Latest SEO News & Tips From Semrush Blog

Ways to rank in AI Overviews include focusing on long-tail queries, carefully structuring content, etc.

What JavaScript is, how it works on websites, and why it matters for SEO, user experience, and site health.

OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.

Search engines crawl the web, store the discovered content, and then serve the most useful results.

Query fan-out is an AI search system process that splits a user query into multiple sub-queries to deliver a better response.

New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.

Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.

Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.

Control your ad targeting with broad match, phrase match, and exact match keyword types. Learn how.

Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic.

Struggling to level up in your marketing career? Learn how to get promoted in marketing and what five factors set top marketers apart.

Implement these seven SEO steps to improve your site’s search engine rankings and drive more traffic.

If your site isn’t in top shape and AI-ready, you could be set to lose far more than just rankings. Here’s what you can do to prevent this.

Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.

An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.

In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT.

Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.

Google Discover is a personalized content feed. Optimizing for it can boost your traffic, visibility, and reach.

The best SEO certifications come from Semrush, Udemy, Hubspot, Blue Array, CXL, DMI, and Coursera.

AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Learn why they‘re important.

Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.

We‘ve done a deep dive on the 9 best AI optimization tools. Find the one that matches your requirements.

Discover the 9 best LLM monitoring tools. Compare features, pricing, & capabilities to track your AI presence.

Learn AI search optimization tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews. Start capturing high-intent traffic.

Alt text is text that describes an image and appears in the image’s place if the image fails to load.

Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and…

A marketing funnel is a model of the customer journey that represents the buying stages people go through.

Learn how to write a blog post that attracts the right visitors and drives real results, step by step.

Learn what HTTP status codes are, what different codes mean, and how they impact search visibility.

Learn about types of ecommerce with examples, including business-to-business and business-to-consumer.

AI Overviews are gaining popularity and impacting SEO campaigns. Learn how to research and track your AI Overview visibility with Semrush’ SEO Toolkit.

Discover how Semrush tools can help you research, execute, and track local SEO across multiple locations.

Unlock hidden traffic by winning SERP features like Featured Snippets and AI Overviews. Find and claim these easy wins using Semrush—no new content needed.

An href link uses an tag and href attribute to create a clickable hyperlink. Here’s how to code your own.

Use these blog ideas to inspire your next post and find out how to generate more ideas for your site.

A SWOT analysis identifies your strengths, weaknesses, opportunities, and threats to guide decision-making.

Uncover the top 5 AI challenges in marketing and learn how to solve them with better strategy, stronger tools, and aligned team execution.

AI visibility is how often your brand is mentioned by tools like ChatGPT, Gemini, and Perplexity. Learn how to track and grow your LLM presence with our expert-backed guide.

A markup language is a system for defining the structure, presentation, or purpose of text within a document.

AI isn’t killing creativity, but redefining it. When AI acts as a co-creator, it‘s how we can stay creative when our timelines are shrinking and our teams are overwhelmed.

With rising acquisition costs, stricter privacy laws, and AI-driven black boxes reshaping attribution, the traditional ad-only model no longer holds. Here‘s how to build a strategic balance of organic and…

While many CMOs and growth leaders chase traffic and rankings, these lagging indicators tell you little about the real-time impact of your strategy. Instead enterprises must shift toward leading indicators…

In B2B SaaS, product-led growth (PLG) has become a powerful engine for early traction. But when it‘s time to scale to enterprise? You’ll need to build on it with sales-assisted…

The Brand Control Quadrant is a framework to regain narrative control in the face of AI-driven search, multimodal discovery, and generative content summarization. Here‘s how to use it.

You’ve invested heavily in brand. But how do you know if it’s working? Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and…

Organic search isn‘t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.

Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it…

Learn how to disavow backlinks, when it‘s necessary, and how to create and submit a disavow file to Google.

We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.

Learn to analyze competitor website traffic and compare metrics, engagement, devices, and demographics.

Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.

Learn why we don‘t recommend using meta keywords or meta keyword tags as part of your SEO strategy.

Learn how to use HTML heading tags to improve your SEO and structure your content effectively.

Our recommended list of content editing tools includes Content Optimizer, ChatGPT Canvas, and Grammarly.

Discover 9 expert-backed steps to grow your SaaS with organic and product-led content marketing. Build a smart, scalable strategy for 2025.

Upload once and distribute to all major business listing directories in minutes with Semrush Local‘s Listing Management tool.

Boost your local visibility and attract nearby customers that are ready to buy

Learn why and when MapQuest is relevant for local visibility and how to add a listing the right way

Easily update your Google Business Listing and help customers find you online

Learn how to maximize the impact of your Google Business Profile posts for better visibility and improved conversions

Accurate Google Business Profile listings are key to a solid local SEO strategy

A quick guide to taking advantage of an often overlooked local directory

Get your business on the platform that’s viewed by more than one billion Apple users

Be the solution for potential customers using voice search in your area

Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.

GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.

If you’re a local small business, optimizing your online presence for local clientele should be a top priority.

Discover the techniques you need to build local SEO backlinks and boost your search visibility.

Time to reinforce your strategy based on these local SEO stats?

Everything you need to know to get your local business ranking higher in search

Review your local business’ performance in Google Search and Google Maps.

Make a great first impression with an optimal GBP cover image

Harness the power of Amazon Alexa to elevate your business with voice search optimization.

A few tweaks to your website can light up a neon sign above your local business details so search engines can find them.

What are local citations and how can they help?

Your reviews on Google are super easy to find, but do you know what to do with them once you’ve found them?

Semrush Local is the affordable solution to great local SEO rankings.

Sending customers your Google review link increases the success of your customer feedback outreach.

Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read…

Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Adding 301 redirects in .htaccess files is useful to preserve ranking authority. Here are two methods.

Share of search is the percentage of search queries for a brand relative to competitors in the same category.

Thought leadership content shares ideas drawn from your knowledge and experience to influence others. Use this guide to create true thought leadership content that makes a lasting impact.

Display ads are visual ads (usually in the form of banners) that appear on websites and apps.

A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.

Semrush Traffic & Market lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will…

Get a comprehensive HTML tags list + free checklist categorized by function to boost your site‘s SEO

Explore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win…

Explore my curated selection of the best AI image generators in 2025, featuring top picks for designers, marketers, causal users, and more.

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you…

Share of voice in SEO tells you how much search engine visibility you have. Measure it with Semrush.

Google’s AI Mode is changing search with overtaken SERPs and limited tracking. Learn how it impacts SEO.

Learn to do market research, the process of gathering information about your target market and customers.

I tested the top AI SEO tools and shortlisted 8 of them. Read this guide to explore their features and choose the best option for your needs.

I tested the top ChatGPT alternatives and shortlisted 11 of them. Read this guide to explore their features and choose the best option for your needs.

Learn how Google Maps citations impact local SEO and how effective management can enhance your business’s visibility.

Use our free SEO audit template and follow our in-depth guide to get your site in shape.

Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Get better insights into your industry, competitors, and target audience with these market research tools.

Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.