Search Engine Journal

How To Apply E-E-A-T To Your Site & Boost On-Page SEO

Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever. The post How To Apply E-E-A-T To…

SE Roundtable

Daily Search Forum Recap: April 11, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has officially…

SE Roundtable

Google Letting Merchants Manage Brand Profiles

Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile…

SE Roundtable

Google AI Mode Tests Anchor Text & URL Base Links

Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in…

Search Engine Journal

Google Files New Patent On Personal History-Based Search

Google’s new patent enables users to search their personal history, like web pages or emails, using natural language queries. The post Google Files New Patent On Personal History-Based Search appeared…

Search Engine Journal

Google Confirms Discover Coming To Desktop Search

Google Discover is coming to desktop search. Learn why it’s becoming a top traffic source and how to optimize your content before the rollout. The post Google Confirms Discover Coming…

SE Roundtable

Google Ads: Ongoing Efforts To Improve Support Experiences

Ginny Marvin, Google’s Ads Liaison, said that the Google Ads team is working on improvement the advertiser support experiences and some improvements have been rolling out. “There are ongoing efforts…

SE Roundtable

Google AdSense New Rewarded Ads Beta

Google AdSense has a new version of rewarded ads – not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.

SE Roundtable

Google Updates Some Merchant Center Product Specs

Google has made a number of updates to its Merchant Center product data specifications, including some that went into effect on April 8th and some that will go into effect…

Search Engine Journal

Why Search Marketing & Branding Need Each Other

Search marketing and brand strategy don’t typically get deeply integrated. Yet, there’s a lot to gain for both elevating brands and performance in partnership. The post Why Search Marketing &…

Search Engine Journal

WordPress Plugin Extends Yoast SEO

Progress Planner extends Yoast SEO with actionable guidance to further improve website performance The post WordPress Plugin Extends Yoast SEO appeared first on Search Engine Journal.

Search Engine Journal

Google Search Console Gets New Merchant Opportunities Report

Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. The post Google Search Console Gets New Merchant Opportunities Report appeared first on Search…

Ahrefs

5 Smart Ways to Spy On Your Competitors’ Ads

This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You…

SE Roundtable

Daily Search Forum Recap: April 8, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode…

SE Roundtable

Google Search With More AI Overviews

Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I…

SE Roundtable

Google Refreshes Its Merchant Opportunities Report

Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes…

Search Engine Journal

Google Maps Gets An Upgrade To Combat Fake Reviews

Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses. The post Google Maps Gets An Upgrade To…

SE Roundtable

Apple Intelligence Raters Guidelines Leaked

On Friday afternoon, Danny Goodwin covered a 170 or so page PDF that Search Engine Land received from an anonymous tip named “Preference Ranking Guidelines.” It looks to me similar…

SE Roundtable

Google Search Video Ads

Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one…

SE Roundtable

Copilot Search in Bing Now Officially Live

After initially going live on Wednesday morning, Microsoft did not officially announce the launch of Copilot Search in Bing until late Friday afternoon. Microsoft said, “Copilot Search seamlessly blends the…

SE Roundtable

Google Search Relevant Topics

Google has a new search refinement or expansion feature they are titling “Relevant topics.” This reminds me of People also ask, Things to do, and the other ways Google tries…

Ahrefs

GEO, LLMO, AEO… It’s All Just SEO

So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GEO, such that it doesn’t seem useful to consider them distinct processes. The things…

Ahrefs

How to Track and Analyze Your AI Traffic

But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research…

SE Roundtable

Google Responds To Comprehensive PMax Report

Mike Ryan put together the single most comprehensive third-party report on Google Ads Performance Max campaigns. It is free, super detailed, easy to read and chock-full of useful information. And…

SE Roundtable

Bing Tests Ad Labels Not In Blue

Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal…

SE Roundtable

Bing Related Image Search Box

Microsoft seems to be testing a new related image search box in the main web search results in Bing Search. I personally cannot replicate this, which I take as a…

SE Roundtable

Daily Search Forum Recap: April 3, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing…

SE Roundtable

Google Maps Desktop Promoting Mobile App

Google is testing promoting the Google Maps app in the desktop interface of Google Maps. Google is placing a little icon at the bottom left corner of the desktop interface…

Search Engine Journal

How To Apply E-E-A-T To Your Site & Boost On-Page SEO

Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever. The post How To Apply E-E-A-T To…

Search Engine Journal

Automattic Terminates 16% Of Workforce

Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago The post Automattic Terminates 16% Of Workforce appeared first on Search Engine Journal.

SE Roundtable

Google Local Service Ads Advertisers Console Down All Day

Google’s Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but…

Semrush

How to Use Semrush for Keyword Research

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword…

Search Engine Journal

How To Identify Migration Issues Quickly Using AI

Streamline your work by using the AI prompts provided to quickly find migration issues and ensure all aspects are addressed before launch. The post How To Identify Migration Issues Quickly…

SE Roundtable

Microsoft Bing Copilot Search Now Live

In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be…

SE Roundtable

Google Local Questions & Answers Feature Gone?

It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but…

Search Engine Journal

Google Explains SEO Impact Of Adding New Topics

Google’s Danny Sullivan explained what to expect, from an SEO perspective, when a site starts publishing on a completely new topic The post Google Explains SEO Impact Of Adding New…

SE Roundtable

Daily Search Forum Recap: April 1, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to…

SE Roundtable

Google Ranking Reddit AI Translated Pages Too Well

It appears that Google is letting Reddit’s AI translated pages rank too well within its search results. This is in addition to Google letting Reddit get a lot of other…

SE Roundtable

April 2025 Google Webmaster Report

It’s time for the monthly Google Webmaster Report – the April 2025 version. This month we had the Google March 2025 core update kick off and finish rolling out. Google…

Search Engine Journal

Data Shows Google AIO Is Citing Deeper Into Websites

Google AIO trends are making it increasingly important to keep older content relevant, fresh, and indexed The post Data Shows Google AIO Is Citing Deeper Into Websites appeared first on…

Semrush

Top Marketing Conferences to Attend in 2025

Staying ahead isn’t just about scrolling through industry news, it’s about being in the same room as the people shaping where marketing is headed next. Here are the top marketing…

Search Engine Journal

Google Cautions SEOs & Creators About Filler Content

Google’s John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality The post Google Cautions SEOs & Creators About Filler Content…

SE Roundtable

Daily Search Forum Recap: March 31, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted three…

Backlinko

How to Use ChatGPT to Get 10X Better Answers

This guide will show you how to use ChatGPT the right way. Brand new to using it? I’ll help you skip the rookie mistakes that leave most beginners frustrated. Tried…