Google: Scaling Gemini For Consumers Biggest Focus Of 2025
Google’s CEO, Sundar Pichai, reportedly held a meeting for its employees where he spoke about the upcoming challenges in 2025 and how important it is for Google to ship AI…
Google’s CEO, Sundar Pichai, reportedly held a meeting for its employees where he spoke about the upcoming challenges in 2025 and how important it is for Google to ship AI…
Google often shows images in the knowledge panels within the Google Search results, but when you click on them, they often load smaller in an overlay window. It seems Google…
Google is now testing titled sponsored search ads in the Google Search results with “Find related products & services.” And as you guessed it, those buttons lead to more search…
I am not sure I’d call this new, because I believe I’ve seen this numerous times before, but Google has two AI Overview rendering animations. One for when you are…
Just one week after the November 2024 Core Update finished rolling out Google announced the… December 2024 Core Update!
Google CEO outlines 2025 plan to make AI apps like Gemini the interface for how users search. What does it mean for publishers and SEO? The post Google CEO Describes…
Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO…
Google’s Gemini Deep Research erodes website earnings by removing the need for consumers to visit review sites. The post Google Gemini Deep Research May Erode Website Earnings appeared first on…
Google’s new documentation explains how using a CDN can negatively impact crawling The post Google Explains How CDNs Impact Crawling & SEO appeared first on Search Engine Journal.
Google reviews play a huge role in a brand’s success. Especially positive reviews. That means it’s a good idea to think about how to get more Google reviews for your…
Publicly launched in February 2024, Bluesky is a microblogging social network, widely considered an alternative to X/Twitter. During the invite-only stage, Bluesky attracted an audience of 3 million registered users…
Google’s John Mueller says temporal anomalies can affect Googlebot crawl The post Google Says Temporal Anomalies Affect Googlebot Crawl appeared first on Search Engine Journal.
The verdict is in on Google’s December 2024 updates. SEO and publisher responses share common themes. The post Google’s December 2024 Updates: Final Results appeared first on Search Engine Journal.
I’ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy…
Here is a recap of what happened in the search forums today…
Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can…
Here are 21 Google search tips that will help you: Refine your searches to get the right answers faster Search the web without typing a query Discover cool things you…
Google’s December 2024 spam update was completed yesterday at 2pm ET, but it had a busy and volatile week, burning through Christmas and the week. Google rolled out new AI-organized…
Explore the impact of Wikipedia on SEO and Google’s Knowledge Graph. Discover how to use Wikipedia for keyword research, content planning, and successful internal linking. The post Wikipedia And SEO:…
Google Search is testing showing a “nearby stores” section that has an embedded map with a “more options” button that leads to a local pack. This is instead of showing…
I always find it funny how I have so much to write about, day in and day out, on the topic of SEO and search marketing. I mean, fundamentally SEO…
Google is testing showing a section under the Local Service Ads for call out extensions or other extensions. This increases the visibility of these already super-visible Local Service Ads.
Google Ads has quietly launched a new brand report. The brand report “is a dedicated brand advertiser experience that provides you with deduplicated reach and frequency metrics across your campaigns,”…
Microsoft is testing a squared off search bar on the Bing home page. Normally the search bar is curved around the edges but for some reason Bing wants to try…
Google has completed the rollout of the December 2024 spam update after a seven-day rollout cycle. This update started on December 19, 2024 and 12 pm ET, and was completed…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s December 2024…
The Google December 2024 spam update seems to have burned through the Christmas holiday, with high volatility on Christmas eve and day. I saw comments from site owners and creators…
Google has relaxed its inconsistent language policy within Google Merchant Center to allow some languages between your product feed and your website language not to match. Google wrote, “we are…
Apple has issued a motion of intervention in the DOJ vs Google antitrust case, specifically in the remedies side to help Google fight the default search agreement it has with…
There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match turned on, even when that campaign may have used…
Every year I like to cover how I spot Googlers, like John Mueller, but yes others, working and communicating with the SEO community on Christmas Eve and Christmas day. This…
Not sure if Moz is the right SEO tool for you? Explore our top 10 Moz alternatives to boost your digital marketing strategy and find the perfect fit for your…
Here is a recap of what happened in the search forums today…
Google Ads updated its abusing the ad network policy to say it will disapprove ads can take “actions on ads relating that might violate Spam Policies for Google Web Search.”…
Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview…
Google has officially rolled out AI organized results for restaurants related queries. We’ve launched a new way to get dining recs on Search. If you’re looking for something like ‘restaurants…
Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand…
Google has posted a new help section for Google Merchant Center, a Merchant Center Next Glossary. This glossary defines key Merchant Center terms and links you to related articles with…
Staying ahead has never been more crucial. Explore these actionable strategies and tactics to ensure your success in the new age of search. The post 10 Strategic SEO Insights &…
Discover everything about Google AI Overviews. We’ve put together everything to learn about how they work now, the latest updates, and how they’ve changed over time.
