B2B Content Strategies for SEO & Beyond – Ep. 264
Get the latest tips and insights for a powerful B2B content marketing strategy. The post B2B Content Strategies for SEO & Beyond [Podcast] appeared first on Search Engine Journal.
40+ Content Marketing Statistics to Power Your 2022 Strategy
From content budgets and teams to performance metrics and trending formats—dive into these global content marketing statistics for 2022 (Semrush research).
Tagging Blog Posts: Do Blog Tags Help SEO?
In this week’s Ask An SEO column, you’ll learn when and where to use blog tags and how much they really impact your site’s SEO. The post Tagging Blog Posts:…
Facebook Ads: Who’s Best At Earning The Click & How It’s Done...
See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads. The post Facebook Ads: Who’s Best At Earning The Click & How…
4-Step SEO Waltz: Tackle SEO Challenges Head-On
Wish every SEO fire had a more standardized, easy-to-follow solution? With this 4-Step Technical SEO Waltz webinar, finding a consistent approach is surprisingly easy. The post 4-Step SEO Waltz: Tackle…
The Essential Guide to Customer Acquisition
Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business. Here’s what we’ll cover: What is…
Content Distribution Guide: What It Is & How to Do It
This is why simply creating great content isn’t enough. You need a distribution strategy to make sure your content actually reaches its intended audience. Otherwise, you’ll just be wasting your…
7 Insights Into Marketing To Grow Your Agency In 2022
Will 2022 be another great year for agency growth? We believe it will be, especially if your agency exceeds what your competition may be doing. The post 7 Insights Into…
Daily Search Forum Recap: March 28, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had a…
YouTube Testing ‘Search Chips’ On Desktop
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. The post YouTube Testing ‘Search Chips’…
What Are Outliers in SEO A/B Testing?
In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.
Vlog #165: David Melamed On Review Gating, Misinformation, Trust ...
In part one of my interview with David Melamed, we spoke about his background and the beauty of the search marketing industry. David Melamed and I in part two then…
Google Visual Stories Showing On Page One For Competitive Keyword...
Brodie Clark reported that Google is now showing web stories / visual stories on the first page of the mobile results even for competitive keyword phrases. I can confirm that…
Google Search Results Rolls Out Much More Visual Design In Grid F...
On Friday afternoon, Google confirmed with me that the search company has rolled out more visual results for some queries in the mobile search results. I’ve been experimenting with a…
Google Tests News Search Results Snippets Without Borders
Google is always testing, always, and here is another test where Google is testing snippets in the Google News search results without borders.
Google Local Search Update On March 23rd ‘Corrects’ V...
On March 22nd and 23rd I noticed the BrightLocal tracking tool spike up a bit, so I kept tabs on that we may have had a Google local search update….
Google Search Console To Kill URL Parameter Tool On April 26th
Google has announced this morning that on April 26, 2022 it will be killing off the URL parameter tool under the legacy Google Search Console. This is a bit of…
Why Did Your Google Business Profile Get Suspended?
If your Google Business Profile got suspended out of nowhere, here’s a list of reasons why (and how you can fix it). The post Why Did Your Google Business Profile…
How To Make Paid Search Work For B2B Marketing
If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users. The post How To Make…
Google Sunsetting URL Parameters Tool Next Month
Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. The post Google Sunsetting URL Parameters Tool Next Month appeared first…
Top 25 Local Search Ranking Signals You Need To Know
Check out these top local ranking signals you’ll need to understand to build your online presence and perform well in local search. The post Top 25 Local Search Ranking Signals…
21 Web Directories You’ll Still Want To Use
Check out this list of web directories with real traffic that could translate into real business value for your website. The post 21 Web Directories You’ll Still Want To Use…
Google’s New Search Console URL Inspection API: What It Is & ...
