Latest SEO News & Tips From Search Engine Journal Blog

How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry…

Reap the benefits of AI-powered digital marketing, especially when dealing with multiple channels and increasingly tech-savvy customers. The post How Can Small Local Service Businesses Use AI To Improve Their…

Get 600 links from just 700 outreach attempts, instead of the traditional 40,000. Set up a link building program that generates over 600 links/month. The post How We Built 600+…

TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page. The post TikTok Introduces 3…

Twitter is upgrading the user experience for cashtags, showing pricing graphs when users click on the symbol of a major stock, ETF, or cryptocurrency. The post Twitter Enhances Search Results…

Having a documented social media strategy is important. Here’s how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To…

Learn how ecommerce sites of all sizes can swipe Amazon’s top three traffic and conversion strategies when you join our next webinar. The post Drive Traffic & Conversions: 3 Secrets…

WordPress 5.9 unveils Gutenberg block-based editor with full site editing capabilities. The future of WordPress publishing is finally here. The post WordPress 5.9 With Gutenberg Is The Future of Publishing…

Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column. The post How Do I…

YouTube’s latest updates make it easier for creators to interact with their audience and analyze their video performance. The post YouTube’s New Updates Help Creators Engage & Analyze Data appeared…

Learn your actual best bounce rate, break out of the comparative mindset and truly improve your business’ growth. The post Google Analytics: What’s A Good Bounce Rate In 2022? [Podcast]…

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. The post Google: HTTP/3 Doesn’t Impact SEO appeared first on…

Google announces rollout of August 2023 core search update, which may take weeks to complete. The post Google Launches August 2023 Core Update appeared first on Search Engine Journal.

Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here’s how to make it happen. The post A Guide to Optimizing for…

Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. The post Google On The…

Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. The post Google Search Allows Removal Of Personally Identifiable…

2024’s top SEO podcasts offer deep dives into search marketing, analytics, and industry trends. The post Top 17 SEO Podcasts For 2024 appeared first on Search Engine Journal.

Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. The post Google Says No…

Take your headlines to the next level with free title generator tools. Create concise, catchy, click-worthy, and SEO-friendly headlines to captivate your audience. The post 16 Free Title Generator Tools…

Google explains ‘not indexed’ status, advises improving content quality and server performance to enhance visibility in search results. The post Google’s Martin Splitt On Why Pages Aren’t Indexed appeared first…

Not getting the results you want from your link building campaign? Here you’ll learn how to create content that will help you earn links. The post How to Create Linkable…

A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO (with video). The post How Can We Improve Rankings For…

Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed. The post Instagram’s Main Feed Is Going Full Screen appeared first…

Explore the synergy between social media and SEO. Discover how social media can significantly boost your online visibility and improve your search engine rankings. The post Making Social Media &…

Google rolls out December spam update, expected to take a week to complete, capping off a year of aggressive spam measures. The post Google Launches (Final?) Spam Update Of The…

Unlock the future of marketing with 2025 predictions. Get a comprehensive review of the previous year’s trends and stay informed in this week’s Growth Memo. The post 2025 Predictions And…

Online reviews should be a core component of your marketing strategy. Stand out in local search by leveraging these top review platforms. The post Where & How To Get The…

Research data compares Google AIO volatility with organic search and suggests a fresh perspective for SEO The post Data Shows Google AI Overviews Changing Faster Than Organic Search appeared first…

Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process. The post A Guide To Enterprise-Level Migrations (100k + URLs) appeared…

Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. The post Meta Reportedly Developing…

Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms. The post Microsoft Announces Platform Name Changes Amidst…

Here are 10 ways you can get more Page 1 – and Position 1 or even the coveted Position Zero – results in Google. The post 10 Different Ways To…

Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more. The post New Instagram Reels Features Include Crossposting,…

Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on…

You: get a complete picture of your rankings and analyze your SEO results.Your clients: get professional, white-labeled, modern reporting to put them at ease. The post Huge Update: Leading Rank…

Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories. The post 8 Engaging Infographic Types & How To…

Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities? The post How To Target Multiple Cities Without…

In six weeks post-launch, Snapchat+ has amassed over a million subscribers. Building on this momentum, Snapchat+ is launching four new features at no added cost. The post Snapchat+ Adds New…

Save resources by optimizing your use of bottom of funnel keywords (BOFU). Learn its importance and how to measure conversion in this guide. The post Why Brands Should Prioritize Bottom…

Learn what marketing strategies are helping successful businesses thrive and grow in today’s remote-first landscape. The post Do This, Not That: Your Guide to Successful Marketing in 2021 appeared first…

In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns. The post What Is The Best Conversion…

Wix launches Wix Headless, enhancing developer flexibility and scalability by integrating its business solutions across various tech stacks. The post Wix Breaks New Ground With Launch Of Wix Headless appeared…

Thinking of getting into SEO or advancing in the field? These tips and examples will help promote your skills and get your SEO resume noticed. The post How To Write…

Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it. The post GA4: The Good,…

YouTube Shorts creators can now join YouTube’s Partner Program and earn money with their content. Learn about the requirements and how the revenue-sharing model works. The post YouTube Shorts Monetization:…

Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post A Complete Guide To the Google…

Bing launches AI-powered captions for search results to provide more informative snippets and enhance the search experience. The post Bing Employs GPT-4 To Write Custom Search Snippets appeared first on…

Google is hit by a spam attack that’s continued unabated for days, creating the perception that Google is helpless to stop it The post Google Search Overwhelmed By Massive Spam…

Don’t miss out on the latest Google Business Profile enhancements! Regularly monitor and optimize your profile for accurate information with this in depth guide. The post Google Business Profile: A…

This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build…

Experts share five valuable tips for ensuring a successful site migration The post 5 Things To Consider Before A Site Migration appeared first on Search Engine Journal.

