Generative AI Integration SERPs And PPC Advertisers
Adapt your ads for Bing generative SERPs and Google’s chat-based generative Google Search Experience with this detailed guide. The post Generative AI Integration SERPs And PPC Advertisers appeared first on…
Google Ads: How To Boost Revenue & Optimize For Offline Sales...
Unlock the secret to scaling your Google Ads & optimizing offline conversions! Join industry leaders in our on-demand webinar. Access now! The post Google Ads: How To Boost Revenue &…
How to Combat SERP Volatility
Have you ever lost keyword rankings and felt a sudden wave of panic? If so, you’ve likely been on the wrong end of SERP volatility, meaning periods of extreme fluctuation…
Google Analytics Violates GDPR, Says Swedish Watchdog
Google Analytics is under scrutiny for GDPR issues. Swedish data protection authority warns companies against use. The post Google Analytics Violates GDPR, Says Swedish Watchdog appeared first on Search Engine…
Twitter’s Google Rankings Plummet Following Actions By Elon Musk
Twitter’s search visibility on Google fell by 32% in a single day, according to Sistrix, following actions taken by CEO Elon Musk. The post Twitter’s Google Rankings Plummet Following Actions…
ChatGPT Disables ‘Browse With Bing’ Amid Legal Challenges
OpenAI suspends ChatGPT’s ‘Browse with Bing’ amid content concerns while facing lawsuits over copyright and data privacy violations. The post ChatGPT Disables ‘Browse With Bing’ Amid Legal Challenges appeared first…
Ultimate Member WordPress Plugin Vulnerability Allows Full Site T...
WordPress vulnerability in plugin with 200,00+ active installations is actively exploited, allowing full site takeover with trivial effort to bypass security filters The post Ultimate Member WordPress Plugin Vulnerability Allows…
How To Build A Future-Proofed SEO Strategy When AI Is Changing SE...
The best way to future-proof your business is by staying engaged with AI, pushing the boundaries and trying things. The post How To Build A Future-Proofed SEO Strategy When AI…
Relationship-Based Link Building: How to Earn Trust & High-Qu...
Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will provide a ton of value to your readers. {Some Random URL}…
Daily Search Forum Recap: July 3, 2023
Here is a recap of what happened in the search forums today…
Google Updates Privacy Policy To Collect Public Data For AI Train...
Google’s updated privacy policy allows the company to scrape public data to improve its AI models. The post Google Updates Privacy Policy To Collect Public Data For AI Training appeared…
Vlog #230: Matt Abbagnaro On Getting Into PPC & Google Ads Pe...
Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America…
July 2023 Google Webmaster Report
If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it…
Google Search Generative Experience Shows Local Store Inventory
Did you know that the new Google Search Generative Experience that launched to us a month ago shows nearby stores that have products in stock directly in the generative AI…
Bing Chat Improves Efficiency & Reduces Latency Issues By 25%
Bing Chat has made some big efficiency improvements and reduced latency issues for some queries by 25%. Mikhail Parakhin, the CEO of Bing, said on Twitter, “yesterday we released a…
Google Search Showing 50% Fewer Twitter URLs After Twitter Blocke...
On Friday afternoon, Twitter decided to block unregistered, signed-out users, from seeing public tweets. That meant that for Google’s normal crawling purposes, it was unable to see some of these…
Google Analytics UA 3 Still Collecting Data But Google Says Not F...
On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said…
Google Ads Update: New Brand Controls For Search & Performanc...
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. The post Google Ads Update: New Brand Controls…
ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Priv...
OpenAI sued for alleged copyright, privacy breaches; outcomes could impact AI rules. The post ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations appeared first on Search Engine Journal.
Broken Link Building: What It Is & How to Do It Right in 2023
Broken link building is finding dead links on other sites and convincing web admins to link to your site instead.
Google Ads Liason Addresses AI In AMA Session
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association. The post Google Ads Liason Addresses AI In AMA Session appeared…
How Can Small Local Service Businesses Use AI To Improve Their Di...
Reap the benefits of AI-powered digital marketing, especially when dealing with multiple channels and increasingly tech-savvy customers. The post How Can Small Local Service Businesses Use AI To Improve Their…
Why SEOs Need to Embrace AI
It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary…
GA4 Migration Made Easy: 20 Resources For Google Analytics 4
As Google Analytics stops processing data for UA properties, you’ll need these helpful tutorials, guides, and latest updates to make the transition to GA4 smoother. The post GA4 Migration Made…
Daily Search Forum Recap: June 30, 2023
Here is a recap of what happened in the search forums today…
Google Ads Introduces New, Streamlined Design
Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management. The post Google Ads Introduces New,…
Search News Buzz Video Recap: Google Search Ranking Volatility, P...
This week in search, we had yet another week of heated Google search ranking volatility without a confirmed Google search ranking update. Google said it would drop the Ping endpoints…
OpenAI Experiences ChatGPT Outage: Login Unavailable For All User...
Having trouble logging into ChatGPT? Find out the status of a brief outage that affected logged out users, including Plus subscribers. The post OpenAI Experiences ChatGPT Outage: Login Unavailable For…
Bing Chat Share Feature Returning On July 4th
In May, Bing added a share feature to Bing Chat and then had to abruptly remove the feature in early June. Bing’s Mikhail Parakhin said that the feature should start…
Bing Gains AI Shopping Features For Price Match, Buying Guides &a...
Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review…
Google Ads New Brand Restrictions For Search & Brand Exclusio...
Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns. Specifically, brand restrictions for broad match in Search campaigns and brand exclusions in Performance…
Google To Shutter Buy On Google Program In US
Google sent merchants an email yesterday informing them that Buy on Google in the United States will be closing on September 26, 2023. Google is piloting a new feature to…
Google Ads Showing Larger Images Again
Google Ads has been showing larger images on and off for a while now. But here is an ad for a law firm that has really large images on the…
B2B Content Marketing in 2023: Everything You Need to Know
B2B content marketing is an effective strategy for driving brand awareness, engagement, and conversions.
Google Removes Canada News Links In Response To Online News Act, ...
Discover why Google and Meta removed news links from search and social for Canadian users in response to Bill C-18’s “link tax.” The post Google Removes Canada News Links In…
Try This ChatGPT Plugin To Learn About Your New GA4 Property
Looking for different ways to access Google Analytics after UA deprecation? Leverage ChatGPT with this plugin to navigate your GA4 data with an AI assistant. The post Try This ChatGPT…
GA4: The Good, The Bad, And The Alternatives
Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it. The post GA4: The Good,…
Diversify Your Content Strategy — Whiteboard Friday
Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the…
How to Format a Blog Post (For Search Success)
When it comes to writing the introduction, keep it simple, concise, and tailored to your audience. If you want a defined approach for formatting your introduction, you can use the…
The Only 3 Keyword Monitoring Tools You Need
Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more)….
Daily Search Forum Recap: June 29, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Yep, we are…
SEO Split Test Result: Adding BoatTrip Structured Data to Ferry R...
We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the…
New Bing & Edge Features Use AI To Streamline Shopping
New Microsoft Bing and Edge tools harness AI to recommend products, summarize reviews and ensure best prices The post New Bing & Edge Features Use AI To Streamline Shopping appeared…
Semantic HTML: Not A Ranking Factor But Still Important
Google’s John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. The post Semantic HTML: Not A Ranking Factor But…
Microsoft: Bing Chat Slow Rollouts Are Random To Reduce Bias
Bing, and other software companies, like Google, tend to roll out new features slowly. So they might roll out a new feature first to 1% of users, then 10%, then…
Bing Search Answer Panel Adds Interactive Reaction Emojis
Bing Search lets searchers interact with some of the right bar answer panels using emojis. If you search for [barack obama] and look at the side bar, you will see…
Google Search Ranking Volatility Heated Again (June 28 & 29th...
We are back with you with another report of another unconfirmed Google Search ranking algorithm update. This one seemed to have kicked off yesterday, June 28th and is heating up…
Google Rolling Out Dedicated Perspectives Feature?
Google may be rolling out the dedicated “perspectives” filter, not just the perspectives filter that rolled out a couple of weeks ago, but the perspectives carousel.
Google Rich Testing Tools Drop Down Selector Now Shows URL Inspec...
Google has updated the Google Rich Results test to spell out that the test is coming from the Google URL Inspection tool. This update probably happened when added the new…
Google Search Product Pricing Graph Over 3-Months
Google is testing showing the price fluctuations of a product in a graph over a three-month period in the search results. We saw product pricing sliders but this is on…
What Is an External Link? + SEO Best Practices
Learn about external links, their role in SEO, and how they impact website authority and rankings.
5 SEO Techniques To Grow Organic Traffic
Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared…
What Is Conversational Intelligence?
Conversational intelligence is the skill of confidently communicating to achieve successful outcomes. Discover how it can help you improve SEO and digital marketing overall. The post What Is Conversational Intelligence?…
Explore the GA4 Integration with Moz Pro
Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help…
Daily Search Forum Recap: June 28, 2023
Here is a recap of what happened in the search forums today…
Bing Chat Can Predict Future Stock Prices
Bing Chat is now rolling out a feature to infer the market’s probability of future stock prices. Mikhail Parakhin from Microsoft Bing said this feature is starting to roll out…
Bing Webmaster Tools Testing Sitemap Index Coverage Report In The...
A few months ago, Fabrice Canel from Microsoft Bing, told us and even showed us an example, of a new Sitemap Index Coverage Report within Bing Webmaster Tools. It seems…
Google Local Panel With “By Owner” Button
Google has added a “by owner” button to the local panel, the local business profile listing, within Google Search. When you click on it, it shows you the business description…
Google Analytics 4 Supports AMP Pages – Days Before GA4 Mig...
With the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4. This is something many have been asking for…
Google Ads May Disapprove Ads For Using Third-Party Click Trackin...
Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google said this currently only applies…
How to Use Semrush for Keyword Research
Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword…
How to Find (and Fix) Broken Links
Broken links are a surefire way to destroy your credibility and waste your SEO efforts, but thankfully, they’re pretty easy to fix. This guide will show you exactly how to…
Microsoft Advertising Announces Policy Updates
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared…
Search And Repeat Business: Do You Need To Advertise To The Loyal...
Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical. The post Search And Repeat…
How To Properly Set Up, Read & Utilize Google Analytics 4 [We...
Maximize your web performance with Google Analytics 4. Check out this article to explore GA4’s exciting new features. Learn to navigate the transition smoothly. #GA4Upgrade The post How To Properly…
Digital Content Creation: What It Is & How to Do It Successfu...
In this post, you’ll learn how to create digital content that people want to see. The online world is made up of content. Whether you’re searching on Google or scrolling…
Google In Hot Water: Billions At Stake As YouTube Ads Found To Vi...
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds. The post Google In Hot Water: Billions At Stake As…
Daily Search Forum Recap: June 27, 2023
Here is a recap of what happened in the search forums today…
60 ChatGPT Plugins For Content Marketing Available In Burgeoning ...
As OpenAI aims to bring the total of ChatGPT plugins to over 1,000, we’ve compiled a list of the most useful plugins for content marketing. The post 60 ChatGPT Plugins…
Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP)
Google Analytics 4 integrates with AMP; updates enable data collection, but limitations remain. The post Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP) appeared first on Search Engine Journal.
Google Ads Bug With Displaying Recent Data
As of 7:13 am ET this morning, Google has confirmed an issue with Google Ads where advertisers “may not have access to the most recent data,” Google said.
Google’s Ads Liaison Gives Explainer On Value Based Bidding
Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote, “We’ve had lots of questions & heard some misconceptions about…
Google’s Search Limitations Amplified By Reddit Blackouts
Google acknowledges user discontent with search, introduces “Perspectives” feature, and admits AI limitations amid Reddit blackout challenges. The post Google’s Search Limitations Amplified By Reddit Blackouts appeared first on Search…
Google To Drop Support For Sitemaps Ping Endpoints In 6-Months
Google announced it would end support for Sitemaps ping endpoints in six months. Google said this is because they are “not very useful” and the “vast majority of the submissions…
Google Tests Larger Product Images For Search Snippets Again
Google is once again testing larger product images in the search results for specific search results snippets. This is not the product grid results, but the product images on the…
Google Knowledge Panels Gets Small Update For Newsy Topics
It looks like Google is rolling out a small update for knowledge panels in the mobile search results with more card-like results and a larger card at the top and…
Google Analytics 4 Dropping Many Attribution Models
A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution models, keeps reducing the specific attribution cases you can track. We are now…
Keyword Analysis: The Definitive Guide 2023 | Backlinko
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research—the process of uncovering keywords and…
Tangential SEO: Finding Keywords for Content No One Else Has
Content marketers or business owners can benefit from scraping ideas and creating unique content your competitors don’t have. Here’s a comprehensive guide to help you. The post Tangential SEO: Finding…
Snackable Content: Benefits, Types, and How to Create It
Snackable content conveys ideas quickly and effectively. Learn why it’s important and how to create it.
Rehydration For Client-Side Or Server-Side Rendering
Rehydration is a necessity for your highly interactive website. Discover when best to use it for faster initial load times and improved user experience. The post Rehydration For Client-Side Or…
B2B SEO: A Complete Strategy
In this guide, we‘ll walk you through a step-by-step process of putting together a solid B2B SEO strategy.
12 Local Search Developments You Need to Know About from Q2 2023
Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit…
15 Easy SEO Tips for Higher Rankings
Below are a few simple SEO tips to help you do that. Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five…
Daily Search Forum Recap: June 26, 2023
Here is a recap of what happened in the search forums today…
SEO Basics: A Comprehensive Guide for Beginners | Backlinko
This is my guide to search engine optimization (SEO) basics for all you beginners out there. If you want to: Learn why SEO is important and how it works. Discover…
Google Perspectives: How This Search Filter Delivers Diverse View...
See how the Google Perspectives search filter provides diverse viewpoints for queries through highly-engaging social media posts, videos, Q&A, forum discussions, and news content. The post Google Perspectives: How This…
With A Few Days Left Are Search Marketers Ready For GA4
This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch…
Microsoft Wants Bing On CarPlay & Android Auto But Does Apple...
It seems Microsoft would love to have the Bing app on Apple CarPlay and Google’s Android Auto. Technically, it does not seem to be an issue with Microsoft Bing making…
Microsoft Advertising Policy Updates Coming July 1st
Microsoft Advertising sent out emails to its advertisers about changes to its advertising policies that start off next week on July 1st.
Google: Word Count For SEO & Google Rankings Is Not A Thing
The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to…
Google: New Web Sites Homepages Should Get Indexed
Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site…
Vlog #229: Amy Toman On Helping Small Businesses Succeed In Googl...
In part one we learned about Amy Toman and her love for small business. We dug more into that love in part two and also spoke about helping small businesses…
