Google Retailer Panel Deals & Loyalty Benefits & Shopping...
Google is now showing the deals and loyalty benefits details in the retailer/merchant knowledge panels. Plus, Google Shopping Ads show a “discount code” link that opens a dialog box with…
Google Discover Publisher Entity Pages With Follow, Social & ...
Google seems to be testing a new publisher entity landing page from the Google Discover feed. When you click on the publishers name from your Google Discover feed (it is…
Google Ads Continues Testing X Visits In Past Month Label
Google Ads is testing displaying how many visits a specific ad or website or landing page has received in the past month. The label would say, “X visits in the…
Google Tests Moving Follow Button Within Knowledge Panel Menu
Google is testing moving the follow button within the knowledge panels in Google Search from a primary button on the main search results page to within the three dots menu…
Google On Good Web Crawler Attributes
Myriam Jessier asked Google about what would be good attributes of a web crawler. In which both Martin Splitt and Gary Illyes gave some responses to.
14 prompt hacks to get 5x better answers from ChatGPT-5
Discover 14 practical ChatGPT-5 hacks to cut hallucinations, improve prompts, and get better answers for SEO, content, and marketing tasks.
Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP)...
On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes. The post Google: Why Lazy Loading Can…
Daily Search Forum Recap: August 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google expanded AI…
How to Rank in AI Search in 2025: 6 Tactics from Industry Experts
AI search traffic is set to overtake traditional search by 2028. Learn 5 proven tactics to improve your AI presence.
Semantic Overlap Vs. Density: Finding The Balance That Wins Retri...
Machines reward overlap. Humans reward density. This article explains why balancing both is critical for content optimization in retrieval-augmented AI systems. The post Semantic Overlap Vs. Density: Finding The Balance…
SEO “Chunk Optimization” is Overrated
Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search…
Ask An SEO: Should Small Brands Go All In On TikTok For Audience ...
Should small brands prioritize TikTok or Google? This week’s Ask An SEO reframes the question and focuses on what actually moves the needle. The post Ask An SEO: Should Small…
Report: OpenAI ChatGPT Sending 52% Less Referral Traffic (Do You ...
OpenAI made some updates to its ChatGPT systems, which are impacting the amount of traffic ChatGPT is sending out from its interface. Josh Blyskal from Profounds posted on LinkedIn that…
Google Tests Share Icon For For Search Results & AI Mode Agai...
Google is testing a share button and icon for the search results page again. We recently saw Google using a paperclip for this but now Google is sharing a button…
Google Ads Rolls Out Asset Studio (Beta)
Google seems to be rolling out the Asset Studio, in beta, to some advertisers now. I believe Google announced this at Google Marketing Live a few months back, and now…
Google To Replace Local Service Ads Badges With One Verified Badg...
Google announced it will replace the existing Local Services Ads badges, including Google Guaranteed, Google Screened, and License Verified by Google badges and icons with a new verified badge. This…
Google AI Mode Now In 180 Countries & Gains Agentic Features
Google has expanded AI Mode to 180 countries, up from being available in the US, UK and India. Google also announced new agentic capabilities and personalized responses, and a new…
Google To Begin Approving The First Google Trends API Application...
A month ago, Google announced the Google Trends API and allowed folks to apply to gain access to the API as an alpha release. Google then told us that SEOs…
Guest Posts: What They Are & How to Get Yours Published
Guest posts are articles you write and publish on other websites. Here’s how to get them.
Daily Search Forum Recap: August 20, 2025
Here is a recap of what happened in the search forums today…
Journalist Outreach: How to Earn High-Authority Links in 9 Steps
Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent? Journalist outreach is how you do it. And in 2025, it’s still one of the most effective ways to…
The B2B SEO Trap: Why High-Intent Visibility Can Still Underperfo...
Not all high-intent B2B traffic is sales-ready. Here’s how to better align visibility, content, and conversion without forcing visitors into a one-size-fits-all funnel. The post The B2B SEO Trap: Why…
Google Ads Search Partner Network Full Placement Reporting Is Fin...
Google Ads seems to be rolling out full placement reporting for the Search Partner Network (SPN). This is a feature advertisers have been begging and praying for, for probably 20…
Google Clippable Coupons Toned Down For Search Snippets
Google seems to have launched a more toned down version of the clippable coupons within the search result snippets. Now it just says “copy code” next to the percentage off,…
Google Ads To Update Child Sexual Abuse Imagery Policy
Google will be updating the Google Ads Child Sexual Abuse Imagery policy (CSAI)on October 22, 2025. The update will “improve clarity and transparency,” according to Google.
