Microsoft Bing Ethical Shopping Hub Now Available In The US
Last year, Microsoft Bing launched its Ethical Shopping hub in the UK. With Earth Day, Microsoft announced the Ethical Shopping hub is now available in the US and Canada. Plus…
Nine More Policies Added To Google Ads Strike Based System
In June 2022 Google will update the enforcement procedures for repeat violations with the addition of nine more policies in scope of the strike-based system. The three-strikes and your out…
Fake DMCA Requests Using AI Generated Lawyers To Demand For Links
Here is a newish link scheme, well, not 100% new but parts of it is new. As reported by The Next Web, these link spammers are using AI to create…
Vlog #169: Larry Brauner On Search Ads For SEO Research, Searcher...
In part one, Larry Brauner and I spoke about growth versus brand marketing, reputation management, reviews…
Signed Exchanges Coming To Google Desktop Search For Some Sites
In the coming weeks, Google Search for desktop will soon support signed exchanges for some sites. Sites serving different HTML based on the user-agent header (i.e. using dynamic serving) will…
Google Video Search Results With Question Answered In This Video
Google Video results has a feature that says if the video answers your question in your query. Google will label video results saying “X question answered in this video.” Plus,…
How To Optimize LinkedIn For Better Connections & More Leads ...
How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show. The post How To Optimize LinkedIn…
Agency to Agency: How to Increase Your Clients’ Online Visibility...
Looking for a way to help your clients grow their online visibility with social platforms? Here are 7 best practices from Kaylene Grieve, a managing director of SSSM.
How To Improve Your Organic Growth: Stop Building Links & Sta...
Discover why “earning” links is better than “building” them plus see the results you can expect from this link building strategy. The post How To Improve Your Organic Growth: Stop…
Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reut...
Twitter’s board could accept Elon Musk’s offer to purchase the social network for $43 billion as early as today, according to Reuters. The post Twitter Board Set To Accept Elon…
How NLP & NLU Work For Semantic Search
Understand how semantic search and its new technologies work to help searchers find what they want. Learn more about NLP and NLU and their components. The post How NLP &…
WordPress 6.0 Features Numerous Accessibility Improvements
WordPress announces that version 6.0 features numerous accessibility improvements that bring it closer to WCAG 2.0 AA compliance The post WordPress 6.0 Features Numerous Accessibility Improvements appeared first on Search…
Agency to Agency: How We Doubled in Size During COVID (and the Me...
The pandemic didn’t really change how we do things on a day-to-day level. However, it did bring an additional layer of uncertainty on a strategic level—new risks and new opportunities…
What Is IMC? Integrated Marketing Communications Explained
One can easily get lost in what it entails, though. Some universities even offer degrees in marketing communications. On top of that, there are now more media and marketing channels…
How To Find And Fix Broken Internal Links
Broken internal links can do more harm than just turning off users. Avoid negatively impacting your SEO efforts by finding and fixing them. The post How To Find And Fix…
Daily Search Forum Recap: April 22, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has introduced…
YouTube Expands Shorts To More Surfaces On Mobile & Desktop
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. The post YouTube Expands Shorts To More Surfaces On Mobile…
Google Releases Annual Search Spam Report
Google’s annual report details its achievements in fighting spam and preventing users from clicking on harmful sites. The post Google Releases Annual Search Spam Report appeared first on Search Engine…
Search News Buzz Video Recap: Google Search Volatility, Google Sp...
Before I start, just a reminder, this was pre-recorded and schedules to go live as I am offline today for Passover. That being said, it was a busy week with…
Google Video Search YouTube Channel Label/Icon
I am not sure if this is new because when I search for videos, I use YouTube directly. But in Google Video search, Google will label YouTube channel landing pages…
Google Search Scroll To Text For Sitelinks Live In US Search Resu...
Back in November 2021 Google began testing Sitelinks that support the scroll to text feature. Well, it seems like this is fully live in the US desktop search results, as…
Google’s 2021 Web Spam Report: Hello Google SpamBrain
Google has published its annual web spam report and in that report, Google has named its machine learning based systems for spam identification with its own name – SpamBrain. SpamBrain…
Google Search Displays Larger Images Again On Desktop Results
Google Search is testing displaying much larger images again in the desktop search results. Here is a comparison of the normal image thumbnails in the desktop search results compared to…
SEOs Want Featured Snippet & Indexing Coverage API In Google ...
