Google Ads Launches New Performance Max Features
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type. The post Google Ads Launches New Performance Max Features appeared first on Search…
Google Launches New Digital Marketing Certificate
Google launches a new career certificate in digital marketing & ecommerce to help jobseekers and employers acquire the skills to be successful in online business. The post Google Launches New…
Analyzing website performance with SE Ranking’s Competitive Resea...
Want to get your website to the top of Google search? Well, this challenging task is impossible without competitive research. It helps you understand the market situation, apply effective SEO…
Survey Shows In-Office Workers Least Happy
Study shows work-related stress and anxiety on the rise among full-time office workers. Inflexible return-to-office policies are negatively impacting the employee experience. The post Survey Shows In-Office Workers Least Happy…
Twitter Miscounted Users For Three Years
When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019. The post Twitter Miscounted Users For Three Years appeared first on…
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced…
GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Exampl...
GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset. The post GA4 For Ecommerce Sites: A…
Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Ste...
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy. The post Here’s Your B2B Multichannel Full-Funnel…
14 Mobile Optimization Best Practices You Need To Know
Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first…
Tips For Writing Unique Meta Titles At Enterprise Scale
Writing meta titles is a complex undertaking for enterprise sites with thousands of content pages. Simplify the process and avoid cannibalization with these helpful tips. The post Tips For Writing…
Expanding your site’s keyword list through Competitive Research
Your website is up and running, you’re getting good results in terms of keyword rankings and traffic, and it’s time to celebrate, right? Sure, you should be proud of yourself,…
How Does Google Multisearch Affect SEO?
Google’s John Mueller answers a question about multisearch and how that might affect SEO The post How Does Google Multisearch Affect SEO? appeared first on Search Engine Journal.
Cross-Channel Remarketing Campaigns: A Complete Guide
Cross-channel remarketing helps you connect with your customers in a more impactful way. Here’s how – plus, get helpful tips for your own remarketing success. The post Cross-Channel Remarketing Campaigns:…
Vulnerability Found in WordPress Anti-Malware Firewall
Reflected XSS vulnerability was patched in Anti-Malware Security and Brute-Force Firewall WordPress Plugin The post Vulnerability Found in WordPress Anti-Malware Firewall appeared first on Search Engine Journal.
Daily Search Forum Recap: April 29, 2022
Here is a recap of what happened in the search forums today…
SEO Split Test Result: Would Removing Social Media Icons Improve ...
Are social media icons important for SEO? We decided to run an SEO split test where we removed social media icons from blog pages on the SaaS site. Find out…
Search News Buzz Video Recap: AI Lawyers Demanding Links, Google ...
This week in search, a reporter uncovered that sketchy SEOs are making up fake lawyers using AI to send out fake DMCA requests demanding links to their sites…
Old BingBot User-Agent To Stop Being Used In Fall 2022
Fabrice Canel from Microsoft Bing announced on the Bing blog that the search company will retire the legacy BingBot user-agent in the Fall of 2022. Instead, Bing will use a…
Google Search Console Caches Inspection Tool Live Test URLs For 9...
In Google Search Console, you can use the URL Inspection Tool to test how Google sees a URL in its index versus in real time by using the live test…
Replacing Your Blog With An App Landing Page Will Impact Your Goo...
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done…
Google Asked If You Should Avoid Naming Your Company Or Product 4...
We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search…
Google Search Tests Lighter Purple Color For Clicked On Search Re...
Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal…
15 Tips for Scaling Your SEO Content Strategy
In this post, we cover 15 tips for making SEO a priority in content strategies and how this impacts scaling SEO.
Visualizing Hot Topics Using Python To Analyze News Sitemaps
Become more competitive in the news landscape with this educational Python coding session, including the most popular languages, words, genres, and ngrams for News SEO. The post Visualizing Hot Topics…
The Ultimate Guide to Content Marketing Strategy
Content Marketing can help you grow your business better and build trust with your customers. Explore this guide and learn how to develop a powerful content marketing strategy for your…
Is Getting Your Google Business Profile “Google Guaranteed” Worth...
