Maximize the effectiveness of your international SEO strategies with GA4. Analyze key metrics and dimensions to refine your approach and drive better results. The post How To Leverage GA4 For…
Google’s AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance The post Google AI Overviews Trending Toward Authoritative Sites appeared first…
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today. The post [SEO & PPC] How To Unlock Hidden Conversion Sources…
Google clarifies advice surrounding the use of noindex for publishers concerned about syndicated news content outranking original sources. The post Google Recommends Noindex For Syndicated News Content appeared first on…
Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Stats Every Marketer Should Know…
Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first…
Do you think AMP has an impact on search results? Find out if it’s a ranking factor here. The post AMP: Is It a Google Ranking Factor? appeared first on…
Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs…
How do you write an Instagram bio that wows in under 150 characters? Take note of these 5 great examples to inspire your brand. The post 5 Excellent Brand Instagram…
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank &…
With generative AI advances, can technology discern human vs. AI-generated content? We review research claiming built-in biases and accuracy gaps in AI detectors. The post Should You Trust An AI…
Learn about the Amazon A9 ranking algorithm and how to do SEO so your listings stand out in the world’s largest marketplace. The post Amazon SEO: A Comprehensive Guide For…
We’ve reached out to the thought leaders in the social media sphere and asked what trends we can expect to see making waves in 2023. The post Expert Social Media…
Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn. The post 5 Pro Tips To…
In our State of SEO report, we asked working SEO pros about what results clients expect from SEO and what clients really think about SEO. The post SEO Clients Report…
An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers. The post 4 Quick Tips…
Want to engage your audience with WhatsApp marketing? Get to know the latest features and how to leverage the Business App vs API. The post Dominating Your WhatsApp Marketing Strategy…
Every business needs SEO as part of its marketing plan. Here’s a guide to developing a case your boss can be happy signing off on. The post Building An SEO…
How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw. The post How Decentralized Web3 Is Changing Online…
Website crawling is fundamental to SEO. Help the search engine bots discover your content more efficiently when you follow these top 5 tips. The post Website Crawling: The What, Why…
Here’s your cheat sheet of three potential mistakes you could be making, from content creation to SEO attribution. The post 3 Ecommerce SEO Strategy Mistakes To Avoid & How To…
Newly formed WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes The post WordPress Takes Steps to Achieve Performance Lead appeared first…
WP Engine announced that .htaccess will no longer be supported. Believe it or not, this might be the future of web hosting The post WP Engine Ending Support for .htaccess…
Don’t let irrational fears about AI and outsourcing worry you about job security. Help out HR, customer support, and the C-suite with this guide. The post Your SEO Skills Are…
Get organizations to see the value in your business. Discover how to apply for grants and grow your community-based business with this guide. The post How I Secured $300k In…
Google Bard rolls out major expansion with new features, languages, and availability in additional countries. The post Google Bard Expansion: New Features, New Languages, New Countries appeared first on Search…
Google’s John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions The post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal.
Google’s John Mueller shares insight about the time it takes to process changes to a larger site The post Google: Changing URLs On Larger Sites Takes Time To Process appeared…
You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. The post 10 Successful Ways To Improve Your…
Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. The post Google Page Experience Algorithm Update…
Google ranking factors are a hot topic in the SEO industry. We’re talking about a few key ranking factors and what it means for you. The post Google Ranking Factors:…
Google is rolling out a new “Subscribed Content” report in Search Console for publishers using Reader Revenue Manager. The post Google Search Console Launches “Subscribed Content” Report appeared first on…
Experience the future of search with Google’s innovative Search Generative Experience (SGE) and explore the effectiveness of AI-powered overviews against standard SERP features. The post Google Search Generative Experience: A…
Google’s documentation for how to control search snippets was updated to include examples of good and bad meta descriptions. The post Google Updates Documentation On Meta Descriptions appeared first on…
Uncover the true importance of SEO and search engines in the ever-changing digital landscape. Learn why it’s crucial to adapt your strategy. The post Why Search (And The User) Is…
Get insights into the competition between Google and Microsoft Bing in the AI era. Understand the market share dynamics and the impact of artificial intelligence. The post Google vs Microsoft…
Show how much revenue you think your SEO changes are going to make. Here’s how you can set up tracking for customers and revenue. The post How To Track Customers…
Google’s Martin Splitt shares SEO strategies for multilingual websites, focusing on structure, hreflang attributes, and language selection. The post Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites appeared…
Google Chrome’s documentation for Core Web Vitals was updated with more information about Interaction To Next Paint (INP) scores The post Core Web Vitals Documentation Updated appeared first on Search…
A LinkedIn study finds 91% of job seekers are more inclined to apply for a position if the job posting includes the salary range. The post LinkedIn Data: 91% Of…
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features. The post Meta Expands Facebook…
A four-day workweek experiment at SEJ revealed inefficiencies, led to better work-life balance, and showed that saying “no” can increase productivity. The post Oh, the 4-Day Workweek? We Crushed It….
OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI…
Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. Reserve your spot today! The post Mastering Performance Marketing: How To Take Your Campaigns From Good To…
Learn to create compelling content consistently and revolutionize your SEO strategy with Semrush’s new AI writing tool. The post How To Unlock SEO Success With Semrush’s New AI Content Creation…
Excel may not look like a fancy, paid SEO tool, but it remains one of the most versatile tools in an SEO professional’s toolbox. The post Using Excel For SEO:…
SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry. The post SERP Trends & Top Keyword Data By Industry…
Avoid cannibalizing your own pages and start making your pages official with canonical links and site mapping. The post How Can We Solve Autogenerated URL Errors Once & For All?…
When choosing the best CMS for your business, it’s important to consider your specific needs, as well as the technical capabilities and resources available. The post The 4 Best Content…
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos. The post TikTok Has A…
Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users. The post Twitter Rolls Out 7…
Learn what First Input Delay (FID) is, what causes it, and different solutions for improving this Core Web Vitals metrics. The post First Input Delay – A Simple Explanation appeared…
Tesla CEO decides not to join Twitter’s board of directors less than a week after becoming the social media company’s largest shareholder. The post Elon Musk Not Joining Twitter Board…
What are writers, editors, and content marketers using now to research and produce top-quality content? Our experts share over 30 top content tools to try. The post What’s In Your…
WordPress announced a decision to formally reassess the highly controversial WebP by Default feature The post WordPress Reconsiders WebP By Default Proposal appeared first on Search Engine Journal.
Discover examples of other brands who have posted successful marketing campaigns on YouTube to help yours reach new audiences. The post 10 YouTube Marketing Strategies & Tips (With Examples) appeared…
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score. The post Google Ads Introduces New Recommendations…
While it’s understood that Google employs links as a factor for ranking, the question remains: do sitewide links influence your organic search rankings? The post Are Sitewide Links A Google…
A report from Google’s Search Liaison suggests the company needs to clarify what “people-first” content means for publishers. The post Google Search Liaison Gives Rare Glimpse Into Feedback Process appeared…
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile…
Google’s John Mueller offers advice on the use of SEO tools that tell you what to write The post Google: Don’t Rely On SEO Tools To Tell You How To…
Google Chrome’s latest update for mobile users includes more search suggestions, trending searches, and enhanced Touch to Search functionality. The post 4 Google Chrome Updates For Enhanced Mobile Search appeared…
Navigate the nuances of Gen Z marketing, recognizing the impact of a digital-first upbringing. Consider this approach with online, social media, and local experience. The post How Gen Z Are…
Google’s John Mueller advises how to regain search rankings after the ‘Japanese keyword hack attack.’ The post Google’s John Mueller Offers Help With Spammy Foreign Language Hack appeared first on…
Take a closer look at various SEO considerations and learn how you can more effectively use keywords to drive search traffic. The post 12 Actions That Help Improve Your Google…
As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool. The post Google Looks Back…
Google’s John Mueller answers the question: Does changing content based on a visitor’s country impact SEO? The post Google Answers If Different Content Based On Country Affects SEO appeared first…
Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing models The post Google’s New Pathways AI Is Closer…
Google’s updated guidance announces they changed what will trigger video thumbnails to appear in the SERPs The post Google Reduces What Triggers Video Thumbnails In The SERPs appeared first on…
Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. The post Google Says Emojis Won’t Hurt Or…
Turn visitors into customers with the right landing page builder. Choose from our top nine picks to elevate your marketing efforts. The post The 9 Best Landing Page Builders For…
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds. The post Google In Hot Water: Billions At Stake As…
Google experts caution: “site:” has limits. For full indexing insights, rely on Search Console instead. The post Google’s “Site:” Operator Won’t Show You Everything That’s Indexed appeared first on Search…
