WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors The post WordPress Template Plugin Vulnerability…
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? The post Fresh Content As A Google…
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away…
Google’s John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric The post Can Site Quality Be Quantified in Search Console? appeared…
You have a short period of time for checks and action to bring immediate value. What should you have in your SEO triage plan? The post Do You Have an…
Wondering whether you need always-on marketing? Here’s why you do and the practical steps it takes to get started today. The post What Is Always-On Marketing? Everything You Need To…
Google’s Martin Splitt shared his opinion that voice search is not the future and that there will be no need to optimize for it The post Google: Voice Search Is…
Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller. The post Google: “Hard To Call A Site…
Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The post Google On The…
Largest ever research study of billions of searches uncovers surprising insights into CTR behavior that provides actionable marketing data The post Massive CTR Study Reveals Actionable Insights appeared first on…
SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS The post Google Drops Sites Hosted on SiteGround appeared first on Search Engine Journal.
Ask these important questions before choosing a content marketing agency to ensure a good fit for your unique goals, team, and organization. The post Hiring a Content Marketing Agency? Ask…
Dwell time is one of many user interaction signals that finds its way into experts’ lists of top Google search ranking factors. The post Dwell Time: Is It A Google…
A successful brand ambassador program can offer big business benefits, helping you reach new audience segments in compelling, authentic ways. Here’s how it’s done. The post Everything You Need For…
Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success. The post 3 PPC Strategies…
LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. The post LinkedIn Lets Freelancers Promote Their Services…
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. The post YouTube Removes Dislike Counts On All…
Does having multiple domains help or hurt your SEO? Learn how to set your multiple domain program up for success. The post How To Analyze The Performance Of Your Multi-Domain…
What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples. The post A Complete Guide To…
Baidu controls most of China’s search engine market, amounting to billions of searches per month. Here are 25 things you may not know about Baidu. The post 25 Facts You…
Learn how to use Instagram hashtags for content inspiration, follower growth, and engagement, with helpful tips for social media engagement. The post How To Use Hashtags On Instagram: Everything You…
Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in. The post How To Enable…
A Google spokesperson confirmed to SearchEngineJournal that they will be testing the IndexNow protocol for crawling and indexing The post Google Will Be Testing IndexNow appeared first on Search Engine…
Software development done differently. Loren chatted with Syed Balkhi of Awesome Motive to learn how they developed their suite of tools using a community-first approach. The post How to Make…
Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year. The post Twitter Blue Launches In United States appeared first…
Find out how and why the following PPC trends will dominate the year. Then, use your new knowledge when planning your strategy. The post The Biggest PPC Trends of 2022,…
Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022. The post Expert Social Media Marketing Predictions For 2022 appeared first…
An SEO expert answers two reader questions about ranking a website internationally – one in several countries, the other in one location. The post How Do I Rank Better Internationally…
Stock images can help you tell your story and add visual interest to the page. Try these 10 high-quality iStock alternatives. The post 10 Good Alternatives To iStock For Marketers…
Google’s John Mueller shares insights on the “Discovered – but currently not indexed” response in search console The post Google: Sites Need to Be Worthwhile to be Indexed appeared first…
Demonstrating how your agency provides value to clients is key to retaining them. Here are three ways to measure the ROI of marketing. The post 3 Ways Agencies Should Measure…
Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel. The post New Facebook Groups…
An overview of Google’s history of dialing back and fine tuning their updates and how this should inform a response to ranking changes The post Google Update Slapped Your Rankings:…
Learn 14 essential considerations for mapping out an SEO-friendly enterprise-level site structure and implementing an SEO governance plan. The post Enterprise SEO Site Structure: 14 Essential Optimizations appeared first on…
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC. The post How Much Does Daily PPC Budget Impact Conversions Available…
Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips. The post SMS Holiday Marketing: 8 Tips To Grow Your Audience &…
Google’s John Mueller says fixing technical issues and disavowing random spam links won’t fix core update related ranking problems The post Why Some Sites Lose Rankings in Core Update appeared…
Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor. The post Is Domain Name a Google Ranking Factor?…
Can you influence Google’s search algorithms and rank higher by using the disavow tool on bad or spammy links? The post The Disavow Tool: Is It a Google Ranking Factor?…
Fabrice Canel, Principal Program Manager at Bing discusses search crawling, machine learning and ranking web pages with Jason Barnard of Kalicube The post Want to Learn About Bing and Search…
Google’s John Mueller explains how long it takes for a disavow file to eventually affect the search results rankings The post Google: How Long it Takes for Disavow File to…
SEO reporting can make or break the success of your strategy. Check out these five secrets to impactful reporting (learned the hard way). The post Impactful SEO Reporting: My Most…
Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals. The post Facebook Ads vs Instagram Ads:…
Learn how you can invest wisely and win in your market by creating paid social campaigns that convert. The post 3 Steps To Creating Paid Social Campaigns That Convert appeared…
Jetpack acquires security company WPScan, promises to keep it open to benefit WordPress security but integrate it at some point as well The post Jetpack Acquires WordPress Security Company appeared…
Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. The post Google Page Experience Algorithm Update…
Google canonicalized a feed over the web page which triggered a Crawled Currently Not Indexed problem The post How an SEO Fixed a Weird Crawled Currently Not Indexed Issue appeared…
Google My Business is no more—get used to saying “Google Business Profile” as the search company simplifies and renames its important local search tool. The post Claim Your Google Business…
Understanding which Local SEO KPIs matter and how to measure them is essential for meaningful performance reporting. See the top 5 here. The post 5 Common Local SEO KPIs And…
Write, publish, and share great SEO articles to reach more users and drive traffic to your website. Here are 9 steps to make it happen. The post How To Use…
Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions. The post Hreflang Implementation: The 10 Biggest SEO Misconceptions appeared first…
Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the previous version. The post Google Launching New Version Of PageSpeed Insights…
Google’s Danny Sullivan confirms a spam-fighting algorithm update has started rolling out to search results and will be fully rolled out within a week. The post Google Rolls Out November…
Google’s John Mueller answers four rapid fire questions about common technical SEO issues that almost everyone runs into at one point or another. The post Google’s John Mueller Q&A: 4…
Developing a good report requires the right people, getting good data, building your audience, and reaching them in various ways. Learn how we did it. The post State of SEO:…
Are you afraid an SEO agency or consultant may not have your best interests in mind? Watch for these tell-tale warning signs. The post 5 Huge Warning Signs Of A…
Whether Google factors direct traffic into your search rankings has been a hotly debated topic over the years. Where do we land on it? The post Direct Traffic: Is It…
What does it take to make your content marketing operation a success? Check out these 8 key content team roles and who does what. The post 8 Essential Content Marketing…
See a Fast Simon for Shopify integration in action and the SEO team’s tips for handling challenges in rendering, crawling, and pagination. The post Shopify & Fast Simon: An Ecommerce…
Updated Google Best Practices shows how to get “maximum exposure” from hosting or embedding videos The post New Google Best Practice For Embedded Videos appeared first on Search Engine Journal.
Facebook announced it is shutting down it’s facial recognition technology company-wide within weeks The post Facebook Shutting Down Facial Recognition appeared first on Search Engine Journal.
Looking for a press release distribution partner? Consider these seven elements to get the best possible results for your PR campaigns. The post Press Release Distribution Services: 6 Important Features…
Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type. The post Google Ads Performance…
Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button. The post How To Report Search Console…
Do you love PPC? Would you like to be Search Engine Journal’s Paid Media Editor? Here’s who we’re looking for and how you can apply. The post Search Engine Journal…
Google’s Knowledge Graph is an important element of Search. Here’s what it is and how to use it to drive more visitors to your website. The post How To Maximize…
When negative content ranks in the SERPs, the first reaction is to try to remove it. How can you outrank the offending webpages? The post How Can We Outrank Negative…
On-page optimization is a powerful tool in any SEO arsenal. This Python SEO script will find the top five opportunities for each page at scale. The post Python SEO Script:…
Find out where and why people buy Instagram followers and likes, whether it helps engagement, and what Instagram can do if they catch you. The post Should We Buy Instagram…
Google’s John Mueller talks about the best way to write content and advises what to avoid The post Does Comprehensive Content Build Trust? appeared first on Search Engine Journal.
