Latest SEO News & Tips From Search Engine Journal Blog

Here are five actionable tips that will help you create well-optimized content that converts more first-time visitors into leads. The post How to Generate Leads with Inbound Marketing appeared first…

Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4. The post Facebook Explains October 4 Outage appeared first…

Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened The post Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage appeared…

SEO apps for Shopify can help your store appear more often and higher in organic search, and offer a better experience for customers. Here’s how. The post Top 10 Shopify…

Is Google using the number of times a site is bookmarked in Chrome as a ranking factor? Read about it here. The post Are Chrome Bookmarks a Google Ranking Factor?…

Want to learn how to use text messaging as a marketing channel for prospecting and customer nurturing? Then don’t miss this webinar. The post 15 SMS Marketing Stats Every Local…

Does using www vs. no www have an impact on the SEO of your website? What do search engines prefer? Read on to find out. The post WWW vs. non-WWW:…

Google’s John Mueller said that the MUM algorithm can be applied to many parts of search, beyond the ranking part The post Google MUM Algorithm Can Do More than Rank…

Google announced an experimental Chrome feature makes it easy to access search results without leaving a website The post Google Tests Feature to Help Users Click from Websites to Competitors…

Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users. The post Twitter Rolls Out 7…

Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: “We did the math. It’s time.” The post Google Search Ends Support For Internet…

YouTube is changing the way it reports on audience retention to make it easier for creators to understand what’s working and what’s not. The post YouTube Introduces ‘Typical Audience Retention’…

Holiday shopping is starting early this year, and a new report from Microsoft aims to make marketers aware of changes to customer expectations. The post Microsoft Reports Holiday Searches Start…

Avoid these holiday marketing mistakes to get ahead and stay in front of competitors during this year’s pivotal retail sales period. The post 14 Mistakes to Avoid in Holiday Marketing…

Consider using SMART goal setting to move your SEO goals forward. See ways it’s used in search marketing to achieve better results. The post SMART Goals: Examples for Search Engine…

Google’s John Mueller answers a question about migrating to WWW version of a site. Then he offers points to think about regarding major changes The post Major Changes to a…

Google’s John Mueller discusses how sarcasm can impact rankings and why sometimes content should not contain sarcasm The post Does Sarcasm Still Confuse Google? appeared first on Search Engine Journal.

Google’s John Mueller compares content strategies and shows which are appropriate for different goals and situations The post Build Fewer but Stronger Pages or Create Lots of Pages? appeared first…

“Google” is reportedly the top query in competitive search engine Bing, according to a document submitted to EU’s General Court. The post “Google” is Bing’s Top Keyword appeared first on…

Google’s John Mueller speaks frankly on the topic of using E-A-T as an SEO or technical factor The post Google Answers if Links or Content Determine E-A-T Scores appeared first…

Google Ads is introducing a new budget report that’s designed to help advertisers understand their daily and monthly spending behavior. The post New Google Ads Budget Report Tracks Daily Campaign…

Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here’s how to do it. The post 10 Tips for Creating Mobile-Friendly Content appeared…

See how Adidas, Aveda, and Netflix create exceptional experiences and drive engagement and revenue with personalized content. The post 3 Ways Top Websites Personalize On-Site Content appeared first on Search…

YouTube’s quick and entertaining video format did very well in its first year. Here’s everything you need to know about YouTube Shorts. The post YouTube Shorts: An Introductory Guide appeared…

Do you want to boost your content’s perceived E-A-T? Learn how to leverage structured data to do that in this guide. The post How to Use Structured Data to Support…

Ready to advertise beyond Google Ads and Facebook? Learn how you can get the most out of Microsoft, Amazon, Instagram, LinkedIn, and TikTok. The post The 5 Paid Ad Channels…

Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM The post Google Announces Search Redesign Using MUM Algorithm…

Widescale introduction of Google’s MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites The post Google MUM is Coming to Lens appeared first on Search Engine…