Finding competitor keywords is essential to building your SEO strategy. Why? Because they show what’s working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, we’ve spied…
What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. This can help it rank (appear…
Here is a recap of what happened in the search forums today…
On Thursday, December 19th at 12 pm ET, Google began its release of the Google December 2024 spam update. It seems like that update kicked into gear the day or…
Google has offered up its remedies over its antitrust case with the Department of Justice – it was forced to, it didn’t want to. Google said it will appeal the…
27 Up-to-Date Sales Statistics for 2025
Google is now showing payment options on some retailer’s knowledge panels. This comes after Google started asking for the payment options a business accepts in Google Merchant Center, although, it…
Google Ads seems to be testing showing search ads in the Google Search results without ad copy, without the ad description text you added to your ads. I guess Google…
Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. The post Google Reveals Top Searches Of…
Microsoft is testing a new section in Bing Search titled “How to pick.” It helps you figure out what product you should pick, by breaking down the options and configurations.
Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section…
Watch on-demand, as we unveil groundbreaking findings from GatherUp’s November 2024 survey of over 1,200 Americans. The post Insights From 1,200 Consumers: How Reviews Drive Local SEO Success [Webinar] appeared…
Christopher Caparoso The year is almost over, but SEO is anything but restful. In this roundup, you’ll learn about major announcements, big changes, and how some of the community’s top…
Stay ahead with voice search SEO. Understand the rise of voice assistants and how they are changing the way people search. The post Voice Search SEO: How Does It Work?…
Stay ahead with voice search SEO. Understand the rise of voice assistants and how they are changing the way people search. The post Voice Search SEO: How Does It Work?…
Get insights into the CMS market share and learn why it is important for SEO professionals. The post CMS Market Share Trends: Top Content Management Systems (Nov. 2024) appeared first…
And now we have the Kwanzaa decorations live in the Google Search results. Just search for [Kwanzaa] to see them. Google also went live with the Christmas decorations today and…
Christmas is around the corner and Google finally posted its Christmas decorations in Google Search today. We already have the Hanukkah decorations live and now we have the Christmas decorations…
Google proposes relaxing search distribution agreements after court loss, rejecting DOJ’s demands to sell Chrome and Android. The post Google Offers To Loosen Search Engine Deals In Antitrust Response appeared…
Take advantage of the growing popularity of voice search. This guide will help you optimize your website for voice assistants and increase your online presence. The post Voice Search Optimization…
An analysis of how Google’s “HCU” signals may influence website rankings during a core algorithm or spam update. The post The HCU Effect In Google Updates appeared first on Search…
Faceted navigation allows users to refine their search results by applying multiple filters at the same time.
Here is a recap of what happened in the search forums today…
Google has finished rolling out the December 2024 core update, it finished super fast and was incredibly volatile. The volatility started over the weekend but lasted throughout the whole update….
Google is testing a new style of sitelinks again (I cover these way too often). This one turns the sitelinks into shades / gray buttons.
Google Search will roll out an ‘AI Mode’ within Google Search that will look “nearly identical to its Gemini AI chatbot” according to some reports. We also saw sources post…
Google seems to be testing adding buttons/links to nearby hotels and restaurants directly at the top of a Google Business Profile listing. This may be related to the Digital Markets…
Microsoft has this “studies of” carousel in the Bing Search results. It can help you find content that helps you prepare for a specialized exam or course, of sorts.
