Google announced a bunch of new AI features for Google Ads at Google Marketing Live yesterday, including a new conversation Google Ads tool and also improvements to Automatically Created Assets…
Google showcased some additional Google Ads sponsored search ads in the new Google Search Generative Experience yesterday at Google Marketing Live. Google made a point to say these ad positions…
Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking…
Google announced Google Merchant Center Next, a more lightweight, easier-to-use version of Google Merchant Center at Google Marketing Live. Google added, “while we’re simplifying, the features that larger retailers rely…
This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda The post What Is Duda Website Platform And Is It A Good Fit…
By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking…
Discover when to use ChatGPT vs Google, plus other applications for the AI that recently took the industry by storm. The post Tools Of The Trade: When To Use ChatGPT…
In her last piece, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you…
If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is multi-channel marketing, really? And…
Discover a range of powerful performance metrics relevant to your industry, plus find out how much low visibility could ultimately cost you. RSVP now. The post Local Visibility Index: How…
Here is a recap of what happened in the search forums today…
Bing integrates with OpenAI’s ChatGPT, expands plugins ecosystem, and enhances AI-powered search across Microsoft’s platforms. The post Bing Integrates With ChatGPT appeared first on Search Engine Journal.
Google now supports the site names feature on subdomains, Google said subdomains on mobile devices is supported. Site names are still not supported on the subdirectory level.
Microsoft Bing is testing highlighting portions of the AI chat answer in blue, the one embedded in the Bing Search results. Bing Search started to test embedding its Bing Chat…
Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the…
Google has added back the edit code button to the Rich Results Test tool. Ryan Levering from Google posted this news on Mastodon saying, “Excited for this new button in…
Google now shows vertical lines between the featured snippet text and the featured snippet images. This is on the full-width featured snippet, which has a horizontal line below the featured…
Google introduces ‘Topic Authority’ ranking system to deliver relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites…
Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants. The post Google Marketing Live 2023: What To Expect…
These 5 best practices will help you to give yourself the best chance of doing well on Amazon Marketplace. The post 5 Tips & Best Practices For Marketplace Ecommerce Sellers…
Check out our top 22 picks for the must-try ChatGPT Chrome extensions to enhance your browsing experience and boost productivity. The post 22 Of The Best ChatGPT Chrome Extensions To…
But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed. For example, for an e-commerce website, it may look like this:…
Discover how even small teams have been able to build 1,000 backlinks per month. The post How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint appeared first…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO…
MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.
Microsoft has doubled the character limit of Bing Chat from 2,000 characters to now 4,000 characters. This is still rolling out for some users, but I personally see it in…
Google is now testing displaying the 3D/AR or 360 product images on desktop. This was live for mobile search for a while but not Google is testing it on the…
If you still use AMP on your site, then go to the AMP enhancements report in Google Search Console and filter by “crawl issues.” You may see a spike in…
I am hearing reports from SEOs that Google did another batch switchover from desktop-first indexing to mobile-first indexing for many sites. As you know, Google started the mobile-first indexing over…
In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in part two we dig more into E-E-A-T and…
Google’s John Mueller felt the need to post a PSA that said having an incorrect date set in your last modification date within your HTTP header won’t hurt your SEO….
Are you feeling on top of the competition now that you’re nearly halfway through the year? If not, this roundup should give you the edge you need with the latest…
Read through our handy DIY SEO guide to help you get started on building your own SEO strategy.
Google’s AI policy agenda suggests ways government regulation can find balance for innovation and economic progress The post Google Policy Agenda Reveals AI Regulation Wishlist appeared first on Search Engine…
Discover new ways to perform behavioral analysis with the help of Google Analytics 4. Here’s your step by step guide to unlock them. The post A Step-By-Step Guide To Creating…
Let’s find out. Linktree says it has over 35 million users. It built its brand by creating a platform where content creators can share multiple links to their social…
Learn how to submit a sitemap to Google Search Console and how to detect common XML sitemap issues.
Neeva, the subscription-based, ad-free search engine, announces shutdown due to sustainability challenges; plans pivot to enterprise applications. The post Neeva, The Ad-Free Search Engine, Announces Closure appeared first on Search…
Here is a recap of what happened in the search forums today…
Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins. The post Conversion Optimization for PPC: Delivering On The Promise From Ad To…
Google’s John Mueller says that an SSL certificate won’t boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.
Microsoft Bing Search has cars for sale feature that shows cars they have listed in the Microsoft Autos site. Now, Bing is showing a green label named “No Accidents” for…
Google has added to its support documentation the specific languages the Google Search translated search results feature works for. Specifically, Google added a “feature availability” section and moved some content…
For the past 20 years, I’ve seen the SEO line; well, this SEO trick that is against Google’s guidelines works for this website, why shouldn’t I do it for my…
Google Business Profiles seems to be expanding which businesses can add and edit the languages they offer support it. This is the language assistance option that Google first introduced in…
For the past few days, Google Business Profiles has a bug when you try to edit existing Google Posts or Google Updates. I confirmed this myself when writing this story…
This week we learned that the upcoming Google helpful content update would soon promote content, not just demote content. Google also pushed out a search ranking algorithm update, but it…
Organic search engine optimization (organic SEO) describes actions to improve your search engine rankings without paying for ads.
