Latest SEO News & Tips From Search Engine Journal Blog

Streamline your work by using the AI prompts provided to quickly find migration issues and ensure all aspects are addressed before launch. The post How To Identify Migration Issues Quickly…

It’s not your SEO strategy. It might be the hidden silos that choke ROI, delay execution, and derail even your best-laid digital plans. The post Internal Silos Are An Overlooked…

Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.

You: get a complete picture of your rankings and analyze your SEO results.Your clients: get professional, white-labeled, modern reporting to put them at ease. The post Huge Update: Leading Rank…

Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories. The post 8 Engaging Infographic Types & How To…

Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities? The post How To Target Multiple Cities Without…

In six weeks post-launch, Snapchat+ has amassed over a million subscribers. Building on this momentum, Snapchat+ is launching four new features at no added cost. The post Snapchat+ Adds New…

Save resources by optimizing your use of bottom of funnel keywords (BOFU). Learn its importance and how to measure conversion in this guide. The post Why Brands Should Prioritize Bottom…

Learn what marketing strategies are helping successful businesses thrive and grow in today’s remote-first landscape. The post Do This, Not That: Your Guide to Successful Marketing in 2021 appeared first…

In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns. The post What Is The Best Conversion…

Wix launches Wix Headless, enhancing developer flexibility and scalability by integrating its business solutions across various tech stacks. The post Wix Breaks New Ground With Launch Of Wix Headless appeared…

Thinking of getting into SEO or advancing in the field? These tips and examples will help promote your skills and get your SEO resume noticed. The post How To Write…

Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it. The post GA4: The Good,…

YouTube Shorts creators can now join YouTube’s Partner Program and earn money with their content. Learn about the requirements and how the revenue-sharing model works. The post YouTube Shorts Monetization:…

Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post A Complete Guide To the Google…

Bing launches AI-powered captions for search results to provide more informative snippets and enhance the search experience. The post Bing Employs GPT-4 To Write Custom Search Snippets appeared first on…

Google is hit by a spam attack that’s continued unabated for days, creating the perception that Google is helpless to stop it The post Google Search Overwhelmed By Massive Spam…

Don’t miss out on the latest Google Business Profile enhancements! Regularly monitor and optimize your profile for accurate information with this in depth guide. The post Google Business Profile: A…

This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build…

Go beyond linear purchase funnels. Understand what drives user behavior and how to optimize your content strategy with this insightful post. The post Messy Middle: Using Human Biases To Optimize…

Google recommends adding an author’s URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding…

Live updates on a ranking glitch impacting Google search results – a separate ranking issue to the core update that is affecting search results. The post Google Ranking Glitch: Live…

Take your SEO strategy global with this comprehensive guide. Learn how to optimize your website for different markets and languages. The post Getting Started In International SEO: A Quick Reference…

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The post LinkedIn Virtual Event Attendance Up 231%…

Learn how to improve your online reputation with new consumer trends, a step-by-step method of gathering more reviews, and more. The post Local SEO: Top 6 Ways To Get Higher…

Google expands ‘Circle to Search’ to its iOS apps, enhancing visual search for iPhone users. The post Google Brings Circle To Search To iPhone appeared first on Search Engine Journal.

Is your SEO career at risk in the era of AI? Find out how to excel and make an impression in this new SEO landscape. The post Ask An SEO:…

Moz’s new Brand Authority metric quantifies brand strength, offering greater insight into online and offline influences. Explore 500 US brands ranked by highest Brand Authority. The post Moz Launches Brand…

Weigh the pros and cons of custom-designed vs. template websites so you can match your site to your growth stage, goals, and budget. The post Custom Vs. Template Website Design:…

Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. The post Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion appeared…

OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks. The post OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning appeared first on Search Engine Journal.

Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types…

Creating content for your website, but not seeing the results you desire? Let’s solve those worries by looking at how scalable content marketing can help. The post How To Scale…

Does a security header that enforces an HTTPS connection also provide a ranking influence? The post Google Answers If Security Headers Offer Ranking Influence appeared first on Search Engine Journal.

Engaging and easy-to-find content is critical to your success. Are you doing all you can to improve on page SEO? The post 7 Ways To Tweak Your Content For Better…

A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling. The post How Storytelling Fuels Reporting Your Clients Can…

Technical SEO professionals need to diagnose and provide solutions for a better, more user-centric experience. Here’s what you need to know about improving CWV. The post Advanced Core Web Vitals:…

Open-source browser Brave seeks to provide better answers to queries by using online human conversations, rather than SEO content. The post Brave Search Launches Discussions To Provide Better Search Answers…

Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. The post Twitter Cancels AMP…

Let’s take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared…

Explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into as you plan for the months and years ahead. The post 10 Digital Marketing…

John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic The post Why Search Console and Analytics Differ in Discover Reporting appeared…

Discover the role of alt text as a potential ranking factor and enhance your understanding of SEO practices. The post Is Alt Text A Ranking Factor For Google Image Search?…

Download our 2023 Ranking Factors guide, and learn which key changes in the Google’s ranking systems and signals can help you shape your SEO strategy. The post Ranking Factors That…

Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics…

Google is rolling out the November 2023 reviews update, which is the last standalone update. Google will regularly assess review content quality going forward. The post Google Rolls Out November…

Unveil strategies for omni-channel storytelling and discover how Generative AI has added a new element to search-friendly formats. The post The Role Of Blog Content And Multiple Search-Friendly Formats In…

Discover how to create content related to your business tangentially, attracting a wider audience and boosting brand visibility. Learn about unconventional keyword research method. The post Tangential SEO: Finding Keywords…

John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away…

Google Search streamlines access to healthcare information, leverages AI for provider verification, and boosts mental health helpline visibility. The post Google Enhances Healthcare Info Access For US Searchers appeared first…

Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare. The post Google Plans to Sunset Expanded Text Ads:…

In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. The post Google Removed 7…

Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of…

Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. The post Google Updates Search Console To New Item Classification…

Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links. The post How to Create Linkable Content appeared…

Google’s John Mueller says fixing hierarchical structure of headings won’t change your rankings The post Google Says Fixing Headings Won’t Change Rankings appeared first on Search Engine Journal.

