How to Build a Customer-Focused Content Strategy (6 Steps)
Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then,…
50+ best ecommerce tools for online selling success in 2025
Discover 50+ top ecommerce tools for inventory, shipping, marketing, and more. Compare features, pricing, and find the right software for your business.
Topic-First SEO: The Smarter Way To Scale Authority
In this week’s Growth Memo, Kevin Indig lays out the case for a topic-first SEO approach, and how it helps future-proof your visibility. The post Topic-First SEO: The Smarter Way…
Daily Search Forum Recap: July 15, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
How Brian Dean Would Launch Backlinko in 2025
In 2012, Brian Dean launched Backlinko with one goal: publish world-class SEO content that ranks. And it worked. He built one of the most trusted SEO brands in the world,…
15 Marketing Conferences to Attend in 2025
Even better if it’s on your company’s dime. Here are the marketing conferences we think are worth attending in 2025. Location: San Francisco, USA Prices: From US$1,399 Date: September 3-5…
Google Local Ranking Documentation Updated
Google has updated its local ranking documentation and Tips to improve your local ranking on Google page. The new wording is shorter and has fewer details than the older version.
Google Business Profiles Automatically Adding Social Media Links ...
Google seems to be automatically adding social media links to Google Business Profiles. A post from Darren Shaw of Whitespark shows that hundreds or thousands of locations had their social…
Google Search Console Analytics API New Metadata Incomplete Data ...
Google announced it has a new metadata field for its Search Analytics API (for Search Console’s performance reports) that will tell you about incomplete data points you received through the…
Ask An SEO: Why Your Content Is No Longer Good Or Helpful
This week’s Ask An SEO dives into why content stopped ranking, even when it seems original and experience-based. The post Ask An SEO: Why Your Content Is No Longer Good…
Google AdSense PIN Verification Issues
Google AdSense may have a bug with its PIN verification processs. There are tons of AdSense publishers complaining in the Google AdSense Help Forums about issues where they are unable…
Google Business Profiles Now Requests Text/WhatsApp Number During...
We know you have been able to add your text or WhatsApp number to your Google Business Profile for some time now, but now Google is asking for it when…
Google Says AI Won’t Replace The Need For SEO
Google’s John Mueller discusses the value of websites and answers what impact AI will have on the need for SEO. The post Google Says AI Won’t Replace The Need For…
Beyond ads: How MGID scaled client value with SE Ranking’s SEO AP...
Discover how MGID, a global advertising platform, used SE Ranking’s API to improve technical SEO, increase traffic, and boost monetization for clients.
Google’s New Graph Foundation Model Catches Spam Up To 40x Better...
Google’s new Graph Foundation Model enables Google to generalize machine learning across any type of graph without retraining. The post Google’s New Graph Foundation Model Catches Spam Up To 40x…
Daily Search Forum Recap: July 14, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google June…
The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mo...
New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here’s a closer look at what this means for marketers. The post The AI Desktop/Mobile Divide: 90% Of…
Google June 2025 Core Update Volatility Remains Heated Through We...
Today marks the two-week mark of the start of the Google June 2025 core update. This update seems pretty significant thus far, with Google announcing the update on June 30th…
Google Updates Merchant Return Policies & Loyalty Programs
Google has updated a number of search-related help documents for its merchant return policies and loyalty programs. Google said these updates are to “remove unclarities in the documentation and examples.”
Google Local Service Ads Reviews Now Managed By Business Profiles
We knew this was coming but as of July 11th, your reviews on Google Local Service Ads are now managed by Google Business Profiles. I know a number of local…
Google AI Mode With Link Cards Only – A Bug?
Google is either testing showing link cards only within AI Mode or it might be a bug. Randomly over the past few weeks or so, I’ve seen reports of people…
Google AI Overviews Now With Many Videos
Google is now showing not just short videos in AI Overviews but also longer-form videos in the AI Overviews. AI Overviews may show no videos or may show several videos…
Google Ads Apply Recommendations Within Gmail Can Be Dangerous
Google Ads with Gmail has this feature that you can now click one button to apply a recommendation for your Google Ads. The scary part, you don’t even need to…
What Is Alt Text? Why It Matters & How to Write It
Alt text is text that describes an image and appears in the image’s place if the image fails to load.
