What Is a Marketing Funnel? Complete Beginner’s Guide
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework…
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework…
Google’s November 2024 core update was finally completed this week…
The Google November 2024 core update finally finished rolling out yesterday at around 1:30 PM ET. It took over 23.5 days to roll out, starting on November 11, 2024 at…
With all this talk about clustering and canonicalization today, what about if you get it wrong, or your CMS breaks and serves the wrong thing to Google? We know how…
As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained how Google Search’s clustering technology works with its localization technology. The answer…
As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained what he called “marauding black holes” in Google Search. Where Google’s clustering…
Did you know that Google uses around 40 different signals to perform canonicalization in Google Search? This not only includes numerous type of redirects, the rel canonical attribute but also…
Google’s John Mueller explained the difference between clustering and canonicalization within Google Search. He said, “Clustering is basically taking the pages that we think are the same. And then canonicalization…
Grow your local customer base by making your business visible in local search. Learn the essentials of local SEO.
Learn effective SEO strategies for optimizing single-page applications and get key insights into tackling issues with JavaScript-based sites.
The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, we’re going to show you exactly how to maintain your SEO the…
Google reveals it uses about 40 different signals to choose canonical URLs when dealing with duplicate web content. The post Google Uses About 40 Signals To Determine Canonical URLs appeared…
Video ads are promotional videos often used on social media to drive awareness and conversions.
In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even…
Google warns websites about error pages creating “black holes” that can permanently remove content from search results. The post Google Warns Of Duplicate Content “Black Holes” Caused By Error Pages…
Here is a recap of what happened in the search forums today…
Discover the power of brand tracking software to monitor your brand’s performance, improve customer loyalty, and stay ahead of the competition.
Google announced a new set of Google Ads policies for dating and companionship that will go into effect on March 4, 2025. Along with the new policy, advertisers will be…
Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization….
Google Ads is testing new offers for agencies and advertisers, trying to find impactful incentives for agencies who sign up new advertisers in Google Ads. This information comes from Ginny…
Learn how metadata on photos can boost your website’s rankings in search engine results in this week’s Ask An SEO. The post Ask An SEO: How Does The Metadata On…
As Google continues to test its shopping / e-commerce card format, Google is now testing replacing the “popular stores” section with a “Where to buy” section. I mean, it seems…
Google is testing “view all” buttons in the Google Search results, maybe shopping oriented results, next to search result listings that lead to shopping category landing pages. The view all…
Jumping into SEO without a game plan can waste time with little payoff. These daily, weekly, and monthly checklists will help you stay on track. The post SEO Maintenance: A…
Google clarifies robots.txt best practices and explains when to use robots.txt directives and noindex tags for SEO. The post Google On Robots.txt: When To Use Noindex vs. Disallow appeared first…
Watch on-demand as we explore real-world strategies to increase brand search volume, backed by proven case studies from top brands. The post Drive Over 150K A Month In Brand Search…
Here is a recap of what happened in the search forums today…
We are now over a week past the estimated time the Google November 2024 core update was expected to be done and it seems to still be causing a lot…
Google announced that it has modernized and refreshed the emails that are sent out from Google Search Console. Google wrote, “Starting today your Search Console emails are looking more modern…
Bing Search can now place a button under a search result snippet that triggers a site command to restrict the search results to only show results from that domain. The…
We knew Google’s web rendering service (WRS) does its own thing with caching but now a new post from Gary Illyes and Martin Splitt of Google said the “WRS caches…
Google has a newish way to search for events in specific regions. If you do a search for events in a region, like Las Vegas, Google will then try to…
Learn how to get more Instagram followers by optimizing your profile and boosting your content strategy. Discover AI tools that can help you grow your follower numbers faster than ever…
High-quality digital content can improve your reach, build customer relationships, and grow your business.
