Latest SEO News & Tips From Search Engine Journal Blog

Yoast fixed an AI-related bug that injected unintended HTML classes into content generated by its SEO Premium plugin. The post Yoast SEO Plugin Bug Injects Hidden AI HTML Classes appeared…

AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links. The post Agentic AI In SEO: AI Agents…

Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content. The post Yoast SEO WordPress Plugin Adds Support For LLMs.Txt…

Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook —…

In this Ask an SEO, we look at how affiliate marketers are adapting their strategies with AI tools – and where caution is still needed. The post Ask An SEO:…

OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first…

Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.

Google’s CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search The post Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web appeared…

Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on…

Learn more about Google AI Mode through Barry Adam’s perspective and its impact on search results and user interaction. The post Google AI Mode: First Thoughts & Survival Strategies appeared…

Google voluntary buyouts target U.S. Search and Ads staff amid AI restructuring. What does this mean for future layoffs and team priorities? The post Google Offers Voluntary Buyouts To Core…

Google’s John Mueller showed how to diagnose a search visibility issue that was apparently triggered by a domain migration. The post Google Shows Why Rankings Collapsed After Domain Migration appeared…

Not all SEO scales the same. This piece breaks down when product-led strategies work – and when they don’t. The post 3 Examples Of Product-Led SEO appeared first on Search…

What’s behind those sudden traffic surges in GA4 that GSC doesn’t show? This breakdown explains the key technical differences. The post Ask An SEO: Why Is GA Reporting Higher Organic…

Google responds to a publisher’s concern about crawl budget and rankings due to Googlebot’s requests for non-existent pages The post Google Responds To Site That Lost Ranks After Googlebot DDoS…

A Google research paper confirms that a local search indexing system has been in use for over a year in Search and Maps The post Google’s Local Job Type Algorithm…

New data shows that AI search traffic overwhelmingly comes from desktop devices rather than mobile. The post Newly Released Data Shows Desktop AI Search Referrals Dominate appeared first on Search…

A respected SEO expert calls out marketers who overstate the complexity of Google’s AI search The post Respected SEO Rockstar Deconstructs SEO For Google’s AI Search appeared first on Search…

Marketplaces win when SEO is baked into the product. Kevin Indig breaks down what’s working, and what AI will eat next. The post Effective Marketplace SEO Is More Like Product…

WordPress has released a plugin that achieves smooth transitions between pages without the tradeoffs of Single Page Applications The post WordPress Performance Team Releases New Plugin appeared first on Search…

Google has published official guidance on how to recover a website that is incorrectly filtered by the SafeSearch filter The post Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch…

Weigh the pros and cons of custom-designed vs. template websites so you can match your site to your growth stage, goals, and budget. The post Custom Vs. Template Website Design:…

This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO…

Recent Google patent shows how five kinds of real-world context can influence generated answers The post Google Patent On Using Contextual Signals Beyond Query Semantics appeared first on Search Engine…

In this Ask An SEO, Kevin Gibbons outlines where ecommerce category pages tend to fall short and how to align them with user intent. The post Ask An SEO: How…

Google Search Console fails to report 50% of search queries, leaving SEO professionals with incomplete data, according to research. The post Google Search Console Fails To Report Half Of All…

Too many teams chase SEO wins without direction. Learn how to create a roadmap grounded in strategy, aligned goals, and realistic execution timelines. The post How To Create An SEO…

Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget. The post How To Use LLMs For 301 Redirects At Scale appeared first…

Google’s Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn’t the primary issue. The post Google’s Gary Illyes Warns AI Agents Will Create…

Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO:…

Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata. The post Google Discover, AI…

Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search…

New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results. The post Is SEO Still Relevant In The AI Era? New…

Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do” The post Google’s CEO Says AI Overviews Website…

What actually moves the needle in international SEO? A closer look at common pitfalls, smart workflows, and overlooked opportunities. The post Deep Dive: International SEO In The Times Of AI…

Learn how to connect SEO rankings to real business results by aligning metrics with revenue goals, optimizing conversions, and turning search visitors into customers. The post Search That Sells: Connecting…

Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye. The post Google I/O 2025: The Background Google Didn’t Tell You…

Google claims AI search delivers “more qualified clicks” despite traffic losses. Are these changes helping publishers, or boosting its ads business? The post Google Claims AI Search Delivers ‘Quality Clicks’…

As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility. The post How To Measure Topical Authority [In…

Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts? The post Stop Focusing On Google, It’s Time to Focus On Being…

Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO. The post 30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click…

Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why. The post Ask An SEO: Why…

Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal. The post Googler’s Deposition Offers View Of Google’s Ranking Systems appeared first…

Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance. The post HTTP Status Codes…

Why relying on referral traffic may create an SEO weakness that can undermine long-term growth. The post How Referral Traffic Undermines Long-Term Brand Growth appeared first on Search Engine Journal.

