Latest SEO News & Tips From Search Engine Journal Blog

Building links with little to no outreach effort is possible. Check out this article on how to get links without asking for it. The post How To Build Links That…

If you don’t have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here’s why. The post What Is Local…

There’s no question review sentiment can influence consumer behavior and impact metrics like conversion rate. But does it have any influence on Google’s search rankings? The post Review Sentiment: Is…

Stored XSS Vulnerability affects WordPress itself and can lead to full site takeover The post WordPress Stored XSS Vulnerability – Update Now appeared first on Search Engine Journal.

Still publishing the same content since you first started your business? Check out these nine content creation ideas to freshen up your local SEO strategy. The post 9 Types Of…

Wouldn’t it be nice to solve every technical SEO problem in a standardized manner? Learn the 4-step process that stops SEO fires before they start. The post 4-Step Technical SEO…

A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. The post Twitter Tests More Visible Alt…

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage…

Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration. The post SEO Best Practices For…

Do social signals affect organic search rankings? Google says no. Some correlation studies claim to show otherwise. Let’s clear up the confusion. The post Are Social Signals A Google Ranking…

Google’s John Mueller shows how page experience ranking signals can help a site rank better and why Google might ease off on using it The post How Page Experience Ranking…

Does the inclusion or exclusion of the www in a URL affect organic search rankings? Examine the claims behind www and how it might impact websites. The post WWW Vs. Non-WWW:…

Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. The post Google May Surface More…

Does applying schema markup to your webpages help them rank higher in Google Search? The post Schema Markup: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

After Google’s first Panda Update, several sites with poor spelling and grammar saw significant ranking demotions. Coincidence? Or conspiracy theory? Let’s dive in. The post Spelling & Grammar: Is It…

Learn how to make your website SEO-ready and beautifully designed with Tilda website builder. The post Tilda: An SEO-Friendly Website Builder. 6 Features That Will Help You Rank High [Review]…

No more waiting days or weeks for search engines to crawl your new content. Here’s what you need to know about IndexNow. The post Everything We Know About IndexNow So…

Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns. The post 6 Ways To…

What is TF-IDF? Is it even essential to have in your SEO checklist? Learn whether or not it is a ranking factor in this chapter. The post TF-IDF: Is It…

Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question.  The post Are XML Sitemaps A…

1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To…

Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. The post How Google Search…

Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach The post Internal Linking is Super Critical For SEO appeared first on Search Engine…

Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts The post Upwork Suspends Operations in Russia appeared first on Search Engine Journal.

SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. The post WordPress Plugin SEOPress Updated…

In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of leading cybersecurity firm Mandiant The post Google Acquires Cybersecurity Firm Mandiant appeared first…

Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports. The post New Google Blog Series…

We’ve curated tips on overcoming challenges SEO professionals face in their career including knowing your worth and getting paid fairly, shared by women for women. The post Women In SEO…

Backlinks are important, but is that really where you should focus when doing SEO for a start-up? Mindy Weinstein breaks down priorities for beginners. The post Where Do We Even…

What does diversity, equity and inclusion mean in practice in your organization? Rachel Heseltine shares her transition and coming out experiences. The post Transitioning, Rebranding & Leading In SEO: Q&A…

International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started. The post 10 Women In SEO & Marketing On…

You can use the power of search intent for more than just getting visitors to your site. Learn how in this webinar recap. The post On-Site Search Intent: 3 Powerful…

Check out these 14 top local SEO and listing management tools that can help improve your visibility in local search results. The post 14 Essential Local SEO & Listing Management…

Want your dedicated webinar viewers to finally make a purchase? Learn how to turn your webinar experience into a successful profit machine. The post 7 Exclusive Ways To Convert Webinar…

A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can…

“Why are we losing traffic?” We know Traffic = Customers = Revenue. Don’t worry. The tips in this webinar make recovering lost organic traffic easy. The post How Much Revenue…

Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. The post Google On Recipe Pages – Are They Getting…

Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor. The post Reading Level: Is It A Google Ranking Factor? appeared…

Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on…

Check out the claims around user search history as a ranking factor and get clarity around the extent to which it impacts results. The post User Search History As A…

See what research says about the reasons why consumers choose a business as their local service provider over its competitors. The post 5 Top Reasons Consumers Choose One Local Business…

Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them. The post Google Ads Has A…

Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first…

Yandex issued a statement warning of two threats to its continued operations, either of which could cause material adverse effect The post Yandex Warns of Threats To Continued Operations appeared…

See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too. The post SEO Community Support For Ukraine & How You Can Help appeared…

Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge. The post Leading In SEO…

Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help. The post 7 Content Marketing Tips For…

