Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy. The post Building A Keyword Strategy For Comparison…
Data breach intrusion discovered at six more web hosts in addition to GoDaddy. Incident exposed sFTP and database credentials for two months undetected The post Data Breach Spreads To Six…
LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation. The post LinkedIn: Gen Z Is Our Fastest Growing Audience…
Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who’s already leading the way! The post A Marketer’s Guide To NFTs And The…
Should you create a separate article for each city, district, neighborhood, and service for 100+ local business locations and how would you structure the site? The post What’s The Best…
When two links on a single page both link to a page on your website, does Google value one more than the other? The post First Link Priority: Is It…
+1 Million GoDaddy Managed WordPress hosting customers suffered a data breach. Passwords have been reset but effects may still be persist The post Why GoDaddy Data Breach Of +1 Million…
Use these 17 tips as a checklist the next time you write content and see how much more engaging and SEO-friendly it can be! The post 17 Tactics to Create…
Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. The post Google: Republished Reviews Not Suitable…
Google’s John Mueller answers question about 65 character limit on title tags for SEO and if it’s ranking related The post What Is The Best Title Tag Length For SEO?…
Businesses can no longer rely on third-party tracking, which has become an industry standard. You need first-party data. Here’s how to manage this massive change. The post How to Maximize…
Learn how to focus your digital marketing efforts including KPI tracking, and discover ways to improve your communications for the success in 2022. The post New Marketing Ideas, Strategies &…
Some believe that .edu links are more valuable than other links for SEO. Are they right? The post Are .edu Links A Google Search Ranking Factor? appeared first on Search…
These basic and advanced YouTube video optimization tips and tactics will help ensure your videos are easily findable. The post YouTube SEO From Basic To Advanced: How To Optimize Your…
Are you unintentionally sabotaging your marketing team’s efforts before content even has a chance to perform? Avoid these 21 common content creation mistakes. The post How To Fix 21 Content…
Where can you automate content optimization to improve rankings and ROI? Check out these SEO automation tips from Semji. The post 4 Content SEO Tasks To Automate Now For Higher…
Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. The post Twitter Cancels AMP…
Jawed Karim, co-founder of YouTube, makes his feelings known about the removal of dislikes saying it’s not a good idea for creators. The post YouTube Co-Founder Is Against Removing Dislikes…
Google’s John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful The post When To Use Rel Canonical Or Noindex …Or…
Many large organizations already know WordPress is a great CMS solution. So what do enterprises need to know about WordPress SEO to be successful? The post WordPress SEO for Enterprise:…
Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. The post How To Evaluate Site Quality For Link Building appeared first on…
Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. The post Google Ads Insights Page Updated…
Bounce rate may not be a Google ranking factor, but it still matters in SEO. Learn how to calculate, audit, and improve it here. The post How To Calculate, Audit…
How do you plan for the year ahead when your historic data is in shambles? Here are some tips for SEM planning despite the pandemic. The post SEM Planning for…
Does Google use E-A-T (expertise, authoritativeness, and trust) as part of its Search ranking algorithm? See what the experts had to say. The post E-A-T: Is It A Ranking Factor…
Want to engage your audience with WhatsApp marketing? Get to know the latest features and how to leverage the Business App vs API. The post Dominating Your WhatsApp Marketing Strategy…
Google documented a change called Translated Results that affects six languages. It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first…
Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance. The post 11 Google Analytics…
Google is giving everyone advance notice that the November 2021 broad core algorithm update will be released later today. The post Google Launching November 2021 Broad Core Algorithm Update appeared…
Use these expert tips to level up your freelance SEO game, make what you’re worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You…
Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads. The post 9 Ways To…
As searches for “news near me” continue to rise, Google is launching new features for local search results and new tools for journalists. The post Google Launches New Local Search…
Stay ahead of the curve by incorporating fresh insights and tracking what your competitors are doing. Here’s how. The post How To Track Competitors’ Website Traffic & Level Up Your…
Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses. The post Google Maps Adds 4…
Publishers worldwide share data that seemingly proves that Googlebot has dramatically reduced website crawling The post Data Seemingly Proves Googlebot Crawling Has Slowed appeared first on Search Engine Journal.
