Latest SEO News & Tips From Semrush Blog

Wondering what your competitors‘ Facebook ads look like? Follow this workflow.

Tracking your ad spend allows you to be competitive as an advertiser. Learn the basics here.

Learn how to optimize your WordPress website for search engines and rank higher in search results.

Googlebot is the website crawler Google uses to find content on the internet. Learn how it works in this guide.

Get answers faster with these 21 Google search tips: 1) Filter your results, 2) Search within sites, and more.

Learn to craft a product marketing strategy with our detailed guide and effectively reach your target audience.

Discover 13 types of digital marketing your brand needs to stay ahead of the competition and drive growth.

With a small audience, micro influencers can have a big impact on your marketing strategy. Here‘s how to find them.

What’s the best way to measure your next influencer marketing campaign? Find out with this article.

The best social media tools include Semrush Social, Hootsuite, Buffer, and Later.

Learn the steps + tools needed to perform ecommerce market research that boosts your business.

A URL slug is the last part of a URL that identifies a particular page on your website.

Learn how to build an editorial calendar to streamline your content operations and achieve better results.

How can you find low-competition keywords to boost your website’s rank? Find out here.

Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.

Meta robots tags tell search engine bots how to crawl, index, and serve your site‘s pages in search results.

An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide.

Explore how Liquid Death transformed the bottled water market by mastering brand positioning and resonating deeply with a niche audience.

Learn how to build detailed and actionable SEO reports to share with clients and key stakeholders.

Thin content refers to website pages that offer visitors little or no value, even if they have a high word count.

Learn what Google AdSense is, how it works, and best practices to follow to maximize revenue.

Want to learn from the world’s brightest marketers? These are the most impactful marketing conferences happening in 2024.

The best AI copywriting tools in 2024 include AI Writing Assistant, ContentShake AI, and Social Content AI.

Learn how you can use affiliate marketing tools to help you increase your conversions.

Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.

Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.

Use the fundamental concepts in this Marketing 101 guide to kickstart your strategies.

Uncover the best advertising tools to enhance your campaigns. This guide covers everything from audience research and campaign management to ad creation.

Google isn’t the only search engine out there. Check out our list of the top search engines in 2024.

A content calendar helps you plan, organize, and schedule content. Learn how to build one.

Learn how to identify and target your social media audience to get your campaigns seen by the right people.

Search terms are the exact words or phrases users enter into search engines to find what they want online.

Emarketing (electronic marketing) is the practice of marketing products or services through the internet.

A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.

Keyword search volume usually refers to the average number of monthly searches a keyword gets in Google.

If you advertise on Facebook, your reach could go further than ever before with the help of AI.

Ever wonder what your competitors are spending on ads? Knowing this can boost your budget strategy and keep your marketing ahead of the game.

Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your…

Google Keyword Planner is a free tool that lets you research the queries people type into Google.

In SEO, semantic keywords are words or phrases that are conceptually related to a given keyword or topic.

The word “youtube” is the most searched thing on Google. It gets 1.3 billion global searches per month.

Irrelevant keywords are search engine queries that it doesn’t make sense for your site or page to appear for.

How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Create your site.

AI can create a month’s worth of content and images in a couple of hours. However, to ensure that the quality of the content is as impressive as the speed,…

Spam links are links that are placed on webpages in an attempt to manipulate search engine rankings.

Semantic SEO is the process of optimizing your online content around a topic or user need.

Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) framework assesses content quality.

Want more views for your business’s content on TikTok? Discover practical tips, strategies, and content ideas to boost your brand’s reach.

Explore the 2024 list of the best generative AI tools for marketing, writing, design, productivity management, image generation, research, and more.

AI social media tools help you save time on creating and distributing engaging social media content. Check this 2024 list of the best AI tools for social media management and…

We tested the top AI writing tools for 2024 and have compiled a comprehensive list. Check it out to find the platform that best suits your needs.

Mobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.

In this comprehensive guide, we’ll dive deep into why TikTok is worth your time—and how to use TikTok for business to supercharge your ROI: understanding TikTok’s culture, what TikTok can…

Want to find new keywords for your website? Learn the top tools and tricks for finding new keywords here.

Dive into the multi-faceted role of a full stack marketer and see how they handle various marketing tasks. Learn about the essential tools that help optimize and streamline their daily…

Want to try influencer marketing? It‘s all about making genuine connections. Read this guide to learn how.

Looking for social media ideas? This article covers themes, tips, and strategies to keep your socials buzzing for the next year and more!

Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2024, but we’ve been hard at…

Discover how generative AI works plus artificial intelligence tools to support your marketing and advertising.

Learn to compare keywords using data like search volume and difficulty. So you can target the best options.

Make your articles easier to digest and improve conversions with these 7 blog post format tips.

Learn how to measure brand awareness with a deep dive into the essential metrics you need to track.

Use this guide to define your social media content pillars to better speak to your target audience.

Topical authority is a site’s expertise on a subject earned through quality content. Here’s how to improve it.

A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.

Learn what a CMS migration is, its main impacts and issues, and how to perform one with our in-depth guide.

Master CPA marketing in 2024. Uncover effective tactics for higher conversions and smarter marketing.

Marketing software includes all-in-one platforms, plus automation, social media, advertising, and SEO tools.