Tool Tracks Referral Traffic From ChatGPT vs Google: Can AI Catch...
A new tool from Tim Souo and Ahrefs at chatgpt-vs-google.com aims to show the growth rate of ChatGPT’s referral traffic compared to Google Search. Tim said the chart shows that…
Bing Updates Copilot AI Answer UX To Improve CTR?
Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a “read more” tab, which I assume Microsoft is testing to see if it…
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Anal...
However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible…
Why The Smartest Marketers Are Betting On Events
Learn why events are becoming the ultimate growth channel in 2025, how leading brands win with them, and the trends that will shape 2026
How to Grow Your Marketing Network (Without Feeling Salesy)
Networking doesn’t have to be awkward. Get practical, non-cringey tips for building strong relationships with other marketers that help open doors.
Google: Why CrUX & Search Console Don’t Match On Core Web Vit...
Google’s Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how page-view vs. URL-level methods lead to mismatches. The post Google: Why CrUX…
Daily Search Forum Recap: August 19, 2025
Here is a recap of what happened in the search forums today…
Standby As Google Cannibalizes Itself (While Also Devouring All O...
Google’s AI Overviews show how self-cannibalization works. Kevin Indig revisits product cannibalization with lessons from Apple, Netflix, Amazon, and what it means for marketers. The post Standby As Google Cannibalizes…
Are Google’s AI Travel Results Uncovering More Hidden Gems? [Data...
Smaller travel brands appear more often in Google’s AI results, yet major players still dominate. Here’s where challenger sites can focus for impact. The post Are Google’s AI Travel Results…
How to Track Your Google AI Mode Visibility with Semrush
Learn how to track your Google AI Mode visibility using Semrush. Analyze competitors, track rankings, and grow your presence in AI search.
Google AI Overviews Explain Overlay Tests Bottom Tray
Google AI Overviews has this feature where you can select the text in the AI Overview and an overlay with explain this, related images and copy text (sometimes other features)…
Why Google Chrome UX Report & Search Console Don’t Matc...
While I think SEOs spend way too much time and effort on Core Web Vitals, many do ask why does the Google Chrome UX report often not match what is…
Google Tests Vertical Images For Top Stories
Google is testing vertical images within the Top Stories section of the Google search results on desktop. We’ve seen vertical or portrait layouts for top stories on mobile, but I…
SEOs, Don’t Expect Access To The Google Trends API Soon
As you know, Google released the Google Trends API as an alpha release last month. And many SEOs have already applied for access. But if you are an SEO or…
Google Merchant API Is Replacing The Content API For Shopping
Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, that has been officially replaced by the Google…
Generative Engine Optimization: Growth Strategies and Metrics For...
As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other websites. That means digital marketing is shifting—from chasing clicks…
Google Makes Merchant API Generally Available: What’s New
Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio. The post Google Makes Merchant API…
How to Optimize Your Ecommerce Store for AI Search (7 Steps)
More of your customers are using AI to research products before they buy. Are you prepared? To put this into perspective: Last year, you might’ve searched “best bed sheets” on…
Daily Search Forum Recap: August 18, 2025
Here is a recap of what happened in the search forums today…
Google Search Ranking Volatility Cooled & Calmed This Weekend
It has been week after week of intensely heated Google search ranking volatility, and it is time I start reporting when the volatility cools or calms down. Well, this weekend…
Google Updates Google Ads API Documentation
As I briefly mentioned two weeks ago, Google has updated the Google Ads API documentation. Now, Google had told us what exactly was updated from the previous version. Google said…
Google Ads Language Targeting For Search Campaigns Going Away
Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google…
Search Everywhere Optimization: 5 Places to Optimize Beyond Googl...
And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for…
Google Ads New Preview Ad Link In View Asset Details
Google may have added a new convenient feature in the Google Ads console that lets you preview ads directly from the view assets detail screen. Clicking on the preview ad…
Tired Of SEO Spam, Software Engineer Creates A New Search Engine
A software engineer fed up by SEO spam in mainstream search engines creates a brand new one from scratch. The post Tired Of SEO Spam, Software Engineer Creates A New…
Google Ads To Accept Sports Betting Ads In Missouri
Google has updated its Gambling and games policy to now allow sports betting ads in the state of Missouri. This change is in effect as of August 15, 2025.
