Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights. The post New Instagram Templates: Create Year-In-Review Highlight Reels appeared…
Jessica Budde was next to be interviewed and she has an amazing personality. She co-hosts the Marketing O’Clock podcast…
In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to WordPress over coding a website yourself. The post Google’s John Mueller:…
Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you? The post Journalism to PR to Marketing to Sports…
Google is testing a light gray colored font for the links in the Google Search knowledge panel box. Google often tests various font sizes and colors and is constantly testing…
Google’s John Mueller said that Google has no plans to release another core update in 2022. This was in response to a number of SEOs worrying that Google might release…
Google has updated its learning video structured data documentation to no longer require the text field for Problem walkthrough videos and clips, now it is just recommended.
Last Wednesday, December 14th, Google began to roll out the December 2022 link spam update, and it seems, at least based on the chatter and tracking tools I follow, this…
Google posted an updated policy update in the Google Merchant Center section for a new “linked account suspension.” In short, this impacts a suspended Google Ads account linked to your…
Ecommerce marketing is a strategic approach to promoting your online store to drive traffic, sell more, and retain more customers post-purchase.
The power of the X-Robots-Tag is that it is much more flexible than the meta robots tag. The post Everything You Need To Know About The X-Robots-Tag HTTP Header appeared…
Learn how to create the type of content that social media audiences will want to share with their connections. The post 9 Examples of Highly Shareable Content appeared first on…
For those looking to level up their SEO, discover what you can do with programming languages. Here are the top 7 along with their benefits. The post 7 Best Programming…
This latest roundup is filled with everything you need to prepare for the coming year. Catch up on all the latest case studies, guides, and news items SEOs use to…
12 Local Search Developments You Need to Know About from Q4 2022 Hard to believe but neither Q1, nor Q2, nor Q3 can equal Q4 for the activity we’ve seen…
From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its…
Let’s take a look at 17 types of marketing content and learn how you can use them to make a bigger splash with your marketing. The post 17 Types Of…
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the…
The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise,…
A couple of months ago, Google switched the search ads label from “Ads” to “Sponsored.” Now, Greg Finn noticed that the ads in the Google Discover feed and Google Discovery…
Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights.
Google is now testing showing the services listings, the different services a business offers, on the desktop local and maps interface in a business profile. Previously this only showed up…
Sometime in the past couple of months or so, Google added a notice after you upload photos to your Google Business profile that the photo is being processed. It may…
SEO is no guessing game. It’s a data-driven process. The data you use should be accurate, so you can make good decisions to succeed not just in your SEO efforts…
So, you’ve done your keyword research and added a list of relevant keywords to your website content. Now what? How do you know if your SEO efforts are paying off?…
What steps should you take to start your career path in social media? This social media career guide answers these questions and more. The post Social Media Career Path: How…
Rank tracking is still an important part of any successful SEO strategy and a key metric for SEO pros and marketers continue to measure. The post Rank Tracking: How To…
Create intentional interactions that lead potential customers further along their journey to purchase (and become lifelong, loyal customers). The post The Complete Guide To Lifecycle Advertising appeared first on Search…
In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and…
Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s…
Here is a recap of what happened in the search forums today…
Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022. The post Meta Focused On Safety, Security in 2022 appeared…
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. The post Google Analytics 4 Rolling Out Built-In Landing Page Report appeared first on…
Google now allows users to upload videos to their local reviews on mobile. Videos uploads were added to the desktop interface in 20216, but now you can upload videos, in…
Google has recently added a new option to the Google Business Profile settings to remove that business profile. It is named “Removed Business Profile” and will allow you to mark…
Google began rolling out a revised link spam update on December 14, 2022 named the December 2022 link spam update. This update is new in that it uses SpamBrain AI…
Google is shutting down the Google Question Hub feature on January 15, 2023 – a month from today. Google officially launched Question Hub in the US two years prior, but…
Google Search has been super busy with tons of unique and different interfaces for shopping and product-related search results. Here is one, that I am honestly not sure is new…
Performing this kind of analysis allows you to find sites that commonly link to websites similar to yours. If you look at well-ranking competitors and they have a lot of…
No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy. Without any…
Generate an XML sitemap for your website with one of the nine best sitemap generators from our list.
Read on as Frost shares her experience of becoming an in-house content strategist, go-to SEO techniques, and tips for building a rewarding SEO career. The post From Freelance Writer To…
Google search podcast reveals more details about the new Search Status Dashboard including why it’s not coming to other languages The post Google Reveals More Information About Search Status Dashboard…
We’ve done all the work to create a marketing calendar template for you. And best of all, it’s free. The post A Marketing Calendar Template To Plan Your Content For…
Learn about popular Customer Relationship Management (CRM) software and choose the best one for you.
