Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your…
Learn how content monitoring can help you track engagement and refine your content strategy for success.
Log file analysis involves auditing your site’s log file to proactively find and fix technical SEO issues.
Google’s John Mueller discusses domain names and SEO The post Google: Domain Name Is Never Going To Make Or Break Your SEO appeared first on Search Engine Journal.
Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy. The post YouTube Strategic Direction Revealed Over Three Key…
Whether you’re starting out from scratch or growing your existing brand’s organic search presence, there’s nothing stopping you from disrupting the search results pages of your industry one step at…
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this…
Here is a recap of what happened in the search forums today…
For the original iTunes version, click here. Google has a bug with the Google News Publisher Center where some publishers’ feeds were days behind…
Google is testing showing two local service ads in a list view, a change from it showing three local service ads in a carousel format. Google actually switched to three…
We previously reported how Bing Chat lets you select text on the Bing search results to conduct another search. Now Bing is expanding that to also let you search directly…
Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, “It makes absolutely no sense at all for SEO,”…
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the…
Google is testing using colors for the +topic search bar refinements, those bubble buttons you sometimes get under this search bar in Google Search. I am seeing normal white buttons,…
A content creator makes educational or entertaining content in various online formats.
Instagram adds new features for photo carousels, collaboration with other users, and the ability to invite your audience to submit user generated content. The post Instagram Unveils Carousel Music, Collabs,…
Google Analytics is a free website analytics tool for measuring, analyzing, and improving site performance.
Discover the top PPC tools for keyword research, campaign management, automation, reporting, and more.
Email outreach is reaching out to people via email with the aim of generating backlinks to your website.
SEO automation tools can help you streamline your SEO tasks. Here’s how to get started.
Learn how marketing automation works to help you create a seamless, delightful customer experience without the manual hassle. The post What Is Marketing Automation And How Does It Work? appeared…
Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape. The post Unleash Your Campaign’s Potential: Elevate Your Performance Marketing…
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects,…
In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results….
Here is a recap of what happened in the search forums today…
Find out what the expansion of Custom Instructions for ChatGPT means for all users outside of the EU and UK, including sample use cases. The post OpenAI Expands Custom Instructions…
Google is rolling out the ability to translate Gmail messages within the Android and iOS apps for Google Workspace and personal Gmail users. The post Google Rolls Out Gmail Translation…
Google has introduced a free, beginner-oriented training course on Google Analytics 4 to aid businesses in optimizing their performance. The post Google Launches Beginner-Friendly GA4 Training Course appeared first on…
Learn more about the newest beta features for select Google Workspace users including eSignature in Google Docs and Drive plus customizable Gmail ‘Email Layouts v2.’ The post Google Opens Beta…
Related keywords are words or phrases that are closely connected to the primary keyword you’re targeting.
To curb spam and fraud, YouTube will make Shorts links unclickable, remove banner links, and let creators highlight content with new profile links. The post YouTube Implements New Linking Policy…
Google has added a new option in the Google Business Profile appeal for “Fix photo that doesn’t show.” This means you can submit a support request for when you know…
Search engine optimization is changing constantly. Stay ahead of the game with these 106 top SEO statistics.
Google has released a minor release for its Google Ads API, version 14.1. This comes just about two months after version 14 was released. New in 14.1 includes new recommendation…
Google’s John Mueller said trying to provide a good user experience but not succeeding will not result in any ranking benefit in Google Search. John said during office hours at…
Google is now saying that its new Local Service Ads guidelines are faster for reviews and also more flexible by allowing more creative images. What that really means, well, time…
Google is testing a new phone ad extension that lets you scan a QR code on your phone to call the number. Also, you can see three images across the…
Explore the latest developments in generative AI tools for sellers on Amazon and other popular ecommerce platforms focused on improved product descriptions. The post Amazon Reportedly Testing Generative AI Tools…
In this guide, we’ll cover some of the risks of using ChatGPT for law firm website content writing – and what to use instead. The post 5 Reasons You Shouldn’t…
Let’s look at the most common issues you should actually care about. Setting an x-default is not required. But it is recommended if you need a fallback page for users…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google will show…
Learn more about NVIDIA’s AI Workbench, built to help enterprises develop and deploy customized generative AI models. The post NVIDIA Introduces AI Workbench For Enterprise Generative AI Models appeared first…
Learn more about the reported negotiations between Google and Universal Music over AI-generated songs, including tools big tech companies have introduced to advance AI audio. The post Google And Universal…
John Mueller answers if using the ARTICLE Semantic HTML element has any impact on Google The post Google Answers If Semantic HTML Element Has An Impact appeared first on Search…
Google announced several new features for the upcoming holiday season; yea, it is coming… These features include Customer Acquisition with High Value optimization, local ad changes, new product reporting, and…
Find out how to to review your likes, sort accounts you follow, add alt text to images, and more in the latest Threads app update. The post 6 New Features…
Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought…
Google Search now has this section titled “From publishers you follow” in the search results. That is if the query returns content from a Google News publisher you actually follow.
Google said you will soon see fewer FAQ and HowTo rich results showing up in the Google Search results. Why? I assume because there is just too many of these…
Krista Seiden, a Google Analytics expert, posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 45% said they “hate it” and about 30% said they…
Danny Sullivan, Google’s Search Liaison, posted a PSA on Twitter that you should not delete old content from your site because you think Google Search doesn’t like old content. He…
There are tons of different website types, ranging from media to entertainment, ecommerce, to business, and the list goes on. Each type has its own structure, its own approach to…
In this guide, we’ll cover the different types of website sitemaps, their benefits, and how to fix sitemap errors.
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship. The post Pairing Analytics Goal Tracking With Client Expectations…
In this article, we will discuss 10 popular methods bloggers use to cash in on their passion, along with the pros and cons of each approach. Although many people claim…
Learn to create compelling content consistently and revolutionize your SEO strategy with Semrush’s new AI writing tool. The post How To Unlock SEO Success With Semrush’s New AI Content Creation…
Here is a recap of what happened in the search forums today…
X partners with Integral Ad Sciences for exclusive brand safety solutions. Explore the details of this and other new safety features for X advertisers. The post X Introduces New Brand…
Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. The post Google Updates Performance Max Best Practices Guide appeared first on…
Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results. The post Google Releases Updated Holiday Advertising Playbook appeared…
Google announced that it is severely restricting the visibility of FAQ and HowTo rich results in the SERPs The post Google Downgrades Visibility of HowTo and FAQ Rich Results appeared…
Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers. The post Google Unveils New AI Tools To Help Advertisers This Holiday Season appeared first on…
Google is testing replacing the “top quality store” badge with a “star store” badge in the search results. Previously it was a “Trusted Store” badge but that was replaced by…
Google has a new search feature titled “recent featured highlights” for Major League Baseball players. It showcases stats for recent games, short video clips and more.
With all these AI chatbots out there now, Google Search seems to be seeing more and more of them publishing AI-generated outputted content in the wild. And if you don’t…
Google’s John Mueller said on Twitter, “You don’t need to have a niche site in order to rank in Google; in fact, sometimes that’s a good way not to rank.”…
Google Images are now showing the site name, favicon and below that, a second line, for the page title that image is sourced from. Previously, Google showed just the image,…
Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right – we’re back and better than ever!…
Discover multilingual marketing opportunities for your business to collaborate across different cultures and how to leverage this power to improve your ROI. The post How To Use Multilingual Localization To…
Win on Amazon with actionable insights into the Amazon customer funnel. Learn how your customers browse, make purchase decisions, and when they‘re most likely to convert. Read the study to…
In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns. The post What Is The Best Conversion…
Learn about enterprise SEO, how to pick an enterprise SEO platform, and how to create an effective strategy.
If you aspire to become an SEO pro or want to take your SEO career to the next level, there are specific competencies you need to master. If you want…
Here is a recap of what happened in the search forums today…
Having technical errors on your website can significantly impact how your site performs on the search engine results pages (SERPs). Therefore, you’ll want to ensure your site gets the…
The latest update to the ChatGPT app for iOS includes Custom Instructions, which allows Plus users to enter personalized directions for better responses. The post Custom Instructions Included In Recent…
OpenAI, the folks behind ChatGPT, have published information on its web crawler named GPTBot. You can now see if OpenAI is crawling your site, how much so, and you can…
Over the past several days, some news publishers have complained that their new articles are not showing up on time in Google News and the Google News Publisher Center.
I met up at one of Lance Bachmann’s businesses, 1SEO Digital Agency, where we chatted about marketing and running a business. Lance started doing digital marketing over 20 years, and…
Google Merchant Center can now issue warnings for “inappropriate titles.” This can happen for your Google Discover or Demand Gen ads within Google Merchant Center.
Google has added a new attribute to Google Business Profiles. This one is titled “Pets” and you can specify if dogs are allowed inside and/or if dogs are allowed outside…
Google’s John Mueller shares a PSA to website owners about the implications of allowing Google to index AI chatbot content on their websites. The post 3 Ways To Block Google…
YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices. The post YouTube Expands 1080p Premium With Enhanced Bitrate To Web…
Explore new Bing AI user engagement statistics and features, from AI-generated images to multimodal visual search, third-party browser support, and additional mobile options. The post Bing AI Celebrates 6 Months…
Google has released a new Google Ads PDF guide for RSAs, responsive search ads. The new guide is a 9-page PDF document that can be downloaded here.
Learn 6 key ways to improve local SEO rankings using generative AI. Boost your brand in every local market you’re in. The post The Ultimate Guide To Boosting Local SEO…
Moz’s new Brand Authority metric quantifies brand strength, offering greater insight into online and offline influences. Explore 500 US brands ranked by highest Brand Authority. The post Moz Launches Brand…
Find out more about the GPTBot, OpenAI’s web crawler, and what website owners and creators can do to stop it from consuming their content. The post OpenAI Launches GPTBot With…
A well-crafted SEO proposal can be your agency’s secret weapon. It’s not just a document; it’s a gateway to capturing the attention and trust of potential clients. Think of it…
Ecommerce link building isn‘t just one strategy. Here’s how to use it to increase organic traffic and sales.
We‘ve compiled the 14 best link building tools of 2023 to help you build links more efficiently.
Google research proposes TW-BERT, a remarkable framework that improves search ranking and is easy to deploy to existing ranking systems The post Google Ranking Algorithm Research Introduces TW-BERT appeared first…
Create a global content calendar to make your content workflow efficient and increase customer engagement. The post Key Considerations For A Global Content Calendar appeared first on Search Engine Journal.
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable….
U.S. District Court greenlights key antitrust lawsuits against Google, potentially paving the way for changes in digital advertising. The post Google On Trial: Antitrust Allegations Advance appeared first on Search…