A recent poll on Twitter by Brodie Clark shows that SEOs really do want both a featured snippets filter in the performance reports in Google Search Console and also an…
Major US Database Expansion: More Accurate Data & New Keyword...
Providing users with the most precise and up-to-date information is one of SE Ranking’s core values. For the past years, we’ve been constantly expanding our existing databases and adding new…
Can AI Perform SEO? Experimenting With OpenAI’s GPT-3
If you’ve ever wondered if AI can do SEO and perform as well as human experts, you’ll want to check out this experiment. The post Can AI Perform SEO? Experimenting…
Brave Search Launches Discussions To Provide Better Search Answer...
Open-source browser Brave seeks to provide better answers to queries by using online human conversations, rather than SEO content. The post Brave Search Launches Discussions To Provide Better Search Answers…
Getting Started With Google Shopping’s Free Product Listings
Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales. The post Getting Started With Google Shopping’s Free…
Drupal Warns of Two Critical Vulnerabilities
Drupal warned of two moderately critical vulnerabilities that allow attackers to overwrite data and inject disallowed values The post Drupal Warns of Two Critical Vulnerabilities appeared first on Search Engine…
Is Google Search Worse? Many Seem to Agree
Is Google Search Worse? And if so, is it because content is so bad or is the algorithm to blame? The post Is Google Search Worse? Many Seem to Agree…
What Is Marketing Automation & How to Get Started?
According to EmailMonday, around 56% of companies use some form of marketing automation, and 40% of B2C companies plan to adopt the technology. But marketing automation can be overwhelming, with so…
3 Huge Reasons Why Negative Reviews Help SEO & Online Reputat...
Can Bad Reviews Be Good? Yes! Bad reviews can be good, especially when we’re talking about online reviews. Find out how. The post 3 Huge Reasons Why Negative Reviews Help…
Daily Search Forum Recap: April 21, 2022
Here is a recap of what happened in the search forums today…
Programming Note: Offline For Passover
This is a programming note that I will be completely offline for the last two days of Passover…
Google Search Can Write Its Own Knowledge Panels
Google Search knowledge panels sometimes show that it was written by Google itself. I guess Google uses AI or machine learning to write these knowledge panels. There are many examples…
Beware: Google Business Profile Messaging Spam & Scam Attempt...
There are scam and spam attempts being conducted through the Google Business Profile messaging platform. This is a tactic of someone looking to hire you for a service but they…
Larger Google Search Ranking Algorithm Update On April 20th &...
Google again seemed to have pushed out another Google search ranking algorithm update on April 20th. It might be a continuation from the April 18th update, just now rolling out…
Google Analytics Real Time Reporting Bugs With Universal Analytic...
As you know, we’ve been reporting on the real time Google Analytics bug with Universal Analytics for a few weeks now. Well, sad news for you all, Google is not…
The Importance Of First Party Data Activation – Ep. 268
How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data? The post The Importance Of First Party Data…
Instagram Changes Ranking Algorithm To Favor Original Content
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. The post Instagram Changes Ranking Algorithm To Favor Original Content appeared first…
Google On CSS .Class Selector
Google’s John Mueller was asked if Google “looks at “CSS .Class” to comprehend the structure of a page; or a section of content that clarifies its SERP Features.” John responded…
Google Analytics 4 FAQs: Stay Calm & Keep Tracking
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now? The post Google Analytics 4 FAQs: Stay Calm &…
10 Different Ways To Get Organic Page 1 Google Rankings
Here are 10 ways you can get more Page 1 – and Position 1 or even the coveted Position Zero – results in Google. The post 10 Different Ways To…
Proven Ways To Improve Organic Marketing Workflow Efficiency
SEO professionals and the organic marketing team can no longer be siloed from the rest of the digital marketing department. Here’s how to break barriers. The post Proven Ways To…
TikTok Introduces Interactive Add-Ons For Ads
TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements are intended to help brands attract and engage viewers. The post TikTok Introduces Interactive Add-Ons For…
A 7-Step SEO Process For Long-Term Search Success
Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here’s a step-by-step SEO process to make it happen. The post A 7-Step SEO Process For…
Manager Account-Level Reporting Now Available In Google Ads
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit. The post Manager Account-Level Reporting…
Gutenberg 13.0 Previews WordPress 6.0 Improvements
Gutenberg 13.0 shows off new features that will be included in WordPress 6.0 in May 2022 The post Gutenberg 13.0 Previews WordPress 6.0 Improvements appeared first on Search Engine Journal.
