Google PaLM Algorithm: Path To Next Generation Search
Google’s new algorithm is a step toward realizing Google’s Pathways AI architecture, provides a peek into the next generation of search The post Google PaLM Algorithm: Path To Next Generation…
Daily Search Forum Recap: April 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
How To Find and Fix Orphan Pages (the Right Way)
These pits of technical site errors, littered by several generations of previous agencies, slow down and hinder SEO efforts and progress. And when you’re the one tasked to clean it…
How the Google Search Algorithm Works
But what is the Google Search Algorithm? How does it work? And, most importantly, how can you rank higher on Google and get more traffic? This guide attempts to demystify…
Expert Roundups: Stick a Fork In Them; They’re Done
In 2022, I think you can say the same thing about expert roundups. I’ll explain why below. But first, let’s make sure we’re on the same page… What are expert…
How to Combine SEO & Content Marketing for Amazing Results
However, they do fuel each other. And when strategically combined, they can maximize your results, including increased traffic and conversions. This article will teach you when to combine the two…
Tech Companies Rally to Help Ukraine
As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians. The post Tech Companies Rally to Help…
ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites...
Advanced Custom Fields plugin patched a Missing Authorization vulnerability that allows an attacker to view database information The post ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites appeared…
Google: Out Of Stock Products May Impact Search Visibility
Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. The post Google: Out Of Stock…
April 2022 Google Webmaster Report
Welcome to April, the real April, not April 1st, and with that, I have the monthly Google webmaster report for you all. This is a big one, so get comfy…
Google: Just Too Many Country Versions Of Your Web Pages
You have all seen them, these country/language switcher menus at the top of the page that let you flip the language and region of the page to be more localized…
When SEOs Disagree With Googlers
For decades now, many SEOs have disagreed with Googlers about how to do SEO and how to rank sites well in Google Search. Some of those who disagree feel Google…
Vlog #166: James Gibbons On Smart Search Marketing Tools That Hel...
James Gibbons, the senior customer success manager at Quattr, stopped by my office to do some vlogging with me. We spoke about Jame’s history in the space, working at a…
Google Search Console Links Report Shows Links For New Sites In 7...
Google Search Console can pick up external links to brand new web sites (if there are links pointing to them) within 7 to 10 days, according to Google’s John Mueller….
New Google Ads Policy: PII & Financial Fraud, Identity Theft,...
Google Ads announced a new policy that will go into effect on June 1, 2022. This policy is an update to the Inappropriate content that has existed for some time….
Google Introduces Retail Search for Ecommerce Sites
A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties. The post Google Introduces Retail Search for Ecommerce Sites appeared first on Search Engine Journal.
Is It Still Worth Getting A Digital Marketing Degree?
Whether you’re an aspiring digital marketer or wish to explore career possibilities, here are the pros and the cons of getting a digital marketing degree. The post Is It Still…
The Truth About Duplicate Content
What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article. The post The Truth About Duplicate…
What Is A Local Link & How To Find More Local Link Opportunit...
Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings. The post What Is A Local Link…
Do Manual Adjustments Still Make Sense With Automated Bidding?
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins. The post Do Manual Adjustments Still Make Sense With…
Google Search Ranking and Popup Banners
Google’s John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence The post Google Search Ranking and Popup Banners appeared first on…
Does Google Use Different Algorithms For Each Niche?
Google’s John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently The post Does Google Use Different Algorithms…
3 Overlooked Ways To Improve Inbound Marketing ROI [Webinar]
Wouldn’t it be great if your leads were worth your team’s time? In this webinar, you’ll discover a defined process that attracts high-quality inbound leads. The post 3 Overlooked Ways…
Focusing On SEO Alone Just Isn’t Enough. Here’s Why.
While SEO is critical, counting on search alone to reach your market isn’t a winning strategy. Here’s why. The post Focusing On SEO Alone Just Isn’t Enough. Here’s Why. appeared…
4 Reliable Ways To Create Google-Friendly Content
Should you create content with Google in mind? Yes. Learn how to follow Google’s rules to create user-first content that works – and vice versa. The post 4 Reliable Ways…
How to Pick the Most SEO Friendly CMS For Your Website – Ep...
