How To Spy On Competitors With Python & Data Studio
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio. The post How To Spy On Competitors With Python & Data…
I Lost 90% of My Organic Search Traffic – What Happened?
A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic. The post I Lost 90% of My Organic Search…
4 Tips for Proactive Online Reputation Management
Proactively creating a positive brand reputation gives you a much better chance of managing crises as they arise. The post 4 Tips for Proactive Online Reputation Management appeared first on…
The Complete Guide to Content Mapping (+ Template)
How to make sure your content is seen by the right people, at the right time, and in the right way? And how to ensure it triggers the intended action?…
3 Proven Tips For Creating Paid Social Campaigns That Convert
Learn how to implement the critical elements of a successful paid social campaign today. Implement them tomorrow. The post 3 Proven Tips For Creating Paid Social Campaigns That Convert appeared…
Surprising Facts About E-A-T & SEO
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy. The post Surprising Facts About E-A-T…
Google Bowling: Tool Saves Advertisers from 3-strike Suspension
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement The post Google Bowling: Tool Saves Advertisers…
News Publishers, This Is The Event You’ve Been Waiting For!
Do you work with publishers, news, and media sites? Are you looking to grow your organic search traffic? Here’s an event you shouldn’t miss. The post News Publishers, This Is…
Automatic Clarity Integration Coming to Microsoft Advertising Acc...
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November. The post Automatic Clarity Integration Coming to Microsoft Advertising…
How to Use HTML Anchors to Improve UX
Anchor (or jump) links help users navigate your site, improve user experience, and can boost your SEO. We‘ll show you how.
How to Use Facebook Carousel Ads to Attract Attention & Conve...
Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one!
A Guide to Microsoft Bing Search & How to Optimize Your Site ...
Bing accounts for a fifth of all US searches. Learn how to optimize your website and rank on Bing search without hurting your Google ranking efforts.
IndexNow is Key to Instant Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines. The post IndexNow is Key to Instant Search Engine Indexing appeared…
A Technical Guide to Google’s PageSpeed Insights Reports
If you want to speed up your webpages for better user experience and SEO, there’s no better tool than Google’s PageSpeed Insights. The post A Technical Guide to Google’s PageSpeed…
The Enterprise Architect & SEO: Why You Still Need Friends in...
The cohesion among teams in Enterprise SEO and IT is essential to achieving SEO goals and business objectives. The post The Enterprise Architect & SEO: Why You Still Need Friends…
How to Make Pinterest Profitable for You- Ep. 244
No other search engine offers a visual experience like Pinterest. This podcast episode explains how to grow your business with Pinterest. The post How to Make Pinterest Profitable for You[Podcast]…
Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results The post Google Changes Review Structured Data Requirements appeared…
Competitor Paid Search Analysis: Why Is It So Important?
Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is…
Click-Through Rate (CTR): Is It a Google Ranking Factor?
Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let’s see what the evidence says. The post Click-Through Rate (CTR): Is It a Google Ranking Factor?…
Content Length: Is It a Google Ranking Factor?
Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here. The post Content Length: Is It a Google…
The HTML Hidden Attribute Explained
Learn how to use an HTML hidden attribute with Google-approved techniques, as well as what practices to avoid. Start using hidden content to better your user experience today!
Case Study: Should You Add a CTA to a Page’s Title Tag?
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.
How to Find & Optimize Your MVPs (Most Valuable Pages)
Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here. The post How to Find & Optimize Your MVPs…
3 Scripts for Automating Google Ads Reports in Spreadsheets
Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here. The post 3 Scripts for…
The Top 10 Digital Marketing Certificate Programs to Enroll In
Looking to get a digital marketing certificate that will prove your proficiency in the marketing world? Check out our comprehensive roundup. The post The Top 10 Digital Marketing Certificate Programs…
How Google Responds to a Site Move
Google’s John Mueller describes Google’s internal process for dealing with a site domain migration The post How Google Responds to a Site Move appeared first on Search Engine Journal.