Google confirms the page experience update finished its rollout to desktop search results. Now it’s time to start assessing the impact. The post Google Page Experience Update – Desktop Rollout…

How can you show executives how SEO helps make your website, brand, products, and services more visible to the world? Use 3 metrics. The post Use These 3 SEO Metrics…

Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher’s expectations. The post 20 Proven Ways To Reduce Your Bounce Rate…

When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A…

There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now. The post Metaverse Marketing Myths, Musts &…

Are you optimizing for SERP features that will generate the most traffic? Catch this on-demand recap. Learn the latest SERP feature trends & best practices. The post 2022 SERP Feature…

Twitter’s transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions The post Twitter Transparency Report Discloses Impact on Member Accounts appeared first…

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. The post Google Search Trends Show How Customer…

Migrating a WordPress site from one hosting provider to another? Here are 3 different methods you could use, with step-by-step instructions for each one. The post How To Migrate A…

Increase your charity or NGO’s brand awareness with content marketing and grow your list of supporters with these tips. The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals…

Facebook report reveals what kind of content gets over a hundred million views – And it’s not what you think The post Facebook Report Reveals Most Popular Posts and Pages…

Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete…

Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features. The post Meta Expands Facebook…

Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of…

A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy? The post Should I Create A Landing…

Website security not an SEO issue? Think otherwise. Here are three sneaky ways spammers add hidden links to your website. The post 3 Ways Spammers Hide Links & Text on…

Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022. The post Google Ads Updates Destination Requirements Policy appeared…

Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO. The post Local SEO Guide For Ecommerce…

Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google. The post How Google Universal Search Ranking Works…

Is it possible to rank a Weebly site well in Google? Learn about Square’s site builder and its SEO features and limitations. The post Weebly SEO: Features, Limitations & Tips…

Other ecommerce companies are dominating SEO. Now, it’s possible for you to thrive, too. Learn how to grow your ecommerce business like the big guys. The post SEO At Scale:…

Google’s John Mueller answers if brand mentions are important to Google’s algorithm The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.

Bing announces that the IndexNow protocol added to Rank Math WordPress SEO Plugin – Hands-on review shows that indexing couldn’t be easier The post Rank Math WordPress SEO Plugin Adds…

Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.

Use these proven SEO tips to improve online visibility and help your franchise locations get found in local search. The post 7 Local SEO Tips For Franchises & Their Locations…

Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask). The post YouTube & Video…

YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. The post YouTube Adding More Analytics Data…

Bing announces the All In One SEO Plugin for WordPress supports the IndexNow protocol, which instantly informs search engines of content changes. The post Bing Announces All In One SEO…

Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. The post Google On The SEO Impact Of Changing…

Get inspired with 10 digital marketing ideas that small and local businesses can implement on a small budget (or for free!). The post 10 Creative Digital Marketing Ideas For Local…

While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource. The post 5 Creative Ways…

Fight back against increased cyber attacks with these free tools and resources The post Advisories To Increase Website Security After Russian Attack appeared first on Search Engine Journal.

Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators. The post Monetize Facebook Reels With Overlay Ads appeared…

Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it. The post Google Rolls Out Short…

Are security headers a part of your SEO audits? Here’s why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You…

While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges. The post Why Client Trust Is…

Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It…

Oncrawl is a tool that crawls websites similar to how a search engine bot would, then generates reports full of actionable SEO insights. The post BrightEdge Acquires Oncrawl To Help…

Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites The post Nine WordPress Plugins Expose Over 1.3…

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now. The post Microsoft Ads: Reach…

Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective.  The post How Impression-Based KPIs…

Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process…

Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via…

Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms.  The post Google Page Experience Update For Desktop Starts Rolling Out appeared first…

With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads. The post Facebook Ads: When…

How is vector search changing the way we search and discover content? Edo Liberty, CEO of Pinecone and former head of Amazon’s AI lab, explains. The post Vector Search: Optimizing…

Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition. The post Microsoft Ads Launches…

Build your own Topic Cluster and Recommender Systems using Python and Scikit-learn to improve your internal linking strategy at scale. The post How To Build A Recommender System With TF-IDF…

Neglecting to incorporate social media into your marketing plan can cost you. Here’s why you should consider leveraging social media marketing for your local business. The post Social Media Marketing…

Twitter poll seems to indicate that most SEOs choose to ignore spammy links rather than disavow them The post Poll Implies Most SEOs Don’t Disavow Spammy Links appeared first on…

The ‘Discovered – Currently not indexed’ status in Google Search Console’s Index Coverage report can last forever as there’s no guarantee every page gets indexed. The post Google Says ‘Discovered…