Daily Search Forum Recap: December 5, 2025
Here is a recap of what happened in the search forums today…
Here is a recap of what happened in the search forums today…
This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google’s home page search bar added a new…
Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be…
Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor…
If you look at some of the profiles/sites in your Google Search Console performance reports, you may notice a significant increase in the average position being reported. This happened when…
Google Merchant Center is now beta testing regional member pricing, where you can offer different member prices based on the shopper’s regions. This will essentially override the member price in…
Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface. This button, in this example, shows the text…
Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices. The post Complete Crawler List…
Learn how top agencies optimize for AI-driven search. These GEO & AEO campaigns reveal what works for earning citations, rankings, and high-intent AI traffic.
This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: Google…
Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. The post Cloudflare Outage Returns, Triggering Fresh Wave Of…
Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally. The post Google Maps Lets Users Post…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings…
When GenAI engines rank chunks instead of pages, your long-term visibility depends on how well you balance foundational SEO with new retrieval and trust signals. The post The New Structure…
CMOs must design 2026 SEO budgets that balance defensive stability with offensive growth across AI and GEO channels. The post How CMOs Should Prioritize SEO Budgets In 2026 Q1 And…
I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late yesterday. The SEO community started chattering about it over the past several…
Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp,…
Google is adding more AI features to Google Discover, specifically pushing people from articles in Google Discover into Google AI Mode. When you click on an article from Google Discover…
I know, we just reported the page indexing report within Google Search Console is very delayed, about two weeks. Well, it is still delayed two weeks, I thought it would…
Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and gives you options to click search…
The Internet Archive’s new WordPress plugin provides an easy way to bring the Archive into the SEO workflow The post 5 Reasons To Use The Internet Archive’s New WordPress Plugin…
Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in…
Google’s Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists. The post Google Year In Search…
Learn how to track visibility with Google AIO using easy-to-follow steps for improved online presence and site performance. The post Google AI Overviews: How To Measure Impressions & Track Visibility…
AI chat is the number one source B2B buyers use to shortlist software. Not review sites. Not vendor websites. Not salespeople. AI chat. G2’s 2025 survey of 1,000+ decision makers…
Here is a recap of what happened in the search forums today…
Kevin Indig’s 2026 predictions reveal the end of AI dashboards, the rise of agentic SEO, and a web divided between bots and verified humans. The post 7 SEO, Marketing, And…
Bill Hunt outlines how leading brands close the search equity gap by linking discoverability, governance, and measurable financial impact. The post The Search Equity Gap: Quantifying Lost Organic Market Share…
Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it…
Google has launched a new link on some search / sponsored ads named “Products at this location.” Google confirmed this “relatively new feature” and can show up on listings for…
Google is pushing even more ways directly into AI Mode from the main Google home page’s search bar. Now when you select to upload an image or file, it will…
Google has been saying that no one uses the LLMs.txt file, that Google won’t use it, that it can be useless, and you probably should noindex it if you do…
Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be…
For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short…
Semrush rolled out its biggest wave of AI features in 2025—across SEO, content, ads, PR, and AI visibility. Here’s a closer look at the upgrades reshaping how marketers plan, optimize,…
LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start.
Here is a recap of what happened in the search forums today…
Learn the differences between XML and HTML sitemaps, their impact on crawlability, and when each makes sense for your site’s structure. The post Ask an SEO: Is An XML Or…
Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community…
It is already December, can you believe it and even crazier, I’ve been doing this for 22 years! Where does the time ago. In any event, we had some serious…
Google’s Gemini 3 and Nano Banana Pro is now available in AI Mode in 120 countries and territories in English. This expands it from Gemini 3 in AI Mode’s initial…
New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared…
AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers The post Bing Shows What Signals Matter For…
Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. The post Google’s Mueller Says…
This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: ChatGPT…
AI search is reshaping how ecommerce brands get discovered. One week, your products show up in ChatGPT. The next week, they’re replaced by competitors. For many brands, this uncertainty can…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had a…
Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys. The post The Impact AI Is Having On The Marketing Ecosystem…
We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI…
OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and…
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He…
I know Google said on November 18th that Gemini 3 was “shipping in Search on day one.” But no, it shipped on November 26th instead. Nick Fox, SVP at Google,…
Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy,…
Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage…
Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content…
Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds. The post The Alpha Is Not LLM Monitoring appeared first on Search…
This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in…
At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate…
Google’s John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images. The post Mueller: Background Video…
Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the…
You found a digital marketing agency that feels like the one. The pitch was perfect. They “get” your goals. Their case studies are impressive. But a few weeks later, reality…
Marketers are making bold statements about AI SEO every day. The problem? Most of them are half-right at best. “SEO is dead.” “Long-form content is pointless.” “AI SEO is just…
Here is a recap of what happened in the search forums today…
Google uploaded its Thanksgiving Doodle to the Google Search home page, google.com. It is a typical and expected cute Google Doodle – more on that later. But when you click…
But here’s what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can…
Google’s John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed…
Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger…
The Google local pack within the Google Search results changes, I think. When you click on the “More businesses” button at the bottom of the local pack, you aren’t taken…
Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and…
Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.
AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret. The post How AI’s Geo-Identification Failures Are Rewriting…
Here is a recap of what happened in the search forums today…
AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline. The post The AI Consistency Paradox appeared first on Search Engine Journal.
Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency. The post Google Isn’t Going Anywhere:…
OpenAI announced shopping research within ChatGPT, “a new experience in ChatGPT that does the research for you to help you find the right products,” as OpenAI put it. This is…
Google announced that it will be reinstating the suspended hotels in Hotel Center and removing the Suspended Hotels” tab in the “Properties” page of your Hotel Center account.
Google is now showing the “What to know” section within web search, not just AI Mode, within the product summary bar on the right side. This shows up when you…
Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an…
Google is testing removing the “more” results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in…
In the good ol’ days of blogging, traffic was the main goal, and it was relatively easy to get. Now, especially for ecommerce blogs, it’s getting harder to stay visible….
The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch. The post EU Plan To Simplify GDPR Targets AI Training And Cookie…
Here is a recap of what happened in the search forums today…
Gary Illyes from Google said that even for him “the change is hard to accept” when it comes to how search is changing and evolving with the new AI features….
Back in July, Google announced Web Guide, an AI-organized search results page that experiments with how we find, surface and organize results from across the web. Well, it has been…
For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known as NMX, when they search…
Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the…
Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live.
Check out our new research study to see the top 20 ranking factors that can actually improve your chances of being cited by ChatGPT.
Treat hosting as strategic SEO infrastructure, not a cost line, because no optimization can outrun a slow or unstable server. The post Why Web Hosting Is A Critical Factor To…
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. The post Google CTR Trends In Q3: Branded…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Nano Banana…
This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences. The post SEO Pulse: Gemini 3 Arrives & Adobe Buys…
Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now…
Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation tool. But it is also incorporated into Google Search…
Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline…
In April, we saw a small disclaimer on the Google AI Overviews within Google Search to “Check important info.” Well, Google is testing a much larger disclaimer, at the bottom…
As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That…
More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back…
Discover the 7 best link building tools for 2026 that help you optimize your workflows and gain more backlinks.