Google Alerts is a flexible free tool every marketer should know. Learn how to use it and get a step-by-step guide to getting started. The post The Smart Marketer’s Guide…

It’s the perfect time to build, test, and perfect your lead generation tactics using Facebook’s native tools. Here’s how. The post How Facebook Messenger Generates Cost-effective, Trackable Leads appeared first…

Check out these 14 tools for finding trending topics in your industry, to inform your SEO and content marketing campaigns. The post How to Find What’s Trending: 14 Tools for…

Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence The post Google Publishes Best Practices Guide for Ecommerce appeared first on Search Engine Journal.

Is it possible that Chrome-based spam traffic can have a negative impact on Core Web Vitals? The post Can Chrome-Based Spammers Impact Core Web Vitals? appeared first on Search Engine…

YouTube creators are getting access to more data in the Studio Mobile app with metrics such as ‘new and returning’ and more. The post YouTube Adds More Viewership Data to…

Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. The post Google: URLs Are Case Sensitive appeared first on Search…

Are you getting beat in local rankings because competitors are violating the Google My Business rules? You can fight back. Learn how. The post Local Competitors Violating GMB Guidelines? Here’s…

Both niche and multi-topic websites can work with an organized site structure and plenty of content to support each topic. Here’s how. The post Should You Create a Niche or…

Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth. The post How to Make Paid Social Work…

Microsoft Advertising has announced a new ad unit called Credit Card ads. Here’s what they are and how you can get started! The post Microsoft Advertising Launches Open Beta for…

A smaller PPC budget and getting maximum results is challenging, but it can be done! Learn 15 tips to optimize budgets for your PPC program. The post 15 Tips on…

Agencies need a reliable rank tracker to carry out successful SEO campaigns. Consider these points when choosing the right tool for your needs. The post Choosing Your SEO Agency’s Rank…

Google says websites can run into problems if they hide content behind captchas, as its web crawler won’t be able to see it. The post Google Can’t See Content Behind…

Google’s John Mueller stated that the ranking signals can’t be sorted on a spreadsheet by order of importance The post Google Has Moved Away From 200 Ranking Signals Number appeared…

We asked SEO professionals to share their biggest challenges from the past year and what threats the industry faces in the future. The post The Greatest Challenges & Threats in…

Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide. The post State of SEO: The Top Opportunities…

Learn how to use Ngram analysis with Dynamic Search Ads for keyword mining, optimization, and expansion opportunities. The post Dynamic Search Ads: Keyword Mining Through Ngram Analysis appeared first on…

Google’s John Mueller shares how to know if the Page Experience Update is affecting website search rankings The post How to Know Core Web Vitals Affects Your Search Rankings appeared…

Do you think 404 and soft 404s errors can affect your Google search rankings? Find out if they are ranking factors here. The post Are 404 & Soft 404 Errors…

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The post Google Working on Indexing Instagram & TikTok Videos…

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page. The post Google: Extra Content Not…

Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so. The post What are Transition Words? Learn How…

E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here. The post Google’s Search Quality Raters Guidelines: A Guide…

Learn about the query completion patent that helps Google predict the best autocomplete answers for a user’s search query. The post How Autocomplete Works: The Patent Behind Google’s Query Completions…

Google’s John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions The post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal.

Google Ads is increasing transparency by providing users more background on verified advertisers. Here’s what you need to know! The post Google Ads to Rollout New Advertiser Pages With a…

Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions. The post Twitter Adds Bitcoin & GoFundMe As Tipping Options…

PageSpeed Insights updates to Lighthouse 8.4. A new audit diagnoses a widespread Largest Contentful Paint problem The post PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP appeared first…

Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know! The post Google Updates Keyword Matching Processes for Phrase &…

When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on. The post Google: Referral Traffic…

Google Analytics 4 will eventually be our only GA platform option so it’s important to learn how to set it up properly. Here’s how. The post How to Set Up…

