Latest SEO News & Tips From Semrush Blog

Learn how to maximize the impact of your Google Business Profile posts for better visibility and improved conversions

Accurate Google Business Profile listings are key to a solid local SEO strategy

A quick guide to taking advantage of an often overlooked local directory

Get your business on the platform that’s viewed by more than one billion Apple users

Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.

GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.

If you’re a local small business, optimizing your online presence for local clientele should be a top priority.

Make a great first impression with an optimal GBP cover image

Harness the power of Amazon Alexa to elevate your business with voice search optimization.

Your reviews on Google are super easy to find, but do you know what to do with them once you’ve found them?

Sending customers your Google review link increases the success of your customer feedback outreach.

Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read…

Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Adding 301 redirects in .htaccess files is useful to preserve ranking authority. Here are two methods.

Share of search is the percentage of search queries for a brand relative to competitors in the same category.

Thought leadership content shares ideas drawn from your knowledge and experience to influence others. Use this guide to create true thought leadership content that makes a lasting impact.

Display ads are visual ads (usually in the form of banners) that appear on websites and apps.

A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.

Semrush Traffic & Market lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will…

Get a comprehensive HTML tags list + free checklist categorized by function to boost your site‘s SEO

Explore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win…

Explore my curated selection of the best AI image generators in 2025, featuring top picks for designers, marketers, causal users, and more.

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you…

Share of voice in SEO tells you how much search engine visibility you have. Measure it with Semrush.

Google’s AI Mode is changing search with overtaken SERPs and limited tracking. Learn how it impacts SEO.

Learn to do market research, the process of gathering information about your target market and customers.

I tested the top ChatGPT alternatives and shortlisted 11 of them. Read this guide to explore their features and choose the best option for your needs.

Use our free SEO audit template and follow our in-depth guide to get your site in shape.

Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Get better insights into your industry, competitors, and target audience with these market research tools.

Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.

Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.

Analyze competitors and keyword trends back to 2012 with Semrush historical data.

Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.

A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…

Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your…

Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it,…

Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works,…

When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.

Semrush historical data lets you analyze past SEO performance, uncover trends, and drive smarter strategy.

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush…

Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.

Discover 10 practical tips to write website content that attracts, engages, and converts in 2025.

A/B testing compares two versions of an element to see which performs best. Learn how & see examples.

Understand which SEO tasks will effectively, efficiently, and strategically optimize your website.

Programmatic SEO involves creating many webpages using templates and data to target keywords at scale.

Copy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.

We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted…

Authority Score is a compound metric in Semrush that measures a domain‘s or webpage‘s overall quality.

Learn what local search is and how to use it to better market your business.

Learn the key differences between Google Local Finder and Google Maps—and how to optimize for both.

Discover the easiest way to add your business to Google Maps to reach more customers.

Learn more about SEO reputation management and explore how Semrush Local can transform your business‘s online presence.

Discover the power of geo-targeting SEO and how it can transform your local business‘s online presence.

Learn how to reply to 1-star reviews on Google and other platforms with response examples you can use as templates.

A top-level domain is the “.“ and text to the right of a domain. It can affect user perception of your brand.

Commercial intent keywords are search terms used to research a brand, product, or service before buying.

Evergreen content is content that remains relevant for a long period of time without needing frequent updates.

Discover the easiest way to add your business to Google Maps to reach more customers.

Learn how to display products in your Google Business Profile and show locals what you have to offer.

Learn how the Semrush Position Tracking tool helps you easily track SERP rankings for keywords and get traffic from specific locations and devices.

URL parameters are bits of information added to URLs after a “? “ symbol to filter or organize content.

Staying ahead isn’t just about scrolling through industry news, it’s about being in the same room as the people shaping where marketing is headed next. Here are the top marketing…

Improve SEO performance by reviewing existing content, targeting low-competition keywords, and more.

AI search optimization, or generative AI optimization (GAIO), can fit smoothly within your existing SEO and content initiatives. Here are some steps you can take to immediately level up your…

Learn about lead generation strategies like SEO, social media contests, and retargeting campaigns.

App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores.

Learn effective healthcare SEO tactics that help you stand out in search results and attract more patients.

Discover seven ways AdClarity – Advertising Intelligence refines your ad strategy, from analyzing competitors‘ ad spend to decoding top campaigns and spotting global market opportunities.

AI isn’t just changing how brands communicate—it’s redefining what brands are. When 73% of marketing teams use generative AI, brand identity becomes a negotiation between human intent and machine interpretation.

Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, use the Keyword Strategy Builder.

Users are flocking to AI search platforms, which presents visibility, brand recognition, and brand perception challenges for brands.

Link bait is creating content that attracts backlinks. Learn from real examples how to create good link bait.

Information gain in SEO is a metric that Google may use to evaluate the uniqueness of your content.

The best review platforms for businesses include Google, Facebook, Yelp, Tripadvisor, G2, and Trustpilot.

Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands.

Follow our simple steps to redirect HTTP to HTTPS on your site using WordPress, Windows IIS, and Apache.

Promote your site using free and low-cost tactics like on-page SEO, social media, and email marketing.