Why And How Local Businesses Should Use Video In Their Digital Ma...
Local businesses can benefit from utilizing video digital marketing – learn why and how in this helpful blog post! The post Why And How Local Businesses Should Use Video In…
Local businesses can benefit from utilizing video digital marketing – learn why and how in this helpful blog post! The post Why And How Local Businesses Should Use Video In…
Where robots.txt errors are concerned, prevention is definitely better than cure. Here’s how to fix the most common mistakes. The post 8 Common Robots.txt Issues And How To Fix Them…
Here is a recap of what happened in the search forums today…
Google Search Console adds Interaction to Next Paint (INP) metric to Core Web Vitals report. The post Google Search Console Adds INP Metric In Core Web Vitals Report appeared first…
For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad. There are lots…
Learn how to access and analyze keyword data in Google Analytics 4 to boost your SEO efforts.
Everyone in the SEO community is talking about how John Mueller’s website is no longer listed in the Google Search results. It seems like it was deindexed and removed from…
Enhance your SEO authority with these effective strategies. Boost your website’s visibility and improve your search engine rankings. The post 10 Steps To Grow Your SEO Authority & Topical Expertise…
It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that…
It is absolutely not a scam. Many websites earn money this way, including major ones like the New York Times, The Verge, NerdWallet, and more. The real question is… is…
Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Now,…
You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and…
Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access…
In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand,…
Google has updated the Understanding page experience in Google Search results help document to clarify how page experience and core web vitals are used or not used as signals for…
Google is smart enough to showcase related reviews to a photo someone is looking at in a Google local business profile listing. In the case below, you can see a…
Last week, Bing Webmaster Tools introduced top SEO insights that give you some SEO tips for your site. It even tells you when you don’t have enough good links pointing…
Mobile rank tracking is key for a successful SEO strategy. Learn why and how to do it right.
In November, Microsoft said we would soon see Copilot powered by GPT-4 Turbo instead of GPT-4. Well, it took several months, and now Copilot uses GPT-4 Turbo.
Bingbot is now rolling out Brotli compression for its web crawler, Bingbot. Fabrice Canel from Microsoft said on X that Bing “enabled it on a small percentage of URLs crawled…
Learn what website impressions are and how to easily track and analyze them for business growth.
Discover the best content marketing examples. Get inspired by great blog posts, interactive content, & more.
Google updated their documentation to make it clear that CWV is used in their ranking systems (without explicitly calling them ranking factors) The post Google Now Says Core Web Vitals…
Improve user experience with best 404 pages examples. Check out this exhaustive list for top notch examples that can work for your brand. The post The Best 404 Pages: 40…
Ahrefs Site Audit, also available as part of the free Ahrefs Webmaster Tools, allows you to search through the raw HTML code or the JS-rendered code across all crawled pages…
Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with…
Here is a recap of what happened in the search forums today…
Google’s March 2024 Core Update deindexes hundreds of websites so far, targeting AI-generated spam and prioritizing high-quality, human-generated content. The post Google’s March 2024 Core Update Impact: Hundreds Of Websites…
The post Google Page Quality Guidelines: What You Need to Know appeared first on SE Ranking Blog.
Learn the basics of business marketing. Including five foundational tips to set you up for success.
Knowing how to promote a blog is key for growing your reader base and brand. Follow our tips to do it.
Explore Google’s efforts to reduce unoriginal content in search results and learn why creating original content is more important than ever. The post Originality: Escape The SERP Fluffyfication appeared first…
Interested in video marketing? Learn how to create your first marketing video in this step-by-step guide.
We reported on Saturday that the Google March 2024 core update seemed to have touched down on land, and we saw a lot of sites start to report major ranking…
Learn how GA4 users are defined, how to analyze user data, and how to use the data to improve your site.
Google is testing adding the hotel’s website link directly to the Google Search hotel listings on the main search results screen. This is instead of making you go through the…
In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads. Now some advertisers are seeing the Copilot button within the…
Google Business Profiles now shows services with bookable buttons. I know Google had booking buttons on local panels since 2017 and we covered it numerous times since then but now…
Wondering who your audience is and what drives their behavior? Learn how to perform an audience analysis.
Google has a section under some of its top stories in search results named “more context.” This will summarize the headlines for your keyword search based on the top stories…
Learn how to spot content spam, how to avoid it in your writing, and how to report it.
Learn all about using digital PR to build brand awareness and see how it benefits search rankings.
The March 2024 core algorithm update is penalizing AI content. Here’s how to make Google love it instead. The post Google’s Algorithm Hates AI Content? How To Make Google Love…
See how an HTML tag connects a document to external resources like fonts and CSS files.
Learn how to calculate your website‘s value with our step-by-step guide.
Learn how to measure ROI of content on a page whether it be for a media company, publisher, YouTube creator, affiliate, or trade organization. The post How To Track The…
Here is a recap of what happened in the search forums today…
Discover how AI in advertising transforms marketing, from enhancing personalization to optimizing campaigns. Learn practical tips and explore top AI tools for effective integration into your advertising strategy.
Google begins automatically surfacing social media posts on Google Business Profiles. The post Google Integrates Social Media Posts Into Google Business Profiles appeared first on Search Engine Journal.