CMS can be a solid foundation for your SEO efforts. How do you find the best one? Here’s what you need to know. The post How to Pick the Most…
Daily Search Forum Recap: April 1, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google Product Reviews Volatility, Local Search Ranking Update, N...
We are finally seeing ranking volatility in the search results related to the product reviews update after not seeing much early on. Google also released a local search ranking update…
Google Tests Image Search Pack That Loads Images On Right On Clic...
Google seems to be testing a web search feature for the image pack that keeps you within web search when you click on a specific image. Punit shared a screenshot…
Google Search Date Filter Does Not Show You Historic Rankings
Google’s John Mueller confirmed an unusual SEO myth that said that the date filter in the Google Search tools will show you how pages ranked in the search results during…
Google Ads Listing With More Expandable Link
Google Search has these “more” links in the Google search ad listings that expand to show more ad extensions. I am not 100% sure if it is new or not…
Google: Our Search Algorithms Aren’t Lazy & Don’t...
Google’s John Mueller responded to a complaint that Google’s search algorithms around crawling and indexing are being lazy. John said on Twitter “algorithms like those used for crawling & indexing…
Google’s John Mueller Gives Advice On Increasing Your DA &#...
Google’s John Mueller posted a response on Reddit with his advice on how to improve your site’s DA, domain authority. He said he was “torn” with his response since DA…
LinkedIn Adds New & Improved Tools To Creator Mode
New tools added to LinkedIn’s Creator Mode gives you more analytics data with greater insight into audience engagement, and access to new profile features. The post LinkedIn Adds New &…
Google Search Partners: 5 Misconceptions & How It Really Work...
Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control. The post Google Search Partners: 5 Misconceptions…
What are Drip Campaigns? Examples, Best Practices
Unless you’ve been living under a rock for decades or just returned from Mars, it would be safe to assume that you’ve heard the term “Drip Campaigns” being tossed around…
103 Small Business Marketing Ideas To Help You Grow
As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today. The post 103 Small Business Marketing Ideas…
Google My Business: How to Completely Optimize Your GMB Listing
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post Google My Business:…
5 Reasons Law Firms Need Specialized Legal Content Marketing
The majority of lawyers don’t have a marketing budget, yet content marketing is essential for SEO, lead generation, and conversion. Here’s how it’s done. The post 5 Reasons Law Firms…
The 9 Most Important SEO KPIs You Should Be Tracking
SEO experts weigh in on the nine top SEO Key Performance Indicators worthy of consideration for developing your own business KPIs. The post The 9 Most Important SEO KPIs You…
SaaS Content Marketing: A Complete Guide [eBook]
What’s unique in content marketing for SaaS? How can you incorporate it into your own strategy? Find out in our latest ebook. The post SaaS Content Marketing: A Complete Guide…
21 Common Marketing Interview Questions & Answers
Marketing interviews are unpredictable, and there’s no wonder. There are many different marketing roles and candidates with many backgrounds, skills, needs, and wants. Yet some questions get asked and answered…
“Flawed” WordPress Proposal Causes Backlash
WordPress community offers negative response to proposed feature that could cause disk usage to rise by up to 70% The post “Flawed” WordPress Proposal Causes Backlash appeared first on Search…
Daily Search Forum Recap: March 31, 2022
Here is a recap of what happened in the search forums today…
Performance Max Now Supported In Google Ads Editor v2.0
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update. The post Performance Max Now Supported In Google…
TikTok Launches Search Ads Beta For Selected Partners
TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads. The post TikTok Launches Search Ads…
SEO Implementation: A Guide to Implementing SEO Changes
Implementation of SEO changes can literally make or break a website’s growth. Yet 65% of respondents say it takes at least one month to get their changes made. In this…
Google Audio Knowledge Panel To Listen In Your Language
Last month we spotted Google testing an audio based listen and translate feature for the local panel. It seems Google is now trying this out for standard knowledge panels. These…
Now Seeing Volatility For The Google Product Reviews Update (v. M...
