Latest SEO News & Tips From Search Engine Journal Blog

Both niche and multi-topic websites can work with an organized site structure and plenty of content to support each topic. Here’s how. The post Should You Create a Niche or…

Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth. The post How to Make Paid Social Work…

Microsoft Advertising has announced a new ad unit called Credit Card ads. Here’s what they are and how you can get started! The post Microsoft Advertising Launches Open Beta for…

A smaller PPC budget and getting maximum results is challenging, but it can be done! Learn 15 tips to optimize budgets for your PPC program. The post 15 Tips on…

Agencies need a reliable rank tracker to carry out successful SEO campaigns. Consider these points when choosing the right tool for your needs. The post Choosing Your SEO Agency’s Rank…

Google says websites can run into problems if they hide content behind captchas, as its web crawler won’t be able to see it. The post Google Can’t See Content Behind…

Google’s John Mueller stated that the ranking signals can’t be sorted on a spreadsheet by order of importance The post Google Has Moved Away From 200 Ranking Signals Number appeared…

We asked SEO professionals to share their biggest challenges from the past year and what threats the industry faces in the future. The post The Greatest Challenges & Threats in…

Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide. The post State of SEO: The Top Opportunities…

Learn how to use Ngram analysis with Dynamic Search Ads for keyword mining, optimization, and expansion opportunities. The post Dynamic Search Ads: Keyword Mining Through Ngram Analysis appeared first on…

Google’s John Mueller shares how to know if the Page Experience Update is affecting website search rankings The post How to Know Core Web Vitals Affects Your Search Rankings appeared…

Do you think 404 and soft 404s errors can affect your Google search rankings? Find out if they are ranking factors here. The post Are 404 & Soft 404 Errors…

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The post Google Working on Indexing Instagram & TikTok Videos…

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page. The post Google: Extra Content Not…

Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so. The post What are Transition Words? Learn How…

E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here. The post Google’s Search Quality Raters Guidelines: A Guide…

Learn about the query completion patent that helps Google predict the best autocomplete answers for a user’s search query. The post How Autocomplete Works: The Patent Behind Google’s Query Completions…

Google’s John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions The post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal.

Google Ads is increasing transparency by providing users more background on verified advertisers. Here’s what you need to know! The post Google Ads to Rollout New Advertiser Pages With a…

Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions. The post Twitter Adds Bitcoin & GoFundMe As Tipping Options…

PageSpeed Insights updates to Lighthouse 8.4. A new audit diagnoses a widespread Largest Contentful Paint problem The post PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP appeared first…

Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know! The post Google Updates Keyword Matching Processes for Phrase &…

When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on. The post Google: Referral Traffic…

Google Analytics 4 will eventually be our only GA platform option so it’s important to learn how to set it up properly. Here’s how. The post How to Set Up…

Get that checkmark! Facebook verification gives your presence credibility and generates trust. Learn how to get your Facebook Page or profile verified. The post How to Get Your Facebook Page…

Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more. The post What is Enterprise Search? Definition…

Don’t miss it! Today only, September 23, you can sign up for any MarketingProfs online marketing course at no cost. The post Get Your Free Online Course at the MarketingProfs…

WordPress Ninja Forms vulnerability can lead to a full site take over and phishing scams The post WordPress Ninja Forms Vulnerability Exposes Over a Million Sites appeared first on Search…

Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about. The post Google’s Apps Work Different on iOS 15…

Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started! The post Google Announces “Things to…

Use GMB Products to build product and service visibility in Google Search and direct audiences to your landing pages. Here’s how. The post 5 Steps to GMB Products Set-Up via…

Forecasting can offer great value in SEO. Here’s how to get data-driven answers about possible trends in organic search using Python. The post How to Use Python to Forecast Demand,…

Does author authority impact your organic search rankings? Learn whether search engines really care about who created the content and if it impacts ranking algorithms. The post Author Authority: Is…

Learn technical SEO strategies for scaling your efforts, growing your enterprise ecommerce business, and better serving customers. The post Helpful SEO Automations to Drive E-Commerce Optimizations at Scale appeared first…

Gutenberg 11.5 takes a meaningful step forward to Full Site Editing with the new Widget Group Block The post WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone appeared first…

Creating or updating a site to reach the point of accessibility should be a priority for all businesses. Here’s why. The post How to Avoid Costly WCAG, ADA & 508…

What’s the difference between SEO factors and ranking factors, and which on-site factors are most important to optimize? The post 5 On-Site SEO Factors That Matter Most appeared first on…

Does your choice of TLD really matter for SEO? Learn what to consider and which optimizations matter for your TLD to rank. The post Does Using .us TLD Versus .com…

Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google. The post Create & Optimize…

New marketers often think there is a “right way” to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro. The post 3 Indispensable Pieces…

Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here’s how. The post How to Build SEO-Friendly Internal Link Structures…

With increased importance and scrutiny, navigating YMYL niches is a major challenge to content creators. Here’s what you need to know to get it right. The post 10 Content Creation…

In our State of SEO report, we asked working SEO pros about what results clients expect from SEO and what clients really think about SEO. The post SEO Clients Report…

Why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic ranking, right? Read our verdict here. The post Google AdSense: Is It a…

Find out how you can make your lead generation campaigns more successful with call tracking. Join our upcoming webinar. The post Convert Leads Faster With Call Tracking [Webinar] appeared first…

Amazon can be a wonderful, but frustrating place to sell. Learn the basics of how to sell on Amazon here. The post How to Sell on Amazon: Fees, Prime, Listings…

Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways. The post Facebook Has New Ways…

