This IMHO interview explores Marie Haynes’ view of an agent-led future, and why the SEOs who master agentic systems early will hold a critical advantage. The post Well-Known SEO Explains…
Google announced it has updated the links in AI Mode to encourage searchers to click more. Google also introduced contextual introductions to embedded links in AI Mode responses.
Google announced that Preferred Sources is now rolling out globally, after launching just in the US and India in August, following its beta period in June. Plus, Google announced Spotlighting…
In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization.
Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search results ads. Microsoft Advertising search ads in Bing are…
Google has officially expanded the Web Guide to the “All” tab. Originally when it launched as a Search Labs beta, it was under the “Web” tab but as we saw,…
Learn the basics of AI search, how it‘s growing, and what it takes to appear in AI-driven results in 2026
Find out how WordPress & vibe coding can come together for rapid client website creation, under your agency’s brand. The post WordPress Meets Vibe Coding: White-Labeled Platform & API For…
Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers. The post Google Expands Preferred Sources & Publisher AI Partnerships appeared first on Search Engine…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its…
Kevin Indig reflects on his 2025 predictions, scoring the wins, misses, and lessons from AI’s first year of true deployment. The post Scoring My 2025 Predictions appeared first on Search…
Google has told us that core updates impact visibility within Google Discover, but that may have changed at some point. Andy Almeida from the Google Trust and Safety spoke about…
Google is testing incorporating Ads Advisor into the contact us page for Google Ads support. Google was doing this for policy disapproval support requests as well.
14 months ago, Google updated its documentation around its shopping related structured data warning not to generate your structured data dynamically through JavaScript. Yesterday, at the Search Central Live event…
Google updated its core update documentation to say it does smaller core updates and does not announce those updates. This is not new; Google told us this back in 2019….
Microsoft is testing moving the ad labels in the Bing Search results from the left side of the ad to the right side of the ad. I am not sure…
Learn how to measure and track your AI share of voice using Semrush, compare visibility with competitors, and take action to improve your AI presence.
Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk…
We ran an experiment to find out how fast new content can get cited in Google AI Mode & ChatGPT search.
Navigate the complex world of link building with our guide to finding reputable link building services in 2026 for long-term success. The post AI Overviews Changed Everything: How To Choose…
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. The post Google Confirms Smaller…
Here is a recap of what happened in the search forums today…
Google’s John Mueller said at the Google Search Central Live event in Zurich today that Google is still working on the next core update. This update should be out soon,…
An evidence-driven look at how paywalls can stabilize revenue, strengthen owned audiences, and reduce long-term dependence on volatile platform traffic. The post So You Want To Paywall? appeared first on…
A strategic framework for diagnosing organic traffic drops by separating tracking, brand, and SEO issues through smart data segmentation. The post Why Is Organic Traffic Down? Here’s How To Segment…
In this Ask an SEO, Adam Riemer examines why digital PR delivers a stronger business case than link-driven tactics built for ranking manipulation. The post Ask An SEO: Digital PR…
OpenAI has updated its spider/crawler it uses for ChatGPT, OAI-SearchBot. The AI company updated the description and details of the crawler information removing that it is used for links and…
Google’s Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources…
With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are…
Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads….
Google rolled out Ads Advisor and Analytics Advisor a few weeks ago and did you know that it can reference and cite third-party external sources, outside of just Google’s own…
Google announced today at the Search Central Live event in Zurich that Search Console is rolling out more granular data. Google launched weekly and monthly views in Search Console for…
The best AI content marketing tools include Semrush‘s AI Visibility Toolkit and ChatGPT.
An entity is anything with a unique identity and can be clearly defined, such as a place, person, or concept.
Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
Google announced it is adding social channels within the Google Search Console Insights report. This “lets you review Search performance of social channels associated with your website directly within Search…
Google is testing integrating Search Live (Gemini Live – voice search as you talk) in AI Mode. Plus, this version shows citation cards as part of the answer, as you…
It was a heated weekend, the Google Search ranking volatility was pretty heated and there was a lot of chatter within the SEO industry. Not all the tools are showing…
Business Insider posted a disclaimer about a new AI pilot where it will use “a custom GPT to help publish quick news stories.” This custom GPT was trained on the…
New evidence shows how LLM interfaces convert publisher authority into in-answer influence rather than measurable traffic. The post Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1] appeared first on Search…
Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search text ad into a text ad with an image…
Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the search result listing and/or ad.