But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing. I’ve personally grown three separate…
Running large-scale SEO campaigns, handling PPC or social campaigns for large enterprises? Read this guide to fully understand the difference between SaaS enterprise and B2B. The post What Is Enterprise…
Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done…
In response to a spike in searches for “cost of living,” Google is updating search results with quick access to helpful resources. The post Google Helps Searchers Find Cost Of…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has posted…
Zero-click searches are becoming more frequent. What can you do about it? The post Google and the Rise of Zero Click Searches – What Does it Mean For Your Business?…
Google has launched a new visual elements of Google Search gallery that documents some of the more popular search features in Google Search. Now we no longer have to guess…
Gary Illyes from Google said on LinkedIn that if your server returns a 500/503 HTTP status code for an extended period of time for your robots.txt file, then Google may…
I always wondered why Google had status dashboards for hundreds of other products across Gmail, Drive, Google Ads, etc., but not for Google Search – its most important product/service. But…
Google’s John Mueller repeated it, the time spent on a page by your users is not a factor Google uses for ranking. Time spent on the page is not a…
John Mueller of Google said in a post on Reddit that disallowing Googlebot to crawl your site would not immediately lead to the site being deindexed. He added that “it…
I’ve been checking for the past week, multiple times per day, and just now, Google has launched the Chanukah/Hanukkah decorations for the 2022 season. Chanukah starts this Sunday night, so…
Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out and will finish within two weeks. The post Google December 2022…
Google is rolling out a search status dashboard that will inform you, in real-time, whether there’s an issue with crawling, indexing, or serving search results. The post Is Google Down…
What makes a good code-to-text ratio? How much does it factor into your search ranking? Find out here. The post Is Code-To-Text Ratio A Google Ranking Factor? appeared first on…
Understand success and fail signals, as well as how to establish them for your brand. The post How To Understand If A PPC Test Is A Failure appeared first on…
This free Google Ads budget script will help you to save time and money. The post If Time Is Money, This Free Google Ads Budget Script Is Priceless appeared first…
Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. No…
Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. “Starting early…
Danny Sullivan, the Google Search Liaison, said on Masoton that your content does not need to be on one topic, one niche topic, for it to rank well. You can…
Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes;…
Google’s John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon “There is no “HCS score” or threshold at which HCS…
Google is once again testing showing the featured snippet, aka position zero, not in the first or position zero slot but rather under position one or even further down the…
Google’s new guide to search features visualizes and defines the various elements that appear on a search results page. The post Google Launches Visual Guide To Search Elements appeared first…
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching. The post Google Ads Makes…
Finding your ideal customers depends on nailing the right messaging for your brand’s value proposition. The post 5 Great Value Proposition Examples & Why They Work appeared first on Search…
Is your brand suffering from a negative review? Attract new customers and retain existing ones to your business by turning around perceptions online. Here’s how. The post What Is Online…
What is voice search, and how can you leverage it for your business’s SEO? Get all the basics in this beginner’s guide to voice search. The post How Can Voice…
Which SEO trends will matter most in 2023? Find out in the latest edition of our SEO Trends ebook with insights from today’s top experts. The post SEO Trends 2023,…
Here is a recap of what happened in the search forums today…
When we write blogs, we want them to be noticed, read, and liked. Blogs have the power to drive tons of traffic to your site. This in turn gives you…
Twitter is launching a modified version of its verification system which includes gold checkmarks for businesses and special labels for official accounts. The post Twitter’s New Verification System Has Blue…
Part one and part two with Jeremy Meindl was more on black hat SEO stuff and now in part three, we get into more white hat topics talking about CRM…
Google has spoken about being on the edge of indexing is similar to Google thinking those pages are on the edge of quality – they seem to go hand in…
Google Search Console is testing a new feature named “content ideas.” It is labeled as an “experimental” feature that brings Question Hub-like concepts directly into Google Search Console.
Google Maps can now display an “offer available” label under a business profile listing’s map pin in the maps interface. Businesses that add offers in their Google Business Profile may…
In August, we covered a new form of featured snippets in Google Search named Google perspectives. It seems like the perspectives feature is now live on the Google mobile search…
Google’s John Mueller said that using expired domains, repurposed domains are “SEO-flotsam, index-cruft.” John went on to add that search engines have had a lot of practice with dealing with…
Twitter is rolling out Community Notes worldwide, giving everyone the ability to view and rate fact checks contributed by other users. The post Twitter Expands Community Notes To All Users…
Digital marketing channels are platforms to market your business. Learn how to use seven of the best to reach more people.
Learn why local search is important and how to optimize your business for the local search results to maximize performance. The post 12 Proven Local SEO Tips To Dominate The…
Six important things to know before using ChatGPT for SEO and content The post ChatGPT For Content and SEO? appeared first on Search Engine Journal.
SEO should be an important part of your marketing plan, no matter what the economic conditions. The post SEO During A Recession (Does It Still Work?) appeared first on Search…
When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing. The post Email Marketing For…
I don’t typically wear jewelry. However, when I heard a friend rave about the ring and necklace he bought from Automic Gold, it piqued my interest. As I scrolled through…
What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To…
Here is a recap of what happened in the search forums today…