Influencer marketing has become a powerful tool for businesses looking to reach their target audience. In fact, influencers can generate millions of dollars in revenue for brands. This marketing approach…
Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform. The post How TikTok’s Search…
Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started. The post 4 Ways To…
Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn. The post 5 Pro Tips To…
More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing. If you’re a startup, you’re probably wondering, “Should I use content marketing?…
Local SEOs are accustomed to continuous change in the SERPs, but if S.2992, the American Innovation Online Choice Act, becomes law and prevents monopolies like Google from preferencing their own…
Wishing you all a happy Happy Fourth of July, as you can see, this site is all dressed up for the day (on desktop) and Google has their special animated…
Altogether, they form a content hub. But not all pillar pages look the same. In this guide, we’ll look at eight examples of pillar pages to get your creative juices…
As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond. The post 25+ SEO Words…
Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms…
For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the “audience overview” is not counting. You need to filter the results to show…
Here is a recap of what happened in the search forums today…
We may have had another update, an unconfirmed Google Search algorithm update on June 27th and 28th. Google’s Danny Sullivan talked about how Google communicates about Google algorithm updates at…
Google Search has added new content guidelines to the rich results help document. These new guidelines directly disallow you to markup product or content that are widely prohibited or regulated,…
Google has recently added a new “Discover” filter to the Google Shopping search side bar to filter shopping results by Black-owned, Latino-owned, Veteran-owned or Women-owned businesses. I think this was…
Google seems to be testing or slowly rolling out a new local search feature in the main web search results named Find places through reviews. Google will show a review…
Over the past few months Google has been auto-selecting background colors not just for image search results and not just for shading Google Shopping Ads but also for images added…
Google Search has a knowledge panel for automobile and car related searches. If you search for a vehicle where there is an electric and/or hybrid option available, Google will say…
Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. The post Former Google CEO Describes ‘Brutal’…
Want to create a content strategy aligned with search intent at every stage of the funnel? Here’s what you need to know. The post Creating Content That Satisfies Search Intent…
Simple translations won’t do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs. The post SEO Tips For Expanding Into…
It’s easy to see why so many SEO professionals have turned to project management platforms to help them stay organized and productive. The post 15 Project Management Tools For SEO…
Explore this definitive guide to design a powerful SaaS content strategy and develop content ideas that resonate with your audience. Discover the best SaaS content marketing examples. Based on Semrush…
Local search marketing is a form of publicity unlike any other because of its potential for creating positive social change. July 2022 is Independent Business Month and the perfect moment…
Does aligning SEO goals with multiple teams and departments feel like herding cats? It’s time to try the perfect SEO brief. The post How We Create The Perfect SEO Brief…
Here is a recap of what happened in the search forums today…
From grants to loans, nearly half of all small business related searches from the past two years focus on questions around finances. In addition to sharing insights on financial search…
As part of a more significant effort to fight creator impersonation, YouTube has stopped allowing channels to hide the number of subscribers they have. The post YouTube Disables Hidden Subscriber…
The star rating rich result is one of the most sought-after SERP features for many SEOs. The main reason for this is that if you are listed as a rich…
SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information. The post 7 Methods To Research & Analyze Your…
Read on to learn how advertisers are prioritizing machine learning, first-party data, and the impacts that inflation imposes on marketing performance. The post Inflation’s Impact On Ad Spend Detailed In…
Google Search is now grouping some of its Top Stories sections for some queries by topics. This was working on mobile for a while but is now reportedly working for…
Alan Kent from Google published a video on SEO tips for e-commerce sites, this includes 8 tips. You can watch the video embedded below or just read my summary of…
Google Maps is testing a new local listing interface where it shows more images in the top portion of the local listing and there are tabs to show the business…
The other day, I covered how Google added a line to its Google documentation that Googlebot can crawl the first 15MB of content in an HTML file or supported text-based…
Google has updated its JavaScript SEO help document to add a section on how to properly inject canonical link tags using JavaScript. The document says Google does not recommend using…
Learn which 10 content management systems are most used right now and explore recent updates from major CMS players. The post CMS Market Share Monthly: 64.2% Of Sites Use WordPress…
Most SEOs will be comfortable/familiar with using Google Search Console as part of their SEO toolkit. But there are some great ways to better utilize this data without introducing additional…
A new report from SEMRush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise. The post Small Business Search Trends On The Rise In…
See how Google perceives your page performance with bulk page speed tests using the Page Speed Insights API and this Python script. The post Bulk Loading Performance Tests With PageSpeed…
Let’s deep dive into what Google is looking for in mobile usability, how you can meet Google’s expectations of mobile-first best practices, and more. The post Where We Are Today…
I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article. This extension allows you to inspect the meta information on…
You know your competitors, and you’re not going to let some damned SEO tool tell you different! Hey, I’ll give you the first part, but there are a lot of…
Learn how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. The post Local SEO: Top Ways To Get Higher Quality…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said they…
In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. The post How To Create Your Instagram Content Plan appeared first…
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.