What Is Google AI Mode? (+ How to Optimize for It in 2025)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
How to Rank in Google’s AI Overviews: 7 Pro Tips
Ways to rank in AI Overviews include focusing on long-tail queries, carefully structuring content, etc.
JavaScript Explained for Beginners: What It Is and Why It Matters
What JavaScript is, how it works on websites, and why it matters for SEO, user experience, and site health.
Google Answers Question About Core Web Vitals “Poisoning”
Google’s John Mueller offered his opinion about a reported Core Web Vitals poisoning attack The post Google Answers Question About Core Web Vitals “Poisoning” appeared first on Search Engine Journal.
Local SEO Best Practices Aren’t Universal: Yext Study
A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study…
Daily Search Forum Recap: August 15, 2025
Here is a recap of what happened in the search forums today…
Googlebot Crawl Slump? Mueller Points To Server Errors
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. The post Googlebot Crawl Slump? Mueller Points To Server Errors…
Search News Buzz Video Recap: Google Volatility Continues, Prefer...
The Google search ranking volatility has not calmed down since the June core update and we are in mid-August and expecting another core update soon. Google launched the preferred sources…
AI-Powered Search: Adapting Your SEO Strategy
Ranking today takes more than keywords. Here’s how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem. The post AI-Powered Search: Adapting Your SEO…
Chartbeat: Traffic From Google To Publishers Stable Over Years
The studies we have thus seen from third parties have all said traffic from Google Search to websites has declined a lot since AI Overviews came out. But we have…
Google’s John Mueller Suggests AI SEO Acronyms May Lead To ...
Google’s John Mueller replied to a lot of the hype around all GEO, AIO, AEO, etc topics floating around the SEO space. John said on Bluesky, “The higher the urgency,…
Google Search Age Verification: Asking To Confirm You’re An...
Google Search started to roll out the age verification that it said it would begin doing a couple of weeks ago. Yes, it is not just YouTube, it goes across…
Google Looking Into Adding Analytics For Preferred Sources
Google recently launched the preferred sources for top stories within Google Search. But there is no way for publishers to know how many of their readers selected their website as…
Google Tests Loyalty Benefits Section In Merchant Knowledge Panel...
Google is testing adding a “loyalty benefits” section to the merchant/retailer knowledge panels. This would show on the right side of the page, under the description of the retailer.
Microsoft Copilot Links Local Reviews To Bing Competitor Google M...
It looks like Microsoft Copilot, formerly Bing Chat, is using Google Maps reviews for its local AI results. It also links directly to the Google Maps business profile listing when…
5 Best SEO Plugins for WordPress (Tried & Tested)
You don’t need an SEO plugin to help your website rank in Google. In fact, you can do more harm than good if you don’t know what you’re doing with…
Daily Search Forum Recap: August 14, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft says SEOs…
Branded GEO: How to Control What AI Says About Your Brand
A few months back, one of my clients pinged me on Slack and said: “We keep hearing on sales calls that ChatGPT says we don’t offer a feature we’ve had…
Microsoft: SEOs Need To Study Clicks To Conversions From AI Searc...
Fabrice Canel from the Microsoft Bing team said that search engines, like Bing, have “limited visibility” into the conversions after the click from AI search and it is up to…
Google Ads PMax Cost Toggle For Share Of Cost
Google Ads is reportedly rolling out a new cost toggle in the Performance Max reporting to show you the share of cost for each channel within your PMax campaigns.
Google Traffic Drops 50% After Site Hack; Recovery Can Take Time ...
An SEO consultant posted on LinkedIn that one of his websites saw a 50% decline in traffic in a two week period. This was due to the site being hacked,…
ChatGPT App Lets You Pick Google Maps Instead Of Apple Maps
OpenAI updated its ChatGPT iOS app to let you select Google Maps instead of Apple Maps as the maps provider for local results. I am told this is new as…
Google AI Overviews Testing Keyboard Shortcuts
Google is now experimenting with keyboard shortcuts to the overlay menu in the AI Overviews within Google Search. Rajan Patel, VP, Engineering for Google Search, said this is just an…
Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t ...
