Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. The post Google: Accessibility Not A Direct Ranking Factor appeared first on Search Engine…
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. The post TikTok Taps Into GIPHY’s Video…
Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what’s trending in digital marketing today. The post Top Digital Marketing Trends For 2022:…
Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. The post Google Search Console Updates…
What does it take to train into an SEO leadership role with a major brand? Autotrader’s Senior Director of SEO Product and Content Strategy explains. The post Growing Into In-House…
Get the latest tips and insights for a powerful B2B content marketing strategy. The post B2B Content Strategies for SEO & Beyond [Podcast] appeared first on Search Engine Journal.
In this week’s Ask An SEO column, you’ll learn when and where to use blog tags and how much they really impact your site’s SEO. The post Tagging Blog Posts:…
See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads. The post Facebook Ads: Who’s Best At Earning The Click & How…
Wish every SEO fire had a more standardized, easy-to-follow solution? With this 4-Step Technical SEO Waltz webinar, finding a consistent approach is surprisingly easy. The post 4-Step SEO Waltz: Tackle…
Will 2022 be another great year for agency growth? We believe it will be, especially if your agency exceeds what your competition may be doing. The post 7 Insights Into…
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. The post YouTube Testing ‘Search Chips’…
If your Google Business Profile got suspended out of nowhere, here’s a list of reasons why (and how you can fix it). The post Why Did Your Google Business Profile…
If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users. The post How To Make…
Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. The post Google Sunsetting URL Parameters Tool Next Month appeared first…
Check out these top local ranking signals you’ll need to understand to build your online presence and perform well in local search. The post Top 25 Local Search Ranking Signals…
Check out this list of web directories with real traffic that could translate into real business value for your website. The post 21 Web Directories You’ll Still Want To Use…
Next Webinar: Find out what top marketers are doing to better understand their challenges and how they plan to achieve success in 2022. The post State Of Organic Marketing In…
Get the latest information on Google’s new changes to their search engine algorithm, and discover how they affect local businesses. The post Google Algorithm Updates & Local SEO: 6 Top…
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program. The post YouTube Confirms Shorts Views Don’t Count…
With Python and SEO automation, it’s possible to audit millions of URLs in sitemaps. Here’s a comprehensive technical SEO tutorial for sitemap audits. The post How To Do A Sitemap…
Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad. The post What’s The Alternative…
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post How To Completely…
Yoast WordPress plugin published an apology for a failed update that resulted in serious website problems for publishers The post Yoast WordPress Plugin Update Causes Fatal Errors appeared first on…
In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. The post Google Removed 7…
Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. The post Twitter DM Search Lets You Find…
A new language model from Google means a new way of understanding users’ search intent. Learn how LaMDA works and prepare for its rollout. The post Google LaMDA: How Language…
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for…
Google’s John Mueller explains why Search Console query data is inconsistent between the different reports The post Why Search Console Query Reports Are Inconsistent appeared first on Search Engine Journal.
Learn all about the link title attribute, best practices for using it, and which outdated advice you can ignore. The post The Link Title Attribute: What It Is & How…
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started. The post New Related Search Feature For…
The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms. The post New Integration For GA4 And Search…
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The post Google Launches Third Product Review Algorithm…
An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers. The post 4 Quick Tips…
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way. The post 6 Tips For Supercharging Google…
Save money and understand the expenses associated with attracting both new businesses and retaining loyal customers with these 5 Shopify Analytics report. The post Shopify Analytics: 5 Hidden Gems To…
WordPress SEO plugin Rank Math bug generates duplicate sitemaps The post Rank Math WordPress Plugin Duplicate Sitemap Bug appeared first on Search Engine Journal.
A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here’s what you need to know. The post Why NAP & User…
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. The post Google: Alt Text Only A…
Factor in seasonal SEO and how it’ll impact the business when mapping out a 6-month or annual SEO plan. Here’s how. The post Seasonal SEO Tips & Examples For Year-Round…
Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here! The post 8 Free Courses…
New in Ask An SEO: Is it possible to rank an informational and product page on the same domain for the same keyword terms? The post How Can I Rank…
It’s important that hospitality brands show customers they know how to accommodate ever-changing traveler needs. Here’s how successful brands are doing it with content marketing. The post 8 Fun &…
Traffic = customers = revenue. Learn how to diagnose a traffic loss and determine what you can do to recover lost revenue. The post How Much Revenue Are You Losing…
A local organic competition analysis helps you understand what your competitors are doing, so you can adapt your strategy to what’s happening in relevant SERPs. The post Analyzing Your Local…
Want to improve your website’s performance? Find out how DebugBear helps you track historical changes, see changes to your website’s performance immediately, and more. The post How To Accurately Measure…
Yoast confirmed a bug that causes WordPress to generate duplicate sitemaps and is said to be working on a fix The post Yoast WordPress SEO Bug Creates Duplicate Sitemaps appeared…
In response to a question about why SEO tools don’t show all backlinks, Google’s John Mueller says it’s impossible to crawl the whole web. The post Google’s John Mueller: “It’s…
Showcase your auto inventory to local buyers with the new vehicle ad format in Google Ads. Vehicle ads are available to dealerships in the US. The post Google Introduces New…
YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. The post YouTube Launching 5 New Features…
Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions. The post 10 Key Client Questions To Inform Exceptional Quality Content…
Google’s John Mueller answers how Google’s algorithm handles abbreviations The post How Google Ranks Pages With Abbreviations appeared first on Search Engine Journal.
Stay ahead of the competition by focusing on a topic-centered approach that complements the user’s search journey. The post How To Dominate SERPs By Focusing On Topics Instead Of Keywords…
You may have heard submitting a reconsideration request can help remove a manual penalty and get your site ranking in Google again. But is it true? The post Are Reconsideration Requests…
500 response to a robots.txt fetch causes loss of rich results and while a bug in search console fails to diagnose the issue The post 500 Response on Robots.txt Fetch…
Google’s John Mueller discusses synonyms and search results and explains how context of the whole query is important The post Google Search Results and Synonyms appeared first on Search Engine…
Just getting started with local SEO? See who needs it and how it coincides with voice search, mobile, and organic SEO, as well. The post Local SEO For Beginners: Getting…
Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” The post Nearly 50% Of Twitter Users…
A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. The post New LinkedIn Tool Finds Top Skills…
Can paywalls and SEO coexist? Balancing free and premium content for SEO is tough, but it’s possible for paywalled content to rank in organic search. The post SEO For Membership…
Do you need to submit XML sitemaps every month, or only when you make changes? How about HTML files? Discover the answers with Adam Riemer. The post Should You Submit…
Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market. The post Using A Facebook Page vs Profile For Marketing Your…
What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples. The post 9 Ecommerce Content Examples To Inspire Your…
Can prominence, distance, and relevance affect your organic search rankings? From customer reviews to local maps, see whether these will truly help your business. The post Are Relevance, Distance, &…
Set up IndexNow on a WordPress site by using the Rank Math SEO Plugin in 3 easy steps The post How To Set Up IndexNow Using Rank Math WordPress SEO…
The question here is whether Google devalues or even ignores content that is initially hidden from the user using UX/design elements. The post Tabbed Content: Is It A Google Ranking…
Have your most pressing questions on PPC this year answered by Navah Hopkins on the Search Engine Journal Show. The post Ask A PPC Live 2022 With Navah Hopkins [Podcast]…
Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. The post Google Sunsetting Universal Analytics In 2023 appeared first…
Discover 4 trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web. The post Evolution Of The Web: 4 Future Enterprise SEO…
Can the use of a subdomain or subdirectory affect your organic search rankings? Discover whether it actually makes a difference for SEO. The post Subdomain (Or Subdirectory) Usage: Is It…
Cloudflare announces a free Firewall that blocks many common exploits The post Cloudflare Announces Free Web Application Firewall appeared first on Search Engine Journal.
Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large…
In our newest ebook “How To Create Perfectly Optimized Content: 22 Essential Elements,” you’ll get a clear, simple roadmap to perfectly optimized content! The post Perfectly Optimized Content From Start…
Does Google treat internal links differently based on location on a page? Are header and footer internal links less important? The post Are Internal Links In Header and Footer Treated…
WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback The post WordPress Releases a New Performance Plugin appeared first…
In order for local SEO to succeed, enterprises and franchises need a plan that scales. Here’s a guide to help you do just that. The post A Guide To Local…
You’ve done everything right to get your website found by search engines, but rankings are not great. What’s going on? Let’s check your backlinks. The post Link Detox: How To…
Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For…
Building links with little to no outreach effort is possible. Check out this article on how to get links without asking for it. The post How To Build Links That…
If you don’t have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here’s why. The post What Is Local…
There’s no question review sentiment can influence consumer behavior and impact metrics like conversion rate. But does it have any influence on Google’s search rankings? The post Review Sentiment: Is…
Stored XSS Vulnerability affects WordPress itself and can lead to full site takeover The post WordPress Stored XSS Vulnerability – Update Now appeared first on Search Engine Journal.
Still publishing the same content since you first started your business? Check out these nine content creation ideas to freshen up your local SEO strategy. The post 9 Types Of…
Wouldn’t it be nice to solve every technical SEO problem in a standardized manner? Learn the 4-step process that stops SEO fires before they start. The post 4-Step Technical SEO…
A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. The post Twitter Tests More Visible Alt…
Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage…
Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration. The post SEO Best Practices For…
Do social signals affect organic search rankings? Google says no. Some correlation studies claim to show otherwise. Let’s clear up the confusion. The post Are Social Signals A Google Ranking…
Google’s John Mueller shows how page experience ranking signals can help a site rank better and why Google might ease off on using it The post How Page Experience Ranking…
Does the inclusion or exclusion of the www in a URL affect organic search rankings? Examine the claims behind www and how it might impact websites. The post WWW Vs. Non-WWW:…
Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. The post Google May Surface More…
Does applying schema markup to your webpages help them rank higher in Google Search? The post Schema Markup: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
After Google’s first Panda Update, several sites with poor spelling and grammar saw significant ranking demotions. Coincidence? Or conspiracy theory? Let’s dive in. The post Spelling & Grammar: Is It…
Learn how to make your website SEO-ready and beautifully designed with Tilda website builder. The post Tilda: An SEO-Friendly Website Builder. 6 Features That Will Help You Rank High [Review]…
No more waiting days or weeks for search engines to crawl your new content. Here’s what you need to know about IndexNow. The post Everything We Know About IndexNow So…
Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns. The post 6 Ways To…
What is TF-IDF? Is it even essential to have in your SEO checklist? Learn whether or not it is a ranking factor in this chapter. The post TF-IDF: Is It…
Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question. The post Are XML Sitemaps A…
1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To…
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. The post How Google Search…
Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach The post Internal Linking is Super Critical For SEO appeared first on Search Engine…