Latest SEO News & Tips From Semrush Blog

Learn the differences between short-form and long-form content and which one is right for your brand.

Learn how to attract more of your ideal customers with these 12 marketing agency lead generation tips.

Discover 18 SEO agency tools to help with keyword research, competitor analysis, link building, and more.

Are your next best customers on YouTube? The easy-to-follow tips in this guide will help them find you.

Ready to boost your video’s engagement and accessibility? Let’s show you how to add captions.

A Marketer’s Guide to STP Analysis

Discover the best website performance tools for site owners to optimize and improve your website‘s speed.

Learn how to generate leads on LinkedIn with tips for connecting and engaging with your target audience.

Check out our list of the web‘s best FAQ pages. And learn how to create a great FAQ page for your site.

Learn how content buckets can help you maintain a consistent content calendar and engage your audience.

We compiled a list of 20 content marketing tools. So you can find the best content tools for your business

Reciprocal links occur when two websites point links at each other. Learn about their SEO effects and more.

Tracking keywords for your website helps you measure its online visibility. Here‘s how to do it step by step.

What are Google Ads keywords, and how do you research them? Learn best practices for more effective ads.

Learn 3 methods to create custom 404 pages in WordPress and discover why you should customize yours.

Using Pinterest SEO can help increase your brand awareness and drive more traffic to your website.

Discover 5 simple steps to uncover mobile keywords for your site. Plus tools to make the job easier.

Using SEO best practices for web developers ensures more people see your site in search engines.

In this article, we‘ll share tips on creating a winning social media marketing strategy. We’ll also talk about how Semrush can help you create one that aligns with your limited…

Discover the best SEO forums to learn, share your experiences, and grow alongside fellow marketers.

Ramp up your lead generation and gain a competitive edge with these essential B2B marketing tactics.

Explore the art of maximizing conversions while minimizing costs with Google Ads‘ Target CPA.

Learn metrics like click-through rate, cost per click, and ROI. Plus 7 tips for improving keyword performance.

Discover how to use your .htaccess file to improve your site and learn the risks to be aware of when editing it.

Cumulative Layout Shift (CLS) is a Core Web Vital that measures unexpected shifts in a page‘s content.

Learn to personalize the user experience across the buyer‘s journey using dynamic content (with examples).

Search engine marketing is a digital marketing practice used to increase your site‘s visibility in search engines.

PPC management involves overseeing everything related to a business‘s pay-per-click ad campaigns.

Learn about the biggest differences between Wix and WordPress to discover which one is right for you.

Learn how to create a social media content strategy that can help you achieve marketing goals.

These SEO best practices include some of the best tips for optimizing your website for Google search.

Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.

Discover 6 ways to find related keywords and how to use them to optimize your content.

Discover how to perform a social media competitor analysis to get an edge over your rivals.

Not all types of backlinks are valuable. Learn which ones boost your search rankings. And which to avoid.

ChatGPT is an AI chatbot that can have conversations, answer questions, and write text.

Affiliate marketing is a strategy in which you earn money for promoting a company’s products or services.

The buyer’s journey refers to the awareness, consideration, and decision stages a customer goes through.

The HTML hidden attribute indicates the element is not yet or no longer relevant. Learn how to use it properly.

Sitelinks enhance your site’s navigation and visibility in search. Learn the benefits and how to get them.

Learn what lower-funnel marketing is and how you can use it to grow your business.

Keyword optimization involves improving your pages to better use your target search queries.

Follow our website migration checklist to reduce the risk of major website changes harming your SEO.

Learn how to perform a successful audit of your website content in five simple steps.

Learn what good email open rates are in different industries, along with strategies to increase yours.

Explore the concept and impact of pogo-sticking in SEO. Get expert tips and strategies for minimizing it.

Learn how to create a marketing budget for your brand. Plus, get a free template to start tracking costs today.

These 16 tactics will help make your mobile app marketing strategy successful. From awareness to retention.

Learn social media marketing: why you should have your business on social media, and valuable strategies and tips that won’t require a serious investment of your time, money, and effort.

Learning how to write a conclusion that engages the reader takes practice. Use these tips for inspiration.

Learn the eight steps to easily integrate Google Analytics 4 with your Wix website for enhanced user insights.

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.

Discover key metrics to measure and track SEO results. We cover organic traffic, keyword rankings, and more.

Discover the essentials of explainer videos from animated clips simplifying complex ideas to motion graphics for data display. Learn about tools and tips to enhance your video marketing effectively.

Find the top advertising platforms to reach your target audience and boost your business‘s online visibility.

Learn what ghostwriting is and how to successfully create paid written content on behalf of an individual or entity.

Boost engagement and efficiently grow your customer base with the right email marketing platform.

Find out how to use SEO for brand awareness, so you can drive more traffic to your website.

Launch your blog, find the right tools, and take your blog to the next level with these 22 blogging tips.

Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.

Learn essential barnacle SEO techniques and get helpful tips to boost your online presence.

Affiliate marketing is a way to earn income from promoting products or services. Learn more in our guide.

Follow our guide to ecommerce website development to successfully launch your own online store.

How valuable would it be if you could get digital publishing, monetization, and analytics tools within a single platform?Meta Business Suite gathers all these functions and more under one roof….

In this article, we share all the tips and tricks you need for Facebook business page success. We cover everything from “how to add a business page on Facebook” to…

This article covers a detailed step-by-step process of creating a business Instagram account and lots of Instagram for business tips.

PR builds brand perception. Content marketing attracts relevant audience. Learn how to integrate them.

Learn how to generate extra income with our list of the top affiliate marketing programs.

Learn how to outsource content writing. From sourcing and vetting writers to budget best practices.

Learn what impressions are on Google Ads and why they matter for your online advertising campaigns.

Learn how SEO and CRO are related. And how to combine these two strategies to improve your results.

From search and social media ads to mobile ads, learn about various types of digital advertising campaigns.

10 digital marketing channels and how you can use them to drive more business, step by step.

These link building metrics will help you track your outreach efforts successfully and target the right domains.

Discover actionable business growth strategies to help your brand achieve its goals.

Discover the best Google Ads bid strategies. Learn from practical examples to optimize your campaigns.

Discover what paid search ads are, their benefits, how to set up a paid search campaign, plus best practices.

Learn how to do your own Google Analytics WordPress installation in three easy steps with our expert guide.

Segments can improve your campaign outcomes! Find out what they are and how to use them in this guide.

Investing in marketing software to drive small business success? Use this guide to inform your choices.

Our guide to SEO for wedding photographers will show you how you can boost your rankings and traffic.

Learn how to set up your YouTube Adsense account and tips to boost your earnings.

Learn how SERP preview tools can help improve your content‘s visibility. Includes best practices and tips.

Learn the basics of sentiment analysis in marketing. Get started with actionable tips and helpful tools.

Learn all about Google Smart Bidding, setting it up, and how to help it deliver the best ad results.

Strengthen your skillset with one of our favorite digital marketing courses in 2024.

SEO traffic is the number of visitors that come to your website from a search engine‘s organic results.

SEO topic clusters are groups of webpages used to establish authority around a particular subject.

Visual search has multiple benefits for website owners. Including helping you get more search traffic.

Discover how to create an ecommerce funnel. Plus tips for optimizing each stage to increase conversions.

Stay ahead of your competitors by adopting these eight content marketing trends.

Here‘s our list of the 22 best ecommerce marketing tools out there to help you grow your business.

SEO testing is the process of testing and measuring changes to a website to improve its traffic or rankings.

An XML sitemap is a file that tells search engines which URLs it should store to serve in search results.

Stay on top of your content performance and gain insights on how to improve it with these 19 metrics.

Looking for leads? Master social media marketing for your small business with our quick & easy 8-step guide.

SEO pricing depends on your business, the services you need, and more. Learn what to expect.

Google cached pages are going away. Learn alternatives for viewing past versions of pages here.

A step-by-step guide to identifying and fixing common Google Search Console errors like redirects and 404s.