Google CEO Sundar Pichai explained why understanding AI starts with seeing the bigger picture around it. The post Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI appeared…
Here is a recap of what happened in the search forums today…
This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google’s home page search bar added a new…
Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be…
Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor…
If you look at some of the profiles/sites in your Google Search Console performance reports, you may notice a significant increase in the average position being reported. This happened when…
Google Merchant Center is now beta testing regional member pricing, where you can offer different member prices based on the shopper’s regions. This will essentially override the member price in…
Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface. This button, in this example, shows the text…
Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices. The post Complete Crawler List…
Learn how top agencies optimize for AI-driven search. These GEO & AEO campaigns reveal what works for earning citations, rankings, and high-intent AI traffic.
This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: Google…
Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. The post Cloudflare Outage Returns, Triggering Fresh Wave Of…
Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally. The post Google Maps Lets Users Post…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings…
When GenAI engines rank chunks instead of pages, your long-term visibility depends on how well you balance foundational SEO with new retrieval and trust signals. The post The New Structure…
CMOs must design 2026 SEO budgets that balance defensive stability with offensive growth across AI and GEO channels. The post How CMOs Should Prioritize SEO Budgets In 2026 Q1 And…
I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late yesterday. The SEO community started chattering about it over the past several…
Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp,…
Google is adding more AI features to Google Discover, specifically pushing people from articles in Google Discover into Google AI Mode. When you click on an article from Google Discover…
I know, we just reported the page indexing report within Google Search Console is very delayed, about two weeks. Well, it is still delayed two weeks, I thought it would…
Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and gives you options to click search…
The Internet Archive’s new WordPress plugin provides an easy way to bring the Archive into the SEO workflow The post 5 Reasons To Use The Internet Archive’s New WordPress Plugin…
Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in…
Google’s Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists. The post Google Year In Search…
Learn how to track visibility with Google AIO using easy-to-follow steps for improved online presence and site performance. The post Google AI Overviews: How To Measure Impressions & Track Visibility…
AI chat is the number one source B2B buyers use to shortlist software. Not review sites. Not vendor websites. Not salespeople. AI chat. G2’s 2025 survey of 1,000+ decision makers…
Here is a recap of what happened in the search forums today…
Kevin Indig’s 2026 predictions reveal the end of AI dashboards, the rise of agentic SEO, and a web divided between bots and verified humans. The post 7 SEO, Marketing, And…
Bill Hunt outlines how leading brands close the search equity gap by linking discoverability, governance, and measurable financial impact. The post The Search Equity Gap: Quantifying Lost Organic Market Share…
Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it…
Google has launched a new link on some search / sponsored ads named “Products at this location.” Google confirmed this “relatively new feature” and can show up on listings for…
Google is pushing even more ways directly into AI Mode from the main Google home page’s search bar. Now when you select to upload an image or file, it will…
Google has been saying that no one uses the LLMs.txt file, that Google won’t use it, that it can be useless, and you probably should noindex it if you do…
Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be…
For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short…
Semrush rolled out its biggest wave of AI features in 2025—across SEO, content, ads, PR, and AI visibility. Here’s a closer look at the upgrades reshaping how marketers plan, optimize,…
LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start.
Here is a recap of what happened in the search forums today…
Learn the differences between XML and HTML sitemaps, their impact on crawlability, and when each makes sense for your site’s structure. The post Ask an SEO: Is An XML Or…
Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community…
It is already December, can you believe it and even crazier, I’ve been doing this for 22 years! Where does the time ago. In any event, we had some serious…
Google’s Gemini 3 and Nano Banana Pro is now available in AI Mode in 120 countries and territories in English. This expands it from Gemini 3 in AI Mode’s initial…
New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared…
AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers The post Bing Shows What Signals Matter For…
Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. The post Google’s Mueller Says…
This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: ChatGPT…
AI search is reshaping how ecommerce brands get discovered. One week, your products show up in ChatGPT. The next week, they’re replaced by competitors. For many brands, this uncertainty can…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had a…
Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys. The post The Impact AI Is Having On The Marketing Ecosystem…
We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI…
OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and…
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He…
I know Google said on November 18th that Gemini 3 was “shipping in Search on day one.” But no, it shipped on November 26th instead. Nick Fox, SVP at Google,…
Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy,…
Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage…
Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content…