PSA: Upload Your Own Videos To Your Google Ads Performance Max Ca...
There have been some recent complaints that Google Ads is creating and picking its own videos for your Performance Max campaigns. Alex van de Pol wrote on Twitter “Note if…
A Step-by-Step Guide to New Market Assessment
Thorough market assessment will reveal your most promising international opportunities. Use this 5-step guide to help you choose your next target market.
W3C Validator: What It Is & Why It Matters For SEO
Make sure your web page code validates across multiple devices and platforms. Here’s how to use the W3C Validator before you launch your site. The post W3C Validator: What It…
WC3 Validator: What It Is & Why It Matters For SEO
Make sure your web page code validates across multiple devices and platforms. Here’s how to use the WC3 Validator before you launch your site. The post WC3 Validator: What It…
Daily Search Forum Recap: February 10, 2022
Here is a recap of what happened in the search forums today…
YouTube Giving Creators More Ways To Make Money
YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving Creators More Ways To Make…
Top 4 Link Building Mistakes To Avoid In 2022
Break the cycle of bad link building. Discover which mistakes you might be making and how to fix them. The post Top 4 Link Building Mistakes To Avoid In 2022…
The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marke...
Get insights on how to leverage influencer marketing’s merge with affiliate marketing to supercharge your SEO strategy. The post The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast]…
Google Ads API Version 10 Now Available
Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is…
Google Tests Bulleted Descriptions In Search Ads
Yusuf Ozbay spotted Google Search testing bulleted descriptions in the Google Ads spot. So instead of a couple of sentences in the description, Google is testing them as bullet points.
New Microsoft Advertising Cruise Ads For Bing Search
Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. It is like Microsoft is creating all these vertical ad formats that in a couple years from…
Google Adds More Message To Search Console’s Message Panel
Google is still migrating aspects of the old Google Search Console to the new Google Search Console, even thought the process began back in 2017. The next thing to be…
Google Tests Larger Fonts In Desktop Search Bar
Google is testing using a larger font in the desktop search bar where you type your query. Google was testing this on mobile recently and has been testing various font…
Google On The SEO Impact Of Dates In Title Tags
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post Google On The SEO Impact…
The Beginner’s Guide to Lifecycle Marketing
They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn…
What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Too...
What are writers, editors, and content marketers using now to research and produce top-quality content? Our experts share over 30 top content tools to try. The post What’s In Your…
Build Your Own SEO AnswerBox With GPT-3 Codex & Streamlit
Imagine simply typing a question or phrase, and it creates the dashboard using your own SEO data. Here’s how to build your own SEO AnswerBox. The post Build Your Own…
Amazon SEO: A Comprehensive Guide For Sellers
Learn about the Amazon A9 ranking algorithm and how to do SEO so your listings stand out in the world’s largest marketplace. The post Amazon SEO: A Comprehensive Guide For…
7 Tips For Getting The Most Of Your Enterprise SEO Freelancers
Looking to build a team of enterprise SEO freelancers? Improve their work product and your working relationship with these important tips. The post 7 Tips For Getting The Most Of…
Daily Search Forum Recap: February 9, 2022
Here is a recap of what happened in the search forums today…
Google Search Data Reveals Top Trending Careers
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The post Google Search Data…
11 Privacy-Focused, Alternative Search Engines to Google
To answer this question, I poked around a few popular alternative search engines for a day or two and used them for my daily work. My main judging criterion was how…
The Step-by-Step Guide to Conducting a Content Audit in 2022
Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to perform…
LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates
LinkedIn Sales Solutions announces its first new upgrades to the Sales Navigator Platform following Microsoft’s earnings call last month. The post LinkedIn Rolls Out Sales Navigator Search & CRM Card…
Bing News PubHub Moved To Bing Webmaster Tools
Microsoft Bing has moved the Bing News PubHub to within Bing Webmaster Tools. Bing News PubHub is a way for publishers to submit their site for approval in Bing News…
Google: Links With UTM Parameters Are Not By Default Paid Links
John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn’t make it a paid link. He said “links with…
Google Chrome Journeys Rolling Out
Back in October 2021 we reported that Google was testing in Chrome something called Journeys. Journeys will cluster all the pages you’ve visited related to your previous browsing history so…
Survey Says: The Pandemic Brought An Increase In Demand For SEO
Joe Hall posted a Twitter poll asking the SEO community how the pandemic impacted their SEO business. The poll had 614 responses and most said that the pandemic has brought…
Google Local Pack With Double Ad Placement Bug?
