Search Engine Journal

Tag Pages & Content Tagging For SEO: A Complete Guide

Discover the tagging best practices and innovative tactics top publishers use to improve search visibility and the discoverability of content. The post Tag Pages & Content Tagging For SEO: A…

Search Engine Journal

Google Is Creating A New Core Web Vitals Metric

Google is developing a new responsiveness metric that could be a replacement for First Input Delay The post Google Is Creating A New Core Web Vitals Metric appeared first on…

SE Roundtable

Daily Search Forum Recap: December 7, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had another…

SE Roundtable

Bing Local Store Search For Inventory & More

Bing announced last week that you can now search Bing and Bing Local for store stock availability and choose to buy online and pick up in-store. I honestly wasn’t sure…

Semrush

10 .Trends Features Every Marketer Should Explore

Semrush .Trends lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you…

Search Engine Journal

Is Your IP Address A Google Ranking Factor?

Are your hosting and IP address used by Google as a search ranking factor? Let’s take a look at the evidence. The post Is Your IP Address A Google Ranking…

SE Roundtable

Daily Search Forum Recap: December 6, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

SE Roundtable

Google Tests New Top Stories Layouts Again

Google is once again testing new layouts for the top stories section of the Google Search results. This includes not just the box carousel at the top but also double…

SE Roundtable

Google AdSense Deactivating Accounts For Inactivity Again

Google is once again deactivating accounts for inactivity. Google AdSense sent out emails last week to AdSense publishers and YouTube publishers saying your AdSense account has been deactivated due to…

Search Engine Journal

TikTok Users Can Make Money Through Tips & Gifts

TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. The post TikTok Users Can Make…

Semrush

Semrush World Data Trends: 2021 Year in Review

By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of…

Search Engine Journal

10 Most Important PPC Trends To Know In 2022

Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts. The post 10 Most Important PPC Trends…

SE Roundtable

December Google Product Reviews Update Is Lit

As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts…

Search Engine Journal

Are H1 Tags A Google Ranking Factor?

You’ll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter? The post Are H1 Tags A Google Ranking Factor? appeared…

Search Engine Journal

Are .gov Links a Google Ranking Factor?

Are .gov links any more valuable for SEO than other types of links? Some would like you to think they are, so let’s see. The post Are .gov Links a…

SE Roundtable

Google Shopping Ads With Negative Prices

Zac Stafford posted a screenshot on Twitter of his client’s ads showing negative prices in the Google Search shopping ad results. He said Google auto generated promotions using old codes…

Search Engine Journal

Hospitality SEO Best Practices For 2022 & Beyond

See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand. The post Hospitality SEO Best Practices For…

Semrush

What are Backlinks & How to Build Your Backlink Profile

Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to…

SE Roundtable

Daily Search Forum Recap: December 2, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

SE Roundtable

18 Years Covering The Search Industry

For the past 18 years I’ve been writing on this site, covering what you – the search marketers are chattering about. Today marks the 18th anniversary of the Search Engine…

SE Roundtable

December 2021 Google Webmaster Report

What an insanely busy month we had with Google in November 2021! We had a big core update named the November 2021 core update, we had a spam update named…

Search Engine Journal

Google: Keep 301 Redirects In Place For A Year

Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. The post Google: Keep 301 Redirects…

Ahrefs

SEO Analytics: The Simple Step-By-Step Guide

That’s because you can’t make rational decisions without knowing which of your SEO efforts are (and aren’t) contributing to your SEO goals. In this guide, you’ll learn how to solve…

Search Engine Journal

Meta Makes It Easier To Run Cryptocurrency Ads

It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. The post Meta Makes It…

Search Engine Journal

4 Updates To Google Ads Performance Planner

Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. The post 4 Updates To Google Ads Performance…

Search Engine Journal

Google December 2021 Product Review Update

Google announced the rollout of a Product Review Update that will last during three entire weeks. Happy Holidays or bad timing? The post Google December 2021 Product Review Update appeared…

SE Roundtable

New Google Merchant Center Competitive Visibility Report

Google Merchant Center seems to be rolling out a new report named the competitive visibility report. The competitive visibility report helps you understand your competitive landscape on product category level…

SE Roundtable

Google Chanukah Donuts Easter Egg On Pagination Bar

If you search for Hanukkah, Chanukah, Menorah and other related searches, you will not only see the annual Google Chanukah decorations but you may also see the pagination tool at…

Semrush

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your…

Search Engine Journal

How To Use Google Ads For Shopify Success

Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy. The post How To Use Google Ads For Shopify…

Search Engine Journal

The 7 Habits of Successful Content Writers

Learn how to produce high-value content every time you sit down to create by applying these seven daily writing habits. The post The 7 Habits of Successful Content Writers appeared…

Search Engine Journal

57 SEO Insights From Google’s John Mueller

As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here’s a roundup of top tips you may have missed. The post 57 SEO Insights…

Search Engine Journal

Google’s New Pathways AI Is Closer to Mammalian Brain

Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing models The post Google’s New Pathways AI Is Closer…

Search Engine Journal

Google November Core Update Is Over – What Happened?

Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared…

SE Roundtable

New Google Merchant Center Badge Eligibility Report

Google Merchant Center can now show you which products are automatically eligible for badges. Krik Williams shared a screenshoot showing off this new feature and Search Engine Land received confirmation…

SE Roundtable

Google Ads Upgraded Ad Extensions In Ad Console

Brett Bodofsky, a Google Ads specialist, shared a screenshot on Twitter of a new report tab that shows “Extensions “upgraded).” Then within each extension, you have the word upgraded next…

Ahrefs

What is Growth Marketing? A Beginner’s Guide

This integration of product and marketing was new at the time. Sean Ellis, then DropBox’s first marketer, coined it “growth hacking.” Another marketer, Andrew Chen, followed on by calling growth…