Ahrefs

How to Do a Backlink Gap Analysis (With Template)

This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll learn how to use our backlink gap analysis template to…

Ahrefs

How to Build an SEO Topical Map (With Template)

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry…

Ahrefs

Enterprise SEO Platform Buying Guide

Choosing an enterprise SEO platform can be complicated. Let’s look at what is involved in the decision-making process. Some popular enterprise SEO platforms include: With so many different platforms and…

SE Roundtable

Daily Search Forum Recap: January 30, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google search ranking…

Search Engine Journal

Ask An SEO: How Long Does It Take For Schema To Rank?

Curious about the timeline for schema markup to affect search engine rankings? Explore the factors that influence schema implementation and its impact on rankings. The post Ask An SEO: How…

SE Roundtable

Google AI Overviews Go Deeper With Gemini 2.0?

In early December, Sundar Pichai, the CEO of Google, said Google is starting to test powering AI Overviews with Gemini 2.0. Well, we may be starting to see some of…

SE Roundtable

Microsoft Bing Advertising Revenue Up 21%

Microsoft reported its second quarter 2025 earnings and it showed that its search and advertising revenue was up 21%. The previous quarter it was up 18%, then 19% but before…

SE Roundtable

Google AI Overviews Now Providing Programming Help

Google AI Overviews, even when not signed into a Google Labs project, is providing coding and programming examples and help. This started sometime yesterday, I believe, and before, I believe…

SE Roundtable

Google: SEOs Can Spot Made For Search Engine Content Quickly

John Mueller from Google noted that he finds it “interesting” how those who spend time in our industry “can often recognize made-for-search-engine content fairly quickly.” Meaning, we are good at…

Search Engine Journal

Wix Shares How To Optimize Enterprise Marketing

Wix shares how to develop a marketing team that works at peak performance and how to avoid pitfalls like AI silos The post Wix Shares How To Optimize Enterprise Marketing…

SE Roundtable

Google Ads New Used Since Column For PMax

Google Ads is testing adding a new column to its Performance Max reports named “Used Since.” This column is visible on the asset level and it shows the date an…

SE Roundtable

Bing Tests Black Organic URLs & Green Sponsored URLs

Microsoft is testing different colored URLs for its organic (free) results and its sponsored (paid) results. The organic URL slugs are bold black colored and the sponsored URL slugs are…

SE Roundtable

Google Search Tests Jobs At Similar Employers

Google is testing a new job carousel in the search results titled “jobs at similar employers.” This likely pulls from the Google Jobs postings schema and more but it can…

Ahrefs

Bidding on Branded Terms Increases Clicks by 18.3%

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid…

Diggity Marketing

Diggity Marketing SEO News Roundup—January 2025

Matt Diggity January is no time to take your SEO lightly. The year closed with serious changes and announcements by Google and major generative AI players. Catch up on everything…

Search Engine Journal

How to Choose the Best WordPress Theme for SEO

Don’t overlook the SEO aspect of your WordPress theme. Find out why an SEO-friendly theme is important and explore the best options for better rankings. The post How to Choose…

Search Engine Journal

Voice Search SEO: 9 Practical Tips For Businesses

Learn eight practical strategies to optimize your website for voice search, including conversational keywords, local and technical SEO. The post Voice Search SEO: 9 Practical Tips For Businesses appeared first…

Semrush

A Complete Guide to LinkedIn Analytics in 2025

Explore LinkedIn Analytics in 2025 to track performance, refine B2B marketing strategies, and make informed decisions to achieve your business goals effectively.

