Search Engine Journal

How To Optimize Your Statistics Pages To Earn Links

From utilizing long tail keywords to sending customer surveys, here’s how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics…

Search Engine Journal

What Is Organic Search?

Learn about organic search and how to implement it using different techniques such as keyword research, content optimization and creation, and more, for your business. The post What Is Organic…

Search Engine Journal

Google Ads Rolls Out 5 New Video Ad Templates

To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The post Google Ads Rolls Out…

Search Engine Journal

Google On Image Filenames & A Surprising SEO Mistake

Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of The post Google On Image Filenames & A Surprising SEO Mistake appeared…

Search Engine Journal

Google Updates “Unavailable Video” Policy

Google Ads updated its “unavailable video” advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. The post Google Updates “Unavailable Video” Policy appeared first on Search Engine…

Search Engine Journal

Google Spam Algorithm Update Rolling Out Now

Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages.  The post Google Spam Algorithm Update Rolling Out Now appeared…

Search Engine Journal

How The Twitter Algorithm Works & Optimizing For It

Optimizing your content for the Twitter algorithm could get you found on the platform. Follow these tips for devising a winning Twitter content strategy. The post How The Twitter Algorithm…

Search Engine Journal

Spelling & Grammar: Are They Google Ranking Factors?

Is there a direct relationship between spelling and grammar and search rankings? Here’s what the evidence says. The post Spelling & Grammar: Are They Google Ranking Factors? appeared first on…

Search Engine Journal

WordPress Security Release Fixes 16 Vulnerabilities

WordPress 6.0.3 security release addresses 16 vulnerabilities, including patches to protect against SQL injections and Stored XSS attacks The post WordPress Security Release Fixes 16 Vulnerabilities appeared first on Search…

Search Engine Journal

Google Makes Audio Ads Available To All Advertisers

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All…

Search Engine Journal

Google Ads Rolls Out 3 New Reporting Columns

Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared…

Search Engine Journal

Google Reveals Top Search Trends For Halloween 2022

Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. The post Google Reveals Top Search Trends For Halloween…

Search Engine Journal

Google on Alt Text SEO & Accessibility

Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility The post Google on Alt Text SEO & Accessibility appeared first on Search…

Search Engine Journal

Information Retrieval: An Introduction For SEOs

Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates. The post Information Retrieval: An Introduction For…

Search Engine Journal

A Technical SEO Guide To Redirects

Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential. The post A Technical SEO Guide To Redirects appeared first on Search…

Search Engine Journal

Learn SEO: A Blueprint From Beginner To Advanced

This article gives you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge. The post Learn SEO: A Blueprint From Beginner…

Search Engine Journal

WordPress 6.1 Is Jam-Packed With Performance Upgrades

WordPress 6.1, scheduled for Novemember 2022, is packed with performance improvements some of which are said to be massive. This is what to expect. The post WordPress 6.1 Is Jam-Packed…

Search Engine Journal

Content Personalization: What Is It?

Discover how content personalization enhances the customer journey and develop content that addresses your customer’s concerns more efficiently. The post Content Personalization: What Is It? appeared first on Search Engine…

Search Engine Journal

Microsoft Bing Is Getting An AI Image Generator

Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. The post Microsoft Bing Is Getting An AI Image…

Search Engine Journal

Google Launching Passkey Support for Android, Chrome

As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill The post Google Launching Passkey Support for Android,…

Search Engine Journal

Google AdSense First-Party Cookies Now Support Personalization

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. The post Google AdSense First-Party Cookies Now Support Personalization appeared first on…

Search Engine Journal

A Day In The Life Of A Content Marketing Manager

Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist. The post A Day In The Life Of A…

Search Engine Journal

The Fundamentals Of Influencer Marketing

What exactly is influencer marketing? And why should marketers care? Read on to learn how you can incorporate influencer marketing into your brand’s strategy. The post The Fundamentals Of Influencer…

Search Engine Journal

Google Updates Image Structured Data

Google’s update to image structured data makes it easier to add credit, creator and copyright information The post Google Updates Image Structured Data appeared first on Search Engine Journal.

