Daily Search Forum Recap: March 11, 2022
Here is a recap of what happened in the search forums today…
Twitter Tests More Visible Alt Text
A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. The post Twitter Tests More Visible Alt…
Search News Buzz Video Recap: Google Search Turbulence, SafeSearc...
On March 4th we had more Google search turbulence, a possible Google search ranking update around then. Google’s John Mueller said they sped up the SafeSearch filter classification process. The…
Google: Vehicle Ads Now Available To All US Advertisers
Google announced that the vehicle ads are now available to all US advertisers. Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire…
Google’s Danielle Marshak On How Google Understands Videos
In the latests Search Off the Record, Gary Illyes and Lizzi Sassman from the Google Search Central team had Danielle Marshak, a Google Search Product Manager for Videos, as a…
Google Tests Things To Know In Search Results More Often
Google seems to be testing displaying the Things To Know section in the Google search results more often. We first heard about Things To Know back in September at the…
Google Search Ads: No Products Found
Here is a weird Google issue where Google is showing a Google Ad slot in the search results that ends up leading to an error that reads “no products found.”…
Google Shows Buddhist Calendar Year For News Stories
Here is a screenshot of Google News on mobile showing a date that is not the Gregorian date but rather the Buddhist calendar date and year. I assume this is…
New Ways To Grow & Manage Facebook Groups
Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage…
On-Page SEO: An In-Depth Guide
On-page SEO refers to the process of optimizing pages on your site to improve rankings and user experience. Elements include content, HTML code, title tags, meta descriptions, image optimization, and…
SEO Best Practices For Migrating To Shopify
Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration. The post SEO Best Practices For…
Are Social Signals A Google Ranking Factor?
Do social signals affect organic search rankings? Google says no. Some correlation studies claim to show otherwise. Let’s clear up the confusion. The post Are Social Signals A Google Ranking…
How Page Experience Ranking Factors Actually Work
Google’s John Mueller shows how page experience ranking signals can help a site rank better and why Google might ease off on using it The post How Page Experience Ranking…
WWW Vs. Non-WWW: Is It A Google Ranking Factor?
Does the inclusion or exclusion of the www in a URL affect organic search rankings? Examine the claims behind www and how it might impact websites. The post WWW Vs. Non-WWW:…
Daily Search Forum Recap: March 10, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Stop taking short…
Technographics: What They Are and How Agencies Can Use Them
Technographic data can help agencies find and convert new clients. By knowing how prospective clients are using technology for their own businesses, agencies can begin to connect with them right…
Google May Surface More Short-Form Video In Search Results
Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. The post Google May Surface More…
Google: We Mostly Just Ignore Widget Links And Not Penalize For T...
As you know, Google has a webmaster guideline against widget links, despite what some SEOs want to tell themselves. But the good news, and we knew this, that Google will…
Google Shopping Add To Cart Icon In Googley Colors
In the Google Shopping search results, if you can check out with Google, Google will add a Google-colored shopping cart icon to the search results that support checkout with Google….
When Google Search Console Verify Fix Works Without Fixing Anythi...
Did you ever get an email from Google Search Console that asks you to take an action to fix an issue and then click the “verify fix” button? Well, did…
John Mueller Gives A Hard Lesson To An SEO On Google Ranking &...
John Mueller of Google responded to a complaint on Reddit where the SEO or site owner was upset his one month old site was not performing on Google Search. The…
Google Web Stories Test URL In Footer & Tips
Google seems to be testing displaying the domain the web story is from, while on the web story, in the footer of the story. Also, Google also shows tips on…
Schema Markup: Is It A Google Ranking Factor?
Does applying schema markup to your webpages help them rank higher in Google Search? The post Schema Markup: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Spelling & Grammar: Is It A Google Ranking Factor?
After Google’s first Panda Update, several sites with poor spelling and grammar saw significant ranking demotions. Coincidence? Or conspiracy theory? Let’s dive in. The post Spelling & Grammar: Is It…
Tilda: An SEO-Friendly Website Builder. 6 Features That Will Help...
Learn how to make your website SEO-ready and beautifully designed with Tilda website builder. The post Tilda: An SEO-Friendly Website Builder. 6 Features That Will Help You Rank High [Review]…
The Insanely Simple SEO Strategy for 2022 (The Orchard Strategy)
But there are easy and hard ways to go about this. In this guide, we’ll run through a simple SEO strategy to help you get the most results for the…
Daily Search Forum Recap: March 9, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Does dropping content…
SEO Claims Higher Rankings Without Content Hidden In Tabs Again
A few years ago, we reported that Google said despite some of the SEO case studies, content collapsed and hidden within expandable tabs (accordions) will be indexed and ranked fully….
Google Search Central Virtual Unconference Registration Begins Ma...
