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7 Simple Steps to Grow Your Online Business

But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing. I’ve personally grown three separate…

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7 Successful B2B Content Marketing Examples You Can Learn From

Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.  In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done…

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8 Easy (But Effective) Ways to Grow Your Email List

You can make money at the click of a button whenever you need to with a strong email list. Unlike other marketing channels, you have full control and ownership here….

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How to Find Niche Keywords for SEO in 3 Steps

   In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market.  Niche keywords can be an opportunity to attract highly targeted traffic in a short…

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Should You Buy Backlinks in 2022? It Depends

This is why many people turn to buying backlinks.  But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will…

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What’s new at Ahrefs? (Oct 2022)

Let’s get right into it. New URL Rating (beta) You’ll see this beta version of our new URL Rating in the score card and history chart in Overview, as well…

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How to Do Keyword Optimization for SEO (3 Steps)

It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing…

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78 SEO Statistics for 2023

We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics. These are the most interesting…

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How to Get a Job in SEO

I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the…

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How RTINGS.com Dominates Product Niches (SEO Case Study)

As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth:  Like many other successful affiliate websites, it started…

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15 Best Affiliate Marketing Tools & How to Use Them

I’ve been building and growing affiliate websites for nearly a decade and have recently made a “multiple six-figure” exit from one of my websites. If it wasn’t for the following…

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The Only 2 Free SEO Audit Tools You Need

To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are…

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A Simple SEO Guide for Successful Event Marketing

Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is…

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Should You Target Zero-Volume Keywords? It Depends

Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to…

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8 Confirmed Google Ranking Factors

This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses.   Backlinks are clickable links from one…

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What Is Topical Authority in SEO & How to Build It

Enter topical authority. Now imagine that you could even achieve this with no link building. If some people in the SEO world are to be believed, this is achievable by…

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How to Build a Keyword Strategy [Free Template]

There are many ways to do it, but all methods pretty much boil down to finding keywords that:  Potential customers are searching for. Have value for your business. Are within…

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Content Marketing for SaaS: The Ahrefs Guide

  Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs.  As a…

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10 Local Online Marketing Tips to Grow Your Business

  Online marketing is a crucial aspect of promoting a local business because: People look for nearby products and services online. They use search engines and social media platforms to…

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How to Rank Higher on Google (10 Steps)

  For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on…

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12 SEO KPIs You Should (And Shouldn’t) Track

In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. Search visibility measures how visible your brand is in the market….

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A Simple (But Effective) 14-Step SEO Audit & Checklist

Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for.  You’ll learn how to check for…

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9 Best Affiliate Programs for Beginners (Any Niche)

That’s why we created this guide to the best affiliate marketing programs for beginners. Here, you’ll find all the information you need to get started in affiliate marketing. Throughout this…

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How to Write a Blog Post Outline (7 Simple Steps)

  But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begin with an outline.  Creating a blog post outline will help…

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10 SEO Techniques for More Traffic

You can either: Rank higher for existing keywords Rank for more keywords Get more clicks The SEO techniques below all help you do one or more of those things. Competition…

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E-commerce SEO: The Beginner’s Guide

  That may sound easy enough, but avoiding technical issues along the way is a challenge.  This guide teaches you how to navigate the e-commerce SEO minefield to drive more…

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How to Fix “Discovered – currently not indexed”

Follow this five-step process to diagnose and fix the issue. If you only see a few pages with the “Discovered – currently not indexed” issue, try requesting indexing via Google…

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How to Become an Affiliate Marketer (5 Steps)

But how does one become an affiliate marketer? Does it cost anything to get started? How long does it take to actually make money? I’ve been in affiliate marketing for…

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13 Affordable Digital Marketing Tactics That Work

The two main reasons are a) it offers low-cost or even free traffic and b) there are plenty of occasions to be promoted through other people’s websites and social profiles….

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How to Market Your Small Business (7 Easy Steps)

You’re not alone. Small businesses make up over 90% of all businesses in the U.S., U.K., and Europe. So if you’re struggling to get noticed or generate inquiries or sales…

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What Is Growth Hacking? Is It Still Worth It?

But does growth hacking still work after a decade since the term “growth hacker” was coined? In this guide, you will learn what growth hacking is, where it originated, and…

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How to Build Successful Content Pillars

  Here are a few benefits of using a content hub strategy: Better organization – Pillar pages essentially act as a topical hub and allow you to explore a topic…

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How to Find a Website’s Keywords (Organic & Paid)

Dive in to see how to really find any website’s organic keywords (keywords that it ranks for in Google) and even paid keywords (keywords used to bid on Google Ads). …

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How to Target Keywords With Blog Posts

But why should you do that? And how exactly do you target keywords? You’ll learn how in this post.  Why target keywords? If your content ranks high on Google, you…

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SEO for Plumbers: The Complete Guide

This means that if you want to attract more customers to your plumbing business, the first page of Google is where you need to be.  This guide teaches you how…

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How Long Does SEO Take to Show Results?