Keyword Overview is a tool that lets you analyze keywords related to your business.
Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are…
In today’s digital world, screen time is an essential part of our daily routine. From checking mail in the morning on a smartphone, to watching videos on the smartphone and…
User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats,…
Learn how ChatGPT can help you automate tasks, and critically examine its limitations in this complete guide.
The post International SEO: The Definitive Guide appeared first on Backlinko.
Currently, Bing Webmaster Tools will give you up to six months of data, but Microsoft may extend that up to 24 months. Fabrice Canel from Microsoft said on X, “We…
Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors. Is that ad worth buying? Well, Google Local Service Ads…
The updated Google Search Quality Raters guidelines last week and added an example of that it considers the “lowest quality pages.” In section 4.7 it states the only mention of…
There is a thread on Reddit asking site owners how they are dealing with the new various Google updates and the associated traffic drops. One Redditor responded that he would…
This is just a friendly reminder that Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vital metric tomorrow, Tuesday, March 12,…
Is bot traffic affecting your website? Are all bots bad? Here‘s everything you need to know to protect your site.
An H1 tag is code that marks up the title of a webpage. Learn how to use H1s and why they‘re important.
Learn how to overcome the challenges of building a solid local search presence without a physical storefront. The post Local SEO For Non-Physical Businesses: Overcoming The Challenges appeared first on…
Learn what competitive benchmarking is and why it‘s important to keep track of your competition.
Google’s recent update of its cache documentation highlights that the cache is actually still available The post Google’s Website Cache Is Still Available (For Now) appeared first on Search Engine…
Today is the first day I have seen solid evidence of serious ranking volatility and changes related to the big Google March 2024 Core Update. As a reminder, the Google…
Here is a recap of what happened in the search forums today…
Google to discontinue its “Add Me To Search” people cards feature, citing limited helpfulness for users since its launch. The post Google To Remove “Add Me To Search” People Cards…
Maximize your online presence and stay ahead of the competition with these small businesses marketing tips.
Learn all about content reporting, from key metrics to include to the most helpful tools to streamline this task.
It was a busy week between Google releasing the Google March 2024 core update, which is supposed to be one of the largest core updates Google has ever released. Google…
Danny Sullivan, Google’s Search Liaison, said again that the search company “generally try to avoid” overlapping algorithmic updates. This is after Google released both the March 2024 core update and…
Google is testing a button in the search results under the top stories news results to see “more news topics.” I personally cannot replicate this, which makes me think this…
Google Ads now limits the number of country-level exclusions you can add to your ads to 120 countries. This is a new limit but Google confirmed that location exclusions aren’t…
Discover valuable advice and inspiring stories from SEO professionals about work-life balance and empowering women and non-binary individuals in the industry. The post SEO Work & Life Balance: Advice And…
Remember People Cards? Probably not. It launched in Google Search in India in 2020 a way for “business professional, performer, or anyone looking to build up your own online presence,…
Google has updated its Google Business Profile help documentation to add a line saying that Google may show your social media posts in Search if you have associated your social…
Google Business Profiles has outages for some of its business management tools. The outages started yesterday, March 7th, at about 5 pm ET or earlier. It impacts the ability to…
Keep ahead of competitors by tracking your current site performance. Use this list of website metrics to start.
Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out. Anyone who has seen me…
Here is a recap of what happened in the search forums today…
Learn how to use reverse video search with Google, Microsoft Bing, and more to credit sources and find more information about a video. The post How To Use Reverse Video…
The post Google’s March 2024 Core Update and New Spam Policies: Penalties Already in Action appeared first on SE Ranking Blog.
The best ecommerce businesses are profitable and rewarding. Check out 15 ventures you can start today.
To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get…
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life…
Looking to make more online sales? Here are 32 B2B ecommerce examples and best practices to use.
The post SEO for a New Website: Crash Course appeared first on SE Ranking Blog.
Learn to craft Google Business Profile posts for maximum visibility and engagement with our in-depth guide.
Google has unleashed tons of manual actions, search ranking penalties you can see within Google Search Console, after it released its search spam policy updates on Tuesday. The manual actions…
I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results…
Danny Sullivan, Google’s Search Liaison, was asked does Google currently validate/verify if information or data within content, is accurate, correct, true or even “commonly accepted”. In which Sullivan replied it…
Google is no longer showing the number of views a review gets on Google Maps. You will be able to see the older reviews view-counts for now but the new…
Google has updated the recipe rich results report within Google Search Console. Google also cleaned up some of its recipe structured data documentation. You may see an increase in warnings…
Google is getting serious with where their ads show since all the bad PR and now Google AdSense is requiring new site-level approval process for AdSense for Search (AFS) sites….
Follow our Shopify SEO tips for better search engine visibility that drives people to your online store.
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.
Dive into the strategic use of internal Key Opinion Leaders (KOLs), revealing their role in driving SEO success and influencing industry reputation through digital PR. The post Experts Vs. Influencers:…
In SEO, data science is the process of uncovering insights from large datasets to improve your site’s SEO.
Unsure how to react when your GBP listing is suspended? Here’s how to work around this difficult situation and bring your business back online. The post Google Business Profile Suspended?…