Nostalgia Marketing & What We Can Learn From John Lewis Ads
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level. The post Nostalgia Marketing & What We Can Learn…
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level. The post Nostalgia Marketing & What We Can Learn…
In the words of Patrick Stox, this whole idea is “preposterous.” He’s right. Having multiple pages about the same thing can lead to unexpected or undesirable rankings, but it doesn’t…
Discover the tagging best practices and innovative tactics top publishers use to improve search visibility and the discoverability of content. The post Tag Pages & Content Tagging For SEO: A…
Google is developing a new responsiveness metric that could be a replacement for First Input Delay The post Google Is Creating A New Core Web Vitals Metric appeared first on…
This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had another…
We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on…
Google is testing a new layout for the key moments video featured snippets layout in Google Search results. Instead of placing a wider video at the top with the text…
Bing announced last week that you can now search Bing and Bing Local for store stock availability and choose to buy online and pick up in-store. I honestly wasn’t sure…
Sometimes people change their names, for legal reasons, maybe when they get married, maybe they go from a pseudonym to using their real name. What do you do if you…
As expected, Google is now letting health providers and facilities to go into their Google Business Profile and select the insurances they accept. This option should be under the info…
Plenty of guides show you how to do local SEO from start to finish. But they can be daunting, as it’s a complex subject. So, in this guide, we’ll keep…
Learn about common challenges in B2B keyword research and how to use keyword modifiers and Google Search Console for a more effective strategy. The post B2B Keyword Research Done Right…
Semrush .Trends lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you…
Are your hosting and IP address used by Google as a search ranking factor? Let’s take a look at the evidence. The post Is Your IP Address A Google Ranking…
How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here. The post Google News Optimization: How to Boost Your Site’s…
A security site emailed notices of a data breach affecting over 100 million users of Gravatar. Gravatar denies it was hacked The post Gravatar “Breach” Exposes Data of 100+ Million…
Are you looking for a web hosting solution for a WordPress website? Find out how shared hosting can offer high performance at an affordable price. The post 7 Must-Haves For…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide. The post LinkedIn Launches In Hindi, Expanding…
Google posted a number of new Google Ads policy changes that take place in January and February 2022 around political and election based content in ads. Google is ending the…
Google seems to be rolling out a new Google Ads experiments workflow that drops the need to use campaign drafts. George Nguyen reported this at Search Engine Land with the…
Google is once again testing new layouts for the top stories section of the Google Search results. This includes not just the box carousel at the top but also double…
Google Image Search seems to be testing a new feature to group images by type of search filter. Here is a screenshot from Mordy Oberstein showing a new section for…
Google is once again deactivating accounts for inactivity. Google AdSense sent out emails last week to AdSense publishers and YouTube publishers saying your AdSense account has been deactivated due to…
In part one, we spoke about Joseph Goldsmith and video production topics. In part two, we speak more about SEO topics, mostly about what his clients do around SEO…
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. The post TikTok Users Can Make…
By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of…
Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts. The post 10 Most Important PPC Trends…
Once you are confident you know the basics, dive into these 10 advanced tips and techniques to take your SEO to the next level. The post 10 Advanced SEO Tips…
Learn about how Google’s ongoing algorithm updates have changed the landscape regarding landing page optimization. The post Landing Page SEO Best Practices & Tips For Success [Webinar] appeared first on…
See how an SEO agency uses the Semrush Content Marketplace to generate high-quality content at scale for their client- Edelweiss Bakery.
What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it’s shaking up SEO. The post SEO Shake-Up: IndexNow’s Instant…
As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts…
You’ll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter? The post Are H1 Tags A Google Ranking Factor? appeared…
Are .gov links any more valuable for SEO than other types of links? Some would like you to think they are, so let’s see. The post Are .gov Links a…
Here is a recap of what happened in the search forums today…
Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more. The post How Neeva is Creating…
Google has confirmed a bug with Google Ads Editor version 1.8 and the image ad uploads feature. The AdsLiaison said on Twitter “the team is aware of a recent issue…
An insane week to end an insane month of Google changes is how to sum up this SEO video recap. Google finished rolling out the November 2021 core update on…
John Mueller of Google gave a nice one liner of SEO advice using the movie Jurassic Park. He said on Twitter “It’s a bit like Jurassic Park. Technically, you can…
Google now lets searchers filter the local search listings for healthcare providers; facilities, doctors, etc by the types of insurances accepted and if they speak your language. So make sure,…
Zac Stafford posted a screenshot on Twitter of his client’s ads showing negative prices in the Google Search shopping ad results. He said Google auto generated promotions using old codes…
Praveen Sharma shared a screenshot of a new carousel in the Google mobile search results that shows localized language content based on the location of the searcher, despite the language…
Discover the trends driving changes in consumer behavior and how to apply them to your content marketing strategy in 2022. The post 10 Content Marketing Trends To Watch In 2022…
See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand. The post Hospitality SEO Best Practices For…
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
