Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites The post Nine WordPress Plugins Expose Over 1.3…
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now. The post Microsoft Ads: Reach…
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. The post How Impression-Based KPIs…
Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest…
Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process…
Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via…
Here is a recap of what happened in the search forums today…
Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the…
Google’s John Mueller said the URLs listed in the “referring page” section of the URL Inspection Tool is not really important. It is just a technical thing showing which URL(s)…
Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product…
Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does…
Google sent a document to the U.S. Copyright Office that explains how Google’s DMCA update (aka the Pirate update) has been strengthened by (1) catching redirect schemes and (2) a…
Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms. The post Google Page Experience Update For Desktop Starts Rolling Out appeared first…
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads. The post Facebook Ads: When…
How is vector search changing the way we search and discover content? Edo Liberty, CEO of Pinecone and former head of Amazon’s AI lab, explains. The post Vector Search: Optimizing…
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition. The post Microsoft Ads Launches…
Build your own Topic Cluster and Recommender Systems using Python and Scikit-learn to improve your internal linking strategy at scale. The post How To Build A Recommender System With TF-IDF…
Neglecting to incorporate social media into your marketing plan can cost you. Here’s why you should consider leveraging social media marketing for your local business. The post Social Media Marketing…
Mobile page loading speed is one of the key parameters that Google uses to measure the overall quality of a page. It is clear as daylight: if the page takes…
Twitter poll seems to indicate that most SEOs choose to ignore spammy links rather than disavow them The post Poll Implies Most SEOs Don’t Disavow Spammy Links appeared first on…
This guide is going to be packed with information. But keep in mind that we’re only scratching the surface here. So feel free to follow the links to other articles…
Your enterprise brand name recognition can bring in some clicks but make sure you consider these 7 tips to maximize your presence. The post 7 Big Enterprise Content Marketing Strategies…
It’s no wonder why there is no such “miracle” tool yet. Marketing processes can be quite complex. For example, this is our blog content creation process: As you can see,…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said again…
The ‘Discovered – Currently not indexed’ status in Google Search Console’s Index Coverage report can last forever as there’s no guarantee every page gets indexed. The post Google Says ‘Discovered…
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had…
Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard Shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are…
Google’s John Mueller said that the performance of your Web Stories in Google Search is not related to the overall ranking performance of your site in general in Google Search….
In this next question, Google’s John Mueller was asked about the downside of having newer content published at the end of your pagination set. In short, Google might not value…
It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30…
As you know, Google has an indexing API to expedite indexing of two content types. It is only designed to work for job postings and live streaming content – that…
Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. The post How Google Crawls…
Hiring a technical SEO specialist? Use these sample interview questions to explore their experience, skills, and level of technical SEO knowledge. The post 15+ Technical SEO Interview Questions For Your…
Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers. The post 10 TikTok Marketing…
The agency and its client Crux is a Japanese digital marketing agency that provides website development, content writing, and marketing consulting services. The agency has twelve seasoned marketers on the…
So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used…
Google’s John Mueller answers the question of whether author expertise is important to Google’s algorithm The post Is Author Expertise Important To Google’s Algorithm? appeared first on Search Engine Journal.
UpdraftPlus WordPress Plugin vulnerability potentially compromised over 3 million installations The post WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations appeared first on Search Engine Journal.
Learn how to position yourself as a thought leader for your department, clients, and shareholders, while staying positive. The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared…
Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. The post Google On The…
Is it true that the distance between the physical location of the business and the searcher is a ranking factor in local search? The post Physical Proximity To Searcher: Is…
Here is a recap of what happened in the search forums today…
Google has posted a new video on how BERT helps Google Search understand language. Google has been using BERT in search since 2018, we only knew about it in 2019….
