SE Roundtable

Google Ads (Formerly AdWords) Launched 25 Years Ago

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels…

Backlinko

AI Optimization: How to Rank in AI Search (+ Checklist)

When a potential user asks ChatGPT, Google AI, or Perplexity for recommendations, does your brand appear in the answer? Not just cited — actually mentioned in the response? That’s a…

SE Roundtable

Daily Search Forum Recap: October 22, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI released its…

Search Engine Journal

SEO Is Not A Tactic. It’s Infrastructure For Growth

When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine. The post SEO Is Not A Tactic. It’s Infrastructure For Growth appeared first on…

SE Roundtable

Google Local Profile AI Mode History Button

Google is testing showing an AI Mode history button within the local panel in Google Search. When you are viewing a specific business or organization, there may be an AI…

Ahrefs

96.98% of Clicks Happen in the Top 10 Search Results

To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of…

Search Engine Journal

Surfer SEO Acquired By Positive Group

French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.

SE Roundtable

Daily Search Forum Recap: October 21, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google told us…

SE Roundtable

Google Ads Experiments With Settings New Customer Value

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned…

Search Engine Journal

Google Announces A New Era For Voice Search

Google announced a revolutionary update to voice search that uses AI to make it faster and more accurate The post Google Announces A New Era For Voice Search appeared first…

SE Roundtable

Google Ads Text Guidelines Now Rolling Out?

Five weeks ago, Google announced a new feature named “Text’¬’­ guidelines’¬’­” at the Think Retail event. Google said these would roll out “over time this Fall.” Well, some are now…

SE Roundtable

Daily Search Forum Recap: October 17, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s head of…

Semrush

How We’re Driving LLM Visibility at Semrush

How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI SEO Toolkit. A systematic approach with real data.

Search Engine Journal

Google Reminds SEOs How The URL Removals Tool Works

Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first…

Search Engine Journal

Google Business Profile Tests Cross-Location Posts

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first…

SE Roundtable

Daily Search Forum Recap: October 16, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing now supports…

SE Roundtable

Bing Gains Support For data-nosnippet HTML Attribute

Microsoft has added support for the data-nosnippet HTML Attribute for Bing Search. This was previously not supported but yesterday, Microsoft announced it is “introducing the data-nosnippet HTML attribute.”

SE Roundtable

Google Ads API Version 22 Now Available

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns,…

Search Engine Journal

Google Says It Surfaces More Video, Forums, And UGC

In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC. The post Google Says It Surfaces More…

Backlinko

Entity SEO in the Age of AI Search

Websites have been the foundation of SEO strategy for 20-odd years. That’s changing with AI search. When someone asks ChatGPT for a product in your category, it doesn’t always crawl…

Backlinko

Semrush AI SEO: How to Audit Your AI Search Visibility

AI answers are taking over search. More people are turning to Google AI Overviews, ChatGPT, and Perplexity for recommendations. And if your brand isn’t showing up in those AI answers?…

SE Roundtable

Google Search Console API Update Speed Unchanged

Google’s John Mueller said that there was no change to how fast and frequently the Google Search Console API sends data. This comes after some are questioning the speed of…

Search Engine Journal

Are LLM Visibility Trackers Worth It?

Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand’s online visibility and success? The post Are LLM Visibility Trackers Worth It? appeared first on…

Search Engine Journal

Google Answers What To Do For AEO/GEO

Google’s Robby Stein explained what creators should consider in terms of AEO/GEO The post Google Answers What To Do For AEO/GEO appeared first on Search Engine Journal.

SE Roundtable

Google: Ads Coming Soon To AI Mode In EU

There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU….

SE Roundtable

Google Merchant Center Clarifies Misrepresentation Policies

Google has updated its Misrepresentation policy for both Shopping ads and free listings within Google Merchant Center. Google said the “update provides additional examples of what the policy covers, more…

SE Roundtable

New Google Ads Optimization Insights Recommendations

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and…

Search Engine Journal

Google Explains Next Generation Of AI Search

Google’s VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. The post Google Explains Next Generation Of AI Search…

SE Roundtable

Daily Search Forum Recap: October 13, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local results…

SE Roundtable

Google Goldmine Search Content Ranking System?

Have you heard of the Google Goldmine Scoring System? It supposedly looks at your page, your content, and Google gives it a goldminePageScore, title tag factor, body factor, anchor factor,…

SE Roundtable

Google Adds Help Page For Discover Feed Source

A couple of weeks ago, Google added a new help page titled Discover feed source overview. This page discusses those cards in the Google Discover feed and when Google gets…

Ahrefs

15 Ahrefs MCP Use Cases for SEOs & Digital Marketers

MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched…

Search Engine Journal

Google Quietly Signals NotebookLM Ignores Robots.txt

Google quietly signals that NotebookLM will not obey the robots.txt protocol. This how to block it. The post Google Quietly Signals NotebookLM Ignores Robots.txt appeared first on Search Engine Journal.

Search Engine Journal

Google Lighthouse 13 Launches With Insight-Based Audits

Google’s Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged. The post Google Lighthouse 13 Launches With Insight-Based Audits…

SE Roundtable

Daily Search Forum Recap: October 10, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles…

Search Engine Journal

AI Survival Strategies For Publishers

With search traffic flat and AI accelerating zero-click, publishers face a survival test that demands SEO maturity and sharper strategies. The post AI Survival Strategies For Publishers appeared first on…

SE Roundtable

Google Ads Missed Growth Opportunities Tab

Google is testing a new section within the Google Ads advertising console named “Missed Growth Opportunities.” This section shows you the “performance you could’ve achieved in the last year if…