Latest SEO News & Tips From Semrush Blog

Learn how to identify and target your social media audience to get your campaigns seen by the right people.

Search terms are the exact words or phrases users enter into search engines to find what they want online.

Emarketing (electronic marketing) is the practice of marketing products or services through the internet.

A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.

Keyword search volume usually refers to the average number of monthly searches a keyword gets in Google.

If you advertise on Facebook, your reach could go further than ever before with the help of AI.

Ever wonder what your competitors are spending on ads? Knowing this can boost your budget strategy and keep your marketing ahead of the game.

Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your…

Google Keyword Planner is a free tool that lets you research the queries people type into Google.

In SEO, semantic keywords are words or phrases that are conceptually related to a given keyword or topic.

The word “youtube” is the most searched thing on Google. It gets 1.3 billion global searches per month.

Irrelevant keywords are search engine queries that it doesn’t make sense for your site or page to appear for.

How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Create your site.

AI can create a month’s worth of content and images in a couple of hours. However, to ensure that the quality of the content is as impressive as the speed,…

Spam links are links that are placed on webpages in an attempt to manipulate search engine rankings.

Semantic SEO is the process of optimizing your online content around a topic or user need.

Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) framework assesses content quality.

Want more views for your business’s content on TikTok? Discover practical tips, strategies, and content ideas to boost your brand’s reach.

Explore the 2024 list of the best generative AI tools for marketing, writing, design, productivity management, image generation, research, and more.

AI social media tools help you save time on creating and distributing engaging social media content. Check this 2024 list of the best AI tools for social media management and…

We tested the top AI writing tools for 2024 and have compiled a comprehensive list. Check it out to find the platform that best suits your needs.

Mobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.

In this comprehensive guide, we’ll dive deep into why TikTok is worth your time—and how to use TikTok for business to supercharge your ROI: understanding TikTok’s culture, what TikTok can…

Want to find new keywords for your website? Learn the top tools and tricks for finding new keywords here.

Dive into the multi-faceted role of a full stack marketer and see how they handle various marketing tasks. Learn about the essential tools that help optimize and streamline their daily…

Want to try influencer marketing? It‘s all about making genuine connections. Read this guide to learn how.

Looking for social media ideas? This article covers themes, tips, and strategies to keep your socials buzzing for the next year and more!

Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2024, but we’ve been hard at…

Discover how generative AI works plus artificial intelligence tools to support your marketing and advertising.

Learn to compare keywords using data like search volume and difficulty. So you can target the best options.

Make your articles easier to digest and improve conversions with these 7 blog post format tips.

Learn how to measure brand awareness with a deep dive into the essential metrics you need to track.

Use this guide to define your social media content pillars to better speak to your target audience.

Topical authority is a site’s expertise on a subject earned through quality content. Here’s how to improve it.

A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.

Learn what a CMS migration is, its main impacts and issues, and how to perform one with our in-depth guide.

Master CPA marketing in 2024. Uncover effective tactics for higher conversions and smarter marketing.

Marketing software includes all-in-one platforms, plus automation, social media, advertising, and SEO tools.

A value proposition is a statement that explains the unique benefits of your product or service to customers.

SEO is important because it can improve your business’s organic visibility in search engine results pages.

With a free Semrush account, you can perform keyword research, analyze your competitors, track keyword rankings, and much more. Learn more about what tools you can use and their capabilities.

Get more video views and clicks by optimizing your content. Here‘s how to promote your YouTube channel.

Understanding branded vs. non-branded keywords can help you boost online visibility and reach more users.

Google Maps SEO can help improve your local search rankings and traffic. Here are 11 tactics to do it.

Pillar pages are pieces of content that provide an overview of a topic and link to more specific cluster posts.

“Your Money or Your Life” (YMYL) refers to topics that may affect users’ health, finances, safety, or well-being.

In this article, we’ll guide you through the process of selling on Instagram and how Semrush Social can help. This post will help you tailor your content and posting schedule…

Keyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site.

Use this SEO marketing tutorial to find out how to improve your website’s visibility in search engines.

Here is a list of 100+ blog niche ideas. Plus a step-by-step guide on how to choose one.

Are you drawn to becoming a specialist with a deep focus in one area, or do you see yourself thriving as a jack-of-all-trades?

Learn the 10 SEO rules you should follow to maximize your organic search visibility.

Increase traffic and applications at your college or university with these higher education SEO tactics.

Types of marketing include search engine marketing, social media marketing, content marketing, and more.

Google’s PageSpeed Insights is a popular, free tool that analyzes a page’s speed on mobile and desktop devices.

Want users to take action? Try a landing page that’s designed with conversions in mind.

Here’s a comprehensive look at the eye-catching improvements we’ve made recently, helping you with everything from strategy to content creation to AI assistance.

Use social listening to analyze online conversations and get valuable insights to improve your strategy.

See the best pitch deck examples from well-funded companies and what made them stand out.

Discover the benefits and hurdles of enterprise SEO, optimizing large-scale websites for peak performance.

Use social media analytics tools to track social performance metrics and make data-driven decisions.

Check out the top advertisement ideas you should experiment with this year to drive more sales.

Discover the top AI content creation tools and learn how to create better content for your brand in less time.

A robots.txt file tells search engine bots which pages they should and shouldn’t crawl. Learn more.

Search Engine Optimization (SEO) is not just about bringing more visitors to your ecommerce website. It’s actually about helping the right people (your future customers) find the products they need.

Content monitoring helps you assess your online content‘s performance. Find out how to start doing it.

Discover the top 12 real estate marketing tools to streamline your workflow, enhance your online presence, and outpace your competitors. From SEO optimization to effective social media strategies, find out…

SEO helps manufacturers drive more traffic from search engines. So they can ultimately drive sales.

Hreflang attributes specify pages‘ languages and possibly regions. Learn how to implement them.

Discover how to choose the right partners and platforms, so you can get started with sponsored content.

Unlock the full potential of your real estate marketing ideas with our comprehensive guide. Dive deep into innovative ideas that go beyond social media, encompassing everything from targeted display ads…

ERR_TOO_MANY_REDIRECTS means the browser is stuck in a redirect loop & the page can‘t be accessed.

AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.

Learn how to map out the entire customer journey to improve your marketing and customer experience.

Learn how to craft compelling marketing reports that drive decisions. Customize insights, engage with storytelling, and make reports that resonate with various stakeholders

Explore the top digital marketing trends for 2024 to boost your business‘s digital presence.

Want to revamp your landing pages? Discover how A/B testing allows you to check the performance of any changes with minimal investment or risks to your website