Google Explains How To Approach Content For SEO
Google encourages publishers to be realistic about the kinds of searches their content should appear for. The post Google Explains How To Approach Content For SEO appeared first on Search…
AI Overviews Cite AI-Generated Content More Than Human Writing
Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than human-written content. Here’s what we found: We took…
+1,400% Monthly AI Traffic [Advanced AI SEO Case Study]
Matt Diggity For years, traditional SEO focused on optimizing for the 10 blue links in Google’s SERPs, but that can’t be your only focus now. AI-powered tools like ChatGPT, Google’s…
Google’s Advice On Hiring An SEO And Red Flags To Watch For
Google explains when it’s time to hire an SEO and cautions about a major red flag to watch for. The post Google’s Advice On Hiring An SEO And Red Flags…
Google Clarifies Structured Data Rules For Returns & Loyalty ...
Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. The post Google Clarifies Structured Data Rules For Returns & Loyalty Programs appeared…
What in the World Is API, and How Do I Use It?
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and…
Daily Search Forum Recap: July 11, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local rankings…
Search News Buzz Video Recap: Google Helpful Content Recoveries W...
This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google…
Google Local & Business Profiles Drops June 25th – Repo...
Starting around June 25, 2025, many are noticing huge declines in impressions and clicks from their local rankings in Google. This is from the Google Business Profiles performance reports and…
Google Tests Zoom Effect In On Images Within Search Results
Google is testing a zoom effect when you place your mouse cursor over the images in the search result snippets. Normally, these images do not move, but in this test,…
Bing Search Image Box Tests Explore Image & Visual Search But...
Microsoft is testing expanding its image search box within the Bing Search results to let you “explore” images in a deeper way. Part of this test brings you into Bing’s…
Microsoft Bing Tests Delivery Truck Icon In Search Ads
Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery?
Bing Local Pack With See More Button At Top
Microsoft is testing showing the “See more” button at the top of the Bing local pack, instead of the bottom of the local pack. I suspect this is a test…
Google Explains How Long It Takes For SEO To Work
Google’s John Mueller explains what site owners should expect after implementing SEO changes. The post Google Explains How Long It Takes For SEO To Work appeared first on Search Engine…
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source. The post OpenAI Quietly Adds Shopify As A Shopping Search Partner appeared first on Search Engine Journal.
Run An Ecommerce SEO Audit in 4 Stages [+ Free Workbook]
An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. Think of it like…
Daily Search Forum Recap: July 10, 2025
Here is a recap of what happened in the search forums today…
Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know...
Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy. The post Kevin Indig: SEO Has Changed Forever. What…
Ask An SEO: Should I Hire Candidates Who Can Use AI Tools Or Have...
What makes a great SEO hire in today’s market? Helen Pollitt covers which skills count and where AI fits on this week’s Ask An SEO. The post Ask An SEO:…
Google June 2025 Core Update Leading To Some Partial HCU Recoveri...
It has now been ten days since the Google June 2025 core update began rolling out. It will probably take another ten or so days to finish rolling out, but…
Google Search Console Performance Report Average Position Bug?
Google Search Console may have a weird glitch in the performance report average position data. For some reason, many are seeing huge declines in average position in the chart but…
Google Search Ads People Also Consider Carousel Format
In February, we covered the new Google Ads “people also consider” ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing…
The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
Google Business Profiles Drops Utility Bill As Evidence For Appea...