SaaS Marketers: The Paid Social Approach That Works for You
Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth. The post SaaS Marketers: The Paid Social Approach…
Big Sites and Website Authority
Google’s John Mueller answers question about big sites and “authority” The post Big Sites and Website Authority appeared first on Search Engine Journal.
Google Says Improve Content to Recover From Core Updates
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update. The post Google Says Improve Content to…
Google on Separating Content By User Intent
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. The post Google on Separating…
List of .htaccess Redirect Rules & What They Do
Learn all about .htaccess redirect rules, what they do, and how to set up redirects on your site with Semrush.
How to Use JavaScript to Redirect a URL
Learn 3 of the most common ways to create a redirect link in Javascript using the location object: setting a new window.location.href property, the location.assign() method, and the location.replace() method.
Google Mobile Search Updated With Continuous Scrolling
Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page. The post Google Mobile Search…
10 Best Job Boards for Marketers (+ Bonus Suggestions)
To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the…
Where Do SEO Professionals Spend Time & Budget? [Survey Resul...
We are looking at where budgets are being allocated in digital marketing and what tasks in SEO have the most time allocated to them. The post Where Do SEO Professionals…
10 Uniquely Enterprise SEO Keyword Research Tips
Traditional SEO tactics don’t always work for enterprise sites. Here are 10 keyword research tips for your enterprise-level SEO strategy. The post 10 Uniquely Enterprise SEO Keyword Research Tips appeared…
7 Ways to Hold Off Upstart Competitors in Google Ads
What can you do to hold off upstart competitors in Google Ads and protect your groundbreaking product or service? Learn 7 ways here. The post 7 Ways to Hold Off…
Automated Content Generation for SEO: GPT-3 Possibilities & P...
Language models have a lot of potential for marketing. See how GPT-3 can help with automated content generation for SEO. The post Automated Content Generation for SEO: GPT-3 Possibilities &…
How an Agency Helped a Bakery Choose an Impactful Blog Theme
So far in our SEO Reality Show, we’ve shared how an international SEO agency helped Edelweiss bakery determine topics for its blog and develop a content plan. In this episode,…
Top 14 Benefits of Social Media for Your Business
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. The post Top 14 Benefits of Social Media for Your Business…
Should the Product Name be in the Heading?
Google’s John Mueller discusses how to write headings for a product page The post Should the Product Name be in the Heading? appeared first on Search Engine Journal.
How to Create & Optimize Content for Higher Google Rankings
Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google. The post How to Create…
FTC Puts 700+ Brands on Notice About Misleading Endorsements and ...
FTC puts on notice top brands like Google and Yelp regarding misleading practices while also stating they are not being accused The post FTC Puts 700+ Brands on Notice About…
3 Daily Paid Advertising Tasks You Should Automate & the Tool...
Got so many PPC tasks yet so little time? Learn automation tips and tools that can help streamline your paid advertising workflows. The post 3 Daily Paid Advertising Tasks You…
Google On Small Business SEO & How it’s Changing
Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with. The post Google On Small Business SEO &…
15 Banner Ad Examples to Get You Inspired
Create effective and eye-catching banner ads with these 15 banner ad examples.
10 Blogging Tips to Capture the Right Audience (and Keep Them)
It’s time to review your blogging strategy and learn ways to improve it. Keep reading for tips on creating an amazing SEO plan. The post 10 Blogging Tips to Capture…
Video SEO: 10 Steps to Optimizing Videos for Search and Discovery...
Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today. The post Video SEO: 10 Steps to Optimizing Videos…
Website Accessibility & the Law: Why Your Website Must Be Com...
Designing for inclusion and website accessibility isn’t just for compliance – it is a good business decision to make. Learn why here. The post Website Accessibility & the Law: Why…
Code to Text Ratio: Is It a Google Ranking Factor?
