Latest SEO News & Tips From Search Engine Journal Blog

A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO (with video). The post How Can We Improve Rankings For…

Explore new ways to use search data. Let’s talk sources, which data to pull, and how to use it to arrive at powerful insights, fast. The post Beyond SEO: Why…

Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed. The post Instagram’s Main Feed Is Going Full Screen appeared first…

Microsoft faces backlash after Bing mimics Google’s interface design, sparking criticism from Google Chrome’s security chief over user deception. The post Google Criticizes Bing For Mimicking Google’s Homepage appeared first…

Online reviews should be a core component of your marketing strategy. Stand out in local search by leveraging these top review platforms. The post Where & How To Get The…

EU reportedly prepares charges against Google for DMA breaches, alleging its search services receive preferential treatment over rivals. The post Google Faces EU Charges Over Alleged DMA Breaches appeared first…

Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. The post Meta Reportedly Developing…

Google’s Daniel Waisberg and Cherry Prommawin explain how news sites can optimize performance and engagement using Search Console reports. The post Optimizing News Sites Using Google Search Console Reports appeared…

Do you have to have a Google Search Console account to appear in Search, and is whether you use it a ranking factor? The post Google Search Console: Is It…

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020,…

Leave a bigger impact on your business. Discover how to connect R to your SEO work, plus how you can learn it in-depth (for free). The post An Introduction To…

Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary. The post The State Of SEO: Survey Data To Plan…

OpenAI introduces custom instructions for ChatGPT, allowing it to remember user preferences and provide personalized responses. The post ChatGPT Gets A Memory: New Feature Remembers Your Preferences appeared first on…

Think CRO is too challenging with low traffic? Learn how to lower the confidence level of your tests and more for testing with low traffic. The post 6 Conversion Rate…

Google’s Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. The post Does Domain Extension Affect SEO?…

Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape. The post Unleash Your Campaign’s Potential: Elevate Your Performance Marketing…

Google resolves Discover traffic issue stemming from October core search update rollout. The post Google Fixes Discover Traffic Bug Caused By October Core Update appeared first on Search Engine Journal.

Google introduces GoogleOther, a new web crawler, to optimize operations, streamline R&D tasks, and reduce strain on Googlebot. The post Google Introduces New Crawler To Optimize Googlebot’s Performance appeared first…

Unlock the secrets to SEO success with this guide on optimizing for E-E-A-T in 2024, backed by expert SEO strategies. The post An SEO Expert’s Playbook To Optimizing Websites For…

In today’s digital landscape, a healthy, technically sound website is the key to SEO success.  However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs,…

Googlers offer feedback on Google’s policies on AI content at Search Central Live Tokyo 2023 The post Google Is Forming A Policy On AI Content And E-E-A-T appeared first on…

Google updates Search and Maps to show greener travel options and highlight emissions data. The post Google Search & Maps Get Upgrades For Greener Travel appeared first on Search Engine…

Google Search Console API offers developers four in-depth search performance data methods, enabling data-driven website optimization and improved performance. The post Google Search Console API: A Powerful Tool For Data-Driven…

Big brands appear to be among the first to get hit with manual actions. One major company had a weird response. The post Big Brands Receive Site Abuse Manual Actions…

Uncover the reasons why you need a privacy statement for your company and learn how it ensures transparency and compliance with GDPR regulations. The post Why Do I Need A…

Google answers if Core Update loss of rankings is due to a soft penalty that stops websites from appearing in the search results The post Google Answers If Core Update…

Search is not a single-player game. Learn how to update content to keep it ranking at the top of the SERPs. The post A Complete Guide to Updating Content for…

From voice search to updating local listings, here’s how to update your hotel brand’s SEO strategies for more customers post-pandemic. The post Hospitality SEO Best Practices For 2023 & Beyond…

Communicating Google updates to C-level stakeholders made easy. Discover how to create frames of reference that resonate and provide clear, relevant insights. The post Simplifying Google Updates And Communications For…

Google announces AI-powered in-store shopping features and expanded payment options ahead of the holiday retail season. The post Google Rolls Out AI-Powered In-Store Shopping Tools appeared first on Search Engine…

Find out more about LinkedIn’s new AI-powered features to help users optimize their profiles and write better job descriptions. The post LinkedIn Launches AI-Powered Features For Profile Optimization And Job…