Is your business eligible to get Google Guaranteed or Google Screened? See why businesses are using this designation and how to get it. The post Is Getting Your Google Business…
5 Value-Added SEO Benefits For Your Enterprise
SEO is the number one source of leads. Prepare for the future and implement a strong SEO strategy across multiple areas of your enterprise. The post 5 Value-Added SEO Benefits…
Bingbot User Agent is Changing
Microsoft announced that bingbot is changing its user agent and it’s gaining desktop and mobile device variants The post Bingbot User Agent is Changing appeared first on Search Engine Journal.
ThirstyAffiliates WordPress Plugin Vulnerabilities
Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links The post ThirstyAffiliates WordPress Plugin Vulnerabilities appeared first on…
Finding real gems in the ocean of guest posting prospects with SE...
Guest posting remains one of the most effective ways to gain quality backlinks, improve brand awareness, and drive target traffic to a website. Whether you succeed or fail with your…
Meta Announces Research To Create Human-Level AI
Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans The post Meta Announces Research To Create Human-Level AI…
Local SEO: The Complete Guide
But what is local SEO, how does it work, and which ranking factors matter? In this guide, you’ll learn how to rank your business on local search to get more…
How to Learn SEO
Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a…
At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ah...
Since January 2013, 66.5% of the links pointing to the 2,062,173 websites we sampled have rotted. We found another 6.45% with temporary errors. We don’t know if they’re still there or not….
Daily Search Forum Recap: April 28, 2022
Here is a recap of what happened in the search forums today…
Cloudflare Names OVH and Hetzner as Origins of DDOS Attack
Cloudflare named botnets on OVH and Hetzner as origins of one of the largest DDOS attacks, 15.3 million request-per-second The post Cloudflare Names OVH and Hetzner as Origins of DDOS…
SEO Split Test Result: Find the Best Answer for Both Users And Se...
This short case study focuses on testing multiple variants for the same SEO element (page title) on Blokker.nl (retail site) to find the best-performing variant.
Zuckerberg Highlights Meta’s Future
In quarterly earnings call, Meta CEO shares plans to slow the pace of some investments, and discussed progress with Reels and the metaverse. The post Zuckerberg Highlights Meta’s Future appeared…
How to Get New SEO Clients
Could your SEO agency use more clients? Whether you‘re just starting out or you‘re an established business looking for fresh ideas, this post from 12-year agency veteran John Morabito with…
Google Ads API Version 10.1 Now Released
Google has released version 10.1 of the Google Ads API, which is an update from the major release of version 10 from early February 2022. The big additions in v10.1…
Google: No We Are Not Stealing Your Content & Citing Google A...
The other day Gianluca Fiorelli posted on Twitter that he felt Google was taking content from third party sites and placing that content on in the Google Search knowledge panels…
You Can Now Remove Personally Identifiable Information (PII) From...
Google is now letting you make a request to remove personally identifiable information (PII) from Google Search. This includes information such as phone number, email address, or physical address, login…
Google Search Console Performance Report Average Position Metric ...
Starting about an hour or two ago Google dropped the average position metric filter from the Google Search Console performance report. This seems to be a bug and Google’s Daniel…
Google Reduces Visibility Of Business Edits With Color Changes To...
Google has recently changed how it shows what edits or updates were made to a Google Business Profile listing in Google Search and Google Maps. Prior, Google four different types…
2022 Google Merchant Center Product Data Specification Updates
Annually, Google updates the Merchant Center product data specification and Google made some updates to it last night. Some updates went into place on April 27, 2022 and some go…
Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game...
Product-led organizations might not prioritize SEO initiatives. Take the first steps toward your enterprise fully investing in your SEO team objectives with these 7 tips. The post Enterprise SEO Buy-in:…
Google Ads Implements 3-Strike Policy Rule
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022. The post Google Ads Implements 3-Strike Policy Rule appeared first on…
Search Engine Journal Welcomes Editor-In-Chief Amanda Zantal-Wien...
Please welcome Amanda Zantal-Wiener to Search Engine Journal! Our new Editor-in-Chief will oversee the editorial team as we grow our team, brand, and content. The post Search Engine Journal Welcomes…
Tips For Creating A Successful SEO Mentorship
Advance your SEO career with the help of your mentor. From avoiding common mistakes to setting schedules, here are the best practices to follow. The post Tips For Creating A…
How Search Engines Crawl & Index: Everything You Need To Know...
