SE Roundtable

Poll: Most SEOs Are Scared About Google AI Mode

With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions…

SE Roundtable

Google AI Overviews Tests Query Expansion Tabs

Google needs even more queries, the 10% growth isn’t enough, so Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. We’ve seen variations of…

SE Roundtable

Google Search Console Tests New Crawl Stats UI

Google is testing a new design for the crawl stats section in Google Search Console. Instead of the more list view section below the main chart at the top, this…

Search Engine Journal

Deep Dive: International SEO In The Times Of AI

What actually moves the needle in international SEO? A closer look at common pitfalls, smart workflows, and overlooked opportunities. The post Deep Dive: International SEO In The Times Of AI…

SE Roundtable

Bing Tests Sticky Footer With Related Searches

Microsoft is testing a sticky footer in the Bing Search results that show related searches. So the related searches section sticks to the footer, making these related searches way more…

SE Roundtable

Google Technical SEO & Programmatic SEO Are Different

Google’s John Mueller does not want you to lump programmatic SEO with technical SEO. He said they are different things and that while technical SEO “will definitely continue to be…

SE Roundtable

Bing Travel Stories

Bing added a new section to its search results named “travel stories.” You can see them when you enter in a popular travel country or city, and then look on…

SE Roundtable

Google AI Overviews With Image Carousel

Google AI Overviews can now show an image carousel that you can swipe through to go to images. I am not able to replicate this myself but it seems like…

SE Roundtable

Daily Search Forum Recap: May 23, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed there…

SE Roundtable

Google AI Mode Tracking Referrer Issue A Bug

Google released AI Mode in the U.S. a couple of days ago and Tom Critchlow and Patrick Stox noticed that Google prevented you from tracking referrer data from AI Mode….

SE Roundtable

Spike In Google Business Profiles Name Changes?

I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue…

SE Roundtable

Google AdSense Anchor Ad Positions Setting

Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They can pick from up to six different settings depending on top/bottom or side…

SE Roundtable

Google Search Tests Recently Viewed Label

Google is testing a “recently viewed” label in the search results, next to search result snippets that you have clicked on in your recent search history. This is similar to…

SE Roundtable

Google AdSense Ad Intents New Display Ads Option

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads…

SE Roundtable

Google Ads Come To AI Mode & AI Overviews Desktop

Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google’s Vidhya Srinivasan said at Google Marketing Live, “we’re expanding ads in AI Overviews…

SE Roundtable

Google Ads New AI Tools & Agentic Capabilities

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads…

SE Roundtable

Bing Tests Double Border Search Box

Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.

SE Roundtable

Daily Search Forum Recap: May 21, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Search Engine Journal

How To Measure Topical Authority [In 2025]

As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility. The post How To Measure Topical Authority [In…

SE Roundtable

Google I/O 2025 Search Ranking Volatility Heats Up

Google Search seems to be super volatile today and yesterday, so I will call this the Google I/O 2025 Google unconfirmed update. I am seeing a spike in chatter within…

SE Roundtable

Google AI Overviews Tests Hidden Links

Google seems to be testing hiding the citations, link icons, for the AI Overviews default view. So when the AI Overview first loads in the Google Search results, the link…

Ahrefs

The AI Bots That ~140 Million Websites Block the Most

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites….

Ahrefs

LLMO Is in Its Black Hat Era

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in…

Search Engine Journal

Use IndexNow For AI Search And Shopping SEO

IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search. The post Use IndexNow For AI Search And Shopping SEO appeared…

SE Roundtable

Google Begins Rolling Out Discover On Desktop

Since the weekend, Google has started to roll out Google Discover on desktop in many countries and regions. I personally can trigger it in Google New Zealand and some other…

SE Roundtable

Google Speeds Up AI Mode

Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results,…

SE Roundtable

Google Search Ranking Update Volatility May 16th

As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The…

Ahrefs

15 AEO Tools That Will Help You Optimize for LLMs

We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail…

SE Roundtable

Daily Search Forum Recap: May 16, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed ads…

SE Roundtable

Bing Shopping Tests Shading Site Names

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as…

SE Roundtable

Google Search AI Shuffle Button

Google is testing a “Shuffle” button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change…