E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is and why it matters. The post What Exactly Is E-A-T & Why…

YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page. The post How YouTube Recommends Videos appeared…

Google reveals new information about the page title update and explains why it replaces some titles and not others. The post Why Does Google Replace Page Titles? appeared first on…

Do you want to secure your website and help your rankings in search? Find out what is HTTPS and how it can benefit your website. The post What is HTTPS?…

Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO. The post 7 Insights Into How Google Ranks…

Marketing isn’t all about ads anymore – consumers need to connect with your brand. That’s where celebrity endorsement comes in. Check out 10 great examples. The post 10 Examples of…

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight. The post 10 Ethical Grey Areas & Illegal SEM…

It’s a myth that Google has 200 ranking factors, but here are 11 confirmed things we do know for sure. The post 11 Things You Must Know About Google’s 200+…

In today’s world, content alone will not win in Google’s SERPs. Learn the evolution of Google search and how to top the rankings. The post 3 Ways SEO Has Changed…

Performing regular log file analysis is useful for SEO professionals to better understand how their website is crawled. Learn the basics here. The post What is SEO Log File Analysis?…

Shopify is making it easier to optimize ecommerce stores for international markets all from a single Shopify site. The post Shopify Makes it Easy to Market to Specific Countries appeared…

Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know! The post Google Consolidates Smart Display & Standard Display Campaign Creation…

How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more. The post Branded vs. Non-Branded Traffic:…

PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. The post 8 PPC Best Practices That May…

New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out. The post How to Go Deeper With Keyword…

Is your agency working on marketing, advertising, public relations, or media campaigns? Enter the U.S. Agency Awards. Learn how here. The post U.S. Agencies: Enter the U.S. Agency Awards Before…

Google’s John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website theme The post Website Themes Impact SEO appeared…

LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. The post LinkedIn Pages Can…

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. The post YouTube Brings Desktop Analytics to…

Have you ever wondered what is and isn’t a ranking factor? This guide determines whether these 88 signals are Google ranking factors. The post We Analyzed 88 Google Ranking Factors…

Choosing your Shopify store theme is part of an SEO-focused approach. Here are 13 things to check out in Shopify themes. The post How to Choose the Best Shopify Theme…

Join our next webinar to learn technical SEO strategies you should know to scale your efforts and grow your enterprise ecommerce business. The post Top SEO Strategies to Scale Your…

Aside from showing clients how SEO efforts can translate into business outcomes, agencies should negotiate what success means from the get-go. Here’s how. The post How 4 Worldwide Agencies Prove…

YouTube is lowering the eligibility criteria for community posts, which will give many more creators access to a tool to better connect with their audience. The post YouTube Expands Community…

Google’s John Mueller answered question regarding under which conditions prominent lead generation forms may cause a site to rank lower The post Do Prominent Lead Gen Forms Impact SEO? appeared…

What is the average budget for SEO clients and how do SEO agencies allocate time to tasks? We surveyed 1,241 SEO professionals to find out. The post State of SEO…

Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that are easy to make. The post Top 12 Most Common Content Marketing Mistakes to Avoid…

Learn how you can improve your lead generation campaigns with call tracking. Join our upcoming webinar and convert your leads faster. The post Call Tracking for Google Ads & SEO:…

Microsoft plans to move to a new feedback platform in October. Here’s what advertisers need to know! The post Microsoft Ads Announces Plans to Move to New Feedback Platform appeared…

Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity. The post Leveraging Flow to Amplify Your Marketing Productivity appeared…

What Google recommends for title tags and if that influences why title tags are rewritten The post What’s Driving Google’s Title Tag Rewrites? appeared first on Search Engine Journal.

A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data. The post Facebook & Instagram…

Facebook reports the amount of small businesses using digital tools has increased globally, rising from 81% to 88% in the past six months. The post Facebook Reports Increase in Use…

To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups. The post Facebook Creates New…

SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance. The post SEO Keyword Research: 15 of…

Your client roster is your SEO agency’s greatest asset. Here are 6 common reasons clients leave and how to improve your retention rate. The post 6 Reasons Your SEO Agency…

Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. The post How To Use Social…

We only have 1440 minutes a day. Why are some more productive than others? Here’s some answers and habits to supercharge your productivity. The post 19 Daily Habits That Make…

YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters. The post YouTube Adds 5 Features…

In an effort to help professionals adapt to the future of work, LinkedIn is offering over 35 learning courses free for a limited. The post LinkedIn Makes 35+ Learning Courses…

Google will share more query data with advertisers moving forward while removing older search term data. Here’s what advertisers should know! The post Google to Begin Sharing More Search Term…

Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits. The post Are You Wasting Your Google Ads Budget? 11…

WordPress Update 5.8.1 addresses three security issues in REST API, Gutenberg editor and Lodash JavaScript library. Recommends updating now The post WordPress 5.8.1 Released to Fix Multiple Vulnerabilities appeared first…

Become a more effective SEO by learning how to leverage the command line to improve your workflows with shortcuts and automations. The post A Guide to the Command Line for…

Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links. The post How to Create Linkable Content appeared…

Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups The post Twitter Announces Communities Feature appeared first on Search Engine Journal.

YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized. The post How to Make YouTube Videos More Advertiser Friendly…

WordPress toolkit company Jetpack announced it has acquired Social Image Generator, a plugin that generates social sharing images The post Jetpack Acquires WordPress Social Image Generator appeared first on Search…

Where should you focus your SEO strategy next? Discover emerging trends and ranking factors from the State of SEO 2021 survey report. The post What Matters Now in SEO &…