


Google Tag – A New Version
Google announced a new Google Tag that Google says will “unlock new capabilities to help you do more, improve data quality and adopt new features – without requiring more code.”…

Microsoft Advertising Rolls Out Automotive Ads, New Ad Formats, M...
Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more.

Google Tests Site Name & Favicon On Image Results Within Web ...
Google is testing promoting the source of the images it displays in web search by adding the full site name and the favicon from the site in the image box….

August 2022 Google Webmaster Report
Here is the large Google webmaster report for April 2022 – catching you all up on what you may have missed in the past month related to Google search and…

Tracking Tools Now Picking Up On The July 2022 Google Product Rev...
So we have been watching the July 2022 Google Product Reviews Update for some time and noticed that based on SEO chatter from within the community, it likely really kicked…

LinkedIn Tests New Human Curated Discover Feed
LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New…

SEO Split Test Result: Adding H3 Tags to Products Names on Ecomme...
For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would…

Substack Alternatives: 11 Newsletter Platforms & How They Wor...
If you’re looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives. The post Substack Alternatives: 11 Newsletter Platforms & How…

Optimization Tips for Your SEO Career (and Your Life)
What does it take to advance your career? Knowledge? Absolutely. Skills? Most definitely. But there is another element, one so important that without it, knowledge and skills lie dormant: Action….

How to Create Relevant Content That Ranks
But relevance isn’t just about including your keyword a bunch of times. In fact, it isn’t about that at all. In this guide, you’ll learn how to create relevant content…

5 Actionable Strategies To Improve Local Customer Experience At S...
Data says it’s worth taking the time to update your CX. Are you willing to try these 5 strategies to upgrade your customer’s experience? The post 5 Actionable Strategies To…

Daily Search Forum Recap: August 2, 2022
Here is a recap of what happened in the search forums today…

Google Tests More Local Service Ads In SERPs
Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In…

Google Continues To Work On Deduplicating Multiple Ad Listings Af...
Joy Hawkins pointed out an example of Google Local Service Ads showing duplicate listings for the same law firm for the same query. Google has policies against that and asked…

Legal Ruling May Allow Rumble To See Some Of Google’s Secre...
Glenn Greenwald reported that a “federal district court in California on Friday denied Google’s motion to dismiss a lawsuit alleging that the Silicon Valley giant is violating federal antitrust laws…

Google: Update Internal Links From HTTP To HTTPS But…
If you are on an HTTP site and you decide to migrate the site to HTTPS, it is common practice to update all of your internal links from the HTTP…

Google Search Console Validate Fix For Coverage Report Not Workin...
Yesterday afternoon Google temporarily disabled the ability to validate fixes for issues in the coverage report. This is related to some “minor updates” the Google Search Console is adding to…

John Mueller Beautiful SEO Rant On Doing Versus Reading
I know some of you may not like it and may think I am some sort of suck-up for covering this but there is so much truth and beauty to…


Vulnerability Found In WordPress Gutenberg Plugin?
The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal.

How To Use Chrome UX Report To Improve Your Site Performance
Small businesses can measure success in website performance with Chrome UX Report. Learn more about the interlocking elements of Core Web Vitals and their impact. The post How To Use…

Daily Search Forum Recap: August 1, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


Google Doesn’t Care How Many Facebook Tracking Links Are In...
It seems Google does not care how many Facebook tracking links you have in your Google Tag Manager, especially for Google Search reasons. John Mueller was asked about this and…

Google Business Profile Tests Expandable Menu In Web Search
Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options…

Being In Close Contact With Google Doesn’t Benefit You Or M...
Being in close contact with Google or the people that work at Google really does not benefit you (or me). The is just the simple truth – you just won’t…

July 2022 Google Product Reviews Update Kicked In Friday Afternoo...
On July 27th Google said it began to roll out the July 2022 Google Product Reviews update. But we didn’t see it impact the Google search results until a couple…

Google Perspectives Search Results
Google seems to be testing a new search box and feature titled “perspectives.” Perspectives seem to give searchers answers to a more broad and maybe philosophical type of query.

6 Ways To Get Local SEO Clients You Really, Truly Want
Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide. The post 6 Ways To…

Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor...
Running out of hours in the day? Perhaps working overtime – or even regular time – isn’t the answer. The post Is The 4-Day Week The Future Of Work? A…

How Do Retargeting Ads Work, Anyway?
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first…

Local Pack Headers: Curious, Overlooked Clues to the Mind of Goog...
Which local pack element is hiding in plain sight, has no industry name despite being present in at least 33% of SERPs, and has curious behaviors which, up until now,…

Split Test: Removing Duplicate Title Tags (HTML Element)
Learn more about the test result from the most recent case study published by SplitSignal: “Deleting Duplicate HTML Titles” on an eCommerce site.

