO, but the content language remains a key signal for search relevance. The post Google Insights: Can Incorrect Hreflang Tags…
A content calendar helps you plan, organize, and schedule content. Learn how to build one.
Landing page SEO is the process of optimizing your landing pages for users and search engines.
Google suggests ccTLDs could lose SEO value in years’ time due to creative branding use, urging focus on hreflang for international targeting. The post Google Hints Lowering SEO Value Of…
Google’s Gary Illyes cautioned against blindly trusting generative AI answers The post Google Advises Caution With AI Generated Answers appeared first on Search Engine Journal.
With user intent, you can identify the purpose behind online search and, therefore, serve up your audience according to its needs at an exact moment.
Five automated enterprise SEO workflows to improve efficiency, enhance SEO strategy, and get more buy-in. The post 5 Automated And AI-Driven Workflows To Scale Enterprise SEO appeared first on Search…
Google’s Gary Illyes cautioned that blocking the GoogleOther crawler may have an effect on a wide range of things across Google The post Google Cautions On Blocking GoogleOther Bot appeared…
How can you use AI to enhance your your marketing efforts while prioritizing privacy, compliance, trust, and service? The post What Can AI Do For Healthcare Marketing In 2024? appeared…
The top SEO tools for a small business include Semrush, Google Search Console, Yoast SEO, and ChatGPT.
Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a…
Here is a recap of what happened in the search forums today…
We’ve made a lot of changes to help your site grow. Evaluate a site‘s organic rankings and SERP feature rankings separately with more organic research data.
Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will…
This week…
Google pushed out a large update to Gemini (formerly known as Bard) and this update includes more links to both related content and also links to verify the content that…
OpenAI has announced SearchGPT, its AI search tool that looks and feels a lot like ChatGPT but gives you more sources and answers through links. OpenAI wrote, “We’re testing SearchGPT,…
Google’s John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, “please don’t use LLMs for SEO advice.” “They learn from…
Google is testing showing a related images carousel right below an images box in the mobile search results. As you scroll through the search results, you are presented with an…
Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the…
Find out how to easily detect keyword cannibalization with OpenAI’s text embeddings. Level up your SEO skills with the help of generative AI. The post Find Keyword Cannibalization Using OpenAI’s…
Learn how to identify and target your social media audience to get your campaigns seen by the right people.
Search terms are the exact words or phrases users enter into search engines to find what they want online.
An independent study finds that AI boosts search satisfaction. Google leads, but competitors gain. Social media also sees modest improvements. The post Study Backs Google’s Claims: AI Search Boosts User…
OpenAI launches SearchGPT, an AI-powered search prototype offering direct answers with citations. The post OpenAI Launches SearchGPT: AI-Powered Search Prototype appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today…
Google said it again, it will soon test ads within its AI Overviews. Philipp Schindler, senior vice president and chief business officer for Google, said this in the earnings call…
Emarketing (electronic marketing) is the practice of marketing products or services through the internet.
Microsoft announced yesterday it has begun testing its new Bing generative search experience – so Bing GSE (versus Google SGE). “By combining the power of generative AI and large language…
On July 1, 2024, Reddit updated its robots.txt file to prohibit most search engine and AI crawlers from accessing its content – including blocking Microsoft Bing. Reddit did not block…
Discover the journey of moving from niche sites to becoming an SEO agency owner. Learn how to optimize for search and drive traffic to websites. The post Moving From Niche…
Apple has launched a public beta version of Apple Maps on the web after launching the mobile app back almost 12 years ago on September 19, 2012. “Apple Maps on…
Google Local Service Ads can now show the business’s phone number in the ad unit when you hover over your mouse cursor over the ad. It will then dynamically expand…
A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.
These 10 link building strategies can help you build quality backlinks to your website.
Keyword search volume usually refers to the average number of monthly searches a keyword gets in Google.
Bing’s updated AI search layout is good news because it was purposely designed to keep sending clicks to websites The post Bing’s Updated AI Search Will Make Site Owners Happy…
Achieve SEO success with agile methods. Learn how to get resources and buy-in from executives without lengthy strategy documents. The post Agile SEO: Moving From Strategy To Action appeared first…
Alphabet reports strong Q2 2024: Google Search revenue up 14%, Cloud surpasses $10 billion. AI innovation remains key focus. The post Google Search Revenue Grows 14% In Q2 2024 appeared…
If you advertise on Facebook, your reach could go further than ever before with the help of AI.
Here is a recap of what happened in the search forums today…
Ever wonder what your competitors are spending on ads? Knowing this can boost your budget strategy and keep your marketing ahead of the game.
I probably should have covered this yesterday but I have been seeing more ranking volatility starting late on Monday, July 22nd, through yesterday, July 23rd and into today July 24th….
Aleyda Solis posted the results of a poll she ran, which showed 54% say their sites have seen mostly a positive effect from Google Updates in the last couple of…
Google has added new ad budget options and features to Local Service Ads. You can now set a maximum monthly ad spend limit for the month for some accounts.
Google / Alphabet reported its Q2 2024 earnings last night, where its ad revenue hit $64.62 billion, up 11% from last year’s quarter of $58.14 billion. Clearly, Google’s advertising business…
Google seems to have changed how it shows large videos in the search results. I am now seeing them show these gray lines, outlining the video box, in the Google…
Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your…
Google shares three key tips for effective internal linking to improve SEO and user experience on websites. The post Google Shares Tips To Improve SEO Through Internal Links appeared first…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google will not…
Uncover the transformative power of AI in SEO. Learn how AI is reshaping content creation and the challenges it poses for human-generated content. The post System Builders – How AI…
Discover the top Surfer SEO competitors, carefully selected for their robust feature set, intuitive UX, and exceptional value for your money.
Google Search is testing using AI Overviews to provide video descriptions in the Google Search results. When you click to expand some videos, Google may overlay the video and its…
Google has decided not to deprecate, do away with, third-party cookies in Chrome. This is something Google has been planning and testing for a while, delaying the efforts numerous times,…
Google is testing larger sitenames and favicons again. You can see a considerably larger font used for the sitename (the link in the Google search result snippets) and a larger…
Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the…
Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated…
Google Keyword Planner is a free tool that lets you research the queries people type into Google.
In SEO, semantic keywords are words or phrases that are conceptually related to a given keyword or topic.
Explore the impact of SGE, Gemini, and AGI on search. Discover the potential of Google’s AI technologies in reshaping information retrieval. The post Looking Ahead To The Future – SGE,…
The word “youtube” is the most searched thing on Google. It gets 1.3 billion global searches per month.