Google seems like it will open the registration for the Google Search Central Virtual Unconference on March 17th. The Google Search Central Virtual Unconference will then take place the following…
Google People Also Ask Displaying Two Or More Times On A Page
Over the past couple of weeks, I had a number of people show me examples of the people also ask box coming up two times on a single page. At…
Google’s Danny Sullivan Corrects Andrew Yang & Ramesh S...
Danny Sullivan, the Google Search Liaison, responded to Andrew Yang, the businessman, attorney, lobbyist and political candidate and Ramesh Srinivasan, UCLA professor, that they are wrong on how Google Search…
Microsoft Advertising Editor Gains Audience Network Control
Microsoft announced that the Microsoft Advertising Editor now works with the Microsoft Audience Network. Previously, you were only able to manage your audience network campaigns within the web console or…
An Ecommerce Q&A: The Industry’s Best Share Their Strat...
How will the ecommerce industry change in 2022 and beyond? We interviewed 5 industry leaders to gain insight into the future of the market and learn about their top strategies.
Everything We Know About IndexNow So Far
No more waiting days or weeks for search engines to crawl your new content. Here’s what you need to know about IndexNow. The post Everything We Know About IndexNow So…
What Are Keywords and How Do You Use Them?
What is a keyword? In this article, you will find out what keywords are, learn how to choose them for Search Engine Optimization (SEO) and Pay-Per-Click (PPC), and gain an…
6 Ways To Target Seniors More Effectively In Digital Marketing
Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns. The post 6 Ways To…
TF-IDF: Is It A Google Ranking Factor?
What is TF-IDF? Is it even essential to have in your SEO checklist? Learn whether or not it is a ranking factor in this chapter. The post TF-IDF: Is It…
Are XML Sitemaps A Google Ranking Factor?
Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question. The post Are XML Sitemaps A…
6 Major Changes To Content Marketing In 2022 [Report Recap]
1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To…
Daily Search Forum Recap: March 8, 2022
Here is a recap of what happened in the search forums today…
How Google Search Console Tracks ‘People Also Ask’ Performance Da...
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. The post How Google Search…
Internal Linking is Super Critical For SEO
Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach The post Internal Linking is Super Critical For SEO appeared first on Search Engine…
Upwork Suspends Operations in Russia
Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts The post Upwork Suspends Operations in Russia appeared first on Search Engine Journal.
Can You Gain More Intended Google Search Results With Subdomains?
When it comes to “dominating” the search results, most SEOs define that as taking up as much of the search results on page one as possible. Sometimes that means on…
Google Ads Testing Lighter Parts URLs
This is a weird one, Google is testing using a lighter font color for parts of the URLs displayed in the search ads in the search results. So the main…
Google Search Adds Jewish Shabbat Times Again
Back in 2011 Google first launched prayer time rich results but then a year later Google sunset those results. Then in 2018, Google relaunched native prayer times for Islamic prayer…
Connect Your Google Business Profiles To Woo Promo
Google is sending out a notice via Google Business Profiles that you can connect your business profile on Google Maps to Woo. Ben Fisher spotted this the other day and…
New Microsoft Advertising Professional Service Ads For Bing Searc...
Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim…
WordPress Plugin SEOPress Updated With IndexNow Support
SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. The post WordPress Plugin SEOPress Updated…
Google Acquires Cybersecurity Firm Mandiant
In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of leading cybersecurity firm Mandiant The post Google Acquires Cybersecurity Firm Mandiant appeared first…
New Google Blog Series About Search Console & Data Studio
Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports. The post New Google Blog Series…
Women In SEO Share Tips On Closing The Wage Gap
We’ve curated tips on overcoming challenges SEO professionals face in their career including knowing your worth and getting paid fairly, shared by women for women. The post Women In SEO…
SEO For Beginners: A Guide to SEO & Why It Matters
Looking to get a foot in the door with search engine optimization? Check out our comprehensive beginner‘s guide to SEO to get started.
Where Do We Even Begin With SEO For A Startup?
Backlinks are important, but is that really where you should focus when doing SEO for a start-up? Mindy Weinstein breaks down priorities for beginners. The post Where Do We Even…
Transitioning, Rebranding & Leading In SEO: Q&A With Rach...
What does diversity, equity and inclusion mean in practice in your organization? Rachel Heseltine shares her transition and coming out experiences. The post Transitioning, Rebranding & Leading In SEO: Q&A…
10 Women In SEO & Marketing On How To #BreakTheBias
International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started. The post 10 Women In SEO & Marketing On…
The Female Faces of the War in Ukraine
It’s been almost two weeks since Russia started a brutal war against Ukraine and all it stands for: democracy, freedom of expression, and human rights. Ukrainian cities are being burnt…
On-Site Search Intent: 3 Powerful Ways To Increase Sales
You can use the power of search intent for more than just getting visitors to your site. Learn how in this webinar recap. The post On-Site Search Intent: 3 Powerful…
14 Essential Local SEO & Listing Management Tools
Check out these 14 top local SEO and listing management tools that can help improve your visibility in local search results. The post 14 Essential Local SEO & Listing Management…
7 Exclusive Ways To Convert Webinar Viewers Into Customers
Want your dedicated webinar viewers to finally make a purchase? Learn how to turn your webinar experience into a successful profit machine. The post 7 Exclusive Ways To Convert Webinar…
The Only 3 Google Analytics Metrics You Need to Track
While the amount of data you can get is amazing, you don’t need to track every single thing. Trying to do so will send you down a rabbit hole…
Daily Search Forum Recap: March 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have…
LinkedIn Profiles Can Now Display Career Breaks
A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can…
How Much Revenue Are You Losing From Organic Traffic Declines? [W...