For the past 18 years I’ve been writing on this site, covering what you – the search marketers are chattering about. Today marks the 18th anniversary of the Search Engine…
Google is rolling out yet another confirmed Google search ranking algorithm update – the second Google Product Reviews Update of the year. So if you were hit by the April…
What an insanely busy month we had with Google in November 2021! We had a big core update named the November 2021 core update, we had a spam update named…
Marie Haynes posted another poll asking SEOs what they saw from the Google November 2021 Core Update now that the update is finished rolling out. Most, like 60% of the…
Google’s John Mueller said for some sites, you can ignore the Google Webmaster Guidelines that says you should have “a page with a human-readable list of links to these pages…
Google’s John Mueller said on Twitter that the Google Product Experts do not get access to any ranking or SEO secrets. Nor do these Product Exerts get any sort of…
Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. The post Google: Keep 301 Redirects…
That’s because you can’t make rational decisions without knowing which of your SEO efforts are (and aren’t) contributing to your SEO goals. In this guide, you’ll learn how to solve…
Check out these 10 image optimization plugins for WordPress to improve SEO via faster page speeds and better user experience. The post 10 WordPress Image Optimization Plugins For Faster Page…
Content audits reveal plenty of insights – but what should you do next? Check out these tips for bucketing and prioritizing content for best results. The post How To Prioritize…
Here is a recap of what happened in the search forums today…
It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. The post Meta Makes It…
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. The post 4 Updates To Google Ads Performance…
We tested changing H3s to H2s on an e-commerce site. Check out the result of this SEO split test.
Google announced the rollout of a Product Review Update that will last during three entire weeks. Happy Holidays or bad timing? The post Google December 2021 Product Review Update appeared…
But all too often, inexperienced SEOs take the keyword search volume metric at its face value, which leads to poor marketing decisions and waste of valuable business resources. In this…
Google’s John Mueller said again that Google does not index parts of a page – like the header versus the footer versus the main area of the content. Google indexes…
Google Merchant Center seems to be rolling out a new report named the competitive visibility report. The competitive visibility report helps you understand your competitive landscape on product category level…
Google’s John Mueller gave his blessing to the links on or from new and small sites. John said that getting links from small or new sites is fine and doesn’t…
If you search for Hanukkah, Chanukah, Menorah and other related searches, you will not only see the annual Google Chanukah decorations but you may also see the pagination tool at…
Google Ads has updated the performance planner to add some new features it says will help you better understand Performance Planner’s bid and budget recommendations. These updates include the ability…
Google’s John Mueller responded to an SEO asking if he should undo the URL site migration changes made a year ago to restore the traffic the blog had previously. In…
Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your…
Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the…
Search engines are evolving their local game – and fast – to meet the needs of local consumers. Here’s what you need to know. The post 7 Local SEO Updates…
Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy. The post How To Use Google Ads For Shopify…
Learn how to produce high-value content every time you sit down to create by applying these seven daily writing habits. The post The 7 Habits of Successful Content Writers appeared…
As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here’s a roundup of top tips you may have missed. The post 57 SEO Insights…
LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profiles. The post LinkedIn Adds Live Video & Newsletters To…
Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing models The post Google’s New Pathways AI Is Closer…
Here is a recap of what happened in the search forums today…
Read about the biggest and best improvements we’ve implemented into our platform this year, and learn how they can be used to move your business forward.
Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared…
Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent. The post Twitter Bans Sharing Photos Of Private Persons…
In need of quality, useful backlinks to your website? Try these 8 effective link-building strategies today.
Google’s Danny Sullivan said that the Google November 2021 core update is mostly done rolling out but not done yet. He said this yesterday at 12pm ET yesterday, November 29th.
Google Merchant Center can now show you which products are automatically eligible for badges. Krik Williams shared a screenshoot showing off this new feature and Search Engine Land received confirmation…
Tons of people are seeing the expandable snippet carousel in Google’s desktop search results. We first reported on this test back in August 2021 but now it seems like Google…
Google’s John Mueller said when it comes to repurposing old domains that may have not been used but were being redirected elsewhere, it is fine for the most part. The…
Brett Bodofsky, a Google Ads specialist, shared a screenshot on Twitter of a new report tab that shows “Extensions “upgraded).” Then within each extension, you have the word upgraded next…
Affiliate marketing involves two actors. An affiliate can be a blogger, a website, a publisher and, on the other hand, there is the ecommerce brand (also known as the publisher)…
This integration of product and marketing was new at the time. Sean Ellis, then DropBox’s first marketer, coined it “growth hacking.” Another marketer, Andrew Chen, followed on by calling growth…
The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need. The post Health & Wellness Advertising Tips…
While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one. The post 7 Reasons Why An HTML Sitemap…
In this exclusive interview, Craig Dunham, CEO of Deepcrawl, discusses surprises in the search space, what e-commerce retailers can do to maximize visibility and more. The post Deepcrawl’s CEO Talks…
Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips. The post SMS Holiday Marketing: 8 Tips To Grow Your Audience &…