We’ve seen Google legitimately test two ads in the local pack but what Iampk spotted on Twitter and some were able to replicate seems like Google placing an ad unit…
Advertising Around The Super Bowl: Q&A With A Marketing Strat...
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands. The post Advertising Around The…
Homepage Design & Linking Strategy For Publishers [SEO Case S...
Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture. The post Homepage Design & Linking Strategy…
Are Meta Descriptions A Google Ranking Factor?
The meta description can help search engines and people understand what a webpage is all about. But will it help you rank higher in search? The post Are Meta Descriptions…
Bing’s New PubHub Offers Millions Of New Site Visitors
Bing’s new PubHub is a new way to bring millions of site visitors to news sites of all sizes The post Bing’s New PubHub Offers Millions Of New Site Visitors…
A Guide To Automatic Accessibility Solutions For Search Marketers...
Accessibility reviews should be built into all digital marketing strategies. Here are some considerations so you can come up with automatic accessibility solutions (without lawsuits). The post A Guide To…
Content Marketing Priorities for B2B & B2C in 2022
A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. The post Content Marketing Priorities for B2B &…
Daily Search Forum Recap: February 8, 2022
Here is a recap of what happened in the search forums today…
Google Recommends Original Photos For Product Reviews
Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. The post Google Recommends Original…
12 Marketing Podcasts Worth Your Time
Its ability to get me thinking—and when its hosts are equal parts entertaining and knowledgeable. To choose my favorites, I unearthed some marketing podcast playlists on Spotify, then gave each…
Keyword Difficulty: What Is It and Why Is It Important?
Keyword difficulty refers to how easy or difficult it will be to rank for a particular query in Google. Learn how to measure keyword difficulty and how it impacts rankings.
Google Ads Tests Global Site Tag With Automatic User Data Collect...
Google Ads is testing a new feature for the global site tag that can be configured to automatically collect user data. Dario Zannoni spotted this and wrote on Twitter “Global…
Microsoft Bing Expands Car & Automobile Search
Microsoft Bing, in this crazy car market, has expanded its search features to help you buy a car. Bing also lets you filter the results in numerous ways and a…
Google: Code To Text Ratio Is Not & Has Never Been An SEO Fac...
Google’s John Mueller and Gary Illyes both said in a Reddit thread that code to text ratios for SEO does not matter. John Mueller said it is not an SEO…
Google Search Console Performance Report Suffered A Data Loss Aga...
Google is having a hard time holding on to its data in Google Search Console. Google posted yet another data logging issue on its site, this time it impacted the…
Google Will Likely Index Content That’s Important
Google’s John Mueller discusses the kind of content that is more likely to be indexed The post Google Will Likely Index Content That’s Important appeared first on Search Engine Journal.
Google: CTAs Above The Fold Is Not Bad For Google Search Or SEO
There is a new SEO myth floating around that says CTAs, call to action buttons, placed above the fold is bad for Google search ranking and SEO. That is simply…
Do Links With UTM Parameters Pass The Same Link Equity?
How does Google perceive links with UTM parameters and what do you need to know for your SEO strategy? Adam Riemer explains. The post Do Links With UTM Parameters Pass…
7 Common Enterprise SEO Reporting Mistakes To Avoid
Is your reporting a snoozefest for stakeholders and team members? Improve your enterprise SEO reports by avoiding these 7 common mistakes. The post 7 Common Enterprise SEO Reporting Mistakes To…
Local SEO Trends, Tips & New Technologies: Q&A With Joy H...
