Latest SEO News & Tips From Semrush Blog

Learn how to craft compelling marketing reports that drive decisions. Customize insights, engage with storytelling, and make reports that resonate with various stakeholders

Explore the top digital marketing trends for 2024 to boost your business‘s digital presence.

Want to revamp your landing pages? Discover how A/B testing allows you to check the performance of any changes with minimal investment or risks to your website

AI can streamline content optimization. Learn how to use AI to optimize your content for search engines.

Learn which internet marketing channels are best to spread messages about a brand, product, or service.

Improve your site’s rankings, attract more visitors, and drive more sales in this guide to marketplace SEO.

Interaction to Next Paint measures how responsive your website is. Learn how to optimize it.

Learn how to do keyword traffic analysis to discover how users find your site and which keywords drive traffic.

Learn about the different types of LinkedIn ads & follow our step-by-step guide to running your first campaign.

Try these marketing automation tools to streamline your workflows, get better results, and save time.

Optimize your PPC campaigns with practical strategies for ad groups, and reach your ideal customers.

Learn the best analytics tools to drive business success and elevate ROI, from SEO to content marketing.

Consider your budget and goals to find the ideal number of keywords per ad group. Here‘s how to get started.

Learn more about the Google index and how to ensure your website gets indexed by the search engine.

Our guide to YouTube keyword research shows you how to find terms you can use to get more views.

A call to action is text designed to encourage immediate engagement or action, like “buy now“ or “sign up.“

Organic content is content that you get in front of audiences without using paid ads. Learn more.

Learn how to perform a reverse video search to find video sources, stolen content, and backlink opportunities.

Discover some types of social media content you can try across the platforms you use.

Analyzing your competitors‘ Google Ads can help improve your own campaign. Learn how to spy on their ads.

Check out our list of the top landing page builders you can use to optimize your ecommerce site for higher conversion.

Social media managers oversee brands‘ social media accounts. Learn how—and what tools they use.

Learn how to use Google Analytics to improve your SEO efforts and drive more organic traffic to your site.

Here‘s a step-by-step keyword research checklist to help you rank for your target keywords.

Understand the causes of email bounces and discover practical solutions to minimize them. This guide covers everything from maintaining a clean contact list to improving your sender reputation for better…

An SEO score measures a website’s overall technical SEO health and its ability to compete in organic search.

Explore Semrush‘s improved Keyword Research toolkit with new AI-powered features like Personal Keyword Difficulty and Topical Authority for smarter SEO.

Discover the fundamentals of A/B testing, see it in action with real examples, and learn the best practices.

AI-generated content is created by machines and based on human prompts. It comes with pros and cons.

Discover the top 17 ecommerce trends shaping online shopping in 2024, from AI to AR and B2B to DTC.

Restaurant SEO is the process of improving a restaurant‘s visibility in search engines. Here‘s how to do it.

An SEO roadmap document outlines steps to improve your site‘s search performance. Learn how to create one.

Different types of content for marketing include blog posts, videos, podcasts, white papers, ebooks, and more.

Learn how to manage Google Analytics direct traffic to improve your website’s health and performance.

Niche markets are more targeted segments of a larger market. Learn how to find and target a profitable niche.

Learn about social media monitoring and check out some tools that can help you do it.

Learn our top tips for creating high-quality content that ranks and drives sales.

On March 5, 2024, Google announced the launch of the March 2024 Core Update. The update is without doubt, one of the most significant SEO events of 2024. This is…

Typical small business marketing challenges include limited budgets and difficulty reaching target audiences.

Learn about seven key problems marketers face in 2024 and how to overcome them to grow your business.

Learn how to use AI for more effective content marketing. And see which tools can help you get better results.

SEO ROI measures how much revenue SEO generates compared to its cost. Learn how to measure it.

Content hubs organize and centralize all your content related to a main topic. Learn how they can work for you.

What are heading tags, and why do they matter? Get expert tips and real-life examples to optimize headings right here.

Learn what seed keywords are and why they’re important. Plus, get five ways to find more seed keywords.

CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.

Learn how JavaScript rendering works and its impact on your site’s performance and search engine visibility.

Learn how to create your first remarketing campaign to reengage your audience and drive repeat purchases.

