Latest SEO News & Tips From Ahrefs Blog

But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read…

After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we stand today,…

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page,…

How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right…

But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no…

This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You…

So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GEO, such that it doesn’t seem useful to consider them distinct processes. The things…

But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research…

When big-name sponsors put their logo on your event materials, they’re essentially saying: “This event matters.” We know this firsthand because event sponsorships have been a big part of our…

The tactics are broadly applicable, but how you apply them will depend on your business model. A local firm might focus on community-driven content and local SEO, while a digital-first…

As it stands AI traffic isn’t making much of a dent, so is it worth pursuing? Here’s what we know so far… We studied the traffic makeup of thousands of…

The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches….

But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for broken links, scraping metadata, analyzing rankings, and auditing on-page…

On average, the world’s leading brands see a lift in organic traffic by over 58% from multilingual SEO. For some companies, like Amazon, Wise, and Canva, multilingual SEO strategies deliver…

Not everyone has the luxury of developers, designers, or analysts who can help turn big ideas into reality. Even if you do, you still need to compete for time and…

Search engine advertising involves paying platforms like Google, Bing, or Yahoo to display your ads when people search for keywords you pay for. Unlike organic search results (SEO), which take…

But what does “quality” even mean? Some people think the Alchemist changed their lives, while others think it’s the worst thing ever written. What’s “quality” to one reader may be…

That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option,…

A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows…

Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. Marketers use AI for search engine optimization, brainstorming content ideas,…

Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this…

This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on its own, that’s rarely enough to actually get you promoted. There are forces…

All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. The first time we sponsored podcasts,…

Basic digital marketing analytics is easier than it sounds and provides enough information to evaluate your performance, create reports, and plan your strategy. What’s more, you can do it with…

SEO really has changed: SERPs are drowning in AI-generated content. Google’s algorithms seem biased towards big brands like Reddit. AI Overviews are siphoning clicks away from creators. Google is losing…

When we see organic traffic growing, it’s a good sign that customer interest is building and brand strategy is hitting the mark. If you want a playbook for growth, our…

From Crypto.com to Airwallex, Paddle, and Surfer, these battle-tested methods have fueled growth in competitive markets with limited resources. In this article, we share their best insights so you can…

Slowly disappearing are the days when just one search engine dominates over the rest. The Internet is fragmenting, and people may choose a search engine over others because of specific…

But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited…

Here’s why that happens and what it means. Please note: correlation does not imply causation and past performance is not indicative of future results. This article is for informational purposes…

I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how…

But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in…

That’s why I’ve put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic…

To find the top trending EV companies in 2025 we calculated the percentage growth of organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs…

To find the top trending startups in 2025 we calculated the percentage growth of their organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs…

Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost…

We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999 visitors, and below 999 visitors per month, across the following seven AI chatbots: ChatGPT,…

Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t…

AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the…

We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next…

Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI…

This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll learn how to use our backlink gap analysis template to…

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry…

Choosing an enterprise SEO platform can be complicated. Let’s look at what is involved in the decision-making process. Some popular enterprise SEO platforms include: With so many different platforms and…

I still believe that links should be a part of your SEO strategy, but they shouldn’t be your whole strategy. A while back, I answered the question, “Do links still matter…

Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Brand awareness refers to a series of marketing…

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid…

At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning…

And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from…

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism:…

I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You…

2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to…

Given that the site’s monthly traffic peaked at just ~23K (according to Ahrefs), that’s impressive! Curious how he did it (and how the rest of us mere mortals might be…

Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the back of my mind. I’ve just never had the time…

In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.) Key stats The…

I’ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy…

  I ran this test for two reasons: As a human being, I want to use the best search engine around. I spend my life on the internet. I want…

In any case, they are 15 of my top finds, complete with example workflows and use cases. Here they are, in no particular order: Here’s a tool that needs little…

It wasn’t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and…

In this article (for your eyes only), I’ll share what PPC spying is, why it’s important, and share seven ways you can start spying on your competitors’ paid search campaigns….

But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether…

Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking…

These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide. Many small…

In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even…

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short…

Here they are, starting with those with confirmed dates for 2025. Next event: April 10-11, 2025Location: Brighton, UKPrices: £275 (+VAT) BrightonSEO is a search marketing conference held twice a year…

Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses…

Thanks to the following founders for sharing feedback on this guide: You already know that you need SEO, but it’s worth reiterating the benefits. SEO can help you: Some startups…

The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions. Parasite SEO usually occurs when users…

I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to…

To answer this, I went on a quest to find SEO tools that got AI right. Tools that don’t overpromise but offer tried-and-tested ways to make you work smarter, not…

Here are some holiday marketing strategies you can use: When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told me to make preparations…

Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion. Shifting something from…

When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list. In fact, AI is so hot right now that I decided to add hundreds…

Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the…

In fact,  I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China,…

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact…

In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” And market projections back this up: You might resent AI chatbots…

Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the…

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least…

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in. Learn more…

What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of…

To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months. Our final…

One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover trending keywords for your…

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s…

In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year. Bootstrapped businesses generally don’t have huge budgets to spend…

Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences….

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For…

Here are the tactics they shared, how to do them, and tips for success. How to do it Let’s say you were doing this for MailChimp. You might want to…

Here are the tips they shared and how to do them. How to do it Don’t try to do this manually. Use a WordPress plugin to automate it. Neither of…

These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For…

As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of…

The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”. And…

Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet…

In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular PR campaign examples This list is…

The basic formula for calculating TAM is: Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all…

Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: Author: Eli Schwartz First…

I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here’s everything people considered advanced, ranked based…

Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it…

Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything we know about Google’s AI Overviews to date: Google’s…