Google Analytics 4: Three Metrics You Should Know To Optimize Goo...
Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics…
How to Optimize for Google’s Featured Snippets [Updated for...
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. In fact, featured…
78 SEO Statistics for 2023
We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics. These are the most interesting…
How to Get a Job in SEO
I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the…
Meta Announces Instagram Explore Home Ads Placement Via Marketing...
Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API The post Meta Announces Instagram Explore Home Ads…
Vulnerabilities Discovered in Five WooCommerce WordPress Plugins
Warnings issued over vulnerabilities in five WordPress WooCommerce plugins that may affect up to 135,000 websites The post Vulnerabilities Discovered in Five WooCommerce WordPress Plugins appeared first on Search Engine…
Daily Search Forum Recap: November 11, 2022
Here is a recap of what happened in the search forums today…
Google Ads API v12 Updated Client Libraries & Code Examples
Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago.
Search News Buzz Video Recap: Google Algorithm Update Maybe, Sear...
We had yet another biggish unconfirmed Google search ranking algorithm update on November 4th and 5th. Google also removed the annotation about the search features bug and added a Discover…
Bing Tests AI Chat Feature At Top Of Search Results
Microsoft is testing the AI chat bot feature at the top of the Bing Search results. We have seen the let’s chat feature from Bing for a while now but…
Google Ads Editor v2.2 Adds Asset Library Access, Easier Ad Sched...
Google has released version 2.2 of the Google Ads Editor, this comes four months since version 2.1 was released in July. The new version gains quicker access to the Asset…
Google: Some Old Links May Be Irrelevant (AKA Link Rot)
Google’s John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective.
Google Confirms Hreflang Link Tags Don’t Need To Be Hierarc...
Google’s John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that “it doesn’t matter” on…
SEO Split Test: The Effect of Search Intent-Specific Keywords in ...
Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.
What Is Online Marketing?
Learn all about online marketing and the tools you need to grow.
Letter From the Editor: Yes, We Have to Talk About Twitter.
The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers,…
Is Bounce Rate A Google Ranking Factor?
Does Google use bounce rate to rank webpages? Let’s take a look at what the experts say. The post Is Bounce Rate A Google Ranking Factor? appeared first on Search…
Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of ...
Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter’s functioning resign The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The…
The 40 Best Google Tools For Productivity And Marketing
Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools…
The Authoritative Content Funnel — Whiteboard Friday
In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the…
8 SEO Software Problems Solved By This SEO Artificial Intelligenc...
Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher. The post 8 SEO Software Problems Solved By This SEO…
Daily Search Forum Recap: November 10, 2022
Here is a recap of what happened in the search forums today…
Mastodon Is Using Rel Noreferrer On Outbound Links Causing Visits...
Mastodon is surging with Twitter in chaos, but traffic from the social network will be hard to track. That’s because Mastodon is using rel noferrer on outbound links causing visits…
Google Removes Search Features Bug Confirmation & Replaces It...
Google has done something unusual, it has removed one of the confirmed data anomalies notes about a search features bug, and added a new note confirming a bug with Google…
Google Search Console API Delay Confirmed, To Be Fixed In Days
Google has confirmed a delay with the Google Search Console API being a bit more delayed than normal. Daniel Waisberg from Google said the “delay was caused by processing issues,…
Bug: Google Ads Disapproves Ads For Using The Word “GetR...
Yesterday, a number of advertisers were asking why there Google Ads were being disapproved. The disapproval was due to the ad using the word “get” in the ad text and…
Google Can Pass PageRank From HTTP To HTTPS URLs With Redirects
Yes, Google can pass PageRank and other link signals from an HTTP non-secure URL to HTTPS secure URL through redirects. John Mueller from Google said this is how Google does…
Google: Sites With Good Category Pages Don’t Need Internal ...
Generally, Google says you should never let Google index your internal search result pages. But John Mueller of Google said you shouldn’t even be considering going against Google’s advice here,…
New Netflix Ads Tier Comes With An Unpredictable Price
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022. The post New Netflix Ads Tier Comes With An…
How To Plan A Blog Post In 6 Easy Steps
Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps. The post How To Plan…
Google: Rankings Drop After Mobile Usability Fail?
Google’s John Mueller offers explanation for a rankings drop after search console flagged problems with mobile usability The post Google: Rankings Drop After Mobile Usability Fail? appeared first on Search…
CMO vs SEO: How To Balance SEO And B2B Marketing Goals
Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies. The post CMO vs SEO: How To Balance SEO And…
Meta Ads Automation: An Advertiser’s Guide
With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+. The post Meta Ads Automation: An Advertiser’s Guide appeared…
How To Hire Top SEO & Content Marketing Talent In 2023
Discover the top reasons why SEO candidates and content marketing talent may accept an offer letter from your competitor instead of you. The post How To Hire Top SEO &…
6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)
In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021. This is a fantastic opportunity for SEOs and…
How RTINGS.com Dominates Product Niches (SEO Case Study)
As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started…
Daily Search Forum Recap: November 9, 2022
Here is a recap of what happened in the search forums today…
Google Rolls Out Ad Frequency Targeting For YouTube Campaigns
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. The post Google Rolls Out Ad Frequency…
Yoast SEO 19.10 Update – Know This Before Updating
Yoast WordPress SEO Plugin released an update addressing a fatal error bug and compatibility issues The post Yoast SEO 19.10 Update – Know This Before Updating appeared first on Search…
SEO Tricks Make Browsing The Web For The Visually Impaired Really...
John Mueller shared on Mastodon that he met with someone who relies on screen readers to consume the web. And he explained to him how old-school SEO tricks make reading…
Google: Work On The Larger SEO Issues Before The One Off Issues
Google’s John Mueller recommended the obvious (as I write this I am asking myself why write it but hey, sometimes the obvious needs to be reminded). If you have SEO…
Google Updates Help Documentation To Say Using JavaScript For Lin...
Google has added a single “note” to the create crawlable links help documentation to say that links generated by JavaScript, where the link is visible, can be crawled by Google….
Google: Child Elements Don’t Count Towards Sitemap URL Limi...
Google has updated the sitemap section of the localized pages search help documentation to say that “Child elements don’t count towards the URL limit for sitemaps.”
Google Local Finder Auto-Play Video Thumbnails
Google has recently, estimates are in the past few weeks, added auto-play video thumbnails in the local finder on mobile. Allie Margeson spotted this and posted a video of it…
8 Elements of a 2023 Ecommerce Content Marketing Strategy
Ecommerce content marketing helps retailers build audience relationships and win customers. Find out how to design a powerful content strategy in 2023 – based on tips from industry experts.
Most Of You Aren’t Leaving Twitter, Poll Results Show
As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you’re not leaving. The post Most Of You Aren’t Leaving Twitter,…
How to Get Links from Big-fish Publications
Looking for practical ways to get coverage on high-profile sites and big media publications? This post is for you! We‘ve included novel ways boost the odds that a publication will…
Is Reading Level A Google Ranking Factor?
Content is king, but can your content’s reading level have some power over your site’s ranking? Let’s take a look. The post Is Reading Level A Google Ranking Factor? appeared…
Streamlit Tutorial For SEOs: How To Create A UI For Your Python A...
Use the Streamlit package and create a beautiful app easily with Python with this tutorial, which also includes a Dockerfile for deploying your app. The post Streamlit Tutorial For SEOs:…
Money-Saving Placement Exclusion Script for Google Ads
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads…
Study: Which Link Metric Correlates Closest to Organic Visibility...
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The…
The 6-Step Core Web Vitals Guide: How To Improve Your Website Ran...
Learn how to make sure your site is meeting Google’s Core Web Vitals criteria and track performance for better ranking. The post The 6-Step Core Web Vitals Guide: How To…
Daily Search Forum Recap: November 8, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Internal Links: Ultimate Guide + Strategies
An internal link is a link from one page on your site to another. Learn how they work & how to use them for SEO success.
How Often Should I Update On-Page SEO?
This article examines the ideal frequency of updates for the most essential on page factors, so you can work with confidence that you‘re spending time on what matters.
New Google Merchant Center User Interface Being Tested
I am hearing some reports that Google is testing a new user interface for the Google Merchant Center. The new interface is not just some design changes but an overhaul…
Google Search Shopping Pre-Owned Green Leaf Labels
Google is showing a green leaf label that says “pre-owned” on Google Shopping results, which I guess are pre-owned. This shows both in the desktop and mobile Google Search shopping…
Google Rewriting Your Titles Is Not A Sign Of A Quality Issue, Sa...
Google’s John Mueller said on Twitter that Google rewriting your page titles is not a sign of a quality issue with your page or site. He said, some pages have…
More Spend On PPC Than SEO, Twitter Poll
This should come as no surprise – but more people and companies spend more on PPC than on SEO. A Twitter poll from Lily Ray shows that but so does…
More From Google On AI Content – It’s About If The Co...
Since the October Spam update and the helpful content update, many SEOs are saying AI-generated content is being targeted by Google. The answer, as I said previously, is not really….
Instagram Lets Users Schedule Posts & Reels In The App
Instagram users with professional accounts can now schedule posts and reels up to 75 days in advance directly from the mobile app. The post Instagram Lets Users Schedule Posts &…
Google Allows Custom Dimensions In GA4 Reports
Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The post Google Allows Custom Dimensions In GA4…
Get a Bird’s Eye View of Any Website’s Link Network
Save time analyzing backlinks with the Semrush Network Graph.