U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores. The post U.S. FCC Commissioner Requests Google &…
The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace. The post W3C Announces Major Change appeared…
At the Google NYC SEO Meetup Lily Ray mentioned that when it comes to interviewing new employees for the Amsive Digital SEO team, she asks a question you must get…
Google is testing a search result snippet that shows a expandable drop down menus under the snippet that contains weather, hotels, restaurants, visual stories, events and more. When you click…
Google is using a gray shaded background color for some of the results within the Google Shopping Ads carousel. I was able to replicate this, where for some images, Google…
We’ve been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google…
Another point from the Google NYC SEO Meetup the other night was that Danny Sullivan at Google said Google has been more active about communicating about algorithm updates now than…
You have limited time for SEO, so where should you invest it? Mindy Weinstein shares the answer in this week’s Ask An SEO. The post Which Is Better For Ecommerce:…
Google today is better able to understand which queries deserve freshness that creates opportunities for publishers to gain more traffic. The post Google Freshness Algorithm: Everything You Need To Know…
Let your business stand out from the local competition by optimizing your web presence. From long-tail keywords to community engagement, follow these top 10 tips. The post 10 Key Steps…
You know SEO basics…And so do your competitors. Find out how to beat your competitors with these tips on SEO traffic generation.
The most exciting thing about visual search is that it’s becoming a highly accessible way for users to interpret the real world, in real time, as they see it. Rather…
As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market…
Here is a recap of what happened in the search forums today…
Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed.
Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it…
Microsoft Bing is testing a new annotation in the autocomplete search results to communicate to searchers that they can tap the tab key to finish the autocomplete without clicking on…
After maybe four or five days of calm, we are seeing new signs of more larger Google Search ranking algorithm tremors and volatility. This new one seems to just be…
There is an interesting thread on Reddit on a topic we touched on here several times, the topic of Google ranking the wrong version of the URL in Google Search….
Here’s how you can leverage Google’s structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine…
The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO:…
Relevance is talked about a lot in the context of link building. In truth, it’s something that no one can really provide a concrete (or even close to concrete) answer…
In this short article, I’ll try to distill the process of SEO into its essence: the four steps. To prove this process works, I’ll use our own example, i.e., the SEO…
81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy. The post How To Create…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has updated…
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers? The post Two More DSPs Remove Google Open Bidding appeared first…
Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results The post Google Updates Product Structured Data Guidance appeared first on…
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok Advertisers Can Now Set Custom Attribution…
SEOs are blessed with more tools and data than ever. We have the ability to measure, track and report on so much of what we do – but are we…
Microsoft Bing is testing what might be a featured snippet on steroids with a section named “from this page” in the search results page. This box shows you detailed automated…
Here is a weird one from Microsoft Bing, it seems to be tested “click to see full answer” in its search results answer section before showing you the answer. I…
A week or so ago, Wikipedia announced Wikimedia Enterprise, a paid service for large organizations who want to repurpose Wikimedia content, to pay for that content. So Google, who repurposes…
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the…
Google has also updated the crawl stats report help documentation last week. Google made a lot of support documentation changes in the past week including product rich results, Googlebot doc,…
Over the past several days I have noticed a bunch of SEOs sharing information about the Google supplemental index and talking SEO strategies related to it. Just as a PSA,…
LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This…
Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed? The post What Happens When…
Set your brand’s writers up for success by providing detailed writing guidelines – here’s how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need…
Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them. The post 6 Common Hreflang Tag Mistakes Sabotaging…
Go beyond the usual “Click here” or “Learn more.” Here’s how to get users motivated with more engaging CTAs. The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared…
But before that, here’s my story. I started blogging in 2012 (when “Blogspot” was a thing). Over the years, I’ve started and run multiple blogs. While a few have been…
Just as you were absorbing all the Q1 local search excitement, Q2 came marching along with a bundle of new happenings and surprises. Don’t worry if you missed out on…
Machine learning tool Surfer SEO has partnered with Semrush for a first-of-its-kind integration. The post SEJ Exclusive: Surfer SEO Unveils New Semrush Integration appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today…
Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website’s indexability. The post 11 SEO Tips…
Google quietly announced it will now crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings calculations. The post Googlebot Crawls &…
What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples. The post 5 Amazing Landing Page…