Does the code to text ratio really matter to search engines like Google? Is it a ranking factor? Find out here. The post Code to Text Ratio: Is It a…
WordPress Proposes Performance Team For Core Web Vitals
WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins The post WordPress Proposes Performance Team For Core Web Vitals appeared…
Google Explains Why Index Coverage Report is Slow
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues The post Google Explains Why Index Coverage Report is Slow appeared…
Google’s New Best Practices For Writing Page Titles
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The post Google’s New Best Practices…
Google Updates AMP, Mobile Friendly, and Rich Results Testing Too...
Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. The post Google Updates AMP, Mobile Friendly, and…
The Beginner’s Guide to Account-Based Marketing (ABM)
This leads to a common paradox—marketing can hit its goals by bringing in a high volume of leads, but sales can’t hit its goals because those same leads are poorly…
On-Page SEO Guide: Strategy, Trends & Expert Advice [Ebook]
Get expert advice on planning and implementing a successful on-page SEO strategy to drive more visibility, traffic, leads, and revenue. The post On-Page SEO Guide: Strategy, Trends & Expert Advice…
15 Interview Questions to Ask Your Next Digital Marketer Candidat...
Are you hiring a digital marketer to join your team? These interview questions will help you find the best candidate. The post 15 Interview Questions to Ask Your Next Digital…
Does Members-Only or Gated Content Have SEO Value?
Do you need to gate or paywall your content, and does it have any SEO value if you do? Here’s what you need to know. The post Does Members-Only or…
Google Explains Rendering and Impact on SEO
Google’s Martin Splitt explains rendering and how it impacts SEO The post Google Explains Rendering and Impact on SEO appeared first on Search Engine Journal.
Video Marketing: The Definitive Guide
The post Video Marketing: The Definitive Guide appeared first on Backlinko.
How to Create the Ultimate Customer-First Content Marketing Plan
Learn how to create a content marketing plan that’s tied not just to your objectives, but also to what your customers need in this guide. The post How to Create…
The Complete Guide to (Effective) Customer Analysis
Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step.
7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore
SEO crawlers are indispensable tools but they need an SEO pro’s insight and experience to determine which warnings to heed or ignore. The post 7 SEO Crawling Tool Warnings &…
What Are Content Delivery Networks & How Can They Impact Your...
Discover how CDNs can improve your page load speed, reduce bandwidth use, and impact your SEO rankings.
How Does Machine Learning Work in Paid Search Marketing?
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success. The post How Does Machine Learning Work in Paid…
Prioritizing Technical SEO Issues – Ep. 243
Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues…
Website Health Check: Top Technical SEO Tips & Tools [Webinar...
Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics. The post Website Health Check: Top Technical…
7 Ways to Use Google Trends for SEO & Content Marketing
Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. Read about it here. The post 7 Ways to Use Google…
Click Depth: Is It a Google Ranking Factor?
What is click depth and can it help you rank higher in Google search results? Learn why some think it’s a ranking factor here. The post Click Depth: Is It…
Google on Product Price As a Ranking Factor
Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. The post Google on Product Price…
Google is Developing ‘Big Moments’ Feature For Breaking News
Google is reportedly developing a new search feature called “Big Moments” to highlight important information about breaking news events in real-time. The post Google is Developing ‘Big Moments’ Feature For…
YouTube Rolls Out Automatic Live Captions to All Channels
YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels. The post YouTube Rolls Out Automatic Live Captions…
10 of the Worst SEO Mistakes Even the Experts Make
Even longtime SEO experts can slip up now and then. Here are 10 of the worst mistakes you can make when doing SEO. The post 10 of the Worst SEO…
E-A-T & Link Building: A Guide to Evaluating Prospects
E-A-T can be leveraged for link opportunities and guide you in creating content that will add value to the pages that link to your site. The post E-A-T & Link…
A Complete Guide to Google Ads Editor
Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor. The post A Complete Guide to Google…
Why Search Console and Analytics Differ in Discover Reporting
John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic The post Why Search Console and Analytics Differ in Discover Reporting appeared…
10 SEO Metrics That Actually Matter (And 4 That Don’t)
But how do you know which are which? You’ll find the answers here. We’ll go through the following 10 SEO metrics worth tracking: Organic traffic Keyword rankings Search visibility Traffic…
Google Search Console Adds More Detail to Error Reports
Google is adding more detail to Search Console reports in an effort to assist SEOs with resolving rich results errors. The post Google Search Console Adds More Detail to Error…
How Does the Google Search Algorithm Work in 2021?
Discover what Google‘s search algorithm looks for when it ranks content, and find out how you can adapt your strategy to meet these criteria.
How One Agency Built a Keyword-Targeted Content Strategy for Thei...
In this episode of the Semrush SEO Reality Show, we will share how an SEO agency built a keyword-optimized content marketing plan for their bakery client from Florida. Are you…
Google Halloween Search Trends For 2021
Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more. The post Google Halloween Search Trends…
The Top 10 Search Engines Today
Google is the most popular search engine… or is it? Read on for the latest list of top popular internet search engines and how to make them work for you.
How to Prioritize Technical SEO Issues Without Rocking the Web De...
Do you have a strategy that works for prioritizing technical SEO issues with your web development team? These tips can help. The post How to Prioritize Technical SEO Issues Without…
Content Repurposing for Travel Brands: A Complete Guide
Continuously creating high-quality content is a time-consuming task, especially for small travel businesses. Learn how content repurposing helps maximize the impact of everything you create. The post Content Repurposing for…
State of SEO: The Top Opportunities & Risks for the Next 12 M...
Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide. The post State of SEO: The Top Opportunities…
10 Effective Tactics to Defeat Internet Trolls
Trolls may be the bane of the internet, but they shouldn’t ruin your day. Learn to purge online trolls and prevent them from returning. The post 10 Effective Tactics to…
Google Rolls Out New Eco-Friendly Search Filters
New filters in Google Search can help users find the most eco-friendly options when it comes to planning travel and buying appliances. The post Google Rolls Out New Eco-Friendly Search…
YouTube Adopts More Features From Twitch
YouTube is rolling out new features designed to reward channel members in a way that’s similar to how subscribers are rewarded on Twitch. The post YouTube Adopts More Features From…
4 Ways to Use Your .htaccess File
Find out how to edit your website‘s .htaccess file to tackle common site issues.
Case Study: How long should your title be?
Learn more about the test result from the most recent case study published by SplitSignal: we shortened the title of article pages on the medical site.
A Complete Guide to Keyword Search Volume for SEO
Search volume is a key metric for effective keyword research. Read about its limitations and ways to enhance the information and data it provides. The post A Complete Guide to…
SEO Clinic: Real Ways to Improve Your Local SEO
In this first episode of our “SEO Clinic” series, we have 5 local SEO experts sharing their advice on how a given site can amplify its organic presence across the…
7 Proven Ways to Improve Your PPC Campaign Performance
Time is money. So what are the key things to look for to improve the performance of a PPC account and get results fast? The post 7 Proven Ways to…
12 Completely Outdated SEO Practices You Should Avoid
It’s best to stay updated on best practices and tactics. These 12 outdated SEO practices can cause more harm than good for your brand. The post 12 Completely Outdated SEO…
WordPress Releases Gutenberg 11.6 – Top 4 Achievements
Gutenberg 11.6 offers four important changes plus numerous other improvements and bug fixes. The post WordPress Releases Gutenberg 11.6 – Top 4 Achievements appeared first on Search Engine Journal.
Google on Using CSS to Hide Internal Links
John Mueller points out the larger SEO problem inherent in using CSS to hide internal links The post Google on Using CSS to Hide Internal Links appeared first on Search…
Twitter Lets Businesses Apply For a Professional Profile
After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses. The post Twitter Lets Businesses Apply For a…
Product-Led SEO – Ep. 242
Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Do you need insights on how to approach online visibility? When it comes to…
Using Google Advanced Search Operators for Your Link Building Str...
Discover how to use Google advanced search to build better searches and find unique link-building opportunities.
9 Easy Local Link Building Tactics
I’ll show you nine ways to build local backlinks in this guide, but first, let’s cover the basics… What local link building is How to estimate the number of backlinks…