Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you…
In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client. I’ll share my SEO proposal template based on my…
I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which ~80%—90% are SEO content. Altogether, they receive an estimated 121,000 monthly…
There’s a long-term trend of companies bringing SEO programs and expertise in-house. Companies usually want someone who is invested in the long-term success of the company and who can collaborate…
For most small businesses and those just starting out, this is hardly affordable… Luckily, there are a few ways to bring this cost down without hiring amateurs. I’ll explain how…
Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s…
Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account…
The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business. In this article, I’ll explain the basics…
To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that…
Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on…
What are Patches? Patches are fixes for your website that you can create and make directly in Site Audit issue reports. Did your pages get flagged for having too-short meta…
One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to…
Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer…
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff…
To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015…
In fact, you should combine them for greater effectiveness in your marketing. Two main reasons: 1. Content marketing and SEO are like peanut butter and jelly—they work well together Content…
In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new…
Ups and downs, peaks and troughs. If we’re doing our job properly, we generally expect traffic to trend upwards over time, but in any given month, it’s difficult to say…
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t…
Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them….
SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people. To write this guide to…
I mean, Ahrefs is a fairly mature brand in the SEO industry, and most of our channels are measured in millions: So when we reached that 10k milestone I felt…
It works like this: Let’s dive in. There are many reasons SaaS companies should focus on SEO. These include: Some common SEO challenges include: Here are a few examples of…
The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track…
Hack The Box used Ahrefs to execute multiple SEO initiatives for their website, including a site-wide content refresh initiative in 2023. Their most prominent achievement is a 600% increase in…
Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from…
Enterprise companies get a lot of links naturally. While they may have some challenges with link building, these companies also have a ton of opportunities because of who they are…
For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google…
If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it? In…
In this article, I’ll share the structures of some real-world agency reports that have been shared with me and how different size agencies approach SEO reporting. SEO agencies juggle multiple…
They have a special place in content marketing and SEO history. They were among the early champions of inbound and content marketing and living proof that SEO is a great…
Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find…
But if you repurpose it, you can make it go the extra mile. Content repurposing is the practice of reusing all or parts of existing content. This usually involves changing…
To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. The most common responsibilities I found are: It seems like SEO specialists are expected to…
SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out…
In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus on first to get results quicker. To accelerate SEO…
The issue will show in the Page Indexing report in Google Search Console. This is how it looks. When I check on one of our pages with this issue, I…
Below, I’ll walk you through a 7-step process to do exactly that. Having clear goals keeps your team unified toward a specific direction. For example, if your boss allocates $5,000/month…
Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here…
But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. SEO is changing…
Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking…
For instance, here’s a popular SEO guarantee: And another possibly too-good-to-be-true guarantee: Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount” of “naturel” backlinks 🙄 Sarcasm…
But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive…
SEOs shouldn’t assume these are ranking factors or that they’re even used in rankings. Read more ›
This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are…
Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them,…
They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can…
In this article, I’ll use my 10 years of SEO agency experience to give you the inside scoop on the most trusted tools SEO agencies use to provide their clients…
With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for…
No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of…
Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends. To use AI in the best way (and avoid the mistakes…
Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance, report to stakeholders, and take the right kind of action…
When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS). If someone sends mail to your old address,…
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends. Learn more Check out more resources on…
Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community. Using this knowledge,…
There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips. Once you know how…
HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans….
Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not…
Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you…
Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them,…
In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you…
And while I enjoy deep work, a few times a year I get the urge to leave my desk and go socialize with other human beings—ideally on my employer’s dime…
I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been…
If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of March…
Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about…
Even better, many on-page improvements are super quick and easy to do. Follow this checklist for perfect on-page SEO every time: If you’re looking for a reusable interactive checklist to…
SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. If you only do one…
In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. Price: Free Google Search Console, often called GSC,…
In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS). In theory, automating SEO reporting should help:…
In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works. Google recently downplayed the importance…
Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are…
This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are…
When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s…
Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content…
In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers….
Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down. I asked about…
Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It took 51 minutes! That’s a long time to…
And it’s not just me who thinks so: There are loads of friendly folks in SEO I’m grateful to have met through this conference. Those of us who live down…
Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or…
So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need. I’m excited to share this list with you, so let’s…
Which was not the first time I saw us being criticized for the accuracy of our search volume metric. But here’s the kicker… There’s NO SUCH THING as an accurate…
For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line). Interestingly, even the growth…
If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. A funnel in…
For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad. There are lots…
It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that…
It is absolutely not a scam. Many websites earn money this way, including major ones like the New York Times, The Verge, NerdWallet, and more. The real question is… is…
You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and…
Ahrefs Site Audit, also available as part of the free Ahrefs Webmaster Tools, allows you to search through the raw HTML code or the JS-rendered code across all crawled pages…
Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with…
Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out. Anyone who has seen me…
To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get…
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life…
At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by…
But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them. If you believe Google’s…
Here are ten that won’t cost a dime. Course provider: Ahrefs Duration: 2 hours Instructor(s): Sam Oh Level: Beginner Link: SEO Course for Beginners What you’ll learn This comprehensive course…
The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, inherit them from our colleagues and mentors, and…
Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t). But today,…
SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to…
Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent…
But doing that is akin to the underground inventor who has made something and is looking for someone to buy it: In essence, when you’re asking “How do I promote…