In an interview with Shelley Walsh, Duane Forrester shares how Agentic AI redefines SEO careers and which skills are worth developing now. The post Ex-Microsoft SEO Pioneer On Why AI’s…
Google Explains Why They Need To Control Ranking Signals
Gary Illyes confirmed that external signals like social shares are not used as a ranking signal because they are out of Google’s control. The post Google Explains Why They Need…
The Genius Marketing Strategy in Ryan Trahan’s 50 States Challeng...
Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of…
Daily Search Forum Recap: August 13, 2025
Here is a recap of what happened in the search forums today…
Google Top Stories Preferred Sources Is Live In US & India
Google has launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search Labs for a bit over six weeks. As I said…
Google Ads Performance Max Campaigns Gain Gender Exclusion
Google Ads has added the gender exclusions feature for Performance Max campaigns. This was previously announced last week and is now showing up in the Google Ads interfaces for advertisers.
Google & Bing Tests Search Title Expansion, Colors & More
Google and Bing are busy testing changing the search results snippets title. In one case, Google is expanding the title of the search result on mouse hover. In another case,…
Google Allows Dating & Companionship Ads In More Countries
Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads. Specifically, Google removed Bangladesh, Sri Lanka, Nepal, Pakistan and…
Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases B...
Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT.” Google explained they have used AI for a long…
AI Search Changes Everything – Is Your Organization Built To Comp...
Ranking without representation means you’re invisible. Bill Hunt outlines how to restructure for AI Overviews, entity alignment, and competitive visibility. The post AI Search Changes Everything – Is Your Organization Built…
Google Rolls Out ‘Preferred Sources’ For Top Stories In Search
Google is rolling out Preferred Sources for Top Stories in Search, letting you choose outlets to see more often. The post Google Rolls Out ‘Preferred Sources’ For Top Stories In…
GPT-5 Rolls Out: What the New Model Means for Marketers
OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.
Daily Search Forum Recap: August 12, 2025
Here is a recap of what happened in the search forums today…
Is AI Cutting Into Your SEO Conversions?
From AI Overviews to attribution loss, here are five reasons SEO conversions may be falling and how to check what’s hitting you hardest. The post Is AI Cutting Into Your…
Ask An SEO: The Metrics That Matter For Content Strategies
Content KPIs vary by business model. Adam Riemer breaks down which metrics really matter for driving revenue, leads, and brand growth. The post Ask An SEO: The Metrics That Matter…
Google Ads Updated 14 Policy Help Center Articles
Google has updated fourteen different help center documents, specific to Google Ads policy. Google said the updates “improved organization and readability” of those help center articles.
Bing Tests Recent Searches At Top Of Search Results
Microsoft is testing placing “Recent searches” at the top of the Bing Search results page. This is instead of it being placed at the bottom or the side.
Google From Online Stores Section In Search
Google is testing a new section in the Google Search results titled “From online stores.” We’ve seen a similar section for nearby stores but I am not sure if we’ve…
Google Search Energy-Saving Green Leaf Label On Product Listings
Google is now showing the energy-saving label with a green leaf icon in the product listings side panel within Google Search. We saw these on special compare and save type…
What happened when seoCon switched from multiple tools to a unifi...
Discover how seoCon streamlined operations, cut costs, and boosted client retention by switching from a fragmented toolset to SE Ranking’s unified SEO platform.
Google Merchant Center Ads Promotions Preview & Chat Checkbox
Google Merchant Center now lets you preview your promotions, your sponsored ads, before adding them. Google also added two check boxes to your customer service section for live versus chatbot…
Google Trends Stalled With Four Hour Filter
Google Trends seems to be broken or stalled over the past few hours. If you filter Google Trends for a specific region and then say only show me trends over…
How Search Engines Work [Explained]
Search engines crawl the web, store the discovered content, and then serve the most useful results.
Google Confirms That AI-Generated Content Should Be Human Reviewe...
Google’s Gary Illyes said that AI-generated content should have human editorial oversight. The post Google Confirms That AI-Generated Content Should Be Human Reviewed appeared first on Search Engine Journal.
What Is Query Fan-Out & Why Does It Matter?
Query fan-out is an AI search system process that splits a user query into multiple sub-queries to deliver a better response.
GPT-5 just dropped: Here’s what it means for your visibility in A...
GPT-5 just raised the bar for making the cut in AI answers. Optimize for these five benchmarks to stay ahead.