Search Engine Journal

Google On Solving How to Write Good Alt Text

Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO The post Google On Solving How to Write Good Alt Text appeared first…

Search Engine Journal

Google Announces Search Central Live Conference

Google announced the return of their live in-person conferences, rebranded to Google Search Central Live. First one scheduled for November 2022 The post Google Announces Search Central Live Conference appeared…

Search Engine Journal

Conversion Rate Optimization (CRO): How To Get Started

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate.  The post Conversion Rate Optimization…

Search Engine Journal

TikTok Planning On Opening Warehouses In U.S.

More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business. The post TikTok Planning On Opening Warehouses In U.S….

Search Engine Journal

How To Create A Custom 404 Page In WordPress

When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” Here’s how to fix it. The post How To Create…

Search Engine Journal

Is Mobile-Friendliness A Google Ranking Factor?

Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out. The post Is Mobile-Friendliness A Google Ranking Factor? appeared first on…

Search Engine Journal

TikTok Adds New Photo Feature to Rival Instagram

TikTok announces it’s rolling out Photo Mode, a carousel format made specifically for sharing still images on the app. The post TikTok Adds New Photo Feature to Rival Instagram appeared…

Search Engine Journal

Google Sunsetting Assistant Driving Mode Dashboard

The successor of Android Auto, Google Assistant Driving Mode Dashboard is being shut down, in favor of Driving Mode in Google Maps. The post Google Sunsetting Assistant Driving Mode Dashboard…

Search Engine Journal

9 Tools To Scale Your Amazon Marketing & Sales

Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success. The post 9 Tools To Scale…

Search Engine Journal

Anchor Text: What Is It & How To Optimize It?

Use anchor text to help your content rank in the search engines result pages. Learn why it’s important plus the best practices from Google. The post Anchor Text: What Is…

Search Engine Journal

Link Building: Reduce The Risk, Maximize The Reward

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce…

Search Engine Journal

12 Tactics For Law Firm Content Marketing Success

Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success. The post 12 Tactics For Law Firm Content Marketing…

Search Engine Journal

Google Clarifies Product Review Best Practices

Google’s best practices on how to write product reviews was updated with new examples and more precise wording The post Google Clarifies Product Review Best Practices appeared first on Search…

Search Engine Journal

Google On The Use Of AI Images

Googlers Lizzi Sassman and John Mueller discuss the use of AI images on webpages The post Google On The Use Of AI Images appeared first on Search Engine Journal.

Search Engine Journal

How To Lower Average Cost Per Click

In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click…

Search Engine Journal

Text Formatting: Is It A Google Ranking Factor?

While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A…

Search Engine Journal

Measuring Marketing Effectiveness: What You Need To Know

Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You…

Search Engine Journal

7 Tips For Better Local SEO Reporting

Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting…

Search Engine Journal

Google Analytics Discontinues Store Visits Reporting

Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October. The post Google Analytics Discontinues Store…

Search Engine Journal

Google Settles Consumer Privacy Lawsuit For $85 Million

The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking. The post Google Settles Consumer Privacy Lawsuit…

Search Engine Journal

Twitter Emulates TikTok With Two New Features

Twitter announces two updates that will improve the ability to discover videos and makes it easier to watch them in full screen mode The post Twitter Emulates TikTok With Two…

Search Engine Journal

Instagram Is Now Putting Ads In Your Profile Feed

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. The post Instagram Is Now Putting…

Search Engine Journal

Is RankBrain A Ranking Factor In Google Search?

RankBrain is a technology that seems to impact how Google returns search results but does it? Here’s what the pieces of evidence say. The post Is RankBrain A Ranking Factor…

Search Engine Journal

TikTok Moves Forward With Live Shopping In US

TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live…

Search Engine Journal

Facebook Launching New In-App Browser For Android

Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For…

Search Engine Journal

TikTok vs. YouTube: Which Is Better For You?

Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business? The post TikTok vs. YouTube: Which Is Better For You? appeared first…

Search Engine Journal

WordPress Gutenberg 14.2 Offers Better User Experience

Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.

Search Engine Journal

Drupal Warns of Critical High Severity Vulnerability

Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal.