5 HTTP Security Headers You Need To Know For SEO
Are security headers a part of your SEO audits? Here’s why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You…
Why Client Trust Is Essential In Paid Media & How To Build It...
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges. The post Why Client Trust Is…
Semantic Search: How It Works & Who It’s For
Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It…
BrightEdge Acquires Oncrawl To Help SEOs Do More Wth Data Science...
Oncrawl is a tool that crawls websites similar to how a search engine bot would, then generates reports full of actionable SEO insights. The post BrightEdge Acquires Oncrawl To Help…
Nine WordPress Plugins Expose Over 1.3 Million Sites To Exploits
Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites The post Nine WordPress Plugins Expose Over 1.3…
Microsoft Ads: Reach Success With The Future Of Ad Exchanges R...
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now. The post Microsoft Ads: Reach…
How Impression-Based KPIs Drive Campaign Performance
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. The post How Impression-Based KPIs…
What Are Core Web Vitals & How Can You Improve Them?
Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest…
How To Simplify Your Content Creation Process
Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process…
Google Explains Geotargeting Via URL Subdirectories
Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via…
Daily Search Forum Recap: February 22, 2022
Here is a recap of what happened in the search forums today…
Bing Colorized Backgrounds For Search Ads & More
Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the…
Google: URL Inspection Tool Referring Page Not Really Important
Google’s John Mueller said the URLs listed in the “referring page” section of the URL Inspection Tool is not really important. It is just a technical thing showing which URL(s)…
Google Shopping Adds Short Title Attribute
Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product…
Google Shopping Search Might Not Support Excluding Keywords
Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does…
Google Strengthens The Pirate (DMCA) Penalty Algorithm
Google sent a document to the U.S. Copyright Office that explains how Google’s DMCA update (aka the Pirate update) has been strengthened by (1) catching redirect schemes and (2) a…
Google Page Experience Update For Desktop Starts Rolling Out
Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms. The post Google Page Experience Update For Desktop Starts Rolling Out appeared first…
Facebook Ads: When Is Paying For Engagement Worth It?
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads. The post Facebook Ads: When…
Vector Search: Optimizing For The Human Mind With Machine Learnin...
How is vector search changing the way we search and discover content? Edo Liberty, CEO of Pinecone and former head of Amazon’s AI lab, explains. The post Vector Search: Optimizing…
Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ad...
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition. The post Microsoft Ads Launches…
How To Build A Recommender System With TF-IDF And NMF (Python)
Build your own Topic Cluster and Recommender Systems using Python and Scikit-learn to improve your internal linking strategy at scale. The post How To Build A Recommender System With TF-IDF…
Social Media Marketing Is Essential For Local Businesses. Here’s ...
Neglecting to incorporate social media into your marketing plan can cost you. Here’s why you should consider leveraging social media marketing for your local business. The post Social Media Marketing…
Accelerated Mobile Pages Guide
Mobile page loading speed is one of the key parameters that Google uses to measure the overall quality of a page. It is clear as daylight: if the page takes…
Poll Implies Most SEOs Don’t Disavow Spammy Links
Twitter poll seems to indicate that most SEOs choose to ignore spammy links rather than disavow them The post Poll Implies Most SEOs Don’t Disavow Spammy Links appeared first on…
Marketing 101: The Basics Every Business Owner Should Know
This guide is going to be packed with information. But keep in mind that we’re only scratching the surface here. So feel free to follow the links to other articles…
7 Big Enterprise Content Marketing Strategies You Need To Know
Your enterprise brand name recognition can bring in some clicks but make sure you consider these 7 tips to maximize your presence. The post 7 Big Enterprise Content Marketing Strategies…
The Simple Guide to Building a Martech Stack
It’s no wonder why there is no such “miracle” tool yet. Marketing processes can be quite complex. For example, this is our blog content creation process: As you can see,…
Daily Search Forum Recap: February 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said again…
Google Says ‘Discovered – Currently Not Indexed’ Status Can Last ...
The ‘Discovered – Currently not indexed’ status in Google Search Console’s Index Coverage report can last forever as there’s no guarantee every page gets indexed. The post Google Says ‘Discovered…
Vlog #160: Brian Wallace On Promoting Infographics & What SEO...
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had…
Google: Standard Shopping Campaigns Will Continued To Be Supporte...
Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard Shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are…
Google: Web Stories Performance Not Indicative Of Overall Site Pe...
Google’s John Mueller said that the performance of your Web Stories in Google Search is not related to the overall ranking performance of your site in general in Google Search….
Google On Pagination & The Value Of Showing Newer Content Fir...
In this next question, Google’s John Mueller was asked about the downside of having newer content published at the end of your pagination set. In short, Google might not value…
Google: No EAT Score But EAT Is Important & Indirectly In The...
It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30…
Google: Using The Indexing API Not For Jobs Or Livestreams Won...
