Latest SEO News & Tips From Search Engine Journal Blog

Learn how to create a content marketing plan that’s tied not just to your objectives, but also to what your customers need in this guide. The post How to Create…

SEO crawlers are indispensable tools but they need an SEO pro’s insight and experience to determine which warnings to heed or ignore. The post 7 SEO Crawling Tool Warnings &…

Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success. The post How Does Machine Learning Work in Paid…

Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues…

Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics. The post Website Health Check: Top Technical…

Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. Read about it here. The post 7 Ways to Use Google…

What is click depth and can it help you rank higher in Google search results? Learn why some think it’s a ranking factor here. The post Click Depth: Is It…

Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. The post Google on Product Price…

Google is reportedly developing a new search feature called “Big Moments” to highlight important information about breaking news events in real-time. The post Google is Developing ‘Big Moments’ Feature For…

YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels. The post YouTube Rolls Out Automatic Live Captions…

E-A-T can be leveraged for link opportunities and guide you in creating content that will add value to the pages that link to your site. The post E-A-T & Link…

Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor. The post A Complete Guide to Google…

John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic The post Why Search Console and Analytics Differ in Discover Reporting appeared…

Google is adding more detail to Search Console reports in an effort to assist SEOs with resolving rich results errors. The post Google Search Console Adds More Detail to Error…

Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more. The post Google Halloween Search Trends…

Do you have a strategy that works for prioritizing technical SEO issues with your web development team? These tips can help. The post How to Prioritize Technical SEO Issues Without…

Continuously creating high-quality content is a time-consuming task, especially for small travel businesses. Learn how content repurposing helps maximize the impact of everything you create. The post Content Repurposing for…

Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide. The post State of SEO: The Top Opportunities…

Trolls may be the bane of the internet, but they shouldn’t ruin your day. Learn to purge online trolls and prevent them from returning. The post 10 Effective Tactics to…

New filters in Google Search can help users find the most eco-friendly options when it comes to planning travel and buying appliances. The post Google Rolls Out New Eco-Friendly Search…

YouTube is rolling out new features designed to reward channel members in a way that’s similar to how subscribers are rewarded on Twitch. The post YouTube Adopts More Features From…

Search volume is a key metric for effective keyword research. Read about its limitations and ways to enhance the information and data it provides. The post A Complete Guide to…

Time is money. So what are the key things to look for to improve the performance of a PPC account and get results fast? The post 7 Proven Ways to…

It’s best to stay updated on best practices and tactics. These 12 outdated SEO practices can cause more harm than good for your brand. The post 12 Completely Outdated SEO…

Gutenberg 11.6 offers four important changes plus numerous other improvements and bug fixes. The post WordPress Releases Gutenberg 11.6 – Top 4 Achievements appeared first on Search Engine Journal.

John Mueller points out the larger SEO problem inherent in using CSS to hide internal links The post Google on Using CSS to Hide Internal Links appeared first on Search…

After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses. The post Twitter Lets Businesses Apply For a…

Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Do you need insights on how to approach online visibility? When it comes to…

We asked SEO professionals how they generate leads and where they win new business. See what they said in our State of SEO industry survey. The post How SEO Professionals…

An artist wonders how to get his paintings ranking against photos in Google Search. Find helpful image optimization tips in this Ask an SEO. The post How to Optimize Gallery…

Astra announces update that brings Gutenberg Wireframing to the web publishing community The post Free WordPress Astra Plugin Updated with Gutenberg Wireframe Blocks appeared first on Search Engine Journal.

Discover how B2B and SaaS companies can manage paid social advertising more effectively and what is at stake. The post SaaS Marketers: The Paid Social Approach That Works for You…

Google’s John Mueller discusses the practice of linking out to authoritative sites for SEO purposes The post Outbound Links to Authority Sites Good For SEO? appeared first on Search Engine…

Here are five actionable tips that will help you create well-optimized content that converts more first-time visitors into leads. The post How to Generate Leads with Inbound Marketing appeared first…

Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4. The post Facebook Explains October 4 Outage appeared first…

Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened The post Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage appeared…

SEO apps for Shopify can help your store appear more often and higher in organic search, and offer a better experience for customers. Here’s how. The post Top 10 Shopify…

Is Google using the number of times a site is bookmarked in Chrome as a ranking factor? Read about it here. The post Are Chrome Bookmarks a Google Ranking Factor?…

Want to learn how to use text messaging as a marketing channel for prospecting and customer nurturing? Then don’t miss this webinar. The post 15 SMS Marketing Stats Every Local…

Does using www vs. no www have an impact on the SEO of your website? What do search engines prefer? Read on to find out. The post WWW vs. non-WWW:…

Google’s John Mueller said that the MUM algorithm can be applied to many parts of search, beyond the ranking part The post Google MUM Algorithm Can Do More than Rank…

Google announced an experimental Chrome feature makes it easy to access search results without leaving a website The post Google Tests Feature to Help Users Click from Websites to Competitors…

Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users. The post Twitter Rolls Out 7…

Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: “We did the math. It’s time.” The post Google Search Ends Support For Internet…

YouTube is changing the way it reports on audience retention to make it easier for creators to understand what’s working and what’s not. The post YouTube Introduces ‘Typical Audience Retention’…

Holiday shopping is starting early this year, and a new report from Microsoft aims to make marketers aware of changes to customer expectations. The post Microsoft Reports Holiday Searches Start…

Avoid these holiday marketing mistakes to get ahead and stay in front of competitors during this year’s pivotal retail sales period. The post 14 Mistakes to Avoid in Holiday Marketing…

Consider using SMART goal setting to move your SEO goals forward. See ways it’s used in search marketing to achieve better results. The post SMART Goals: Examples for Search Engine…

Google’s John Mueller answers a question about migrating to WWW version of a site. Then he offers points to think about regarding major changes The post Major Changes to a…

Google’s John Mueller discusses how sarcasm can impact rankings and why sometimes content should not contain sarcasm The post Does Sarcasm Still Confuse Google? appeared first on Search Engine Journal.

