Google Ads Scripts New Campaign Bid Strategies Support & Perf...
Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is “rolling out a new scripts experience featuring improved performance, support for campaign bid strategies,…
Metaverse Primer For Marketers: How We Got Here & Where We Go...
Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands. The post Metaverse Primer For…
Should Guest Post Links Be Marked Sponsored? Ask An SEO
John asks an SEO, “When I publish my article on someone else’s site, should I tell them to use a sponsored link attribute?” The post Should Guest Post Links Be…
Content Marketing for Small Businesses: Why, How and When? [Resea...
Content marketing can move your small business forward—if done right! Discover our research-baked insights and tips from industry experts sharing their thoughts on everything from content strategy to content operations…
A 6-Step Guide to Social Media for Small Businesses
Social media for small businesses can be crucial to growth and success. Make an impact on your small business with this guide to social media.
Cut Through Any Bull With These 8 SEO Job Interview Questions
Struggling to assess your SEO job candidates? The secret is in the interview questions you ask! The post Cut Through Any Bull With These 8 SEO Job Interview Questions appeared…
11 Internet Marketing Strategies That Work
To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11…
Case Study: How the Cookie Monster Ate 22% of Our Visibility
Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The…
Subdomain, Subdirectory & ccTLD: Which One Should You Use?
Which is better for SEO: a subdomain, subdirectory or ccTLD? Check out these pros and cons so you can decide what’s best for your site. The post Subdomain, Subdirectory &…
Current Market Trends For The Fastest-Growing SMB Industries
Have a small- to medium-sized business? We’ve made it easy for you to see how your industry competitors are gaining success so you can, too! The post Current Market Trends…
Daily Search Forum Recap: May 16, 2022
Here is a recap of what happened in the search forums today…
New TikTok Tool Surfaces Useful Insights For Marketers
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. The post New TikTok Tool Surfaces Useful Insights For Marketers appeared…
Similarweb Acquires SEO & Rank Tracking Company Rank Ranger
The acquisition of Rank Ranger adds search term rank tracking to Similarweb’s keyword analysis capabilities. The post Similarweb Acquires SEO & Rank Tracking Company Rank Ranger appeared first on Search…
Google Ads Makes Automation Easier With Scripts Updates
Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” The post Google Ads Makes Automation Easier With Scripts Updates appeared…
YouTube Adds New Way To Make Money With Gifted Memberships
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To…
Bing Moves Explore More On Left Side
Microsoft Bing has moved the “explore more” feature from under the image carousel snippet to the left hand side of that snippet. We first noticed this explore more feature in…
Vlog #173: Lior Krolewicz On What It Takes To Be A Good Search Ma...
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In…
75% Of SEOs Say Your Own Website Should Have Good SEO To Sell SEO...
Brodie Clark posted an interesting poll on Twitter asking if the SEO community agreed or not. The poll asked do you agree or disagree that “if you’re selling SEO as…
Google Asks For More Search Terms When The Query Is Too Short &am...
Did you know that sometimes Google will ask you to provide more search terms in your query when the search conducted was super short and generic? Here is a screenshot…
SEO vs. SEM: What’s the Difference?
Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create…
Spammers Ruined Bing’s Anonymous Sitemap Submissions, Micro...
On Friday, Fabrice Canel from Microsoft announced Bing has deprecated the anonymous sitemap submission method. Bing will no longer accept Sitemap submissions through HTTP requests.
Google: Cross Linking Language/Country Versions Won’t Lead ...
Google’s John Mueller was asked if there can be some sort of negative impact when it comes to cross linking your language or country versions of your pages. In which…
Local Video Marketing: 4 Ways To Win With Video
Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it. The post Local Video Marketing:…
Site Dependence On JavaScript A Problem For Googlebot?