As you know, Google has an indexing API to expedite indexing of two content types. It is only designed to work for job postings and live streaming content – that…
How Google Crawls Pages With Infinite Scrolling
Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. The post How Google Crawls…
15+ Technical SEO Interview Questions For Your Next Hires
Hiring a technical SEO specialist? Use these sample interview questions to explore their experience, skills, and level of technical SEO knowledge. The post 15+ Technical SEO Interview Questions For Your…
10 TikTok Marketing Tips & Best Practices
Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers. The post 10 TikTok Marketing…
Case study: Crux agency helps a Japanese fruit delivery company b...
The agency and its client Crux is a Japanese digital marketing agency that provides website development, content writing, and marketing consulting services. The agency has twelve seasoned marketers on the…
10 Great Reasons To Use Semrush To Supercharge Your Content Marke...
So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used…
Is Author Expertise Important To Google’s Algorithm?
Google’s John Mueller answers the question of whether author expertise is important to Google’s algorithm The post Is Author Expertise Important To Google’s Algorithm? appeared first on Search Engine Journal.
WordPress Backup Plugin Vulnerability Impacted 3+ Million Install...
UpdraftPlus WordPress Plugin vulnerability potentially compromised over 3 million installations The post WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations appeared first on Search Engine Journal.
The Key To SEO Success: Effortless Expectation Setting – Ep...
Learn how to position yourself as a thought leader for your department, clients, and shareholders, while staying positive. The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared…
Google On The SEO Value Of User Comments On Websites
Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. The post Google On The…
Physical Proximity To Searcher: Is It A Google Ranking Factor?
Is it true that the distance between the physical location of the business and the searcher is a ranking factor in local search? The post Physical Proximity To Searcher: Is…
Daily Search Forum Recap: February 18, 2022
Here is a recap of what happened in the search forums today…
Video On How BERT Helps With Google Search – It’s The...
Google has posted a new video on how BERT helps Google Search understand language. Google has been using BERT in search since 2018, we only knew about it in 2019….
Search News Buzz Video Recap: Google Algorithm Update Brewing, Go...
This week, we reported about a possible Google search ranking algorithm update brewing, after weeks of calmness. Google Ads may be mass disapproving ads…
Google: Adding Individual Pages Does Not Impact How We Crawl Your...
Google’s John Mueller said that simply adding individual pages won’t impact how Google crawls your site. Crawl budget generally is only impacted by hundreds of thousands, if not millions of…
Bing Tests Various Favicons In Title Tags
Here is an interesting test from Microsoft Bing. The search company is testing placing a newspaper emoji and a magnifying glass emoji as the favicon in the title of the…
Questions and Answers In The Google Maps Interface
The questions and answers section is often found for local listings local knowledge panel listing on both desktop and mobile but now it is also showing up in the Google…
Google Business Profiles Follow & Welcome Offer Going Away
Kara a Google Community Manager announced that Google is doing away with the Google Business profile feature to follow a local listing in Google Maps or Google Search and also…
3 Types of Pillar Page (and How They Help With Ranking)
Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of…
How Not to Write a Meta Description
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed…
Local SEO Deliverables: What To Expect Of Your Agency
What should you expect your local SEO agency to bring to the table? Use this guide to help ensure a successful relationship. The post Local SEO Deliverables: What To Expect…
The Semrush Checklist for Running a Successful PPC Campaign
This checklist will show you which tools and reports in the Semrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a…
12 Important SEO KPIs You Should Track
Goals and KPIs are one of the most important parts of your SEO strategy, yet also one of the most commonly overlooked areas. And in this guide, we’ll dive deep…
10 Top Advertising Campaigns & Why They Work
What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked. The post 10 Top Advertising Campaigns & Why…
Free Google Ads Script To Dynamically Change Target ROAS
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS. The post Free Google Ads Script To Dynamically…
How to Disavow Links
How do you decide if a link needs to be disavowed? What are the steps to disavowing in Google Search Console? Here‘s Google‘s official stance on the subject, as well…
How to Perform an SEO Audit in 18 Steps
Performing regular SEO audits to find and fix issues that could be holding back your site’s organic search performance is critical for SEO. In this guide, we walk you through…
12 SEO Techniques to Increase Organic Traffic
Have you worked through the basics and are now looking for SEO techniques to help you to take your site‘s organic traffic to the next level? In this guide, we…
Affiliate Marketing Strategies and Tips for Better Results
So, you’re an affiliate marketer, and you want to take your strategy to the next level. Strategy is key. Do you have a lot of competition? Probably. Do you have …
NoFollow Links vs. Follow: What You Need to Know
With Google treating the “NoFollow” attribute as a hint for indexing and crawling as of March 1st, this is a good time to have a closer look at nofollow links,…
SEO Pricing: How Much Does SEO Cost in 2021?
