WordPress vulnerability in plugin with 200,00+ active installations is actively exploited, allowing full site takeover with trivial effort to bypass security filters The post Ultimate Member WordPress Plugin Vulnerability Allows…
The best way to future-proof your business is by staying engaged with AI, pushing the boundaries and trying things. The post How To Build A Future-Proofed SEO Strategy When AI…
Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will provide a ton of value to your readers. {Some Random URL}…
Here is a recap of what happened in the search forums today…
Google’s updated privacy policy allows the company to scrape public data to improve its AI models. The post Google Updates Privacy Policy To Collect Public Data For AI Training appeared…
Did you know that the new Google Search Generative Experience that launched to us a month ago shows nearby stores that have products in stock directly in the generative AI…
Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America…
If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it…
Bing Chat has made some big efficiency improvements and reduced latency issues for some queries by 25%. Mikhail Parakhin, the CEO of Bing, said on Twitter, “yesterday we released a…
On Friday afternoon, Twitter decided to block unregistered, signed-out users, from seeing public tweets. That meant that for Google’s normal crawling purposes, it was unable to see some of these…
On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said…
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. The post Google Ads Update: New Brand Controls…
OpenAI sued for alleged copyright, privacy breaches; outcomes could impact AI rules. The post ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations appeared first on Search Engine Journal.
Broken link building is finding dead links on other sites and convincing web admins to link to your site instead.
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association. The post Google Ads Liason Addresses AI In AMA Session appeared…
Reap the benefits of AI-powered digital marketing, especially when dealing with multiple channels and increasingly tech-savvy customers. The post How Can Small Local Service Businesses Use AI To Improve Their…
It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary…
As Google Analytics stops processing data for UA properties, you’ll need these helpful tutorials, guides, and latest updates to make the transition to GA4 smoother. The post GA4 Migration Made…
Here is a recap of what happened in the search forums today…
Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management. The post Google Ads Introduces New,…
This week in search, we had yet another week of heated Google search ranking volatility without a confirmed Google search ranking update. Google said it would drop the Ping endpoints…
Having trouble logging into ChatGPT? Find out the status of a brief outage that affected logged out users, including Plus subscribers. The post OpenAI Experiences ChatGPT Outage: Login Unavailable For…
Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review…
Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns. Specifically, brand restrictions for broad match in Search campaigns and brand exclusions in Performance…
In May, Bing added a share feature to Bing Chat and then had to abruptly remove the feature in early June. Bing’s Mikhail Parakhin said that the feature should start…
Google sent merchants an email yesterday informing them that Buy on Google in the United States will be closing on September 26, 2023. Google is piloting a new feature to…
Google Ads has been showing larger images on and off for a while now. But here is an ad for a law firm that has really large images on the…
B2B content marketing is an effective strategy for driving brand awareness, engagement, and conversions.
Discover why Google and Meta removed news links from search and social for Canadian users in response to Bill C-18’s “link tax.” The post Google Removes Canada News Links In…
Looking for different ways to access Google Analytics after UA deprecation? Leverage ChatGPT with this plugin to navigate your GA4 data with an AI assistant. The post Try This ChatGPT…
Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it. The post GA4: The Good,…
Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the…
When it comes to writing the introduction, keep it simple, concise, and tailored to your audience. If you want a defined approach for formatting your introduction, you can use the…
Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more)….
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Yep, we are…
We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the…
New Microsoft Bing and Edge tools harness AI to recommend products, summarize reviews and ensure best prices The post New Bing & Edge Features Use AI To Streamline Shopping appeared…
Google’s John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. The post Semantic HTML: Not A Ranking Factor But…
Bing, and other software companies, like Google, tend to roll out new features slowly. So they might roll out a new feature first to 1% of users, then 10%, then…
Bing Search lets searchers interact with some of the right bar answer panels using emojis. If you search for [barack obama] and look at the side bar, you will see…
We are back with you with another report of another unconfirmed Google Search ranking algorithm update. This one seemed to have kicked off yesterday, June 28th and is heating up…
Google may be rolling out the dedicated “perspectives” filter, not just the perspectives filter that rolled out a couple of weeks ago, but the perspectives carousel.
Google has updated the Google Rich Results test to spell out that the test is coming from the Google URL Inspection tool. This update probably happened when added the new…
Google is testing showing the price fluctuations of a product in a graph over a three-month period in the search results. We saw product pricing sliders but this is on…
Learn about external links, their role in SEO, and how they impact website authority and rankings.
Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared…
Conversational intelligence is the skill of confidently communicating to achieve successful outcomes. Discover how it can help you improve SEO and digital marketing overall. The post What Is Conversational Intelligence?…
Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help…
Here is a recap of what happened in the search forums today…
Bing Chat is now rolling out a feature to infer the market’s probability of future stock prices. Mikhail Parakhin from Microsoft Bing said this feature is starting to roll out…
A few months ago, Fabrice Canel from Microsoft Bing, told us and even showed us an example, of a new Sitemap Index Coverage Report within Bing Webmaster Tools. It seems…
Google has added a “by owner” button to the local panel, the local business profile listing, within Google Search. When you click on it, it shows you the business description…
With the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4. This is something many have been asking for…
Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google said this currently only applies…
Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword…
Broken links are a surefire way to destroy your credibility and waste your SEO efforts, but thankfully, they’re pretty easy to fix. This guide will show you exactly how to…
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared…
Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical. The post Search And Repeat…
Maximize your web performance with Google Analytics 4. Check out this article to explore GA4’s exciting new features. Learn to navigate the transition smoothly. #GA4Upgrade The post How To Properly…
In this post, you’ll learn how to create digital content that people want to see. The online world is made up of content. Whether you’re searching on Google or scrolling…
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds. The post Google In Hot Water: Billions At Stake As…
Here is a recap of what happened in the search forums today…
As OpenAI aims to bring the total of ChatGPT plugins to over 1,000, we’ve compiled a list of the most useful plugins for content marketing. The post 60 ChatGPT Plugins…
Google Analytics 4 integrates with AMP; updates enable data collection, but limitations remain. The post Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP) appeared first on Search Engine Journal.
As of 7:13 am ET this morning, Google has confirmed an issue with Google Ads where advertisers “may not have access to the most recent data,” Google said.
Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote, “We’ve had lots of questions & heard some misconceptions about…
Google acknowledges user discontent with search, introduces “Perspectives” feature, and admits AI limitations amid Reddit blackout challenges. The post Google’s Search Limitations Amplified By Reddit Blackouts appeared first on Search…
Google announced it would end support for Sitemaps ping endpoints in six months. Google said this is because they are “not very useful” and the “vast majority of the submissions…
Google is once again testing larger product images in the search results for specific search results snippets. This is not the product grid results, but the product images on the…
It looks like Google is rolling out a small update for knowledge panels in the mobile search results with more card-like results and a larger card at the top and…
A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution models, keeps reducing the specific attribution cases you can track. We are now…
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research—the process of uncovering keywords and…
Content marketers or business owners can benefit from scraping ideas and creating unique content your competitors don’t have. Here’s a comprehensive guide to help you. The post Tangential SEO: Finding…
Snackable content conveys ideas quickly and effectively. Learn why it’s important and how to create it.
Rehydration is a necessity for your highly interactive website. Discover when best to use it for faster initial load times and improved user experience. The post Rehydration For Client-Side Or…
In this guide, we‘ll walk you through a step-by-step process of putting together a solid B2B SEO strategy.
Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit…
Below are a few simple SEO tips to help you do that. Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five…
Here is a recap of what happened in the search forums today…
This is my guide to search engine optimization (SEO) basics for all you beginners out there. If you want to: Learn why SEO is important and how it works. Discover…
See how the Google Perspectives search filter provides diverse viewpoints for queries through highly-engaging social media posts, videos, Q&A, forum discussions, and news content. The post Google Perspectives: How This…
This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch…
It seems Microsoft would love to have the Bing app on Apple CarPlay and Google’s Android Auto. Technically, it does not seem to be an issue with Microsoft Bing making…
Microsoft Advertising sent out emails to its advertisers about changes to its advertising policies that start off next week on July 1st.
The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to…
Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site…
In part one we learned about Amy Toman and her love for small business. We dug more into that love in part two and also spoke about helping small businesses…
Google experts caution: “site:” has limits. For full indexing insights, rely on Search Console instead. The post Google’s “Site:” Operator Won’t Show You Everything That’s Indexed appeared first on Search…
Airbnb SEO is how you improve your listing’s visibility. Learn how to do it with these 12 tips.
Unlock the full potential of ChatGPT to revolutionize your digital marketing strategy. From writing product descriptions to generating blog topic ideas, here’s everything you need. The post Revolutionize Your Ecommerce…
Read this roundup to catch up on AI and SEO. This summary of May’s top guides, data studies, and news headlines comes packed with 5 fresh items covering new AI…
It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand…
I’ve tested many different AI tools. And in my opinion, there are some that can help increase the efficiency of your copywriting. But before we get to the list,…
Website homepage deindexed? Google’s experts recommend fixing technical problems, optimizing content, and waiting patiently; the solution likely lies therein. The post Why Isn’t My Homepage Indexed? Google Explains appeared first…