Backlinko

9 Ecommerce Website Examples to Copy for Better Results

Many ecommerce websites obsess over flashy designs and trendy layouts. Big mistake. Instead, you should focus on conversion-centered design. That’s the blend of buyer psychology, user experience, and strategic design…

SE Roundtable

New Google Ads Performance‬‭ Max‬‭ Features

Google announced a number of new Google Ads Performance’¬’­ Max’¬’­ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company…

Search Engine Journal

Google Shares Insight On SEO For AI Overviews

Google’s John Mueller discussed SEO for AI Overviews and emphasized the continued importance of search marketing The post Google Shares Insight On SEO For AI Overviews appeared first on Search…

Search Engine Journal

Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]

Reddit leads in search visibility growth, according to a SISTRIX report, raising questions about Google’s preferences for user-generated content (UGC). The post Does Google Favor UGC? Reddit Leads In Search…

Search Engine Journal

Google Drops Breadcrumbs From Mobile Search Results

Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop. The post Google Drops Breadcrumbs From Mobile Search Results appeared first on…

SE Roundtable

Yahoo Search Tests AI Chat

Yahoo seems to be testing AI Chat within its search results. The chat feature loads on the right side for your query. You click on it and it loads an…

SE Roundtable

Tested: Google Page Annotation Opt Out Does Work

Google is still testing its offensive page annotation feature in the Google iOS app still, but the good news is that the opt out feature does indeed work. Yes, it…

SE Roundtable

Bing Tests Real Estate Search Menu Filter

Microsoft is testing a new search filter menu option that lets you filter by real estate results. This shows up in the normal search menu below the search box.

SE Roundtable

Google AI Overviews Come To Circle To Search

Now when you use Circle To Search in Google, Google can now return AI Overviews to those results. Google said they are “expanding AI Overviews to more kinds of visual…

Backlinko

6 Steps to Win at Real Estate SEO

Want more buyers and sellers from Google without relying on Zillow or Redfin? Or more leads for listings that support your cold-calling and door-knocking efforts? Then, become skilled at real…

Backlinko

24 Up-To-Date PPC Statistics to Know

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If you’d like to learn about the state of PPC in 2025,…

Backlinko

How To Improve Your Travel SEO In 10 Steps

Travel SEO is about turning strangers into guests. But it’s no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing…

Search Engine Journal

Google Expands AI Overviews In Circle To Search

Google expands AI Overviews in Circle to Search, enabling instant insights from visual content on Android devices. The post Google Expands AI Overviews In Circle To Search appeared first on…

SE Roundtable

Google Map Pins On Service Area Businesses – A Bug?

For the past month or so, Google has been showing map pins on Service Area Businesses within Google. Previously, Google did not show pins on businesses without a public address…

Semrush

Types of SEO: What Does Your Site Need to Succeed?

Understanding the types of SEO out there can help you choose the right services to get your website in the spotlight. It also helps you to fix issues yourself and…

SE Roundtable

Google: Sometimes Doing SEO Can Cause More Problems

John Mueller of Google said that sometimes doing SEO can cause sites more problems with search and search rankings. Sometimes not doing SEO, might be better, John implies.

SE Roundtable

Google Tests Expandable Brand Store Panel

Google is testing an expandable brand store knowledge panel. So if you search for a brand like New Balance, Google will show a knowledge panel on the right with products,…

Backlinko

How Do Search Engines Work? (Quick Guide for Beginners)

Search engines help users find webpages related to specific search terms (called queries). Understanding how search engines work can help you make your pages more accessible. And ultimately direct more…

Search Engine Journal

Google Updates Site Reputation Abuse Policy Documentation

Google updates site reputation abuse policy documentation, adding clearer guidance from FAQs to help ensure compliance. The post Google Updates Site Reputation Abuse Policy Documentation appeared first on Search Engine…

Ahrefs

I Reviewed the Best AI Image Generators for 2025

At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning…

Search Engine Journal

How To Accelerate Your SEO Career

Learn from the experiences of accomplished SEO pros to accelerate your in-house SEO career. Get insider tips and strategies for success. The post How To Accelerate Your SEO Career appeared…

SE Roundtable

Google AI Overviews Translation

Google is testing AI Overviews that offer a toggle to turn on and off translations and/or just show the translations by default.

SE Roundtable

Google: Word-Count Itself Makes So Little Sense

Google’s John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, “This is also…

SE Roundtable

Bing Adaptive Zoom Setting

Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking…

Search Engine Journal

Google’s Documentation Update Contains Hidden SEO Insights

Google’s documentation update contains subtle changes that provide insights into improving content for humans (and search engines) The post Google’s Documentation Update Contains Hidden SEO Insights appeared first on Search…