Google’s John Mueller explains Google’s position on using brand mentions for ranking purposes The post Google’s John Mueller on Brand Mentions appeared first on Search Engine Journal.

Google’s Martin Splitt explains why Google’s structured data validator is different from the Schema.org validator The post Why Google’s Structured Data Validator Shows Errors While Official Schema Version Doesn’t appeared…

Google’s Gary Illyes offers an unusually precise reason why negative SEO links don’t work The post Google Gives Exact Reason Why Negative SEO Doesn’t Work appeared first on Search Engine…

Google seems to be more vocal regarding communicating updates and offering additional advice to marketers. The Link Spam update is the latest to be completed. The post Google’s Link Spam…

Search is not a single-player game. Learn how to update content to keep it ranking at the top of the SERPs. The post A Complete Guide to Updating Content for…

Google hints at a potential shift to automatic language detection, which could reduce reliance on manual hreflang annotations for multilingual websites. The post Google May Rely Less On Hreflang, Shift…

From voice search to updating local listings, here’s how to update your hotel brand’s SEO strategies for more customers post-pandemic. The post Hospitality SEO Best Practices For 2023 & Beyond…

Find out more about LinkedIn’s new AI-powered features to help users optimize their profiles and write better job descriptions. The post LinkedIn Launches AI-Powered Features For Profile Optimization And Job…

Explore the impact of Wikipedia on SEO and Google’s Knowledge Graph. Discover how to use Wikipedia for keyword research, content planning, and successful internal linking. The post Wikipedia And SEO:…

The vulnerability, listed as CVE-2021-44228 in Apache Log4j Security Vulnerabilities, enables remote attackers to take control of an affected system. The post Catastrophic Log4j Security Fail Threatens Enterprise Systems &…

Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. The post Google Updates Product Markup To Support Member Pricing & Sales appeared…

Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. The post Google Explains Why Indexed Pages May Not Appear In Search…

Streamline your work by using the AI prompts provided to quickly find migration issues and ensure all aspects are addressed before launch. The post How To Identify Migration Issues Quickly…

It’s not your SEO strategy. It might be the hidden silos that choke ROI, delay execution, and derail even your best-laid digital plans. The post Internal Silos Are An Overlooked…

Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.

Buying links is risky and unnecessary now that other factors play a greater role in ranking. The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared…

Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types…

Creating content for your website, but not seeing the results you desire? Let’s solve those worries by looking at how scalable content marketing can help. The post How To Scale…

Does a security header that enforces an HTTPS connection also provide a ranking influence? The post Google Answers If Security Headers Offer Ranking Influence appeared first on Search Engine Journal.

Engaging and easy-to-find content is critical to your success. Are you doing all you can to improve on page SEO? The post 7 Ways To Tweak Your Content For Better…

A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling. The post How Storytelling Fuels Reporting Your Clients Can…

Technical SEO professionals need to diagnose and provide solutions for a better, more user-centric experience. Here’s what you need to know about improving CWV. The post Advanced Core Web Vitals:…

Open-source browser Brave seeks to provide better answers to queries by using online human conversations, rather than SEO content. The post Brave Search Launches Discussions To Provide Better Search Answers…

Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. The post Twitter Cancels AMP…

Let’s take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared…

Explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into as you plan for the months and years ahead. The post 10 Digital Marketing…

John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic The post Why Search Console and Analytics Differ in Discover Reporting appeared…

Discover the role of alt text as a potential ranking factor and enhance your understanding of SEO practices. The post Is Alt Text A Ranking Factor For Google Image Search?…

Download our 2023 Ranking Factors guide, and learn which key changes in the Google’s ranking systems and signals can help you shape your SEO strategy. The post Ranking Factors That…

Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics…

Google is rolling out the November 2023 reviews update, which is the last standalone update. Google will regularly assess review content quality going forward. The post Google Rolls Out November…

Unveil strategies for omni-channel storytelling and discover how Generative AI has added a new element to search-friendly formats. The post The Role Of Blog Content And Multiple Search-Friendly Formats In…

Discover how to create content related to your business tangentially, attracting a wider audience and boosting brand visibility. Learn about unconventional keyword research method. The post Tangential SEO: Finding Keywords…

John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away…

Google Search streamlines access to healthcare information, leverages AI for provider verification, and boosts mental health helpline visibility. The post Google Enhances Healthcare Info Access For US Searchers appeared first…

Go beyond linear purchase funnels. Understand what drives user behavior and how to optimize your content strategy with this insightful post. The post Messy Middle: Using Human Biases To Optimize…

Google recommends adding an author’s URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding…

Live updates on a ranking glitch impacting Google search results – a separate ranking issue to the core update that is affecting search results. The post Google Ranking Glitch: Live…

Take your SEO strategy global with this comprehensive guide. Learn how to optimize your website for different markets and languages. The post Getting Started In International SEO: A Quick Reference…

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The post LinkedIn Virtual Event Attendance Up 231%…

Learn how to improve your online reputation with new consumer trends, a step-by-step method of gathering more reviews, and more. The post Local SEO: Top 6 Ways To Get Higher…

Google expands ‘Circle to Search’ to its iOS apps, enhancing visual search for iPhone users. The post Google Brings Circle To Search To iPhone appeared first on Search Engine Journal.

Is your SEO career at risk in the era of AI? Find out how to excel and make an impression in this new SEO landscape. The post Ask An SEO:…

Moz’s new Brand Authority metric quantifies brand strength, offering greater insight into online and offline influences. Explore 500 US brands ranked by highest Brand Authority. The post Moz Launches Brand…