Latest SEO News & Tips From Ahrefs Blog

In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances. Google says if you have a manual…

We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan…

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives. First up—there is…

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition). Many KPIs also…

Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t). Here’s…

So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs….

In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I’ll also explain how to audit your product pages for issues….

Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. But first,…

Here’s a 5-minute, beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results. Key data How to get it…

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to…

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one…

Introducing: “White Haired SEO (Super Exciting Odyssey)” This book tells the story of Jessy: a curious little girl, who touched her mother’s computer and got teleported to the magical world…

But no worries, we’ve organized them neatly to save you a headache. Click the links to explore a deep dive into each SEO type. Final thoughts  Let’s be real —…

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and…

It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal. In this post,…

It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you…

Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users…

The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites…

Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get…

So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on…

To put it simply, this marketing tactic works like this:  From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer…

These questions are adapted from the legendary book Good Strategy, Bad Strategy by Richard Rumelt. They’re designed to: Most companies have the same core problem: they need more customers, and…

Long story short: They aren’t. The experiment Here’s what I did: A total of 15 people took the poll. Here are the results: The premium prompts only convincingly “beat” the…

We’ve pulled four lists from our database of 20.4 billion keywords: We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries….

I thought it would be cool to put together a list of articles that stood out—the ones that resonate with our community and spark ideas and inspiration for what to…

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google….

Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed important issues that are not only worth fixing…

Follow the international SEO best practices below to better target foreign markets. International SEO best practices It’s likely you already have an idea of which global markets you’d like to…

You may have heard that Google doesn’t like to rank such pages, which isn’t necessarily true. What Google doesn’t like is: So, let’s unpack the anatomy of a location page…

  On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places where people can…

B2B content marketing is a bit like selling toys to a kid. Your first job is to get the kid excited, using flashy adverts to show them all the fun…

PageRank was created by Google co-founders Sergey Brin and Larry Page in 1997 when they were at Stanford University, and the name is a reference to both Larry Page and…

Let’s take a look at each pricing model in more detail. 34.8% of respondents price some or all of their work by the hour. We found that $75–$100 per hour…

Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and…

In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as a bonus—I’ll throw in some examples of tried and tested…

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you…

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There…

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that…

Learn how to create one in three simple steps. Anything can be an SEO campaign goal, but here are a few common ones: For example, we recently had a goal…

The benefit of having a keyword map is that it tells you: Let’s look at how to create one. Download the keyword mapping template to follow along. If you have…

There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do…

85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that…

Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links…

  Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of…

Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people…

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re…

With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the…

It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy of…

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently…

Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and…

  In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.  Google Analytics 4…

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your…

This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our…

But how do you build an SEO team? Is it worth the investment? Where do you find the people you need? Today, we answer all these questions and more.  Is…

Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors…

Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they…

Here’s an example of what a cluster might look like: These keywords all have the same or similar meaning—so they form a cluster. Let’s explore how to do it. Keyword…

In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look at how to do these seven tactics. Also known as creating link…

  In this article, you will find 15 tried and tested marketing tactics that don’t require experience in marketing. Organic traffic from Google is one of the best kinds. It’s…

It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and…

You can see the current content for these pages on the blog (top Bing searches, top YouTube searches). Both have 1-2K words and tons of data. Here’s how they looked…

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go…

But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually…

These eight tools will allow you to do things like:  And more!  Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads,…

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas….

If you want to get more organic traffic fast, you need to squeeze more juice out of what you already have. These seven tactics will show you how. If people…

I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things: The 10 newsletters featured here cover every corner of…

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound…

We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits. Most other…

Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO,…

That list is on this page. Try these blogging tips to become a better blogger and attract the loyal following you deserve. Establishing a niche is important because it helps…

New technical terms. Endless tasks to complete. And worst of all, SEOs can’t seem to agree with each other. It was frustrating for me when I started, and it must…

Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an incognito or private tab doesn’t fully solve…

If you’re not familiar with BrightonSEO, it’s a search marketing conference created by Kelvin Newman. It’s pretty much the U.K.’s “must attend” search conference. It’s been running since 2010 and…

You can also download the full spreadsheet of SEO conferences in 2023/24 at this link. Here’s a quick rundown of how to use it: 1. In the setup sheet, filter…

The reality of the current web is that JavaScript is everywhere. Most websites use some kind of JavaScript to add interactivity and improve user experience. Yet most of the JavaScript…

  This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire…

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to…

In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business.  This depends on your principles and what you define as ethical—but to…

  Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings.  This…

  A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with…

  For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.  For example,…

From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites. 1. The…

Here are the results. 1. Google Search Console Google Search Console (GSC) is an SEO tool that helps you to: GSC’s popularity among SEOs and marketers is just one of…

  I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with…

To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes. Here are the 10 most…

To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.  We…

We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he…

  In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO.  Internal links take visitors…

But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from e-commerce and dropshipping, to making…

  Backlinks are important for SEO because of two main reasons:  There are two ways to check a website or webpage’s backlinks.  The first method only works for sites that…