Latest SEO News & Tips From Search Engine Journal Blog

Google’s VP of Search said which kind of content gets more clicks in AI Overviews. The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search…

Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. The post AI Is Rewriting Local Search:…

The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI…

The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever. The post The Same But Different: Evolving Your Strategy For AI-Driven…

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first…

Automattic’s counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO. The post Automattic’s Legal Claims About SEO… Is This Real?…

With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement. The post How Agentic Browsers Will Change Digital Marketing appeared first…

Google’s John Mueller said case sensitivity matters and SEOs shouldn’t just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal.

What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown. The post The Impact Of AI…

Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh…

Google quietly signals that NotebookLM will not obey the robots.txt protocol. This how to block it. The post Google Quietly Signals NotebookLM Ignores Robots.txt appeared first on Search Engine Journal.

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete…

Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first…

How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search. The post AI Search Playbook: The Strategy…

Google’s VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. The post Google Explains Next Generation Of AI Search…

Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO. The post How To Use…

Google’s Robby Stein explained what creators should consider in terms of AEO/GEO The post Google Answers What To Do For AEO/GEO appeared first on Search Engine Journal.

Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles. The post Why AI Content All Sounds the Same…

As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation. The post Measuring When AI Assistants And Search…

Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand’s online visibility and success? The post Are LLM Visibility Trackers Worth It? appeared first on…

Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first…

Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success. The post How To Win…

AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends. The post How Structured Data Shapes AI Snippets And Extends Your Visibility Quota…

The second part of Kevin Indig’s AI Mode study breaks down what’s measurable, what’s myth, and where visibility is really earned. The post Google’s AI Mode SEO Impact | AI…

Google’s Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. The post Google’s Preferred Sources Tool Is Jammed…

Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines. The post AI in SEO: 5…

In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC. The post Google Says It Surfaces More…

Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search…

Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximizing AI Visibility: How to…

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete…

Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on…

With search traffic flat and AI accelerating zero-click, publishers face a survival test that demands SEO maturity and sharper strategies. The post AI Survival Strategies For Publishers appeared first on…

We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search. The post Your Brand Is Being Cited…

Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine…

French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site. The post The AI Search Visibility Audit: 15 Questions Every CMO…

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first…

When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine. The post SEO Is Not A Tactic. It’s Infrastructure For Growth appeared first on…

You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on. The post How And Why Google Rewrites Your Hard-Earned…

Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility. The post How Google Discover REALLY Works appeared first on Search Engine…

When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience. The post The CMO-CTO Power Struggle: Solving The Web…

Google’s new BlockRank AI ranking method could make advanced semantic search accessible to everyone. The post Google’s New BlockRank Democratizes Advanced Semantic Search appeared first on Search Engine Journal.

Transform your approach to local search. Accurate information and AI readiness are essential for visibility in today’s search engines. The post The AI Search Effect: What Agencies Need To Know…

Google Chrome will enable “Always Use Secure Connections” by default in October 2026, warning users before accessing public sites without HTTPS encryption. The post Chrome To Warn Users Before Loading…

Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. The post Google Deprecates Practice Problem Structured Data…

As AI Overviews reshape discovery, Dan Taylor challenges SEOs to move beyond revenue metrics and start quantifying user alignment and trust. The post Time We Actually Start To Measure Relevancy…

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. The post Google Q3 Report: AI Mode,…

When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan. The post Ask An SEO: How To Manage Stakeholders When An…

A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics. The post Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight appeared first on Search…

Google announced a revolutionary update to voice search that uses AI to make it faster and more accurate The post Google Announces A New Era For Voice Search appeared first…

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing. The post Bing Supports data-nosnippet For Search Snippets &…

Google’s Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged. The post Google Lighthouse 13 Launches With Insight-Based Audits…

A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first…