The Do’s And Don’ts Of Social Media Management
Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these “Do’s” and “Don’ts.” The post The Do’s And Don’ts Of…
What is a Canonical URL? A Guide for SEO
Gain more control over what pages represent your content best – by placing canonical tags. Here’s what you need to know. The post What is a Canonical URL? A Guide…
9 Chrome Extensions To Increase Your Productivity
When you struggle with productivity, Chrome extensions can really come through for you. Check out these to get more done in your day. The post 9 Chrome Extensions To Increase…
The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]
In this ebook, you’ll discover the PPC trends that will matter the most in 2023. The post The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] appeared first…
8 Digital Marketing Strategy Insights For Massive Agency Growth I...
Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions. The post 8 Digital Marketing Strategy Insights For Massive…
Daily Search Forum Recap: November 7, 2022
Here is a recap of what happened in the search forums today…
Google’s John Mueller: “Search Is Never Guaranteed”
Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed. The post Google’s John Mueller: “Search Is Never…
Google’s John Mueller On How To Handle Negative SEO Attacks
Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. The post Google’s John Mueller On…
YouTube Shorts Now Available On TV
YouTube Shorts are now available in a television-optimized format for connected TVs. The post YouTube Shorts Now Available On TV appeared first on Search Engine Journal.
Vlog #196: Rick Mariano On Automation and Human Touch For Marketi...
In part one we spoke about how Rick Mariano has helped build LocalEdge to provide high volume digital marketing services at a low cost. In this next part…
Google Tests Multiple Size Sitelinks Designs
Google has been testing a lot of Sitelinks features in search, including the boxed-in design. But now I am seeing this new boxed design with different-sized formats for a single…
Google Search Ranking Algorithm Update November 4th and 5th ̵...
Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated…
Google Search Moves Lyrics Results To Right Side
Google has moved the lyric details from the main middle section of the Google Search results to the right side panel. Well, for most queries, but not all.
10 Reviews Gives You A Ranking Boost In The Google Local Results,...
Joy Hawkins and her team published another local ranking study, this one says that hitting ten reviews on your local listing will result in a ranking boost in the Google…
Google Local Reviews Shows Number Of Reviews In City
Google’s local listings show for some listings the number of reviews left by a specific reviewer in a particular location. So if a specific person left 15 reviews and those…
The Ultimate Guide to Redirects: URL Redirections Explained
Redirects send users & search engines from one URL to another. Find out how to use each type here.
How To Create a Winning Content Hub in 5 Steps (+ Examples)
Looking to build a powerful content hub? Learn how to do it in 5 steps and explore practical examples.
Developing Value Proposition For Travel Websites Through Content
Keep up with the SEO industry and aim for a cozy spot on page 1 of the results pages to increase tour bookings. Here’s how. The post Developing Value Proposition…
Doing More With Less: 30 Minutes Of Local SEO Every Week
Save time while ensuring your local SEO is up to date. Try these 5 quick tips for more traffic, reviews, and customers. The post Doing More With Less: 30 Minutes…
12 Ultimate Tools & Tactics For Effective Content Strategies ...
Configure the right content marketing strategy to beat your competition with this ultimate checklist plus the best marketing tools by Semrush. The post 12 Ultimate Tools & Tactics For Effective…
How to E-A-T Ethically with Digital PR
It’s an old marketing cliche that people buy from people, not brands, and if you spend any amount of time on LinkedIn, you’ll be inundated with personal branding gurus explaining…
Daily Search Forum Recap: November 4, 2022
Here is a recap of what happened in the search forums today…
SEO Split Test Result: Adding Month and Year to Page Title
We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.
Bing Image Search Tests Animated Ads
Microsoft Bing seems to be testing animated ads in the Bing image search interface. The ads look like an interactive banner ad of some sort, based on your query.
Google: Size Of Your H1 & Header Fonts Doesn’t Matter F...
Google’s John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users…
Google: Links Will Be Less Important As A Ranking Factor In The F...
Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links…
Google: Writing Content From Keyword Search Volume Lists Will Res...
Google’s John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John…
Google Business Profile Manager Redirecting To Google Search
Google is now redirecting some (or all) of those trying to edit their business profiles in the Google Business Profile manager to the Google Search interface. You can still manage…
Search News Buzz Video Recap: Another Google Algorithm Update, A ...
To start things off, I quickly covered the monthly Google webmaster report. Google also had some big unconfirmed update on or around October 28th. Google confirmed a search bug with…
How to Do a SWOT Analysis (with Examples)
Conducting a SWOT analysis and TOWS analysis can help you evaluate your business and improve your strategy. In this guide, we’ll explore the process and provide examples to help you…
Scarcity Marketing & The Fear of Missing Out – Ep. 292
Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more. The post Scarcity Marketing & The Fear of Missing Out [Podcast] appeared first…