Latest SEO News & Tips From Semrush Blog

Long-tail keywords are longer, specific keywords that have lower search volumes but signal clear user intent.

The different types of keywords are informational, navigational, commercial, and transactional.

An SEO report is a summary of a site’s search engine performance with key metrics like traffic and revenue.

The difference between SEO and SEM is that SEO drives unpaid traffic and SEM covers SEO and paid traffic.

The most important elements of SEO are keyword research, content, on-page SEO, off-page SEO, and UX.

Check out the top SEO audit tools you can use to uncover and fix your website’s SEO issues.

Metrics like sessions and views help you track website traffic. Here are more metrics + tools to help.

ChatGPT search is a tool that combines the features of an AI chatbot and a web search engine like Google.

SEO in the travel industry is highly competitive. Use these strategies to rank higher and drive more traffic.

Content syndication involves republishing content on other websites or platforms to reach a larger audience.

Navboost is part of Google‘s ranking algorithm that uses user interaction data to influence search results.

Just one week after the November 2024 Core Update finished rolling out Google announced the… December 2024 Core Update!

27 Up-to-Date Sales Statistics for 2025

Faceted navigation allows users to refine their search results by applying multiple filters at the same time.

On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.

Discover actionable digital marketing tips, tactics, and strategies to grow your small business online—with real-life examples.

This guide is your one-stop shop for mastering the art of the Instagram caption. We‘ll explore creative ideas, proven formulas, and real-world examples to help you elevate your Insta game.

Curious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.

Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.

Google Maps marketing is the process of making your local business easier to find in Google Maps results.

Use these proven copywriting tips and real-life examples to write landing page copy that converts.

Discover quick and impactful SEO strategies to boost rankings and traffic, without waiting months for results.

The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.

Looking to build a content style guide for your brand? Learn how to get started, what to include, and how other businesses do it.

Google doesn’t penalize AI content—we analyzed 20,000 articles and interviewed over 700 marketers to prove it. But it’s not that simple. Explore our research to get the full picture.

Discover how AI applications for your small business can transform workload, enhancing efficiency in key areas like bookkeeping, inventory management, and marketing. Explore practical solutions that simplify operations and drive…

Discover the Top 10 AI Tools Every Startup Needs to Thrive

Video ads are promotional videos often used on social media to drive awareness and conversions.

Discover the power of brand tracking software to monitor your brand’s performance, improve customer loyalty, and stay ahead of the competition.

Learn how to get more Instagram followers by optimizing your profile and boosting your content strategy. Discover AI tools that can help you grow your follower numbers faster than ever…

Explore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search…

Learn how to rank higher on Google by focusing on search intent, building backlinks, and much more.

Brand voice refers to your brand’s unique personality reflected across all its touchpoints. Read this A-Z guide and learn how to create your own.

Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging,…

Learn techniques for improving your website traffic—both immediately and for building a long-term foundation.

Learn how to use SEO to improve your website’s search engine rankings and drive more sales.

Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.

Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.

Check out our list of the top website monitoring tools that can help you track uptime, rankings, and more.

SaaS marketing is everything a cloud-based software company does to attract audiences and convert them.

Discover how automation can streamline your campaigns, drive conversions, and support brand consistency, even with limited resources.

Search queries are the exact words or phrases a user enters into a search engine to find information.

Get the latest generative AI statistics. View key metrics, usage, demographics, and trends.

Keyword intent (aka search intent) is what searchers want to achieve after they conduct a specific search.

With the power and reach of social media, influencer marketing is the quickest way to get visibility. Dive into influencer marketing campaign costs, and start planning your very own influencer…

Learn how to post on Facebook and schedule your content effortlessly. This step-by-step guide will show you how to plan and automate Facebook posts, saving you time and boosting engagement.

Use these 14 SEO hacks to improve your rankings, get more organic traffic, and grow your business.

The SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.

Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.

Predict your SEO traffic with AI! Discover how Semrush‘s Potential Traffic helps you forecast keyword performance, secure stakeholder support, and prioritize high-impact efforts for smarter SEO strategies.

The best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.

Unlock the power of AI in your advertising efforts with AdCreative.ai. This guide walks you through creating polished product photos and optimizing ad performance with the help of AI.

AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.

Keyword advertising involves paying to display ads in search results when users search for specific terms.

Learn the different types of SEO analyses and find out how to improve your site’s search performance.

Improve website performance by optimizing image sizes, reducing HTTP requests, limiting redirects, etc.

Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.

Check out the top marketing strategies to drive growth for your SaaS business in 2024.

Master the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.

Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.

Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.

Respond to Google reviews like a pro. Learn the best practices for positive and professional interactions.

Here‘s how brands and pro creators post on Instagram—and how they make their content stand out.

Content automation is using software to make your content processes more efficient and accurate.

SEO tips for Facebook include adding keywords to your name and bio, posting consistently, and more.

The GA4 engagement rate metric measures the level of user interaction with your content and overall site.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

A keyword ranking is a webpage’s position in standard search engine results for a given search query.

Explore these 17 handpicked marketing campaign examples to inspire you. Semrush, Crunch Fitness, Go RVing, RevGenius, and more.

Use these five organic marketing tactics to get long-term growth and sales without paying for ads.

Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.

Learn how to boost your site’s search engine rankings in our beginner’s guide to website SEO optimization.

Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.

SEO for financial services is search engine optimization tailored to companies in the finance industry.