Google’s John Mueller compares content strategies and shows which are appropriate for different goals and situations The post Build Fewer but Stronger Pages or Create Lots of Pages? appeared first…

“Google” is reportedly the top query in competitive search engine Bing, according to a document submitted to EU’s General Court. The post “Google” is Bing’s Top Keyword appeared first on…

Google’s John Mueller speaks frankly on the topic of using E-A-T as an SEO or technical factor The post Google Answers if Links or Content Determine E-A-T Scores appeared first…

Google Ads is introducing a new budget report that’s designed to help advertisers understand their daily and monthly spending behavior. The post New Google Ads Budget Report Tracks Daily Campaign…

Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here’s how to do it. The post 10 Tips for Creating Mobile-Friendly Content appeared…

See how Adidas, Aveda, and Netflix create exceptional experiences and drive engagement and revenue with personalized content. The post 3 Ways Top Websites Personalize On-Site Content appeared first on Search…

YouTube’s quick and entertaining video format did very well in its first year. Here’s everything you need to know about YouTube Shorts. The post YouTube Shorts: An Introductory Guide appeared…

Do you want to boost your content’s perceived E-A-T? Learn how to leverage structured data to do that in this guide. The post How to Use Structured Data to Support…

Ready to advertise beyond Google Ads and Facebook? Learn how you can get the most out of Microsoft, Amazon, Instagram, LinkedIn, and TikTok. The post The 5 Paid Ad Channels…

Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM The post Google Announces Search Redesign Using MUM Algorithm…

Widescale introduction of Google’s MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites The post Google MUM is Coming to Lens appeared first on Search Engine…

Google Alerts is a flexible free tool every marketer should know. Learn how to use it and get a step-by-step guide to getting started. The post The Smart Marketer’s Guide…

It’s the perfect time to build, test, and perfect your lead generation tactics using Facebook’s native tools. Here’s how. The post How Facebook Messenger Generates Cost-effective, Trackable Leads appeared first…

Check out these 14 tools for finding trending topics in your industry, to inform your SEO and content marketing campaigns. The post How to Find What’s Trending: 14 Tools for…

Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence The post Google Publishes Best Practices Guide for Ecommerce appeared first on Search Engine Journal.

Is it possible that Chrome-based spam traffic can have a negative impact on Core Web Vitals? The post Can Chrome-Based Spammers Impact Core Web Vitals? appeared first on Search Engine…

YouTube creators are getting access to more data in the Studio Mobile app with metrics such as ‘new and returning’ and more. The post YouTube Adds More Viewership Data to…

Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. The post Google: URLs Are Case Sensitive appeared first on Search…

Are you getting beat in local rankings because competitors are violating the Google My Business rules? You can fight back. Learn how. The post Local Competitors Violating GMB Guidelines? Here’s…

Both niche and multi-topic websites can work with an organized site structure and plenty of content to support each topic. Here’s how. The post Should You Create a Niche or…

Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth. The post How to Make Paid Social Work…

Microsoft Advertising has announced a new ad unit called Credit Card ads. Here’s what they are and how you can get started! The post Microsoft Advertising Launches Open Beta for…

A smaller PPC budget and getting maximum results is challenging, but it can be done! Learn 15 tips to optimize budgets for your PPC program. The post 15 Tips on…

Agencies need a reliable rank tracker to carry out successful SEO campaigns. Consider these points when choosing the right tool for your needs. The post Choosing Your SEO Agency’s Rank…

Google says websites can run into problems if they hide content behind captchas, as its web crawler won’t be able to see it. The post Google Can’t See Content Behind…

Google’s John Mueller stated that the ranking signals can’t be sorted on a spreadsheet by order of importance The post Google Has Moved Away From 200 Ranking Signals Number appeared…

We asked SEO professionals to share their biggest challenges from the past year and what threats the industry faces in the future. The post The Greatest Challenges & Threats in…

Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide. The post State of SEO: The Top Opportunities…

Learn how to use Ngram analysis with Dynamic Search Ads for keyword mining, optimization, and expansion opportunities. The post Dynamic Search Ads: Keyword Mining Through Ngram Analysis appeared first on…

Google’s John Mueller shares how to know if the Page Experience Update is affecting website search rankings The post How to Know Core Web Vitals Affects Your Search Rankings appeared…

Do you think 404 and soft 404s errors can affect your Google search rankings? Find out if they are ranking factors here. The post Are 404 & Soft 404 Errors…

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The post Google Working on Indexing Instagram & TikTok Videos…

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page. The post Google: Extra Content Not…

Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so. The post What are Transition Words? Learn How…

E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here. The post Google’s Search Quality Raters Guidelines: A Guide…

Learn about the query completion patent that helps Google predict the best autocomplete answers for a user’s search query. The post How Autocomplete Works: The Patent Behind Google’s Query Completions…

Google’s John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions The post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal.

Google Ads is increasing transparency by providing users more background on verified advertisers. Here’s what you need to know! The post Google Ads to Rollout New Advertiser Pages With a…

Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions. The post Twitter Adds Bitcoin & GoFundMe As Tipping Options…

PageSpeed Insights updates to Lighthouse 8.4. A new audit diagnoses a widespread Largest Contentful Paint problem The post PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP appeared first…

Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know! The post Google Updates Keyword Matching Processes for Phrase &…