A survey from NewzDash reveals 2025 news SEO trends, highlighting AI disruptions, Google Discover’s impact, and top industry challenges. The post News SEO In 2025: What You Need To Know…

The vulnerability, listed as CVE-2021-44228 in Apache Log4j Security Vulnerabilities, enables remote attackers to take control of an affected system. The post Catastrophic Log4j Security Fail Threatens Enterprise Systems &…

BrightLocal report reveals shifting consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. The post Do Reviews Still Matter? Study Looks At…

Moz’s new Brand Authority metric quantifies brand strength, offering greater insight into online and offline influences. Explore 500 US brands ranked by highest Brand Authority. The post Moz Launches Brand…

Title tags remain an important part of SEO. But how much do they factor into Google’s ranking algorithms? Here’s what the professionals say. The post Are Title Tags A Google…

Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal. The post 10 Remarketing Tools For Reengaging & Winning The…

Google’s John Mueller explains the purpose of the ARTICLE semantic HTML element The post Google Answers Question About The “Impact” Of ARTICLE Semantic HTML Element appeared first on Search Engine…

Maximize your web performance with Google Analytics 4. Check out this article to explore GA4’s exciting new features. Learn to navigate the transition smoothly. #GA4Upgrade The post How To Properly…

Google’s John Mueller offers advice on what the best way is to use alt text within the context of SEO The post SEO Best Practice for Alt Text appeared first…

Find inspiration from these proven tips and brand examples to develop a winning social commerce strategy for your business. The post 7 Social Commerce Tips & Who’s Doing It Right…

Local search and maps drive traffic and leads — when done right. Learn to spot and avoid 15 common local SEO mistakes here. The post 15 Local SEO Mistakes and…

For those looking to level up their SEO, discover what you can do with programming languages. Here are the top 7 along with their benefits. The post 7 Best Programming…

Get your free Complete Technical SEO Audit Workbook – SEJ’s all-inclusive guide and SEO audit template for performing a technical SEO audit. The post Your Ultimate Guide To A Successful…

Want to rank faster and get more visibility for your written content? Learn how to see your content as Google does with log file insights. The post Get Content Crawled…

Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission. The post Twitter Buyout Uncertain…

YouTube and Universal Music Group announced a partnership to develop generative AI tools that foster creativity while protecting artists’ creative authenticity and rights. The post YouTube Announces Music Industry Partnerships…

YouTube is changing the way it reports on audience retention to make it easier for creators to understand what’s working and what’s not. The post YouTube Introduces ‘Typical Audience Retention’…

Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using…

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics…

WordPress 6.4 is causing users of the popular Oxygen page builder to crash but only when legacy themes are installed The post WordPress 6.4 Crashing Sites Using A Popular Page…

Google answers how long it takes for a site to become eligible to regain search rankings after quality issues are fixed The post Google Answers How Long It Takes To…

Google’s John Mueller explains how Google treats a meta robots tag that contains the index, follow directive The post Google Explains The Index, Follow Meta Tag appeared first on Search…

It is pretty rare that SEOs can do all the things necessary for SEO to be successful. Learn 10 things that aren’t SEO, but matter. The post SEO Isn’t Just…

Learn how to overcome the challenges of building a solid local search presence without a physical storefront. The post Local SEO For Non-Physical Businesses: Overcoming The Challenges appeared first on…

Find answers to the questions that come up most often in the GMB Help Community Forum and learn how to solve common local SEO issues. The post Google My Business…

Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. The post Google On Recipe Pages – Are They Getting…

Google Search Console update improves security and collaboration with more granular user permissions. The post Google Search Console Update: More Granular User Permissions appeared first on Search Engine Journal.

In the age of AI, organic growth strategies must evolve. Success now relies on authentic connections, brand consistency, and strong social media presence. The post Filter Bubble: What Playbooks No…

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The post LinkedIn Virtual Event Attendance Up 231%…

Google rejects EU’s fact-checking requirements for search and YouTube, defying new disinformation rules. The post Google Rejects EU’s Call For Fact-Checking In Search & YouTube appeared first on Search Engine…

Learn how to improve your online reputation with new consumer trends, a step-by-step method of gathering more reviews, and more. The post Local SEO: Top 6 Ways To Get Higher…

Curious about the timeline for schema markup to affect search engine rankings? Explore the factors that influence schema implementation and its impact on rankings. The post Ask An SEO: How…

Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites The post Nine WordPress Plugins Expose Over 1.3…

Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on…

Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.

Dwell time is one of many user interaction signals that finds its way into experts’ lists of top Google search ranking factors.  The post Dwell Time: Is It A Google…

2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide. The post SEM Strategy In 2023: More…

How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry…

Don’t let your listing get flagged because of Amazon’s new set of rules. Here are the latest best practices to help you prevent it. The post Amazon Product Review Best…

Reap the benefits of AI-powered digital marketing, especially when dealing with multiple channels and increasingly tech-savvy customers. The post How Can Small Local Service Businesses Use AI To Improve Their…

Learn why SEO-friendly WordPress themes are important for search rankings, see how to choose one, and discover the 5 best themes for SEO. The post How to Choose the Best…

Dive into the beta features of Bluesky Social, a new decentralized social media platform that offers a Twitter-like microblogging experience. The post Bluesky Social: Inside The New Decentralized Social Media…

TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page. The post TikTok Introduces 3…

Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. The post 10 Ingredients For A Successful Content Marketing Mix appeared…

Twitter is upgrading the user experience for cashtags, showing pricing graphs when users click on the symbol of a major stock, ETF, or cryptocurrency. The post Twitter Enhances Search Results…

WordPress 5.9 unveils Gutenberg block-based editor with full site editing capabilities. The future of WordPress publishing is finally here. The post WordPress 5.9 With Gutenberg Is The Future of Publishing…

Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide. The post Getting Ready For GA4: Saving Your Historical Data appeared first…

An issue with Gmail is redirecting newsletters to spam, affecting open rates, MailChimp confirms. The post Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms appeared first on Search Engine Journal.

YouTube’s latest updates make it easier for creators to interact with their audience and analyze their video performance. The post YouTube’s New Updates Help Creators Engage & Analyze Data appeared…

See what happens when you upload images to Google’s Vision image classification tool to see how an algorithm identifies what it’s about. The post Free Google AI Image Analysis Tool…

Google continues its ‘Ask Googlebot’ video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. The post Google: Don’t Sweat…

The weird robots.txt file of Google’s John Mueller’s personal site became an object of curiosity after the site was deindexed The post The Saga Of John Mueller’s Freaky Robots.txt appeared…

Google races to develop AI-powered search engine “Magi” amid rising competition and potential Samsung contract loss. The post Google Scrambles To Keep Up With AI-Powered Search Rivals appeared first on…

Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control. The post Google Search Partners: 5 Misconceptions…

Explore the power of authentic interactions in building brand trust and loyalty. Learn how to cultivate your brand voice and values. The post Building Brand Authenticity Through Community appeared first…

As Reddit ranks higher in Google searches, its traffic has reportedly grown 39% year-over-year. The post Reddit Traffic Up 39%: Is Google Prioritizing Opinions Over Expertise? appeared first on Search…

A security site emailed notices of a data breach affecting over 100 million users of Gravatar. Gravatar denies it was hacked The post Gravatar “Breach” Exposes Data of 100+ Million…

Bing’s updated AI search layout is good news because it was purposely designed to keep sending clicks to websites The post Bing’s Updated AI Search Will Make Site Owners Happy…

Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links. The post How to Create Linkable Content appeared…

Find out about the latest changes in Google’s leadership team and the potential implications for its strategy and direction. The post Wrong Direction: Google’s Leadership Shakeup Long Time Coming appeared…

Jetpack WordPress plugin joins a growing list of social sharing apps and services that are leaving Twitter The post Jetpack for WordPress: End of Twitter Auto-Sharing appeared first on Search…

Find out how to create effective global websites that drive business growth. Learn from successful global businesses and implement best practices for localization. The post How To Create Effective Global…

Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The post Meta Reports First Ever Decline In…

Microsoft is reportedly considering adding OpenAI’s ChatGPT technology to its Office software to improve efficiency and productivity. The post Microsoft Exploring Use Of ChatGPT In Word, PowerPoint, Outlook appeared first…