Google’s John Mueller answers question about the impact of JavaScript on Googlebot and recommends testing to find out what’s really happening The post Site Dependence On JavaScript A Problem For…
Edge Browser Will AI Improve All Web Images
Turing Image Super-Resolution will automatically turn website images into high resolution graphics for users of Edge browser The post Edge Browser Will AI Improve All Web Images appeared first on…
How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)
In its essence, calculating ROI is quite easy and straightforward. But in SEO, there are many caveats you should be aware of. Those ultimately make measuring and interpreting ROI one…
9 Ways to Design Inclusive Content
Inclusivity is an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after…
8 White Hat SEO Techniques To Double Your Search Traffic
Can you double, triple, or even 10x your organic traffic without straying to the dark side? Chuck Price says yes – and here’s how. The post 8 White Hat SEO…
New: Google Search Console Performance Reports Logs Additional De...
Google Search Console’s performance report starting on May 13, 2022 now logs impressions for additional desktop features. One example Google gave was “top stories.” Google said you may see an…
Demystifying SEO Investments: Expert Advice On What CMOs Can Expe...
Uncover how effective your SEO investment is, and learn how to discover the potential business benefits you can gain from certain SEO activities. The post Demystifying SEO Investments: Expert Advice…
Daily Search Forum Recap: May 13, 2022
Here is a recap of what happened in the search forums today…
Meta Lists 6 Culture Codes For Advertisers
Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta. The post Meta Lists 6 Culture Codes…
LinkedIn Updates Include Improvements To Search Results
Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews. The post LinkedIn Updates Include Improvements To Search Results appeared first on…
Bing Top Rated Tutors Carousel Through Microsoft TakeLessons
Bing Search has a new carousel for “top rated tutors” for keyword searches such as [piano], [makeup], [guitar] and so on. This brings up a special search carousel that pulls…
New Video Page Indexing Report Coming To Google Search Console
At Google I/O yesterday, Google announced a new report coming to Google Search Console named the video page indexing report. This report will be available under the index section in…
Google I/O Session: Google Search For Site Owners
One of the few sessions at Google I/O on Google Search was presented by John Mueller, who you all know, and also Dikla Cohen, a Technical Solutions Consultant at Google….
Search News Buzz Video Recap: Google Mother’s Day Algorithm...
Google had a big unconfirmed search ranking algorithm update around Mother’s Day. Also, this week was Google I/O and Google had a ton of announcements specific to search…
Looking Into SERP Volatility with Semrush Sensor
Google‘s SERPs are volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not…
Musk’s Twitter Deal “Temporarily on Hold”
Deal to purchase Twitter paused as Tesla CEO Elon Musk seeks more details on estimate that just 5% of accounts are spam and fake users. The post Musk’s Twitter Deal…
Google Search Adds Popular Destinations Carousel
Google had added a “popular destinations” search related carousel to the search results for some queries. Valentin Pletzer spotted this the other day and I can see it as well…
New Translated Results Search Appearance Filter Added to Google S...
Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named “translated results” and it shows you…
How to Expose Your Competitors in One Click with Domain Analytics...
Domain Analytics can provide you with a number of top-level insights into your competitors. We‘ll show you how right here.
How To Empower Content Teams With Real-Time Log File Insights
Empower your content team with real-time log file insights, and be amazed by their contribution to the site’s SEO performance! The post How To Empower Content Teams With Real-Time Log…
What’s The Top SEO Focus For 2022? Ask An SEO
SEO is ongoing and not a set-it-and-forget-it tactic. Here’s what you need to focus on for SEO this 2022. The post What’s The Top SEO Focus For 2022? Ask An…
Google’s Chain of Thought Prompting Boosts Today’s Best Algorithm...
Google published details of a breakthrough technology that significantly improves Google’s newest cutting edge algorithms The post Google’s Chain of Thought Prompting Boosts Today’s Best Algorithms appeared first on Search…
17 Lead Magnet Examples + Tips on Topics & Traffic Sources
Here are 17 ideas that can help you convert visitors into leads. I’ll also cover tips on finding topics for your “magnets” and some ideas that’ll attract visitors to them….
Measuring Link Building
SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In…
YouTube Shorts Green Screen Now Compatible With All Videos
YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature. The post YouTube Shorts Green Screen Now Compatible With…
Daily Search Forum Recap: May 12, 2022
Here is a recap of what happened in the search forums today…
Google Allows FAQ Markup for Non-FAQ Content
Google’s John Mueller explains how to use FAQ structured data in everyday content that is not formatted as an FAQ The post Google Allows FAQ Markup for Non-FAQ Content appeared…
Google Universal Analytics Real Time Reports Now Changed To ̶...
Google has changed the Google Analytics real time reports in Universal Analytics to show data “in the last 5 minutes.” This is instead of it showing real time analytics for…
Microsoft Tests Bing Interesting Reads
Microsoft seems to be testing a search carousel titles “interesting reads.” This can show up for a super competitive keyword phrase, like [coffee], [beer], [wine] and so forth. I personally…
Google Search Console May Stop Collecting Data After Inactivity B...
We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not…
Google Ads Updates Performance Max Best Practices With More On Fi...
Ginny Marvin, the Google Ads Liaison, said the Google Ads team has updated its additional best practices for Performance Max help document with more details on how final URL expansion…
All The Search Related Announcements From Google I/O 2022
I know you are all super busy, so let me quickly let you scan through all the search related announcements that Google announced at Google I/O yesterday. From multisearch near…
Google Won’t & Can’t Manually Change The Weird Se...
The other day, I spotted a conversation with Victor Pan, the head of Technical SEO at HubSpot and Danny Sullivan, the Search liaison at Google about how HubSpot’s home page…
Google I/O Search Console Update: New Report For Indexed Videos
At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. The post Google I/O Search Console…
The Key To SEO Success: Effortless Expectation Setting – Ep...
“Can’t you just tell Google we want page one?” Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons. The post The Key To…
Using Python + Streamlit To Find Striking Distance Keyword Opport...
A Python script can make quick work of your search for lucrative opportunities where your keywords are close to top rankings. Here’s how. The post Using Python + Streamlit To…
Google Sued Over Android In-App Payment Monopoly
Tinder parent company Match Group files suit against Google over restrictive billing policies in the Play Store. The post Google Sued Over Android In-App Payment Monopoly appeared first on Search…
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column. The post What’s A Good…
What Is Personal Branding? Here’s Why It’s So Important
What’s personal branding all about, anyway? Here’s why it matters and what you can do to build a solid brand of your own. The post What Is Personal Branding? Here’s…
Google Updates Advice on How to Control Titles in Search Results
Updated support page adds a new troubleshooting section for helping diagnose why Google is rewriting title tags The post Google Updates Advice on How to Control Titles in Search Results…
PageSpeed Insights Adds New Lighthouse Speed Metrics
New metrics improve feedback on server-related speed and provides a more comprehensive representation of page performance than previously available The post PageSpeed Insights Adds New Lighthouse Speed Metrics appeared first…
Daily Search Forum Recap: May 11, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. That was quick,…
Google Scene Exploration Searches The World Around You
At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. The post Google Scene Exploration Searches The World Around…
Bing Wikipedia Box In Search Results Now Scrolls On Hover
Microsoft Bing has updated the interactive Wikipedia box in the search results to scroll based on where you hover your mouse on the left side of the box. We first…
Google Tests New Ad Format With Swipeable Images Carousel
Google seems to be testing a new search ad format that has really large images that you can swipe through and learn more about. The ads, when clicked on, expand…
Google Erased The Keyword Density Slide From Digital Marketing Ce...
Yesterday we reported that Google’s SEO section of its digital marketing coursework for its certification program spoke about the importance of keyword density and word count. Well, within 24 hours,…
Google Maps Others Are Asking With Prompt To Answer This Question...
We know Google has a lot of those question and answers sections in the Google Maps business listings. We saw Google showing this in the maps interface (not just the…
Google Now Supports Education Q&A Structured Data
Google has added a new page to its search developer documents for Education Q&A structured data. It seems similar to the Google Q&A structured data, do you remember when Google…
How to Get Faster SEO Results
The ability to get results faster than others gives you a competitive edge whether you do SEO in-house or as an agency partner. Here‘s how one successful agency uses the…
Getting Ready For GA4: Saving Your Historical Data
Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide. The post Getting Ready For GA4: Saving Your Historical Data appeared first…
Success In The PPC Automation Age: A Paid Search Marketing Roadma...
What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap…
11 Ways To Create Engaging Social Media Content
Creating social media content doesn’t have to be time-consuming or expensive. Be more strategic with your social media content with these 11 tips!
5 design tips to create landing pages that convert (with examples...
The creation of effective landing pages is an important part of any successful digital marketing strategy. And, while there are a lot of differences in the way they look, as…
SERP Trends & Top Keyword Data By Industry
SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry. The post SERP Trends & Top Keyword Data By Industry…
What Is Experiential Marketing? 22 Examples & Takeaways
These experiences can help us sell our products and services and fulfill specific marketing goals. In this article, you’ll learn what experiential marketing is all about and how to execute it…
The Future Of Chatbots: Use Cases & Opportunities You Need To...
Check out the different ways chatbots are being used today, where they’re going next, and what possibilities exist for your own brand’s chat strategy. The post The Future Of Chatbots:…
How To Set Holiday Hours On Your Google Business Profile
Setting holiday hours on your Google Business Profile ensures customers never find your location closed when they expect it to be open. The post How To Set Holiday Hours On…
Should You Abandon AMP? 4 Considerations To Help You Decide
How do AMP alternatives fare? We share what website owners should consider when deciding whether to make the switch. The post Should You Abandon AMP? 4 Considerations To Help You…
Daily Search Forum Recap: May 10, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Remember that digital…
Twitter Clarifies Duplicate Content Policy
Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. The post Twitter Clarifies Duplicate Content Policy appeared first on Search Engine…
Google Allows FAQ Schema Markup That Are In Different Sections Of...
Google’s John Mueller was asked if Google allows for FAQ schema markup and structured data that appears in different sections of a blog post and that are not formatted as…
Mark Cuban Upset With Google Ranking Fake Shark Tank Endorsements
A few weeks ago, Mark Cuban (who needs no introduction), went to Twitter to complain about how Google is ranking fake Shark Tank endorsements. Mark was not too happy with…
Google Adds Troubleshooting For Title Links & Valid Page Meta...
Google has added a new help document for the use valid page metadata and also added a new section to the title link help document with troubleshooting. These additions were…
Google On Product Reviews Update: Content Should Add New Informat...
There has been a lot of talk about the Google product reviews update and what content ranks well and what content does not rank as well since these updates. Alan…
Google’s Digital Marketing Certification Course SEO Advice ...
Google offered its official Google taught and backed digital marketing certification and courses, as we reported about a couple weeks ago. Guess what SEO advice and recommendations Google offers in…
The 10 Best AI Writers & Content Generators Compared
Looking to scale content production? Discover the top 10 AI content generators and see whether audiences can tell the difference between human and machine writing. The post The 10 Best…
SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why
What can we learn by analyzing the SERPs for great, big, competitive keywords the major brands are fighting over? Check out these SEO insights. The post SEO #Lifegoals: Who’s Winning…
Will Using A News Slider Affect My Site’s Optimization? Ask An SE...
Should you worry about your homepage sliders when it comes to SEO? Here are the factors you’ll want to consider. The post Will Using A News Slider Affect My Site’s…
Google’s Digital Marketing Certificate Recommends Keyword Density...
Google’s Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages The post Google’s Digital Marketing Certificate Recommends…
7 Effective Steps for a Robust Content Development Process
Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While achieving those numbers is challenging for a lean marketing team, they did it without compromising…
Voice Search: 10 Ways To Optimize Your Site For Future SEO Succes...
The SEO community has developed ways to incorporate voice search into site optimization. Learn how to make sure your site is in voice results. The post Voice Search: 10 Ways…