This week, we reported about a possible Google search ranking algorithm update brewing, after weeks of calmness. Google Ads may be mass disapproving ads…
Google’s John Mueller said that simply adding individual pages won’t impact how Google crawls your site. Crawl budget generally is only impacted by hundreds of thousands, if not millions of…
Here is an interesting test from Microsoft Bing. The search company is testing placing a newspaper emoji and a magnifying glass emoji as the favicon in the title of the…
The questions and answers section is often found for local listings local knowledge panel listing on both desktop and mobile but now it is also showing up in the Google…
Kara a Google Community Manager announced that Google is doing away with the Google Business profile feature to follow a local listing in Google Maps or Google Search and also…
Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of…
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed…
What should you expect your local SEO agency to bring to the table? Use this guide to help ensure a successful relationship. The post Local SEO Deliverables: What To Expect…
This checklist will show you which tools and reports in the Semrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a…
Goals and KPIs are one of the most important parts of your SEO strategy, yet also one of the most commonly overlooked areas. And in this guide, we’ll dive deep…
What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked. The post 10 Top Advertising Campaigns & Why…
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS. The post Free Google Ads Script To Dynamically…
How do you decide if a link needs to be disavowed? What are the steps to disavowing in Google Search Console? Here‘s Google‘s official stance on the subject, as well…
Performing regular SEO audits to find and fix issues that could be holding back your site’s organic search performance is critical for SEO. In this guide, we walk you through…
Have you worked through the basics and are now looking for SEO techniques to help you to take your site‘s organic traffic to the next level? In this guide, we…
So, you’re an affiliate marketer, and you want to take your strategy to the next level. Strategy is key. Do you have a lot of competition? Probably. Do you have …
With Google treating the “NoFollow” attribute as a hint for indexing and crawling as of March 1st, this is a good time to have a closer look at nofollow links,…
Over the years, I have had this question so many times: “How much should I budget for SEO?” And that is a very difficult question to answer; it really depends…
Here is a recap of what happened in the search forums today…
Learn how the Right to be Forgotten works, which allows people to request URL delisting on Google, but only for certain countries. The post Google And The Right To Be…
Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should…
A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year. The post Could 57% Of…
Here is a not new piece of data, 15% of the searches Google sees each day are new. Google shared this stat, again, on Twitter the other day saying “Fun…
Over the past couple of days, I’ve seen a few recent complaints about weird interface bugs in Google Search. To be honest, I know some of these are browser extension…
Over the past couple of weeks, the Google search rankings have been pretty stable and calm. It actually has been unusually calm that some SEOs are getting nervous. I recently…
A couple of weeks ago we reported that Google was sending out its first batch of manual actions (Google penalties) to news publications for Google News and Google Discover policy…
Google has launched a new API to retrieve call history data from your Google Business Profiles, you know, when people click call this business from Google Search and Google Maps….
Google is testing showing the site name and URL twice in the search result snippets in Google mobile search. So not only do you see the name of the site…
Hiring a great SEO consultant can skyrocket your business, as organic search is the main traffic source for many websites. Alternatively, a wrong hire can do a lot of harm…
Check out this free Python script to semantically cluster keywords in over one hundred languages using deep learning natural language processing (NLP). The post Semantic Keyword Clustering For 10,000+ Keywords…
We’re looking for a data-driven, curious, and supportive editorial leader who knows marketing inside and out. Is that you? The post We’re Looking For A Unicorn… appeared first on Search…
The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top. The post Paid Search In A Cookieless World:…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says there…
Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. The post Google Web Stories…
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics. The post Google Ads Announces Top 3 Priorities for…
YouTube creators can now optimize educational videos with additional metadata, which will be displayed in search results in the future. The post YouTube Rolls Out New Metadata For Educational Videos…
Google will be bringing performance max campaign support to the Google Ads Editor in the next release, according to Ginny Marvin. We are currently at version 1.8 – so it…
Over the past few months, there have been some SEO folks asking me about Google’s snippet wide ban. I have never heard or seen such a thing, so I just…
Google is now asking searchers if they own the product before they rate it. Google asks under the rate and review box “do you own this product” and “help others…
Google Ads announced it is adding a new “destination not accessible” policy under the Google destination requirements policy. Google is also making changes and clarifications to the document overall. Google…
Ginny Marvin, the Google Ads Liaison said on Twitter that there are no plans for a keyword tab in Performance Max campaigns but there are plans for to support negative…
Google Business Profile manager seems to have removed the ability to modify or add a new appointment link to your business profile in Google Maps and Google Search. It is…
Understanding the ins and outs of a successful SEO split-test campaign is important for your success once you’re running your own tests. Read the full article to lear about them.
This blog post covers schema markups, explaining their SEO value, popularity among top business websites, and provides online resources to add schema markups to your own website.
Find out how Semrush Authority Score may help you to get better at your link building efforts when looking for quality domains, and improving your own website‘s authority.
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them. The post Google Highlights Performance Max…
The problem is that creating one can get complicated, really complicated. It’s not so bad if you’re familiar with marketing jargon and acronyms like SWOT and KPI. But if you’ve…
Conductor announces its first major move after raising $150M in funding with the acquisition of ContentKing, a real-time SEO auditing and monitoring technology. The post Conductor Acquires Real-time SEO Monitoring Tool ContentKing…
Discord is not only for gamers. Here’s what sets it apart from other chat apps and how to use it to engage your community. The post What Is Discord &…
SEO is a long-term investment and often marketers don’t have the luxury of a lot of time and money. Follow Core Morris’ one-month SEO-on-a-budget journey. The post One Month With…
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains The post Google: No SEO Bonus For Keyword-Based Domains appeared…
Could the power of search intent be used for more than just driving traffic to your site? Absolutely! Find out how in our next webinar. The post On-Site Search Intent:…