How To Measure Topical Authority [In 2025]
As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility. The post How To Measure Topical Authority [In…
Stop Focusing On Google, It’s Time to Focus On Being Visible
Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts? The post Stop Focusing On Google, It’s Time to Focus On Being…
Google AI Mode Live In US: Tests Deep Search, Live Search, Person...
Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US…
Google AI Overviews Expand Again & Lead To 10% Query Growth
Surprise, surprise, as I called it, Google is expanding AI Overviews into more regions. I mean, we saw this being leaked a couple of weeks ago, so it is not…
Google I/O 2025 Search Ranking Volatility Heats Up
Google Search seems to be super volatile today and yesterday, so I will call this the Google I/O 2025 Google unconfirmed update. I am seeing a spike in chatter within…
Google AI Overviews Tests Hidden Links
Google seems to be testing hiding the citations, link icons, for the AI Overviews default view. So when the AI Overview first loads in the Google Search results, the link…
Google Business Profiles Bug Hides Right Knowledge Panel
For the past few weeks or so, Google has a bug where the right side knowledge panel goes missing for business owners when you try to bring up your business…
Google AI Overviews With Author Names & Citations
Google seems to be testing showing author names and website citations in the AI Overviews. I am honestly not sure if this is new but Christian Kunz said it was…
The AI Bots That ~140 Million Websites Block the Most
There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites….
30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search
Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO. The post 30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click…
LLMO Is in Its Black Hat Era
That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in…
Daily Search Forum Recap: May 20, 2025
Here is a recap of what happened in the search forums today…
+140% SEO Revenue: How hurra.com™ boosted results with SE Ranking...
Discover how hurra.com™ uses SE Ranking tools and API to automate SEO and SEA workflows and manage client budgets more efficiently.
Google Search Tests Link Icon Box With Anchor Feature
Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on…
Google Tests Removing Site Names From Search Results
Google is testing removing the site names from the search result snippets and just showing the site’s URL at the top – title link – position of the snippet.
Google Tests Search Results Links In Light Blue Cyan Again
Google is once again testing a light blue color, cyan, for its title links in the search results. Google tested this on and off quite a lot over the years,…
Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My P...
Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why. The post Ask An SEO: Why…
IndexNow Works With Product Schema; Shopify & Soon Amazon
Microsoft Bing announced some interesting updates for IndexNow including how it works now with product schema and that Shopify now supports it and soon Amazon will. This will help Bing…
Google Ads Graphs Gain Embedded Performance Explanations
Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console. You can click the highlighed section of the graph to…
Google AdSense Drops Account Level Control For Non Personalized A...
Google announced it has deprecated the Account level control for non personalized ads within Google AdSense’s settings in privacy and messaging. Instead, Google said “use the IAB TCF framework for…
Microsoft Partners With Creators To Promote Copilot Search in Bin...
Microsoft’s Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new…
How to Optimize Google Maps Citations for Local SEO Success
Learn how Google Maps citations impact local SEO and how effective management can enhance your business’s visibility.
Use IndexNow For AI Search And Shopping SEO
IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search. The post Use IndexNow For AI Search And Shopping SEO appeared…
Daily Search Forum Recap: May 19, 2025
Here is a recap of what happened in the search forums today…
How To Automate SEO Keyword Clustering By Search Intent With Pyth...
Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering. The post How To Automate SEO Keyword Clustering By Search Intent With Python…
Google Begins Rolling Out Discover On Desktop
Since the weekend, Google has started to roll out Google Discover on desktop in many countries and regions. I personally can trigger it in Google New Zealand and some other…
Google Merchant Center Now Recommends Product’s Brand Name ...
Google has updated its title structured data help document for Google Merchant Center to now recommend you add the product’s brand name to the title of the product when it’s…
Google Sitemap Error For Some International 5 Character Subdomain...
Google has a weird and somewhat limited and rare issue with sitemap files within Google Search Console. These sitemap files cannot be fetched and retrieved by Google Search. The issue…
74% of New Webpages Include AI Content (Study of 900k Pages)
At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided…
Google Search Begins Migrating Off Country Specific ccTLDs
A month ago, Google said it would soon redirect its ccTLD, country specific domains, for Google Search to its Google.com domain. So Google.de, as an example, would be redirected to…
Google Ads Spending Bug With New Customer Acquisition Since May 1...
Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are not able to spend the set budget. This bug was confirmed with Google…
Google Speeds Up AI Mode
Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results,…
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy. The post From Search To Discovery:…
Insights From 55.8M AI Overviews Across 590M Searches—A Study by ...
In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community. For a…
[AI SEO Case Study]: 2,300% Monthly AI Traffic Increase By Cracki...
Matt Diggity AI SEO is no longer optional, it’s the new frontline of search. In 2025, the way people discover information online has fundamentally shifted. With the rise of AI-generated…
Google Search Ranking Update Volatility May 16th
As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The…
15 AEO Tools That Will Help You Optimize for LLMs
We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail…
A Complete SEO Audit Template + How to Use It
Use our free SEO audit template and follow our in-depth guide to get your site in shape.
The 14 Best Competitive Intelligence Tools for Market Research
Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.
Google’s Pichai: Search Ads With AI Overviews Earn Same As ...
Google’s CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue…
Search News Buzz Video Recap: Google Rethinking Search, Replacing...
This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is…
Daily Search Forum Recap: May 16, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed ads…
Google Maps 2024: 999 Million Reviews & 752 Million Photos / ...
Last month we shared the spam efforts the Google Maps team announced – but did you know that in 2024 Google had almost one billion reviews published within Google Maps?…
Apple Maps Adds Insights, Ratings & Reviews From More Sources
Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide “insights, ratings, and reviews from expert sources” within Apple Maps.
Google Working To Make It Easier To Share AI Overviews & AI M...
Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.
Bing Shopping Tests Shading Site Names
Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as…
Google Search AI Shuffle Button
Google is testing a “Shuffle” button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change…
Googler’s Deposition Offers View Of Google’s Ranking Systems
Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal. The post Googler’s Deposition Offers View Of Google’s Ranking Systems appeared first…
HTTP Status Codes Google Cares About (And Those It Ignores)
Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance. The post HTTP Status Codes…
test Bogdan
The post test Bogdan appeared first on SE Ranking Blog.
11 Best Market Research Tools: Features & Pricing
Get better insights into your industry, competitors, and target audience with these market research tools.
Daily Search Forum Recap: May 15, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rethinking…
How Long Does It Take to Rank in Google? And How Old Are Top Rank...
Clients and stakeholders often ask, “How long till my website (page) ranks on top of Google?” You could say “it depends” and give a lecture on all the variables like…
Best PPC Tools: My 9 Top Picks Under $300
To help you with that, I looked at some of the best PPC tools and picked nine that stand out for their focus, features, and value, especially for teams looking…
Google Rethinking Search Stack From Ground Up With LLMs
Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental…
Google Doc: Link Position & Click Bias Ranking Bias Adjustmen...
The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from…
Google Ads New Ads Funded By Details
Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are…
Google Ads Device Targeting Controls For Performance Max Campaign...
Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some…
Google Search Tests Vertical Search Labels In Autocomplete
Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions. When you click into the Google Search box, even before you begin typing…
Google Search Testing New Sub/Second Menu
Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is…
How Referral Traffic Undermines Long-Term Brand Growth
Why relying on referral traffic may create an SEO weakness that can undermine long-term growth. The post How Referral Traffic Undermines Long-Term Brand Growth appeared first on Search Engine Journal.
Google Clarifies: AI Overview Links Share Single Position In Sear...
Google clarifies that links in AI Overviews all share a single position in Search Console reports. The post Google Clarifies: AI Overview Links Share Single Position In Search Console appeared…
How to Create Your Buyer Personas: the What, the Why, and the How
Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.