Newly formed WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes The post WordPress Takes Steps to Achieve Performance Lead appeared first…
Learn strategies that can help you optimize your influencer marketing budget while getting greater ROI from your campaigns. The post 7 Proven Tips To Get Influencers To Promote Your Brand…
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. The post Facebook Launches Marketing Analytics Certificate Program appeared first on…
Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. The post Google Shares Tips For Optimizing Job Postings…
Google is now showing a new set of search results when people look for deals. All products with a “deals” badge are eligible to appear. The post Google Enhances Search…
When done right, push notifications can help you reach and convert more users. Learn best practices for using it on your own website. The post Push Notifications: Re-Engaging Users in…
Digital privacy is increasingly important, making non-Google, privacy-focused search engines more viable. Here’s why it matters to marketers. The post Can Pro-Privacy Search Engines Replace Google? appeared first on Search…
Topic clusters show Google that a website has lots of useful content and is relevant to a specific subject. Here’s how they work. The post Why (& How) Topic Clusters…
Sure, content is King – but is it actually a ranking factor in Google’s search algorithms? See how content impacts your SEO. The post Content As A Google Ranking Factor:…
Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. The post How to Evaluate Site Quality for Link Building [Webinar] appeared first…
OptinMonster WordPress Plugin REST-API implementation exposes publishers to full site takeover and threat of malicious downloads The post OptinMonster Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.
Google’s John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact The post Title Tags are a Tiny Ranking…
Google’s John Mueller suggested steps to take to fix title tags so that Google stops rewriting them The post How to Fix Google Title Tag Rewrites appeared first on Search…
Does contact information – or a lack thereof – affect your Google search rankings? See what the experts have to say about it. The post Contact Information: Is It A…
LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors. The post LinkedIn Adds New Features To Help Companies Attract…
Urban legends like Bloody Mary have scared people for generations. For those of us in digital marketing, there may be darker forces at work. The post PPC And Digital Marketing…
Smash Balloon Social Post Feed WordPress plugin vulnerability exposes over 200,000 websites to Stored XSS vulnerability The post WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Websites appeared first on Search…
Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong. The post Do Google Lighthouse Scores Affect…
Ghostly appearances in the SERPs, website necromancy, mysterious strategies no one can quite figure out…This year’s Halloween SEJ Special has it all. The post SEO Horror Stories That Will Scare…
Vulnerabilities are technically not SEO problems until the site is hacked and then it’s an SEO problem The post Vulnerabilities Are Not an SEO Issue… Until You Get Hacked appeared…
There are SEO myths that experts have debunked over and over again. Read about 26 common ones that still persist here. The post How to Spot SEO Myths: 26 Common…
Improve your marketing insights with this fully automated Google Ads pacing dashboard. Track KPI and spend goals from a free, customizable Data Studio template. The post The Ultimate Google Ads…
Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler The post Google Changes More Structured Data Requirements appeared first on…
Google’s John Mueller shared four tips for dealing with pages for products that are temporarily out of stock The post SEO and Temporarily Out-of-Stock Product Pages appeared first on Search…
Don’t let fraud waste your campaign budget. Learn how modern technologies can help advertisers fight fraud and protect their brand. The post Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist]…
Does Google prefer shorter URLs over longer URLs? That’s an SEO myth that won’t go away. Here’s when URL length matters and when it doesn’t. The post Does URL Length…
What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change. The post Did Facebook Change…
The BigCommerce ecommerce platform comes with decent out-of-the-box SEO features. Here’s how to use them and what else you can do. The post BigCommerce SEO Features & Tips for Ecommerce…
Google’s John Mueller explains that site quality can affect whether or not Google shows rich results from a site The post Google: Site Quality Can Cause Loss of Rich Results…
Need a better alternative to the Yoast SEO plugin for WordPress? We analyzed similar SEO plugins and found 7 great options. The post 7 Best Alternatives To Yoast SEO WordPress…