To make things worse, Google only allows you to inspect one URL at a time to diagnose potential issues on your website (this is done within Google Search Console). Luckily,…
State Of Organic Marketing In 2022: Top SEO Priorities [Webinar]
Next Webinar: Find out what top marketers are doing to better understand their challenges and how they plan to achieve success in 2022. The post State Of Organic Marketing In…
Google Algorithm Updates & Local SEO: 6 Top Tips From Experts...
Get the latest information on Google’s new changes to their search engine algorithm, and discover how they affect local businesses. The post Google Algorithm Updates & Local SEO: 6 Top…
13 Content Marketing Ideas for Small Businesses
Look at the meteoric rise in interest over the past 20 years, according to Google Trends: Many small businesses have successfully grown using content marketing. Beardbrand, Luxy Hair, Lodge Cast…
15 Proven Ways to Drive More Traffic to Your Blog
A few years ago, we found ourselves in the same predicament. Traffic to our blog had plateaued despite us following “blogging best practices.” But today, we get an estimated 250,000…
The Content Marketer’s Guide to Performance Reviews
The problem is nobody really likes performance reviews. They’re stressful, awkward, and ineffective (according to some). Yet it seems they are necessary. So how should managers go about performance…
Daily Search Forum Recap: March 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Maps released…
YouTube Confirms Shorts Views Don’t Count For Monetization
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program. The post YouTube Confirms Shorts Views Don’t Count…
Search News Buzz Video Recap: 3rd Google Product Reviews Update, ...
This week was pretty busy, we had the third Google product reviews update and I go deep into this algorithm update. We saw what I called a Spring 2022 Google…
Google Search Tests Healthcare Provider Appointments & Bookin...
Google announced that in addition to helping searchers find healthcare providers that take their insurance, they are now helping searchers book appointments at these healthcare providers. This is a limited…
Google Maps 2021 Blocked 100 Million Fraudulent & Abusive Edi...
Google announced its 2021 Google Maps and Google Business Profile spam fighting efforts, like it did for the 2020 year. Google said it blocked more than 100 million Business Profile…
Google Testing Lower Price Icon In Search Shopping Results
Google is testing displaying a badge or icon or label that demonstrates if a product you are looking at is a low price or not. So if your product sells…
Google Talks About de-SEOing The Search Central Web Pages
Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It…
Google Ads Tests New Ad Extension Icons
Google may be testing new Google Ads extension icons in the search results. Khushal Bherwani spotted these and notified me of these on Twitter, and I think they are new….
Google Search Bar Bug Makes Autocomplete Query Hard To See
Many searchers are seeing a bug or a test gone bad within the Google Search bar or box while in dark mode. The text displayed in the autocomplete search suggested…
How To Do A Sitemap Audit For Better Indexing & Crawling Via ...
With Python and SEO automation, it’s possible to audit millions of URLs in sitemaps. Here’s a comprehensive technical SEO tutorial for sitemap audits. The post How To Do A Sitemap…
What’s The Alternative To Spending $7 Million On A Super Bowl Ad?...
Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad. The post What’s The Alternative…
How To Completely Optimize Your Google Business Profile
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post How To Completely…
Yoast WordPress Plugin Update Causes Fatal Errors
Yoast WordPress plugin published an apology for a failed update that resulted in serious website problems for publishers The post Yoast WordPress Plugin Update Causes Fatal Errors appeared first on…
Daily Search Forum Recap: March 24, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has released…
March 2022 Google Product Reviews Update Rolling Out – Ever...
Google has rolled out its third version of the product reviews update, named the March 2022 Product Reviews Update. The previous two versions were the April 2021 Product Reviews Update…
Google Search Tests Light Gray Search Box
Google seems to be testing another variation of the Google Search box. This one is a light gray background color for the search box. We recently saw Google testing the…
Google: We Reduced Irrelevant Search Results By 50% & Made 5,...
Google said in a spotlight piece of Danny Sullivan’s 25 year career in search (which is a nice thing) that Google reduced irrelevant search results by more than half in…
Google Pauses Ads That Exploits, Dismisses Or Condones The Russia...
Google last night posted a new policy in the sensitive events category that will pause ads that exploits, dismisses or condones the Russia and Ukraine war. Google wrote “due to…
How 10 SEO Experts Split Test
While it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads…
New Google Partners Directory Now Live
Google has launched the new Google Partners directory with new ways to search for partners and also the new and updated partner program. Google said “now it’s easier than ever…
Google Search Recommends Which Stocks To Buy Now
If you do a search in Google Search for [inflation stocks], Google will show you a related searches feature with the title “stocks to buy now.” To savvy SEOs and…
Google Removed 7 Million Fake Business Profiles In 2021
In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. The post Google Removed 7…
Digital Marketing Agency Pricing: Are You Charging Enough For You...
How do you price your digital marketing services in such a way that you aren’t outbid, but you’re also capitalizing on every dollar you bring in? Learn more to find…
How Negative SEO A/B Tests Help SEO KPIs
In this blog post, we take a deep dive into negative SEO A/B tests and their insights.
Twitter DM Search Lets You Find Messages By Keyword
Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. The post Twitter DM Search Lets You Find…
Google LaMDA: How Language Model For Dialogue Applications Work
A new language model from Google means a new way of understanding users’ search intent. Learn how LaMDA works and prepare for its rollout. The post Google LaMDA: How Language…
How to Rank Seasonal Ecommerce Products
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for…
Why Search Console Query Reports Are Inconsistent
Google’s John Mueller explains why Search Console query data is inconsistent between the different reports The post Why Search Console Query Reports Are Inconsistent appeared first on Search Engine Journal.
Push vs. Pull Marketing: Differences & How to Use Them
In this guide, you’ll learn some examples of push and pull marketing, which is more effective, and how you can combine both strategies together for your business. What is…
The Link Title Attribute: What It Is & How To Use It
Learn all about the link title attribute, best practices for using it, and which outdated advice you can ignore. The post The Link Title Attribute: What It Is & How…
Daily Search Forum Recap: March 23, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
New Related Search Feature For AdSense Is Introduced
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started. The post New Related Search Feature For…
New Integration For GA4 And Search Ads 360
The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms. The post New Integration For GA4 And Search…
Microsoft Bing On This Page SERP Feature
Microsoft Bing is testing a feature in its search results page to anchor you to different sections of the search results. Microsoft calls this “On This Page” and when you…
Does Redirecting Links That Lead To 404 Pages Gain Google SEO Val...
We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google – that is not new….
Google Easter Egg For National Cherry Blossom Festival
If you go to Google and search for [National Cherry Blossom Festival] or [cherry blossom] or [hanami season] and so on, Google will give you a Cherry Blossom flower to…
Microsoft Advertising Updates Reporting Capabilities & Usabil...
Microsoft Advertising announced its “biggest reporting update in our history” by making the search ads reports “faster, easier, and more intuitive,” the company said. The company said reporting is now…
Google Search With Discount Coupon Codes In Shopping Pack
Google is showing coupon codes that you can click on to “view code” and then that will show the code that you can copy and paste into the checkout page…
Google Search Console Rich Results Report To Enforce Event Locati...
Google posted a notice that it will now show warnings in the Google Search Console rich results report for when your structured data does not define the location for an…
Google Launches Third Product Review Algorithm Update
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The post Google Launches Third Product Review Algorithm…
4 Quick Tips To Boost Your Google Business Profile Visibility
An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers. The post 4 Quick Tips…
6 Tips For Supercharging Google Display Network Performance
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way. The post 6 Tips For Supercharging Google…
Shopify Analytics: 5 Hidden Gems To Help Scale Your Revenue Growt...
Save money and understand the expenses associated with attracting both new businesses and retaining loyal customers with these 5 Shopify Analytics report. The post Shopify Analytics: 5 Hidden Gems To…
Rank Math WordPress Plugin Duplicate Sitemap Bug
WordPress SEO plugin Rank Math bug generates duplicate sitemaps The post Rank Math WordPress Plugin Duplicate Sitemap Bug appeared first on Search Engine Journal.
Why NAP & User Experience Are Crucial To Local SEO
A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here’s what you need to know. The post Why NAP & User…
4 SEO Benefits of Going Public (A Unique Study)
Some SEO benefits of going public are obvious and instantly rewarding; others need a proactive approach to get the most out of the opportunity. For this article, I analyzed many…
Daily Search Forum Recap: March 22, 2022
Here is a recap of what happened in the search forums today…
Amazon Pricing Study: The Most Expensive Products, Category Volat...
Our Amazon pricing study reveals answers to some of the hottest questions about the top pricing strategies in the marketplace—based on the pricing patterns of the most in-demand products and…
Google: Alt Text Only A Factor For Image Search
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. The post Google: Alt Text Only A…
New Google Ads Editor v2.0 Live With Performance Max Campaign Sup...
Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns. Google also jumped from version 1.8 directly to version…
Google Explains Why Google Does Not Crawl & Index Every URL
John Mueller of Google wrote a very detailed and honest explanation on why Google (and third party SEO tools) do not crawl and index every URL or link on the…
Recent Lead Of Google Search Asks Google’s John Mueller For...
Malte Ubl just left google a couple of weeks ago after being with the search company for 11 years. He came back onto Twitter to ask some very specific SEO…
Google Again: Product Prices Not A Ranking Factor But Explains Wh...
Back in 2016, we covered how Google’s John Mueller said product pricing is not a web search ranking factor. Well, the same is true in 2022, six-years later. But this…
Google Looked Into An Eco-Friendly Search Ranking Boost
Google’s John Mueller said that the search company did look into what it could do to incentivize sites to be more eco-friendly. He said they looked into a ranking boost…
SEO Basics: How to Do SEO For Beginners
In this guide, we‘ll share some tips on the SEO basics, including keyword research, technical SEO, on-page SEO and link building. Take your site to the next level and kickstart…
Seasonal SEO Tips & Examples For Year-Round Search Improvemen...
Factor in seasonal SEO and how it’ll impact the business when mapping out a 6-month or annual SEO plan. Here’s how. The post Seasonal SEO Tips & Examples For Year-Round…
8 Free Courses For Writers & Content Marketers
Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here! The post 8 Free Courses…
How Can I Rank Informational & Product Pages On The Same Keyw...
New in Ask An SEO: Is it possible to rank an informational and product page on the same domain for the same keyword terms? The post How Can I Rank…
8 Fun & Engaging Content Marketing Trends In Hospitality
It’s important that hospitality brands show customers they know how to accommodate ever-changing traveler needs. Here’s how successful brands are doing it with content marketing. The post 8 Fun &…
Volume Update! Why Semrush Search Volume is the Most Accurate on ...
As a marketer, your success depends on the quality of the data you use to make decisions.
March 2022 Search Volume Study: Details & Methodology
Today we announced an improvement to our search volume accuracy in our US database. This post explains the technical details of how we did it.
How Much Revenue Are You Losing From Organic Traffic Declines?
Traffic = customers = revenue. Learn how to diagnose a traffic loss and determine what you can do to recover lost revenue. The post How Much Revenue Are You Losing…
Analyzing Your Local Organic Search Competition
A local organic competition analysis helps you understand what your competitors are doing, so you can adapt your strategy to what’s happening in relevant SERPs. The post Analyzing Your Local…
Product Marketing: What It Is & How It Works
Because product marketing is closely related to some other roles in marketing, it’s not that obvious what product marketing is really about. That being said, once you learn what product marketers…
How To Accurately Measure Core Web Vitals
Want to improve your website’s performance? Find out how DebugBear helps you track historical changes, see changes to your website’s performance immediately, and more. The post How To Accurately Measure…
Daily Search Forum Recap: March 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There was yet…
Yoast WordPress SEO Bug Creates Duplicate Sitemaps
Yoast confirmed a bug that causes WordPress to generate duplicate sitemaps and is said to be working on a fix The post Yoast WordPress SEO Bug Creates Duplicate Sitemaps appeared…