Google has removed from the Google Business Profiles help documentation the ability to use a utility bill as evidence for submitting an appeal. I am not sure why it was…
Google AI Mode Comes To Circle to Search and Lens
Google announced yesterday that AI Mode now works with Circle to Search and Google Lens. Google’s Rajan Patel wrote on X, “Today, we’re taking your visual searches to the next…
Google’s Quality Rankings May Rely On These Content Signals
Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings. The post Google’s Quality Rankings May Rely On These Content…
How Enterprise Search And AI Intelligence Reveal Market Pulse
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine…
Yoast SEO Functionality Is Now Available Within Google Docs
Yoast SEO breaks free of the CMS paradigm and now provides readability and keyword feedback within Google Docs. The post Yoast SEO Functionality Is Now Available Within Google Docs appeared…
Internet Marketing Ninjas Acquired By Previsible
Previsible has acquired Internet Marketing Ninjas to expand its link building and digital PR services, with both operating as separate brands The post Internet Marketing Ninjas Acquired By Previsible appeared…
Daily Search Forum Recap: July 9, 2025
Here is a recap of what happened in the search forums today…
Stop Retrofitting. Start Commissioning: The New Role Of SEO In Th...
SEO expert Bill Hunt outlines how better integration, early involvement, and semantic focus support performance in AI search. The post Stop Retrofitting. Start Commissioning: The New Role Of SEO In…
Google: Order Of Disavow Link File Does Not Matter
Google’s John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in…
Be Careful With Google When Publishing AI Content
A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites…
Google Ads Defends Hidden Search Terms As Solely Privacy Driven
Ginny Marvin, Google’s Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, “the threshold increase was solely privacy-driven.” She…
Generative Engine Optimization (GEO): How to Win in AI Search
Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. As large language models (LLMs) change how users discover brands and make decisions, GEO…
New Google Search Console Discussion Forum Search Appearance Filt...
Google Search Console now gives you the ability to track the performance of your Discussion forums rich results within the Google search results. Google added a new search appearance filter…
Google Ads Generating Fewer Clicks? Why?
The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher…
Beyond Keywords: Leveraging Technical SEO To Boost Crawl Efficien...
Crawl optimization isn’t optional in 2025. It’s the foundation. Fix crawl traps, JavaScript blocks, and redirect issues to stay competitive in AI-driven search. The post Beyond Keywords: Leveraging Technical SEO…
Google Explains Why Link Disavow Files Aren’t Processed Right Awa...
Google’s John Mueller clarified that submitting a link disavow file does not trigger immediate action and explained the reason why. The post Google Explains Why Link Disavow Files Aren’t Processed…
How to Write a Blog Post: A 12-Step Guide
Learn how to write a blog post that attracts the right visitors and drives real results, step by step.
Human-Centered SEO: How To Succeed While Others Struggle With AI
Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings. The post Human-Centered SEO: How To Succeed While Others Struggle With AI appeared first…
Daily Search Forum Recap: July 8, 2025
Here is a recap of what happened in the search forums today…
Google AI Mode Shows Different Sources For The Same Query
It seems that the links/citations you see in Google AI Mode can be very different when you search on desktop versus mobile. In fact, it seems like the sources can…
Google Ads To Update Its Political Content Policy
Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will…
Google Ads Editor Version 2.10 Is Out With 20 New Features
Google has released the new version of Google Ads Editor, version 2.10. This version has over 20 new features, which is a lot of a version update for Google Ads.
Google AI Mode Follow Up Questions With Suggestions
Google AI Mode also has search suggestions in the follow-up section. After you ask Google AI Mode a question and scroll down to ask a follow-up, Google may show you…
Google Search Rolls Out AI Mode In India Without Labs
A couple of weeks ago, Google rolled out AI Mode via Search Labs in India and now Google is fully rolling it out, without opting into it in Search Labs…
Does Being Mentioned on Highly Linked Pages Influence AI Mentions...
These are prominent pages on the web and those that other websites have deemed worthy of linking to. Having your brand present on these pages means you likely have more…
How To Use New Social Sharing Buttons To Increase Your AI Visibil...
AI share buttons that are easy to configure may help increase a site’s exposure in ChatGPT and Google AI Mode. The post How To Use New Social Sharing Buttons To…
HTTP Status Codes Explained: Full List & Impact on SEO
Learn what HTTP status codes are, what different codes mean, and how they impact search visibility.
6 Types of Ecommerce Business Models + Examples
Learn about types of ecommerce with examples, including business-to-business and business-to-consumer.
Daily Search Forum Recap: July 7, 2025
Here is a recap of what happened in the search forums today…
Claude vs. ChatGPT: Choosing the best AI for your SEO needs
See hands-on test results on how Claude and ChatGPT perform across key SEO tasks like content creation, data analysis, schema markup generation, and so on.
How To Get The Perfect Budget Mix For SEO And PPC
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix…
This Is Why AI Won’t Take Your Job (Yet)
Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your…
Google Says AI Mode Rolling Out To Workspace Accounts
Google’s Nick Fox said that AI Mode has begun rolling out to Workspace accounts in the US. Nick Fox said this started on July 2nd but he clarified later that…
Cloudflare: We Will Get Google To Provide A Way To Block AI Overv...
A week or so ago, Cloudflare announced it would block AI bots by default and offer a new pay per crawl initiative to compensate you all for your content that…
Google Keyword Planner Update Gives Breakdown By By City, Region ...
Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also…
Google Tests Low, Typical, High Price Labels In Search Result Sni...
Google is testing labeling search result snippets with “low price,” “typical price” and I assume “high price” directly in the search results. We’ve seen these for product grid results before,…
Google Business Profiles Reverification After Suspensions Increas...
A number of local SEOs are stating that Google is now requiring businesses that had their Google Business Profiles suspended to reverify at a higher rate than normal. Meaning, the…
Google Ads With Nearby Hotel Placement Units
Google seems to be testing a new ad unit for hotel or nearby listings that have big blue buttons to book at the site being listed. I am honestly not…
AI-Generated Content Does Not Hurt Your Google Rankings (600,000 ...
If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically…
Google Seems More Biased Towards Big Brands Than ChatGPT and Perp...
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k…
Google AI Overviews Target Of Legal Complaints In The UK And EU
Independent publishers want the option to opt out of Google’s AI Overviews without being excluded from the search results. The post Google AI Overviews Target Of Legal Complaints In The…
10x Traffic by going global with SEO: The Medicai + Ahrefs Succes...
Medicai used Ahrefs to accelerate their organic traffic against their competitors using a combination of programmatic and content-based strategies. About Medicai Medicai is a VC-backed healthcare startup that develops cloud-based…
Daily Search Forum Recap: July 4, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode…
Search News Buzz Video Recap: Google June 2025 Core Update, Searc...
This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in on July 2nd. We also had an unconfirmed update on…
Bing Search Tests Zoomable & Sticky Related Searches
Microsoft is testing zoomable and sticky related searches in the Bing Search results page. So one variation has the related searches stick to the right top of the screen as…
Google AI Mode Can Respond In Non-English Languages
Did you know that Google AI Mode can respond to your questions in other languages than English? When Google launched AI Mode, it launched in the US and English and…
Bing Tests Local Place Listings In Green
Microsoft is testing showing the local/places listings in green within the Bing search results. Normally you’d see them in the normal white background color but here it is in green.
Google Merchant Center Gains Automatic Shipping Updates
Google Merchant Center is rolling out automatic shipping updates under the automatic improvements tab. “Automatic shipping updates improve the accuracy of shipping information of your products. The feature can help…
New Google AdSense Fill Empty In-Page Ads
Google AdSense announced a new feature to “Fill empty in-page ads” by showing “contextually-relevant suggestions related to your page and site inside unfilled ad spaces.” In short, if an ad…
SEO Rockstar “Proves” You Don’t Need Meta Descriptions
Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared…
How to Research and Analyze AI Overviews with Semrush
AI Overviews are gaining popularity and impacting SEO campaigns. Learn how to research and track your AI Overview visibility with Semrush’ SEO Toolkit.
How to Track Local SEO for Multiple Locations with Semrush
Discover how Semrush tools can help you research, execute, and track local SEO across multiple locations.
How to Find SERP Feature Opportunities with Semrush
Unlock hidden traffic by winning SERP features like Featured Snippets and AI Overviews. Find and claim these easy wins using Semrush—no new content needed.