50+ Business-Building Local SEO Tactics For SMBs
Struggling to get found in local search results and drive more business in-store and online? Put these proven tactics SMBs to work. The post 50+ Business-Building Local SEO Tactics For…
How To Create A Website From Your Google Business Profile
Google’s website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile. The post How To Create A Website…
SERP Trends & Top Keyword Data By Industry [Webinar]
Do you know which search trends and keywords to focus on this year? Help your business rise above the rest. Register for our upcoming webinar. The post SERP Trends &…
Daily Search Forum Recap: April 20, 2022
Here is a recap of what happened in the search forums today…
There’s A New Way To Create Custom Columns In Google Ads
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company. The post There’s A New Way To…
Brave Browser Now Bypasses Google’s AMP Pages
Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. The post Brave Browser Now…
Google Tests What People Are Saying Search Results
Google seems to be testing a new search feature set that is named “what people are saying.” This shows search results primarily from online discussion forums on the topic.
Google Site Kit Now Has Question Hub Data
It looks like Google Site Kit, the Google plugin for WordPress, has bridged in another Google data platform named Google Question Hub. This is in addition to Google Search Console,…
Removed AMP? Don’t Worry About Redirecting AMP Cache URL, S...
The AMP cache URL is the URL that looks like https://www.google.com/amp/s/ followed by your site’s details. You do not have fully control over that URL, so there is really no…
Google Local Listing “At This Place” Shows Businesses...
Google Local listings has a feature that shows what else is in that venue, it is called “at this place.” This reminds me of Google showing mall directories and what…
Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Res...
How can video help convert your audience of B2B decision-makers to loyal customers? A new industry survey reveals key insights. The post Video Aids 95% Of Enterprise B2B Buyers In…
New Google Featured Snippet: “From The Web” & ...
Google is testing new types of featured snippet that is titled “From the web” and “other sites say.” This featured snippet includes multiple sources from the web, not just a…
SEO Glossary: 200+ Terms & Definitions You Need to Know
Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert. The post SEO Glossary: 200+ Terms & Definitions You Need to Know…
TikTok Ads For Beginners: A Complete Guide & Steps To Success...
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign. The post TikTok Ads For Beginners: A Complete Guide…
4 Key Areas Of International SEO Focus For Entering A New Market
Expanding into new markets is a massive investment, and it’s essential that your website gets found. These 4 foundational international search optimizations can help. The post 4 Key Areas Of…
Homepage SEO: Yes, It Exists & Here’s How to Do It
A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can find proof of that all over the web. Here’s…
7 Tips To Keep Pop-Ups From Harming Your SEO
Google’s mobile interstitial penalty specifically targets intrusive interstitials. This article aims to clear up some of the uncertainty surrounding pop-ups and SEO. The post 7 Tips To Keep Pop-Ups From…
How To Automate Google Ads – No Coding Required
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required! The post How To Automate…
LinkedIn Reports Most In-Demand Jobs Across All Industries
A report from LinkedIn shows demand for software engineers, RNs, and salespeople are high, while need for service professionals continues to grow. The post LinkedIn Reports Most In-Demand Jobs Across…
WooCommerce Partners with Pinterest
New extension lets more than three million WooCommerce merchants turn their product catalogs into shoppable product Pins. The post WooCommerce Partners with Pinterest appeared first on Search Engine Journal.