Daily Search Forum Recap: July 29, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has updated…

How To Find & Understand Conversion Rates Of Your Amazon Prod...
Learn how you can find your conversion rate on a few popular platforms for sellers on Amazon. The post How To Find & Understand Conversion Rates Of Your Amazon Products…

Google: “Always Try” To Replace HTTP Links With HTTPS
Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. The post Google: “Always Try” To Replace…

Search News Buzz Video Recap: July Google Product Reviews Update,...
This week, it was awkwardly quiet with the Google rankings and then Google dropped the bombshell, the July 2022 Google Product Review update touched down. Google also released new search…

Google Updates Search Quality Raters Guidelines On July 28th
Google has updated its Google Search Quality Raters Guidelines PDF just a bit over 9 months since the last update. The document keeps getting smaller, from 175 pages in 2020…

Google Maps To Add Aerial Views, More Biking Details & More
Google Maps announced it is adding photorealistic aerial views, new cycling route information, new notifications for sharing your location, and more.

Google: Embedding Iframes With NoIndex Does Not NoIndex Your Page
This may be obvious to a lot of folks but embedding iframes can be a confusing topic to many. John Mueller of Google confirmed that if you embed an iframe…

Google: Age Verification Requirement May Prevent Site From Surfac...
Danny Sullivan of Google said on Twitter that he believes that sites that require age verification would not surface in Google Discover. He added he has to confirm this but…

Google Core Web Vitals No Longer Impacted Pages With Noindex
In 2021, Google said that Core Web Vitals may also be graded based on pages on your site that are noindexed. Well, that is no longer the case according to…

YouTube Shorts Algorithm Explained In Q&A Format
YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. The post YouTube Shorts Algorithm…


3 Free Twitter Tools To Track The Spread Of Information
Want to know how information about a topic spreads on Twitter? Or, what else your target market talks about? Try these tools from Indiana University. The post 3 Free Twitter…

Google Shares 6 Tips For Ecommerce Search Results
Google shares six ways you can make your ecommerce site stand out from competitors on search results pages. The post Google Shares 6 Tips For Ecommerce Search Results appeared first…

SEO Split Test: Do CTAs in Title Tags Help Search Results?
We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.

CMS Market Share: Shopify Falls Slightly As Losses & Layoffs ...
Which CMS solutions are preferred by site owners today? See how WordPress, Shopify, Wix, performed in July with these market share insights. The post CMS Market Share: Shopify Falls Slightly…

Content Marketing Metrics & Analytics: 5 Types Of Data Insigh...
Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here. The post Content Marketing Metrics…

9 Ways To Sell In China: Tips For Ecommerce Marketers
Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market. The post 9 Ways To…

5 Tips To Improve Your Content Strategy
Make sure your strategy is built around unique content that you can leverage cross-platforms to promote your online presence, improve SEO rankings, and build relationships. The post 5 Tips To…

8 Elements Of A Successful Content Strategy
Like a marketing octopus, there are eight important appendages to a good content strategy. Let’s run through them in the order you should create them. The post 8 Elements Of…

How To Scale Your Enterprise SEO Program
Create your scalable SEO formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level. The post How To Scale Your Enterprise SEO Program appeared first on Search Engine…

Daily Search Forum Recap: July 28, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Twitter Transparency Report Shows Dark Side Of Social Media
Twitter’s transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations The post Twitter Transparency Report Shows Dark…

How To Start Selling SEO Services
Starting your SEO agency? Follow this simple six-step process to build your business and break into the exciting world of SEO.

Google Gives Third-Party Cookies Another Year
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. The post Google Gives Third-Party Cookies Another Year…

Microsoft Bing Search Tests & New Features
There is just so much going on with Microsoft Bing Search between new features and tests, I figured I’d put together a quick list of them in one place. I…

Microsoft: 5% Of BingBot Crawls Are New BingBot
Fabrice Canel from Microsoft said on Twitter last night that 5% of all URLs downloaded are over the new BingBot user agent. To take you back, in April, Bing announced…


July 2022 Google Product Reviews Update Rolling Out – Every...
The fourth version of the Google Product Reviews Update is now rolling out – this update is called – you guessed it – the July 2022 Google Product Reviews Update….

Google Merchant Center Now Allows Login Required & Restricted...
Google has updated its Google Merchant Center policy to no longer disapprove the login required and restricted purchase free listings. Google said instead, Google will mark them as active but…

Google Maps Tests Infinite Scroll For Search Results
We have seen Google Search test infinite scroll search results on and off for years, even launching continuous scroll on mobile officially. But now we are seeing Google Maps test…

Shopify Lays Off 10% Of Workforce
Shopify is laying off 10% of workforce due to anticipated shopping trends that failed to materialize The post Shopify Lays Off 10% Of Workforce appeared first on Search Engine Journal.

Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO
In this week’s Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages. The post Why Isn’t Google Showing The…

How Do Enterprise & SaaS Marketing Software Solutions Differ?...
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization. The post How Do Enterprise & SaaS Marketing Software…

Meta Reports First Ever Decline In Ad Revenue
Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The post Meta Reports First Ever Decline In…

Schema Strategy – How To Get More From The SERPs – Ep. 279
Want to own more of the SERPs? Been eyeing certain rich features, but just can’t seem to make them yours? Martha van Berkel can help. The post Schema Strategy –…

21 Writing Tips to Become a Better Writer Fast
I have personally written thousands of articles over the years, covering everything from writing itself to digital marketing, travel, insurance, and more. My work has been featured on some…

15 Easy (And Free) Ways to Promote Your Website in 2022
At the risk of sounding like a salesman, let me tell you that not only do these marketing tactics exist, but they’re also actually some of the most effective ones….

Daily Search Forum Recap: July 27, 2022
Here is a recap of what happened in the search forums today…


Google Pushing Business Profile Verification Over Video
It appears that Google Business Profiles is pushing more and more to verify their businesses using video verification. We covered this before, as Google set this as the default option,…

Google Tests Plus Sign On Related Searches, People Also Search Fo...
Here is a small but interesting test I want to document. Google is testing showing a plus sign before the related searches and people also search for sections in Google…

Google Ads Revenue Up 13.5% & Microsoft Bing Ads Revenues Up ...
Both Google (Alphabet/GOOG) and Microsoft Bing (MSFT) announced earnings last night and while both missed expectations, both earnings were not that bad and their respective stock prices are up after…

Google Tests List View Top Stories With News Taking Over Web Resu...
Google not only is testing more list view formats for the top stories section but also testing, for some queries and some searchers, having the first set of web results…

Google Tests Explore More Search Refinement For Product Queries
Google seems to be testing another refinement feature named “explore more.” This is in addition to the product grids, and popular products and refine by search features. This looks similar…

Google July 2022 Product Review Algorithm Update Rolling Out Now
Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. The post Google July 2022 Product Review…

Head Of Instagram Admits Redesign Is ‘Not Yet Good’
Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people’s feeds. The post Head Of Instagram…

Local SEO Strategies For Plumbers, Electricians & Other Trade...
How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help. The post Local SEO Strategies For…

An Insider’s 8-Step Guide to Real Estate Content Marketing
Learn how to create powerful content that appeals to your local communities and scale up your real estate business through content marketing. Based on insights from industry experts and Semrush…

Travel Content SEO Strategy: How To Build Links, Traffic & Co...
To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy. The post Travel Content SEO Strategy: How To…

15 Quick SEO Wins (To Improve Your Rankings)
Implement these 15 quick SEO wins to rank higher on search engines and get more traffic. You should be able to do each within an hour. Let’s get…

What Are the Best Tools for Storytelling With Data Visualization?
Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to…

Daily Search Forum Recap: July 26, 2022
Here is a recap of what happened in the search forums today…

Google Analytics 4 Now Reports On Performance Max & Smart Sho...
Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On…


Google Search Displays Return Period In Search Results Snippets
Over the past couple of weeks, Google has been displaying a new snippet line for some e-commerce sites that show the return period policy for that product. So under the…

Google: There Is No Objective Way To Count Links
Google’s John Mueller reiterated something he said before, he said on Twitter “there is no objective way to count links.” He said this in 2019 when he said “counting links…

Google Maps May Remove Selfies, Blurry Or Poor Quality Images
Google Maps has updated its photos and videos criteria for the Google Maps user-contributed content policy. Google added selfie photos, excessively dark or blurry images, significantly rotated compositions, and the…

Google Hotel Listings New Featured In Section
Google Hotel results show a wealth of information about a hotel listing but what I think may be new is a section called “Featured In.” This section shows you articles…

Google Ads Automatically Will Switch Some Conversion Actions To D...
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it…

How To Go Live On TikTok: A Step By Step Guide
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go…

10 DuckDuckGo Facts For Digital Marketers & SEO Pros
The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For…

Social Media Competitor Analysis: The Complete Guide
According to Sprout Social’s survey, 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they…

Customer Retention Fails: 5 Signs A Client Is About To Break Up W...
Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn. The post Customer Retention Fails: 5…

Daily Search Forum Recap: July 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s Things to…

LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X
A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. The post LinkedIn Reports Demand For ‘Creator’…

Google Local Service Ads Seeing A Lot Of Fake Reviews
Google’s Local Service Ads are supposed to be screened, guaranteed, and reviewed by someone contracted by Google. But supposedly, the reviews in many Local Service Ads are filled with fake…