SEO News Today - Hourly Aggregation from Top SEO Blogs

Here is a recap of what happened in the search forums today…

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are a…

Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in…

For the past several years now, John Mueller of Google would come out with what he calls the “Mueller Report of SEO memes.” Well, here is his 2025 edition of…

Google is testing a blue “Send” button in the search query box on its home page. When you type in your query, you can click “Send” to search Google for…

Google has been saying that 404 error codes are a normal part of the web, that 404s are not a low quality signal and that they don’t use up your…

John Mueller, who works on the Google Search team, responded to a question that asks, “Does extensive Schema markup actually help Large Language Models (LLMs) understand your entity better, or…

Just like with Christmas day every year, so to with New Year’s Day – Google’s John Mueller and often other Googlers, are out and looking to respond to some questions…

This is weird. It is 2026, and Google.com, the Google Search home page, is still showing yesterday’s New Year’s Eve doodle of 2025 going into 2026. But it is after…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles…

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed…

Several months ago, back in March, Google added a screen to request reviews by sharing a link or QR code with your customers. Now, it seems Google has added a…

The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from…

The Search Engine Roundtable is made up of what you, the search community, are talking about. What are you, the search community, noticing in the search results, whether it be…

Here are the most popular articles on the Search Engine Roundtable by number of comments. In other words, these are the articles with the highest number of comments posted in…

Google has posted the New Year’s Eve Doodle and New Year’s Day Doodle on the Google.com home page for when it is New Year’s Eve for you and New Year’s…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google December…

Adam and Joanne Gallagher from the food recipe blog, Inspired Taste, has been documenting a lot of really painful and shameful tactics Google is using for its AI responses to…

Microsoft Bing is testing loading more people also ask options as you click on them. This is something Google has done for a long time now, but now when you…

Google Search is showing a carousel in the merchant / retailer panel that lets you scroll through the merchant’s delivery, return and payment options. This information has been in the…

Google has removed the visit website button from the first screen of the Google Maps hotel results. Instead, you first need to click on the “Check availability” to get to…

Microsoft made a small update to the Microsoft Advertising console where there is now an “All accounts” tab. This lets you see all your accounts in one place with quick…

Google’s December 2025 core update is now done rolling out, it took 18 days and 2 hours to complete. The core update started on December 11, 2025 at around 12:25…

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google questions the…

Google’s John Mueller posted one of his one-liners, where he called some forms of SEO content as “digital mulch.” He wrote, “And let’s be honest’”most of that SEO content is…

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn’t offer every metric, including missing the segment by conversion…

Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy…

Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a “Browse with AI” button. The button is more colorful and in your…

Google’s John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, “you both make things harder on…

Here is a recap of what happened in the search forums today…

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A…

A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the…

Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she…

Google is testing placing the search results in the center of the screen, instead of aligning it more to the left of the screen. This is an ongoing test we…

Google’s John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably expect to rank for. In short, don’t go online…

Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, “Exact match…

Every year, for the past 18 or so years, Google’s John Mueller has been working on Christmas to provide support to those who need help with their Google Search ranking…

Here is a recap of what happened in the search forums today…

Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100…

Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the…

For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not….

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes,…

Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which…

Microsoft is testing a “more sources” section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through…

Here is a recap of what happened in the search forums today…

Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was…

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen.

Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search…

Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to search deeper with AI Mode. Google is putting in the search box,…

Have you seen those Google Discover notifications that pop up and seem like news notifications from the Google app but what they do is drive you into Google AI Mode….

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had big…

Google is testing appending “learn more” links to the end of the Google search ads text. So the Google Ad will have its normal ad description and at the end,…

GMBapi posted data that looks at tens of thousands of Google Business Profiles across multiple countries and showed that review deletions have increased significantly over the year, compared to previous…

Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore,…

Anish Kattukaran, CPO at Google Home & Nest announced in the Google Gemini forums that Gemini will not be replacing Google Assistant by the end of 2025. He wrote, “We’re…

OpenAI has added local knowledge panels to the ChatGPT results. When you ask for local information and then click on a business name, ChatGPT will load a local knowledge panel…

As you all know, Google announced the Google December 2025 core update on Thursday afternoon, December 11th, we saw some significant volatility hit early on December 13th and then it…

On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an “unlawful” operation that bypasses Google’s security…

Here is a recap of what happened in the search forums today…

This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash…

Google reportedly has a bug that displays incorrect product reviews in Google Search for a retailer. It is now pulling from text on the page that includes the Google Business…

Google is testing a number of new sports-related search features within Google Search. These include a “What’s new” section, “Discover more” section, a Play-by-play section, What people are saying and…

Google Ads recently added a beta to bring in videos from your social campaigns into your ad campaigns. And now, Google is testing bringing in videos in Merchant Center.

Google has updated the Google Business Profiles verification issues support form. This makes it easier to pick a specific issue you had when trying to verify a business within Google…

Google updated its JavaScript SEO documentation for the third time this week, this time to say that “while pages with a 200 HTTP status code are sent to rendering, this…

Here is a recap of what happened in the search forums today…

John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about “Thoughts on SEO & SEO for AI.” In short, they both…

Google updated its JavaScript SEO best practices document with a new section on how to set the canonial URL when using JavaScript. Google wrote, “The best way to set the…

Google is bringing Gemini 3 Flash to AI Mode, bringing much of Gemini 3’s power without waiting too long – hence the “Flash” part of the name. Robby Stein from…

Back in October, many businesses reported that reviews left on their Google Business Profiles were disappearing. It wasn’t happening to every business, but it was widespread. Last night, I was…

Microsoft is also testing underlining the text of the Bing Ads search snippets and descriptions. I am not sure if those underlined words are links or not but I assume…