Latest SEO News & Tips From Search Engine Journal Blog

Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock The post Google Lighthouse 8.3.0 Update appeared first on Search Engine Journal.

It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here. The post How to Calculate…

Keyword research tools are a great source of insight for marketers. These 10 are great options to use – and they’re free! The post 10 Unique & Free Keyword Research…

SEO content that goes above and beyond is crucial. Here are 9 proven ways to take your content to the next level. The post 9 Tips for Creating Your Best…

Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process. The post New Verification Guidelines…

Google’s John Mueller confirms a webpage’s original title will still be used for ranking purposes even when it’s replaced in SERPs. The post Google Still Uses Original Page Titles For…

Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you. Get insights on smart linking,…

Search Engine Journal’s first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary. The post The State of SEO 2021: Key…

Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know. The post Data Clean Room: What It Is & Why…

Asking the right questions will help you see if a candidate is right for the job. These SEO job interview questions can help determine that. The post 41 of the…

Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know! The post Microsoft Advertising Announces September Product Releases & Updates appeared first on Search…

Twitter is considering four new products that will increase privacy and give users more control over their accounts. The post New Twitter Privacy Tools Will Give Users More Control appeared…

Follow this process to come up with a great list of keywords and topics that you can use when writing content for your website. The post Find Low-Competition Keywords: A…

TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The post TikTok Reveals What…

An update rolling out soon to the Google News app will send users directly to publishers’ own webpages, rather than being sent to AMP pages. The post Google News Sending…

Google’s John Mueller answers why the amount of web pages in various search console reports may decline month after month The post Why Web Pages Disappear from Search Console Reports…

Get more traffic. Google published how to optimize a site to receive followers from the Discover Follow feature currently in Beta The post Google Shows How to Optimize for Beta…

After thorough beta testing, the Bing Content Submission API is now available to everyone. The tool notifies Bing when changes are made to a website. The post Bing Content Submission…

Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now! The post Advertisers React to Google’s…

Exceed search performance goals with these 5 Google tools that help publishers diagnose problems and improve rankings. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.

Want to satisfy your website visitors and search engines? You must optimize your WordPress website for speed and performance. Here’s how. The post How to Build a Hyperfast WordPress Website…

Exact match domains were valuable for SEO – but is this still true today? Learn about EMDs and what gives them a competitive advantage. The post Do Exact Match Domains…

Google’s Page Experience Update finished rolling out. These are the reasons why this update is important. The post Google Page Experience Update Fully Rolled Out – This is Why it…

Two vulnerabilities in the Gutenberg Template Library & Redux Framework plugin have been discovered to be vulnerable. Over 1 million sites are affected The post WordPress Gutenberg Template Library Plugin…

Developing and incorporating empathy in your SEO strategies and processes can help maximize the value of a data-backed approach. Here’s how. The post How SEO Leaders Use Empathy for Winning…

Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video. The post How to Use TikTok for…

Hiring in SEO is notoriously difficult. Use these questions to determine candidates’ level of knowledge and whether they are a good fit. The post 46 SEO Job Interview Questions to…

Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully. The post 3 Tips for Keyword Research & Content Localization…

Twitter announced a new way for creators and influencers to monetize followers with a subscription based system called Super Follows The post Twitter Super Follows: New Way to Monetize Followers…

Looking for author bio writing tips? Learn why it’s important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. The post How to Write an…

Google is adding private, decentralized search engine Presearch as a default option on all new and factory-reset Android devices in the U.K. and Europe. The post Google Adds Presearch As…

How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here. The post How to Use Local Keywords to…

The parent company of WordPress acquired headless CMS company Frontity. The acquisition is seen as a significant milestone for the WordPress community The post WordPress.com Parent Company Acquires Headless CMS…

Automation is not a tool that simply replaces manual work. Learn and understand what true automation is and how to leverage its full potential. The post Redefining SEO Automation in…

LinkedIn stories are going the way of Twitter’s Fleets, as the company announces the feature will be removed at the end of September. The post LinkedIn Removing Stories on September…

Google is giving retailers the option to indicate in search results when they offer special promotions related to shipping and returns. The post Google Adds New Shipping & Return Annotations…

Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare. The post Google Plans to Sunset Expanded Text Ads:…

Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better. The post 4 Reasons International SEO Fails (And…

Are you trying to boost your brand-new Facebook page and feeling stuck? Here’s a list of the best ways to grow your Facebook page following. The post How to Successfully…

Seeing poor results from your demand gen campaigns? Learn how a change in your marketing approach can help you deliver better results and revenue. The post Customer Generation: Secrets to…

It’s important to have credible information sources to pull from for your marketing campaigns. Start with these 20 sources of free data. The post 20 Awesome Sources of Free Data…

A well-rounded keyword strategy can help set you up for SEO success. Discover new ways to get the most out of your keyword list. The post Maximize Your Keyword Strategy…

Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives. The post How to Set…

Looking to build a rewarding career in SEO? Take advantage of these 7 important lessons one SEO pro learned the hard way. The post 7 Things I Wish I’d Known…

Join this webinar and discover how recent Google algorithm and policy changes impact you – and what it takes to rank in the SERPs today. The post 3 Ways SEO…

Personal knowledge management systems can help marketers create better, more successful content. Here’s how you can build yours. The post 4 Steps to Smart Personal Knowledge Management for Digital Marketers…

Want to write impactful content today and beyond? Master these seven top tips and start writing content that delivers results. The post 7 Winning Content Writing Tips for 2021 (+…

Google’s John Mueller offered a nuanced explanation of how the negative ranking factor related to interstitials works The post Google: Interstitials are Fine Under this Condition appeared first on Search…