Google clarifies that links in AI Overviews all share a single position in Search Console reports. The post Google Clarifies: AI Overview Links Share Single Position In Search Console appeared…

Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines. The post The Rise Of Privacy-First Search Engines…

Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact your content visibility. The post How To Increase Google Discover Visibility Naturally Using These Ranking…

Lost your website after a hosting dispute? Here’s how to bounce back with recovered content, smart redirects, and a stronger foundation. The post Ask An SEO: How Do I Rebuild…

Google’s John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact international SEO and what adjustments your strategy needs. The post Google Reminds That…

This article explores how AI-driven search is reframing brand visibility and offers a framework to help marketers respond effectively. The post The Triple-P Framework: AI & Search Brand Presence, Perception…

Experienced SEOs report trouble getting hired. Is AI screening to blame? The post Is The SEO Job Market Undergoing A Major Shift? appeared first on Search Engine Journal.

Google’s AI-powered security now blocks 20x more scams in search results, Chrome, and Android. The post How Google Protects Searchers From Scams: Updates Announced appeared first on Search Engine Journal.

Google pushed back against news reports of shrinking Search demand, pointing to “overall” search query growth and feature adoption The post Google Disputes News That Search Engine Use Is Falling…

Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition? The post Apple May Add AI Search…

It’s not your SEO strategy. It might be the hidden silos that choke ROI, delay execution, and derail even your best-laid digital plans. The post Internal Silos Are An Overlooked…

Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled? The post Testing Google’s Post-AIO Traffic Claims appeared first on Search…

A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall. The post Google’s Walled Garden: Users Make 10 Clicks…

Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content The post Google’s Updated Raters Guidelines Target Fake EEAT Content appeared first…

Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta The post Google Shares Insight About Time-Based Search Operators appeared first on Search Engine Journal.

Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data. The post Server-Side vs. Client-Side Rendering: What Google Recommends…

Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices. The post Yelp Vs. Google Antitrust Case…

Reddit expanded its global reach in Q1 2025, with logged-in and logged-out user activity growing sharply in both the U.S. and international markets The post Reddit Q1 Report: What It…

Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings? The post 33% of Google Users…

Search visibility is shifting as AI Overviews replace organic listings across a growing number of industries. The post Google Expands AIO Coverage In Select Industries appeared first on Search Engine…

Google announced a new series of multi-day events called Deep Dive for in-depth coverage of the technical and marketing sides of SEO The post Google Is Launching Search Central Deep…

Stop obsessing over 500 searches. This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset. The post Ask An SEO:…

You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales…

Google’s recently updated Search Quality Raters Guidelines reflect Google’s search ranking priorities The post Google’s Updated Raters Guidelines Refines Concept Of Low Quality appeared first on Search Engine Journal.

Google’s John Mueller answers why a landing page about a domain migration ranks for an e-commerce search query The post Google Answers Why Landing Page Ranks For An E-Commerce Query…

After 12 years and 500+ audits, here are 11 SEO lessons that can save you time, money, and frustration on your journey to better rankings. The post 11 Lessons Learned…

SEO legend Todd Friesen names seven SEO fundamentals for winning in AI search, and it’s still called SEO The post SEO Rockstar Names 7 SEO Fundamentals To Win In AI…

Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research. The post Google & Apple Maps: 20% of Local Searches Now Start…

Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google. The post We Figured Out How AI Overviews Work [& Built A…

Google Discover desktop data is already trackable in Search Console. Here’s how to prepare ahead of the full rollout. The post Google Discover Desktop Data Already Trackable In Search Console…

Explore how brand building can align with your business goals and create lasting value, even if it initially reduces traffic. The post Ask An SEO: How To Convince C-Suite To…

Google updated the Googlebot-News documentation to remove wrong information The post Google Clarifies Googlebot-News Crawler Documentation appeared first on Search Engine Journal.

Google’s updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal The post Google Updates Gemini/Vertex AI User Agent Documentation appeared first on Search…

Explore an exhaustive list of new search engine options and how their technology changes the online search game. The post 25 Alternative Search Engines You Can Use Instead Of Google…

Google AI Overviews reaches 1.5 billion monthly users with Alphabet’s Q1 earnings showing 10% search revenue growth. The post Google’s AI Overviews Reach 1.5 Billion Monthly Users appeared first on…