Earlier this week I reported that we were not seeing huge changes yet for the March 2022 Google Products Reviews update. Well, it seems like some of the tools and…
Google: Nofollow Is Not A Dampening Factor
Google’s John Mueller said on Twitter that the “nofollow is not a dampening factor.” Meaning, when you put a nofollow attribute on a link, it does not dampen the value…
Google Now Using MUM For Detecting Personal Crisis Searches &...
Google promised to let us know when they expand when they use MUM in search and Google did just that yesterday with this new announcement. Google announced how they are…
Google Search Highly Cited Stories & Come Back Later For Evol...
Google is rolling out to features to give searchers more ammunition when looking at the search results on news related topics or evolving topics. One is a highly cited label…
New: Google Data Studio Supports Discover & Google News Traff...
Google announced that now the Search Console connector for Google Data Studio can now bring in traffic data for Google Discover and Google News. This means you can do more…
A Complete Guide To On & Off Page Local SEO Content
Content provides the fuel for your local SEO strategy. Learn how to leverage content through on-page and external sources. The post A Complete Guide To On & Off Page Local…
Are Brand Keywords Valuable For Every Audience? [Case Study]
Being present on brand terms remains incredibly important. Here’s what you can do with brand search to cater to different audiences in a cost-effective manner. The post Are Brand Keywords…
New Google Search Label For Highly Cited Sources
Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The post New Google Search Label For Highly Cited Sources appeared…
4 Signs Your Agency Is Ready To Take On Enterprise SEO
Looking to grow your agency by taking on enterprise-level clients? Here are some signs you’re up for the challenge and positioned to succeed. The post 4 Signs Your Agency Is…
Seed Keywords: What Are They & 7 Actionable Ways to Find Them
But they are the foundation of good keyword research. Spending a bit of time to develop a good seed list often results in better outputs from keyword tools. In this…
How to Use Podcasts for Link Building
Many of these podcasts also represent great link building opportunities. In this guide, you’ll learn how to utilize podcasts to build more links to your website: What is podcast link…
Daily Search Forum Recap: March 30, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. This newsletter showcases…
New PPC Salary Report Details How Much PPC Pros Earn
A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations. The post New PPC Salary Report Details How Much PPC…
WordPress All In One SEO Plugin Integrates Microsoft Clarity
WordPress SEO Plugin AIOSEO integrates Microsoft Clarity Behavior Analytics, giving publishers access to powerful insights for improving conversions and diagnosing site issues The post WordPress All In One SEO Plugin…
Google Explains How AI Keeps Search Safe Via MUM & BERT
Google shares new information on how it has reduced “unexpected shocking” search results with BERT and the role MUM plays in safe search. The post Google Explains How AI Keeps…
Bing Round Category Icons To Explore More Images
Microsoft Bing is testing (or maybe rolling out) new explore icons for images that show up in the web results. There are these round circle category icons that let you…
Bing Interactive Wikipedia Box In Search Results
Microsoft Bing seems to be testing a new search feature that embeds snippets of content from Wikipedia in this large Wikipedia box in the search results. It basically brings in…
Google Search Local Pack Refine Query & Location Search Box
Google seems to be testing a specialized local pack that looks more like the local service ads. Maybe this is a bug because the ads are not labeled or maybe…
Google: Keep Old Redirected URLs In Sitemaps Files Temporarily
Google’s John Mueller said again on Twitter that you should only keep old URLs that have been redirected elsewhere in your XML sitemap file temporarily and not long term. John…
More Search Console Insights Added to Google Data Studio
Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. The post More Search Console Insights Added…
Google Continues Expandable Tab Search Result Snippets Test
Back in August 2021, Google began testing this expandable tab search result snippet. Then the test seemed to have expanded in November 2021. Last week, I had countless folks ask…
Google Expands Trusted Store Badge To Free Shopping Listings
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits. The post Google Expands Trusted Store Badge To…
Reminder: Support For Google Expanded Text Ads Ends On June 30
A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away. The post Reminder: Support For Google Expanded Text Ads…
7 Tips For Landing Your Dream SEO Job
Kickstart your career in SEO and take steps toward landing your dream job with these helpful tips from an industry expert. The post 7 Tips For Landing Your Dream SEO…
How Should We Internally Link Hub & Spoke Content For SEO?