Local SEO expert Joy Hawkins shares tips and advice to help marketers stay agile in a changing local landscape in this Q&A interview. The post Local SEO Trends, Tips &…
Want To Get More Facebook Likes For Free? Here’s How
Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that. The post Want To Get…
How To Improve SEO Results With AI-Based Search Engine Modeling
Wish you could know exactly which ranking factors affect your target keywords? You can: Use AI to crack the code of daily SERPs in real-time. The post How To Improve…
Daily Search Forum Recap: February 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed some…
Pogo-Sticking in SEO: What It Is & What to Do About It
It’s a situation dreaded by some SEOs. They believe this user behavior is tracked by Google and results in websites being penalized. But is Google actually penalizing pogo-sticking? And should…
Google On The SEO Impact Of Changing Page Titles Every Day
Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO. The post Google On The SEO Impact…
2022 SERP Feature Trends & Tips For A Better SEO Strategy [We...
SERP Features: How do you determine which panel, pack, and features will generate the most traffic? Joining this upcoming SEO webinar to find out. The post 2022 SERP Feature Trends…
What Is Technical SEO? Your Guide to Getting Started
Learning technical SEO isn‘t easy, but necessary. Find out all the aspects of SEO you need to know to be great at technical SEO, where to learn these things and…
Vlog #158: Brian Wallace On Measuring The Success Of Infographics
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had…
Some Google Algorithm Tracking Tools Are Reporting An Update But ...
Over the past couple of days, some of the Google search algorithm tracking tools were reporting large swings in volatility in the search results – thus signaling a possible Google…
Google Fixes Shopify Crawling Issue, Calling It A Temporary Drop ...
Last week, we saw reports that some Shopify sites were showing massive declines in crawling activity from Google’s Googlebot. John Mueller of Google responded this morning that this was “temporary…
Google: Update Dates On Articles When You Significantly Change Ex...
Google’s John Mueller said it only makes sense to update the date on a piece of content or article when you either “write something new or significantly change something existing.”…
Google Rolls Out Black Bar Knowledge Panels With Links That Don&#...
Yesterday, Brian Freiesleben and Khushal Bherwani both noticed a new design for some of the knowledge and local panels on the mobile search results. Google is showing a more sleek…
Google Shows More Product Rich Results For Pages Without Structur...
Starting in mid-December, Google seemed to start showing more product rich results in the search results for many snippets even if those pages did not have product structured data on…
25 Best About Us Page Examples On The Web
About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits. The post 25 Best About Us Page Examples On The…
Don’t Use The Target=”_Blank” Link Attribute In These Cases
The choice to use the _blank link attribute carries with it a number of security and user experience considerations. Learn when not to use it. The post Don’t Use The…
13 Key Elements Of Successful YouTube Videos
How can you make the most of the YouTube opportunity? Check out these 13 key components of a successful YouTube video. The post 13 Key Elements Of Successful YouTube Videos…
10 Essential Priorities For Your Retail SEO Strategy
Which SEO priorities pack the biggest bang for retailers’ buck? Check out these top optimizations and tactics every retail SEO strategy requires. The post 10 Essential Priorities For Your Retail…
Case Study: How Fintech Company Driva Grew Their SEO Traffic by 8...
The company Driva is an Australian FinTech start-up founded by William Brown and Scott Montarello. It’s an online platform, which allows customers to get pre-approval and personalized interest rates—based on…
Top 17 SEO Podcasts For 2022
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For…
The Missing SEO Link: Highly Specialized Rank Tracking & Repo...
Wish it were easier to help clients understand how your work affects their rankings? Adding this missing SEO tool to your stack can help! The post The Missing SEO Link:…
Facebook Shifts Focus To Short-Form Video After Stock Plunge
Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. The post Facebook Shifts Focus To Short-Form…
Daily Search Forum Recap: February 4, 2022
Here is a recap of what happened in the search forums today…
12 Essential SEO Tips for Beginners To Boost Traffic
Try these 12 essential SEO tips to improve your rankings and organic traffic.
