Discover the roadblocks you’ll typically encounter with starting enterprise workflow automation. Learn how to get around them so you can scale SEO with success. The post How To Get Started…
Should you automate schema creation or not? Discover what the pros think you should do to help (and not hurt) your SEO. The post Is Schema Stuffing The New SEO…
Here are seven of the biggest causes of stress for digital marketers and helpful tips to bring the zen back to your worklife. The post 7 Major Stressors For Digital…
Prepare for reactive digital PR and find a goldmine of opportunities to become more relevant to your audience with these best practices. The post Reactive Digital PR: What It Is…
The Agency JOUR J is a digital communication agency from Grenoble, France. They help businesses to grow their online visibility through SEO and digital marketing (including content creation, social media…
Here is a recap of what happened in the search forums today…
Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener The post How A Solid Content Strategy…
Did you know that Google shows “out of stock” for items you label with the value of back ordered in your structured data for products? Some feel it should say…
Google seems to be testing adding a local pack for ads along with a normal organic local pack, I believe. Here is a screenshot showing a local pack labeled as…
There was another unconfirmed update on May 16th…
Google launched the popular products carousel in 2019 but now it seems Google is showing a carousel above the products to filter based on price, brand and other attributes. So…
Google’s John Mueller responded to some concerns on Reddit about “toxic links.” He was asked where do these toxic links come from, in which he replied “Toxic links is all…
Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator. The post Avoid These 6 Common Google News Optimization…
Create clever solutions for procrastinating shoppers and leverage your ecommerce channel to its fullest potential. Here are the best practices to win last minute sales. The post Last Call: 5…
The right intro sets the podcast on a path to success. Learn how you can set the stage for your audience with these seven tips. The post Successful Podcasters Share…
Embrace this new era of SEO and be well-positioned to succeed in the years to come. Understand how to take advantage of the data revolution. The post How Data Is…
In other words, what about attracting people who are exactly searching for your business? Naturally, you can optimize your website for these kinds of queries too. In this guide,…
Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered,…
It pains me to write this – Bill Slawski, a man who has literally helped transform the SEO industry into what it is today, has passed away on Tuesday, May…
Here is a recap of what happened in the search forums today…
According to Google Webmaster Trends Analyst Gary Illyes, ~60% of the internet is duplicate content. Canonicalization is complex and often misunderstood. I don’t think most of the duplicates are nefarious….
In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. The post 6 JavaScript Optimization Tips From…
Blog posting blew up on the internet a couple of decades ago. Ever since then, we’ve seen thousands of bloggers writing content on their websites, sharing ideas, and building a…
Crystal Carter posted an example on Twitter of Google showing a video thumbnail for a snippet of her page but that page did not actually embed a video on the…
The Google Search and Chrome feature where you click on a snippet and you are taken to a position on that publisher’s page and it highlights the appropriate text now…
Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until…
Breaking news — Google is testing a slightly larger favicon near the title of the search result in the mobile search interface. I do not know how Vlad Rappoport noticed…
If you do a search on [seo services india] you will see a knowledge panel show up for a “musical artist” named “SEO Services in India.” The question is, is…
Google’s new Interview Warmup tool uses artificial intelligence to help users practice answering job interview questions in various fields. The post Google Launches Tool For Practicing Job Interviews appeared first…
TikTok users will now be able directly tag and credit video creators using a button in the social media app. The post TikTok Launches Creator-Crediting Feature appeared first on Search…
Crafting content for people who create content is easy, once you learn how to apply the JTBD framework for SEO content development. Here’s how. The post Using The Jobs To…
Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches. The post How To Optimize YouTube Videos…
Congratulations to Miranda Miller, Senior Managing Editor, who is working to grow SEJ’s editorial blueprint, talent, and operations exponentially. The post Search Engine Journal Promotes Miranda Miller To Senior Managing…
Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories. The post 8 Engaging Infographic Types & How To…
Here is a recap of what happened in the search forums today…
Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s…
Meta Facebook Transparency Report shows that the most popular content might not be what you think it is. The post Facebook’s Most Widely Viewed Links Dominated By Spam appeared first…
Google’s John Mueller is able to see and identify content search related spam without even speaking the language. Supposedly this is not a magical power or even that hard to…
The Google Search news box has a header named “News” for some queries. That header was never clickable until just recently. Now, you can click on the header and it…
Last week, we covered how Google now supports Education Q&A structured data as Google rich results in Google Search. Well now some folks who have implemented it are seeing Education…
Google for years has been doing super fancy search features based on reviews left in Google Maps. Here are some more features that may or may not be new, but…
Would changing an article page with many H1s to a singleton H1 and converting the remainder to tags improve clicks to the pages? Read the short case study to find…
Microsoft Bing is testing showing more information in the autocomplete search suggestions search bar drop down menu. Bing is showing trending now searches, related searches and also people also ask…
TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community. The post TikTok Launches Branded Mission, A New Way To…
Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals…
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal. The post 10 Remarketing Tools For Reengaging & Winning The…
That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type…
Have you added apps to your site to improve the user experience? Discover which apps help attract traffic and convert visitors into customers. The post Ecommerce: Top 5 Ways To…
There are ways to dramatically improve your backlink profile without building links. Learn how in this webinar recap. The post How To Improve Your Organic Growth: Stop Building Links &…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Rich snippets can help boost your organic CTR. Here’s how to rank for them.
