Latest SEO News & Tips From Semrush Blog

Learn how the Semrush Position Tracking tool helps you easily track SERP rankings for keywords and get traffic from specific locations and devices.

URL parameters are bits of information added to URLs after a “? “ symbol to filter or organize content.

Staying ahead isn’t just about scrolling through industry news, it’s about being in the same room as the people shaping where marketing is headed next. Here are the top marketing…

Improve SEO performance by reviewing existing content, targeting low-competition keywords, and more.

AI search optimization, or generative AI optimization (GAIO), can fit smoothly within your existing SEO and content initiatives. Here are some steps you can take to immediately level up your…

Learn about lead generation strategies like SEO, social media contests, and retargeting campaigns.

App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores.

Learn effective healthcare SEO tactics that help you stand out in search results and attract more patients.

Discover seven ways AdClarity – Advertising Intelligence refines your ad strategy, from analyzing competitors‘ ad spend to decoding top campaigns and spotting global market opportunities.

AI isn’t just changing how brands communicate—it’s redefining what brands are. When 73% of marketing teams use generative AI, brand identity becomes a negotiation between human intent and machine interpretation.

Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, use the Keyword Strategy Builder.

Users are flocking to AI search platforms, which presents visibility, brand recognition, and brand perception challenges for brands.

Link bait is creating content that attracts backlinks. Learn from real examples how to create good link bait.

Information gain in SEO is a metric that Google may use to evaluate the uniqueness of your content.

The best review platforms for businesses include Google, Facebook, Yelp, Tripadvisor, G2, and Trustpilot.

Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands.

Follow our simple steps to redirect HTTP to HTTPS on your site using WordPress, Windows IIS, and Apache.

Promote your site using free and low-cost tactics like on-page SEO, social media, and email marketing.

To create an HTML redirect to another page, add a meta refresh tag inside the section of the page.

Common SEO interview questions include: What are some ranking factors? What is your view on AI content?

A marketing calendar helps you plan and execute marketing activities consistently. Learn how to build one.

Learn how Google News works and how to get your content ranking on Google News and News surfaces.

Log file analysis involves downloading and auditing your site’s log file to find and fix technical SEO issues.

The best tools for writers include Typefully, Google Docs, Grammarly, Liner, and SEO Writing Assistant.

Learn what semantic HTML is and how to use it to improve your site’s usability and search visibility.

SEO for publishers is the process of improving an online publication to gain visibility in search engines.

Discover actionable ways to drive more traffic to your blog and establish a strong online presence.

Creating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.

Super Bowl ads don‘t stop after the final whistle. Discover how brands leverage digital platforms to keep the momentum going, and learn how you can track their post-game strategies with…

Content optimization improves your existing online content for better search engine rankings and conversions.

Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.

The best SEO blogs include Semrush, Backlinko, Detailed, and Search Engine Land.

Master These 28 SEO Skills to Advance Your Career.

Effective Comparison Pages: 6 Steps for Better Conversion Rates

Compare Shopify vs. WordPress to determine which ecommerce platform is the best for your online store.

Understanding the types of SEO out there can help you choose the right services to get your website in the spotlight. It also helps you to fix issues yourself and…

Appear higher in Airbnb search results by adding amenities to your listing and responding to guests quickly.

Yes, SEO is changing. But here’s the thing—new opportunities are emerging from these disruptions. We have the data and expert insights to back it up.

Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.

Looking for inspiration to make high-impact social ads? We’ve curated this list of some of our favorites that capture attention and leave an impression.

You audit your website by analyzing the design, site speed, content, technical elements, and navigation.

The process of SEO includes keyword research, on-page optimization, technical SEO, and link building.

On-site SEO is about optimizing your website, while off-site SEO is about building authority externally.

Backlink analysis is the process of evaluating the number and quality of links that point to your website.

Yes, you can learn SEO on your own. Many successful SEOs and marketers taught themselves SEO.

Yes, website traffic is a KPI because it can reveal whether your marketing efforts are attracting an audience.

A backlink in SEO is a link on a different website that points back to a page on your website.

A keyword is a word or phrase someone types into Google. An example of a keyword is “wedding cakes.“

Long-tail keywords are longer, specific keywords that have lower search volumes but signal clear user intent.

The different types of keywords are informational, navigational, commercial, and transactional.

An SEO report is a summary of a site’s search engine performance with key metrics like traffic and revenue.

The difference between SEO and SEM is that SEO drives unpaid traffic and SEM covers SEO and paid traffic.

The most important elements of SEO are keyword research, content, on-page SEO, off-page SEO, and UX.

Check out the top SEO audit tools you can use to uncover and fix your website’s SEO issues.

Metrics like sessions and views help you track website traffic. Here are more metrics + tools to help.

ChatGPT search is a tool that combines the features of an AI chatbot and a web search engine like Google.

SEO in the travel industry is highly competitive. Use these strategies to rank higher and drive more traffic.

Content syndication involves republishing content on other websites or platforms to reach a larger audience.

Navboost is part of Google‘s ranking algorithm that uses user interaction data to influence search results.

Just one week after the November 2024 Core Update finished rolling out Google announced the… December 2024 Core Update!

27 Up-to-Date Sales Statistics for 2025

Faceted navigation allows users to refine their search results by applying multiple filters at the same time.

On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.

Discover actionable digital marketing tips, tactics, and strategies to grow your small business online—with real-life examples.

This guide is your one-stop shop for mastering the art of the Instagram caption. We‘ll explore creative ideas, proven formulas, and real-world examples to help you elevate your Insta game.

Curious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.

Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.

Google Maps marketing is the process of making your local business easier to find in Google Maps results.

Use these proven copywriting tips and real-life examples to write landing page copy that converts.