28 SEO Skills That Will Help You Reach New Career Heights
Master These 28 SEO Skills to Advance Your Career.
Master These 28 SEO Skills to Advance Your Career.
Google launches AI-powered “Ask For Me” to make business calls, starting with auto repairs and nail salons. The post Google Launches AI Phone Assistant To Call Businesses For You appeared…
We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next…
Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI…
This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll learn how to use our backlink gap analysis template to…
It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry…
Choosing an enterprise SEO platform can be complicated. Let’s look at what is involved in the decision-making process. Some popular enterprise SEO platforms include: With so many different platforms and…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google search ranking…
Google Search ranking volatility spiked and heated again over the past 24-hours or so. I am seeing renewed chatter spike up yesterday, January 29th and continue through today. I am…
Did you know there is a quick way to directly generate an access request for Service Area Businesses in Google Maps? This is apparently not so new but also not…
Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on…
Curious about the timeline for schema markup to affect search engine rankings? Explore the factors that influence schema implementation and its impact on rankings. The post Ask An SEO: How…
We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move…
In early December, Sundar Pichai, the CEO of Google, said Google is starting to test powering AI Overviews with Gemini 2.0. Well, we may be starting to see some of…
Microsoft reported its second quarter 2025 earnings and it showed that its search and advertising revenue was up 21%. The previous quarter it was up 18%, then 19% but before…
I still believe that links should be a part of your SEO strategy, but they shouldn’t be your whole strategy. A while back, I answered the question, “Do links still matter…
Discover the top 16 best practices for a successful website migration. Avoid SEO performance issues and maximize the benefits of your site changes. The post Website Migration SEO Best Practices…
Here is a recap of what happened in the search forums today…
Google has once again expanded the reach of its site reputation abuse policy, beyond the US enforcement from from May and beyond limited European regions last week – we are…
Google may have pushed some improvements to the reporting system within Google Search Console. Now Google can show how soon the report was updated within a 30 minute interval. So…
Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max…
Google AI Overviews, even when not signed into a Google Labs project, is providing coding and programming examples and help. This started sometime yesterday, I believe, and before, I believe…
John Mueller from Google noted that he finds it “interesting” how those who spend time in our industry “can often recognize made-for-search-engine content fairly quickly.” Meaning, we are good at…
Effective Comparison Pages: 6 Steps for Better Conversion Rates
Google’s AI overviews appear in 30% of searches and nearly three-quarters of problem-solving queries, according to a new study. The post Google AI Overviews Found In 74% Of Problem-Solving Queries…
Wix shares how to develop a marketing team that works at peak performance and how to avoid pitfalls like AI silos The post Wix Shares How To Optimize Enterprise Marketing…
Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Brand awareness refers to a series of marketing…
Here is a recap of what happened in the search forums today…
Google Ads is testing adding a new column to its Performance Max reports named “Used Since.” This column is visible on the asset level and it shows the date an…
John Mueller from Google said that merging content is always more challenging than a basic site move. Meaning, when you take a look at your content on your site and…
Gary Illyes from Google said that if a URL has a status within Google Search Console as “URL is unknown to Google” that means that URL is really unknown to…
Google has added a method to bulk manage the special hours for all the businesses you manage in Google Business Profiles. You can easily copy special hours from one business…
Google Search is testing the frequently saved label not just in the main search results but also on the local results, the places section, of the Google Search results.
Google’s John Mueller says the alt text decision process is not primarily about SEO The post Google Confirms Alt Text Is Not Primarily An SEO Decision appeared first on Search…
Here is a recap of what happened in the search forums today…
Google Search may have pushed some unconfirmed Google search ranking algorithm update or tweak around Friday, January 24th. I briefly mentioned this on my Friday video but I felt it…
Yahoo is continuing its AI Chat features within Yahoo Search, while also incorporating AI Answers into its search results. The AI powered answers and chat seemed to be powered by…
Microsoft Bing is testing placing the sources section of its AI Answers in a carousel view, instead of a list view. This let’s you scroll through the sources as opposed…
Microsoft is testing different colored URLs for its organic (free) results and its sponsored (paid) results. The organic URL slugs are bold black colored and the sponsored URL slugs are…
Google is testing a new job carousel in the search results titled “jobs at similar employers.” This likely pulls from the Google Jobs postings schema and more but it can…
Uncover the topics and keyword clusters driving your competitors‘ success with the Semrush Topics Report. Optimize your content strategy and stay ahead in search results.
BoFu Content Strategy
Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid…
Matt Diggity January is no time to take your SEO lightly. The year closed with serious changes and announcements by Google and major generative AI players. Catch up on everything…
Don’t overlook the SEO aspect of your WordPress theme. Find out why an SEO-friendly theme is important and explore the best options for better rankings. The post How to Choose…
Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. The post Google Updates Search Quality Rater Guidelines: What To Know appeared first on Search Engine Journal.
Learn eight practical strategies to optimize your website for voice search, including conversational keywords, local and technical SEO. The post Voice Search SEO: 9 Practical Tips For Businesses appeared first…
Explore LinkedIn Analytics in 2025 to track performance, refine B2B marketing strategies, and make informed decisions to achieve your business goals effectively.