Title Tags: How to Write Them (+ Steal Our Formulas)
You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue,…
Canva User and Revenue Statistics
Substack was initially released in August 2023 as a graphic design platform. Within its first year since release, Canva hit a milestone of 600 thousand users. Now, over 220 million…
How to Do Realistic SEO Forecasting Step-by-Step (+ Template)
You’re setting goals. Publishing content. Reporting on growth. But deep down, you’re still asking: “Are we aiming too high? Too low? Are we even on track?” That uncertainty is normal…
Daily Search Forum Recap: May 14, 2025
Here is a recap of what happened in the search forums today…
The Rise Of Privacy-First Search Engines
Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines. The post The Rise Of Privacy-First Search Engines…
Create Your Own ChatGPT Agent For On-Page SEO Audits
Create your own ChatGPT agent to streamline your SEO audits and analyze website elements like page structure. Here’s how. The post Create Your Own ChatGPT Agent For On-Page SEO Audits…
Google Search Console Tests Add Annotation In Performance Reports
Google is testing adding the ability for you to add your own annotations to the Google Search Console performance reports. This is one of the requests SEOs have been asking…
Google Business Profiles What’s Happening Feature
Google is rolling out a new feature for Google Business Profiles named What’s Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at…
Bing Search APIs To Retire August 11, 2025
Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with…
Google Internal Emails On Google Marketing Live 2024 (Last Year)
Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It…
Google Tests New Pagination Bar On Mobile
Google is also testing a new pagination bar with page numbers and previous and next icons, instead of the “more search results” button. Bing was recently just testing this too…
Top 40 Fastest-Growing Cybersecurity Companies
Using Ahrefs’ website growth data, we’ve found the 40 fastest-growing cybersecurity companies of 2025 based on estimated year-over-year (YoY) organic traffic growth. We analyzed 4,300+ global cybersecurity companies and filtered…
Top 50 Fastest-Growing EdTech Companies
From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share. Using Ahrefs’ website data, we’ve found the top 50…
Market Segmentation: Types, Examples, and Strategies
Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.
How to Do Digital Marketing Competitor Analysis with Semrush
Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.
How To Increase Google Discover Visibility Naturally Using These ...
Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact your content visibility. The post How To Increase Google Discover Visibility Naturally Using These Ranking…
6 Powerful Ways to Use Semrush Historical Data
Analyze competitors and keyword trends back to 2012 with Semrush historical data.
Understanding Porter’s Five Forces Model (How to Use It + T...
Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.
Daily Search Forum Recap: May 13, 2025
Here is a recap of what happened in the search forums today…
How to Build an Effective Data Strategy for Your Business
A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…
ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel
Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your…
Ask An SEO: How Do I Rebuild My Website After A Dispute With The ...
Lost your website after a hosting dispute? Here’s how to bounce back with recovered content, smart redirects, and a stronger foundation. The post Ask An SEO: How Do I Rebuild…
Google Search Ranking Volatility Spiked Thursday – May 12 &...
Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and volatility over the past 24-hours. Some of the tools are…
Google Updated Its Super G Logo In The iOS App
Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I…
Google: Stop Using Different URLs For Same Image
Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don’t upload the same image under different URL/file names to…
Google Navboost Is Not A Machine Learning System & More DOJ L...
We’ve only covered the Department of Justice vs Google documents here and there but here are some documents that may be of interest to the community here. Google said Navboost…
18 Year Google Search Engineer Rants On DOJ’s Anti-Trust Ca...
Ryan Moulton, a Google Search engineer who worked on Google’s search rankings algorithms for over 18 years now, went to X to call out some of what the courts are…
Google: Hreflang Doesn’t Guarantee Indexing
Google’s John Mueller explained that just because you use hreflang tags on your pages, it doesn’t mean those pages will be indexed and/or ranked in Google Search. He said on…
AI Overviews Have Doubled (25M AIOs Analyzed)
This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview…
The B.R.E.W. Framework: How We Decide Which Marketing Ideas to Pu...
New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What do you do then? How do you vet each idea and…
Clickstream Data: What Is It and How Does Semrush .Trends Use It?
Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it,…
How to Do a Competitive Landscape Analysis (If You’ve Never Done ...
Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works,…
How to Create .htaccess Redirects (Most Common Use Cases)
Whenever you move content, change domain names, or simply tweak a page’s URL, you’ll likely use a redirect. This ensures your users (and Google) get to the right page, and…
What is Keyword Stuffing? How to Avoid Doing SEO Like It’s 2005
Back in the early 2000s, keyword stuffing actually worked. All you had to do was repeat the same phrases, and you could rank pretty well. (Readability be damned.) I’m not…
6 Best Social Media Management Tools (Tried & Tested)
There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration,…
Getting Started with Semrush: A Tutorial for Navigating the Essen...
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
The 7 Best PPC Tools for Your Goals, Budget, and Workflow
Running PPC campaigns isn’t for the faint of heart. You’re constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. That’s why the best PPC…