Latest SEO News & Tips From Search Engine Journal Blog

Here are the 10 SEO competitive analysis tools that you need to know. The post 10 Tools You Can Use For SEO Competitive Analysis appeared first on Search Engine Journal.

Like a marketing octopus, there are eight important appendages to a good content strategy. Let’s run through them in the order you should create them. The post 8 Elements Of…

Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you. The post 8 TikTok Power Features & Benefits for Digital…

Google’s Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search…

Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To…

The makers of the popular Astra WordPress theme updated their Starter Templates Library Plugin with new development features and 100+ free templates The post Updated WordPress Plugin Offers 100+ Free…

Google’s John Mueller answers whether a brand mention is treated like a link The post Does Google Treat Unlinked Mentions Like Links? appeared first on Search Engine Journal.

Google’s John Mueller offers advice on how to choose structured data The post What Structured Data to Use and Where to Use it? appeared first on Search Engine Journal.

Dynamic rendering can be an ideal temporary solution. Find out when to use it and questions you need to ask first with this detailed guide The post Dynamic Rendering: Should…

Stored XSS Vulnerability affects WordPress itself and can lead to full site takeover The post WordPress Stored XSS Vulnerability – Update Now appeared first on Search Engine Journal.

WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins The post WordPress Proposes Performance Team For Core Web Vitals appeared…

Check out these free SEO tools that can help you go from beginner to SEO pro. Get free link reports, indexability reports, and more. The post Free SEO Tools To…

Google’s Chrome team shares an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. The post Google Chrome Team…

Google says that disavowing random links that a tool has flagged is not a good use of time The post Google: Disavowing Random Links Flagged By Tools Is A Waste…

Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. The post Google Gives 3 Reasons Why FAQ Schema…

You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. The post 10 Successful Ways To Improve Your…

In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page experience factors. The post Google On How to Check…

Want to stand out in a sea of static content, boost your SEO, and grow your brand? Here’s why you should invest in interactive content. The post How Can Interactive…

Uncover the true importance of SEO and search engines in the ever-changing digital landscape. Learn why it’s crucial to adapt your strategy. The post Why Search (And The User) Is…

Get insights into the competition between Google and Microsoft Bing in the AI era. Understand the market share dynamics and the impact of artificial intelligence. The post Google vs Microsoft…

Google’s Martin Splitt shares SEO strategies for multilingual websites, focusing on structure, hreflang attributes, and language selection. The post Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites appeared…

Google Chrome’s documentation for Core Web Vitals was updated with more information about Interaction To Next Paint (INP) scores The post Core Web Vitals Documentation Updated appeared first on Search…

Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis here. The post How to Get Started With Keyword Research for SEO…

Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition. The post Meta Expands Ad Formats And…

Microsoft plans to move to a new feedback platform in October. Here’s what advertisers need to know! The post Microsoft Ads Announces Plans to Move to New Feedback Platform appeared…

Experienced SEOs report trouble getting hired. Is AI screening to blame? The post Is The SEO Job Market Undergoing A Major Shift? appeared first on Search Engine Journal.

Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal. The post Googler’s Deposition Offers View Of Google’s Ranking Systems appeared first…

Waited until the last minute and now you need to get your Core Web Vital numbers up? Try these hacks to get it done. The post 3 Simple PageSpeed &…

Does link velocity matter? Let’s have a look at its origins and see whether link velocity needs consideration in link building. The post Link Velocity: Is It A Ranking Factor?…

Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more. The post Craig Campbell Talks SEO Trends,…

Shopify is laying off 10% of workforce due to anticipated shopping trends that failed to materialize The post Shopify Lays Off 10% Of Workforce appeared first on Search Engine Journal.

Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions. The post Tracking Update Could Net Apple Billions In Search…

Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them. The post 404 vs. Soft 404 Errors: What’s The Difference &…

To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy. The post Travel Content SEO Strategy: How To…

Gain more control over what pages represent your content best – by placing canonical tags. Here’s what you need to know. The post What is a Canonical URL? A Guide…

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform…

Gutenberg 11.6 offers four important changes plus numerous other improvements and bug fixes. The post WordPress Releases Gutenberg 11.6 – Top 4 Achievements appeared first on Search Engine Journal.

WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors The post WordPress Template Plugin Vulnerability…

Jawed Karim, co-founder of YouTube, makes his feelings known about the removal of dislikes saying it’s not a good idea for creators. The post YouTube Co-Founder Is Against Removing Dislikes…

Learn how to read SERP Volatility charts. Gain insights, adapt, and control your online presence in an ever-changing search landscape. The post SERP Volatility: What You Need To Know appeared…

Google’s John Mueller answers the question: Does changing content based on a visitor’s country impact SEO? The post Google Answers If Different Content Based On Country Affects SEO appeared first…

SEO expert Bill Slawski shares details from a new patent that sheds light on how Google may use entities to interpret queries. The post Patent Reveals How Google May Interpret…

Turn visitors into customers with the right landing page builder. Choose from our top nine picks to elevate your marketing efforts. The post The 9 Best Landing Page Builders For…

Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. The post Google Updates Performance Max Best Practices Guide appeared first on…

In response to a question about why SEO tools don’t show all backlinks, Google’s John Mueller says it’s impossible to crawl the whole web. The post Google’s John Mueller: “It’s…

Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. The post How Google Analytics 4 Uses AI To Enhance Your Marketing Data appeared…

In this article, Greg asked video marketing experts to share their thoughts on how to make a video go viral, including best practices and examples. The post How To Make…

Google AI Overview citations were generally stable in October and November but growth in more granular queries surged The post New Report Shows AI Overviews Trends Are Stabilizing appeared first…

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce…

Microsoft enhances Bing search with new language models, claiming to reduce costs while delivering faster, more accurate results. The post Bing Search Updates: Faster, More Precise Results appeared first on…

LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters. The post LinkedIn Highlights 5 New Features For Job…

AI is reshaping enterprise SEO in 2025, driving change through multimodal strategies and cross-platform integration to help brands stay ahead in a new digital era. The post 5 Key Enterprise…

How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help. The post Local SEO Strategies For…

Watch on-demand as we demystify the latest trends, from AI to GEO, and provide actionable insights to help you achieve tangible results in 2025. The post 2025 Marketing Trends: The…

Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements. The post Microsoft Advertising Launches Audience Segments…

Google clarifies advice surrounding the use of noindex for publishers concerned about syndicated news content outranking original sources. The post Google Recommends Noindex For Syndicated News Content appeared first on…

Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared…

Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Stats Every Marketer Should Know…

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first…

Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs…

How do you write an Instagram bio that wows in under 150 characters? Take note of these 5 great examples to inspire your brand. The post 5 Excellent Brand Instagram…

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank &…

With generative AI advances, can technology discern human vs. AI-generated content? We review research claiming built-in biases and accuracy gaps in AI detectors. The post Should You Trust An AI…

Learn about the Amazon A9 ranking algorithm and how to do SEO so your listings stand out in the world’s largest marketplace. The post Amazon SEO: A Comprehensive Guide For…

Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn. The post 5 Pro Tips To…

In our State of SEO report, we asked working SEO pros about what results clients expect from SEO and what clients really think about SEO. The post SEO Clients Report…

An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers. The post 4 Quick Tips…

Want to engage your audience with WhatsApp marketing? Get to know the latest features and how to leverage the Business App vs API. The post Dominating Your WhatsApp Marketing Strategy…

Every business needs SEO as part of its marketing plan. Here’s a guide to developing a case your boss can be happy signing off on. The post Building An SEO…

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw. The post How Decentralized Web3 Is Changing Online…

Website crawling is fundamental to SEO. Help the search engine bots discover your content more efficiently when you follow these top 5 tips. The post Website Crawling: The What, Why…

Newly formed WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes The post WordPress Takes Steps to Achieve Performance Lead appeared first…

WP Engine announced that .htaccess will no longer be supported. Believe it or not, this might be the future of web hosting The post WP Engine Ending Support for .htaccess…

Don’t let irrational fears about AI and outsourcing worry you about job security. Help out HR, customer support, and the C-suite with this guide. The post Your SEO Skills Are…

Get organizations to see the value in your business. Discover how to apply for grants and grow your community-based business with this guide. The post How I Secured $300k In…

Google Bard rolls out major expansion with new features, languages, and availability in additional countries. The post Google Bard Expansion: New Features, New Languages, New Countries appeared first on Search…

Google’s John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions The post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal.

Google explains how to use Search Console’s new bulk data export feature, which enables analysis of large data sets via Google BigQuery. The post Google Explains: How To Use Search…

Learn the pros and cons of different search engines, which are essential to create a successful digital marketing campaign. The post Meet The 7 Most Popular Search Engines In The…

Learn how multi-touch attribution can help you better understand your customer journey. Blend first & last-touch data to find key marketing insights. The post 6 Ways To Supercharge Your Campaign…

Explore the influence of AI on user interactions. Does it enhance experiences or compromise authenticity? Delve deeper to uncover insights. The post Navigating The Intersections Of Technology And Human Interaction…

John Mueller on why it’s normal for 20% of a site to not be indexed and the influence of overall site quality on indexing The post Google: It’s Normal for…

Discover how to demonstrate expertise, authority, trustworthiness, and experience for your content by learning about the latest updates to Google’s search quality rater guidelines. The post Google E-E-A-T: What Is…

Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. The post Google’s Algorithms Can Understand When Sources Agree On…

Google’s John Mueller demystifies SEO tactics in a Reddit Q&A, emphasizing unique content, dismissing geotagging, and discouraging shortcuts. The post Google’s John Mueller Tackles “Dumb” SEO Questions On Reddit appeared…

Are growth marketing and SEO really different? How do they work together to make a new website thrive? Mark Spera tells us how. The post Growth Marketing vs SEO –…

Harness natural and paid search most synergistically with these six steps. The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search…

Find out why site architecture is essential for SEO, see examples of organizing your site, and learn tips to make your site structure as SEO-friendly. The post How To Optimize…

Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage…

301 vs. 302 redirects: Which one should you choose? This SEO guide provides practical examples, tips, and insights to help you make the right decision. The post A Guide To…

Learn about the new AI feature on Google Maps that lets you ask detailed questions about places on your mobile device. The post Ask Maps Is Google Q&A’s AI Replacement:…