Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation. The post 7 Ways To Segment Your Audience For Successful Retargeting appeared first on Search Engine…
SEO expert Bill Slawski shares details from a new patent that sheds light on how Google may use entities to interpret queries. The post Patent Reveals How Google May Interpret…
Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement? The post Social Media Sharing Buttons: How & Where…
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform. The post The Complete Beginner’s Guide To YouTube Video Advertising appeared…
1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks The post WordPress Vulnerability in Essential Addons for Elementor appeared first on Search Engine Journal.
Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps most importantly for this audience…
Are you generating leads at your highest potential? 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. The post How To Get More Leads…
Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. The post Google Gives 3 Reasons Why FAQ Schema…
Third-party cookies are disappearing. Learn how savvy marketers are overcoming this challenge and getting a first-mover advantage by utilizing improved paid search techniques. The post Paid Search In A Cookieless…
Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. The post Google Says Emojis Won’t Hurt Or…
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score. The post Google Ads Introduces New Recommendations…
Bing and Google share many of the same ranking signals, but there are also key differences you need to know. The post 5 Big Ways Bing SEO Differs From Optimizing…
A lot can go wrong with site migrations and consolidation. In this Ask An SEO, you’ll find the most important considerations. The post What Are The Top SEO Considerations For…
What’s next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains. The post Conversation Intelligence Trends…
Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. The post Google Affirms Reciprocal Linking Is…
Page titles have a large impact on click-through rates. A recent study shows Google rewrites page titles more than 60 percent of the time. The post Google Changes More Than…
Google expanded Search Console access with the URL Inspection Tool API which extends functionalities of many SEO tools and WordPress plugins and themes The post Google Announces Search Console URL…
Explore proven link building strategies with examples of how they work and what you need to implement them – and learn what to avoid, too. The post The Top 5…
Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology. The post Wix Gets An SEO Upgrade With Deepcrawl…
Whether you’re just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here’s why. The post 10 Big Ways Infographics Benefit…
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page. The post How To Appraise…
Is your site mobile-ready? Check out these 7 ways a responsive, user-friendly website design benefits your SEO. The post Top 7 SEO Benefits Of Responsive Web Design appeared first on…
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April. The post Google Ads Performance Max Replaces Smart Shopping & Local…
Link graphs are a fundamental part of how Google understands websites and ranks them The post Link Graphs And Google Rankings appeared first on Search Engine Journal.
It can be intimidating not to know what this penalty means for your site. Learn more about manual actions and whether they impact search rankings. The post Are Manual Actions…
A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The post Google Study: 90%…
Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. The post Google Says No…
New .Day Top Level Domains makes valuable domains available, with prices dropping every day until February The post Google Unveils .Day Domains appeared first on Search Engine Journal.
Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro. The post 10 Advanced SEO Skills To Level…
Turn clunky digital marketing and SEO reporting dashboards into useful analysis powerhouses with these tips for better charts and data visualizations. The post 6 Tips For Giving Your Reporting Dashboards…
There are a number of claims surrounding inbound links as a ranking factor. But are they true? Let’s take a look. The post Inbound Links As A Ranking Factor: What You…
It’s time to away from the standard SEO strategy. These 7 uncommon keyword sources can help you get ahead of your competition. The post 7 Unique Keyword Sources To Boost…
Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. The post What YouTube Video To…
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The post Learn How TikTok Advertising…
Google’s John Mueller answers if value of an internal link is influenced by the location on the page The post Does Value of Internal Links Differ Based on Page Location?…
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The post Google Sunsets FLoC, Announces New Topics API Solution appeared…
SEO data visualizations make your reporting far more interesting and easier to digest. Here are 11 examples you can put to work in your reporting. The post 11 Stunning SEO…
Tired of the same old B2B whitepapers? These ideas will help your content stand out and drive more leads. The post 10 Creative Whitepaper Ideas To Score Big With Your…
Find inspiration from these proven tips and brand examples to develop a winning social commerce strategy for your business. The post 7 Social Commerce Tips & Who’s Doing It Right…
Instagram is rolling out updates that will give users a new way to promote their livestreams, and more options when it comes to remixing videos. The post Instagram Rolls Out…
Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. The post Are SEOs Unwilling To Say “I…
Squarespace announced video hosting and monetization capabilities that helps publishers earn income from recorded videos The post Squarespace Announces Video Hosting And Monetization appeared first on Search Engine Journal.