Many ecommerce websites obsess over flashy designs and trendy layouts. Big mistake. Instead, you should focus on conversion-centered design. That’s the blend of buyer psychology, user experience, and strategic design…
Here is a recap of what happened in the search forums today…
Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions…
On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten…
Google announced a number of new Google Ads Performance’¬’ Max’¬’ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company…
Google’s John Mueller said that when it comes to disavowing links “it’s in a spammer’s best interest to encourage others to spend time on it.” Why? Because Google has said…
Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the…
Microsoft is testing a new local pack design and layout for Bing Search local pack results. Bing is placing these blue boxes, either below the map, to the right side,…
Google’s John Mueller discussed SEO for AI Overviews and emphasized the continued importance of search marketing The post Google Shares Insight On SEO For AI Overviews appeared first on Search…
Reddit leads in search visibility growth, according to a SISTRIX report, raising questions about Google’s preferences for user-generated content (UGC). The post Does Google Favor UGC? Reddit Leads In Search…
Discover actionable insights for crafting authentic impactful campaigns and enhancing your SEO efforts, while elevating your brand. The post Brand Performance Unlocked: Advanced Strategies for SEO and Marketing Synergy appeared…
Here is a recap of what happened in the search forums today…
Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop. The post Google Drops Breadcrumbs From Mobile Search Results appeared first on…
Google looks to have expanded its enforcement of its site reputation abuse policy to European regions this week. Google began enforcement in the US back in May but Google seems…
Yahoo seems to be testing AI Chat within its search results. The chat feature loads on the right side for your query. You click on it and it loads an…
Google is still testing its offensive page annotation feature in the Google iOS app still, but the good news is that the opt out feature does indeed work. Yes, it…
Google has removed the breadcrumb from the mobile search results, leaving only the domain in the search result snippets. The desktop search results will continue to have the breadcrumb and…
Microsoft is testing a new search filter menu option that lets you filter by real estate results. This shows up in the normal search menu below the search box.
Now when you use Circle To Search in Google, Google can now return AI Overviews to those results. Google said they are “expanding AI Overviews to more kinds of visual…
Want more buyers and sellers from Google without relying on Zillow or Redfin? Or more leads for listings that support your cold-calling and door-knocking efforts? Then, become skilled at real…
Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If you’d like to learn about the state of PPC in 2025,…
Travel SEO is about turning strangers into guests. But it’s no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing…
Data on the fastest-growing websites shows where all the traffic is going to and why The post Data On Fastest Growing Sites Yields Surprising Insights appeared first on Search Engine…
Take control of your WordPress websites with Multisite. Learn how to create a network and efficiently manage all your sites. The post How Use WordPress Multisite To Create a Website…
Google expands AI Overviews in Circle to Search, enabling instant insights from visual content on Android devices. The post Google Expands AI Overviews In Circle To Search appeared first on…
Here is a recap of what happened in the search forums today…
We may be seeing more Google search ranking volatility start to get heated starting this weekend, through January 20th and 21st (and maybe today). Some of the Google tracking tools…
Google has updated not just its site reputation abuse policy for clarification purposes, Google also updated the manual actions section for site reputation abuse. Again, these are just clarification changes,…
For the past month or so, Google has been showing map pins on Service Area Businesses within Google. Previously, Google did not show pins on businesses without a public address…
Learn about the new AI feature on Google Maps that lets you ask detailed questions about places on your mobile device. The post Ask Maps Is Google Q&A’s AI Replacement:…
Compare Shopify vs. WordPress to determine which ecommerce platform is the best for your online store.
Understanding the types of SEO out there can help you choose the right services to get your website in the spotlight. It also helps you to fix issues yourself and…
John Mueller of Google said that sometimes doing SEO can cause sites more problems with search and search rankings. Sometimes not doing SEO, might be better, John implies.
Google is testing an expandable brand store knowledge panel. So if you search for a brand like New Balance, Google will show a knowledge panel on the right with products,…
Google Business Profiles started to allow chat through texting and WhatsApp for businesses in international regions. Now, this feature seems to be rolling out to businesses based in the United…
Finding content gaps and focusing on user needs can help you increase engagement. Here are more tips.
Appear higher in Airbnb search results by adding amenities to your listing and responding to guests quickly.
Rich snippets are a type of Google search result that displays additional information like ratings or reviews.
Learn proven tactics to improve your organic CTR and drive more traffic from search engines to your site.
Get the latest on the Google antitrust case under Trump. Find out how the new administration is approaching antitrust enforcement. The post What Happens Next To The U.S. Vs. Google…
A post on LinkedIn asked why SEOs are recommending Schema structured data as way to rank better for AI search The post SEOs Are Recommending Structured Data For AI Search……
Search engines help users find webpages related to specific search terms (called queries). Understanding how search engines work can help you make your pages more accessible. And ultimately direct more…
Google updates site reputation abuse policy documentation, adding clearer guidance from FAQs to help ensure compliance. The post Google Updates Site Reputation Abuse Policy Documentation appeared first on Search Engine…
Here is a recap of what happened in the search forums today…
At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning…
Learn from the experiences of accomplished SEO pros to accelerate your in-house SEO career. Get insider tips and strategies for success. The post How To Accelerate Your SEO Career appeared…
Recently we saw Microsoft tricking searchers to thinking they were searching in Google and not on Bing.
In the Google Ads Performance Max search category, Google is now displaying “private search term.” Private queries are terms that have been searched for by fewer than 50 unique users…
Google is testing AI Overviews that offer a toggle to turn on and off translations and/or just show the translations by default.
Google’s John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, “This is also…
Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking…
Google’s documentation update contains subtle changes that provide insights into improving content for humans (and search engines) The post Google’s Documentation Update Contains Hidden SEO Insights appeared first on Search…