Google’s John Mueller advises checking whether your ecommerce store is accessible to AI agents. The post Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI appeared first on Search Engine…
Google’s Gary Illyes explains the process of indexing content and offers a tip on how to improve crawl budget. The post Google Explains The Process Of Indexing The Main Content…
Google Discover is a personalized content feed. Optimizing for it can boost your traffic, visibility, and reach.
The best SEO certifications come from Semrush, Udemy, Hubspot, Blue Array, CXL, DMI, and Coursera.
AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Learn why they‘re important.
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed…
We surveyed SEOs to see what they’re really making in 2025. Find out how experience, location, and company type impact SEO pay today.
In this Perplexity AI vs ChatGPT comparison, you’ll learn about each tool’s core differences, such as task proficiency, pricing, and more.
Matt Diggity You shouldn’t miss anything that changed for SEO, AI, LLMs, and more last month. First, you’ll learn about the most recent Google update, the steps Cloudflare is taking…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had even…
As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory,…
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. The post Google: Soft 404s Use Crawl…
The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing. The post The SEO Industry Is…
Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.
I know I just reported on the super-heated Google Search ranking volatility week we had, and how the post-core update seems more unstable than during the June 2025 core update….
AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses. The post Why Generative AI Isn’t Killing SEO – It’s…
Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes listed by the business are accurate. Now, Google can show…
Google had it Google Search Central Live event in the Asia-Pacific region last week. It was a three day event, as opposed to the normal half day events it has…
Google seems to be testing replacing the three vertical dots next to the search results snippets with a question mark icon. Clicking on that triggers the about this site feature.
Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is…
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now. The post The Data Reveals:…
Google’s Gary Illyes said they’re still figuring out how to balance the needs of users and the web ecosystem The post Google On Balancing Needs Of Users And The Web…
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appeared first on Search Engine…
A company founder shared that Google deindexed their site because of scaled content, and what they did to get back into the search results. The post Why A Site Deindexed…
SureRank SEO plugin offers the basics that every site needs without the bloated features many users say they don’t want. The post Why Is SureRank WordPress SEO Plugin So Popular?…
We‘ve done a deep dive on the 9 best AI optimization tools. Find the one that matches your requirements.
Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance. The post Google Confirms CSS Class Names Don’t Influence SEO appeared…
Here is a recap of what happened in the search forums today…
You want more customers, and you’re ready to advertise your business. But how should you do it? There’s Google Ads. Instagram. Flyers. Billboards. TikTok. And dozens of other online and…
Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about. The post 5 Ways To Prove The Real Value Of SEO In The AI…
This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study…
As we reported earlier this week, Google Search ranking volatility was more heated (and for longer) after the Google June 2025 core update completed than during the core update. Well,…
Google finally launched its virtual clothes try-on feature after launching it several times and then demoing it again at Google I/O. Google also launched price alerts to let users specify…
Google Ads is adding more detailed data to RSAs, responsive search ads, reporting. Specifically, it now shows click and conversion data per RSA headline. This is instead of it just…
Google launched a new Search Labs experiment it is calling Web Guide. It basically organizes the web search results for you by category. Google wrote, “Web Guide is an AI-organized…
Google is now also showing AI Overviews for explanations of lyrics. If you do some searches asking about the meanings of some songs, Google may give you an AI Overview…
Google wrapped Search Central APAC 2025 with insights on serving, ranking, and how it matches queries to content using contextual synonyms. The post Google Search Central APAC 2025: Everything From…
I am seeing numerous tests now that seem to prove that OpenAI’s ChatGPT search feature is using Google Search’s index or search results page to serve its own search results.
ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing. The post ChatGPT Appears To Use Google Search As A Fallback appeared first on…
The Pew Research Center’s findings on AI and web traffic may be misleading due to major methodological gaps. The post Validity Of Pew Research On Google AI Search Results Challenged…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says normal…
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval. The post Beyond Fan-Out: Turning Question…
Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google…
The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing….
Google has released an alpha version of an API to access Google Trends data – the Google Trends API. “This new API will help Researchers, Journalists, and Developers to understand…
Google’s John Mueller and Martin Splitt spoke for just under 40 minutes on the topic of CSS and SEO. They covered why CSS files matter for SEO, how modern CSS…
Google’s John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show…
Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are starting to? OpenAI may be starting to discover and crawl LLMS.txt files on…
Google announced it will be removing the block control category named “Significant Skin Exposure” from the block controls. That means if you have apps or websites where you want to…
Discover everything about Google AI Mode. We’ve put together everything to learn about how it works now and the latest updates.
Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The…
Google’s Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode. The post Google Says You Don’t Need AEO Or GEO To…
OpenAI just released ChatGPT Agent, Altman’s semi-autonomous AI. I tested it for digital marketing. Some results impressed. Others flopped.
Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries. The post Google: AI Overviews Drive 10% More Queries, Per…
Google reported Q2 2025 earnings today, which showed Google’s ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.
Here is a recap of what happened in the search forums today…
Day 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first content. The post Google Search Central APAC…
Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not…
Google is testing adding more links within the search results snippets. Google is showing a “see more” link that will jump you to the section on the web page related…
Google explains how to handle state-specific product pricing in search results. Here’s what to know. The post Google Shares SEO Guidance For State-Specific Product Pricing appeared first on Search Engine…
Google’s John Mueller confirmed that Google Search doesn’t have a mechanism to handle product pricing that differs by state. So if you have one price for the same product in…
Microsoft is testing outlining, placing borders, around the search results in Bing Search. So each snippet has this outline around it with rounded corners.
Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in…
Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search. The post Do We Need A Separate Framework For GEO/AEO?…
Research on actual users shows that only 1% of AI summaries result in a click to a website. The post Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem…
I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI proof keywords”. By “AI proof keywords” I mean queries that keep (or increase)…
Here is a recap of what happened in the search forums today…
Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often the…
AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent for informational keywords). Functionally,…
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement. The post Operationalizing Your Topic-First SEO Strategy appeared…
Google is testing replacing the “More” button under the search bar within the search results page with at least two different options. One is “More filters” and the other is…
Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, “Turn on Al Max…
Google’s John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn’t get indexed by search engines, and then somehow a user lands on…
Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller…
Google Ads can now show recommendations or insights based on what your competitors are doing. So if a new competitor starts to enter your market, Google might notify you of…
Discover the 9 best LLM monitoring tools. Compare features, pricing, & capabilities to track your AI presence.
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it. The post Google Says It Could Make…
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing. The post Google CTRs Drop 32%…
We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation…
Google has uploaded a new logo for Google Search Console. The logo looks like a variation of an analytics logo with a magnifying glass, with blue, green, yellow and a…
Here is a recap of what happened in the search forums today…
Jordi Ribas, Microsoft’s Corporate Vice President of Search and AI, posted a comparison of Microsoft’s Copilot to Google’s AI Mode on LinkedIn. He said, “They’re both excellent AI search products…
Google is testing moving the “Ask” button to one of the main buttons on some Google local listings. I cannot replicate this but the Ask button in this example below…
Google Ads is letting some advertisers add negative keyword lists to their Performance Max campaigns. This is despite Google’s very own help documentation specifically saying, “Negative keyword lists aren’t available…
After months of testing, it seems Google is rolling out a button for AI Mode directly in the search box on Google’s home page – on Google.com. This seems like…
Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks…
Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California. This is based on a new law…
An SEO shared that they lost a potential client because they didn’t address SEO for AI. Is AEO/GEO this year’s EEAT? The post Potential SEO Clients May Want To Discuss…
AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results…
Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The…
Buying links is risky and unnecessary now that other factors play a greater role in ranking. The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared…
Google discussed whether it’s okay to make changes to a web page for SEO purposes. The post Google Discusses If It’s Okay To Make Changes For SEO Purposes appeared first…
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies? appeared first on…
Here is a recap of what happened in the search forums today…
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appeared first on Search Engine…
Google’s June 2025 core update finished on Thursday after running for 16 days. It was a volatile Google update for a while with some recoveries. Google AI Mode gets Gemini…
Google launched a new feature for Google Business Profiles that lets you check the status of your edits. So if you made a change and you want to see what…
Google’s John Mueller said it is hard for service oriented login web pages to rank in the search results. Like, if you have a landing page where people can login…
Google is supposedly showing AI Overviews for movie-related queries. Apparently, this is new, although I don’t have firsthand knowledge since I don’t typically search for movies. However, I’ve been told…
Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its “biggest update to bidding in over a…