A technical SEO focused checklist for agencies for highly functional and repeatable SEO workflows. The post Pro-Tech SEO Checklist For Agencies appeared first on Search Engine Journal.

Jetpack WordPress plugin joins a growing list of social sharing apps and services that are leaving Twitter The post Jetpack for WordPress: End of Twitter Auto-Sharing appeared first on Search…

This post explores tried and tested SEO Tactics so you can stand out in search results and position yourself for long-term success. The post 9 Actionable Steps to Improve Your…

Find out how Agentic AI simplifies SEO workflows, allowing human experts to leverage agents for increased efficiency and improved rankings. The post Agentic AI In SEO: AI Agents & Workflows…

Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The post Meta Reports First Ever Decline In…

Search visibility is shifting as AI Overviews replace organic listings across a growing number of industries. The post Google Expands AIO Coverage In Select Industries appeared first on Search Engine…

Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites The post Nine WordPress Plugins Expose Over 1.3…

Is your site mobile-ready? Check out these 7 ways a responsive, user-friendly website design benefits your SEO. The post Top 7 SEO Benefits Of Responsive Web Design appeared first on…

Google’s John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. The post Semantic HTML: Not A Ranking Factor But…

Educate your CFO about opportunities in Enterprise SEO when you present it like a financial portfolio. Read on to learn how to do just that. The post SEO And The…

Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. Here’s all you should know before you start responding. The post A Guide to…

Be inspired by these 14 Shopify stores using SEO-friendly elements to optimize their stores and attract more organic traffic and sales. The post 14 Stellar SEO-Friendly Shopify Store Examples For…

How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents. The post SEO Salary Report 2021:…

Are JavaScript redirects the best solution? Ensure you are not wasting crawl budgets by learning when and where to use them for better SEO. The post Are Javascript Redirects SEO…

What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap…

New platform makes it easy and fast to create an online presence with WordPress The post Bluehost Unveils AI-Powered WordPress Platform appeared first on Search Engine Journal.

Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI. The post Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack appeared…

WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally. The post WordPress 6.0.1 Maintenance Update Released…

Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search…

YouTube creators can now optimize educational videos with additional metadata, which will be displayed in search results in the future. The post YouTube Rolls Out New Metadata For Educational Videos…

Uncover the power of E-E-A-T strategies in international ecommerce. Learn from a successful case and boost your online presence worldwide. The post How To Leverage Expertise And Authority To Boost…

At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. The post Google I/O Search Console…

Google releases BARD, an AI chatbot entering the market to compete with OpenAI’s ChatGPT and Microsoft Bing Chat. The post Google Launches BARD AI Chatbot To Compete With ChatGPT appeared…

Google’s John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution. The post Google: No Rush…

Google abruptly stops supporting the video carousel (limited access) rich results structured data and removes the documentation The post Google Ends Video Carousel Structured Data Test appeared first on Search…

Google Search Console API offers developers four in-depth search performance data methods, enabling data-driven website optimization and improved performance. The post Google Search Console API: A Powerful Tool For Data-Driven…

HTML tags are crucial for SEO more than ever before. In this post, I’m sharing the top 10 HTML meta tags you need to know. The post 10 Most Important…

It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here. The post What Is Conversion Rate…

Google answers if Core Update loss of rankings is due to a soft penalty that stops websites from appearing in the search results The post Google Answers If Core Update…

Gain insights into algorithm updates and their effects on Google search rankings for different industries in this latest analysis. The post David Vs. Goliath [Part 2]: Algorithm Updates Have Become…

Google’s John Mueller confirms core updates impact the search engine’s AI-powered overviews. The post Google Confirms AI Overviews Affected By Core Updates appeared first on Search Engine Journal.

Google published case study showing how a simple meta tag can increase clicks from Discover by over 300% The post Google: Increase Discover Traffic with Max Image Preview Tag appeared…

Learn the key stages of a successful link-building campaign—from site finding and outreach to content creation and beyond. The post The Lord of The Links: Links of Power [Webinar] appeared…

Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience. The post Instagram Launches New Ways For Creators To Earn Revenue appeared first on…

Winning enterprise SEO clients isn’t just about technical brilliance – it’s about understanding their planning cycles, building trust, and aligning with their priorities. The post The One Thing SEO Agencies…

Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO. The post Local SEO Guide For Ecommerce…

Reddit leads in search visibility growth, according to a SISTRIX report, raising questions about Google’s preferences for user-generated content (UGC). The post Does Google Favor UGC? Reddit Leads In Search…

Google Business Profile suspensions are rising, with appeal times now hitting five weeks. Experts say one thing is clear: Don’t make any changes. The post Google Business Profile Suspensions Rise,…