Content promotion can increase visibility, enhance engagement, and grow your audience. Learn how.

Learn how to do an ecommerce website audit for better SEO results, happier customers, and more sales.

Find out why over-optimization is bad for SEO and follow our tips to achieve natural, effective results.

An SEO campaign is an organized effort to improve a website’s rankings in search engines. Learn more.

Implementing the tips on our local on-page SEO checklist can improve your page rankings in search.

A zero-click search is when a user finds an answer directly in the search results without clicking a link.

Learn what native ads are, why you should use them, and how to get started with native advertising.

Content pruning is the process of removing outdated or low-quality content from your website to improve SEO.

Use this advice to write a press release that will capture the media’s and your target audience’s attention.

Audience segments help advertisers target their Google ads to the right people. See how they work.

Marketing attribution helps you understand which channels and campaigns drive the best results.

Customer acquisition is the process of bringing new customers to your business through marketing channels.

A content outline can help improve your content‘s readability and performance. Here‘s how to create one.

Learn which HTML tags are crucial for SEO, from title tags to schema. And best practices for optimization.

Fight image theft and build backlinks by doing a reverse image search on your preferred device.

Use Google Ad Preview to optimize performance. This detailed walkthrough explains how.

Follow our step-by-step guide to set up and start tracking, viewing, and analyzing GA4 conversions on your site.

Discover the most eye-opening blogging statistics, including how much bloggers earn each year.

A social media calendar lets you organize, schedule, and track your social content. Here‘s how to create one.

Use this strategic tool to compare your company‘s offerings against competitors’ in a visual format. See how.

Respond to critical reviews in a way that maintains your reputation and wins back customers. Here‘s how.

Our editorial standards help to ensure readers of the Semrush blog get the most helpful information available.

Timing your Instagram Stories, Reels, feed posts, and carousels is vital for maximizing interaction. Here‘s our guide to the best times to post on Instagram—let’s explore how you can optimize…

Check out these nine tools to supercharge your influencer marketing workflows.

Learn the differences between short-form and long-form content and which one is right for your brand.

Learn how to attract more of your ideal customers with these 12 marketing agency lead generation tips.

Discover 18 SEO agency tools to help with keyword research, competitor analysis, link building, and more.

Are your next best customers on YouTube? The easy-to-follow tips in this guide will help them find you.

Ready to boost your video’s engagement and accessibility? Let’s show you how to add captions.

A Marketer’s Guide to STP Analysis

Discover the best website performance tools for site owners to optimize and improve your website‘s speed.

Learn how to generate leads on LinkedIn with tips for connecting and engaging with your target audience.

Check out our list of the web‘s best FAQ pages. And learn how to create a great FAQ page for your site.

Learn how content buckets can help you maintain a consistent content calendar and engage your audience.

We compiled a list of 20 content marketing tools. So you can find the best content tools for your business

Reciprocal links occur when two websites point links at each other. Learn about their SEO effects and more.

Tracking keywords for your website helps you measure its online visibility. Here‘s how to do it step by step.

What are Google Ads keywords, and how do you research them? Learn best practices for more effective ads.

Learn 3 methods to create custom 404 pages in WordPress and discover why you should customize yours.

Using Pinterest SEO can help increase your brand awareness and drive more traffic to your website.

Discover 5 simple steps to uncover mobile keywords for your site. Plus tools to make the job easier.

Using SEO best practices for web developers ensures more people see your site in search engines.

In this article, we‘ll share tips on creating a winning social media marketing strategy. We’ll also talk about how Semrush can help you create one that aligns with your limited…

Discover the best SEO forums to learn, share your experiences, and grow alongside fellow marketers.

Ramp up your lead generation and gain a competitive edge with these essential B2B marketing tactics.

Explore the art of maximizing conversions while minimizing costs with Google Ads‘ Target CPA.

Learn metrics like click-through rate, cost per click, and ROI. Plus 7 tips for improving keyword performance.

Discover how to use your .htaccess file to improve your site and learn the risks to be aware of when editing it.

Cumulative Layout Shift (CLS) is a Core Web Vital that measures unexpected shifts in a page‘s content.

Learn to personalize the user experience across the buyer‘s journey using dynamic content (with examples).

Search engine marketing is a digital marketing practice used to increase your site‘s visibility in search engines.