Google Cloud Outage shutters websites worldwide. Network issue is partially resolved The post Google Cloud Networking Outage Darkens Websites appeared first on Search Engine Journal.
Explore 8 Google Business Profile updates that will help improve your local rankings and visibility this holiday season. The post 8 Google Business Profile Updates To Make For The Holidays…
Conductor, the leading enterprise organic marketing technology company, announced $150 million in funding led by growth equity firm Bregal Sagemount. The post Conductor Raises $150M, Funding Company’s Growth In Organic…
What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage. The post Outbound Links Strategy: When,…
Are you looking for high intent keywords? Discover how to improve your keyword research and take it to the next level. The post Keyword Research For SEO: Top Tips &…
Learn what to do when Google is ranking the wrong page for your keywords with this step-by-step method to get traffic to the right page. The post What To Do…
Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites. The post Google: Progressive Web Apps Don’t Rank Better…
Check out these proven tips for driving higher average order value and conversions to sale on your ecommerce site this holiday season. The post 9 Essential Ecommerce Site Optimizations to…
SiteGround announced the outage is over. Amazon’s Global Accelerator cited as cause. Sites begin recovering in Google Search The post SiteGround Hosting Outage Over – Site Recoveries Continue appeared first…
Getting your articles and other content accepted by industry publications is challenging. Learn how to build rapport with editors here. The post How To Build Rapport With Editors And Get…
Looking to boost your social media audience with organic followers who are genuinely interested in your brand? These methods work. The post 11 Proven Tips To Get More Social Media…
Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better. The post Google: Bolded Text Can…
When Google is ranking search results, does the algorithm take your domain age into consideration? See what the experts say. The post Domain Age: Is It A Google Ranking Factor?…
WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors The post WordPress Template Plugin Vulnerability…
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? The post Fresh Content As A Google…
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away…
Google’s John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric The post Can Site Quality Be Quantified in Search Console? appeared…
You have a short period of time for checks and action to bring immediate value. What should you have in your SEO triage plan? The post Do You Have an…
Wondering whether you need always-on marketing? Here’s why you do and the practical steps it takes to get started today. The post What Is Always-On Marketing? Everything You Need To…
Google’s Martin Splitt shared his opinion that voice search is not the future and that there will be no need to optimize for it The post Google: Voice Search Is…
Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller. The post Google: “Hard To Call A Site…
Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The post Google On The…
Largest ever research study of billions of searches uncovers surprising insights into CTR behavior that provides actionable marketing data The post Massive CTR Study Reveals Actionable Insights appeared first on…
SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS The post Google Drops Sites Hosted on SiteGround appeared first on Search Engine Journal.
Ask these important questions before choosing a content marketing agency to ensure a good fit for your unique goals, team, and organization. The post Hiring a Content Marketing Agency? Ask…
Dwell time is one of many user interaction signals that finds its way into experts’ lists of top Google search ranking factors. The post Dwell Time: Is It A Google…
A successful brand ambassador program can offer big business benefits, helping you reach new audience segments in compelling, authentic ways. Here’s how it’s done. The post Everything You Need For…
Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success. The post 3 PPC Strategies…
LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. The post LinkedIn Lets Freelancers Promote Their Services…
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. The post YouTube Removes Dislike Counts On All…
Does having multiple domains help or hurt your SEO? Learn how to set your multiple domain program up for success. The post How To Analyze The Performance Of Your Multi-Domain…
What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples. The post A Complete Guide To…
Baidu controls most of China’s search engine market, amounting to billions of searches per month. Here are 25 things you may not know about Baidu. The post 25 Facts You…
Learn how to use Instagram hashtags for content inspiration, follower growth, and engagement, with helpful tips for social media engagement. The post How To Use Hashtags On Instagram: Everything You…
Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in. The post How To Enable…
A Google spokesperson confirmed to SearchEngineJournal that they will be testing the IndexNow protocol for crawling and indexing The post Google Will Be Testing IndexNow appeared first on Search Engine…
Software development done differently. Loren chatted with Syed Balkhi of Awesome Motive to learn how they developed their suite of tools using a community-first approach. The post How to Make…
Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year. The post Twitter Blue Launches In United States appeared first…
Find out how and why the following PPC trends will dominate the year. Then, use your new knowledge when planning your strategy. The post The Biggest PPC Trends of 2022,…
Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022. The post Expert Social Media Marketing Predictions For 2022 appeared first…
An SEO expert answers two reader questions about ranking a website internationally – one in several countries, the other in one location. The post How Do I Rank Better Internationally…
Stock images can help you tell your story and add visual interest to the page. Try these 10 high-quality iStock alternatives. The post 10 Good Alternatives To iStock For Marketers…
Google’s John Mueller shares insights on the “Discovered – but currently not indexed” response in search console The post Google: Sites Need to Be Worthwhile to be Indexed appeared first…
Demonstrating how your agency provides value to clients is key to retaining them. Here are three ways to measure the ROI of marketing. The post 3 Ways Agencies Should Measure…
Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel. The post New Facebook Groups…
An overview of Google’s history of dialing back and fine tuning their updates and how this should inform a response to ranking changes The post Google Update Slapped Your Rankings:…
Learn 14 essential considerations for mapping out an SEO-friendly enterprise-level site structure and implementing an SEO governance plan. The post Enterprise SEO Site Structure: 14 Essential Optimizations appeared first on…
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC. The post How Much Does Daily PPC Budget Impact Conversions Available…
Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips. The post SMS Holiday Marketing: 8 Tips To Grow Your Audience &…
Google’s John Mueller says fixing technical issues and disavowing random spam links won’t fix core update related ranking problems The post Why Some Sites Lose Rankings in Core Update appeared…
Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor. The post Is Domain Name a Google Ranking Factor?…
Can you influence Google’s search algorithms and rank higher by using the disavow tool on bad or spammy links? The post The Disavow Tool: Is It a Google Ranking Factor?…
Fabrice Canel, Principal Program Manager at Bing discusses search crawling, machine learning and ranking web pages with Jason Barnard of Kalicube The post Want to Learn About Bing and Search…
Google’s John Mueller explains how long it takes for a disavow file to eventually affect the search results rankings The post Google: How Long it Takes for Disavow File to…
SEO reporting can make or break the success of your strategy. Check out these five secrets to impactful reporting (learned the hard way). The post Impactful SEO Reporting: My Most…
Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals. The post Facebook Ads vs Instagram Ads:…
Learn how you can invest wisely and win in your market by creating paid social campaigns that convert. The post 3 Steps To Creating Paid Social Campaigns That Convert appeared…
Jetpack acquires security company WPScan, promises to keep it open to benefit WordPress security but integrate it at some point as well The post Jetpack Acquires WordPress Security Company appeared…
Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. The post Google Page Experience Algorithm Update…
Google canonicalized a feed over the web page which triggered a Crawled Currently Not Indexed problem The post How an SEO Fixed a Weird Crawled Currently Not Indexed Issue appeared…
Google My Business is no more—get used to saying “Google Business Profile” as the search company simplifies and renames its important local search tool. The post Claim Your Google Business…
Understanding which Local SEO KPIs matter and how to measure them is essential for meaningful performance reporting. See the top 5 here. The post 5 Common Local SEO KPIs And…
Write, publish, and share great SEO articles to reach more users and drive traffic to your website. Here are 9 steps to make it happen. The post How To Use…
Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions. The post Hreflang Implementation: The 10 Biggest SEO Misconceptions appeared first…
Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the previous version. The post Google Launching New Version Of PageSpeed Insights…