Google rolls out December spam update, expected to take a week to complete, capping off a year of aggressive spam measures. The post Google Launches (Final?) Spam Update Of The…
Study finds AI web crawlers are gaining ground on traditional search engines, reshaping how websites need to optimize their content. The post AI Crawlers Account For 28% Of Googlebot’s Traffic,…
I ran this test for two reasons: As a human being, I want to use the best search engine around. I spend my life on the internet. I want…
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to uncover 2025 priorities and challenges. The post SEO in 2025: Your…
Blogging can be a fun pastime—or it can be a profitable side hustle. For some, it can even turn into a lucrative, full-time job. So, what separates the hobbyists from…
Here is a recap of what happened in the search forums today…
Need help analyzing your competition to find ways to outperform them? You’ve come to the right place. Check out our list of the top competitor analysis tools for 2025. How…
Looking to boost your website’s visibility? Find out how to move from page 2 to page 1 in search results with effective SEO techniques. The post Ask An SEO: How…
The Google December 2024 core update quickly and brutally finished rolling out yesterday at around 2:00 PM ET. It took just over 6 days to roll out, starting on December…
There are a number of reports of Google Business Profile listings in Google Maps coming up broken. Google seems to be showing half of the listing, with flickering maps portions,…
Measure the success of your SEO internal linking strategy by tracking these key metrics to determine if your internal links are paying off. The post 8 Metrics To Measure The…
A frank assessment of the significant changes in search and what SEOs should be paying attention to right now and in 2025. The post A Candid Assessment Of AI Search…
Don’t miss out on 1 billion potential customers. Discover how prioritizing accessibility can drive revenue and improve your SERP ranking. The post 18 Essential Accessibility Changes To Drive Increased Website…
On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.
In any case, they are 15 of my top finds, complete with example workflows and use cases. Here they are, in no particular order: Here’s a tool that needs little…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google search…
What qualities set you apart from a typical vendor? Check out this guide on how you can become a trusted partner of your enterprise clients. The post What An Enterprise…
Mark Williams-Cook gave an unbelievable presentation at SearchNorwich named Improving your SEO with conceptual models. Lucky for you and me, this presentation was posted on YouTube for us all to…
Forbes has reportedly fired some of its freelancers for some stories over its ongoing issue with Google’s site reputation abuse policy, aka parasite SEO. The Verge wrote, “Forbes will stop…
Google is testing a much richer experience for things to do style queries. Instead of showing a calendar box, text format with image boxes, Google is testing showing this rich…
Google is testing another search result snippet interface change, this one is when you hover your mouse over the snippet, it adds a shadow effect to the snippet.
Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page. Ginny Marvin, the Google Ads Liaison said, “We’re conducting…
Discover the top hosting trends for 2025 and how they can transform your agency’s services. Learn to deliver scalable, secure, and future-ready solutions for clients! The post 10 Hosting Trends…
Microsoft enhances Bing search with new language models, claiming to reduce costs while delivering faster, more accurate results. The post Bing Search Updates: Faster, More Precise Results appeared first on…
Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the site’s normal navigation, meaning users and search engines can’t find them by…
It wasn’t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and…
Google releases official documentation on managing faceted navigation, warning websites about SEO risks of poorly implemented filtering systems. The post Google Formalizes Decade-Old Faceted Navigation Guidelines appeared first on Search…
Here is a recap of what happened in the search forums today…
Kevin Indig shares his successes and challenges in this year’s review. Discover how he achieved his goals and what lies ahead in the coming year. The post 2024 Annual Review:…
Jonathan Jones attended the Google Search Central Live event in Zurich last week and posted excellent and detailed notes about the event, including a bit more on the more often…
Google’s John Mueller reiterated in a big way that SEOs and site owners should not spend time disavowing “toxic” links. He said it is a “billable waste of time” to…
Google has repurposed its 2014 blog post on faceted navigation best practices (which we covered a decade ago) and created a new help document page named Managing crawling of faceted…