Want search engines to find your new and updated content faster? Learn how they index and crawl content to inform your SEO strategy. The post How Search Engines Crawl &…
7 Things You Need To Know About The Digital Services Act (DSA)
What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here. The post 7 Things You Need…
Daily Search Forum Recap: April 27, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Business…
TikTok Most Downloaded App In Q1 2022
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022. The post TikTok Most Downloaded App In Q1 2022 appeared first on…
Google Search Allows Removal Of Personally Identifiable Informati...
Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. The post Google Search Allows Removal Of Personally Identifiable…
Meet MuellerBot; An AI John Mueller To Answer Your Google SEO Que...
Danny Richman created an AI version of John Mueller of Google named MuellerBot. It was built off a GPT-3 powered script to answer SEO questions as if John Mueller himself…
Google Business Profile Manager Is Going Away Early 2022
When you try to access the Google Business Profile Manager at google.com/business, Google will prompt you with a notice that “you can no longer manage your business here” from early…
Both Google Ads & Microsoft Bing Ads Revenues Up ~22%
Both Alphabet/Google (GOOG) and Microsoft (MSFT) announced earnings last night and both saw increases in search ad revenues by about 22% year over year. While Microsoft crushed its earnings estimate…
YouTube Shorts Hits 30 Billion Views Per Day
Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. The post YouTube Shorts Hits 30…
Google Search Tests Images On Left Side Of Search Result Snippets
Google may be testing displaying images thumbnails on the left side of the search result snippets. At first, when Kunjan Shah sent this to me on Twitter, I thought it…
New To Google Ads Performance Max: Customer Acquisition Goals, Ne...
Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click upgrade tool for Smart…
How to estimate your organic traffic potential for SEO
Understanding the available opportunity within a specific market allows you to create a dialled-in SEO strategy, taking actions based on data rather than hunches and gut feelings. This guide will…
Local B2B SEO: The Complete Guide For Local Businesses
Establish a loyal audience and outrank the competition. Read on to follow best SEO practices unique to local B2Bs. The post Local B2B SEO: The Complete Guide For Local Businesses…
How To Handle Duplicate Content At Enterprise Scale
Enterprise sites often have complex and large-scale scenarios with duplicate content. Use specific techniques and steps to mitigate and manage content to avoid SEO issues. The post How To Handle…
Google Feels Earnings Impact From Russian War on Ukraine
Alphabet, the parent company of Google, explained how Russia’s war on Ukraine has impacted revenues, both directly and indirectly during 2022 Q1 earnings call The post Google Feels Earnings Impact…
10 Types of Blog Posts & How to Use Them Effectively
Here are some popular types of blog posts to know, along with examples of how to use them: How-to guides Content hubs Expanded definition posts Listicles, aka list posts…
4 Top Reasons Your Google Business Profile Information Keeps Upda...
Google may update your local listings anytime, even without your knowledge. Here’s why along with a step-by-step process to resolve any errors that appear. The post 4 Top Reasons Your…
Daily Search Forum Recap: April 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google URL parameter…
YouTube Super Thanks Rolls Out To All Monetized Channels
A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels. The post YouTube Super Thanks Rolls Out…
Google’s Q1 Earnings Are In – But What Was The Miss?
Google reports $68 billion in Q1 revenue with $39.6 billion attributed to Search and Ads. So where did the search giant fall short? The post Google’s Q1 Earnings Are In…
It’s Gone: The Google Search Console URL Parameter Tool Is ...
As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads “this…
Google Maps Asking Local Guides To Update Old Reviews
It seems that the Google Maps team is asking some Google Local Guides to update older reviews they have left in the past. Tricia Clements posted a screenshot on Twitter…
Google Local Business Listing Deals Tab
Google is showing a “deals” tab on some local business listings. I am not sure if this is new or not, I know I covered deal labels in the local…
Google Business Profile Adds Products Performance Metrics
Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps…
Google AdWords API Shutting Down Tomorrow, April 27th
The time has come for the Google AdWords API to officially shutdown tomorrow, April 27th. Google warned us this would happen over a year ago and now the day has…
The Three Pillars Of SEO: Authority, Relevance, And Experience
Let’s dive into each of these A-R-E categories to see how they should be incorporated in a wholistic SEO program. The post The Three Pillars Of SEO: Authority, Relevance, And…
Twitter Bans Climate Change Denial Advertising
Twitter announces a sitewide ban on ads denying the scientific consensus around climate change. The post Twitter Bans Climate Change Denial Advertising appeared first on Search Engine Journal.
Top 10 SEO Priorities For Your First Week As A New Marketing Mana...
New jobs can seem like a whirlwind. Set the foundation for your longer-term SEO success with these 10 steps and start your first month strong. The post Top 10 SEO…
Meta Research Reveals Conversion Optimization Best Practices
Meta research paper shows how to improve the conversion rate of their landing pages and offers a free evaluation scorecard The post Meta Research Reveals Conversion Optimization Best Practices appeared…
Improve Rankings With This Off-Page SEO Checklist For Restaurants...
Tick all the items on this off-page SEO checklist for restaurants to increase your eatery’s online visibility and rank higher in search. The post Improve Rankings With This Off-Page SEO…
WP Engine Ending Support for .htaccess
WP Engine announced that .htaccess will no longer be supported. Believe it or not, this might be the future of web hosting The post WP Engine Ending Support for .htaccess…
How to Create a Content Map: Traditional Way & Ahrefs’ Way
I’ll cover two ways of creating content maps. The traditional way and the Ahrefs way. Both are tried and tested methods, but we like ours better—and I’ll explain why. Read…
3 Overlooked Ways To Improve Inbound Marketing ROI
Wish your leads were worth your team’s time? Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways…
Daily Search Forum Recap: April 25, 2022
Here is a recap of what happened in the search forums today…
Microsoft Bing Ethical Shopping Hub Now Available In The US
Last year, Microsoft Bing launched its Ethical Shopping hub in the UK. With Earth Day, Microsoft announced the Ethical Shopping hub is now available in the US and Canada. Plus…
Nine More Policies Added To Google Ads Strike Based System
In June 2022 Google will update the enforcement procedures for repeat violations with the addition of nine more policies in scope of the strike-based system. The three-strikes and your out…
Fake DMCA Requests Using AI Generated Lawyers To Demand For Links
Here is a newish link scheme, well, not 100% new but parts of it is new. As reported by The Next Web, these link spammers are using AI to create…
Vlog #169: Larry Brauner On Search Ads For SEO Research, Searcher...
In part one, Larry Brauner and I spoke about growth versus brand marketing, reputation management, reviews…
Signed Exchanges Coming To Google Desktop Search For Some Sites
In the coming weeks, Google Search for desktop will soon support signed exchanges for some sites. Sites serving different HTML based on the user-agent header (i.e. using dynamic serving) will…
Google Video Search Results With Question Answered In This Video
Google Video results has a feature that says if the video answers your question in your query. Google will label video results saying “X question answered in this video.” Plus,…
How To Optimize LinkedIn For Better Connections & More Leads ...
How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show. The post How To Optimize LinkedIn…
Agency to Agency: How to Increase Your Clients’ Online Visibility...
Looking for a way to help your clients grow their online visibility with social platforms? Here are 7 best practices from Kaylene Grieve, a managing director of SSSM.
How To Improve Your Organic Growth: Stop Building Links & Sta...
Discover why “earning” links is better than “building” them plus see the results you can expect from this link building strategy. The post How To Improve Your Organic Growth: Stop…
Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reut...
Twitter’s board could accept Elon Musk’s offer to purchase the social network for $43 billion as early as today, according to Reuters. The post Twitter Board Set To Accept Elon…
How NLP & NLU Work For Semantic Search
Understand how semantic search and its new technologies work to help searchers find what they want. Learn more about NLP and NLU and their components. The post How NLP &…
WordPress 6.0 Features Numerous Accessibility Improvements
WordPress announces that version 6.0 features numerous accessibility improvements that bring it closer to WCAG 2.0 AA compliance The post WordPress 6.0 Features Numerous Accessibility Improvements appeared first on Search…