Latest SEO News & Tips From Ahrefs Blog

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns…

Hear me out. There is a big difference between setting up an online store and launching a successful e-commerce business.  To be successful, you’ll need to research and develop a…

It’s important because not all keywords are created equal. Some are harder to rank for than others, so you must choose wisely. In this guide, you’ll learn how to analyze…

An online business allows you to take control of your life in a way that nothing else can. It’s one of the few ways to create true financial freedom. But…

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus…

SEO automation is the process of using software to perform repetitive SEO activities you previously did manually, saving you time to work on SEO strategy and execution. In this article,…

Thanks to their low popularity, they’re often less competitive and easier to rank for than short-tail keywords. This makes them an excellent target for new websites. In this guide, you’ll…

In this guide, you’ll learn how to get some serious SEO value from Keyword Planner.  Google Keyword Planner is free. All you need is a Google Ads account to use…

That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks….

In the rest of the article, I’ll explain why and how.   Going forward, we’ll differentiate between two kinds of keywords.  The primary keyword, also called the target keyword, is…

A great product description tells a story—the story of who your product is for and how your product can help them get what they want. Because when it comes to…

Let’s get started. Hikers turn to Google for all kinds of inspiration. For example, if we search Ahrefs’ Keywords Explorer for “best bikes in” and check the Matching terms report,…

If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the…

In my case, this is SEO. Having worked with several businesses and top brands over the past few years, I’ve learned that some specialists and marketing generalists are: Cannibalizing efforts…

  Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s…

Performing this kind of analysis allows you to find sites that commonly link to websites similar to yours. If you look at well-ranking competitors and they have a lot of…

No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.  Without any…

But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing. I’ve personally grown three separate…

Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.  In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done…

Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic. …

So should you still try to get media coverage this way? Absolutely! There are tons of links up for grabs. Not just any links. Super high authority links that can…

You can make money at the click of a button whenever you need to with a strong email list. Unlike other marketing channels, you have full control and ownership here….

   In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market.  Niche keywords can be an opportunity to attract highly targeted traffic in a short…

This is why many people turn to buying backlinks.  But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will…

In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. Inbound marketing is a marketing strategy that aims to “pull customers…

Let’s get right into it. New URL Rating (beta) You’ll see this beta version of our new URL Rating in the score card and history chart in Overview, as well…

It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing…

Here are all the ones we’ve shared in 2022 so far: SEO Case Study (On a Budget): From 0 to 75,000 Visits a Year Learn how Ryan Durani grew a…

We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics. These are the most interesting…

I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the…

  In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021. This is a fantastic opportunity for SEOs and…

As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth:  Like many other successful affiliate websites, it started…

I’ve been building and growing affiliate websites for nearly a decade and have recently made a “multiple six-figure” exit from one of my websites. If it wasn’t for the following…

To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are…

Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is…

Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to…

This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses.   Backlinks are clickable links from one…

Enter topical authority. Now imagine that you could even achieve this with no link building. If some people in the SEO world are to be believed, this is achievable by…

There are many ways to do it, but all methods pretty much boil down to finding keywords that:  Potential customers are searching for. Have value for your business. Are within…

This usually leads to you asking yourself two questions:  How do I choose the best ones? How will I even have time to filter through that many applications? In this…

  Online marketing is a crucial aspect of promoting a local business because: People look for nearby products and services online. They use search engines and social media platforms to…

To keep things succinct, I’ll be focusing on our primary social media platform: Twitter. I’ll also make it clear now that I won’t cover my content creation process in too…

  For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on…

In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. Search visibility measures how visible your brand is in the market….

Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for.  You’ll learn how to check for…

That’s why we created this guide to the best affiliate marketing programs for beginners. Here, you’ll find all the information you need to get started in affiliate marketing. Throughout this…

But how much money does the average affiliate marketer make, really? Is it actually a good business model? Today, I answer these questions and talk about how you can get…

The problem is that listicle outreach is quite complicated. You need to identify the right listicles, as well as the right prospects to pitch your business to. Your cold email…

  But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begin with an outline.  Creating a blog post outline will help…

You can either: Rank higher for existing keywords Rank for more keywords Get more clicks The SEO techniques below all help you do one or more of those things. Competition…

  That may sound easy enough, but avoiding technical issues along the way is a challenge.  This guide teaches you how to navigate the e-commerce SEO minefield to drive more…

Follow this five-step process to diagnose and fix the issue. If you only see a few pages with the “Discovered – currently not indexed” issue, try requesting indexing via Google…

But how does one become an affiliate marketer? Does it cost anything to get started? How long does it take to actually make money? I’ve been in affiliate marketing for…

The two main reasons are a) it offers low-cost or even free traffic and b) there are plenty of occasions to be promoted through other people’s websites and social profiles….