Google has all sorts of search result snippets and features including sitelinks. Here is an interesting that may not be new, but Google shows a normal snippet with horizontal sitelinks…
Google seems to be showing the recipe grid format not just by showing popular recipes but also showing recipe carousels broken down by recipe type. Honestly, I don’t know if…
At least we had a quiet weekend for the first time in a while, but that didn’t last long. Monday, May 16th, we once again saw multiple signals of a…
At Google I/O last week, Google’s Annie Sullivan and Michal Mocny introduced a new metric named INP or Interaction to Next Paint. INP measures overall responsiveness to user interactions on…
Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is “rolling out a new scripts experience featuring improved performance, support for campaign bid strategies,…
Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands. The post Metaverse Primer For…
John asks an SEO, “When I publish my article on someone else’s site, should I tell them to use a sponsored link attribute?” The post Should Guest Post Links Be…
Content marketing can move your small business forward—if done right! Discover our research-baked insights and tips from industry experts sharing their thoughts on everything from content strategy to content operations…
Social media for small businesses can be crucial to growth and success. Make an impact on your small business with this guide to social media.
Struggling to assess your SEO job candidates? The secret is in the interview questions you ask! The post Cut Through Any Bull With These 8 SEO Job Interview Questions appeared…
To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11…
Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The…
Which is better for SEO: a subdomain, subdirectory or ccTLD? Check out these pros and cons so you can decide what’s best for your site. The post Subdomain, Subdirectory &…
Have a small- to medium-sized business? We’ve made it easy for you to see how your industry competitors are gaining success so you can, too! The post Current Market Trends…
Here is a recap of what happened in the search forums today…
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. The post New TikTok Tool Surfaces Useful Insights For Marketers appeared…
The acquisition of Rank Ranger adds search term rank tracking to Similarweb’s keyword analysis capabilities. The post Similarweb Acquires SEO & Rank Tracking Company Rank Ranger appeared first on Search…
Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” The post Google Ads Makes Automation Easier With Scripts Updates appeared…
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To…
Microsoft Bing has moved the “explore more” feature from under the image carousel snippet to the left hand side of that snippet. We first noticed this explore more feature in…
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In…
Brodie Clark posted an interesting poll on Twitter asking if the SEO community agreed or not. The poll asked do you agree or disagree that “if you’re selling SEO as…
Did you know that sometimes Google will ask you to provide more search terms in your query when the search conducted was super short and generic? Here is a screenshot…
Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create…
On Friday, Fabrice Canel from Microsoft announced Bing has deprecated the anonymous sitemap submission method. Bing will no longer accept Sitemap submissions through HTTP requests.
Google’s John Mueller was asked if there can be some sort of negative impact when it comes to cross linking your language or country versions of your pages. In which…
Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it. The post Local Video Marketing:…
Google’s John Mueller answers question about the impact of JavaScript on Googlebot and recommends testing to find out what’s really happening The post Site Dependence On JavaScript A Problem For…
Turing Image Super-Resolution will automatically turn website images into high resolution graphics for users of Edge browser The post Edge Browser Will AI Improve All Web Images appeared first on…
In its essence, calculating ROI is quite easy and straightforward. But in SEO, there are many caveats you should be aware of. Those ultimately make measuring and interpreting ROI one…
Inclusivity is an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after…
Can you double, triple, or even 10x your organic traffic without straying to the dark side? Chuck Price says yes – and here’s how. The post 8 White Hat SEO…
Google Search Console’s performance report starting on May 13, 2022 now logs impressions for additional desktop features. One example Google gave was “top stories.” Google said you may see an…
Uncover how effective your SEO investment is, and learn how to discover the potential business benefits you can gain from certain SEO activities. The post Demystifying SEO Investments: Expert Advice…
Here is a recap of what happened in the search forums today…
Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta. The post Meta Lists 6 Culture Codes…
Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews. The post LinkedIn Updates Include Improvements To Search Results appeared first on…
Bing Search has a new carousel for “top rated tutors” for keyword searches such as [piano], [makeup], [guitar] and so on. This brings up a special search carousel that pulls…
At Google I/O yesterday, Google announced a new report coming to Google Search Console named the video page indexing report. This report will be available under the index section in…
One of the few sessions at Google I/O on Google Search was presented by John Mueller, who you all know, and also Dikla Cohen, a Technical Solutions Consultant at Google….
Google had a big unconfirmed search ranking algorithm update around Mother’s Day. Also, this week was Google I/O and Google had a ton of announcements specific to search…
Google‘s SERPs are volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not…
Deal to purchase Twitter paused as Tesla CEO Elon Musk seeks more details on estimate that just 5% of accounts are spam and fake users. The post Musk’s Twitter Deal…
Google had added a “popular destinations” search related carousel to the search results for some queries. Valentin Pletzer spotted this the other day and I can see it as well…