WordPress 5.9 unveils Gutenberg block-based editor with full site editing capabilities. The future of WordPress publishing is finally here. The post WordPress 5.9 With Gutenberg Is The Future of Publishing…
See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update. The post Visualizing Google Core Update Winners & Losers With…
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via…
What might cause a website to lose rankings and traffic after a rebrand? SEO experts share tips for preventing and fixing rebrand issues. The post Protecting Rankings & Traffic During…
YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. The post YouTube CEO Defends Removal Of…
Google’s John Mueller offers advice on the multiple considerations prior to choosing how to build out an international presence online The post Build on Country Specific Domain Or Use Existing…
Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. The post Google’s Core Web…
Check out these 5 specific on-page optimizations that will help you rank higher in both local organic SERPs and the Map Pack. The post 5 Key On-Page Optimizations For Local…
A reader asks an SEO pro why a competitor’s links are still considered relevant by Google. See what Tony Wright has to say. The post Why Does Google Not Recognize…
Seth Besmertnik shares his advice for enterprise marketers on MUM and how AI is changing search, plus a peek at what’s new at Conductor. The post Talking Google MUM &…
Discover key trends that leaders in financial services marketing and SEO need to beat out tough competitors in organic search. The post SEO For Financial Services Brands: Key Trends &…
Get 600 links from just 700 outreach attempts, instead of the traditional 40,000. Set up a link building program that generates over 600 links/month. The post How We Built 600+…
Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Niche Vs. Multi-Topic Content:…
Discover 7 critical SEO data analysis strategies, plus step-by-step guidance on producing each of these reports you’ll use as a Search Analyst. The post 7 SEO Insights Search Analysts Need…
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19. The post Google Ads Introduces New Experiments Page appeared…
Connecting with the right influencers can drive dramatic improvements in your Instagram strategy. Here’s how to find them. The post 4 Ways To Find The Best Instagram Influencers For Your…
Snapchat Stories, Instagram Stories, or both? Check out this guide to finding the best platform for your brand’s stories. The post Snapchat vs Instagram Stories: Which One Is Best For…
Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them? The post How Much Can You Trust Recommendations In…
What does bad link building outreach look like? Are you doing it and not realizing it? Find out by attending our next webinar. The post Top 4 Link Building Mistakes…
What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said. The post Latent Semantic Indexing (LSI): Is…
Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking…
Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found. The post Google Says It’s…
A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New…
Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search. The post The Only Shopify SEO Checklist You…
Struggling to get your residential construction business in front of motivated buyers in organic search? Use these proven tips to get ahead. The post SEO For Homebuilders: How Construction Companies…
Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks. The post Web Team Project Prioritization Frameworks To Set SEO Up For…
Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results The post Google Answers Why Entire Top 10…
These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team. The post A Technical SEO Guide To Lighthouse Performance Metrics…
Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. The post Google Considers Reducing Webpage Crawl Rate appeared first…
Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. The post Google Uses Different…
How can you recognize an SEO spambot attack, then stop it in its tracks and recover your rankings? Follow these steps. The post How To Stop & Fix An SEO…
For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here. The post Local SEO Best…
What’s the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it. The post Good SEO vs…
Remove one large, time-consuming step from your day — daily crawl & data analysis. Automatically get notifications & new tasks to extinguish SEO fires. The post SEO Automation: How To…
LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New…
Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income. The post Instagram Subscriptions Let Creators Make Monthly Recurring Income…
Learn how to utilize Google’s free booking links for hotel advertisers with this helpful guide. The post How To Get Free Hotel Booking Links In Google appeared first on Search…
Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO. The post Regex For SEO: A…
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine. The post 9 Tips To…
Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation The post Google Changes Recipe Structured Data Requirements appeared first on Search Engine Journal.
Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here. The post Microsoft Clarity Analytics: Everything You Need To Know…
Enterprise SEO reporting can meet the needs of all stakeholders, drive value for the business, and win greater buy-in for your SEO program. Here’s how. The post Avoid These 9…
Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise? The post 5 Technical SEO Issues On Large…
Here’s what Google advises regarding the use of FAQ markup on only select questions within a Q&A section. The post Google: FAQ Schema Can Be Used On Select Questions appeared…
Google addresses the subject of robots.txt files and whether it’s a good SEO practice to keep them within a reasonable size. The post Does Google Have A Problem With Big…
Google offers tips on completing a successful site migration The post Google Shares Advice on Site Migrations appeared first on Search Engine Journal.
Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. The post Google’s Advice For Targeting Multiple Locations With…
What can marketers do to improve their SEO skills in 2022? Read one SEO expert’s resolutions and how he plans to grow in his career. The post SEO Resolutions For…
A reader asks our SEO expert, do we need to disavow links that appear spammy yet have a high DA score? The post Should You Disavow Links From Spammy Yet…
Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent. The post Searchmetrics’ CMO Talks Enterprise Volatility, SEO…
Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer. The post Rethinking Upsells & The Psychology…
Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it. The post How Does Google Search Use Synonyms? appeared first…
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them. The post The Third-Party Cookie Ban: Unlocking The Secrets Of…
Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. The post Google Search Console Updated With Page Experience Desktop Report…
Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them. The post What Is A Google Broad…
Looking for effective ways to drive traffic to your Amazon listings via external sources? Learn how Amazon Attribution & Brand Referral Bonus Programs work. The post How To Use Amazon…
Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here. The post 5 Tips For…
Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO…