If you’re feeling overwhelmed by the discussions surrounding bounce rate in GA4, you’re not alone. The constant back-and-forth about the relevance of the bounce rate can be confusing. But don’t…
A sitemap is a list of all the important pages on a website. It helps search engines discover your pages faster.
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned…
Listing your business online improves your local SEO presence. Learn the top 30 business directories here.
Ready to get the most out of your leads? Want to drive more sales? Register now and learn how to turn prospects into customers. The post How To Create Content…
How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it: Here are three reasons why: In this guide, I’ll explain how to build links…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software…
ChatGPT’s 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper’s speech-to-text model is now available for on-demand access. The post OpenAI’s ChatGPT & Whisper API Now Available…
Microsoft Bing seems to be incorporating more of its Chat AI features into answer boxes in the main search results. Bing is testing a “summarized” box that gives you summary…
Google has been testing blocking news in Google Search on about 4% of Canadian users. Google said, “We’re briefly testing potential product responses to Bill C-18 that impact a very…
Both Semrush and RankRanger are reporting several point drops in the percentage of time a people also ask box shows up in the Google search results. The drop started on…
Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would get two new features. First is the Bing Chat integration, and the second is the index…
I am seeing a much bigger spike in chatter within the SEO community this morning around another Google search ranking algorithm update. It might be related to the ongoing Google…
YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI. The post YouTube’s Priorities For 2023:…
Learn how enterprise content management (ECM) can help your business cut costs and increase productivity.
Learn about the traits and characteristics of 500K top-performing content articles in our global report.
The World Wide Web Consortium (W3C) offers a sneak peek at their redesigned website and asks for feedback The post W3C Launches Beta Of New Website Redesign appeared first on…
Stay ahead of the competition and maintain a strong presence on social media with a social media planner. The post Social Media Planner: How To Plan Your Quarter (With Template)…
Google Search Console is a free tool that monitors your site‘s indexing status, search performance and more.
Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa. The post 5 Ways To Combine SEO & SEM For More…
Learn how to use quality content promotion, link building, and authentic subject matter expertise to get higher SERP positions & a higher ROI. The post Boost Your Online Authority With…
If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, and it’s a fantastic idea to…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it…
Let’s look at the options. It’s easy to get started tracking keywords with Ahrefs. We have two core ways to track keywords to suit most budgets and businesses: Free…
Learn more about Sounds for Businesses from TikTok, which allows businesses to choose commercially licensed audio for their marketing and ad content. The post TikTok Announces Sounds For Business appeared…
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first…
Microsoft fully launched the quality updates in version 96 of Bing AI Chat on February 28th. It is a tad late, but it is live and reduces cases where Bing…
Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the “Search Interest” targeting and “Presence or Interest” exclusion will…
Gary Illyes from Google said in his Q&A session yesterday at PubCon that while recovering from a Google helpful content update is possible, you can’t always get back to where…
Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what…
Google Bard and its chat-based search features that have yet to be seen in the wild may have their unique way of sending publishers traffic, unique from Bing’s AI Chat…
Learn how to optimize websites for Bing’s AI-powered algorithm with insights from Fabrice Canal’s Pubcon keynote. The post Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote appeared first on…
Looking to make your content planning more efficient? Explore this ultimate 2023 guide to creating an editorial calendar (includes a free template)!
Learn how Google’s safety measures, including automated vetting and store badges, protect shoppers and build trust. The post Trust the Badge: Google’s System For Safe Online Shopping appeared first on…
Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. The post Chrome FLEDGE Update Provides Hope For…
Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s. This article will help you…
Here is a recap of what happened in the search forums today…
How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal.
Learn from Google’s Search Relations team how to minimize risks and avoid traffic loss during domain changes. The post Google: Don’t Combine Site Moves With Other Big Changes appeared first…
Google’s John Mueller went back and forth multiple times with some SEOs on the topic of using ChatGPT not to write content from scratch but to rewrite existing content. The…
Well, this last February 2023 product reviews update has been pretty volatile and we have seen some significant ranking changes and the chatter within the SEO community has been pretty…
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dive into CRM software and how they use it…
Microsoft Bing is testing a feature to set the tone you get from Bing AI Chat. You can select precise, balanced and creative tones.
Microsoft Bing now shows if the content is medically reviewed by a medical professional for health-related search queries. So if you search for [heart burn] or other health-related queries, Bing…
Gary Illyes from Google noted that the list of Googlebot IP addresses that Google started to publish in 2021 and has updated last month is actually maintained in real-time by…
Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). The post Google Introduces AI-Powered Search Ads appeared first on Search Engine Journal.
AIOSEO WordPress plugin contains two vulnerabilities affecting versions up to and including 4.2.9 The post All In One SEO WordPress Plugin Vulnerability Affects Up To 3+ Million appeared first on…
Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences. The post Form Tracking With Google…
SEO is on the precipice of perhaps its biggest shakeup ever. This roundup will get you up to speed on some of the most important research, guides, and news items…
A 301 redirect is an important part of technical SEO. Learning what it is and how to implement it can help improve your SEO performance.
If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On…
First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality. In this article,…
I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
So much to discuss this week in the SEO video recap – just so much. Let’s start with a new confirmed Google update, and the February 2023 Google product reviews…
The Google Maps app for Android has seem to add a new tab to manage your business profile(s). The tab shows a store icon with the word “Business” below it….
Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools and more reporting. Ginny Marvin, the Google Ads Liason, said…
Google has updated the site move related search documentation this week. It seems like most of the changes were mostly about simplifying things around site moves, removing some content, clarification…
Google’s John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc on your web site. John said,…
Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and…
Learn how to use this online speed-testing tool to track and analyze your site’s speed and performance. The post GTmetrix: How To Use The Speed Test Tool appeared first on…
This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do…
It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google clarifies guidance on Discover traffic to increase emphasis on helpful content and the Helpful Content System The post Google Updates Guidance On How to Qualify For Discover Traffic appeared…
Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features. The post LinkedIn Introduces SEO Tools For Articles appeared first on Search Engine…
Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your…
Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18. The post Google Tests Blocking News Content For 4% Of Canadians…
Google has updated both the Google Discover help documentation and the Google helpful content system page documentation to clarify that Google Discover uses many of the same signals as Google…
Yesterday, Microsoft announced that the new Bing AI Chat features are available for some users on the Bing mobile app and Edge mobile app on iOS and Android. And with…
Google Search Console pushed out a security control update that reworked how the user and permissions management works. This is to bring over the old Webmaster Tools version to the…
Google has updated its favicon search developer documentation to now say that you don’t need to host the favicon in the same domain in order to be eligible for a…
Google Business Profiles lets you access and edit your business profile from web search (like it or not) and recently, Google has been testing showing a “see photos” button in…
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first…
Learn how to find—and target—keywords searchers use when looking for local products and services online
Step-by-step guide on how to find a blog niche that builds an audience, boosts SEO, and earns a profit.
Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours. The post How To Conduct A…
Learn to estimate ROI & make smart business decisions. Download the on-demand webinar to discover how to allocate budget & select the best SEO keywords. The post How To Predict…
This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense. If you’ve ever been asked what…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bear with me…
Discover the new AI-powered Bing search engine and Edge web browser for mobile, complete with chat and voice search capabilities. The post Microsoft’s AI-Powered Bing Search Now On Mobile appeared…
Joy Hawkins and friends re-did a study they did years ago to discover that now the services you add to your Google Business Profiles now have an impact on your…
Microsoft’s Jordi Ribas, Corporate Vice President of Search & AI at Microsoft put together a detailed blog post explaining the Prometheus technology and how Bing uses it to make Bing…
Last October, Microsoft introduced its Image Creator tool to help you create images using AI. Well, now Bing seems to be testing this in the web and image search results…
Last week we had reported that Google Ads campaigns were seeing mass disapproval and suspensions but now I am seeing new reports of Google Ad account suspensions across multiple verticals….
Google, at about 5pm ET last night on February 21, 2023, has unleashed the sixth product reviews update. This is named the February 2023 product reviews update and it expands…
Have technical SEO questions on indexation, crawling, and rendering? Join us to chat with Martin Splitt for a Q&A session you don’t want to miss. The post Q&A With Google’s…
Google Search Console update improves security and collaboration with more granular user permissions. The post Google Search Console Update: More Granular User Permissions appeared first on Search Engine Journal.
Microsoft published new details on how AI Search benefits from web content and what that means for web publishers The post Microsoft Explains How Bing AI Search Uses Web Content…
Google Doodles have been entertaining web searchers for a quarter century. Here’s a look back at some of the memorable ones. The post 55 Google Doodle Moments To Celebrate 25…
The adage is that if you’re not paying for the service, you are the product. Unfortunately, this rings especially true in the analytics world. The analytics space is changing, though,…
But it doesn’t mean every free “ChatGPT prompt” ebook you see on Gumroad is the future. Many of the use cases are simply engagement bait. So in this post, we’ll…