Latest SEO News & Tips From Search Engine Journal Blog

Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. The post Google on Separating…

Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page. The post Google Mobile Search…

We are looking at where budgets are being allocated in digital marketing and what tasks in SEO have the most time allocated to them. The post Where Do SEO Professionals…

What can you do to hold off upstart competitors in Google Ads and protect your groundbreaking product or service? Learn 7 ways here. The post 7 Ways to Hold Off…

Language models have a lot of potential for marketing. See how GPT-3 can help with automated content generation for SEO. The post Automated Content Generation for SEO: GPT-3 Possibilities &…

Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. The post Top 14 Benefits of Social Media for Your Business…

Google’s John Mueller discusses how to write headings for a product page The post Should the Product Name be in the Heading? appeared first on Search Engine Journal.

Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google. The post How to Create…

FTC puts on notice top brands like Google and Yelp regarding misleading practices while also stating they are not being accused The post FTC Puts 700+ Brands on Notice About…

Got so many PPC tasks yet so little time? Learn automation tips and tools that can help streamline your paid advertising workflows. The post 3 Daily Paid Advertising Tasks You…

Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with. The post Google On Small Business SEO &…

It’s time to review your blogging strategy and learn ways to improve it. Keep reading for tips on creating an amazing SEO plan. The post 10 Blogging Tips to Capture…

Designing for inclusion and website accessibility isn’t just for compliance – it is a good business decision to make. Learn why here. The post Website Accessibility & the Law: Why…

Does the code to text ratio really matter to search engines like Google? Is it a ranking factor? Find out here. The post Code to Text Ratio: Is It a…

WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins The post WordPress Proposes Performance Team For Core Web Vitals appeared…

Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues The post Google Explains Why Index Coverage Report is Slow appeared…

Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The post Google’s New Best Practices…

Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. The post Google Updates AMP, Mobile Friendly, and…

Get expert advice on planning and implementing a successful on-page SEO strategy to drive more visibility, traffic, leads, and revenue. The post On-Page SEO Guide: Strategy, Trends & Expert Advice…

Are you hiring a digital marketer to join your team? These interview questions will help you find the best candidate. The post 15 Interview Questions to Ask Your Next Digital…

Do you need to gate or paywall your content, and does it have any SEO value if you do? Here’s what you need to know. The post Does Members-Only or…

Google’s Martin Splitt explains rendering and how it impacts SEO The post Google Explains Rendering and Impact on SEO appeared first on Search Engine Journal.

Learn how to create a content marketing plan that’s tied not just to your objectives, but also to what your customers need in this guide. The post How to Create…

SEO crawlers are indispensable tools but they need an SEO pro’s insight and experience to determine which warnings to heed or ignore. The post 7 SEO Crawling Tool Warnings &…

Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success. The post How Does Machine Learning Work in Paid…

Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues…

Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics. The post Website Health Check: Top Technical…

Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. Read about it here. The post 7 Ways to Use Google…

What is click depth and can it help you rank higher in Google search results? Learn why some think it’s a ranking factor here. The post Click Depth: Is It…

Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. The post Google on Product Price…

Google is reportedly developing a new search feature called “Big Moments” to highlight important information about breaking news events in real-time. The post Google is Developing ‘Big Moments’ Feature For…

YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels. The post YouTube Rolls Out Automatic Live Captions…

E-A-T can be leveraged for link opportunities and guide you in creating content that will add value to the pages that link to your site. The post E-A-T & Link…

Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor. The post A Complete Guide to Google…

John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic The post Why Search Console and Analytics Differ in Discover Reporting appeared…

Google is adding more detail to Search Console reports in an effort to assist SEOs with resolving rich results errors. The post Google Search Console Adds More Detail to Error…

Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more. The post Google Halloween Search Trends…

Do you have a strategy that works for prioritizing technical SEO issues with your web development team? These tips can help. The post How to Prioritize Technical SEO Issues Without…

Continuously creating high-quality content is a time-consuming task, especially for small travel businesses. Learn how content repurposing helps maximize the impact of everything you create. The post Content Repurposing for…

Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide. The post State of SEO: The Top Opportunities…

Trolls may be the bane of the internet, but they shouldn’t ruin your day. Learn to purge online trolls and prevent them from returning. The post 10 Effective Tactics to…

New filters in Google Search can help users find the most eco-friendly options when it comes to planning travel and buying appliances. The post Google Rolls Out New Eco-Friendly Search…

YouTube is rolling out new features designed to reward channel members in a way that’s similar to how subscribers are rewarded on Twitch. The post YouTube Adopts More Features From…

Search volume is a key metric for effective keyword research. Read about its limitations and ways to enhance the information and data it provides. The post A Complete Guide to…

Time is money. So what are the key things to look for to improve the performance of a PPC account and get results fast? The post 7 Proven Ways to…

It’s best to stay updated on best practices and tactics. These 12 outdated SEO practices can cause more harm than good for your brand. The post 12 Completely Outdated SEO…

Gutenberg 11.6 offers four important changes plus numerous other improvements and bug fixes. The post WordPress Releases Gutenberg 11.6 – Top 4 Achievements appeared first on Search Engine Journal.

John Mueller points out the larger SEO problem inherent in using CSS to hide internal links The post Google on Using CSS to Hide Internal Links appeared first on Search…

After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses. The post Twitter Lets Businesses Apply For a…

Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Do you need insights on how to approach online visibility? When it comes to…

We asked SEO professionals how they generate leads and where they win new business. See what they said in our State of SEO industry survey. The post How SEO Professionals…

An artist wonders how to get his paintings ranking against photos in Google Search. Find helpful image optimization tips in this Ask an SEO. The post How to Optimize Gallery…

Astra announces update that brings Gutenberg Wireframing to the web publishing community The post Free WordPress Astra Plugin Updated with Gutenberg Wireframe Blocks appeared first on Search Engine Journal.