That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter. But the reality is that there’s no definitive time frame. It depends. Why does SEO…

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14 Proven Ways to Drive Traffic to Your Website

  This article doesn’t list every traffic strategy under the sun. Instead, it lists the tactics we’ve used at Ahrefs.  Let’s get to it. The Ahrefs blog gets over 427,000…

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Shopify SEO: A Simple Guide for Beginners

You need to optimize for all facets of SEO if that’s your aim.  In this guide, you’ll learn how to do that to drive more traffic and sales to your…

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How to Create Relevant Content That Ranks

But relevance isn’t just about including your keyword a bunch of times. In fact, it isn’t about that at all. In this guide, you’ll learn how to create relevant content…

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21 Writing Tips to Become a Better Writer Fast

  I have personally written thousands of articles over the years, covering everything from writing itself to digital marketing, travel, insurance, and more. My work has been featured on some…

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15 Quick SEO Wins (To Improve Your Rankings)

  Implement these 15 quick SEO wins to rank higher on search engines and get more traffic.   You should be able to do each within an hour. Let’s get…

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URL Parameters: A Complete Guide for SEOs

They are made up of key-value pairs, where the key tells you what data is being passed and the value is the data you’re passing, such as an identifier. They…

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SEO for Lawyers & Law Firms: The Complete Guide

But first, let’s answer an important question… SEO (search engine optimization) is the practice of growing a website’s traffic from organic search results. The end result of SEO is more…

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SEO Leads: A 6-Step Guide on How to Get SEO Clients

To generate new, relevant leads and clients, you need a system that you can implement and improve over time. And we’ll help you do exactly that. In this article, you’ll…

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5 Simple E-commerce Link Building Tactics

But luckily, there are some. And there are plenty of ways to build links to other types of pages. In this post, you’ll learn how to build links to your…

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Content Marketing for Startups: A Beginner’s Guide

  More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing.  If you’re a startup, you’re probably wondering, “Should I use content marketing?…

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8 Pillar Page Examples to Get Inspired By

Altogether, they form a content hub. But not all pillar pages look the same.  In this guide, we’ll look at eight examples of pillar pages to get your creative juices…

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The SEO Process in a Nutshell (4 Steps)

In this short article, I’ll try to distill the process of SEO into its essence: the four steps. To prove this process works, I’ll use our own example, i.e., the SEO…

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Music Marketing: A Simple (But Complete) Guide

Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp of the four Ps—product, price, promotion, and place (distribution)—if they want their music to…

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How to Create a Content Plan in 5 Easy Steps

If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at a…

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How to Complete a Technical SEO Audit in 8 Steps

After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I…

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Is SEO Worth It? The Answer Is in This Flowchart

Here’s how it works: If the answer to both questions is “yes,” then SEO is probably worth it for you. This is because SEO increases your chance to rank high…

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FAQ Pages for SEO (+ Examples & Best Practices)

However, when rushed, FAQs can easily become lazy data dumps of loosely linked questions and half-baked answers. Don’t be the latter. Instead, create useful FAQ pages for humans and search…

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Content Outlines: How to Write Better Content Faster

Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article….

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10 Major SEO Mistakes (And How to Avoid Them)

  If you are, you should be aware. These are big mistakes—ones that could affect your chances of ranking higher on the search engines. Continue reading to find out if…

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Top Trending Topics

  We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.8 billion keywords. We discovered these trending topics by…

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Broken Link Building: The Complete Guide

But it’s not entirely foolproof, and there’s some nuance to doing it well. In this guide, you’ll learn how to get backlinks from broken link building. But first, let’s cover…

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Canonicalization: What It Is & How It Works

According to Google Webmaster Trends Analyst Gary Illyes, ~60% of the internet is duplicate content. Canonicalization is complex and often misunderstood. I don’t think most of the duplicates are nefarious….

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What Is Link Bait? 7 Successful Examples

  That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type…

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11 Internet Marketing Strategies That Work

To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11…

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SEO vs. SEM: What’s the Difference?

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create…

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What Is Experiential Marketing? 22 Examples & Takeaways

These experiences can help us sell our products and services and fulfill specific marketing goals. In this article, you’ll learn what experiential marketing is all about and how to execute it…

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How to Create a Buyer Persona for Your Business

Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in a meeting room. After the session, documents with demographic and psychographic details (married, have…