WordPress 6.2.1 security update causes shortcodes to break, taking down critical functionality The post WordPress Update 6.2.1 Causing Sites To Break appeared first on Search Engine Journal.
Whether you create or buy them, don’t use your NFTs for commercial gain without the proper licensing. Learn about what you’re entitled in this article. The post NFTs & Copyright:…
In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. So, how do we…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing…
Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology. The post AI Regulation: Is It…
Supreme Court rules tech giants not liable for terrorist content, sending Gonzalez v. Google case back for reconsideration. The post Google & Other Tech Giants Not Liable For Terrorist Content…
In this guide, learn how to leverage guest posting; not only does it help to improve SEO but to help your brand reputation, too. The post Guest Posting In 2023:…
Discover generative AI on your iPhone. The new ChatGPT app from OpenAI accepts text and voice input for instant answers, advice, and professional tasks. The post A Look Inside The…
YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. The post YouTube Introduces Non-Skippable 30-Second TV Ads appeared first on Search Engine Journal.
Microsoft is rolling out allowing “unauthenticated” access to Bing Chat. This means, if you are using Microsoft Edge and you are not signed into your Microsoft account, you may be…
Microsoft might be looking to expand its Google AdSense alternative, Microsoft pubCenter to more publishers. I believe Microsoft pubCenter might try signing up smaller publishers.
Google seems to be testing an updated user interface for the product and shopping results in web search. You can see the “Visit Website” and “View Details” links and the…
Google lets you create a link of your recent searches that you can share with your friends or colleagues. So if you are planning a road trip with friends, you…
For the past couple of days or so, maybe starting as early as May 16, 2023 through today, May 18, 2023, I am seeing significant signs of another unconfirmed Google…
Montana Governor signs bill banning TikTok, marking the first such state-level ban in the US, with mixed reactions and implications. The post TikTok Faces State-Level Ban In Montana appeared first…
Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility. The post Google Ads Requirements: Update For EEA &…
With the power and reach of social media, influencer marketing is the quickest way to get visibility. Dive into influencer marketing campaign costs, and start planning your very own influencer…
Google will start removing inactive accounts that have been dormant for two years. Read more about the policy change and implications. The post Google To Remove Inactive Accounts appeared first…
Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach. The post How To Find Low Competition Keywords (Using Free Tools)…
Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC. The post How Much Should…
Discover how influencer marketing is changing, and how agencies can stay atop of the shift with the savviest tools.
Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25…
But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you…
Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs. The post 3 Exciting Ways To Safely Embrace AI-Generated Content…
You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide. The post Consulting for Equity and Avoiding the SEO…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat rolled…
Earlier this month, I covered a “big” press event Microsoft held announcing some new features and removing the waitlist for Bing Chat. Yesterday afternoon, Bing announced that these features are…
Google has added a new user agent to the list of Google crawlers, Googlebots. This one is named Google-InspectionTool and goes under both the Googlebot user agent and also the…
Since last week, Google has been rolling out a new search settings design interface. It looks more like the material design interface, with rounded and shaded borders. This is compared…
Google Search Console Insights is posting a notice that says there may be data changes in its reports when the Google Analytics 4 migration starts on July 1, 2023. The…
Google is testing circling-in, drawing a circle around, the favicons displayed in the mobile search results. I am not sure I like this but hey, Google is always testing.
A couple of months ago we reported that Microsoft may share revenues with publishers that help it create content for Bing Chat. It was under he Microsoft Start Partner program….
Whenever SEO experts are asked what they do for a living, most of the time the answer you hear is: “I optimize websites so they rank higher in search engines…
Using a WordPress Review plugin gives you an extremely easy way to provide dynamic professional-looking reviews on your website. Here are our best six plugins. The post 6 Best WordPress…
SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples…
Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Highlights from the pivotal Judiciary Committee hearing with lawmakers and AI experts, including OpenAI CEO Sam Altman. The post Sam Altman On AI Oversight: Balancing Risks & Advancements appeared first…
Google’s John Mueller clarified that there are no plans to enable historical data exports with the Google Search Console to Google Big Query automated bulk data export feature.
Google has been rolling out or testing a few new Google Maps, Google Business Profile and local features that I wanted to share. They include a new sponsored listing box,…
The other day we reported how Google will be releasing an update to the helpful content system that can identify “hidden gems” deep within the web and promote that in…
Google announced last night that it is now better at showing citations, by adding a number by the line of text and when clicked, it shows the source and links…
Google said starting in June 2023, the Google Merchant Center policy will stop disallowing the listing of COVID-19-related terms for Google Shopping Ads and free listings. This is an update…
Microsoft enhances the Bing mobile experience, integrates cross-platform chats, and adds innovative features to SwiftKey and Skype. The post Microsoft Unveils New Mobile-First Experiences For Bing & Edge appeared first…
Don’t confuse short-term tactics with an overall strategy. Create a successful digital marketing strategy for the long run with these five steps. The post What Is A Digital Marketing Strategy?…