Hiring a local SEO agency can help take your local business to the next level. Learn how to evaluate your options here. The post 12 Questions to Ask When Hiring…

Want to know more about internet marketing or online marketing? See how it can help your business or brand drive traffic, leads, and sales. The post What is Internet Marketing?…

Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis here. The post How to Get Started With Keyword Research for SEO…

Google seems to be more vocal regarding communicating updates and offering additional advice to marketers. The Link Spam update is the latest to be completed. The post Google’s Link Spam…

Google’s John Mueller offers solutions for what to do about web pages that have little to no search traffic The post Google: Low Traffic Does Not Always Mean Low Quality…

Google’s John Mueller tells SEOs that fake Lighthouse scores won’t help websites rank any higher in search results. The post Google’s Not Fooled By Fake Lighthouse Scores appeared first on…

Google reports a data loss in Search Console in the month of August. As a result, you may see drop in your performance reports. The post Google Reports Data Loss…

Learn the top SEO scams and cons, how to spot them, and what you need to know to steer clear. The post 10 Top SEO Scams & Cons (Plus How…

We are already in Q3, which means the holiday shopping season is just around the corner. The post Site Migrations and Planning for Holiday Site Code Freezes [Podcast] appeared first…

Managing the search experience and consistent rankings is challenging for enterprise ecommerce websites. Here’s how edge SEO can help. The post 3 Ways Edge SEO Can Improve the Enterprise Ecommerce…

Looking to hire an SEO writer for your brand? The difference between an SEO copywriter and content writer can affect your campaign’s success. The post SEO Content Writing vs. SEO…

Google’s Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search…

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. The post Google Reportedly Paying Apple $15B to Stay Default Search…

Want to stand out in a sea of static content, boost your SEO, and grow your brand? Here’s why you should invest in interactive content. The post How Can Interactive…

Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. The post How Instagram Ranks Search Results appeared first on…

As more new information comes out about Google’s update to generating web page titles, we learn it’s dynamic and will react to on-site changes. The post Google’s Page Title Update…

As Facebook Messenger turns 10 years old, it’s adding four new features to enhance communication with friends, family, and colleagues. The post Facebook Messenger Turns 10, Adds 4 New Features…

The metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know. The post Marketing in the Metaverse: The Future of Search…

Local search and maps drive traffic and leads — when done right. Learn to spot and avoid 15 common local SEO mistakes here. The post 15 Local SEO Mistakes and…

What are display ads? How do they work? How can you optimize them? Here’s everything you need to know. The post What Are Display Ads: A Complete Guide for Digital…

Not getting the results you want from your link building campaign? Here you’ll learn how to create content that will help you earn links. The post How to Create Linkable…

Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types. The post Amazon Ad Types:…

Learn about the different types of SSL certificates, how they impact marketing here, and which one may be right for your website here. The post What Type of SSL Certificate…

SEO has come a long way and will continue to evolve as search engines evolve. Here’s where to focus next. The post How Can We Prepare for What SEO May…

Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow. The post 9 Best Practices for SMS Marketing…

YouTube is a great place to find and connect with your audience. Check out these 5 important lessons from top-performing channels. The post 5 Marketing Tips and Tricks From Top…

Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The post Google Redesigns ‘How Search Works’ Website appeared first…

Third-party reviews can impact consumers’ expectations and search engine rankings alike. Learn 5 tactics to use reviews to boost your SEO. The post 5 Ways to Boost Your SEO With…

Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies. The post Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit appeared first…

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet…

Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. The post How & When to Use…

Struggling to drive demand for your SaaS or tech company? Join this webinar and learn a new marketing approach to outperform your competition. The post The New Rules of Customer…

Google’s John Mueller answers a question about ranking for massive traffic head term keyword phrases The post Ranking for Head Term Keywords appeared first on Search Engine Journal.

Google’s Danny Sullivan hears the criticism of the recent page title rewrite update and suggests a way that it could be improved. The post Google’s Danny Sullivan Wants to Fix…

Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more! The post Google Ads Includes Impression Share Data in Custom…

What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it’s measured, and more. The post How to Create High-Quality Content appeared first on…

Want to build yourself a name in the digital marketing industry? Here are the top 45 digital marketing blogs that accept guest posts. The post 45 Top Digital Marketing Blogs…

Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try. The post 5 Things You…

Google created more control for advertisers with new conversion value rules. Here’s what they are, why they’re useful, & how to implement them! The post Google Ad’s New Conversion Value…

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. The post Google Analytics for Shopify Stores: Everything You Need to…

Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you. The post 8 TikTok Power Features & Benefits for Digital…

Calling SEO writers! When you prioritize the needs of your audience in your content, you’ll please your readers and rank in Google. Here’s your how-to. The post 15 Conversion Copy…

Research on millions of sessions and page views identified what traffic channels bring more sales and engagement The post New Research Shows How to Win in Local Search appeared first…

Not paying attention to inventory management can create problems for Amazon sellers and digital marketers. Learn how to get ahead of it here. The post Amazon Sellers: Inventory Tips &…

Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The post Facebook’s First-Ever Report On Most Viewed Content appeared…

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags…

Google’s Search Liaison, Danny Sullivan, reports that a bug in search results is causing images in Top Stories not to render properly. The post Google Bug Causing Issues With Images…

Link building just isn’t the right answer for all businesses, all the time. Recognize the warning signs and learn how to overcome them here. The post 4 Signs That Link…

SEO is complex and constantly changing. Master these 15 aspects of SEO to be successful and grow your expertise in the industry. The post The 15 Areas of SEO Knowledge…