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What is keyword analysis?

Keyword analysis is the process of analyzing the terms people use to search for things in search engines.

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What is backlink analysis?

Backlink analysis is the process of evaluating the number and quality of links that point to your website.

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What is rank tracking?

Rank tracking is the process of tracking how well your webpages rank in search engine results for keywords.

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Can I learn SEO on my own?

Yes, you can learn SEO on your own. Many successful SEOs and marketers taught themselves SEO.

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Is website traffic a KPI?

Yes, website traffic is a KPI because it can reveal whether your marketing efforts are attracting an audience.

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What is a backlink in SEO?

A backlink in SEO is a link on a different website that points back to a page on your website.

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What is an example of a keyword?

A keyword is a word or phrase someone types into Google. An example of a keyword is “wedding cakes.“

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What are long-tail keywords?

Long-tail keywords are longer, specific keywords that have lower search volumes but signal clear user intent.

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What is an SEO report?

An SEO report is a summary of a site’s search engine performance with key metrics like traffic and revenue.

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What is SEO analysis?

SEO analysis is the process of examining a website and its performance to inform SEO improvements.

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What is a 301 redirect?

A 301 redirect is a permanent way to send both visitors and search engines from an old URL to a new URL.

Search Engine Journal

Google Shows How To Fix LCP Core Web Vitals

Expert from Google’s Chrome team shows how to fix LCP scores. LCP will never feel difficult again The post Google Shows How To Fix LCP Core Web Vitals appeared first…

SE Roundtable

Daily Search Forum Recap: January 9, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Reddit seems like…

SE Roundtable

Reddit Not Ranking As Well In Google Suddenly?

It seems like Reddit, the site that ranks well for every single query in Google Search, is starting to see a small but visible ranking drop in Google Search. It…

SE Roundtable

Google Tests A Darker Dark Mode

Google Search is testing a darker dark mode. Instead of the grayish dark mode, Google is testing a dark black version of the dark mode. The darker version is #111217…

SE Roundtable

Google Business Profiles Gains Add To Menu Option

Google now lets you add to your restaurant’s menu within Google Business Profiles. Previously, I believe you were only able to replace your previous menus, but now you can add…

SE Roundtable

Google Tests Local Pack Ads Without Review Stars

Google is testing showing local ads in the local pack without review stars. Normally you’d see review stars for the sponsored results in the local pack, but in some cases,…

Search Engine Journal

9 Actionable Steps to Improve Your Google Rankings

This post explores tried and tested SEO Tactics so you can stand out in search results and position yourself for long-term success. The post 9 Actionable Steps to Improve Your…

SE Roundtable

Daily Search Forum Recap: January 7, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft is trying…

Ahrefs

The 50 Fastest-Growing Companies in 2025

2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to…

SE Roundtable

Google Vehicle Ads Gains Date First Registered Attribute

Google has added a new attribute to its vehicle ads product attributes. The new attribute is [date_first_registered], the date of when the vehicle had its first registration date with the…

Search Engine Journal

How To Create Effective Global Websites For Local Audiences

Find out how to create effective global websites that drive business growth. Learn from successful global businesses and implement best practices for localization. The post How To Create Effective Global…

Search Engine Journal

Google Criticizes Bing For Mimicking Google’s Homepage

Microsoft faces backlash after Bing mimics Google’s interface design, sparking criticism from Google Chrome’s security chief over user deception. The post Google Criticizes Bing For Mimicking Google’s Homepage appeared first…

Search Engine Journal

Google Clarifies 404 & Redirect Validation In Search Console

Google’s John Mueller explains how Search Console handles 404s, redirects, and site migration issues during reprocessing. The post Google Clarifies 404 & Redirect Validation In Search Console appeared first on…

SE Roundtable

Daily Search Forum Recap: January 6, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may be…

SE Ranking

What Is Link Building and How Does It Work?

This guide covers the fundamentals of link building, explains why it’s important for SEO, and outlines the most popular strategies to help get you started.

Search Engine Journal

5 Key Enterprise SEO And AI Trends For 2025

AI is reshaping enterprise SEO in 2025, driving change through multimodal strategies and cross-platform integration to help brands stay ahead in a new digital era. The post 5 Key Enterprise…

SE Roundtable

Google: Core Updates Do Not Impact Site Name Changes

Google said that core updates should have no impact on a site name in the Google Search results being updated or changed. When asked, John Mueller of Google wrote, “That…

SE Roundtable

Daily Search Forum Recap: January 3, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says you…

SE Roundtable

Google What People Are Saying Expandable Carousels

We’ve seen various flavors of the what people are saying sections in the search results before. We’ve even see Google use AI to return results within them. But it seems…

SE Roundtable

Bing Tests Arrow Buttons For Sitelinks Like Google

Bing is now testing placing these arrow buttons, in a circle button format, next to the sitelinks. This is something Google has been testing on and off for some time…

Search Engine Journal

Google Podcast Discusses SEO Expertise

Googlers discuss the expertise of SEO gurus who ask questions that “don’t make sense” The post Google Podcast Discusses SEO Expertise appeared first on Search Engine Journal.

SE Roundtable

Daily Search Forum Recap: January 2, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the…

SE Roundtable

January 2025 Google Webmaster Report

Talk about a busy month – the last 30 days has been pretty wild. We had the November 2024 core update finish in December, then we had a new December…

SE Roundtable

Google Local: Places People Are Talking About

Google seems to be testing a new local search feature that is categorized as “Places people are talking about.” It shows you local restaurants with social media information, like posts…

SE Roundtable

Edit Images With AI In Google Ads Asset Library

Google Ads launched a new beta to let you edit existing images in your Google Ads asset library. This was previously in Product Studio but according to Menachem Ani, a…

SE Roundtable

Google Ads Leads From Messages Beta Conversion Goals

Google Ads has a new conversion goal that is in beta named “leads from messages.” Conversion goals labeled as account default will use data from all of your campaigns to…

SE Ranking

The robots meta tag and X-Robots-Tag made clear

Learn all about the robots meta tag and X-Robots-Tag, including their distinctions, functionality, and impact on indexing. Explore how to use both correctly.

SE Roundtable

Google & Bing Search Team Activity On New Years 2025

Every year I report on how some Google representatives are active within the SEO communities, offering SEO support and encouragement of sorts, to the SEO community. This year is no…

Search Engine Journal

Google Speculates If SEO ‘Is On A Dying Path’

Googlers offer a surprising assessment of whether AI has put SEO on a ‘dying path’ The post Google Speculates If SEO ‘Is On A Dying Path’ appeared first on Search…

SE Roundtable

Daily Search Forum Recap: December 31, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Why should New…

SE Roundtable

Google Algorithm Updates 2024 Infographic

Google has rolled out fewer confirmed search ranking updates in 2024, then it did in all the past years where Google confirmed these updates. Google rolled out seven confirmed updates…

Search Engine Journal

Google AI Overviews Claims More Pixel Height in SERPs

Google’s AI Overviews is occupying greater amounts of pixel space in the search results, creating a challenging environment for SEO The post Google AI Overviews Claims More Pixel Height in…

SE Roundtable

Google Search Tests AI Generated Things to Know

Google is testing using Gemini to generate the Things To Know section using AI. Yes, AI-generated Things to know results in Google Search that look and feel like AI Overviews….