Latest SEO News & Tips From Semrush Blog

Discover quick and impactful SEO strategies to boost rankings and traffic, without waiting months for results.

The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.

Google doesn’t penalize AI content—we analyzed 20,000 articles and interviewed over 700 marketers to prove it. But it’s not that simple. Explore our research to get the full picture.

Looking to build a content style guide for your brand? Learn how to get started, what to include, and how other businesses do it.

Discover how AI applications for your small business can transform workload, enhancing efficiency in key areas like bookkeeping, inventory management, and marketing. Explore practical solutions that simplify operations and drive…

Discover the Top 10 AI Tools Every Startup Needs to Thrive

Video ads are promotional videos often used on social media to drive awareness and conversions.

Discover the power of brand tracking software to monitor your brand’s performance, improve customer loyalty, and stay ahead of the competition.

Learn how to get more Instagram followers by optimizing your profile and boosting your content strategy. Discover AI tools that can help you grow your follower numbers faster than ever…

Explore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search…

Learn how to rank higher on Google by focusing on search intent, building backlinks, and much more.

Brand voice refers to your brand’s unique personality reflected across all its touchpoints. Read this A-Z guide and learn how to create your own.

Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging,…

Learn techniques for improving your website traffic—both immediately and for building a long-term foundation.

Learn how to use SEO to improve your website’s search engine rankings and drive more sales.

Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.

Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.

Check out our list of the top website monitoring tools that can help you track uptime, rankings, and more.

SaaS marketing is everything a cloud-based software company does to attract audiences and convert them.

Discover how automation can streamline your campaigns, drive conversions, and support brand consistency, even with limited resources.

Search queries are the exact words or phrases a user enters into a search engine to find information.

Get the latest generative AI statistics. View key metrics, usage, demographics, and trends.

Keyword intent (aka search intent) is what searchers want to achieve after they conduct a specific search.

With the power and reach of social media, influencer marketing is the quickest way to get visibility. Dive into influencer marketing campaign costs, and start planning your very own influencer…

Learn how to post on Facebook and schedule your content effortlessly. This step-by-step guide will show you how to plan and automate Facebook posts, saving you time and boosting engagement.

Use these 14 SEO hacks to improve your rankings, get more organic traffic, and grow your business.

The SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.

Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.

Predict your SEO traffic with AI! Discover how Semrush‘s Potential Traffic helps you forecast keyword performance, secure stakeholder support, and prioritize high-impact efforts for smarter SEO strategies.

The best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.

Unlock the power of AI in your advertising efforts with AdCreative.ai. This guide walks you through creating polished product photos and optimizing ad performance with the help of AI.

AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.

Keyword advertising involves paying to display ads in search results when users search for specific terms.

Learn the different types of SEO analyses and find out how to improve your site’s search performance.

Improve website performance by optimizing image sizes, reducing HTTP requests, limiting redirects, etc.

Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.

Check out the top marketing strategies to drive growth for your SaaS business in 2024.

Master the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.

Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.

Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.

Respond to Google reviews like a pro. Learn the best practices for positive and professional interactions.

Here‘s how brands and pro creators post on Instagram—and how they make their content stand out.

Content automation is using software to make your content processes more efficient and accurate.

SEO tips for Facebook include adding keywords to your name and bio, posting consistently, and more.

The GA4 engagement rate metric measures the level of user interaction with your content and overall site.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

A keyword ranking is a webpage’s position in standard search engine results for a given search query.

Explore these 17 handpicked marketing campaign examples to inspire you. Semrush, Crunch Fitness, Go RVing, RevGenius, and more.

Use these five organic marketing tactics to get long-term growth and sales without paying for ads.

Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.

Learn how to boost your site’s search engine rankings in our beginner’s guide to website SEO optimization.

Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.

SEO for financial services is search engine optimization tailored to companies in the finance industry.

Marketing reports are data-focused documents that summarize marketing results at regular intervals.

Learn how to use keywords for SEO to grow organic traffic. And see where to use them for the best results.

Learn how to perform market research that can ensure your startup’s success with our detailed guide.

These statistics for digital marketing can help you understand the latest trends and optimize your strategy.

Want to promote your business to thousands of people for free? It‘s time to tap into the power of Instagram Reels!

Understand how brand tracking can help you catch market trends, respond to consumer sentiment, and keep your brand competitive.

Learn how to use the Yoast SEO plugin for WordPress to improve your site’s visibility in search engines.

Wondering which social media metrics to track? Check out 19 essential metrics for brands and creators.

Update your blog content once every three to six months to ensure accuracy and audience satisfaction.

Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.

Discover the most important ecommerce statistics you need to know about in 2024.

Learn how to create your own multichannel marketing strategy in 7 steps—with examples and best practices to guide you.

Want to know what your competitors are up to with their advertising?

Use this local marketing guide to keep your business top of mind for customers in your community.

Dive deep into the basics of brand tracking. Discover strategies and insights that can propel your brand to the forefront of your industry.

Learn what key performance indicators (KPIs) are and how to choose the right ones for your business.

Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.

Fresh content is newly created or updated content. It matters most when it’s relevant to timely queries.