Latest SEO News & Tips From Semrush Blog

With a free Semrush account, you can perform keyword research, analyze your competitors, track keyword rankings, and much more. Learn more about what tools you can use and their capabilities.

Get more video views and clicks by optimizing your content. Here‘s how to promote your YouTube channel.

Understanding branded vs. non-branded keywords can help you boost online visibility and reach more users.

Google Maps SEO can help improve your local search rankings and traffic. Here are 11 tactics to do it.

Pillar pages are pieces of content that provide an overview of a topic and link to more specific cluster posts.

“Your Money or Your Life” (YMYL) refers to topics that may affect users’ health, finances, safety, or well-being.

In this article, we’ll guide you through the process of selling on Instagram and how Semrush Social can help. This post will help you tailor your content and posting schedule…

Keyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site.

Use this SEO marketing tutorial to find out how to improve your website’s visibility in search engines.

Here is a list of 100+ blog niche ideas. Plus a step-by-step guide on how to choose one.

Are you drawn to becoming a specialist with a deep focus in one area, or do you see yourself thriving as a jack-of-all-trades?

Learn the 10 SEO rules you should follow to maximize your organic search visibility.

Increase traffic and applications at your college or university with these higher education SEO tactics.

Types of marketing include search engine marketing, social media marketing, content marketing, and more.

Google’s PageSpeed Insights is a popular, free tool that analyzes a page’s speed on mobile and desktop devices.

Want users to take action? Try a landing page that’s designed with conversions in mind.

Here’s a comprehensive look at the eye-catching improvements we’ve made recently, helping you with everything from strategy to content creation to AI assistance.

Use social listening to analyze online conversations and get valuable insights to improve your strategy.

See the best pitch deck examples from well-funded companies and what made them stand out.

Discover the benefits and hurdles of enterprise SEO, optimizing large-scale websites for peak performance.

Use social media analytics tools to track social performance metrics and make data-driven decisions.

Check out the top advertisement ideas you should experiment with this year to drive more sales.

Discover the top AI content creation tools and learn how to create better content for your brand in less time.

A robots.txt file tells search engine bots which pages they should and shouldn’t crawl. Learn more.

Search Engine Optimization (SEO) is not just about bringing more visitors to your ecommerce website. It’s actually about helping the right people (your future customers) find the products they need.

Content monitoring helps you assess your online content‘s performance. Find out how to start doing it.

Discover the top 12 real estate marketing tools to streamline your workflow, enhance your online presence, and outpace your competitors. From SEO optimization to effective social media strategies, find out…

SEO helps manufacturers drive more traffic from search engines. So they can ultimately drive sales.

Hreflang attributes specify pages‘ languages and possibly regions. Learn how to implement them.

Discover how to choose the right partners and platforms, so you can get started with sponsored content.

Unlock the full potential of your real estate marketing ideas with our comprehensive guide. Dive deep into innovative ideas that go beyond social media, encompassing everything from targeted display ads…

ERR_TOO_MANY_REDIRECTS means the browser is stuck in a redirect loop & the page can‘t be accessed.

AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.

Learn how to map out the entire customer journey to improve your marketing and customer experience.

Learn how to craft compelling marketing reports that drive decisions. Customize insights, engage with storytelling, and make reports that resonate with various stakeholders

Explore the top digital marketing trends for 2024 to boost your business‘s digital presence.

Want to revamp your landing pages? Discover how A/B testing allows you to check the performance of any changes with minimal investment or risks to your website

AI can streamline content optimization. Learn how to use AI to optimize your content for search engines.

Learn which internet marketing channels are best to spread messages about a brand, product, or service.

Improve your site’s rankings, attract more visitors, and drive more sales in this guide to marketplace SEO.

Interaction to Next Paint measures how responsive your website is. Learn how to optimize it.

Learn how to do keyword traffic analysis to discover how users find your site and which keywords drive traffic.

Learn about the different types of LinkedIn ads & follow our step-by-step guide to running your first campaign.

Try these marketing automation tools to streamline your workflows, get better results, and save time.

Optimize your PPC campaigns with practical strategies for ad groups, and reach your ideal customers.

