Search Engine Journal

How To Measure Topical Authority [In 2025]

As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility. The post How To Measure Topical Authority [In…

SE Roundtable

Google I/O 2025 Search Ranking Volatility Heats Up

Google Search seems to be super volatile today and yesterday, so I will call this the Google I/O 2025 Google unconfirmed update. I am seeing a spike in chatter within…

SE Roundtable

Google AI Overviews Tests Hidden Links

Google seems to be testing hiding the citations, link icons, for the AI Overviews default view. So when the AI Overview first loads in the Google Search results, the link…

Ahrefs

The AI Bots That ~140 Million Websites Block the Most

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites….

Ahrefs

LLMO Is in Its Black Hat Era

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in…

Search Engine Journal

Use IndexNow For AI Search And Shopping SEO

IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search. The post Use IndexNow For AI Search And Shopping SEO appeared…

SE Roundtable

Google Begins Rolling Out Discover On Desktop

Since the weekend, Google has started to roll out Google Discover on desktop in many countries and regions. I personally can trigger it in Google New Zealand and some other…

SE Roundtable

Google Speeds Up AI Mode

Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results,…

SE Roundtable

Google Search Ranking Update Volatility May 16th

As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The…

Ahrefs

15 AEO Tools That Will Help You Optimize for LLMs

We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail…

SE Roundtable

Daily Search Forum Recap: May 16, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed ads…

SE Roundtable

Bing Shopping Tests Shading Site Names

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as…

SE Roundtable

Google Search AI Shuffle Button

Google is testing a “Shuffle” button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change…

SE Ranking

test Bogdan

The post test Bogdan appeared first on SE Ranking Blog.

SE Roundtable

Daily Search Forum Recap: May 15, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rethinking…

Ahrefs

Best PPC Tools: My 9 Top Picks Under $300

To help you with that, I looked at some of the best PPC tools and picked nine that stand out for their focus, features, and value, especially for teams looking…

SE Roundtable

Google Ads New Ads Funded By Details

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are…

SE Roundtable

Google Search Testing New Sub/Second Menu

Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is…

Search Engine Journal

How Referral Traffic Undermines Long-Term Brand Growth

Why relying on referral traffic may create an SEO weakness that can undermine long-term growth. The post How Referral Traffic Undermines Long-Term Brand Growth appeared first on Search Engine Journal.

Backlinko

Canva User and Revenue Statistics

Substack was initially released in August 2023 as a graphic design platform. Within its first year since release, Canva hit a milestone of 600 thousand users. Now, over 220 million…

Search Engine Journal

The Rise Of Privacy-First Search Engines

Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines. The post The Rise Of Privacy-First Search Engines…

Search Engine Journal

Create Your Own ChatGPT Agent For On-Page SEO Audits

Create your own ChatGPT agent to streamline your SEO audits and analyze website elements like page structure. Here’s how. The post Create Your Own ChatGPT Agent For On-Page SEO Audits…

SE Roundtable

Google Business Profiles What’s Happening Feature

Google is rolling out a new feature for Google Business Profiles named What’s Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at…

SE Roundtable

Bing Search APIs To Retire August 11, 2025

Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with…

SE Roundtable

Google Tests New Pagination Bar On Mobile

Google is also testing a new pagination bar with page numbers and previous and next icons, instead of the “more search results” button. Bing was recently just testing this too…

Ahrefs

Top 40 Fastest-Growing Cybersecurity Companies

Using Ahrefs’ website growth data, we’ve found the 40 fastest-growing cybersecurity companies of 2025 based on estimated year-over-year (YoY) organic traffic growth. We analyzed 4,300+ global cybersecurity companies and filtered…

Ahrefs

Top 50 Fastest-Growing EdTech Companies

From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share. Using Ahrefs’ website data, we’ve found the top 50…

Semrush

Market Segmentation: Types, Examples, and Strategies

Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.

Semrush

How to Build an Effective Data Strategy for Your Business

A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…

SE Roundtable

Google Updated Its Super G Logo In The iOS App

Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I…

SE Roundtable

Google: Stop Using Different URLs For Same Image

Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don’t upload the same image under different URL/file names to…

SE Roundtable

Google: Hreflang Doesn’t Guarantee Indexing

Google’s John Mueller explained that just because you use hreflang tags on your pages, it doesn’t mean those pages will be indexed and/or ranked in Google Search. He said on…

Ahrefs

AI Overviews Have Doubled (25M AIOs Analyzed)

This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview…

Backlinko

6 Best Social Media Management Tools (Tried & Tested)

There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration,…

Backlinko

The 7 Best PPC Tools for Your Goals, Budget, and Workflow

Running PPC campaigns isn’t for the faint of heart. You’re constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. That’s why the best PPC…