Latest SEO News & Tips From Semrush Blog

Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.

Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.

Check out our list of the top website monitoring tools that can help you track uptime, rankings, and more.

SaaS marketing is everything a cloud-based software company does to attract audiences and convert them.

Discover how automation can streamline your campaigns, drive conversions, and support brand consistency, even with limited resources.

Search queries are the exact words or phrases a user enters into a search engine to find information.

Get the latest generative AI statistics. View key metrics, usage, demographics, and trends.

Keyword intent (aka search intent) is what searchers want to achieve after they conduct a specific search.

With the power and reach of social media, influencer marketing is the quickest way to get visibility. Dive into influencer marketing campaign costs, and start planning your very own influencer…

Learn how to post on Facebook and schedule your content effortlessly. This step-by-step guide will show you how to plan and automate Facebook posts, saving you time and boosting engagement.

Use these 14 SEO hacks to improve your rankings, get more organic traffic, and grow your business.

The SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.

Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.

Predict your SEO traffic with AI! Discover how Semrush‘s Potential Traffic helps you forecast keyword performance, secure stakeholder support, and prioritize high-impact efforts for smarter SEO strategies.

The best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.

Unlock the power of AI in your advertising efforts with AdCreative.ai. This guide walks you through creating polished product photos and optimizing ad performance with the help of AI.

AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.

Keyword advertising involves paying to display ads in search results when users search for specific terms.

Learn the different types of SEO analyses and find out how to improve your site’s search performance.

Improve website performance by optimizing image sizes, reducing HTTP requests, limiting redirects, etc.

Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.

Check out the top marketing strategies to drive growth for your SaaS business in 2024.

Master the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.

Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.

Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.

Respond to Google reviews like a pro. Learn the best practices for positive and professional interactions.

Here‘s how brands and pro creators post on Instagram—and how they make their content stand out.

Content automation is using software to make your content processes more efficient and accurate.

SEO tips for Facebook include adding keywords to your name and bio, posting consistently, and more.

The GA4 engagement rate metric measures the level of user interaction with your content and overall site.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

A keyword ranking is a webpage’s position in standard search engine results for a given search query.

Explore these 17 handpicked marketing campaign examples to inspire you. Semrush, Crunch Fitness, Go RVing, RevGenius, and more.

Use these five organic marketing tactics to get long-term growth and sales without paying for ads.

Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.

Learn how to boost your site’s search engine rankings in our beginner’s guide to website SEO optimization.

Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.

SEO for financial services is search engine optimization tailored to companies in the finance industry.

Marketing reports are data-focused documents that summarize marketing results at regular intervals.

Learn how to use keywords for SEO to grow organic traffic. And see where to use them for the best results.

Learn how to perform market research that can ensure your startup’s success with our detailed guide.

These statistics for digital marketing can help you understand the latest trends and optimize your strategy.

Want to promote your business to thousands of people for free? It‘s time to tap into the power of Instagram Reels!

Understand how brand tracking can help you catch market trends, respond to consumer sentiment, and keep your brand competitive.

Learn how to use the Yoast SEO plugin for WordPress to improve your site’s visibility in search engines.

Wondering which social media metrics to track? Check out 19 essential metrics for brands and creators.

Update your blog content once every three to six months to ensure accuracy and audience satisfaction.

Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.

Discover the most important ecommerce statistics you need to know about in 2024.

Learn how to create your own multichannel marketing strategy in 7 steps—with examples and best practices to guide you.

Want to know what your competitors are up to with their advertising?

Use this local marketing guide to keep your business top of mind for customers in your community.

Dive deep into the basics of brand tracking. Discover strategies and insights that can propel your brand to the forefront of your industry.

Learn what key performance indicators (KPIs) are and how to choose the right ones for your business.

Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.

Fresh content is newly created or updated content. It matters most when it’s relevant to timely queries.

A redirect is a way to send users and search engines to a different URL than the one they requested.

Learn how to create an effective YouTube marketing strategy and use it to promote your business.

Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.

Affiliate marketers earn by promoting other companies‘ products or services. Learn how to become one.

Feeling rocked by the latest Google update? You‘re not imagining things; your site‘s rankings may have taken a hit.

Explore the impact of micro influencers in boosting your brand‘s reach and authenticity.

Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.

An SEO audit helps you find and fix errors on your site. Learn how to do it with our easy checklist.

If you’re just starting out, the key is simple: data and research.

The best social media planning tools include Semrush Social, Hootsuite, Buffer, SocialPilot, and Loomly.

SEO does take time and effort. But these quick SEO tips can help you see results faster.

Google PageRank measures a webpage’s importance based on the quality and quantity of links pointing to it.

Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.

On August 15th, Google announced it was launching a Core Update for August 2024. While Google originally said it would take a month to complete, the update’s roll-out ended on…

Looking for social media trends and insights? You‘ve come to the right place. We gather the latest trends, insights, and strategies so you can succeed on every platform.

Use this SEO checklist to improve your website’s search engine rankings.