Get that checkmark! Facebook verification gives your presence credibility and generates trust. Learn how to get your Facebook Page or profile verified. The post How to Get Your Facebook Page…

Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more. The post What is Enterprise Search? Definition…

Don’t miss it! Today only, September 23, you can sign up for any MarketingProfs online marketing course at no cost. The post Get Your Free Online Course at the MarketingProfs…

WordPress Ninja Forms vulnerability can lead to a full site take over and phishing scams The post WordPress Ninja Forms Vulnerability Exposes Over a Million Sites appeared first on Search…

Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about. The post Google’s Apps Work Different on iOS 15…

Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started! The post Google Announces “Things to…

Use GMB Products to build product and service visibility in Google Search and direct audiences to your landing pages. Here’s how. The post 5 Steps to GMB Products Set-Up via…

Forecasting can offer great value in SEO. Here’s how to get data-driven answers about possible trends in organic search using Python. The post How to Use Python to Forecast Demand,…

Does author authority impact your organic search rankings? Learn whether search engines really care about who created the content and if it impacts ranking algorithms. The post Author Authority: Is…

Learn technical SEO strategies for scaling your efforts, growing your enterprise ecommerce business, and better serving customers. The post Helpful SEO Automations to Drive E-Commerce Optimizations at Scale appeared first…

Gutenberg 11.5 takes a meaningful step forward to Full Site Editing with the new Widget Group Block The post WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone appeared first…

Creating or updating a site to reach the point of accessibility should be a priority for all businesses. Here’s why. The post How to Avoid Costly WCAG, ADA & 508…

What’s the difference between SEO factors and ranking factors, and which on-site factors are most important to optimize? The post 5 On-Site SEO Factors That Matter Most appeared first on…

Does your choice of TLD really matter for SEO? Learn what to consider and which optimizations matter for your TLD to rank. The post Does Using .us TLD Versus .com…

Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google. The post Create & Optimize…

New marketers often think there is a “right way” to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro. The post 3 Indispensable Pieces…

Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here’s how. The post How to Build SEO-Friendly Internal Link Structures…

With increased importance and scrutiny, navigating YMYL niches is a major challenge to content creators. Here’s what you need to know to get it right. The post 10 Content Creation…

In our State of SEO report, we asked working SEO pros about what results clients expect from SEO and what clients really think about SEO. The post SEO Clients Report…

Why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic ranking, right? Read our verdict here. The post Google AdSense: Is It a…

Find out how you can make your lead generation campaigns more successful with call tracking. Join our upcoming webinar. The post Convert Leads Faster With Call Tracking [Webinar] appeared first…

Amazon can be a wonderful, but frustrating place to sell. Learn the basics of how to sell on Amazon here. The post How to Sell on Amazon: Fees, Prime, Listings…

Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways. The post Facebook Has New Ways…

E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is and why it matters. The post What Exactly Is E-A-T & Why…

YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page. The post How YouTube Recommends Videos appeared…

Google reveals new information about the page title update and explains why it replaces some titles and not others. The post Why Does Google Replace Page Titles? appeared first on…

Do you want to secure your website and help your rankings in search? Find out what is HTTPS and how it can benefit your website. The post What is HTTPS?…

Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO. The post 7 Insights Into How Google Ranks…

Marketing isn’t all about ads anymore – consumers need to connect with your brand. That’s where celebrity endorsement comes in. Check out 10 great examples. The post 10 Examples of…

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight. The post 10 Ethical Grey Areas & Illegal SEM…

It’s a myth that Google has 200 ranking factors, but here are 11 confirmed things we do know for sure. The post 11 Things You Must Know About Google’s 200+…

In today’s world, content alone will not win in Google’s SERPs. Learn the evolution of Google search and how to top the rankings. The post 3 Ways SEO Has Changed…

Performing regular log file analysis is useful for SEO professionals to better understand how their website is crawled. Learn the basics here. The post What is SEO Log File Analysis?…