Learn the best analytics tools to drive business success and elevate ROI, from SEO to content marketing.

Consider your budget and goals to find the ideal number of keywords per ad group. Here‘s how to get started.

Learn more about the Google index and how to ensure your website gets indexed by the search engine.

Our guide to YouTube keyword research shows you how to find terms you can use to get more views.

A call to action is text designed to encourage immediate engagement or action, like “buy now“ or “sign up.“

Organic content is content that you get in front of audiences without using paid ads. Learn more.

Learn how to perform a reverse video search to find video sources, stolen content, and backlink opportunities.

Discover some types of social media content you can try across the platforms you use.

Analyzing your competitors‘ Google Ads can help improve your own campaign. Learn how to spy on their ads.

Check out our list of the top landing page builders you can use to optimize your ecommerce site for higher conversion.

Social media managers oversee brands‘ social media accounts. Learn how—and what tools they use.

Learn how to use Google Analytics to improve your SEO efforts and drive more organic traffic to your site.

Here‘s a step-by-step keyword research checklist to help you rank for your target keywords.

Understand the causes of email bounces and discover practical solutions to minimize them. This guide covers everything from maintaining a clean contact list to improving your sender reputation for better…

An SEO score measures a website’s overall technical SEO health and its ability to compete in organic search.

Explore Semrush‘s improved Keyword Research toolkit with new AI-powered features like Personal Keyword Difficulty and Topical Authority for smarter SEO.

Discover the fundamentals of A/B testing, see it in action with real examples, and learn the best practices.

AI-generated content is created by machines and based on human prompts. It comes with pros and cons.

Discover the top 17 ecommerce trends shaping online shopping in 2024, from AI to AR and B2B to DTC.

Restaurant SEO is the process of improving a restaurant‘s visibility in search engines. Here‘s how to do it.

An SEO roadmap document outlines steps to improve your site‘s search performance. Learn how to create one.

Different types of content for marketing include blog posts, videos, podcasts, white papers, ebooks, and more.

Learn how to manage Google Analytics direct traffic to improve your website’s health and performance.

Niche markets are more targeted segments of a larger market. Learn how to find and target a profitable niche.

Learn about social media monitoring and check out some tools that can help you do it.

Learn our top tips for creating high-quality content that ranks and drives sales.

On March 5, 2024, Google announced the launch of the March 2024 Core Update. The update is without doubt, one of the most significant SEO events of 2024. This is…

Typical small business marketing challenges include limited budgets and difficulty reaching target audiences.

Learn about seven key problems marketers face in 2024 and how to overcome them to grow your business.

Learn how to use AI for more effective content marketing. And see which tools can help you get better results.

SEO ROI measures how much revenue SEO generates compared to its cost. Learn how to measure it.

Content hubs organize and centralize all your content related to a main topic. Learn how they can work for you.

What are heading tags, and why do they matter? Get expert tips and real-life examples to optimize headings right here.

Learn what seed keywords are and why they’re important. Plus, get five ways to find more seed keywords.

CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.

Learn how JavaScript rendering works and its impact on your site’s performance and search engine visibility.

Learn how to create your first remarketing campaign to reengage your audience and drive repeat purchases.

Content promotion can increase visibility, enhance engagement, and grow your audience. Learn how.

Learn how to do an ecommerce website audit for better SEO results, happier customers, and more sales.

Find out why over-optimization is bad for SEO and follow our tips to achieve natural, effective results.

An SEO campaign is an organized effort to improve a website’s rankings in search engines. Learn more.

Implementing the tips on our local on-page SEO checklist can improve your page rankings in search.

A zero-click search is when a user finds an answer directly in the search results without clicking a link.

Learn what native ads are, why you should use them, and how to get started with native advertising.

Content pruning is the process of removing outdated or low-quality content from your website to improve SEO.

Use this advice to write a press release that will capture the media’s and your target audience’s attention.

Audience segments help advertisers target their Google ads to the right people. See how they work.

Marketing attribution helps you understand which channels and campaigns drive the best results.

Customer acquisition is the process of bringing new customers to your business through marketing channels.

A content outline can help improve your content‘s readability and performance. Here‘s how to create one.