Over the years, I have had this question so many times: “How much should I budget for SEO?” And that is a very difficult question to answer; it really depends…
Daily Search Forum Recap: February 17, 2022
Here is a recap of what happened in the search forums today…
Google And The Right To Be Forgotten
Learn how the Right to be Forgotten works, which allows people to request URL delisting on Google, but only for certain countries. The post Google And The Right To Be…
SEO Split Test Result: Should You Sentence Case or Title Case You...
Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should…
Could 57% Of North American SMBs Still Lack An SEO Strategy?
A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year. The post Could 57% Of…
Not New: 15% Of Search Queries On Google Are Still New
Here is a not new piece of data, 15% of the searches Google sees each day are new. Google shared this stat, again, on Twitter the other day saying “Fun…
Some Recent Weird Google Search Interface Bugs
Over the past couple of days, I’ve seen a few recent complaints about weird interface bugs in Google Search. To be honest, I know some of these are browser extension…
Is Google Search Ranking Algorithm Update Coming Soon?
Over the past couple of weeks, the Google search rankings have been pretty stable and calm. It actually has been unusually calm that some SEOs are getting nervous. I recently…
Google Quickly Processing Discover & Google News Manual Actio...
A couple of weeks ago we reported that Google was sending out its first batch of manual actions (Google penalties) to news publications for Google News and Google Discover policy…
Google Business Profiles New Business Calls API
Google has launched a new API to retrieve call history data from your Google Business Profiles, you know, when people click call this business from Google Search and Google Maps….
Google Tests Double Site Name & URL In Search Snippets
Google is testing showing the site name and URL twice in the search result snippets in Google mobile search. So not only do you see the name of the site…
Hiring an SEO Consultant? Ask These 9 Important Questions
Hiring a great SEO consultant can skyrocket your business, as organic search is the main traffic source for many websites. Alternatively, a wrong hire can do a lot of harm…
How To Do A Complete Local SEO Audit: 10-Point Checklist
Stay ahead of your local competition in the SERPs with this comprehensive local SEO audit that will help identify and prioritize top ranking opportunities. The post How To Do A…
Semantic Keyword Clustering For 10,000+ Keywords [With Script]
Check out this free Python script to semantically cluster keywords in over one hundred languages using deep learning natural language processing (NLP). The post Semantic Keyword Clustering For 10,000+ Keywords…
We’re Looking For A Unicorn…
We’re looking for a data-driven, curious, and supportive editorial leader who knows marketing inside and out. Is that you? The post We’re Looking For A Unicorn… appeared first on Search…
Paid Search In A Cookieless World: Are You Ready?
The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top. The post Paid Search In A Cookieless World:…
Daily Search Forum Recap: February 16, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says there…
Google Web Stories – The New AMP?
Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. The post Google Web Stories…
Google Ads Announces Top 3 Priorities for 2022
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics. The post Google Ads Announces Top 3 Priorities for…
YouTube Rolls Out New Metadata For Educational Videos
YouTube creators can now optimize educational videos with additional metadata, which will be displayed in search results in the future. The post YouTube Rolls Out New Metadata For Educational Videos…
Google Ads Editor To Gain Performance Max Campaigns In Next Relea...
Google will be bringing performance max campaign support to the Google Ads Editor in the next release, according to Ginny Marvin. We are currently at version 1.8 – so it…
Google: There Is No Snippet Wide Ban
Over the past few months, there have been some SEO folks asking me about Google’s snippet wide ban. I have never heard or seen such a thing, so I just…
Google Search Asks Do You Own This Product Before Reviewing It
Google is now asking searchers if they own the product before they rate it. Google asks under the rate and review box “do you own this product” and “help others…
New Google Ads Destination Not Accessible Policy
Google Ads announced it is adding a new “destination not accessible” policy under the Google destination requirements policy. Google is also making changes and clarifications to the document overall. Google…
Google: No Plans For Keyword Tab In Performance Max But Negative ...
Ginny Marvin, the Google Ads Liaison said on Twitter that there are no plans for a keyword tab in Performance Max campaigns but there are plans for to support negative…
Google Business Profiles Manager Removes Appointment Link
Google Business Profile manager seems to have removed the ability to modify or add a new appointment link to your business profile in Google Maps and Google Search. It is…
6 SEO Split-Testing Best Practices That Will Validate Your ROI
Understanding the ins and outs of a successful SEO split-test campaign is important for your success once you’re running your own tests. Read the full article to lear about them.
What Is Schema? Beginner‘s Guide to Structured Data
This blog post covers schema markups, explaining their SEO value, popularity among top business websites, and provides online resources to add schema markups to your own website.
Semrush Authority Score Explained
Find out how Semrush Authority Score may help you to get better at your link building efforts when looking for quality domains, and improving your own website‘s authority.
Google Highlights Performance Max Campaigns In Weekly PPC Chat
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them. The post Google Highlights Performance Max…
The Insanely Simple One-Page Marketing Plan Template
The problem is that creating one can get complicated, really complicated. It’s not so bad if you’re familiar with marketing jargon and acronyms like SWOT and KPI. But if you’ve…