“Why are we losing traffic?” We know Traffic = Customers = Revenue. Don’t worry. The tips in this webinar make recovering lost organic traffic easy. The post How Much Revenue…
Google On Recipe Pages – Are They Getting Too Long?
Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. The post Google On Recipe Pages – Are They Getting…
Google: Indexing Issues Can Be Old Spam Related But Likely Not Ad...
Having issues with Google indexing your web pages? Google’s John Mueller said while Google may not index pages that are spammy, it will index pages that are adult oriented. John…
Google Cloud Translated Pages Not Indexed By Google Search
Google Cloud’s web site is having issues being indexed in Google Search, specifically the translated pages. Last week, I reported about a webmaster asking about issues with translated content not…
Vlog #162: Taylor Kurtz On Google AMP & Apple Search & Vi...
Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. In part one, we spoke about his background in search, the…
Google Shopping Filter By “Smaller Stores”
Google Shopping has a filter to show you products sold in “smaller stores.” I believe Google announced this back during the Google Marketing Live event last year but now it…
Google Search Results For Russian Invasion Of Ukraine
If you do a search for variations of Russia and Ukraine keywords together, Google will show you a search result page that seems to be tailored specific to the Russian…
Google SafeSearch Filter Can Now Update Faster
Historically, the Google SafeSearch filter, i.e. the filter that weeds out adult content from the search results, was very slow in removing the SafeSearch label for a site or specific…
Shaping Your Ecommerce Strategy in 2022: Key Industry Trends
Ready to shape your ecommerce strategy for 2022 and beyond? Our recent ecommerce study reveals key industry trends looking toward the future.
Reading Level: Is It A Google Ranking Factor?
Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor. The post Reading Level: Is It A Google Ranking Factor? appeared…
How to Create an Effective SEO Strategy
Having a solid SEO strategy is essential if you want to increase your organic traffic. Try our 11 step process to help you build a strategy for your own site.
What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY]
Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on…
User Search History As A Google Ranking Factor: What You Need To ...
Check out the claims around user search history as a ranking factor and get clarity around the extent to which it impacts results. The post User Search History As A…
Marketing vs. Advertising: What’s the Difference? (10 Examples)
Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following: What marketing…
5 Top Reasons Consumers Choose One Local Business Over Another
See what research says about the reasons why consumers choose a business as their local service provider over its competitors. The post 5 Top Reasons Consumers Choose One Local Business…
Google Search Ranking Algorithm Update On March 4th – Uncon...
This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools…
Daily Search Forum Recap: March 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google page…
Google Ads Has A New Way To Measure Offline Leads
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them. The post Google Ads Has A…
Search News Buzz Video Recap: Google Page Experience Desktop Upda...
This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap…
Google: We Mechanisms To Verify Merchant Experience Scorecard Met...
A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience scorecard program. The concern…
There Is No Google Search Console Demo Account
Some folks are asking why there isn’t a demo account for Google Search Console like there is for Google Analytics. John Mueller said Daniel Waisberg and the Google Search Console…
Google Temporarily Pauses All Ads In Serving In Russia
Last night Google announced it is temporarily pausing Google ads from serving to users located in Russia. This is due to the “ongoing war in Ukraine” according to the Google…
Google Page Experience Update For Desktop Done Rolling Out
That is a wrap – the Google page experience update for desktop is now fully rolled out – as of yesterday, March 3rd. If you are counting, that is a…
Google: Googlebot May One Day Crawl From Outside The U.S.
The other day I reported again how blocking US based users would require you to also block Googlebot, Google’s crawler. And that would be devastating to a site’s search rankings…
Yandex Warns Debt May Affect Ability To Continue Operating
Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first…
Yandex Warns of Threats To Continued Operations
Yandex issued a statement warning of two threats to its continued operations, either of which could cause material adverse effect The post Yandex Warns of Threats To Continued Operations appeared…
SEO Split Test Result: Would Adding “Updated 2022” in Title Incre...
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were…
SEO Community Support For Ukraine & How You Can Help
See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too. The post SEO Community Support For Ukraine & How You Can Help appeared…
Leading In SEO Through The Data Science Revolution: A CTO Q&A...
Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge. The post Leading In SEO…
7 Content Marketing Tips For Financial Services Brands
Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help. The post 7 Content Marketing Tips For…
Passive voice: SEO deadly sin or acceptable writing style?
Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the…