Latest SEO News & Tips From Search Engine Journal Blog

Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How Much Code Should SEO Pros Know? Google…

Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search. The post Google’s AI Search Journeys Are Reshaping…

LLM tools appear to be gaining maturity, though there are differing views on what should be tracked.. The post LLM Visibility Tools: Do SEOs Agree On How To Use Them?…

Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance. The post New Google AI Mode: Everything You Need To Know & What To…

AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links. The post Agentic AI In SEO: AI Agents…

As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine…

Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings. The post Google’s Quality Rankings May Rely On These Content…

Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared…

Google’s John Mueller explains what site owners should expect after implementing SEO changes. The post Google Explains How Long It Takes For SEO To Work appeared first on Search Engine…

You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site. The post Ask An SEO: How…

Google’s John Mueller clarified that submitting a link disavow file does not trigger immediate action and explained the reason why. The post Google Explains Why Link Disavow Files Aren’t Processed…

Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals. The post Google’s John Mueller: Core Updates Build…

New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here’s a closer look at what this means for marketers. The post The AI Desktop/Mobile Divide: 90% Of…

Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared…

Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy The post Google’s New MUVERA Algorithm Improves Search appeared first on Search Engine Journal.

As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine…

Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your…

Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry. The post Jill Whalen’s SEO Legacy Still Shapes The Industry appeared first…

What makes a great SEO hire in today’s market? Helen Pollitt covers which skills count and where AI fits on this week’s Ask An SEO. The post Ask An SEO:…

Google’s June 2025 core update is now rolling out and may take up to three weeks to complete. The post Google Rolls Out June 2025 Core Update appeared first on…

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy. The post Kevin Indig: SEO Has Changed Forever. What…

Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.

Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it. The post Query Fan-Out appeared first on Search Engine…

OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first…

Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. The post Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion appeared…

Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook —…

Google explains when it’s time to hire an SEO and cautions about a major red flag to watch for. The post Google’s Advice On Hiring An SEO And Red Flags…

Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content. The post Yoast SEO WordPress Plugin Adds Support For LLMs.Txt…

SEO expert Bill Hunt outlines how better integration, early involvement, and semantic focus support performance in AI search. The post Stop Retrofitting. Start Commissioning: The New Role Of SEO In…

Google encourages publishers to be realistic about the kinds of searches their content should appear for. The post Google Explains How To Approach Content For SEO appeared first on Search…

Previsible has acquired Internet Marketing Ninjas to expand its link building and digital PR services, with both operating as separate brands The post Internet Marketing Ninjas Acquired By Previsible appeared…

Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility? The post Google Tests ‘Preferred Sources’ To Personalize Top Stories In…

Yoast SEO breaks free of the CMS paradigm and now provides readability and keyword feedback within Google Docs. The post Yoast SEO Functionality Is Now Available Within Google Docs appeared…

Yoast fixed an AI-related bug that injected unintended HTML classes into content generated by its SEO Premium plugin. The post Yoast SEO Plugin Bug Injects Hidden AI HTML Classes appeared…

Independent publishers want the option to opt out of Google’s AI Overviews without being excluded from the search results. The post Google AI Overviews Target Of Legal Complaints In The…

Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance. The post The Smart SEO Team’s Guide To Timing & Executing…

OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source. The post OpenAI Quietly Adds Shopify As A Shopping Search Partner appeared first on Search Engine Journal.

Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings. The post Human-Centered SEO: How To Succeed While Others Struggle With AI appeared first…

In this Ask an SEO, we look at how affiliate marketers are adapting their strategies with AI tools – and where caution is still needed. The post Ask An SEO:…

In this week’s Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities. The post Keywords Are Dead, But…

Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week’s Ask An SEO. The post Ask An SEO: Balancing Content That…