Topic clusters and semantics started to become a mainstream trend in SEO. Design your content hubs and learn the best interlinking strategies today. The post How Should We Internally Link…
LinkedIn Pages Can Now Publish Newsletters
LinkedIn announces Newsletters for business pages. Newsletters are serialized long-form content that followers subscribe to. Here’s how to get started. The post LinkedIn Pages Can Now Publish Newsletters appeared first…
Best Browser Add-Ons For Analyzing Page Speed
Page speed browser extensions are extremely useful for publishers and developers. Use these top browser extensions to optimize your webpages. The post Best Browser Add-Ons For Analyzing Page Speed appeared…
Where & How To Get The Right Reviews For Your Business
Online reviews should be a core component of your marketing strategy. Stand out in local search by leveraging these top review platforms. The post Where & How To Get The…
Most prominent ranking factors of TOP ecommerce websites in Spain
The study was conducted in cooperation with Sock Data marketing agency The objective of this study was to single out the most relevant SEO factors of the TOP ecommerce sites…
30 Crazy Social Media Facts Marketers Need To Know
What’s really going to move the needle in your social media marketing campaigns? Check out these social facts and get inspired. The post 30 Crazy Social Media Facts Marketers Need…
How to Create a Niche Site That Earns 4 Figures a Month in 6 Easy...
I’ve been an SEO consultant for the past four years and have worked specifically with niche site owners. They include people just starting out. I’ve worked with clients to build…
How To Drive Traffic & Engagement With Push Notifications
What could be missing from your organic marketing strategy? Push notifications are an easy way to increase organic traffic to your site. The post How To Drive Traffic & Engagement…
My Journey to Starting a Digital Marketing Agency – Pulkit ...
Here is the story of Australian SEO agency owner, Pulkit Agrawal, and his journey of starting and growing a digital marketing firm, developing his team, and successfully solving the agency‘s…
How to Write a Winning Tender Response: A Guide for Digital Marke...
What is a tender response? Know the complete tender response process with some valuable tips for digital agencies on writing a winning tender response letter.
Daily Search Forum Recap: March 29, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Almost a week…
SEO Split Test Result: The Importance Of User Oriented Tests
In this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing,…
Hotel Booking Links Now Available In Google Search & Maps
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps. The post Hotel Booking Links Now Available…
Google: Accessibility Not A Direct Ranking Factor
Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. The post Google: Accessibility Not A Direct Ranking Factor appeared first on Search Engine…
New Google Trusted Store Badge Based On Shopping Experience Score...
Google has launched a new Trusted Store badge for merchants who have an excellent Google Shopping experience scorecard score. Google also launched a new set of Google Merchant Center insights…
Google Structured Data Error Reporting Gets More Descriptive Name...
Google today has rolled out more specific, descriptive and contextually helpful names for the structured data error reporting it shows in Google Search Console rich result status reports, the Google…
For Google Updates, The Product Reviews Update III Is Not That Hu...
So far, I will say that the Google Products Reviews update version 3, the March 2022 version, is not that huge. That is, not that huge compared to the previous…
Google: It’s Best To Have Google Discover New Sites With Ex...
Google’s John Mueller said there is nothing wrong with using the Google Search Console URL inspection tool to request indexing but the better route is to have Google discover those…
Google AdSense Anchor Ads On AMP Sites With Auto Ads
Google AdSense announced that those with AMP sites that have Auto ads with AdSense will now support anchor ads. From April 11, 2022, if you’re using Auto ads for AMP,…
TikTok Taps Into GIPHY’s Video Clips With New Editing Tool
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. The post TikTok Taps Into GIPHY’s Video…
Top Digital Marketing Trends For 2022: Oracle Survey Results
Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what’s trending in digital marketing today. The post Top Digital Marketing Trends For 2022:…
Google Search Console Updates Structured Data Report
Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. The post Google Search Console Updates…
Growing Into In-House SEO Leadership With Tessa Nadik
What does it take to train into an SEO leadership role with a major brand? Autotrader’s Senior Director of SEO Product and Content Strategy explains. The post Growing Into In-House…