However, the content refreshing process isn’t always straightforward. For example, some people worry about tanking their organic traffic if they update the content (a valid concern). Other people find that it…
If you’re doing digital marketing, you’re swimming in a vast pool of actionable data. But if you’re not using tools and techniques to discover, analyze, and interpret this data, then…
Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype,…
Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest…
This guide is going to be packed with information. But keep in mind that we’re only scratching the surface here. So feel free to follow the links to other articles…
It’s no wonder why there is no such “miracle” tool yet. Marketing processes can be quite complex. For example, this is our blog content creation process: As you can see,…
Hiring a great SEO consultant can skyrocket your business, as organic search is the main traffic source for many websites. Alternatively, a wrong hire can do a lot of harm…
The problem is that creating one can get complicated, really complicated. It’s not so bad if you’re familiar with marketing jargon and acronyms like SWOT and KPI. But if you’ve…
In this post, you will learn the following: What a Google penalty is How penalties help Google fight spam How to identify manual and algorithmic actions What manual actions websites…
They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn…
To answer this question, I poked around a few popular alternative search engines for a day or two and used them for my daily work. My main judging criterion was how…
It’s a situation dreaded by some SEOs. They believe this user behavior is tracked by Google and results in websites being penalized. But is Google actually penalizing pogo-sticking? And should…
We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: Top blogging statistics General blogging…
In fact, 71% of them start their research with a generic search. They’re reading blog posts, watching videos, consuming reviews, asking their friends, participating in communities—before they even begin to…
Let me introduce you to this often overlooked marketing channel that has had a huge impact on our business: word-of-mouth marketing. In this article, you’ll learn the following: What word-of-mouth…
We wanted to look at the data to see how websites were doing and if we could glean any important insights. The data we used is from the Chrome User…
Get ready to implement the tips below, which will improve your business: Set SMART marketing objectives Track the right KPIs Design a simple, logical website structure Create a clear…
To find out, I vetted over 35 of them based on the volume of activity in the group, the quality and relevance of the content, and how the admins and…
But no worries, this doesn’t mean you have configured your Google Analytics wrong or your data is lost. In this article, we’ll cover two solutions to the “not provided” problem and…
In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first,…
Sometimes, long-form content is overkill and a waste of resources. Other times, it’s necessary to stand the best chance of ranking. In this guide, you’ll learn a simple way to…
There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and…
The status codes are how your client and a server communicate with each other. You can view any page’s HTTP status codes for free using Ahrefs’ SEO Toolbar by clicking…
There are more crawlers Google uses for specific tasks, and each crawler will identify itself with a different string of text called a “user agent.” Googlebot is evergreen, meaning it sees…
They’re inexpensive, and they work. Here’s the list: Set up your Google Business Profile Get featured on local list posts Get listed on directories and marketplaces Get more reviews Target…
Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one: What a press release is When to use a press release…
Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing…
Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much any list of content marketing types that pops…
Setting clear marketing goals is important, as this can effectively focus your team on a shared vision. But the thing is, you need to choose your goals carefully. Otherwise, you…
Step 2. Specify the features of your minimum viable product Once you’ve clearly defined the problem you want to solve, the next step is identifying the set of features that…
Both of these things are true, but it’s important to remember that WordPress is just a content management system (CMS). So the mere fact that you’re using WordPress isn’t enough…
Needless to say, we know a thing or two about creating awesome content that your audience wants to consume. In this post, we’ll cover 13 best practices you can apply…
For long-term marketing planning, you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all,…
Instead of building links to pages, I figured the easiest way to test this would be to remove links to a page and see what happened. With the help of…
In the words of Patrick Stox, this whole idea is “preposterous.” He’s right. Having multiple pages about the same thing can lead to unexpected or undesirable rankings, but it doesn’t…
Plenty of guides show you how to do local SEO from start to finish. But they can be daunting, as it’s a complex subject. So, in this guide, we’ll keep…
That’s because you can’t make rational decisions without knowing which of your SEO efforts are (and aren’t) contributing to your SEO goals. In this guide, you’ll learn how to solve…
But all too often, inexperienced SEOs take the keyword search volume metric at its face value, which leads to poor marketing decisions and waste of valuable business resources. In this…
This integration of product and marketing was new at the time. Sean Ellis, then DropBox’s first marketer, coined it “growth hacking.” Another marketer, Andrew Chen, followed on by calling growth…
It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts. In this article, you’ll learn the differences between…
Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post Do a tweetstorm Create a newsletter that excites subscribers Host a webinar series Create…
So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value…
To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers from various industries. It’s also likely each one has a dedicated annual…
Here’s one of the worst title tag rewrites that I’ve seen: Great example of Google rewriting the title tag and getting it very wrong For non UK folk, the…
SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and influence every phase…
Is there a good FREE digital marketing course that you can recommend? — Tim Soulo (@timsoulo) August 17, 2021 Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got…
What I learned during this time is that you don’t need dozens of link-building tools. You just need a few of the best ones. And in 2021, I’m convinced…
If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will…
GSC is widely considered the “single source of truth” for accurate keyword data because it shows you the exact number of times your page appeared in Google’s search results for…
As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure…
Click to find a particular term you’re interested in, or keep reading for all definitions. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N |…
And although it can be harder to rank a landing page in Google compared to, say, a blog post, it is possible. Just look at this landing page from Asana….
Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just tell you…
Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader…
To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the…
But how do you know which are which? You’ll find the answers here. We’ll go through the following 10 SEO metrics worth tracking: Organic traffic Keyword rankings Search visibility Traffic…
I’ll show you nine ways to build local backlinks in this guide, but first, let’s cover the basics… What local link building is How to estimate the number of backlinks…
Let’s get right into the new stuff – use the sidebar to jump straight into updates for a particular tool. Overview 2.0 Overview 2.0 is live! Use that quick link…
But with the wealth of groups to choose from, finding the right one to join can be overwhelming if you’re new to the space. To help, we joined some popular…
Search ads are the most common ad format in PPC marketing: Display ads also fall under the PPC marketing hood (although there are different ways to buy these, other than…
We currently rank #1 for this term (and many others) with our free backlink checker: This helps to generate demand for our products because our free backlink checker is a…
That’s why some business owners resort to black-hat tactics to topple competitors from the top of the SERPs. While there are some black-hat SEO tactics you clearly shouldn’t use, like…
Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers. Know who you’re targeting Double down on what’s already working Eliminate tactics…
Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to reveal who’s visiting it, how they’re finding it, and what they’re doing there. You can then use this…
Faceted navigation is a widely accepted UX pattern that helps users discover what they’re looking for in less time. The downside is that it comes with many potential SEO complications…
Jeremy McCarty originally proposed this type of marketing mix in his 1960 book, “Basic Marketing: A Managerial Approach.” Since then, the model has been widely adopted by marketers and it’s…
That means you’ll often need lots of money and resources to compete with the big players that already dominate. For that reason, it’s often better to target (and dominate) a…
The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time. In this article, you’ll…
These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals……
While it’s very unlikely these days, negative SEO could be the culprit. But before we talk about detecting, deflecting, and fighting negative SEO, let’s make sure we understand what it…
Back in 2016, I wrote an article titled “I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.” People loved it. That post was born out…
But when should you do SEO testing, and how? In this guide, you’ll learn: What SEO testing is Why you should run SEO tests Types of SEO tests If SEO…
There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they often involve many people and moving…
It was a hit. In just 12 months, the Air Jordan 1 sneakers racked up more than $100 million in sales. In 2020, an original pair—worn and signed by Jordan…
Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month: That’s especially…
The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all. The same is true if we set vague and arbitrary…
This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices…
After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. But…
In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and…
That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a…
But how much attention should you pay to it? What is it really good for? Can a better readability score help you rank better? In this article, you’ll learn…
Sounds like someone you’re trying to hire? We’ve got your back. We scoured popular hiring portals like LinkedIn and Indeed for commonalities in SEO Specialist job descriptions. Then we asked…
256 blog posts 181 YouTube videos 260 email newsletters 3,000+ tweets 3 courses Of course, I’m far from the only person responsible for this output. But I think it’s safe to say…
Why? Because you have to win the click. And that’s the job of the headline. In this post you’ll learn how to write an irresistible headline that attracts clicks without…
It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How…
But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and…
In other words, it’s the process of understanding who your business is targeting so you can better position your marketing strategy. In this guide, you’ll learn: The role of market…
In this guide, we’ll cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search…
More crawling doesn’t mean you’ll rank better, but if your pages aren’t crawled and indexed they aren’t going to rank at all. Most sites don’t need to worry about crawl…
Having a marketing strategy is more crucial than ever. We’re swamped with new technologies, growth hacks, and “must-try” marketing tactics. A solid marketing strategy will help you to focus on…
Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this…
But how exactly do you do local keyword research? In this guide, you’ll learn: Why local keyword research is important How to do local keyword research How to deal with…