Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.
Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.
Analyze competitors and keyword trends back to 2012 with Semrush historical data.
Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.
A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…
Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your…
Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it,…
Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works,…
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
Semrush historical data lets you analyze past SEO performance, uncover trends, and drive smarter strategy.
Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush…
Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.
Discover 10 practical tips to write website content that attracts, engages, and converts in 2025.
A/B testing compares two versions of an element to see which performs best. Learn how & see examples.
Understand which SEO tasks will effectively, efficiently, and strategically optimize your website.
Programmatic SEO involves creating many webpages using templates and data to target keywords at scale.
Copy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted…
Authority Score is a compound metric in Semrush that measures a domain‘s or webpage‘s overall quality.
Learn what local search is and how to use it to better market your business.
Voice search marketing is optimizing content with the intention of it appearing in voice search results.
Learn the key differences between Google Local Finder and Google Maps—and how to optimize for both.
Discover how to gather metrics for local SEO success and learn how to optimize your efforts.
Discover the easiest way to add your business to Google Maps to reach more customers.
Learn more about SEO reputation management and explore how Semrush Local can transform your business‘s online presence.
Learn how to navigate the Google Business Profile dashboard and optimize your online presence in local search.
Discover the power of geo-targeting SEO and how it can transform your local business‘s online presence.
Learn how to reply to 1-star reviews on Google and other platforms with response examples you can use as templates.
A top-level domain is the “.“ and text to the right of a domain. It can affect user perception of your brand.
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
See sitemap examples like openai.com/sitemap.xml. And learn how XML and HTML types differ.
Evergreen content is content that remains relevant for a long period of time without needing frequent updates.
See the best YouTube keyword research tools to find search terms, optimize videos, and get more views.
Discover the easiest way to add your business to Google Maps to reach more customers.
Learn how to display products in your Google Business Profile and show locals what you have to offer.
Understand the differences between local SEO, national SEO, and global SEO, and decide the best strategy for you.
Learn how the Semrush Position Tracking tool helps you easily track SERP rankings for keywords and get traffic from specific locations and devices.
URL parameters are bits of information added to URLs after a “? “ symbol to filter or organize content.
Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword…
Staying ahead isn’t just about scrolling through industry news, it’s about being in the same room as the people shaping where marketing is headed next. Here are the top marketing…
Improve SEO performance by reviewing existing content, targeting low-competition keywords, and more.
AI search optimization, or generative AI optimization (GAIO), can fit smoothly within your existing SEO and content initiatives. Here are some steps you can take to immediately level up your…
Learn about lead generation strategies like SEO, social media contests, and retargeting campaigns.
App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores.
Learn effective healthcare SEO tactics that help you stand out in search results and attract more patients.
Find out how to grow your small business organically with content marketing—from building a foundation to convert site visitors to creating effective content calendars.
Essential content creation tools include a video editor, a photo editor, and an AI writer. See our top picks.
Discover seven ways AdClarity – Advertising Intelligence refines your ad strategy, from analyzing competitors‘ ad spend to decoding top campaigns and spotting global market opportunities.
AI isn’t just changing how brands communicate—it’s redefining what brands are. When 73% of marketing teams use generative AI, brand identity becomes a negotiation between human intent and machine interpretation.
Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, use the Keyword Strategy Builder.
Users are flocking to AI search platforms, which presents visibility, brand recognition, and brand perception challenges for brands.
Link bait is creating content that attracts backlinks. Learn from real examples how to create good link bait.
Information gain in SEO is a metric that Google may use to evaluate the uniqueness of your content.
The best review platforms for businesses include Google, Facebook, Yelp, Tripadvisor, G2, and Trustpilot.
Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands.
Grow your blog with blogging tools like ContentShake AI, Adobe Express, Keyword Magic Tool, and Asana.
Follow our simple steps to redirect HTTP to HTTPS on your site using WordPress, Windows IIS, and Apache.
SEO plagiarism involves copying other sites’ content (intentionally or not). It can have serious consequences.
Promote your site using free and low-cost tactics like on-page SEO, social media, and email marketing.
Instagram SEO tips include using keywords in your captions, optimizing your profile, and writing image alt text.
Explore free Google SEO tools to optimize your site, track performance, and improve search rankings.
To create an HTML redirect to another page, add a meta refresh tag inside the section of the page.
Common SEO interview questions include: What are some ranking factors? What is your view on AI content?
A marketing calendar helps you plan and execute marketing activities consistently. Learn how to build one.
Discover how to spot and exploit weak spots in Google’s SERPs to improve your rankings and outshine the competition using proven SEO strategies.
Learn how Google News works and how to get your content ranking on Google News and News surfaces.
Log file analysis involves downloading and auditing your site’s log file to find and fix technical SEO issues.
The best tools for writers include Typefully, Google Docs, Grammarly, Liner, and SEO Writing Assistant.
Learn what semantic HTML is and how to use it to improve your site’s usability and search visibility.
International SEO is the process of optimizing your website to rank across multiple countries and languages.
SEO for publishers is the process of improving an online publication to gain visibility in search engines.
Discover actionable ways to drive more traffic to your blog and establish a strong online presence.
Creating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.
Mobile SEO is the process of optimizing your site so it ranks higher in search results on mobile devices.
Some of the biggest SEO trends are related to search intent, zero-click searches, and AI content.
Super Bowl ads don‘t stop after the final whistle. Discover how brands leverage digital platforms to keep the momentum going, and learn how you can track their post-game strategies with…
Content optimization improves your existing online content for better search engine rankings and conversions.
Learn how to use social media analytics to measure performance, track key metrics, and gain insights into audience behavior. Understand the impact of your content and make data-driven decisions to…
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
The best SEO blogs include Semrush, Backlinko, Detailed, and Search Engine Land.
Using AI when executing your content strategy can streamline research, brainstorming, and optimization.
Master These 28 SEO Skills to Advance Your Career.
Effective Comparison Pages: 6 Steps for Better Conversion Rates
Uncover the topics and keyword clusters driving your competitors‘ success with the Semrush Topics Report. Optimize your content strategy and stay ahead in search results.
BoFu Content Strategy
Explore LinkedIn Analytics in 2025 to track performance, refine B2B marketing strategies, and make informed decisions to achieve your business goals effectively.
Compare Shopify vs. WordPress to determine which ecommerce platform is the best for your online store.
Understanding the types of SEO out there can help you choose the right services to get your website in the spotlight. It also helps you to fix issues yourself and…
Finding content gaps and focusing on user needs can help you increase engagement. Here are more tips.
Appear higher in Airbnb search results by adding amenities to your listing and responding to guests quickly.
Rich snippets are a type of Google search result that displays additional information like ratings or reviews.
Learn proven tactics to improve your organic CTR and drive more traffic from search engines to your site.
Yes, SEO is changing. But here’s the thing—new opportunities are emerging from these disruptions. We have the data and expert insights to back it up.
Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.
Content creation is the process of developing & sharing media in various formats to reach a target audience.
A 301 redirect sends users and search engines from an old URL to a new one, passing on the SEO value.
Looking for inspiration to make high-impact social ads? We’ve curated this list of some of our favorites that capture attention and leave an impression.
SERP stands for search engine results page and refers to the results Google shows after you run a search.
You audit your website by analyzing the design, site speed, content, technical elements, and navigation.
You get backlinks by creating quality content, writing guest posts, broken link building, and promoting content.