Discover how B2B and SaaS companies can manage paid social advertising more effectively and what is at stake. The post SaaS Marketers: The Paid Social Approach That Works for You…

Google’s John Mueller discusses the practice of linking out to authoritative sites for SEO purposes The post Outbound Links to Authority Sites Good For SEO? appeared first on Search Engine…

Here are five actionable tips that will help you create well-optimized content that converts more first-time visitors into leads. The post How to Generate Leads with Inbound Marketing appeared first…

Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4. The post Facebook Explains October 4 Outage appeared first…

Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened The post Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage appeared…

SEO apps for Shopify can help your store appear more often and higher in organic search, and offer a better experience for customers. Here’s how. The post Top 10 Shopify…

Is Google using the number of times a site is bookmarked in Chrome as a ranking factor? Read about it here. The post Are Chrome Bookmarks a Google Ranking Factor?…

Want to learn how to use text messaging as a marketing channel for prospecting and customer nurturing? Then don’t miss this webinar. The post 15 SMS Marketing Stats Every Local…

Does using www vs. no www have an impact on the SEO of your website? What do search engines prefer? Read on to find out. The post WWW vs. non-WWW:…

Google’s John Mueller said that the MUM algorithm can be applied to many parts of search, beyond the ranking part The post Google MUM Algorithm Can Do More than Rank…

Google announced an experimental Chrome feature makes it easy to access search results without leaving a website The post Google Tests Feature to Help Users Click from Websites to Competitors…

Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users. The post Twitter Rolls Out 7…

Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: “We did the math. It’s time.” The post Google Search Ends Support For Internet…

YouTube is changing the way it reports on audience retention to make it easier for creators to understand what’s working and what’s not. The post YouTube Introduces ‘Typical Audience Retention’…

Holiday shopping is starting early this year, and a new report from Microsoft aims to make marketers aware of changes to customer expectations. The post Microsoft Reports Holiday Searches Start…

Avoid these holiday marketing mistakes to get ahead and stay in front of competitors during this year’s pivotal retail sales period. The post 14 Mistakes to Avoid in Holiday Marketing…

Consider using SMART goal setting to move your SEO goals forward. See ways it’s used in search marketing to achieve better results. The post SMART Goals: Examples for Search Engine…

Google’s John Mueller answers a question about migrating to WWW version of a site. Then he offers points to think about regarding major changes The post Major Changes to a…

Google’s John Mueller discusses how sarcasm can impact rankings and why sometimes content should not contain sarcasm The post Does Sarcasm Still Confuse Google? appeared first on Search Engine Journal.

Google’s John Mueller compares content strategies and shows which are appropriate for different goals and situations The post Build Fewer but Stronger Pages or Create Lots of Pages? appeared first…

“Google” is reportedly the top query in competitive search engine Bing, according to a document submitted to EU’s General Court. The post “Google” is Bing’s Top Keyword appeared first on…

Google’s John Mueller speaks frankly on the topic of using E-A-T as an SEO or technical factor The post Google Answers if Links or Content Determine E-A-T Scores appeared first…

Google Ads is introducing a new budget report that’s designed to help advertisers understand their daily and monthly spending behavior. The post New Google Ads Budget Report Tracks Daily Campaign…

Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here’s how to do it. The post 10 Tips for Creating Mobile-Friendly Content appeared…

See how Adidas, Aveda, and Netflix create exceptional experiences and drive engagement and revenue with personalized content. The post 3 Ways Top Websites Personalize On-Site Content appeared first on Search…

YouTube’s quick and entertaining video format did very well in its first year. Here’s everything you need to know about YouTube Shorts. The post YouTube Shorts: An Introductory Guide appeared…

Do you want to boost your content’s perceived E-A-T? Learn how to leverage structured data to do that in this guide. The post How to Use Structured Data to Support…

Ready to advertise beyond Google Ads and Facebook? Learn how you can get the most out of Microsoft, Amazon, Instagram, LinkedIn, and TikTok. The post The 5 Paid Ad Channels…

Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM The post Google Announces Search Redesign Using MUM Algorithm…

Widescale introduction of Google’s MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites The post Google MUM is Coming to Lens appeared first on Search Engine…

Google Alerts is a flexible free tool every marketer should know. Learn how to use it and get a step-by-step guide to getting started. The post The Smart Marketer’s Guide…

It’s the perfect time to build, test, and perfect your lead generation tactics using Facebook’s native tools. Here’s how. The post How Facebook Messenger Generates Cost-effective, Trackable Leads appeared first…

Check out these 14 tools for finding trending topics in your industry, to inform your SEO and content marketing campaigns. The post How to Find What’s Trending: 14 Tools for…

Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence The post Google Publishes Best Practices Guide for Ecommerce appeared first on Search Engine Journal.

Is it possible that Chrome-based spam traffic can have a negative impact on Core Web Vitals? The post Can Chrome-Based Spammers Impact Core Web Vitals? appeared first on Search Engine…

YouTube creators are getting access to more data in the Studio Mobile app with metrics such as ‘new and returning’ and more. The post YouTube Adds More Viewership Data to…

Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. The post Google: URLs Are Case Sensitive appeared first on Search…

Are you getting beat in local rankings because competitors are violating the Google My Business rules? You can fight back. Learn how. The post Local Competitors Violating GMB Guidelines? Here’s…