Latest SEO News & Tips From Search Engine Journal Blog

Bigger isn’t always better – check out these creative ways SMBs can outrank even the largest competitors in search. The post SEO For Small Business: 5 Ways To Punch Above…

It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs). The post How To A/B Test Responsive Search…

What is SEO? Read about the basics you need to know to get started and learn the 3 biggest tips to SEO success. The post How Does SEO Work appeared…

Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. The post Google Confirms Update To Local Search…

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. The post Keyword Clusters: How to Level up…

Over 13 million website visits are analyzed to determine which ecommerce platform is the best. The data yielded some unexpected results The post 2021 Analysis of Top Ecommerce Platforms appeared…

OpenX Ad Exchange fined $2 million dollars for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences The post OpenX Ad Exchange Fined By FTC For…

Looking to grow your Shopify business? Here’s everything you need to know about setting up Google Analytics to inform smarter business decisions. The post How To Set Up Google Analytics…

Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here’s how to make it happen. The post A Guide to Optimizing for…

Some still say keyword density matters, but should you be stressing about the percentage of keywords in your copy? The post Keyword Density: Is It A Google Ranking Factor? appeared…

All In One SEO Plugin patched SQL Injection vulnerability that could expose privileged database information The post All In One SEO Vulnerability Affects +3 Million Sites appeared first on Search…

Adobe released a free suite of tools with the core functions of Photoshop and other tools. Includes templates and a million stock photos The post Adobe Announces Free Creative Cloud…

To outrank the competition that is taking a large share of your target market, you’ll need to focus on each of these 7 SEO plays. The post 7 Steps To…

An InMotion Hosting server suffered a major hardware failure resulting in many websites going offline. Host is rushing to restore service The post InMotion Hosting Server Failure appeared first on…

The more diversity you have in your marketing platform, the greater audience you’ll be able to reach. These informed decisions lead to more successful campaigns. The post New Marketing Ideas,…

Learn the SEO trends you need to know for 2022. Our new ebook features insights from 44 top SEO experts. The post SEO Trends 2022, According to 44 Experts [Ebook]…

In this Ask An SEO, Annika looks for guidance in dealing with enterprise pagination in a way that is both user and search engine-friendly. The post How Do I Deal…

Carousels are a great way to frame content in interesting and engaging ways. Here are some proven tips to boost your performance. The post 7 Tips For More Engaging, Top…

Don’t miss a single opportunity to connect with your audience via holiday marketing! Get the complete list of holidays and a calendar template, too. The post You Need This 2022…

It’s up to you to be on the SERPs at the right time for each type of search.Rank better by understanding Search Intent. The post Dominate SERPs With Search Intent:…

Google acknowledges an internal issue with indexing that triggered redirect error notices from Search Console The post Google Experiences Internal Issues During Indexing appeared first on Search Engine Journal.

Google Trends does more than just show search trends. Find out how to push your content to the top with this unique search tool. The post Using Google Trends To…

Learn about the most impactful Google updates from this past year and plan for SEO success in 2022 with helpful resources. The post Major Google Algorithm Updates You Need To…

Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. Learn more to make the most of it here. The post Get to Know…

Are you tripping over yourself trying to figure out Facebook marketing? Here are some easy dos and don’ts to guide your social strategy. The post Don’t Do This On Facebook:…

cPanel plugin contains the critically vulnerable log4j library affected by what is being called a catastrophic vulnerability The post cPanel Plugin Contains Log4j Vulnerability appeared first on Search Engine Journal.

Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller. The post Google: You Don’t Need To…

Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime. The post Google Will Deindex Pages If Site…

Google’s Search Advocate John Mueller says websites will not receive a manual penalty for using affiliate links without the recommended markup. The post Google Says No Penalty For Using Affiliate…

Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals. The post Google Ads Allows…

You may have heard or read that the number of images on your webpage can impact your Google search rankings. But is it true? The post Is The Quantity Of…

Can you use HTML lists, ordered or unordered, to rank higher in Google Search results? See what SEO experts had to say. The post Are HTML Lists A Google Ranking…

The vulnerability, listed as CVE-2021-44228 in Apache Log4j Security Vulnerabilities, enables remote attackers to take control of an affected system. The post Catastrophic Log4j Security Fail Threatens Enterprise Systems &…

You can take courses to learn writing, but unexpected insights can make you a great writer. Here are seven tips that taught me the most. The post 7 Unexpected Lessons…

Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking…

WPS Hide Login WordPress Plugin exposed the location of the hidden login page, defeating the purpose of the plugin The post WordPress Security Plugin Exposes +1 Million Websites appeared first…

Search marketing community loses a powerful suite of SEO and online marketing tools. Alexa marketing tools retired The post Amazon Alexa SEO Tools Is Closing appeared first on Search Engine…

A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. The post Meta Introduces Professional Mode For Facebook Profiles…

A new guide from Google goes over the acceptable ways to incorporate UGC on your website to ensure you’re following the company’s guidelines. The post Google’s Guide To User Generated…

Are you looking for a web hosting solution for a WordPress website? Find out how shared hosting can offer high performance at an affordable price. The post Top 7 Tips…

There’s no better time than now for travel and tourism brands to focus on improving their SEO strategy. Here’s how. The post SEO For Tourism Brands: How To Rank Content…

Sometimes new Google Business Profile (GMB) features and updates come with issues for users. Here are a few common ones and how to solve them. The post 7 New &…

Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look. The post Should You Use Seller Ratings In Your…

Facebook deployed a new AI technology that speeds up its ability to identify and remove harmful content The post Facebook AI Hunts & Removes Harmful Content appeared first on Search…

Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. The post Google Reveals Top Searches Of…

Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story. The post Google Updates Search Results For News Stories…

Why is Google being such a grinch with a much-loved Santa’s website? An SEO expert suggests some reasons for the rankings drop. The post Is Google Trying To Erase Santa?…

It takes a skilled team of both SEO pros and developers working together to build a successful website. Here’s how to make it happen. The post Web Design Practices That…

Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level. The post Nostalgia Marketing & What We Can Learn…

Discover the tagging best practices and innovative tactics top publishers use to improve search visibility and the discoverability of content. The post Tag Pages & Content Tagging For SEO: A…

Google is developing a new responsiveness metric that could be a replacement for First Input Delay The post Google Is Creating A New Core Web Vitals Metric appeared first on…

This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search…

Learn about common challenges in B2B keyword research and how to use keyword modifiers and Google Search Console for a more effective strategy. The post B2B Keyword Research Done Right…

Are your hosting and IP address used by Google as a search ranking factor? Let’s take a look at the evidence. The post Is Your IP Address A Google Ranking…

How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here. The post Google News Optimization: How to Boost Your Site’s…

A security site emailed notices of a data breach affecting over 100 million users of Gravatar. Gravatar denies it was hacked The post Gravatar “Breach” Exposes Data of 100+ Million…

Are you looking for a web hosting solution for a WordPress website? Find out how shared hosting can offer high performance at an affordable price. The post 7 Must-Haves For…

LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide. The post LinkedIn Launches In Hindi, Expanding…

TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. The post TikTok Users Can Make…

Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts. The post 10 Most Important PPC Trends…

Once you are confident you know the basics, dive into these 10 advanced tips and techniques to take your SEO to the next level. The post 10 Advanced SEO Tips…

Learn about how Google’s ongoing algorithm updates have changed the landscape regarding landing page optimization. The post Landing Page SEO Best Practices & Tips For Success [Webinar] appeared first on…

What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it’s shaking up SEO. The post SEO Shake-Up: IndexNow’s Instant…

You’ll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter? The post Are H1 Tags A Google Ranking Factor? appeared…

Are .gov links any more valuable for SEO than other types of links? Some would like you to think they are, so let’s see. The post Are .gov Links a…

Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more. The post How Neeva is Creating…

Discover the trends driving changes in consumer behavior and how to apply them to your content marketing strategy in 2022. The post 10 Content Marketing Trends To Watch In 2022…

See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand. The post Hospitality SEO Best Practices For…

Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. The post Google: Keep 301 Redirects…

Content audits reveal plenty of insights – but what should you do next? Check out these tips for bucketing and prioritizing content for best results. The post How To Prioritize…

It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. The post Meta Makes It…

Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. The post 4 Updates To Google Ads Performance…

Google announced the rollout of a Product Review Update that will last during three entire weeks. Happy Holidays or bad timing? The post Google December 2021 Product Review Update appeared…

Search engines are evolving their local game – and fast – to meet the needs of local consumers. Here’s what you need to know. The post 7 Local SEO Updates…

Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy. The post How To Use Google Ads For Shopify…

Learn how to produce high-value content every time you sit down to create by applying these seven daily writing habits. The post The 7 Habits of Successful Content Writers appeared…

As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here’s a roundup of top tips you may have missed. The post 57 SEO Insights…

LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profiles. The post LinkedIn Adds Live Video & Newsletters To…

Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing models The post Google’s New Pathways AI Is Closer…

Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared…

Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent. The post Twitter Bans Sharing Photos Of Private Persons…

The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need. The post Health & Wellness Advertising Tips…

While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one. The post 7 Reasons Why An HTML Sitemap…

In this exclusive interview, Craig Dunham, CEO of Deepcrawl, discusses surprises in the search space, what e-commerce retailers can do to maximize visibility and more. The post Deepcrawl’s CEO Talks…

Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips. The post SMS Holiday Marketing: 8 Tips To Grow Your Audience &…

New Google machine learning model is better state of the art for solving natural language processing tasks The post FLAN: Google Research Finds Better Machine Learning appeared first on Search…

Are the contents of Google’s Search Quality Evaluator Guidelines part of its organic search ranking algorithm? Let’s see. The post Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? appeared…

This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness,…

Odd search bug discovered in Google News Search Tab. Will take a day to fix The post Google Announces A Search Bug in News Tab appeared first on Search Engine…

Google’s John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality The post Google Watches For How…

YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. The post YouTube Keyword Research Made…

For the first time in over a year we’re offering you the chance to save on sponsored articles!Offer available until midnight tonight. The post SEJ Sponsored Post Sale Ends Tonight…

Don’t get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand’s presence on Google. The post 4 Tips For Measuring…

Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022. The post 6 PPC Trends You Need To…

Use these video marketing tips and step-by-step instructions to get your Google Business Profile video strategy off to a running start. The post Forget TikTok: Learn To Master Video For…

Discover how you can market your business effectively by using text message campaigns to market your business. The post SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar]…

New high-quality content is pushed into the world at as astonishing speed. Learn how to still be able to stand out by curating that content. The post How To Do…