Ahrefs

The AI Bots That ~140 Million Websites Block the Most

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites….

SE Roundtable

Google Search Broken – Not Serving New Content

Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across…

SE Roundtable

Google AdSense Ad Intents New Display Ads Option

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads…

SE Roundtable

June 2025 Google Webmaster Report

It’s time for the big Google Webmaster report where I recap all the big organic Google Search related news I covered here over the past month. We had Google I/O…

Ahrefs

What’s the Point of AI Detectors?

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…

SE Roundtable

The Great Decoupling Explained By A Googler

The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks…

Search Engine Journal

Google Shows Why Rankings Collapsed After Domain Migration

Google’s John Mueller showed how to diagnose a search visibility issue that was apparently triggered by a domain migration. The post Google Shows Why Rankings Collapsed After Domain Migration appeared…

SE Roundtable

Microsoft Is Retiring Bing PubHub

Bing PubHub is being retired, exactly when, I am not sure, but it is going away. Microsoft posted the notice in Bing Webmaster Tools and it links to a document…

SE Roundtable

Live Search Being Tested In The Google Search App

Google recently rolled out the Live Search feature in the Gemini app. But now Google was caught testing that Live Search feature directly in the main Google Search app, the…

SE Roundtable

Poll: Most SEOs Are Scared About Google AI Mode

With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions…

Search Engine Journal

Google Search Team Explains The “It Depends” Response

Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on…

SE Roundtable

Google Is Now Rolling Out AI Mode In The US

At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you…

Ahrefs

LLMO Is in Its Black Hat Era

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in…

SE Roundtable

Google Business Profiles Changes Add Updates To Posts

Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their…

Search Engine Journal

OpenAI Rolls Out Update To ChatGPT Search

OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first…

Backlinko

HTML Link Code: How to Create Hyperlinks on Your Site

HTML links (also called hyperlinks) are some of the most important functions of the internet. Google literally relies on them to find, crawl, index, and rank pages. Links have a…