Google recommends hosting website resources on CDNs or subdomains to preserve main site’s crawl budget for better indexing. The post Google: Host Resources On Different Hostname To Save Crawl Budget…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just because you…
Explore the reasons behind Google’s decreasing market share in the EU. Learn about the lawsuits, regulations, and competition affecting Google’s dominance. The post Why Is Google Losing Market Share In…
Google’s John Mueller responded to a question on why a company is not ranking for its new brand name, saying, “Just because you call your company something doesn’t mean it’ll…
Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also include your first-party consented, hashed customer data, and your tag-based user identifiers, Carly…
Google is testing a new video format for some YouTube videos that provide “easy to digest” summaries of YouTube videos based on the users queries. This is a pilot that…
Google seems to be testing underlining the title, link and domain in the search result snippet when you hover your mouse cursor over the snippet. Generally, Google will just highlight…
Google’s Gemini is testing a new format for showing sources and links, a format that gives publishers and content sources more visibility in its AI answer engine. Google Gemini’s AI…
Explore how structured data shapes SEO and AI in 2024, enhancing search visibility, AI discovery, and user experiences with new rich results and knowledge graphs. The post Structured Data In…
Data from 140,000 WordPress sites reveals which plugins users judge to be the best and most trustworthy The post Scan of 140K Sites Reveals Best WordPress Plugins appeared first on…
Maximize your website’s performance by choosing the right hosting provider. Learn about the common problems and features to consider. The post Maximize SEO Efforts: How To Fix Website Issues That…
Explore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search…
Here is a recap of what happened in the search forums today…
Today marks the 21st year anniversary of when I started this site, the Search Engine Roundtable…
Drive sales and maximize your online presence with WooCommerce for WordPress. Learn how this plugin can provide the features you need for ecommerce success. The post WooCommerce SEO: The Definitive…
Here is the big Google Webmaster report for the past month, including the launch of the Google November 2024 core update that has ventured into December, passing Thanksgiving and Black…
Google Chrome has a way to see site engagement metrics for your personal browser usage across the sites you visit. It shows the origin URL, base score, bonus score and…
Google is now showing animated tutorials for some math solver questions in Google Search. Math solver is not new but I think the animated tutorials are. And if they move…
We recently spotted Google testing a new e-commerce / shopping card format at the top of the results. Now it looks like Bing is testing its own version of this…
In April 2022, Google Business Profiles added performance metrics for direction requests, website clicks, bookings, products and food orders. Well, it seems like food orders are no longer being tracked…
See how AI Overviews reshaped search in 2024. Learn from last year’s trends, challenges, and niche insights to get your SEO strategy ready for 2025!
Google AI Overview citations were generally stable in October and November but growth in more granular queries surged The post New Report Shows AI Overviews Trends Are Stabilizing appeared first…
Google Chromium documentation exposes the truth about Chrome Site Engagement Metrics and their purpose The post How Chrome Site Engagement Metrics Are Used appeared first on Search Engine Journal.
Google removes sitelinks search box documentation, marking full deprecation of the legacy search feature. The post Google Removes Sitelinks Search Box Documentation appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s November 2024…
SEO analytics involves digging into your site’s data to see how it’s doing. You track metrics like traffic, rankings, and user behavior to figure out what’s working. And what’s not….
Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span of adults hovering at just over 8 seconds,…
Happy Thanksgiving and Black Friday! The Google November 2024 core update is not done rolling out yet – it should have been. And yes, we are still seeing heated volatility…
Google told us that the Sitelinks search box would stop working within Google Search on November 21st. Well, it finally stopped working a week later on November 27th, in the…
Google has launched a new report form in Google Maps to “report business conduct.” Specifically, this form is to report businesses that offer incentives in exchange for reviews, or pressuring…
Google has updated its Google Business Profiles guidelines to say that businesses associated with products or services that require the customer to be a certain minimum age are not permitted…
Google’s John Mueller said he was generally in favor to the idea of giving prior notice to receiving a manual action, but he said “it’s challenging.” John then explains that…
Bing Webmaster Tools shows search data for Bing Search and Yahoo Search but not OpenAI’s ChatGPT search feature. I actually forgot that Bing Webmaster Tools has Yahoo Search data but…
Google is testing displaying a button in Google Search to load more ads. The button reads, “More sponsored results” and when clicked, it can load more ads, if Google has…
Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short…
Here they are, starting with those with confirmed dates for 2025. Next event: April 10-11, 2025Location: Brighton, UKPrices: £275 (+VAT) BrightonSEO is a search marketing conference held twice a year…
Learn how to rank higher on Google by focusing on search intent, building backlinks, and much more.