Daily Search Forum Recap: April 19, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Instagram Wants To Make Hashtags More Valuable
Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. The post Instagram Wants To Make Hashtags More Valuable appeared…
Meta Adds Fundraising Features To Instagram Reels
Meta is bringing fundraising to Instagram Reels, allowing users to donate to more than 1.5 million charities in over 30 countries worldwide. The post Meta Adds Fundraising Features To Instagram…
Bug With Google Ads Automated Rules Conditions Not Sticking
Google may have a bug with the Google Ads automated rules where the conditions you set up are not sticking. Automated rules let you make changes in your account automatically,…
Google Search Tests Side Bar Navigation
Google is testing bringing back the search options that is currently positioned at the top of the search results to the left hand side bar. Google had the side bar…
Spring Break Google Search Ranking Algorithm Update – April...
I am seeing signs of a possible Google search ranking algorithm update on April 18, 2022. There is limited chatter, probably because a lot of SEOs are off this week…
Google Search Adds Easter & Passover Holiday Decorations
If you search in Google Search for [easter], [passover], [pesach], [matzah] or any of those variations, you will get either Easter or Passover holiday decorations in Google Search.
Google Search Console Sending Notices For Intrusive Interstitials
Google is sending out notices about intrusive interstitials to sites that are placing these interstitials in a possibly annoying manner on their sites. The email subject lines read “Improve your…
Google “Found In Related Search” Returns
Back in 2016, we spotted a Google search feature named found in related search for recipe results. Now, it seems to be coming back as a feature for a multitude…
Building An SEO Business Case Your Boss Can’t Say No To
Every business needs SEO as part of its marketing plan. Here’s a guide to developing a case your boss can be happy signing off on. The post Building An SEO…
Small Business Marketing 101: Getting Started
Make marketing a priority for your small business, and you will not be disappointed. Here’s your one-stop guide that includes SEO and PPC best practices. The post Small Business Marketing…
Best Times To Post On Social Media In 2022
The best times to post on social media continue to stray from the norm as people around the world adjust to ever changing routines. The post Best Times To Post…
5 PPC Certification Course Options For Digital Marketers
Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills. The post 5 PPC Certification…
New Web.com eCommerce Platform Helps SMBs Reach Millions of Poten...
Web.com announced a new eCommerce platform that combines a simple drag and drop interface with sophisticated SEO and eCommerce automation The post New Web.com eCommerce Platform Helps SMBs Reach Millions…
Why Would Optimizing Existing Content Cause Rankings To Drop?
A reader asks why optimizing meta descriptions, alt text, and subheadings would cause significant losses in rankings in this edition of Ask An SEO. The post Why Would Optimizing Existing…
How To Build an Ecommerce Site in 2022: 7 Simple Steps
Looking to get your online store off the ground? Check out these 7 steps to get started.
WordPress Performance Lab Plugin Officially Out of Beta
The official WordPress Performance Lab plugin is out of beta, featuring stable infrastructure for non-experimental modules The post WordPress Performance Lab Plugin Officially Out of Beta appeared first on Search…
State Of Organic Marketing In 2022: SEO Top Priorities
Do you know where to focus your SEO efforts this year? Gain insights from Conductor’s survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing…
Organic Marketing vs. Paid Marketing: What’s the Difference?
Both have their uses, and one isn’t inherently better than the other. In this guide, you’ll learn why that is and how to create an organic marketing strategy: Basics of…
Daily Search Forum Recap: April 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says don’t…
Vlog #168: Larry Brauner On Growth Marketing, Reputation Manageme...
Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually…
Google Screened Local Results At This Business Carousel
Google Screened local listings are through Local Service Ads that a third party conducts background and license checks for those listed in that section. It is mostly for realtors, lawyers,…
Bing Search Video Previews Expand To Show Related Videos
I am not sure if this is new, but this Microsoft Bing search feature is slick. When you see video results in the Bing Search results, then mouse over that…
Import Your Universal Analytics Goals Into Google Analytics 4
Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to…
Google Things To Consider In Google Shopping Listing Detail Page
Google is also trying the Things To Consider feature not just in the main search results but also in product/shopping detail listing pages. I am not sure if it is…
Google: Don’t Change URLs and Change Them Back For SEO Test...
Google’s John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for…