Google’s Search Relations team provides insights into controlling Googlebot’s interactions with webpages on the latest ‘Search Off The Record’ podcast. The post How To Control Googlebot’s Interaction With Your Website…
Google AI Overview citations were generally stable in October and November but growth in more granular queries surged The post New Report Shows AI Overviews Trends Are Stabilizing appeared first…
Your inbound link counts look good on that SEO tool, but all those links aren’t worth squat if they’re not pointing to the right pages. The post The Link Building…
Microsoft enhances Bing search with new language models, claiming to reduce costs while delivering faster, more accurate results. The post Bing Search Updates: Faster, More Precise Results appeared first on…
AI is reshaping enterprise SEO in 2025, driving change through multimodal strategies and cross-platform integration to help brands stay ahead in a new digital era. The post 5 Key Enterprise…
Watch on-demand as we demystify the latest trends, from AI to GEO, and provide actionable insights to help you achieve tangible results in 2025. The post 2025 Marketing Trends: The…
Google publishes new Robots.txt documentation that provide SEOs and publishers with a refresher on how to control search crawler behavior The post Google Publishes New Robots.txt Explainer appeared first on…
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies. The post AI & SEO-Driven Content Marketing: How To Calculate True…
Build on the human connection to better capture your B2B audience. Here’s how to choose interviewees, plus tips and sample questions to get you started. The post Interviewing Niche B2B…
See how Google perceives your page performance with bulk page speed tests using the Page Speed Insights API and this Python script. The post Bulk Loading Performance Tests With PageSpeed…
In this article, we will explore what Domain Authority is and the evidence as to whether it is a Google ranking factor. The post Domain Authority: Is It A Google…
Want to track your site’s performance, analyze keywords, and ensure mobile-friendliness? Discover the best tools for performing a comprehensive SEO audit in this guide. The post The Ultimate Guide To…
Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared…
Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages? The post Amazon Raises Affiliate Commission Rates appeared first on Search Engine Journal.
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio. The post How To Spy On Competitors With Python & Data…
Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI. The post Boost Organic & Paid Traffic: How To Bring Your SEO &…
Twitter’s transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations The post Twitter Transparency Report Shows Dark…
Google explains its nuanced approach to ranking recipes, balancing searcher convenience with respecting author intent. The post Google Explains How It Ranks Recipe Website Content appeared first on Search Engine…
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first…
Learn why precise conversion tracking is crucial for your expansion efforts. Discover how to set it up and measure long-term results effectively. The post How To Use Market-Specific Conversion Tracking…
Discover the impact of business operating hours on visibility in local searches and maps, as Google acknowledges ‘openness’ as a local search ranking factor. The post Google Confirms Business ‘Openness’…
Google’s Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results. The post Google Confirms Update to Generating Web Page Titles appeared…
Understand the types of machine learning, explore ethical considerations, and gain insights from impactful 8 real-world examples. The post Machine Learning Examples In The Real World (And For SEO) (Festive…
How can you use ‘organization’ structured data to help Google better understand your content and optimize for rich results? The post A Guide To ‘Organization’ Structured Data For Google Rich…
Learn how multi-touch attribution can help you better understand your customer journey. Blend first & last-touch data to find key marketing insights. The post 6 Ways To Supercharge Your Campaign…
Explore the influence of AI on user interactions. Does it enhance experiences or compromise authenticity? Delve deeper to uncover insights. The post Navigating The Intersections Of Technology And Human Interaction…
Discover how to demonstrate expertise, authority, trustworthiness, and experience for your content by learning about the latest updates to Google’s search quality rater guidelines. The post Google E-E-A-T: What Is…