Latest SEO News & Tips From Semrush Blog

Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.

Discover the most important ecommerce statistics you need to know about in 2024.

Learn how to create your own multichannel marketing strategy in 7 steps—with examples and best practices to guide you.

Want to know what your competitors are up to with their advertising?

Use this local marketing guide to keep your business top of mind for customers in your community.

Dive deep into the basics of brand tracking. Discover strategies and insights that can propel your brand to the forefront of your industry.

Learn what key performance indicators (KPIs) are and how to choose the right ones for your business.

Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.

Fresh content is newly created or updated content. It matters most when it’s relevant to timely queries.

A redirect is a way to send users and search engines to a different URL than the one they requested.

Learn how to create an effective YouTube marketing strategy and use it to promote your business.

Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.

Affiliate marketers earn by promoting other companies‘ products or services. Learn how to become one.

Feeling rocked by the latest Google update? You‘re not imagining things; your site‘s rankings may have taken a hit.

Explore the impact of micro influencers in boosting your brand‘s reach and authenticity.

Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.

An SEO audit helps you find and fix errors on your site. Learn how to do it with our easy checklist.

If you’re just starting out, the key is simple: data and research.

The best social media planning tools include Semrush Social, Hootsuite, Buffer, SocialPilot, and Loomly.

SEO does take time and effort. But these quick SEO tips can help you see results faster.

Google PageRank measures a webpage’s importance based on the quality and quantity of links pointing to it.

Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.

On August 15th, Google announced it was launching a Core Update for August 2024. While Google originally said it would take a month to complete, the update’s roll-out ended on…

Looking for social media trends and insights? You‘ve come to the right place. We gather the latest trends, insights, and strategies so you can succeed on every platform.

Use this SEO checklist to improve your website’s search engine rankings.

Follow the 6 steps in this handy DIY SEO guide to set up your site for higher organic rankings and traffic.

Discover the top 20 SEO Chrome extensions you can use across different aspects of your SEO strategy.

For successful marketing, content mapping is crucial. Find out why and how to do it in our step-by-step guide.

Keyword marketing helps your ads and content appear in search results. Learn how to do it for your business.

The better your ChatGPT prompts, the better your outputs. Here are 234 prompts to speed up your work.

SEO is a good investment for many startups. Use our step-by-step guide to grow organic traffic on a budget.

SEO is the most-used marketing tactic among B2B companies. Discover more statistics about B2B SEO.

This guide shows you how to use Google search so you can find what you’re looking for more quickly.

Ready to master AI? Our guide explains what AI prompts are, how they work, and how to write effective ones.

Learn to optimize your blog posts for search engines. And boost your chances of ranking in search results.

Learn about keyword density and its relevance for SEO. Discover tips for effective keyword optimization.

Starting a blog involves choosing a niche, selecting a blogging platform, registering a domain, & much more.

A branded search is a search engine query that contains the name of your brand, service, or product.

A brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.

Organization schema tells search engines more about your business. Here’s how to create and implement it.

Organic traffic comes to your site via unpaid search results. Here’s how to increase organic traffic to your site.

NLP helps Google understand the meaning and context of human language to improve search results.

Outbound marketing is when a business contacts potential customers to generate interest and drive sales.

A marketing funnel is a model of the customer journey that represents the buying stages people go through.

Organic keywords are keywords that send free traffic to your website. Learn how to find them.

You submit your website to Google by adding your sitemap to Google Search Console. Learn more here.

Learn how to monetize a blog through ad networks, affiliate marketing, membership programs, and more.

People Also Ask (PAA) is a Google Search feature that shows questions related to the user‘s search query

Learn about major Google algorithm updates from 2009 to 2024. And get insights for your SEO strategy.

Ways to get Google reviews include delivering good service, sharing review links, and replying to reviews.

The most useful keyword metrics to look at during keyword research are search volume, difficulty, and intent.

“Dofollow“ links are links that don‘t have a “nofollow“ or other link attribute and therefore pass link equity.

Uncover the transformative power of AI in social media with tools like Social Content AI, designed to automate and refine content creation for dynamic engagement and streamlined workflows.

Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.

Wondering what your competitors‘ Facebook ads look like? Follow this workflow.

Tracking your ad spend allows you to be competitive as an advertiser. Learn the basics here.

Learn how to optimize your WordPress website for search engines and rank higher in search results.

Googlebot is the website crawler Google uses to find content on the internet. Learn how it works in this guide.

Get answers faster with these 21 Google search tips: 1) Filter your results, 2) Search within sites, and more.

Learn to craft a product marketing strategy with our detailed guide and effectively reach your target audience.

Discover 13 types of digital marketing your brand needs to stay ahead of the competition and drive growth.

With a small audience, micro influencers can have a big impact on your marketing strategy. Here‘s how to find them.

What’s the best way to measure your next influencer marketing campaign? Find out with this article.

The best social media tools include Semrush Social, Hootsuite, Buffer, and Later.

Learn the steps + tools needed to perform ecommerce market research that boosts your business.

A URL slug is the last part of a URL that identifies a particular page on your website.

Learn how to build an editorial calendar to streamline your content operations and achieve better results.

How can you find low-competition keywords to boost your website’s rank? Find out here.

Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.

Meta robots tags tell search engine bots how to crawl, index, and serve your site‘s pages in search results.

An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide.

Explore how Liquid Death transformed the bottled water market by mastering brand positioning and resonating deeply with a niche audience.

Learn how to build detailed and actionable SEO reports to share with clients and key stakeholders.

Thin content refers to website pages that offer visitors little or no value, even if they have a high word count.

Learn what Google AdSense is, how it works, and best practices to follow to maximize revenue.

Want to learn from the world’s brightest marketers? These are the most impactful marketing conferences happening in 2024.

The best AI copywriting tools in 2024 include AI Writing Assistant, ContentShake AI, and Social Content AI.