Screaming Frog Adds Google URL Inspection API
Google URL Inspection API integration adds 7 new ways to fix a website with Screaming Frog The post Screaming Frog Adds Google URL Inspection API appeared first on Search Engine…
Subdomain to Main Domain Site Migrations
Google’s John Mueller explains the complexity of migrating a subdomain to a main domain The post Subdomain to Main Domain Site Migrations appeared first on Search Engine Journal.
SEOs Says Google Page Experience More Important Despite There Bei...
Aleyda Solis did a Twitter poll thread, multiple polls in a Twitter thread, around the Google page experience update. In short, the poll shows that page experience related metrics, such…
Googler Says Web 3.0 Won’t Kill SEO
All the craze right now is Web3 or Web 3.0, the new iteration of the World Wide Web based on the blockchain, which incorporates concepts including decentralization and token-based economics….
Search News Buzz Video Recap: Google URL Inspection API, Manual A...
I posted the monthly Google webmaster report for February 2022, so check it out. Google released a new API for the Google URL Inspection Tool – it is exciting. Google…
Google: No Mechanism To Force Title Tag Changes Even For Legal Re...
As you may remember, in August 2021 Google changed the algorithm it uses to determine your title links (tags) in the search results and it caused a huge issue in…
Google Buying Guides In Search Results
Google is testing, at least I can’t replicate it right now, enhanced buying guides in the search results. Basically this “buying guide” in Google Search lets you really drill into…
Google Doesn’t Use MUM For Ranking Or Much Of Anything In G...
So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed…
Google Manual Actions And Honest SEO Mistakes
Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. The post Google Manual Actions…
The Complete Guide To Google Business Profile Reviews
Google Business Profile reviews impact your local search rankings and searchers’ perception of your business, as well. Here’s how to make the most of them. The post The Complete Guide…
4 Key Enterprise SEO Workstreams To Fast-Track Digital Success
When it comes to reaching and converting hyperconnected consumers, SEO and cross-departmental peers are just better together. Here are 4 workstreams you’ll need to succeed. The post 4 Key Enterprise…
6 Conversion Rate Optimization (CRO) Tips For Low Traffic Website...
Think CRO is too challenging with low traffic? Learn how to lower the confidence level of your tests and more for testing with low traffic. The post 6 Conversion Rate…
Small Business SEO Checklist: 11 Ways To Improve Rankings
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To…
KPIs & Metrics That Matter For Digital Marketing Success In 2...
Want to watch the webinar KPIs & Metrics That Matter For Digital Marketing Success In 2022 on-demand? The post KPIs & Metrics That Matter For Digital Marketing Success In 2022…
SEO In 2022: 10 Important SEO Trends You Need To Know – Ep....
With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022. The post SEO In 2022: 10 Important…
SEO Split-Test Result: Does Emphasizing an H1 Impact Organic Traf...
We added a CSS font-weight treatment to the primary H1 for the product pages on the ecommerce site. What do you think the impact was on organic traffic? Ranking? Read…
Daily Search Forum Recap: February 3, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Maps documented…
How Google Search Understands Human Language
Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. The post How Google Search…
February 2022 Google Webmaster Report
This month was packed with a handful of unconfirmed Google search algorithm updates, as you will see in the bulleted list below. In fact, there may be a more subtle…
The New Google Partners Program Is Here
After a lot of saga, postponements and changes, Google has finally launched the new Google Partner program details. Google also launched a new Premier Partner status for the top 3%…
Google Search Console Domain Properties Can Now Be In Search Resu...
Google announced on Twitter yesterday that the Search Console snapshot in the search results now also supports domain properties. This is a snapshot card of some of the higher level…
Google Tests Lens Button In Search Bar On Desktop Search
Last November, we spotted Google testing adding the Google Lens icon/button to the mobile search bar. Now, according to 9to5Google, Google is testing adding the Google Lens icon/button to the…
The 12 Best Competitive Intelligence Tools for Market Research
Discover the competition and reveal strategies and tactics of any industry player with these top 12 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.