Accessibility optimizations and testing are essential in providing the human-centric experiences required to support your marketing and SEO goals on the modern web. The post Build A Solid Foundation For…
Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. The post Yoast SEO Offers Keyword Position Tracking With Wincher…
Here is a recap of what happened in the search forums today…
Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one: What a press release is When to use a press release…
Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. The post Google Can’t Provide Details About Core…
With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022. The post SEO In 2022: 10 Important…
In this article, we explain the numerous lead generation strategies that your business or agency can put in place and ensure that you’re not missing out on this invaluable source…
This is just a reminder that the Google Page Experience Update for desktop pages is coming to a Google search ranking algorithm soon. Well, technically it is coming next month…
Did you know that your local campaigns in Google Ads can now be scheduled to turn on or off on certain days or time of the day? Anders Hjorth posted…
Google Ads has a new scaled ad auditing tool set of code you can download at GitHub and use in your own software systems for managing your ads. The Disapproved…
Google is testing displaying web stories in place of YouTube videos for searches on NFL games. Personally, I still see the YouTube videos but some folks, like NFL enthusiast Mordy…
Danny Sullivan of Google confirmed on Twitter that there is or was a backlog of manual actions issued by Google. Google has been slow and delayed in responding to those…
Google said it is okay to ignore toxic links that some tools are reporting but why? Well, we know that for a link to be counted by Google the page…
Still stuck moving the button around and toying with font colors? Try these lesser-known, higher impact CRO tactics instead. The post 3 Unconventional CRO Tactics To Skyrocket Your Revenue appeared…
Affiliate marketing has become a common buzzword for those who want to leverage their own audience, support brands they use, and earn passive income. In this blog, we’ll cover: Affiliate…
Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. Here’s how. The post 12 Ways To Use Content Marketing…
A reader asks whether it’s better for SEO to house the blog on the website or to use a blogging platform and link to it. The post Is It Better…
Google’s John Mueller offers a surprising insight on uniqueness of content and ranking The post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal.
Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly. The post SEO Strategy: A Full Year Blueprint (+Template) [Ebook] appeared first on Search…
Want to be guaranteed top positions on your most relevant keyword SERPs?Reach your goal with these 25 link building, keyword research, and optimization tactics. The post 25 Unique SEO Tactics…
Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot can find and index nofollowed links. The post Google: Nofollow Is…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Many SEOs said…
Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. The post Google Has Two Types…
Riley Hope came to visit me at my office in October to talk SEO. Riley started in SEO by doing unpaid internships for non-profits after high school…
Google is testing a new trending videos section in the mobile search results. This one was spotted by Khushal Bherwani and he posted a video cast of a list of…
Tim Soulo from ahrefs posted a Twitter poll asking will you pay money to get links in 2022? Sadly, someone spammed the poll but I recreated it and it clearly…
Google’s John Mueller said you can ignore threats and blackmail emails from people who demand do-follow links. John said on Reddit when asked about these threats “ignore it, it’s just…
Google Ads, as of this past Saturday, January 8, 2022, is allowing certified and state-licensed entities in New York to run ads for sports betting. This was previously disallowed but…
Google has updated the design for the Google Ads live chat help box. Brett Bodofsky picked up on the change and to be honest, I have not used this chat…
Learn how to use localized content to boost your business’s visibility in local search and the number of customers visiting your store, online and off. The post How To Create…
Many believe outbound links aren’t a ranking factor at all and have no SEO benefit to the linking party (the source). Are they right? The post Are Outbound Links A…
See how YouTube creators can change the name of their channel without changing the name on their Google account, step by step. The post How To Change Your YouTube Channel…
Google’s John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes The post Does Google Use Analytics and Chrome Data for Ranking?…
Make the most of WordPress with these tips and tools to help improve your enterprise site’s SEO and search performance. The post Enterprise SEO For WordPress: Plugins, Tips & Proven…
Free Link Building Webinar: Kevin Rowe generated more than 600 links in one month.Now, he’s going to teach you how. The post Build 600+ Links in 30 Days [Webinar] appeared…
Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. But is it a ranking factor? The post Are Nofollow Links A…
Google’s John Mueller answers what to do about duplicate descriptions for products that are different but similar The post How To Help Google Rank Products With Duplicate Descriptions appeared first…
Here is a recap of what happened in the search forums today…
Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more. The post 4 New Twitter Updates…
Search engine results pages — or SERPs — are the results search engines deliver when a user enters a query. Learn more about how SERPs work and the various SERP…
Drew Cannon posted on Twitter a screenshot of him adding new exact match keywords to his Google Ads campaigns and then Google informing him that no, despite wanting exact match…
It was a slow start to 2022 but I guess that is welcomed by most of you – I have my January 2022 Google webmaster report live, if you took…
Google has recently added a new section to the mobile search results named “Shops.” This was first spotted by Khushal Bherwani on Twitter and we got confirmation from Google that…
So it is now 2022 and some folks are asking if keyword density is an SEO Google search ranking factor. The answer is still no, according to John Mueller, a…
Google’s John Mueller said it again, when it comes to “toxic links” you can ignore them. If you are losing sleep at night over them and it makes you sleep…
Google has resumed the AdSense related search Custom search style experiments after pausing it back 8-months ago in May 2021. Google said “we’d like to inform you that as of…
Learn how to better manage freelance writers and help them grow with your agency or business for your mutual benefit. The post Managing Freelance Writers: How To Find, Train &…
John Mueller discusses how Google assesses websites for site quality, which is important given how so many sites have trouble with indexing The post Google: One Part Of Site Can…
Customer reviews help prove that your business has expertise, trustworthiness, and authority within the local service area. Here’s how that impacts your rankings. The post How Google Reviews Impact Map…
Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand digital fields. The post Google Career Certificates: A Complete List appeared first on…
WordPress announced high threat level vulnerabilities including two SQL injection flaws that were introduced by the core development team itself The post WordPress Core Vulnerabilities Hits Millions of Sites appeared…
Where should SMBs focus their SEO efforts in 2022? Here’s what our network of search experts had to say. The post 6 Expert Tips For Small Business SEO Strategy In…
Here is a recap of what happened in the search forums today…
Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow. The post Instagram To Show More…
It looks like Google is testing new layouts and formats for the visual stories, formerly AMP stories. Brodie Clark shared some screen shots of the new designs on Twitter.
Google is testing a new option on some people also ask results, an option to click a button that says “read full answer.” Valentin Pletzer spotted this in the German…
Google is testing a new look and design for the trending searches you see on the Google home page on mobile and in Google Discover. Here is a screenshot of…
Google is showing more and more cars for sales in the local search results. Saad AK spotted it the other day and shared a video of it in action and…
Our friends at Microsoft Bing released a holiday gift over Christmas, the IndexNow WordPress plugin. If you run your site on WordPress, you can easily click a few buttons to…
Google’s Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. The post Does Domain Extension Affect SEO?…
Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing…
Learn how and why an SEO agency applied an eсommerce analytics system to track and help grow sales on the bakery client‘s website.
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns. The post PPC Audience Strategy: Targeting vs. Observation (With…
Create an opportunity to build or grow an in-house SEO team and accelerate its evolution. Read this guide for tips on how to do it. The post 6 Important Lessons…
Whether as educational content or entertainment, organizations are aware that high-quality video has the ability to engage users on a deep and substantial level. The post How Digital Video Advertising…
Discover the ways you can improve your ranking with landing page optimization and how the landscape has changed. The post Landing Page SEO Best Practices & Tips For Success appeared…
How can you maximize your productivity while working from home or traveling? These tips on remote work gear and mindset can help. The post 9 Remote Workers Share Their Best…
Here is a recap of what happened in the search forums today…
Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much any list of content marketing types that pops…
Normally the month of December is not that busy because people take off for the holidays and such. But the past month was really not that calm at all. We…
A few months ago we reported about a Google Search Console users permissions issue. Well, that issue is now resolved according to Caio Barros from Google. The issue seemed more…
You do not need to nofollow or use a rel sponsored attribute on your internal links, even if those internal links lead to sponsored reviews content with affiliate links to…
John Shehata shared a chart from his Newzdash service that showed how Google is showing more web stories in the top positions of the top stories carousel in the mobile…
Google’s John Mueller was asked if stock levels can impact the ranking of products on an e-commerce site. John implied that the answer is no, he said “that seems unrelated,…
Learn more about the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy for more effective marketing. The post Local SEO: New…
Setting clear marketing goals is important, as this can effectively focus your team on a shared vision. But the thing is, you need to choose your goals carefully. Otherwise, you…
Average content just won’t cut it anymore. How do you create an exceptional content marketing team to propel you to the top of the SERPs? The post 11 Tips For…
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking. The post Google Ads: How To Improve Lead Quality Without Backend Data…
Learn how to use SEO competitor analysis to uncover the tactics competitors are using to outrank you in Google Search results. The post SEO Competitive Analysis: The Definitive Guide appeared…
Keyword stuffing was a widely used technique because it yielded results. But is it a ranking factor today? The post Keyword Stuffing As A Google Ranking Factor: What You Need…
Looking to increase revenue by upselling existing clients? We have 5 ideas for how to upsell clients on premium services. Read on to learn more.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console’s…
Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. The post Shopify SEO Gets…
Several months ago Google told us that returning a “results not found” type of page can result in Google Search considering that page a soft 404 and thus removing it…
It might not be the best idea to migrate to a new domain name and at the same time also drop your AMP pages. A Google SEO hangout with John…
Google’s John Mueller said that it can take from a week to a couple of months for Google Search to pick up on the international targeting setting you selected in…
Ric Rodriguez has spotted Google testing a blue colored header for the mobile search results. He shared a number of screenshots on Twitter -here is a side by side of…
Google is now showing bike icons for the bikeshare data it shows in the local search results, including the local pack and local listing for a bike share location. Google…
How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords? The post How Can Different Departments Avoid Keyword Cannibalization?…
There are 6 ways of extracting Core Web Vitals from CrUX directly from Google. Here are the pros and cons of each one. The post 6 Core Web Vitals Extraction…
Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction. The post Internal Links As…
Google’s John Mueller answers what effect would no-indexing author archives have on E-A-T The post Author Archive Pages And E-A-T appeared first on Search Engine Journal.
SEO is never easy but having the right tools can streamline processes, save you time, and ensure better outcomes. Check these paid SEO tools out. The post 15 Awesome Paid…
You: get a complete picture of your rankings and analyze your SEO results.Your clients: get professional, white-labeled, modern reporting to put them at ease. The post Huge Update: Leading Rank…