You’re not alone. Small businesses make up over 90% of all businesses in the U.S., U.K., and Europe. So if you’re struggling to get noticed or generate inquiries or sales…

But does growth hacking still work after a decade since the term “growth hacker” was coined? In this guide, you will learn what growth hacking is, where it originated, and…

  Here are a few benefits of using a content hub strategy: Better organization – Pillar pages essentially act as a topical hub and allow you to explore a topic…

And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products. However, there is a…

If a blog post is published and no one reads it, is it still a blog post? Anyone can write a blog post. But not everyone can create one that…

Dive in to see how to really find any website’s organic keywords (keywords that it ranks for in Google) and even paid keywords (keywords used to bid on Google Ads). …

But why should you do that? And how exactly do you target keywords? You’ll learn how in this post.  Why target keywords? If your content ranks high on Google, you…

Call them strategies or tactics, but here are 14 ways you can promote your business that a) work, b) don’t require a large budget, and c) won’t hurt your brand…

This means that if you want to attract more customers to your plumbing business, the first page of Google is where you need to be.  This guide teaches you how…

That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter. But the reality is that there’s no definitive time frame. It depends. Why does SEO…

To help you, we’ve mapped out six steps you can follow to find the right influencers. But before that, let’s understand whom you’d describe as the “right” one for your…

I started my first affiliate marketing blog 10 years ago with just $40 and not a clue what I was doing. Now, it’s earning six figures, and I only have…

  This article doesn’t list every traffic strategy under the sun. Instead, it lists the tactics we’ve used at Ahrefs.  Let’s get to it. The Ahrefs blog gets over 427,000…

Yet, Zapier’s blog alone brings 1.6M organic visits every month. That’s traffic worth about $3.7M and 67.5% of its overall organic traffic.  So let’s see why Zapier didn’t turn away…

The best part? Digital PR and SEO go together like peanut butter and jelly. Digital PR is not only beneficial to your website in its own right, but it can…

You need to optimize for all facets of SEO if that’s your aim.  In this guide, you’ll learn how to do that to drive more traffic and sales to your…

But relevance isn’t just about including your keyword a bunch of times. In fact, it isn’t about that at all. In this guide, you’ll learn how to create relevant content…

  I have personally written thousands of articles over the years, covering everything from writing itself to digital marketing, travel, insurance, and more. My work has been featured on some…

At the risk of sounding like a salesman, let me tell you that not only do these marketing tactics exist, but they’re also actually some of the most effective ones….

  Implement these 15 quick SEO wins to rank higher on search engines and get more traffic.   You should be able to do each within an hour. Let’s get…

Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic. In this article, you will learn more about the…

They are made up of key-value pairs, where the key tells you what data is being passed and the value is the data you’re passing, such as an identifier. They…

  How did we do it? Essentially, we’ve found a content creation method that blends good SEO fundamentals with sound copywriting principles. So not only does our content rank high…

But first, let’s answer an important question… SEO (search engine optimization) is the practice of growing a website’s traffic from organic search results. The end result of SEO is more…

Website value calculators base their numbers purely on traffic and domain rating. To give you an idea of how inaccurate that is, a website that I’m in the process of…

To generate new, relevant leads and clients, you need a system that you can implement and improve over time. And we’ll help you do exactly that. In this article, you’ll…

But luckily, there are some. And there are plenty of ways to build links to other types of pages. In this post, you’ll learn how to build links to your…

Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding of how an educational course would…

  More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing.  If you’re a startup, you’re probably wondering, “Should I use content marketing?…

Altogether, they form a content hub. But not all pillar pages look the same.  In this guide, we’ll look at eight examples of pillar pages to get your creative juices…

I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article. This extension allows you to inspect the meta information on…

In this short article, I’ll try to distill the process of SEO into its essence: the four steps. To prove this process works, I’ll use our own example, i.e., the SEO…

These instances of hidden terms account for 46.08% of all clicks in our study. The study includes one month of data across 146,741 websites and nearly 9 billion total clicks….

Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp of the four Ps—product, price, promotion, and place (distribution)—if they want their music to…

If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at a…

After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I…

Here’s how it works: If the answer to both questions is “yes,” then SEO is probably worth it for you. This is because SEO increases your chance to rank high…

  If you want to design an SEO-friendly website or make sure that yours is like that, follow the checklist below. SEO-friendly website checklist Your website’s design and performance can…

However, when rushed, FAQs can easily become lazy data dumps of loosely linked questions and half-baked answers. Don’t be the latter. Instead, create useful FAQ pages for humans and search…

Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article….

  If you are, you should be aware. These are big mistakes—ones that could affect your chances of ranking higher on the search engines. Continue reading to find out if…