Today is Thanksgiving in the United States, so I was planning on not posting anything – since most of you just want to enjoy your time with your family. But…
Google requires businesses selling age-restricted products to have physical storefronts to maintain Google Business Profiles. The post Google Business Profile Update Targets Delivery Of Age-Restricted Products appeared first on Search…
As UK search habits evolve, Google’s reach softens slightly while concerns about AI-powered search results persist. The post Google Search Sees UK Decline, Users Express Low Trust In AI appeared…
Learn how to communicate your SEO work and demonstrate its value to stakeholders with data-driven and well-crafted reports. The post SEO Reports: Which Metrics Matter & How To Use Them…
Need a widget for your website to extend its functionality? Here are some helpful tips and the best widgets that will help you make any idea a reality.
Here is a recap of what happened in the search forums today…
Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses…
Many businesses tend to communicate with their customers through videos. But do videos impact search rankings? Here we delve into this complex question.
There is some speculation within the SEO and search community that Google’s search results have recently become more personalized and tailored. This is based on people comparing the search results…
Google Ads has a new column named “conversation started” for message assets, like WhatsApp messaging, through Google Ads. Clicking on a WhatApp button in Google Ads will trigger the “conversation…
A couple of weeks ago, we spotted Google testing large thin fonts for the search results. Now I am seeing Google testing large thick and chunk fonts for its search…
Two years ago, we saw Google playing videos, mostly YouTube videos, in an overlay that really gave almost zero incentive for the searcher to click over to the YouTube page….
Google has slightly updated its Google crawlers and fetchers documentation to say that it will pick the protocol, HTTP/1.1 and HTTP/2, that “provides the best crawling performance” for Googlebot. In…
Google is testing swapping out the blue buttons within the local pack with gold buttons. In this example, the blue call phone icon is now in a gold color, on…
Use Bing to your advantage by capturing unique niche traffic. Learn about Bing’s audience, advantages, and the best SEO tactics for this search engine.
Thanks to the following founders for sharing feedback on this guide: You already know that you need SEO, but it’s worth reiterating the benefits. SEO can help you: Some startups…
Robots.txt just turned 30! Discover how this simple file still plays a crucial role in controlling how search engines crawl your site. The post The Modern Guide To Robots.txt: How…
Google removes hotel maps and features in three European countries, testing simplified search results amid EU regulatory requirements. The post Google Tests Bare-Bones Hotel Search In Three EU Countries appeared…
The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions. Parasite SEO usually occurs when users…
Here is a recap of what happened in the search forums today…
Discover the connection between brand building and SEO success. Explore how product marketing skills and insights can enhance organic traffic and drive revenue. The post SEO + Product Marketing =…
The Google November 2024 Core Update launched two weeks and a day ago, and it should be confirmed as done rolling out any minute now but starting yesterday, we are…
Google announced it will be testing more changes for the Digital Markets Act (DMA) in Europe to try to help airlines, hotel operators, and small retailers and not just “large…
Two and a half years ago, Google added a portal-like feature to the Google Search results named “Explore.” It showed up after you scrolled through the Google Search results page…
A few months ago, Google Search Console added the ability to control your Google Merchant Center and product shipping and return policies. Well, it seems like Google will be removing…
Google is testing showing Local Service Ads directly in the Google local pack. They are labeled as sponsored, but they can now show at the top of bottom of the…
In August, Google introduced Google Search Console recommendations but it slowly rolled it out to more and more users over time. Now, Google has fully rolled it out and if…
Brand voice refers to your brand’s unique personality reflected across all its touchpoints. Read this A-Z guide and learn how to create your own.
Google has confirmed there are latency and slowness issues with the Google Ads console. The issues started a couple of hours ago and are continuing throughout now.