Earlier this month, we reported that there was a bug where the Search Consoles queries report in Google Analytics, specifically Universal Analytics 3, was missing all of its data after…
Google has released version 12.0 of the Google Ads API. Version 11 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is…
There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is…
Since mid-September, there was a bug where some favicons were not showing up in Google Search at all, as we reported a week or so ago. Well, Google has now…
A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled…
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal…
Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary. The post The State Of SEO: Survey Data To Plan…
There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you. The post Global vs. Local…
No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful. The post 8 Brands Using Twitter Effectively…
Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social:…
Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new zero…
Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The post Meta’s Metaverse Division…
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The post Google’s Bumper Ad Creation…
Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine…
Both Google (Alphabet) and Microsoft (Bing) have announced earnings last night and both companies are down over 5% in pre-marketing trading after the news. Google’s ad revenue was up only…
Microsoft Bing is showing the search box in the bottom right corner, when you scroll down the search results page and your browser window is wide enough to fit it….
Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all searches or 26% on…
Google is testing showing the overlay feature for its shopping ads, when you click the “view more” both at the top and the bottom. Here are GIFs showing how the…
Google’s John Mueller said that link wheels are against Google’s webmaster guidelines, I mean search essentials, because Google would consider them link schemes and thus spam.
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue…
Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. The post AI Allows You To Talk With Virtual Versions…
Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings? The post Is Author Authority A Google Ranking Factor? appeared first…
Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication. The post How To Create Content…
Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them. The post Backlinks: What They Are And…
Explore how you can improve existing content in the same ways you’re approaching new editorial content. The post How To Adapt To Google’s Helpful Content & Core Updates appeared first…
TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app’s endless supply of videos. But for marketers, TikTok’s greatest asset…
Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is…
Learn how to make your website load faster to benefit your users, boost your visibility in search, and get more organic traffic from Google. The post The Best Tools For…
Here is a recap of what happened in the search forums today…
Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have different interests than in years past. The post Twitter’s Most Active…
Google podcast discusses stock photography and set the record straight about the impact on web and image search The post Google On The Use Of Stock Photography appeared first on…
Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. The post Twitter Expands Campaign Planner To 15…
Google has no documented limit on the number of characters for the site name as listed in Google Search. In fact, the documentation says “there’s no limit to how long…
Google has confirmed that it has relabeled many of the rich results issues in Google Search Console from “errors” to “warnings.” So you may see a bunch of errors being…
Google may be showing fewer rich results, specifically, FAQ rich results and possibly people also ask (although I think that is a bug with the tracking tools). RankRanger is showing…
Google has clarified its help documentation for the new site name markup and old favicon requirements about if they can be specified on the domain versus sub-domain versus sub-directory levels.
Last week, Google began sending new notices via Google Search Console about ways to enhance your images on Google. The notice talks about using the max-image-preview robots meta tag on…
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. The post Meta Lets Brands Search Facebook & Instagram…
Learn how to get more sales with better Etsy SEO.
Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why marketers everywhere love them.
Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on…
Understand how your visitors consume your content so you can help them navigate your site successfully. The post Is It Better To Direct To A New Subpage Or A Popup…
The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.
Google rewards sites that produce high-quality content because they tend to have the best answers to relevant queries. The two primary concepts that Google uses to assess content quality and…
Here is a recap of what happened in the search forums today…
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates…
Google answers whether machine-translated content with only minor editing changes is still good enough. The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine…
Google has confirmed an issue affecting call ads within Google Ads. Google said, “the issue is specific to call ads and is affecting a subset of users.”
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part…
So we had Google confirm that the October 2022 spam update finished Friday morning, the morning of October 21st. The tracking tools and chatter were somewhat mild but that makes…
A few months ago, we spotted Google testing a dynamic search bar refinement interface in the core search results. Well, now it seems Google is testing a similar variation for…
For the past several months Google has been testing a more visual product experience, a product grid that basically turns the search results into an e-commerce category page-like interface. Google…
There is something super funny about listening to Lizzi and John from Google talk about the Google team doing SEO on the actual SEO help documentation. It is a fun…
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The post Google Adds Music Genres As Placement…
Google algorithm updates can have a massive impact on your site‘s visibility. Learn how to recover your rankings and strengthen your site in three simple steps.
Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss! The post NESS 2022: How This News SEO…
Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here’s how, according to gaming and sports marketing expert, Kevin Kim. The post How Should Global Brands…
Not sure why you’re missing the mark on your international, locally-translated content? Discover the real reasons why they’re not converting through a global lens. The post 4 Questions To Ask…
Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use…
Constructing a marketing funnel is essential for generating leads, but how do you create content for each stage? This guide to the content marketing funnel can help!
Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit…
Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition. First, you’ll get actionable…
Learn from these 25 great examples of FAQ resources and discover what makes them effective. The post 25 Best Examples Of Effective FAQ Pages appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. That was fast…
The Google October 2022 spam update, the first spam update since last November, started and was completed within 42 hours, I have more on that in the video. Google also…
Google Maps and local panels have shown booking, appointment, reservation, and other ordering solutions from third parties for many years. And while we have a way to opt-out, it is…
There are numerous reports of Google doing some mass pruning and removals of reviews from the local maps results, from Google Business Profile listings. This is done every now and…
In less than about 42 hours, Google has fully rolled out the last spam update – the Google October 2022 spam update. The update began on October 19, 2022, at…
Google My Ad Center is now rolling out globally to all users, giving users the ability to control the ads they see or do not see, across Google Search and…
We have seen Google place a lot of goodies in the search box auto-complete and search suggestions, including people also ask and other forms of answers. But remember the new…
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B…
Does offering different languages on your website and the way you organize localized pages affect organic search rankings? The post Is Language A Google Ranking Factor? appeared first on Search…
Ready to step up your hiring practices and attract the best talent for your digital and organic marketing team? Join our upcoming webinar. The post 2023 Hiring Strategies: Attract &…
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually…
Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to…
Here is a recap of what happened in the search forums today…
LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos…
How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites. The post The Top 19 Tools For Managing Social…
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. The post Google Lets You Disable Targeted Ads & Keep Personalized…
If you’re a Drupal user who wants to change meta tags to test SEO performance for certain pages on your site, here are two effective ways of going about it.
Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. The post Google Shopping Searches On Desktop Get More Visual appeared…
There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads end up being invalid….
Google seems to be testing a new local finder for local queries that trigger the local pack. Andy Simpson spotted this and posted some screencasts and screenshots on Twitter.
It has been 11 months since the last time Google released a spam update and now Google announced the October 2022 spam update. Google said this update will take several…
Google seems to be grouping photos together by category for some business profile local panels. So if there are several photos of the location’s bathroom, Google will group those together…
Google’s John Mueller confirmed that Google Search is working on an issue with some favicons not showing up properly in Google Search. The issue has been ongoing for weeks, well…
Increase awareness of your brand, product or service with a grasp of the four emotional factors that influence buying decisions and how you can appeal to them.
From utilizing long tail keywords to sending customer surveys, here’s how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics…
Learn about organic search and how to implement it using different techniques such as keyword research, content optimization and creation, and more, for your business. The post What Is Organic…
To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The post Google Ads Rolls Out…
Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of The post Google On Image Filenames & A Surprising SEO Mistake appeared…
Learn how you can use machine learning’s progress in relevancy to tailor your content and link building strategy for a winning SEO performance. The post Link Building: How To Work…
This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses. Backlinks are clickable links from one…